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Getting the Girl

1up.com has a great article up entitled Getting The Girl. Zoe Flower discusses female gaming stereotypes, the role of women in gaming, and the mythical "girl formula" for gaming success. From the article: "Lara Croft continues to personify an ongoing culture clash over gender, sexuality, empowerment, and objectification. It was while standing in my first-ever ladies' room line at E3 2004 as I pondered the Playboy bunnies, the return of Leisure Suit Larry, and the slew of buxom virtual ladies headlining each booth that I questioned whether the industry had evolved at all."

33 of 528 comments (clear)

  1. Target Audience by eln · · Score: 5, Insightful

    The biggest market for video games are males aged 12-25. Big breasted women helps sell games to this demographic. That is all.

    1. Re:Target Audience by Rei · · Score: 3, Insightful

      That doesn't mean that you should only target your largest audience. Women are still a huge market, even if they're not as large as men, just because the gaming industry is so huge.

      --
      Hey, guys, I'm just pleased as punch to report that it's a fleet of a hundred Vogon Battle Destroyers!
    2. Re:Target Audience by Anonymous Coward · · Score: 3, Insightful

      Big breasted women are used to push everything from cars to toothpaste in the US. is their use to peddle cheap video games a surprise to anyone?

    3. Re:Target Audience by Anonymous Coward · · Score: 5, Insightful

      And let's not forget about all of those big hunky male characters in video games like:

      The Doom Guy
      Serious Sam
      Duke Nukem ...

      I've never heard another male video gamer complain `Duke's arms are too muscular!` or `Look at those pecs, they're unnatural!`.

      They're charactures. It's like complaining that cartoon characters don't look like real people.

    4. Re:Target Audience by Psmylie · · Score: 5, Insightful

      If that's true, then isn't having slender-waisted, large breasted women characters also marketing towards a femal fantasy?
      Hmmm...

      --

      psmylie's dictionary: Godzillion (noun) Any number large enough to destroy Tokyo

    5. Re:Target Audience by Marvelicious · · Score: 5, Insightful

      THANK YOU!

      I'm sick of hearing about how MEN are responsible for the sexual stereotyping. What about Cosmo and all the other mags dedicated to helping women look as much like the sterotype as possibe?

      --
      Send whiskey and fresh horses!
    6. Re:Target Audience by MynockGuano · · Score: 3, Insightful

      Whether you realize it or not, most games DO have male leads which are designed to be attractive. There are many more Duke Nukems and Gordon Freemans out there with big hulking muscles and/or suave good looks than there are Leisure Suit Larrys. I mean, if you're creating anything artificially, why not make it look good (a la the movie industry)? In fact, when it comes to computers, it's actually magnitudes easier to do it that way.

    7. Re:Target Audience by Marvelicious · · Score: 3, Interesting

      sexual stereotypes created by men

      Sit on a bench in a mall for a couple hours sometime. You will notice that women dress almost in uniform by age group. I'm sure no man decided all women should do that "streaked" hair thing, but In my area 75 percent of women in their 20's have it.

      I'm sorry, but people have to take responsibility for their own actions. If you dress a certain way, it's your choice. If you let advertising or stereotypes influence that, it's your choice to do so. If you think you need to lose weight because of some perceived stereotype, go ahead - after all anorexia and bulimia aren't a drop in the bucket compared to obesity in this country, and the majority of us could stand to lose a couple pounds. Doesn't matter to me, I'll still be in sandals, levis and an aloha shirt with long hair. Every few years or so, I'm accidentally fashionable!

      --
      Send whiskey and fresh horses!
    8. Re:Target Audience by Miss_Saturnine · · Score: 4, Insightful

      It's not necessarily the size of the breasts that bother me. I have large breasts (and shock horror! I'm blonde!), and I don't consider myself particularly empty-headed.

      What bother me, is the lack of proportion between the breasts and the hips. If my hips were a size 0 with the chest that I have now, I'd fall over!

      Small breasts, large breast. I don't care. Just make the bodies a little more real.

    9. Re:Target Audience by aero2600-5 · · Score: 3, Funny

      "Some of my best friend/players on line are females.

      Nothing cuter than a girl playing a game seriously. :)
      "

      I'm hoping you realize that online games and MMORPGs have just as many men posing as women as there are actually women playing. Unless you've met her in person, it may be 'Bob' that you're flirting with. Seriously.

      Personally, as a hetero male, I found it incredibly amusing to play a lesbian female in a MMORPG. The game had lost it's 'replay value' until I decided to play as a lesbian. Too funny. Sad thing is, I had more girlfriends in the game as a lesbian than I did as a straight male. Too sad.. Let's hope they were actually women.

      I'm thinking this post should be anonymous, but, who cares.. it was funny..

      Aero

      --
      Please stop hurting America -- Jon Stewart
  2. buxom virtual ladies by drgonzo59 · · Score: 5, Funny

    If having a slew of "buxom virtual ladies" is wrong then I don't want to be right.

  3. What about the studly men!? by Anonymous Coward · · Score: 5, Insightful

    Sometimes women will say to me "Look at those scantily clad women with their tits hanging out on the box! That's sexist!"

    To which I have to say "Do you see any short bald dudes with a big pot belly on any of these boxes either? No, it's all he-man looking dudes busting at the seams with muscles".

    These games aren't any different than music videos or movies. Do you see any ugly people in music videos or movies aimed at 18-25 audience? Of course not. No one attacks the music industry for using half-naked chicks and musclemen with abs-o-steele to get teenagers to watch their videos...

    1. Re:What about the studly men!? by kaiidth · · Score: 5, Interesting
      Well, both sexes are regularly 'objectified' (if anybody's a believer in "objectification is just a politically correct excuse to whine", see this site for a bit of not-too-crap research and discussion on the matter, such as it is), although it's a relatively recent phenomenon for men - there's a vaguely interesting article on the subject here.

      One suggestion in this article is that the increasingly frequent appearance of these idealised images of men are causing similar effects to those often seen in women, blamed on objectification by feminists, and laughed away by the rest of the world :-) And I quote:

      The bodies in advertisements come to represent an ideal that individuals seek to achieve, and hence provide the foundation for a masochistic or punitive relationship with one's own body. It becomes possible to think about one s body as if it were this thing which followed one about and attached itself unevenly to the ideal outline which lingers beneath (Coward, 1992, p. 416). The dislike for the body becomes pathological and has very real consequences such as low self-esteem, distorted self-image, eating disorders, and even changing the body through painful plastic surgery (Coward, 1992; Kilbourne, 1999;Wolf, 1991).

      Increasingly, these consequences are manifesting in men, who are responding to a consumer culture that is less and less forgiving of those who are not sufficiently young, thin, and attractive. In response to these images of the perfect male, men are getting manicures and facials, dyeing their hair, concealing blemishes, and spending millions on plastic surgery.

      In 1992, men spent $88 million on liposuction, facelifts, nose-reshaping, and eyelid surgery. This number increased to almost $130 million in 1997. In 1996, men spent $12 million on penile implants, and silicone calf and pectoral implants are rapidly increasing in popularity (Fraser, 1999). In addition, men now account for almost 10% of individuals suffering with eating disorders (Fraser, 1999). In short, men are increasingly dissatisfied with their bodies, go to great lengths to achieve a more youthful and hard-bodied appearance, and are suffering the psychological consequences that are a side effect of consumer culture.


      So there we are. Finally, equality of the sexes; we all get to have bad self-image thrust upon us! The bonus side is I suppose that one day it might well equal out; when we're all totally freaked out, bulimic gym zombies, maybe there'll be an advertising revolution of some kind.

      And the cynical part of me also wants to add: what goes around, comes around...
    2. Re:What about the studly men!? by be-fan · · Score: 4, Insightful

      Yes. Because, fundementally, objectification is distillation and simplification, something that humans do every day, are programmed to do by instinct, and must do to retain their sanity.

      Do you have a gardener? We have a pretty big lawn, so we had to get a gardener. Our's is pretty good, I'll give you a number if you're interested.

      Notice I didn't say "person who tends your lawn". I said "gardener". Just as I would say, "do you have a lawn mower?". I treated the person as an object, and object whose sole purpose was to care for my lawn. Of course, if I hadn't read into that statement, you'd never have given it a second thought, because it's a completely normal process. There is no malice in it, it's just a matter of reducing the amount of information we have to consider.

      Except for the ones we know most closely, we consider everyone to be objects, various lumps of matter whose lives are inconsequential to us beyond the singular role they play in our own. The fact that we do so in entertainment and advertising is not only not shocking, it is to be expected, and perfectly natural.

      --
      A deep unwavering belief is a sure sign you're missing something...
    3. Re:What about the studly men!? by identity0 · · Score: 4, Interesting

      Jesus, this topic is filled with so many misconceptions of what women find attractive that I feel the need to interject. (disclaimer: I am a guy, but I tend to pay attention to what women want more than to the latest kernel release, unlike most slashdoters)

      You know what videogame character I've heard women I know be attracted to the most? It's goddamn Link, from the Zelda series. Not some steroid-abusing freak from Serious Sam or Duke Nukem, but the cute little dude with elf ears. The Final Fantasy guys are popular with girls, too.

      The muscle-bound tough guy is more of an asperation for guys than an attraction for girls, though girls like that to a certain extent. Girls tend to like the more realistic, cuter guys who have an personality than one-liners about kicking ass.

      Simple question: have you ever seen Arnie or Stallone on the poster for some chick flick? No, it's always some relatively wimpy-looking guy like Cusack or Cruise. So stop pretending that Nukem & pals are trying to attract women - they're clearly not.

      As a side note, Nintendo seems to be doing a much better job of attracting women than other companies. The girls that I knew in high school who played lots of video games always seemed to be talking about Nintendo games like Pokemon, Mario, Donkey Kong, Kirby, etc.

  4. Department... by dylan_- · · Score: 4, Funny
    from the pink-boxes-not-needed dept.
    Hmm...so, either:

    1: "Box" isn't used as a slang term in the USA

    or

    2: Slashdot is even geekier than I thought...or perhaps less geeky...I'm not sure now...
    --
    Igor Presnyakov stole my hat
  5. Re:Zoe Flower? by stupidfoo · · Score: 3, Funny

    Zoe Flower sounds more like a porn name, to me at least.

  6. Sheesh by stratjakt · · Score: 4, Insightful

    Give the feminazi shit a rest for awhile.

    If Lara Croft was a fat bull-dyke noone would buy or play the game.

    BTW, before you start crying "sexism", you might want to note that male characters are invariably the 6'4 rugged Dirty-Harry type.

    I've never seen an FPS where you play a myopic, balding, fat kernel hacker.

    Half Life was as non-stereotype a lead character as I've seen, and that's only because Gordon wears glasses.

    --
    I don't need no instructions to know how to rock!!!!
    1. Re:Sheesh by cgranade · · Score: 4, Informative

      RTFA. This article challenges the perception that women are the only ones stereotyped against, as well as that the portrayal of women in games must be inherently anti-feminist. Playboy: Mansion's lead designer is a woman. Moreover, she is pregnant with twins.

      --

      #define DRM chmod 000

  7. Getting the what? by iamchaos · · Score: 3, Funny

    Oh, Girl... Something we know nothing about. :)

  8. Please... by Telastyn · · Score: 3, Insightful

    Just because there's pornos doesn't mean someone else can't release chick flicks. Similarly, just because Leisure Suit Larry games exist doesn't mean female preferred games like the Sims series haven't been released and done very well.

    Hopefully some publishers/designers will realise that they're excluding potential customers with such tactics like those who now release for Macs as well. But realistically, there will always be a probably large section of the industry [just like the movie industry] which will focus on their core target audience: horny, horny young men.

  9. Re:How quaint by Staos · · Score: 5, Informative

    That's her real name. Her parents were hippies.

    I'm being completely serious here. She used to write a collumn for OPM, and she wrote about her name once.

    --
    In Soviet russia, only old Koreans profit from pictures of Natalie Portman stored on Beowulf Clusters.
  10. I bet "girl games" would have girls on them too by Anonymous Coward · · Score: 5, Insightful

    If you go to the magazine section and see all the silly men's magazines, they have pretty girls on them (occasionally men).

    When you look at the women's trashy magazines, they have pretty girls on them (occasionally men). You know, the ones that tell you how to make your butt smaller, charge your cell phone, run a fortune 500 company, and get that cute guy, all before lunch?

  11. No mention of HL2? by neolith · · Score: 5, Insightful

    I thought Alyx was a pretty well realized female character. Tough, feminine, sexy without being a slutty, smart as hell, and she even possessed a figure without Laura-Croftian... embellishments. I think it says positive things that the top game of the year has a female character that can stand up with the men in the game, and possibly has a future in her own game. I'd *love* to see an Alyx and DOG game, or just Alyx for that matter.

    Sure, you can find stereotypes in trashy games like BloodRayne and various fighters, but there are plenty of male stereotypes to be found over there as well.

    --
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  12. Why should it evolve? by raehl · · Score: 4, Insightful

    What makes Ms. Flower's opinion about what characters in video games should look like, "more" valid than anyone else's?

    Nothing. Unfortunately, there are many more video game customers who would like their female characters to have cartoonishly large breasts than there are video game customers who would like their female characters to have folds and beards.

    The difference is that guys don't get their panties in a bunch because all of the male video game characters have cartoonishly large muscles.

    Ms. Flower is trying to manufacture a double standard where none exists - male and female characters are treated the same; they're made to look perfect.

    As for video game themes, Ms. Flower is simply outvoted. Our culture uses sex to sell. We sell stuff using attractive people, choosing gender based on audience. Complaining that video game conferences have booth babes is like complaining that there are no fat guys in soap operas.

    1. Re:Why should it evolve? by canfirman · · Score: 3, Informative
      Ms. Flower is trying to manufacture a double standard where none exists

      I disagree. There is a double standard: it's ok for men to be objectified because nobody complains, but it's "wrong" for women to be objectified. And it's not limited to gaming. All forms of media (TV, magazines, books, billboards, etc.) have both sexes objectified, but you hear more complaints about scantily-clad women than bare chested men. I wonder if Ms. Flower has read any romance novels or seen any romatic movies and if she's offended by the objectification of the sexes there - especially the "handsome, tall, muscular" man.

      The objectification of the sexes to show the "perfect" model is everywhere. Every sane person knows that it does not represent the population at large.

      --
      It is not our abilities that show what we truly are... it is our choices.
    2. Re:Why should it evolve? by _Sprocket_ · · Score: 3, Insightful


      Ms. Flower is trying to manufacture a double standard where none exists - male and female characters are treated the same; they're made to look perfect.


      You've missed a very interesting point - perfect to who? It's not that there is an impossible image. It's that this image is a distorted view from a male standpoint. Or is it? There are a couple interesting, if somewhat subtle, points to consider.

      First is that the author feels that there is a certain degree of misrepresentation to begin with. I'm not saying she's "right" per se - but it's not an unheardof view among female gamers.

      Second, females involved in producing some of these images defend these images and feel that they are actually positive or even well recieved That seems to be the author's point; suprise. Again - no right or wrong... just interesting. Of course, executives involved with Barbie see the product as a role model and there is certainly some disenting opinion on that.

      Finally, you'll note that among the featured female character models was one who wasn't all skimpy outfits and buxom bounce. Yet the model still represented a physical ideal (even as a toned-down example, the character still had physical atributes of a model or actress). It just wasn't the same ideal as all the others.
  13. Zoe's website by khasim · · Score: 3, Informative
  14. What a disappointment! by jeffmeden · · Score: 3, Funny

    After reading the title i thought the article would actually be useful to us (the stereotypical /. reader). Turns out its about selling video games to girls, laaaaaame.

  15. A Little Older by lbmouse · · Score: 3, Insightful

    Everywhere I've read, the average age of video game buyers is 36.

  16. Booth Babes by Brandybuck · · Score: 3, Interesting

    Do booth babes sell product? I can recall only two sets of booth babes at a LWCE. The first was the BSD Daemon Babe, Cerwin Ercen. She remains popular to this day. But her popularity has more to do with her geekiness, ordinariness, and her obvious play on the booth babe stereotype. Cerwin as a booth babe is clever hack. It's screaming to an unlistening world that you don't have to be a lobotomized and plasticized supermodel from the pages of Playboy to look sexy.

    But at that same expo there was another set of booth babes (and a couple of booth studs for "balance"). They were the epitome of the stereotype. What booth was this? Frankly, I can't remember. These people were so out of place at the convention that even the models looked embarassed.

    They didn't show up at the next show.

    --
    Don't blame me, I didn't vote for either of them!
  17. Evolved? by el-spectre · · Score: 4, Insightful

    Men/boys (your main game demographics historically) like to look at attractive women. There is nothing wrong with this, it is a natural response.

    Men do not have to stop acting like men just because a few women (I say "few" because I most women I know are OK with guys looking at girls, as long as it's not overt and rude) take offense. I say, let 'em make games w/beefy guys as the characters, if the female market will bear it.

    Suppressing biological drives is tough... attempting to suppress the most important drive is a futile exercise.

    --
    "Faith: Belief without evidence in what is told by one who speaks without knowledge, of things without parallel." - A.B.
  18. I disagree. by i41Overlord · · Score: 3, Informative

    This is an example of political correctness stifling scientific understanding. Over the years people have been taught to despise and shoot down any stereotype, even if that stereotype has a basis in truth. Remember, not ALL stereotypes are bad or offensive.

    What the original poster said is true. The brains of men and women are specialized for different functions. It has been proven numerous times that men are more optimized at visual spatial skills while women have inherent advantages in verbal and organizational skills.

    http://www.sciencentral.com/articles/view.php3?l an guage=english&type=24119&article_id=218391881&cat= 1_1

    And as far as black people having more fast twitch musle fibers, that's not entirely accurate but there is some truth behind the story. It's not all black people, but specifically people who evolved in the Western Africa region do have a higher percentage of quick twitch muscle fibers and a higher testosterone level than those elsewhere in the world. They have a distinct advantage in anaerobic performance such as sprinting, and the records over the years spell it out clearly. Don't confuse this with "all" black people, because those who evolved in Eastern Africa, notably the high altitude region between Kenya and Ethiopia have almost the complete opposite evolutionary specialization. Not surprisingly, from evolving in a high altitude region, they have a larger lung capacity and better cardiovascular system (more red blood cells) than those who evolved at lower altitudes. They excel at aerobic activities such as long distance running.

    http://www.africana.com/articles/daily/index_200 11 106.asp

    In the examples I gave above, look at the records. You have a huge pool of competitors from all over the globe yet people from a small area seem to win a *huge* proportion of events that *far* exceeds the percentage that a random group of people should win. I mean just take a look at the Boston Marathon. Kenya is not exactly the most populous country on Earth, but look at the results from the last 20 years when they started competing:

    http://en.wikipedia.org/wiki/List_of_winners_of_ th e_Boston_Marathon

    This is not a racist or sexist discussion, this is a discussion of the realities of evolution and the differences that we live with. It's not a reason to hate, it's a reason to understand.

    I am not racist or sexist, I'm just not an ultra left-wing PC Nazi or an ultra right-wing Bible thumper. I'm just a regular guy who would like to throw the racism and sexism out the window and find out the *real* underlying causes, even if they are taboo to talk about. I'm firm believer in evolution and I believe that many of the differences you see in races/the sexes is due to evolving in different areas or doing different tasks.