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Microsoft Found Guilty of Misleading Advertising

gtoomey writes "The UK Advertising Standards Authority has upheld complaints that Microsoft misled consumers by running advertisements claiming Linux is 10 times more expensive than Windows. The print advertisements used "independent research" to compare the cost of Linux on an expensive mainframe to Windows on a PC."

43 of 608 comments (clear)

  1. LOL. by numbski · · Score: 1, Funny

    I'm tired. It's early.

    Morning M$ bashing article.

    Microsoft did something stupid. *sip*

    Ooh. Megatokyo has a pretty cool DPD up!

    ^^^Life with AADD. Gotta love it.

    I wish I had linux on a mainframe! :)

    --

    Karma: Chameleon (mostly due to the fact that you come and go).

  2. Re:Marketing slime... by Anonymous Coward · · Score: 4, Funny

    " all marketing people are evil. Perhaps we should enact the death penalty for marketing droids?"

    Douglas Adams had it right. I have my rifle ready for when the revolution comes.

  3. nonsense by kg_o.O · · Score: 5, Funny

    Linux is as cheap as Windows. Windows is as cheap as Linux. They both cost ~one CD-R.

    1. Re:nonsense by meringuoid · · Score: 5, Funny

      Actually, Linux is more expensive. Most distros take up three or four CD-Rs these days.

      --
      Real Daleks don't climb stairs - they level the building.
    2. Re:nonsense by kg_o.O · · Score: 4, Funny

      >You should be taken out and hung with the rest of the pirates, Blackbeard. ;)

      Why me? This is a result of an independant research :P

    3. Re:nonsense by fluch · · Score: 2, Funny

      Debian needs 13 CD-R in the new upcoming release. Makes it then 13 times more expensive than Windows...

    4. Re:nonsense by the_mad_poster · · Score: 1, Funny

      Hmmm....

      08/14/2004 06:09AM 35,634,061 linux-2.6.8.tar.bz2

      Nope... Linux seems to fit on one disc... doesn't seem like it's doing a whole hell of a lot though.

      --
      Alito: A vote for Alito is a punch in the eye to put that bitch back in her place!
    5. Re:nonsense by UnknowingFool · · Score: 3, Funny
      Actually, Linux is more expensive. Most distros take up three or four CD-Rs these days.

      That depends if you use the smaller European CD-Rs as opposed to the larger African CD-Rs. :)

      --
      Well, there's spam egg sausage and spam, that's not got much spam in it.
  4. Fark by Anonymous Coward · · Score: 5, Funny

    I think Slashdot needs an "Obvious" tag.

  5. Surprising by StevenHenderson · · Score: 5, Funny

    I'm surprised Microsoft didn't go ahead and factor in an SCO license to the "cost" of Linux.

  6. In essence... by Biotech9 · · Score: 4, Funny

    MS compared server 2003 on dual 900 MHz Xeons to Linux on an IBM z900 mainframe.

    By my own similar method of comparison I can conclude Apples Mac OS X is 2000 times cheaper than MS server 2003*.

    * Mac OS X running on a dual G5 Xserve. MS sever 2003 running on a quad quantum cyberdine systems X-9000 with gold plated tri-lithium cooled case and diamond studded cup holder.

    1. Re:In essence... by irc.goatse.cx+troll · · Score: 2, Funny


      "* Mac OS X running on a dual G5 Xserve. MS sever 2003 running on a quad quantum cyberdine systems X-9000 with gold plated tri-lithium cooled case and diamond studded cup holder."

      Sounds like a nice system, but I have two questions.
      1) does it run linux?
      2) Can I get a beowulf cluster?

      --
      Pain lasts, kid. Its how you know you're alive. Sometimes I think this growing up thing is just pain management-TheMaxx
  7. Re:Garbage in, Garbage out... by datadriven · · Score: 3, Funny

    I don't think windows will run on a mainframe.

  8. Re:Marketing slime... by Anonymous Coward · · Score: 5, Funny

    Marketing Dept.
    Microsoft UK
    Reading

    Dear Microsoft,

    Go stick your head in a pig.

    Signed your chums,
    The Advertising Standards Authority.

  9. Re:Marketing slime... by pottymouth · · Score: 5, Funny

    "First, kill all the lawyers" .. then we can do the marketing dept and then, just for fun, lets go after the accountants. They're like fish in a barrel anyway.

  10. Re:Shocking News about Statistics by Anonymous Coward · · Score: 1, Funny

    I'm waiting to hear back on my grant application which will allow me to study why Slashdot Posters can not close tags properly and are incapable of using Preview. I'll let you know how it goes!

  11. Re:Statistics by Walterk · · Score: 3, Funny

    In related news, usage of statistics is up 60%. After a fall last year of 40% on the usage of statistics this came as quite a surprise to the Internation Statistics Council (ISC).

    "We are delighted with the increase of the usage of statistics, " said Chris Banana, the CEO of the ISC, "after the decline of previous year we have campained 150% more to encourage a 76% increase in statistics usage."

    Independent inquiries with the goal of producing statistics have also risen 45% according to an independent study issued by the ISC.

    "We are extremely grateful for the 5000% increate in funding we received from Microsoft in order to make this all possible", according to Chris.

  12. Microsoft used false advertising for Windows 98 by Anonymous Coward · · Score: 5, Funny

    In Windows 98 setup it said,"You simply plug in a USB device and your system automatically configures itself. You don't even have to restart your computer"
    I've plugged in USB devices that prompted for a reboot.

    Windows 98 setup also said that "Windows 98 is Year 2000 ready." But later Microsoft issued two patches to correct y2k problems in Windows 98.

    1. Re:Microsoft used false advertising for Windows 98 by meringuoid · · Score: 5, Funny
      In Windows 98 setup it said,"You simply plug in a USB device and your system automatically configures itself. You don't even have to restart your computer"

      As Bill Gates said when demonstrating this, 'Well, uh, you just plug it in and uh-oh....' (enormous round of laughter from audience) '...well, I guess that's why we're not releasing it quite yet!'

      Best-timed BSOD ever ;-)

      --
      Real Daleks don't climb stairs - they level the building.
  13. Re:independent research? by scsirob · · Score: 5, Funny

    The outcome makes sense. Microsofts claim is very similar to claiming that Diesel is 10 times as expensive as gas/petrol to travel 100km, when testing a 40 tonne Diesel truck and a 650 Kg Nissan Micra.

    --
    To Terminate, or not to Terminate, that's the question - SCSIROB
  14. Re:independent research? by danheskett · · Score: 2, Funny

    Microsoft has a history of funding "independant researchers" itself, which coincidentally always come out in favour for Microsoft.
    This isn't exactly true. Let's say you funded 50 studies of yourself, to find out all kinds of interesting things. 25 come back positive, 25 come back negative.

    Which ones will you tell women about when hitting on them at the bars?

  15. Duh! by RLW · · Score: 2, Funny

    DDDDDDuuuuuuuuuhhhhhhhh!!!!!!!!!
    Finally we have proof that government does watch TV.
    Oh, right the Jackson thingy, well I guess now we have proof that the governemnt watches TV even when boobs are not on display.

  16. Advertisement of new product by Effofx · · Score: 1, Funny


    BJD Enterprises has a new penis-envy gel called "Micro/Soft." Rumor has it, their advertisement is misleading, but I highly doubt it.

    --
    - Gentlemen, start your hybrids!
  17. It's simple really... by Glock27 · · Score: 2, Funny
    How do you know the marketing guy is lying?

    His lips are moving.

    (Or, in this case, his fingers are typing.;)

    --
    Galileo: "The Earth revolves around the Sun!"
    Score: -1 100% Flamebait
    1. Re:It's simple really... by BCW2 · · Score: 2, Funny

      Marketing - selling the un-neccesary for an un-reasonable amount, to people that have no use for it.

      I almost got a marketing degree, then I figured out I wasn't qualified, I had a conscience!

      --
      Professional Politicians are not the solution, they ARE the problem.
  18. Not the first time... by shigelojoe · · Score: 5, Funny

    Hell, Microsoft was guilty of false advertising when they released Microsoft Works.

  19. Obligatory Homer Simpson quote: by walterbyrd · · Score: 1, Funny

    "Oh, people can come up with statistics to prove anything, Kent. 14% of people know that."

  20. Marketing example! by bs_02_06_02 · · Score: 1, Funny

    My favorite marketing examples take place in movie advertising:

    You see quotes like,
    "Fantastic!" -- Boston Globe
    Then you see the movie, and you realize that the critic said, "Fantastic waste of money!" and the marketing types couldn't be bothered to include the entire statement in their ad blurb.

    Marketing pukes that do this stuff should be taken out to Death Valley during high season and left there. Tell them to be creative, and maybe they'll get out alive.

    --
    -- No sig for you!
  21. Re:independent research? by EulerX07 · · Score: 2, Funny

    Let me get this straight, you fund studies about yourself to be able to pick up women in bars? What's your line, "I know I might seem like a geek, but these studies clearly state that I'm a stud and you should come home with me"?

  22. Re:Not surprising it came from the UK by Anonymous Coward · · Score: 2, Funny
    titles like "Sucker", "Gullible" and "Greedy", each one having an arrow pointing straight down at whoever was unfortunate enough to be sat on the seat beneath.

    Which included me.

    Unwilling to be called gullible purely for the sake of some slimy gambling joint grabbing more cash, I went via the ASA website and complained ... it took just three weeks for the adverts to be withdrawn
    to be replaced with ones that said "smart arse", presumably.
  23. Microsoft must now put right their lie by bobblebob · · Score: 1, Funny

    So will Microsoft now be made to re-run the ad with an apology for misleading readers?

  24. Re:"Results may vary outside the United States" by Anonymous Coward · · Score: 5, Funny

    Yeah, didn't you know that for loops run in the other direction in the southern hemisphere?

  25. Re:Shocking News about Statistics by Yaztromo · · Score: 2, Funny
    Everyone knows that the person paying for the data can make it show whatever they want.

    Oddly enough, only 14% of people know this.

    Yaz.

  26. This Ad. was also hosted by Slashdot by DVega · · Score: 3, Funny

    I've seen the same ad. running on Slashdot in the recent past

    --
    MOD THE CHILD UP!
  27. OB Bill Hicks Quote by Halthar · · Score: 5, Funny

    "By the way, if anyone here is in advertising or marketing, kill yourself. Thank you, thank you. Just a little thought. I'm just trying to plant seeds. Maybe one day they'll take root. I don't know. You try. You do what you can. Kill yourselves. Seriously though, if you are, do. No really, there's no rationalisation for what you do, and you are Satan's little helpers, OK? Kill yourselves, seriously. You're the ruiner of all things good. Seriously, no, this is not a joke. "There's gonna be a joke coming..." There's no fucking joke coming, you are Satan's spawn, filling the world with bile and garbage, you are fucked and you are fucking us, kill yourselves, it's the only way to save your fucking soul. Kill yourself, kill yourself, kill yourself now. Now, back to the show."

    ""You know what Bill's doing now, he's going for the righteous indignation dollar, that's a big dollar, a lot of people are feeling that indignation, we've done research, huge market. He's doing a good thing." Godammit, I'm not doing that, you scumbags, quit putting a godamn dollar sign on every fucking thing on this planet!" ~ Bill Hicks

  28. Re:independent research? by danheskett · · Score: 2, Funny

    "Studies indicate that 74% of women find my equipment to reliable, durable, and ultimately worth the investment of time, energy, and booze."

  29. Re:"Results may vary outside the United States" by autophile · · Score: 5, Funny
    ...The results showed that IBM z900 mainframe running Linux is much less capable and vastly more expensive than Windows Server 2003 as a platform for server consolidation.*" The ASA said the asterisk linked to a footnote that said: "Results may vary outside the United States".

    Because the higher the voltage at the outlet, the faster the electrons in the CPU go.

    --Rob

    --
    Towards the Singularity.
  30. Re:Share and Enjoy by Cat_Byte · · Score: 3, Funny

    It is definitely false advertising. I charge way more than 10X for my Linux consulting.

    --
    Two roads diverged in a wood, and I - I took the one the bus load of girls just went down.
  31. Re:"Results may vary outside the United States" by timeOday · · Score: 4, Funny
    The ASA said the asterisk linked to a footnote that said: "Results may vary outside the United States".

    I'm not sure what that is supposed to mean: is Linux less capable in Abu Dhabi than it is in the US?

    it means "dont sue us if you happen to read this in a country that has enforceable truth in advertising laws"
  32. Re:Rate of posted Microsoft articles on Slashdot by Cobron · · Score: 2, Funny

    Agreed, the only times linux gets on slashdot is when there's something new or positive to talk about. Why can't we do that too wi...? ooow...

  33. Only 10 times as expensive? by ohad_l · · Score: 4, Funny

    Damn, that's either a real cheap mainframe, or Windows is a helluva lot more expensive than I remember it to be.

    --
    If it weren't for fog, the world would run at a really crappy framerate.
  34. Re:Marketing slime... by CaptainZapp · · Score: 2, Funny
    Your * comment reminds me somewhat of the angle that MAD magazine used to employ. Sort of like:

    WINDOWS

    really sucks, but if you need an operating system for grown ups then GNU/Linux

    IS REALLY GREAT AND

    as opposed to this proprietary redmond crap

    SAVES YOU A SHITLOAD OF MONEY

    Sigh, I miss Don Martin...

    --
    ich bin der musikant

    mit taschenrechner in der hand

    kraftwerk

  35. Silly Silly by superpulpsicle · · Score: 3, Funny

    Come on all, didn't you see that M$ commercial where the 19 year old looking IT kid saved the company a million dollars and ran the entire IT department with 1 windows 2003 server. All the managements were looking at the kid like "wow, can I worship you". This kid saved the company and $$$. I don't think even Linus himself could save a company with 1 windows license.