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The Rise Of Reg-Only Media

cswiii writes "Following up his article a few weeks ago about the NY Times' loss of prominence across the online medium (previously discussed on /.), Adam Penenberg returns with a much wider assault on the lurch towards reg-only content by Big Media as a whole. I just wonder what Margaret Thatcher would think about purportedly living in Beverly Hills..."

44 of 478 comments (clear)

  1. So what? by mccrew · · Score: 4, Insightful
    So what? It's their content. Why do you expect them to give it to you and get nothing in return?

    If you want the NY Times content without having to give up any information, then hustle down to the newsstand and actually buy a copy.

    --
    Hey, Windows users, there is no such thing as "forward" slash, there is only slash and backslash.
    1. Re:So what? by aussersterne · · Score: 1, Insightful

      If you want the NY Times content without having to give up any information, then hustle down to the newsstand and actually buy a copy.

      And use up more trees, and create more waste, and consume more gasoline and pollute more air on your way there?

      We have the technology for all information to be distributed with minimal damage to the world, let's use it.

      --
      STOP . AMERICA . NOW
    2. Re:So what? by n()_cHIEFz · · Score: 2, Insightful

      Wait a minute, they sell advertising to make money. Why should I register for content I can find on a myriad of other sites without doing a thing, this isn't about money at all. I don't live in New York and I would bet the majority of online readers don't either, so I'm not interested in local New York news.

      --
      -- Is it a right to remain ignorant? -- Calvin
    3. Re:So what? by Epistax · · Score: 2, Insightful

      When a company turns their consumers into their product (advertisees), it's time to quit. Every industry is slowly killing their own products and instead relying on advertisers. The result is the advertisers run the companies.

      Taking this into account I must ask what their product is. Is it the New York Times's content, or is it the people reading it? Obviously I am not arguing that they should allow anonymous login, I'm just saying your reasoning is based on the NY Times (etc) adopting a flawed business model. I for one would much rather pay for it and never receive an advertisement.

    4. Re:So what? by mccrew · · Score: 5, Insightful
      This issue here is that people are giving them information, but its faked information. So if its invalid information, how good is it? Why even have registration anymore if there is nothing for publishers to gain from it?

      Your points are valid. Certainly the quality of infomation that they collect is likely not very good, and as more folks become savvy, the quality will diminish further.

      But that really isn't the issue. The publishers own the content, and can put up whatever barriers around that content that they want. As you have pointed out, the barriers don't necessarily have to make sense. And even when it doesn't make sense, it remains the sole prerogative of the publisher to conclude that their barriers don't make sense, or are alienating customers, or whatever, and make changes.

      Hopefully the availability of less-intrusive alternatives, such as seeing the same content on Yahoo News, will bring sufficient competition to make accessing content less annoying and invasive.

      --
      Hey, Windows users, there is no such thing as "forward" slash, there is only slash and backslash.
    5. Re:So what? by hraefn · · Score: 2, Insightful

      From my experience maintaining a large register-for-service database, the vast majority of users give their real information.

    6. Re:So what? by furball · · Score: 2, Insightful

      The quality of the information doesn't have to be good. There just needs to be information. The only thing they really care about is that there's a way to quantify who's reading their online content so they can sell the advertising.

      The reason for the information collection is to determine general audience demographic. As long as they have something they can go to the advertiser and sell it doesn't really matter to NYT or their equivalences.

      Even the act of registration is sufficient to determine readership growth which is probably one metric by which someone's going to get a bonus.

    7. Re:So what? by 16K+Ram+Pack · · Score: 2, Insightful
      At a time when people are investing so much effort in defending their "intellectual property", the internet will bring it all down. Not so much because of copyright infringement, but because the distance and cost from information producer to user have both shrunk.

      Old media used to have barriers to entry. You needed distribution networks for newspapers, or the huge expenditure for TV. The net costs little.

      I've heard a lot of people say things like "but how will make any money out of it". And you know what? It's the wrong question.

      Just because a business has existed to provide something doesn't mean that there's a place for that business anymore, or that it can't move from large scale to small scale.

      Also, the choice is much larger. My newsagent has a maximum of something like 500 news sources. The net has thousands and thousands.

  2. Registration only Radio Shack by 192939495969798999 · · Score: 5, Insightful

    Remember how Radio Shack used to always ask for your name/address/etc. whenever you bought anything? I could buy a germanium diode for $1 and get asked the same thing as if I bought a $1000 computer. Registration for news content is like making people key in their address to buy a newspaper from a vending machine. It's just completely ridiculous and unnecessary.
    ------
    new t-shirts

    --
    stuff |
  3. Don't by Zebra_X · · Score: 3, Insightful

    Register, and don't read it. The companies will see this in their traffic stats and realize that registration effects readership reach. They are after all driven by the number of eye balls that grace their sites.

    Using fake data isn't going to help becuase it doesn't lower the traffic volume.

    It's time for some "Virtual Boycotting"!

    1. Re:Don't by poot_rootbeer · · Score: 4, Insightful

      They are after all driven by the number of eye balls that grace their sites.

      Common misconception -- they are driven by the number of dollars that advertisers are willing to pay to get their message into some number of eye balls.

      Online advertisers don't care as much about reaching the widest audience possible as they are about reaching the segment of the audience most likely to result in sales. A site operator can make more money with 10,000 users he knows everything about than he can with 10,000,000 users he knows nothing about.

  4. Free Internet by Beuno · · Score: 2, Insightful

    Isn't the whole idea of the Internet for information to be free?

    1. Re:Free Internet by samael · · Score: 4, Insightful

      There's no 'idea' for the internet.

      There's a bunch of computers all linked together. If people want to give away information they can. If they want to charge for it, they can try to do that too.

    2. Re:Free Internet by the_2nd_coming · · Score: 2, Insightful

      what are you 8?

      anyway, this is not 1993. the internet was visioned as this utopian information repository, but in 1996 that vision was dashed by companies.

      --



      I am the Alpha and the Omega-3
    3. Re:Free Internet by Oligonicella · · Score: 2, Insightful

      Companies who are comprised of individuals. Many of which have no more than their single or couple owner(s).

      "Companies" is such a meaningless word in this context.

      I think you meant those companies who have banded together as an evil empire to rape and plunder the innocent serfs such as yourself.

  5. annoying. by rwven · · Score: 1, Insightful

    I'm a firm believer in free media and such. i think reg-only media is a terrible idea and should never have evern started.

    And i think making people pay for it is even worse... It's just a pain sometimes to have to register to see news and stuff.

    Not to mention i'm kinda leary about it because usually they want an e-mail address or your address and theres no telling where all that ends up...

    1. Re:annoying. by NineNine · · Score: 2, Insightful

      Kiddo, software and journalism are two different beasts. Anybody can code from their living room. Why they do it, I have no clue. But, do you know anybody who is going to fly to Iraq on their own dime, take pictures, write articles, publish their own newspaper, distribute it, for free? And even if someone is willing to do it, there's something called "jounalistic integrity" (ie: the opposite of Slashdot). People have to have some way of trusting said publication. For example, Slashdot, even though it is technically funded, has zero journalistic integrity. If a story is wrong or libelous, nobody really cares. The New York Times, on the other hand, has a lot of integrity, which is why when that lying sack of shit reporter was found out, it was a big deal. A very big deal.

  6. Reg-only are annoying by cephyn · · Score: 4, Insightful

    I still resent having to register for newspaper sites. I don't need to register to pick one up at the newsstand, why should I for the site? Demographics blah blah blah but its not like the Chicago Tribune is going to start covering Denver news if a bunch of people from Colorado start reading it. They're going to be about Chicago, no matter who reads it.

    I'm just glad google news has a partnership where you dont have to register when you use their links.

    --
    Moo.
    1. Re:Reg-only are annoying by Anonymous Coward · · Score: 2, Insightful
      >I still resent having to register for newspaper sites. I don't need to register to pick one up at the newsstand, why should I for the site?


      um, because you have to pay to get one at the newsstand? otherwise, what's in it for the newspaper sites to offer for free?

    2. Re:Reg-only are annoying by gilroy · · Score: 4, Insightful
      Blockquoth the poster:

      I don't need to register to pick one up at the newsstand, why should I for the site?

      Of course, they're also giving you the news without asking for 50 cents, either... Registration is the "price" you pay for full access to the online newspaper. Is that too much? Fine, then don't read it... but don't adopt some holier-than-thou attitude just because the newspaper (gasp) asks for something back before it hands over its content.

      If it's a bad business model, they'll go under. But there's no moral high ground here.
  7. Conclusion is a bit weak by Sheetrock · · Score: 4, Insightful
    Here's what I propose: Web publishers should get together to set up a one-stop registration process for everybody. We sign up once and would be done with it.

    It exists, and is called Passport. There was a hue and cry over it because people were worried about a centralized source of information in control of Microsoft about who they are and where they're going.

    Even if you fake the information, it'd be like a super cookie. The best way if he's concerned about privacy is the current way -- stop the computer from broadcasting its IP address everywhere he goes and give a different piece of fake information to every website.

    --

    Try not. Do or do not, there is no try.
    -- Dr. Spock, stardate 2822-3.




  8. How advertisers make money by Marxist+Hacker+42 · · Score: 4, Insightful

    Maybe, but I don't even see advertising on the Internet. I tune it out, like, say, Yanni in an elevator. I also don't understand why publishers aren't more concerned about the integrity of their data -- unless, of course, all they care about is the illusion of accuracy.

    That is EXACTLY all they care about- the illusion that they can target the ads properly, so that they can charge more money for "targeted advertising".

    --
    SJW: a person who perceives an injustice, and while correcting it, commits a greater injustice.
  9. Why Is This On YRO? by USAPatriot · · Score: 2, Insightful

    It doesn't strike me as much of a "right" that I get to access content on my terms.

    When you're in someone else's house, you play by their rules. Don't like it, don't register. Simple as that. It's on part of my rights that I get something for nothing.

    --

    Slashdot Moderation: From positive to terrible in 2 "insightful" posts.

  10. Re:A junk email address by proj_2501 · · Score: 4, Insightful

    in fact, several other media outlets may be carrying the exact same wire story or press release.

  11. tell you what I could live with by zogger · · Score: 4, Insightful

    if I go to a site where I don't want to register (vast majority of them),I *don't*, I don't even use any phony info, I just skip it, and they lose a potential viewer and customer maybe, but I WOULD check off a few boxes indicating any type of ads that I wouldn't mind having on the page. I'm a normal guy, some gadgets and services interest me, I *might* go visit some companys webpage from an ad, just not ads that have zero relevance. Let ME pick, then you don't have to guess! Just give me a quick list to scan, I make my selections, then poof on to the content. No registering needed then, no cookies needed, no transfer of email address, no hard feelings.

  12. Re:Registration only Radio Shack by sqlrob · · Score: 2, Insightful

    The interesting thing is Radio Shack stopped the process, saying it was too annoying to customers.

    Yet now even more places ask.

  13. Re:Cue theme... by garcia · · Score: 4, Insightful

    I don't just enter it I routinely give it out in person as my zipcode. The Minnesota Twins have no business knowing my zipcode and telephone number when I buy tickets. 000-000-0000 and 90210 usually gets a chuckle from the ticket salesperson sometimes it gets a scowl and a question. "I'm from Beverely Hills, our area code is 000."

    The companies might not think it's all that intrusive but I feel that it is my god given right to give them whatever I want just as they feel it is there to ask me whatever they want.

  14. I disagree.... by Seraphim_72 · · Score: 5, Insightful


    Right now in Minneapolis you can get 13 weeks of the StarTribune for $1.00 a week. $13 for ~3 months of the weekly paper. To buy it from the paper box or the store will run you 50 cents a copy. Now even at the higher rate I don't see 50 cents as actually paying for the content. I would hazard a guess that the .50 is for paper, printing, delivery and a small cut to the seller. The content, I would surmize, is paid by ads. There are ads on the paper site regardless of whether you reg or not. What they want is to sell higher priced targeted ads. What I think we are saying is "Hey, I will look at your background noise, but could we do this a little less personally - after all you can't do this in print, and it is the same information - why is it that online you get more out of me?"

    Sera

    --
    Slashdot, where armchair scientists get shouted down and armchair theologians get modded up.
  15. Inaccuracy Factored In by tabdelgawad · · Score: 5, Insightful

    Even if only 25% of registrations are relatively accurate, that's still 25% better targeting of ads than purely random. The papers know this, the advertisers know this, and the pricing of ads reflects this.

    Can I have my 5 minutes reading this article back?

    --
    Imposing Libertarian views on everyone online since 1992.
  16. It's utterly pointless... by Morpeth · · Score: 3, Insightful
    For several reasons the author pointed out.

    I always put into some smart a*s name and info, as do pretty much all my friends (80% of whom are IT types). So any demographic information is really crap. I tell my parents, friends, etc to do the same.

    'Readership' I've probably created 4-5 accounts on the same site b/c I forgot the stoopid uid/pwd and just create another one if I really want to read something. I think any numbers about subscribers/readers are totally off.

    People are busy and cautious. It puts people off - they don't want to give up any information (asssuming they are honest on the forms), or they don't want to be bothered signing up for a site that they don't even know they're interested in. Plus how many freakin uid/pwd combos do I really want to keep track of? Not many.

    I think for posting to bulletin boards etc it makes more sense, so a-holes, harassers, etc can be handled. But when it's non-interactive like just reading an article, I don't see the point (as a user, I understand why the biz does)

    If a site forces a sign-up, unless I REALLY need/want to read something, I'm outta there. Otherwise they never learn anything useful about me, other than maybe some generic machine location info.

    My 2 cents anyhoo

    --

    'The unexamined life is not worth living' - Socrates
  17. Re:A junk email address by tepp · · Score: 2, Insightful

    You still have to spend the time filling out the registration form, remembering the user id and password for that site, filling in the user id and password periodically when the cookies expire... what a hassle.

    Everyone I know already uses a junk email address for these sites. That's what my hotmail account is for, anyway. But even Google Toolbar doesn't know that I'm 26 years old, female, interested in underwater basketweaving, etc...

    --
    Tepp
  18. who are the corporate media's customers? by rekt · · Score: 2, Insightful
    from the article:
    By putting their advertisers' interests above their readers', news sites risk alienating their core customers. Without us, there wouldn't be any advertisers to appease.
    This strikes me as obviously wrong. with corporate media, and especially with freely-distributed corporate media, the media company's core customers are not their readers. Their core customers are in fact their advertisers.

    This is one more reason why anyone who cares about the content of the news they read should ensure that they read some non-corporate news sources.

    As a reader, you should demand that your media keeps your interests in mind, not just the interests of people who want to sell you things.

  19. For the nytimes yes, for others no by asv108 · · Score: 5, Insightful
    The nytimes is a great resource that provides excellent content free of charge. I registered once probably eight years ago and it hasn't been an annoyance since then. I am accessing their content free of charge, what is wrong with registration. Especially considering they don't even force you to verify the information?

    Now for other sites, I would probably avoid depending on the amount and quality of content. I would certainly not waste the time to register for my local paper's website or something of similar value to me. If you don't think getting access to the nytimes for free is not worth the "hassle" of registering, boycott the nytimes. Otherwise, don't complain.

  20. The difference is... by wiredog · · Score: 2, Insightful

    at a vending machine you're buying the newspaper with a quarter. How do you pay for it online? With information. Or (as at Salon.com) sitting through some advertisement. Advertisers want to know the demographics of the people seeing the ads. At Slashdot that's easy to figure out, at NYTimes or WashingtonPost it's not. Thus the registration.

    1. Re:The difference is... by flink · · Score: 2, Insightful

      That quarter doesn't even offset printing and delivery costs. They just make you pay it to make you feel like you're getting something worthwhile. People take an AP wire story reprinted in the Times more seriously than the free daily because of the brand. Part of maintaining that brand is creating a perception of value.

      From the article:
      By putting their advertisers' interests above their readers', news sites risk alienating their core customers. Without us, there wouldn't be any advertisers to appease. There's no law that says we have to tell them the truth about ourselves, and news is news: I can get it from any number of sources on the Net.

      This is wrong. Advertisers are the customers, readers are the product. The newspaper itself is just a sort of ad delivery vehicle.

      Online, there is much less of a stigma associated with being free. In fact, people are accustomed to getting online content free. It doesn't help your brand to charge. Also there is much less friction to switch brands online, so providers that sell ads should be concentrating on minimizing the hastle potential readers face.

      I also don't understand this obsession with "targeting" adds. Advertisers already know what the demographic of "people who read newspaper X" looks like. I don't see any reason why the online demographic would be signifigantly different, except for maybe being slightly more affluent.

      Conclusion - exising demographic information of print media has served well enough to sell ad space to advertisers for years. Providing an online edition of the media should be a cheap way to increase circulation and thereby increase the value of the product being sold, reader exposure, rather than as a means of creating a new revenue stream with a different pricing model.

  21. Re:A junk email address by Anonymous Coward · · Score: 2, Insightful

    The only unique content is in the editorials.

    which are being replaced by Blogging.


    No. Any idiot can blog their opinion. A blog is more akin to a 'letter to the editor' without any fact checking, formatting, editing and can be entirely false and/or bullshit or a troll or whatever.

  22. Re:Wait a minute... You mean there... by boarder · · Score: 2, Insightful

    Yes, they are called "average" people. You know: those people who don't know what Linux is, don't read /., don't know you can avoid spam, don't know they have a virus/worm. I know a LOT of people who have real logins for NYT and even pay for it just to get the crossword. Just as average computer users blindly open email attachments that contain viruses, they blindly use their real info when registering.

    Even if only half of the registering people on NYT are putting in their accurate info, they are still able to target their ads extremely more effectively than from the almost complete lack of information they get from people buying on the street.

    --
    IANAL, but I play one on /.
  23. bugmenot's popularity will kill it by Heisenbug · · Score: 4, Insightful

    The problem is that bugmenot-type services work better the more people use them -- having one such service is ten times as good as having ten individual services. That means it's centralized, and that means it's vulnerable. Stopping such services in theory is difficult, but stopping any particular such service is easy:

    What'll happen once sites catch on? They'll hire someone like me to spend half an hour writing a script that queries bugmenot for logins to their site, and disables those accounts. Making bugmenot useless won't be very hard.

    Perhaps what we need is a more anonymous version of Passport -- a site that knows how to sign up automatically to a large number of free-reg-required sites, with information that you give it one time. Then when you want to read the New York Times, you go to RegItForMe.com and say "please create an account at [www.nytimes.com] with my (possibly fake) info," which doesn't take any longer than using bugmenot. This way the pan-internet super-cookie privacy concerns of Passport are neatly avoided -- as far as each reg site knows, you're using a local account with them. RegItForMe.com knows which sites you've requested a login for, but not when or how often you go.

    Does that sound feasible?

  24. surprized that people don't know better by bigbigbison · · Score: 3, Insightful

    While most of us use fake email addresses and info (or always try slashdot as username and password first) I have seen lots of friends and family members input their real information into those websites. So while the number of people who know better than putting real info into online forms is growing, I would imagine that there are still a majority of users that don't know better. Untill my I can train people like my dad to put in fake information, the registration sites will still be effective.

    --
    http://www.popularculturegaming.com -- my blog about the culture of videogame players
  25. Geolocation for verification purposes by harmonica · · Score: 2, Insightful

    Can't they use geolocation services like Maxmind, Quova etc. to verify entered information in most cases? If someone enters country=USA / ZIP=90210 and comes from Italy judging from his IP address, the server knows it got screwed and can at least drop the entered information. It doesn't have to deny access, but that way less crap would find its way into the database.

  26. Huh. by Anonymous Coward · · Score: 2, Insightful

    Okay, they want to do targeting advertisements. Then why do they need...

    ...my name? They only need this if they want to track what content I, personally, am reading.

    ...my home address? They only need this to send me junkmail and sell my address. They might want to know about where I live for demographical purposes, but they certainly don't need my house number and street name for targeted ads.

    ...my phone number? If they are just using it for demographics all they should need is my area code and maybe my prefix. Nope, they're selling this, too. Or at least using it to sell subscriptions.

    ...my DOB? Give me a break. That combined with my current address, phone, and name, all an identity theft needs at this point is my SSN. If they want to target to my age group, ask my age, or at most, the year of my birth. You don't need to know the exact date I was born.

    Yours sincerely,

    Elwood Blues
    1060 W Addison
    Chicago, IL 60613

  27. Re:A junk email address by Pharmboy · · Score: 4, Insightful

    Is a very small price to pay for free content. Besides, with portals like Google news, if there is a story you are interested in, there is a good chance that several other media outlets have written a similar article.

    I agree, and would add that it would increase diversity, not decrease it. Everyone has a throwaway email account they can use for free regs, or can get one in 30 seconds. Its is *free* regs we are talking about, after all.

    Yes, information wants to be free, but someone has to pay for it and if targeting ads is the price, so be it. I can always not visit the site. It's amazing how people will raise so much hell over registering to get free content, and then bitch about the ads. Holy Christ, its free, but its not "free enough"? I guess they would like to get unemployment benefits even tho they have never had and will not seek a job, too.

    --
    Tequila: It's not just for breakfast anymore!
  28. Re:Comparing to the Shack is a bit unfair... by greed · · Score: 3, Insightful
    As annoying as that was, it was a critical part of Radio Shack's business. Giving a correct name and address would just get you a flyer every month. About 20% of the months business would be people coming in grasping that flyer looking for stuff.

    Tough shit. I don't have to be a willing partner in some company's business strategy. I don't have to be polite to cold-call telemarketers, I don't have to be polite to door-to-door trespassers (that "No Soliciting" sign means something), I don't have to read all the billboards on the bus shelters.

    And firms do NOT have the right to my identity. Not even for warranty purposes. Any company which refuses to honor a warranty with a purchase recipt can talk to me about it in Small Claims Court. They're not getting those stupid cards filled out and mailed in, and the store gets squat.

    And if you phone me from my bank, credit card company, phone company, and so on, I'm not going to believe you're who you say you are. Especially if you call from "BLOCKED ID" and cannot transfer me to a supervisor.

  29. Re:Cue theme... by trewornan · · Score: 2, Insightful

    "Fraudulent" implies the intent to obtain a benefit as a result of dishonesty. Since NeoSkandranon was quite willing to pay for the ticket - there is no reason he cannot give false information. His behavious is entirely legal and unless there are some hidden circumstances, definitely NOT fraudulent. It IS your God given right to tell lies and society would cease to function if lying became illegal.