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Firefox Seeks Full Page Ad in New York Times

blakeross writes "Join us over at Spread Firefox as we raise funds for the most ambitious launch campaign in open source history. A portion of each donation will go towards taking out a full-page ad in the New York Times celebrating the release. All donors will be listed in the ad, the signatories of a declaration of independence from a monopolized and stagnant web."

49 of 753 comments (clear)

  1. Re:Public needs to change to make the change... by Cougar_ · · Score: 5, Informative

    Apart from Slashdot, I can't find a page that doesn't render just fine in Firefox

  2. Portion of the donations by Portigui · · Score: 5, Informative
    The poster mentioned that a "portion" of each donation will go towards taking out the add. This made me curious as to what the rest of the donation was going towards and I found this in the FAQ.
    This effort will fund not just the full-page ad, but also a large portion of other launch-related expenses and thus make an important contribution to the Mozilla Foundation's bottom line.
    I also thought it would have been interesting to see a mock-up of what they are intending to submit.
    1. Re:Portion of the donations by lpret · · Score: 2, Informative

      SpreadFirefox.com has been around for quite sometime with the sole goal of...spreading firefox. They hold contests for getting people to sign up, encourage people to put Firefox "stickers" on their website, and provide resources for people to make their own firefox posters. They are a valuable asset to the Mozilla team as well as the entire OSS community.

      --
      This is my digital signature. 10011011001
  3. Re:Ummmm.... by MvD_Moscow · · Score: 5, Informative
    It's called marketing, better something than nothing. If you've got some better ideas send them to the Moz Marketing mailing list.

    http://mail.mozilla.org/listinfo/marketing-public

  4. Re:Public needs to change to make the change... by Nos. · · Score: 5, Informative

    I can't RTFA (/.'d) but for all but the odd website here or there, I find firefox renders as the author intended. I won't say correctly since I believe in most cases, firefox is rendering correctly, just the author/site deesigner wrote for a broken browser (IE).
    I can browse slashdot, do my banking, pay my bills, hit a few of the forums sites I frequent, use several different webmail programs, order flowers for my wife, buy plane tickets, book a rental car, etc. etc. all through Firefox. The odd site that breaks when I browser to it, gets ignored, and I move to the next google result.

  5. Slashdotted by Lehk228 · · Score: 3, Informative

    Will you be a part of the open source legacy?

    NY Times Ad CampaignLet's mark the launch of Firefox 1.0 with a community marketing campaign that will take the buzz around Firefox to the next level: the first-ever, full-page advertisement in a major daily newspaper created and paid for by the open source community.

    Here is how it works:

    * The full-page ad will include the names of everyone who supports the campaign along with a message about the benefits/features of Firefox.
    * The campaign will act as a fundraiser to support all Firefox 1.0 launch activities, not just the ad itself.
    * An individual contribution of $30 will get your name included in the ad ($10 student rate).
    * Special recognition -- Community Champion -- will be given to people who enlist 10 of their friends in this campaign. (These folks have a shot at having their name in the lower half of the ad.)
    * There are also two packages available for businesses to participate.
    * If you have a Spread Firefox account, you will receive 100 sfx points per name slot that you purchase or refer.
    * The goal: sign up 2500 names!
    * More questions? Check the FAQ.
    * Ready? Click the newspaper on the upper right to join in!

    We (sfx members and Firefox users) will only ever have one Firefox 1.0 launch -- this is it! Let's take the world by storm.

    PS: The buzz about this campaign is already starting. Check out the story on eWeek!

    PS2: Thanks to everyone who's uploaded images showing how you're spreading the fire. Keep those images coming!

    --
    Snowden and Manning are heroes.
  6. Re:Public needs to change to make the change... by Enonu · · Score: 4, Informative

    Wow, talk about pessimism.

    Every single person I've converted to Firefox from IE has been more than pleased. All the techies I know have already converted, and the newbies appreciate Firefox's clean-cut, easy-to-use interface just as much if not more than IE's. It's also been shown by numerous studies across the web that Firefox/Mozilla has sizable market share now, making it force to drive the web. For example, w3Schools reports 17% for October of this year.

    In other words, I already see the public making the change you think isn't happening. I also believe that it's only going to get better from here.

  7. Re:Why? by Astadar · · Score: 3, Informative

    Actually... the Mozilla Foundation is a non-profit, 501(c)3 corporation.

    http://www.mozilla.org/foundation/donate.html

    --
    --Coming up with something clever... please wait...
  8. Re:Public needs to change to make the change... by fimbulvetr · · Score: 5, Informative

    BS.

    I login to citibank.com at least once a month. I click the "Sign on to"->credit cards button.
    I login, pay my bill surf, and leave.
    I login to usbank constantly, as well as my local credit union. None bicker about the browser.

  9. Re:What is the cost? by Anonymous Coward · · Score: 4, Informative

    Around $120,000 depending on which section. To get the best part it will easily run you two to three times that.

  10. Re:Public needs to change to make the change... by gtpilot · · Score: 3, Informative

    "Firefox will not be THE player until the day that people start writing pages that work under Firefox, ignore IE's "quirks""

    This simply is not true. There are certainly sites out there that have problems on Firefox, but to say that they are few and far between is an overstatement to me. I almost never find one. And when I do, that is why there is the ieview extension.

    Almost all page designs that are coming onto the web now are heavily CSS based, so "the latest and greatest" often works just find on firefox. Also, most page developers never really stopped designing for netscape as well, which saves firefox a great deal of the time.

    The one or two times that I have run into a page that does not work on firefox does not even measure next to how much better the browser is for surfing the net.

  11. False. by kapella · · Score: 3, Informative

    Seriously, people. Facts are facts.

    From http://www.mozilla.org/foundation/:

    The Foundation has been incorporated as a California not-for-profit corporation to ensure that the Mozilla project continues to exist beyond the participation of individual volunteers, to enable contributions of intellectual property and funds and to provide a vehicle for limiting legal exposure while participating in open-source software projects.
    [...]
    The Mozilla Foundation is a California non-profit corporation exempt from federal income taxation under IRC 501(c)3. Donations are tax deductible.

  12. Re:Wow nice incenvitve. by GreyWolf3000 · · Score: 2, Informative

    The NYT is read pretty much all over the free world.

    --
    Slashdot: Where people pretend to be twice as smart as they really are by behaving like children.
  13. Re:Slashdotted !!!! by Flashbck · · Score: 2, Informative

    Ahem! That is a very incorrect link. If you want to see the REAL google cache go here

    Mods: DO NOT mod me up! Providing a link to a cache is not insightful or informative, it is merely helpful.

  14. Re:OT: About your sig by DrSkwid · · Score: 2, Informative

    he means mr yoda

    http://en.wikipedia.org/wiki/Star_Wars_Episode_V:_ The_Empire_Strikes_Back


    Days later, while training, Luke discovers his X-wing fighter about to sink into the lake, then breaks concentration. Luke declares he will never be able to get the ship out, seeing that it is too big for him to extract from the water. Yoda says it is "no different, only different in your mind". Luke decides to "try" to lift the ship, but Yoda says "do or do not, there is no try". Luke tries to use the Force, but to no avail. Yoda reminds him that "size matters not" and gives him wisdom about the Force. Luke denies all of this, then Yoda decides to use the Force to lift the ship out himself. Luke is dumbfounded and non-believable. Yoda senses the youngster's failures within his mind.

    --
    There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
  15. Re:Is Firefox ready? by Gudlyf · · Score: 2, Informative

    One of the biggest problems I can see normal MIE users getting frustrated with is the lack of automatic support for the neato buttons on the Microsoft Natural Keyboard line. Some buttons work, others simply do not (or at least not without the tweaking a casual web user cares to mess with). Of course, we all know that's not Firefox's fault really, but normal users of MIE don't care who's fault it is -- it worked automatically in MIE, and it doesn't in Firefox. Buh-bye Firefox. :-(

    --
    Trolls lurk everywhere. Mod them down.
  16. Re:What is the cost? by roj3 · · Score: 5, Informative

    The ad cost is normally over $100K.. HOWEVER.. there is a special, highly discounted rate for non-profits. The rate is the "advocacy advertising rate."
    There are further discounts when you are flexible on the date that the ad will run. This one will run within a 3 week window.

  17. Re:#186 by heytal · · Score: 2, Informative

    from the FAQ:

    # Can I put any text in the ad or just my name?

    All submissions will be personally reviewed. The intent of the ad is to show the strong support Firefox has among the grassroots technology community, so we are only allowing the verifiable names of individuals in the ad. Individual, verifiable names only. Company names, URLs and false names will be removed.

  18. Re:math... by roj3 · · Score: 2, Informative

    Even just a full column of text in the NY Times accomodates several thousand words.

    Pick up a paper and have a look.

  19. Re:What is the cost? by heytal · · Score: 4, Informative

    From the FAQ:

    # How much does the ad cost?

    As a non-profit organization, the Mozilla Foundation will receive a highly discounted rate. Being flexible with the placement of the ad and the date that it runs also lowers the cost. ...

    The ad will not necessarily run on the day Firefox 1.0 comes out (November 9), because we get better pricing if we provide a (small) window of time rather than an exact date.

  20. Re:How much? by roj3 · · Score: 3, Informative

    spreadfirefox.com is a part of the Mozilla Foundation.

    It's the community marketing initiative.

  21. Re:How much? by roj3 · · Score: 5, Informative

    The Mozilla Foundation is a NON PROFIT organization. 501(c)3.

    The campaign is a fundraiser for the launch of Firefox 1.0. Look.. for $30 you get your name in the New York Times -- the first ever full page ad for Firefox.

  22. Re:Public needs to change to make the change... by SoTuA · · Score: 4, Informative
    Yet none of the page fonts look the way they do under IE. Under IE the page fonts look clean and crisp. Under Firefox they look like blocky text. Reminds me of what Netscape and Mozilla looked like under X.

    To wich I say "WTF"? I can't see anything different re: the fonts.Can you?

  23. Re:Tabbed browsing sucks. by Gendou · · Score: 2, Informative

    if there was only an easy way to turn off that damn tabbed browsing feature in Firefox.

    There is. I'm not sure why you'd want to use it (I personally can't live without tabs, and even those who don't like them could just avoid opening any), but TabKiller is there for anyone who wants it.

  24. Re:Public needs to change to make the change... by Megaweapon · · Score: 2, Informative

    Some of my online banking or commerce type sites would bitch about non-IE, but I haven't run into that lately either. Every once and a while with mozilla the text may overflow from a table cell or something, but nothing huge.

    --
    I'm sure "SlashdotMedia" will improve on all the wonders that Dice Holdings blessed us all with
  25. Re:WSJ would be better by roj3 · · Score: 2, Informative

    Agreed..however their advocacy ad rate is higher than the NY Times.

  26. Re:How much? by linuxci · · Score: 4, Informative

    What is suspicious about this? The spread firefox website is linked to in recent builds of Firefox (Help > Promote Firefox), Blake Ross is one of the original Firefox developers and has written the Firefox guidebook. The Mozilla Foundation is a non-profit organisation and therefore all money made has to go to furthering the foundation

  27. Re:Am I missing something? by roj3 · · Score: 5, Informative

    actually all the names will be reviewed (by me). We will only be including real, verifiable names.

    I had also thought that some might try to have URLs or "Lisa Simpson" or "Seymore Butz."

  28. Re:Public needs to change to make the change... by tcr · · Score: 2, Informative

    I use both Firefox and IE. I haven't noticed Firefox crash more than IE.

    What's more, a Firefox crash is a non-event, as the SessionSaver extension restores all my tabs on reload to the parts of the respective pages I was looking at.

    Publicise the right things, and the switch is a no-brainer.

    --


    Information wants to be beer.
  29. Re:Grassroots Marketing by Fnkmaster · · Score: 2, Informative
    I don't think a typical DR print ad is appropriate for this context - they are running a one-off publicity stunt here, not a regular DR advertising campaign where metrics matter. Half the point of this is the publicity they will get by saying they are doing this in advance. Having a full page in the NYTimes isn't about effectiveness per dollar, it's about the mindshare of the paper and the audience you are reaching. If you aren't running this as a launch announcement, but as a follow up to a campaign test in local papers, it rather loses its cool factor, surprise factor, etc.


    But in general, if you were running a traditional advertising campaign, you DR metrics are a good list of points to keep in mind.

  30. Re:Public needs to change to make the change... by ptlis · · Score: 1, Informative

    Bullshit does it, save a page to your computer and upload it to http://validator.w3.org and see how well it complys to the HTML 3.2 spec.

    --
    There's mischief and malarkies but no queers or yids or darkies within this bastard's carnival, this vicious cabaret.
  31. Re:Public needs to change to make the change... by nxg125 · · Score: 3, Informative

    I'm not so sure about that...

    File: index.html
    Encoding: utf-8
    Doctype: HTML 3.2
    Errors: 106

    No Character Encoding Found! Falling back to UTF-8
    .
    [snip]
    .
    This page is not Valid HTML 3.2!

  32. Re:It has to be said, mod redundant if you want. by ricotest · · Score: 3, Informative
    When someone gets around to writing it.

    By which I mean someone outside of Slashdot, as they don't care enough to do it themselves.

    I've heard of 2-3 different projects to turn it into CSS, and I know that Slashdot is "working with" one in particular. You should see some results soon, but remember:
    • Changing every single page on the site to CSS takes a lot of work
    • The layout needs to be tested on multiple browsers, which takes a lot of time (and work)
    I'm looking forward to it, though. It'll be even easier to change the colour scheme of the IT section with a Firefox userContent.css, and should take a lot less effort to render. Mobile phone and print versions will be easier to produce, too.
  33. Re:Public needs to change to make the change... by jsoderba · · Score: 2, Informative

    Short version: There is a bug (217527) in Firefox. There is a fix, but it exposes a worse bug (246382), so the fix won't be checked included in 1.0.

    The upside is that setting Slashdot to light mode means I don't have to see the horrible new color schemes :-\

  34. Re:Sheesh... by Gentoo+Fan · · Score: 2, Informative

    I wouldn't mention the speed factor. Even if people install it, unless they activate the QuickStart thing, they'll generally notice that IE loads a lot quicker than Mozilla/Firefox (obvious to techies as IE is partially loaded on boot anyways). Just noticing the difference in load time may cause some suspicion to otherwise openminded web surfers.

  35. Somebody's done the work already by wintahmoot · · Score: 3, Informative

    A List Apart had a story where they redesigned Slashdot to make it CSS-based (yes, it still looked the same afterwards).

    Changing every single page on the site to CSS takes a lot of work

    Not true. If you check out Slashcode you will see that there aren't that many templates.

  36. Re:Public needs to change to make the change... by jjsoh · · Score: 2, Informative

    I'd have to agree with the grandparent poster. I haven't had any problems for years with any of the Mozilla/Firefox browsers when accessing Citi online banking and Citi Cards bill management. I use Firefox exclusively for any online financial manangement and have had no problems so far.

  37. Giving Money to the NY Times? by Anonymous Coward · · Score: 0, Informative
    Giving money to the NY Times? What a foul idea! If someone brings back Der Strummer, will they put an ad there too? In its heyday (1930s Germany), it had about as many readers. And like the Grey Lady, Der Strummer loved porn.

    The editorial history of the Times is vile. In the early 20th century it promoted eugenics as a "wonderful" new science. In 1927, it was delighted by Buck v. Bell, the Supreme Court decision declaring forced sterilization constitutional. Just this year it refused to give back a Pulitizer won in the early 1930s for covering up Stalin's murder of millions of Ukranian farmers. It the late 1950s it helped put the worst dictator in the Western hemisphere in power (Castro).

    In the 1960s, it helped to cloak the drive for abortion legalization (intended to reduce the birthrates of poor blacks, hispanics and whites) behind a hysteria about a "population explosion"--while the US birthrate plunged rather than soared. More recently, it has found little of interest in the 300,000 people buried in mass graves in Iraqi. Pointing to them would make the paper's own "Great Satan," President Bush, look like the decent man he is. You could go on and on. There's little that's really nasty and foul done that it hasn't championed.

    Those who want read how the liberal media in general promoted state-controlled breeding (eugenics and forced sterilization) can go to Eugenics and the News Media for more details.

    Those who want to understand the 1960s drive for abortion legalization can read this PDF: Preface to The Pivot of Civilization. The entire book, a history of Planned Parenthood's roots, has been released under a Creative Commons license and will download from here: The Pivot of Civilization in Historical Perspective. That's quite a deal. The hardback version of the book retails for $50. Feel free to pass copies on.

    The good folk working with FireFox are making a serious ethical blunder. Compared to the New York Times, even Microsoft's evils are as nothing. Gates may be greedy and power hungry, but he's yet to become an open champion of scientific bigotry and forced sterilization. Nor has he helped to conceal mass murder or abortion as an elitist eugenic measure. For those, you must turn to the nation's "Bigots of Record"--the editors and reporters of the New York Times.

    The idea of buying a full-page ad in the Times should be dumped. Something good like open source shouldn't be giving money to such a foul beast.

    --Mike Perry, Inkling blog , Seattle

  38. Re:Public needs to change to make the change... by PeterPumpkin · · Score: 4, Informative

    Firefox can't render custom scrollbars or formfields

    Oh no custom scrollbars! The world is ending! :P To customize form fields, add "-moz-appearance: none !important;" to the field's style, and then add style accordingly.

    Having to ditch extensions entirely everytime there's an upgrade

    Not anymore. Having upgraded from 0.9.3 to 0.10, it automatically updated extensions. Some didn't have equivalents right away, but soon did later. This won't be a problem anymore, as they aren't going to change the architecture anytime soon.

    Having to restart the browser everytime you install an extension

    And IE is any different?

    Adblock doesn't block ads nearly as well as IE with Admuncher installed (it even blocks text ads!)

    Um. Troll alert. Admuncher is a system level ad filter. It is browser/program agnostic.

    The TalkBack agent appears way too often for my tastes.

    What are you really trying to say? :P

    The only reason I switched in the first place was tabbed browsing.

    I doubt it. You didn't switch to simply try it out, like 99.9% who use/used firefox?

    But you can get SlimBrowser or Avant Browser now and they'll add tabbed functionality to IE.

    And, as everyone conveniently forgets to mention about these IE knockoffs, they come with their own security vulnerabilities along with all of IE's.

    And I'm sure IE7 will add tabs.

    Three cheers for vaporware!

  39. Re:Public needs to change to make the change... by irc.goatse.cx+troll · · Score: 4, Informative

    * Firefox can't render custom scrollbars or formfields

    Show me the part of the css/html spec that defines this. I can show you the part of the faq that says its downright WRONG to do it.

    * Having to ditch extensions entirely everytime there's an upgrade

    Didn't happen when I switched from 0.9 to 1.0PR.

    * Having to restart the browser everytime you install an extension

    Yeah. Sucks. Same as IE though. Atleast with extentions like sessionsaver, restarting doesn't make you lose anything.

    * Adblock doesn't block ads nearly as well as IE with Admuncher installed (it even blocks text ads!)

    Adblock blocks text ads just fine. Anything that has its own display element is blockable (And this includes PRE, P, SPAN, DIV, etc.)

    * The TalkBack agent appears way too often for my taste

    Download a build with it disabled? I only see it when my browser crashes, which is only due to bad Java causing bad memory leaks.

    --
    Pain lasts, kid. Its how you know you're alive. Sometimes I think this growing up thing is just pain management-TheMaxx
  40. Re:Public needs to change to make the change... by Stonent1 · · Score: 2, Informative

    This happened to me before. It was because I had the adblock extension loaded. Yahoo distributes some ads from the same servers their content comes from.

  41. Re:Public needs to change to make the change... by Anonymous Coward · · Score: 1, Informative

    sounds like garcia has the Non Default setup.. i have installed Firefox .9 on over 20 machines and have never had any rendering problems. In fact most of the people i have shown firefox to have either liked it more than IE or could not tell the difference

  42. Careful...don't get too full of yourselves by Junks+Jerzey · · Score: 4, Informative

    I like and use Firefox. But to be perfectly honest, it isn't the huge leap over IE that people want it to be. The achievement has been in getting something to run as well as IE, which is monstrously difficult in itself (one of the very first times an open source group has equalled commercial software in terms of user experience).

    The primary benefits of Firefox are:

    1. Security. You don't get spyware and such. You can also get the same result if you disable ActiveX controls and other features in IE, but most people don't do this. If Microsoft changed the defaults--which they won't because many sites depend on them--then IE would be on part with FF.

    2. Tabbed browsing. This is a fairly small interface feature, though a very useful one. If Microsoft added it to IE--and they undoubtedly will, because it's easy to do--then there goes the biggest visible difference.

    I realize that FF has other nice features (and I fully agree with people who cite them, because, again, I like and use FF), but those are the biggies. And the big negative feature is simply this: Sites that rely on ActiveX controls don't work under FF. Yes, I know, security, blah, blah, blah, but most people only see the "not working" part.

  43. Re:Watch out! by goatpunch · · Score: 5, Informative
    Apple ran a great ad in the SJ Mercury when Windows 95 came out. It was a full two pages that just said: CONGRATU.LNS

    Wasn't it the slightly uglier and funnier:

    C:\ONGRTLNS.W95
  44. Re:Sheesh... by PhrostyMcByte · · Score: 4, Informative

    On Windows XP you can add /Prefetch:1 to the shortcut target. It makes Firefox load a ton faster, I'm not sure why they don't add it by default..

  45. The flickering bug has been fixed by schmidt · · Score: 2, Informative

    The flickering on Gamespot is due to bug 132337 . This was fixed last week, but I'm not sure it'll make it into Firefox 1.0.

  46. Re:Watch out! by sircrown · · Score: 2, Informative
  47. Re:Public needs to change to make the change... by Anonymous Coward · · Score: 1, Informative

    My website has never rendered correctly on mozilla's renderer for years (and I don't want to work around it) because of:

    https://bugzilla.mozilla.org/show_bug.cgi?id=16740 8

    but it has worked for years in IE.