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Microsoft's Chief Linux Strategist Interviewed

sl0wp0is0n writes "Computerworld has published an interview with Microsoft's chief Linux strategist, Martin Taylor. It's interesting to find out that Microsoft thinks and predicts Novell (SuSE) will be the dominant Linux distribution they'll have to compete against. The interview also has Taylor talking about indemnification, IBM and his realization that customers generally adopt Linux to get a better TCO than Unix, not Windows."

26 of 369 comments (clear)

  1. A most interesting interview by Anonymous Coward · · Score: 5, Insightful

    When you're getting something for free, [vendors] get a lot of "get out of jail free" cards. You see [people saying], "Oh well. We didn't pay for it anyway, so we shouldn't care too much about security. We'll fix it ourselves. Oh, there's no regression testing. Who cares? We'll do that ourselves." But once you start writing a check, you now have demands, and rightfully so.

    And indeed, for me, this marks the start of Linux having the potential to be a threat. It means that if a commercial Linux is a viable option, then more commercial software will be written.

    1. Re:A most interesting interview by Lumpy · · Score: 5, Interesting

      Oh well. We didn't pay for it anyway, so we shouldn't care too much about security.

      the funny part is that their so call expert has no clue.

      My company is trying to migrate to linux to get away from the nightmare that is windows security. we have the best firewalls you can buy and buy all the software scanners we can yet spyware sneaks into the machines because of the gigantic security holes that windows 2000 and XP has in them. none of this crud should get installed, yet it does, it bypasses the security settings and wiggles in there because of the flaws in IE and outook and Word.

      we Had a Regional VP visit here during the last virus outbreak and he saw that the research department was working away without being bothered while we had to run around and fix machines because the patches and fixes would not reliably push out to the windows machines. He asked why, and the response from one of the IT guys was, "Oh, they run linux and are immune to all this."

      cince that day he has increased our support in the company for researching linux migration 10 fold.

      Companies are looking at linux on the desktop to get away from the nightmare that is computing today.

      granted, it's only a matter of time until the spyware and viruses are written for linux, but I'm betting that having the core web-client-tools open source will keep it under control as things will get fixed.

      --
      Do not look at laser with remaining good eye.
  2. This has got to please IBM...not by smittyoneeach · · Score: 5, Funny
    So you think, in the long term, Novell is your greatest Linux competitor?
    After the Great OS2/WindowsNT Divorce, and all of those cool Developer Works articles since, IBM still can't get no lovin' in Redmond...
    --
    Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
    1. Re:This has got to please IBM...not by LnxAddct · · Score: 5, Interesting

      Personally, I think Microsoft is going to underestimate the abilities of Red Hat and their business model (the subscription based thing) the more and more I talk to higher ups from various companies, thats what they want. I mean Novell is definitly going to be a comptetitor, but MS has taken them before, they've never had to go "toe to toe" with Red Hat and they've never had competition that used a different business strategy then they did. As far as I know, Novell uses the typical model, the same one MS follows, the same one that MS has had to crush before. Dealing with RH's model I think will be a bit harder. All of this is in reference of course to budiness related needs. Home users will typically use whatever they work with, but home users won't want to subscribe (or will they? afterall you have people paying for radio now), so novell probably is MS's competition in the home market, but RH is definitly a threat in the business side of things. I think MS is just hoping that RH is the new kid on the block and will lose. They've taken Novell before. MS is underestimating their competition just like they did with Mozilla, they never expected what has happened recently. I have a feeling that we'll see this trend occur more often now.
      Regards,
      Steve

  3. I can't work out what this means by random_rabbit · · Score: 5, Funny
    And you can end up with Linux not being Linux, but Red Hat Linux being different than Novell SUSE Linux, Debian Linux and Mandrake, or whatever the case is. We're already beginning to see some of that with how they're taking snapshots of the kernel, where the kernel is and putting it into their distributions.

    Could anyone explain that to me? This guy is explaining that people put KERNELS into DISTRIBUTIONS?
    1. Re:I can't work out what this means by 955301 · · Score: 5, Insightful

      Bah, pay no attention to him. He's looking at linux through corporate eyes.

      The way I see it, the Linux distributions out there are members of a bicycling team. Each distro has a different role to play at any given time. Redhat starts a sprint to wear the competitors (create brand recognition). Debian stays back and steady in case RH crashes (to support the user base). Gentoo attacks on an uphill, pulls Debian (consolidates the lessons learned from other distros and helps them keep up). Suse and Mandrake offer protection to the contenders on the team (making commercial software vendors warm up to support Linux).

      This guy just can't tell which team is winning, Linux or Microsoft. He's used to Microsoft's go-it-alone-one-gorilla-on-a-tricyle approach. So one of Linux' cyclists is gaining fast on his Gorilla, and the others seem to be holding back and doing completely different things.

      So basically he's saying he's afraid of bicycles. Or something like that.

      Yeah, I read Lance Armstrong's books over the past couple of days. So blame my analogy on him.

      --
      You are checking your backups, aren't you?
    2. Re:I can't work out what this means by Waffle+Iron · · Score: 5, Informative
      WTF is a "stack" in this sense?

      A stack is a vertically integrated solution. For example, it can be a combination of OS, network severs, application servers and management tools all provided in one package by a single vendor. Ideally, all of the components of the stack have been pre-tested to work together smoothly.

    3. Re:I can't work out what this means by faceonbackward · · Score: 5, Funny

      I'm calling the metaphor police.

  4. Same as Microsoft's response to the Internet, BOB by shoppa · · Score: 5, Insightful
    Remember Microsoft's response to the rise of the Internet? They came out with Microsoft Bob, which completely missed the needs of users while providing some sickeningly sweet eye-candy.

    At least as far as this interview goes, it's all about corporate strategies AGAINST Linux suppliers and integrators. Little to nothing about OSS's/Unix's/Linux's strengths. Again, they are fundamentally missing the point in the interview.

    That doesn't mean they aren't using their legal and financial blunderbuss to defeat the Linux vendors/integrators the same way they wiped out Netscape, though. If so, they almost certainly won't talk about it in an interview.

  5. He recently attended the MS FUD school by sgant · · Score: 5, Interesting

    As you can see here with this little nugget:

    And you can end up with Linux not being Linux, but Red Hat Linux being different than Novell SUSE Linux, Debian Linux and Mandrake, or whatever the case is.

    Very nice. His teacher at FUD school must be beaming now.

    Oh well, did you really expect a MS Linux Strategist (nice title btw) to say or do anything different then what we read in the article? The same would be expected from a Linux MS Strategist (if there is such a thing) doing spin on Windows.

    Circle of life...

    --

    "Leo Fender was in a 'state of grace' when he designed the Stratocaster." -- Paul Reed Smith
    1. Re:He recently attended the MS FUD school by Znork · · Score: 5, Insightful

      "which release of Fedora...which version of Redhat?"

      Which release of Windows? 98SE? ME? 2000? XP? Pro? Which servicepacks? With what patches?

      You're inventing a problem that frankly isnt real. Most commercial non-opensource Linux programs run as well today as they did five years ago.

      The trick, if you're desperate to avoid system update conflicts, is called static linking and it works just fine.

      It's not like shared library version issues is a new or linux-only problem.

      And if you're talking actual enterprise-level 'we'll help you fix this' support, that's never a problem. You support what's profitable to support and ignore any segments too small to sell profitable support to.

  6. TCO by Judg3 · · Score: 5, Interesting

    customers generally adopt Linux to get a better TCO than Unix, not Windows

    While that may be more or less true in the US, from what I've read it seems like a lot of foreign countries are switching to Linux from Windows for the better TCO as well.
    In the US, it seems like a lot of big Unix companies are switching - but eventually there will be a large Windows to Linux switch here to.

    --
    Looking for hardware (Currently need: Large Etch-a-Sketch) Have one? See my journal!
  7. TCO ~! TCU by mirko · · Score: 5, Insightful

    Total cost of Ownership ?
    I thought and it was Microsoft and its BSA/SPA satellite that software could not be owned, hence the EULAs.
    So, they imply one might OWN a system ?

    --
    Trolling using another account since 2005.
  8. Perhaps this is what... by geordie_loz · · Score: 5, Insightful

    they think of Internet Explorer..

    No one pays for that, so Microsoft "Get Out Of Jail" for that? I think not...

    And also according to those click-through licenses my rights pretty much include "up to but not more than $5".. so that's a comfort is it?

  9. Re:Denial? by mccalli · · Score: 5, Insightful
    Yeah, that's right, Linux is a threat to UNIX, not Microsoft. I wonder if they keep a box of sand next to their desks to bury their heads in.

    They're absolutely right. The major migrations in big corporations tend to be replacement of Solaris boxes, with I suppose HP and AIX getting a look in too.

    The home user running Mandrake isn't what they're thinking about here, though I'm sure they spend some time on that too. No - they're thinking about datacentre stuff. But don't take my word for it - ask Sun. Ask 'em how their sales are recently, and why they've had to start offering Linux and x86.

    Cheers,
    Ian

  10. Really an anti-Linux strategist by njdj · · Score: 5, Insightful
    The title of the article is misleading because, of course, the job of this guy is to coordinate Microsoft's anti-Linux strategy. Back in the old days, when companies used to consider their customers' needs, a title like this used to mean someone who worked on interoperability. For example, I worked for Digital long ago, and their "IBM strategist" pushed products like VAX-to-IBM connectivity as well as researching competitive factors.

    Microsoft's anti-Linux strategist, on the contrary, will probably be recommending more changes to Microsoft networking to put more roadblocks in the way of the Samba people, more file-format changes to Word and Excel to screw OpenOffice, and stuff like that. It's rumored that Microsoft has in the past hired actors to behave like really obnoxious Linux fanboys at trade shows, damaging Linux's image - if it's true, no doubt he'll have a hand in that, too.

  11. The FUD is working. by StrawberryFrog · · Score: 5, Insightful

    Any other surprises? The surprising thing, a little bit, is how predictable our conversations are now with customers. ... One other thing that's come up more over the last 12 months is this notion of indemnification [against patent and copyright claims]. More and more customers are asking us, "Help me understand what you do from an indemnification perspective versus HP or IBM or Red Hat or Novell." That's weighing into decisions more and more. ... Customers began introducing it and asking me about it more than I was introducing it to them.

    The FUD is working, and working well.

    --

    My Karma: ran over your Dogma
    StrawberryFrog

  12. Microsoft's Chief Linux Strategist? by Anonymous Coward · · Score: 5, Funny

    You got to love the title.

    It's like:
    Chinese government's Chief human rights activist.

    Vatican's Chief birth control strategist.

    McDonald's Chief vegetarian strategist.

    What a great title!

  13. Now I see Microsofts game plan... by tod_miller · · Score: 5, Interesting

    One other thing that's come up more over the last 12 months is this notion of indemnification [against patent and copyright claims].

    Yes I wonder who is making it an issue.

    More and more customers are asking us, "Help me understand what you do from an indemnification perspective versus HP or IBM or Red Hat or Novell." That's weighing into decisions more and more. ...

    Yes because again Microsoft are trying to tie people down with fear that what they will touch they will loose again because the big Microsoft guys will spoil thier fun.

    Customers began introducing it and asking me about it more than I was introducing it to them. And I began to say, "Wow. We really stand behind our technology in a pretty aggressive way.

    Hahahah yes you are plenty aggressive, like a cornered animal, even the Ministry of Truth could learn from you guys.

    We should make sure that we get credit for that compared to Linux in many ways." And it's actually been something that tips the scales sometimes when people are on the fence.

    Is that the barbed wire elecrified fence of 10 year supply deal, licensing terms, special backhanders, propriatary formats et al.

    Lets all hug this guy. Anyone notice how Microsoft are finding security holes in its own software right when it wants you to upgrade?

    --
    #hostfile 0.0.0.0 primidi.com 0.0.0.0 www.primidi.com 0.0.0.0 radio.weblogs.com
  14. Re:Same as Microsoft's response to the Internet, B by mpcooke3 · · Score: 5, Insightful

    It's sensible in a 'spin' interview like this to focus on persuading people that windows is better than what's currently out there.

    I'm sure they also have an anti-OSS strategy internally but this is likely to be very sensitive information. Probably their anti-OSS strategy includes creating new standards for the Web via Avalon/Indigo that become reliant on having the windows .NET API, Office/music/video DRM, putting increasing resources into the .NET versus Java battle, dropping the price of windows to emerging markets and encouraging the use of non-standard MS technologies by bundling new API's and apps into windows at every opportunity.

    These are the kind of strategies that are neccessary to discourage linux adoption. Every change to windows that makes it less easy to migrate to linux must be hidden as either eye-candy, ease-of-use or a DRM "feature".

    Matt

  15. Consolidation to be the Free Software's deathknell by Anonymous Coward · · Score: 5, Interesting

    To make this quick (and hopefully readable/coherent), as long as there are quite a few Linux players (and even *BSD ones) competing with each other, multiplying centers of FLOSS development, M$ will have a hard time dealing with the FLOSS movement, especially if volunteers keep playing a significant role, because Bill & co. just can't wrap their minds around the whole phenomenon (sp?).

    As long as the various Linux distros and the BSDs don't play in the "traditional way", in the way that M$ understands, as long as *anyone* can contribute to the FLOSS movement, "we" will stay an elusive, hard to kill target. This was said repeatedly over the years, that what makes GNU/Linux a nightmare for M$ is the fact that there is no single company to buy out or to Netscape (the "cutting the air supply" thing).

    The minute you shrink the field to only two (big) companies behind GNU/Linux (doing the bulk of the heavy lifting in development, BTW), you've just ~agreed to play on M$'s terms. M$ understands other, traditional, companies following a traditional business plan and getting traditional results/objectives/whatever.

    The minute M$ can understand you, the minute they can "frame" you, you are f**ked.

    This is why I sincerely hope that Novell will only be one of many players in a field where the loss of one of these players will not be a significant loss to the FLOSS movement because it will be able to pick up and continue more or less as if nothing happened. The same goes for Red Hat.

    I want to go back to a world where I can choose between 4 or 5 shrinkwrapped distros updated at semi-regular intervals, each contributing in his own way to The Movement but not being *the* cornerstone of FLOSS.

    If Novell or Red Hat become too important, if they "become GNU/Linux", M$ will simply have to kill them off (which should be easy in the case of Novell, sadly) and simply sit back afterwards, reaping the rewards of having killed off yet another (potential) competitor.

    We just cannot let M$ define the playing field and play by its rules. Not to sound too much like ESR, but prior/current behaviour on M$'s behalf leave no room for peaceful coexistence unless they've been kicked in the nuts very hard and brought down a few notches, just like IBM was in the '80s and early '90s. We, nor anyone else, cannot compete in any traditional fashion with M$: they only way to do battle with The Beast From Redmond is gerrila tactics, more or less like the FLOSS movement has done up until now.

    Change tactics, start playing the traditional game and see your dreams go down the drain.

  16. GNU by wikinerd · · Score: 5, Funny

    It should be Microsoft's Chief GNU/Linux Strategist, except if they feel that only the kernel threatens them.

  17. They should hire a Chief FLOSS Strategist by lkratz · · Score: 5, Insightful

    To some extend they miss the point focusing on Linux only.

    Firefox, OpenOffice on MS-Windows are very good mid term alternative on the road to the linux operating system.

    Once a user is used to these FLOSS tools on MS-Windows, the cost of change towards Linux as the OS becomes marginal.

  18. Re:Denial? by 10101001+10101001 · · Score: 5, Insightful

    I'd guess that this focus will end up biting MS in the ass, in the end. Currently, Microsoft is trying (well, still trying) to get Windows on servers, datacenters, etc. If it's not a desktop, Microsoft is trying to put Windows on it. Why? Because they've saturated their growth in the desktop market (that came about as a result of the mass computer buying of the 90s). The only way to continue their growth is to diversify. And the biggest and most successful brand name they have is Windows.

    The problem is, while they're busying trying to still penetrate the server market, which Linux is doing a nice job at expanding into (at the expense, mostly, of Unix machines), Linux has the real potential to encroach on the desktop market. I'm sure Microsoft realizes that. I'm sure they also realizing that "circling the wagons" to "weather out" the Linux threat won't work. That's the whole point of Longhorn. The fact that WinFS *still* isn't coming in Windows is a real disappoint/problem, though. It's both a sign of a core problem (backwards compatibility, both in the outside appearance but also in the code itself which is surely a major reason it was put on hold) and a sign that Microsoft's strategy of adding in tons of features (vapor or otherwise) isn't working.

    In the past, the FUD/vapor of a perspective product launch, even if it kept being pushed back, would end up killing or crippling the competitor's product. Instead, Linux really hasn't done anything but slowly grow in the desktop space. Without an actual strategy to combat Linux, a sudden burst in people using Linux could severely cripple the Windows money stream for Microsoft. Then, Microsoft will have to use its massive cash reserve to try to come up with a way to continue to make money.

    Of course, if Microsoft develops another highly profitable department, this becomes less of an issue. But, the only thing that's even close to that is XBox. Maybe that'll keep Microsoft alive, but then Microsoft will only be known as a #2 or #3 console maker. I don't think the CEO of Microsoft would like that too much.

    --
    Eurohacker European paranoia, gun rights, and h
  19. Re:Testing? what about patches and bug fixes by PsychoSid · · Score: 5, Interesting
    I can say as someone who does Solaris/Linux stuff for a living, and runs a couple of OSX machines at home that patches from:-
    Sun
    Apple
    Red Hat
    Also have there fair share of issues

    The frequency of problems is the lowest on the Red Hat side, but the others are no better than Microsoft. Business practises are another matter, and the reason I won't touch their stuff with a barge-pole.

  20. MS stands behind its products? by Quila · · Score: 5, Informative
    One other thing that's come up more over the last 12 months is this notion of indemnification [against patent and copyright claims]. ... We really stand behind our technology in a pretty aggressive way. We should make sure that we get credit for that compared to Linux in many ways.

    Okay, let's look at the XP license:
    Privacy: (MS) 16. DISCLAIMER OF WARRANTIES.... ALSO, THERE IS NO WARRANTY OR CONDITION OF TITLE, QUIET ENJOYMENT, QUIET POSSESSION, CORRESPONDENCE TO DESCRIPTION OR NON-INFRINGEMENT WITH REGARD TO THE SOFTWARE.


    That's really backing up your software guys.