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Microsoft to Disable Online Windows Activation

CasterPod writes "As of February 28, Windows users who purchased their PC will no longer be able to reinstall without calling Microsoft and answering a series of questions. The move is part of an anti-piracy effort to close 'a loophole that enabled unscrupulous resellers to use Windows XP product keys that were stolen from large OEMs.' Specifically, Certificate of Authenticity (COA) labels on PCs are often unused because OEMs preinstall Windows and bypass product activation. The product keys can therefore be stolen and reused. First WGA, and now this."

36 of 1,067 comments (clear)

  1. Great. Just what I want to do. by Powertrip · · Score: 5, Insightful

    Right when I am peeved that I had to re-install, I have to get back on the phone with M$. Enough is enough - has their 'activation' programs really impacted priacy at all? Has it done anything beyond bother paying users?

    1. Re:Great. Just what I want to do. by Total_Wimp · · Score: 5, Insightful

      Right when I am peeved that I had to re-install, I have to get back on the phone with M$.

      Don't worry, it shouldn't affect you. According to the Juniper research guy in the article you don't really need to reinstall your computer after all.

      "Seeing as how the typical OEM would normally preactivate Windows XP, most legitimate users shouldn't have much need to go through the activation process,"

      See, it's all better. When you buy your computer, that's the OS you get to use for the entire life of the computer and certainly no one at Microsoft tech support or anywhere else would ever ask you to reinstall. Have a nice day.

      TW

  2. Microsoft to Disable Online Windows Activation by oscarh · · Score: 4, Insightful

    *This* is the reason we don't want monopolies abusing their power/position - they can impose whatever onerous conditions they like, and you just have to play along.

    Whaddya gonna do - install *another* OS???

    --
    OK, oscar
    1. Re:Microsoft to Disable Online Windows Activation by Skye16 · · Score: 5, Insightful

      I think the fanboys can be silly at times too, but lets be honest, "ever" is a very, very, very long time. Free or not, who knows? Maybe someone can come out with something better 3 years down the line. Fast, flexible, easy to use, relatively bug free - think Firefox, but an OS this time.

      Then again, until I can play _all_ of my games (at least the relatively current ones) on it, I'm not switching. Although I do use Gentoo on my non-gaming systems.

    2. Re:Microsoft to Disable Online Windows Activation by Maestro4k · · Score: 3, Insightful
      In my experience, when you've lost the CD case you've also lost the CD that comes inside it.
      • I disagree, personally I have so many CDs (software, audio, backups, etc.) that I keep everything in CD wallet/notebook binders (whatever they're called). For me it's far easier to find the CD than the case. I'm much more likely to lose the case than the CD. I don't think I'm alone either, most all the people I've helped fix their computers keep their software CDs in binders too, it's really easy to put all the software in one small wallet and keep it by the computer, much more compact as well.
      But getting back to your statement, if you've lost the case, you've lost the CD. Or, if you DO backup the CD to another CD, wouldn't you write the code ON the CD...I mean, you're going through all that trouble to back up the media, so why not back up the code?
      • Well yeah, I do, but what about your average user who got a computer from an OEM and just thought to back up the CDs, not realizing they needed to write the codes down? That's the people this is going to hurt, you and I (and the whole /. crowd) will have our codes on the backups and we'd be fine. Well maybe not fine, we'd likely be ticked at the inconvenience, but we'd not be up the creek without a paddle.
      But regardless of all this, MS is shooting themselves in the foot. The only one's they're hurting are the legit owners of their products...as always when it comes to piracy issues. It's like no one really get's it.
      • My theory is it's all greed. Companies see the predictions of how much money they lose in piracy and the dollar signs flash in their eyes and they begin thinking "if we just stopped piracy all that money would be ours, and our sales would go up!" Of course this ignores the reality of the situation (that most pirates aren't going to bother paying in any case, they'll just find a way around whatever you throw at them), but greed has a way of doing that to people.
      • One thing I wonder about is the article says the customers (aka victims of unscrupulous computer companies) will have to answer a series of questions to basically prove they at least _thought_ they had paid for a legit copy. What are they going to ask to prove this? "Do you swear allegiance to Microsoft and promise to buy all our future products?" :) Seriously though this seems even more moronic as what idiot isn't going to answer the questions in such a way to make it sound like they thought they'd bought a legit copy of Windows on their PC?

  3. Only makes sense by dsginter · · Score: 3, Insightful

    Microsoft was dumb enough to put the product activation code on the outside of the damn PC. Anyone can walk into a store, take a pic of the code on a new PC (since they are bulk activated) and get free Windows.

    This can only be good for free software however. Part of the Windows dominance comes from the fact that it is free for those who want it.

    --
    More
  4. Original Media by rf0 · · Score: 4, Insightful

    I'm just waiting for the customer to ring up and say they don't have the original media. The last 3 PC's i know people have bought just come with a copy of Windows on a partition. If you run Fdisk then they are screwed

    rus

  5. it will be bypassed... by selderrr · · Score: 5, Insightful

    right now, it was easier to spread corporate (or educational) keys. Many of these don't require activation at all. Once MS disables this, crackers will resort to patching the activation code. .. It's just a matter of time, like the XBox was cracked eventually.

    On the other hand : this will just make the difference between Windows and OSX/linux even more apparent. Every user-restricting move of microsoft is, in the long run, a shot in its own foot

    1. Re:it will be bypassed... by William_Lee · · Score: 5, Insightful

      "Once MS disables this, crackers will resort to patching the activation code. .. It's just a matter of time, like the XBox was cracked eventually."

      Actually, the activation code has been stripped out of Windows XP in the pirate community since before day 1 of its official release.

      Almost any type of copy protection, activation or otherwise is rapidly stripped out of software by cracking groups and released into the pirate community.

      This announcement is a non issue for actual pirates of XP. It has zero impact to them. It impacts the PAYING user the most by making a procedure they shouldn't have to deal with in the first place an even bigger pain in the ass.

      These types of measures always punish the paying customer and leave the pirates shaking their heads in disbelief over M$ not getting it.

    2. Re:it will be bypassed... by Bastian · · Score: 4, Insightful

      I would suggest that any move that Microsoft makes to combat piracy is a shot in its own foot.

      The simple fact of the matter is that Microsoft software, compared to its competitors, is far and away the most expensive desktop software ever. Most people I know who pirate Windows do so because they simply can't afford to buy a copy. Granted, that's not many people since Windows comes with the computer, but I can say that I only know two people who have paid for their copies of MS Office - everyone else either pirates it or uses OpenOffice because they aren't at liberty to drop over half a week's pay on it. And in college I didn't know a single person who actually paid for a legal copy of VisualStudio - the unscrupulous pirated, and the scrupulous moved to *nix.

      Which leads me to my point - if Microsoft tightens Windows down too much, people are going to start thinking, "Holy shit, this is expensive, and I'm sick of hunting for friends with Windows CDs. Hey, my Mac using friend never has to reinstall his OS, and a Mac Mini only costs an extra two hundred. . ." If Microsoft tightens down on Office too much, people just go to OO.o. And if Microsoft tightens down on VisualStudio much at all, the start hemmorhaging future developers - their lifeblood, since application support is (I think) the core of Windows's market dominance - over to Linux and OS X, where the dev tools come for free with the OS.

      I honestly don't think Microsoft is free to get too strict with its licensing policies. Piracy is the only thing that is keeping skads of mildly dissatisfied people in their camp where they might not be contributing to M$'s coffers directly, but they aren't working against Microsoft's stranglehold on the market, either.

  6. Customer by millahtime · · Score: 4, Insightful

    I am just going though some training and one of the hot points is understanding your customer. Making something more difficult for customers (home users and companies that do tech work) is not one of the moves known to improve market share and is in most industries considered a bad move.

  7. Microsoft NEEDS Piracy by RT+Alec · · Score: 5, Insightful

    Microsoft depends on the ubiquity of Windows (and Office, Outlook, et al). When everybody is using Microsoft products, everybody needs Microsoft. Their proprietary formats are a de facto standard (except Massachusetts), so if you want to do business with people who use Windows (et al), you have little choice but to also use windows.

    As their piracy initiative starts to pick up steam, this will only enhance the "value" of free (or at least lesser cost) alternatives. I predict a large swell of Linux usage-- on the desktop, in these emerging markets, or other areas where the hight cost of Windows (et al) simply locks people out. With that will come a groudswell of support for open formats.

    Consider what you need if you are going to do business with the government of Hamburg. You will need to provide and exchange documents and other material in a format they can read (it won't simply be Word and PowerPoint). Now the same thing will happen in these emerging markets, creating more of an interest in these alternative formats, and thus alternative applications (e.g. OpenOffice).

    More choices are good for everybody. Use the application of your choice, on the platform of your choice, and produce documents and other material in a format anyone else can read. Right now, I have any number of such choices to produce graphics for a web page (jpg, png, even gif). The formats for Flash and Acrobat have been opened up, and happily they are becoming more standard. But the U.S. Government still requires all RFP submissions in Word.

    More choices, however, is bad for Microsoft. They don't want open formats and lots of choices, they want (and need) everone using and exchanging MS Word documents. They want (and need) everybody using Outlook and Internet Explorer, and of course, they want (and ultimately need) everybody using Windows.

  8. Copy Protection SOP by bigtallmofo · · Score: 5, Insightful

    Step 1: Company implements some sort of copy protection.
    Step 2: Legitimate users are hampered by the copy protection while illegitimate users breeze by it through various means.
    Step 3: Company either ultimately removes copy protection with a black mark on its reputation or people just stop buying its products.

    I know of no historical case that deviates from this for a major software release. Of course, you have various vertical applications that use dongles and other such things, but anything that is mass-distributed (like Lotus Notes or Turbo Tax) that has used copy protection either removed said copy protection or stopped selling their product.

    --
    I'm a big tall mofo.
  9. Yeah! by Sierpinski · · Score: 3, Insightful

    A small step for Windows anti-piracy,
    One giant leap for the advocation of OSS.

    I guess there's no question now as to what I'm going
    to install on that new HD of mine. (As if there was doubt before this, I guess.)

  10. What? by DoubleDangerClub · · Score: 4, Insightful

    I'm really surprised that they are wasting the resources to do this. Most pirated windows xp copies have no activiation anyway. they have no key, and don't ask for one. I would say if they want to get to the source of the problem, they should re-evalutate their MSDN subscription copies and have them need to phone in a re-install. In the end though, I think everyone knows what this really is, a big waste of time. *handclap for microsoft*

    --
    Ubuntu, the way linux should be.
    Try Ubuntu FREE! --
  11. Re:Stupid by RupW · · Score: 4, Insightful

    I replaced my OEM preinstalled Windows XP with a pirated no-activation copy precisely because I didn't want to go through 'activation' if I change anything or need to reinstall it.

    Why bother? It probably cost you more time replacing the version than you'd ever spend activating.

    The lock-in argument: one day they might stop running the activation service? Sure, but one day they might release a service pack that detects your pirated version and stops it working. So the future isn't certain either way.

    So why bother?

  12. Re:Good Move Microsoft!!!! by DigitumDei · · Score: 4, Insightful

    I cannot help but wonder whether top level management at MS got a bad batch of LSD and its done something to their brains.

    They're going to force you to call them, they'll probably have all their call centers outsourced to countries where english isn't the main language. Half the time you won't understand the question and if you do manage to decifer the accent, they won't understand yours.

    The only reason left to use windows is gaming. And even that is becoming less and less of a reason...

  13. Re:Good Move Microsoft!!!! by zero_offset · · Score: 5, Insightful

    Buy linux, and don't have to call anyone who will make you answer stupid pointless questions.

    Instead, it'll be the users asking the stupid questions.

    "I bought your Linux at Barnes & Noble. Why doesn't it work?"

    "Last week I called and you told me how to install your Linux. Why doesn't my Word Perfect CD work any more?"

    "The other day you made me install something called StarOffice. I think that messed up my son's Doom 3 CD. It used to work before we installed your Linux."

    That'll be fantastic.

    --

    Slashdot quality declines as the number of hot grits posts decreases. - Provolt's Law, Apr-09-2005

  14. Re:Stupid by DarkBlackFox · · Score: 5, Insightful

    It's not so much the phone queue thats a problem. I've had to phone-activate Windows a number of times on customers machines where for one reason or another, Windows demanded activation before logging on. Trouble was, it wouldn't install the network card driver before it logged in, so there was no way for it to get online. But I digress...

    The big pain in the ass in activating over the phone is reading the installation ID. It's not an actual person you talk to- you read the number aloud (as opposed to touch tone) to a computer. You have to speak slow and deliberately for it to understand the numbers correctly, and ultimately it will read a confirmation code back to you. The whole process takes about 5-7 minutes, depending on whether the computer understood you correctly the first time. That's the part that pisses me off about this. Whenever we have to reinstall Windows at my shop, it was easy enough to plug in to our router and activate in 2 seconds (all with legitimate keys mind you). If this holds true, it will piss off many many computer shops around the world. Two seconds vs. five minutes is a pretty big deal.

  15. Wake up by mr_tommy · · Score: 3, Insightful

    Come on - wake up to the reality.

    Some readers here live in a dream world; it goes a bit like this. Microsoft make crappy products; Microsoft (unsurprisingly) protect their crappy products; people ultimately realise this; switch to Linux.

    Here's the reality. Microsoft make pretty average products that a heck of a lot of people use. Microsoft get most of their revenues from office and windows and want to protect this cash cow. Microsoft have product activation on, something that bothers a relatively minute fraction of it's user base, and tackle piracy head on. People still view Linux as a server OS, hard to use, and not friendly to people who have less than 5 minutes to read a help file. People stay on Windows. Slash dot community still angry.

    This change just doesn't affect them - and importantly - until it does, please don't expect any mass migration to other operating systems. Microsoft rightly identified an exploit that pirates are using to rip them off- why shouldn't they patch it up? It really bothers me that so many people play this out as a big bad beast cracking knuckles again - it just isn't. Since when did support piracy become so acceptable to so many people?

  16. Re:Good Move Microsoft!!!! by TripMaster+Monkey · · Score: 5, Insightful

    If I'm going to be punished, I may as well commit the crime.

    --
    ____

    ~ |rip/\/\aster /\/\onkey

  17. Oh good lord by Crescens · · Score: 4, Insightful
    For all the people complaining about this activation.

    How many times do you reinstall Windows?!

    I can see maybe if you're in a strange company setting where they use a version that requires it, it may be a hassle, but I don't see most people reinstalling Windows more than once or twice a year. I guess more if you completely hose a system. That's what? 3-5 minutes? When I had to call them the one time my system had determined I changed hardware too much, it took about 1 minute for them to give me the hash I needed. I don't consider that bad at all.

    1. Re:Oh good lord by jalefkowit · · Score: 5, Insightful
      When I had to call them the one time my system had determined I changed hardware too much, it took about 1 minute for them to give me the hash I needed. I don't consider that bad at all.

      I don't care if it takes .0001 picoseconds and happens automagically in response to my brainwaves.

      It's not an issue of convenience. It's an issue of principle.

      I swap hardware in and out of my PC all the time. More importantly, I reserve the right to swap hardware in and out of my PC whenever I damn well please.

      Windows Product Activation limits this right by labeling me an Evil Pirate if I modify my system too much, or in the "wrong" way, and forcing me to grovel to Microsoft for permission to use my own computer again.

      This is unacceptable no matter how "convenient" they make the groveling process. I simply do not accept the premise that they have the right to lock me out of my PC based on how I modify the hardware. I don't want my computer playing cop.

      It's for this reason that I've kept my Windows box at home on Windows 2000, which has no such onerous "gotchas". When Windows 2000 becomes an untenable platform (which by all appearances will be Real Soon Now), it would be nice if there was a version of Windows that was compatible with my principles. If not, I'll wipe the disk and run Fedora full time, or buy a Mac.

      If it comes to that, it'll be a shame; there are a lot of nice things about the Windows environment for the home user, and I'll miss being able to play the latest games. But there are some things that are simply not negotiable, and "I own my system" is one of them.

  18. Re:Good Move Microsoft!!!! by JanneM · · Score: 5, Insightful

    People aren't stupid. Let me say that again: people are not stupid, they are not dumb, they are not morons (with a few exceptions - and they are _few_). What they are, by and large, is interested in other things than computing - like, for instance, the work or play they want to accomplish with their computers, rather than the machines themselves.

    People are perfectly able to understand the difference between Windows, OSX and Linux - they just don't particularily care. And in that situation, yes, put up enough roadblocks to Windows use and people will gradually switch, just like US people abandoned domestic cars for Japanese ones when they became compelling enough. Not everybody switched, and not all at once (since everybody has a different tipping point), but certainly enough to change the commercial landscape.

    --
    Trust the Computer. The Computer is your friend.
  19. Re:Good Move Microsoft!!!! by Rinikusu · · Score: 4, Insightful

    Anyone else feel like this when the "door nazi" at BestBuy/other chain steps in front of you and demands to see your receipt? Treating your customers like they're potential criminals is no way to gain loyalty.

    --
    If you were me, you'd be good lookin'. - six string samurai
  20. Re:Good Move Microsoft!!!! by Lord+Apathy · · Score: 4, Insightful

    People aren't stupid. Let me say that again: people are not stupid, they are not dumb, they are not morons

    Yes, they are. People are stupid. Individuals are intelligent. People are not. Here is a little advice for you. If you go through life thinking people are stupid you will be a lot less dissappointed. Keep your expectations set low and you will seldom be let down.

    --
    All spelling, gammer, and logical mistakes are intentinal because I'm to fucking lazy to look it up. If you don't like it, Fuck Off!

    --

    Supporting World Peace Through Nuclear Pacification

  21. Re:Good Move Microsoft!!!! by Coryoth · · Score: 4, Insightful

    You must have never worked in tech support. People are stupid. To reiterate, people are stupid.

    That's a rather biased statistical sampling though. Yes, you will get an unending stream of remarkably stupid people calling tech support. As a total percentage of computer users, however, they make up rather less than you think. The GP post is correct - the majority of people don't really care (because it is not important to their lives) about Linux, but that doesn't mean they will be stupid enough to try and run Windows software on Linux.

    Yes, you will have an unending stream of stupid people who tried to run Microsoft Word on Linux and don't understand why it works. Remember that you also had an unending stream of people that couldn't even use Windows either. If everyone was as stupid as the average tech support caller the internet would be practically content free.

    Jedidiah.

  22. Re:Good Move Microsoft!!!! by kurt555gs · · Score: 3, Insightful

    The whole idea of having a monoply is that being nice to the customer is not needed. You need them, and the other way around.

    The idea of a company selling you on something with quality and good service is so, well 70's

    Get with it.

    Freedom is no longer a right, it is now a pivilege.

    --
    * Carthago Delenda Est *
  23. Re:Good Move Microsoft!!!! by dmarx · · Score: 3, Insightful
    Hey, there's a selling point right there. Buy linux, and don't have to call anyone who will make you answer stupid pointless questions.

    Of course, you'll also have to add being able to buy software off the shelf, and Plug and Play hardware, and not having to learn how to compile or write drivers, or search forums filled with people calling you a "st00pid n00b" to find said drivers.

    --
    "Do I dare disturb the universe?"
  24. The life of a MS Activation Specialist. by MadcatX · · Score: 5, Insightful

    I used to be a MS Windows Activation Specialist (a.k.a. the person you hate to call all the time if you format often) for a year in a call center in my hometown of Saint John, Canada. People who wanted to re-activate their Windows would have to answer my questions first. So I have first-hand experience of how much people hate having to call. To be fair, we did get calls from people who, after we checked their Product ID, knew they were using a burnt copy. From this, you would surmise that this system is helping to fight against piracy, right? WRONG! As long as you answered the questions correctly (which mostly consists of why they need to reactivate), their's no problem. Thus you could call in, give a cheap excuse (The most used one being the "had to format", and even if this key's been used a hundred times, we had to activate again.) The one thing I hated to have to tell people, and it happened often, was that they could only install a retail copy of windows onto one computer and one laptop (This policy might have changed, not too sure). I found this to be a silly rule, which often infuriated the user on the other end of the line. And if you have an OEM version on one computer but own two, sorry, your out of luck, you need to buy a retail ver. of windows for that second computer. From my experience, it is my belief that the combination of both the Windows OS EULA and the activation process most likely caused more people to get pirated versions (I've had many people tell me they were going to this over the phone.)

    --
    - "I reject your reality and substitute it with my own", Adam Savage
  25. Re:Good Move Microsoft!!!! by ScuzzMonkey · · Score: 4, Insightful

    They can hold you if they have "reasonable suspicion" that you have committed theft (at least in Washington state) and that is what the cops are used to being called out for to retail stores. However, simply walking out the door doesn't sound like "reasonable suspicion" to me, and you'd probably have a good case against THEM for unlawful imprisonment. Ask the cops about it when they show up--it's a fun way of turning the tables. :)

    --
    No relation to Happy Monkey
  26. Re:Good Move Microsoft!!!! by benbean · · Score: 3, Insightful

    But in your example, you're not actually trying to fly the plane.

    The people under discussion here are trying to use a complex piece of computing machinery and expecting to be able to use it out of the box, without putting any effort into learning how to operate it effectively.

    Maybe I'm just another jaded support tech.

    --
    It's a Unix system - I know this.
  27. Re:Good Move Microsoft!!!! by drinkypoo · · Score: 4, Insightful
    Those people can't stop you. Just blow right by them. If they get in your way inform them that you are going to place them under citizen's arrest for unlawful imprisonment. The only time they have any grounds to stop you whatsoever is at sam's club, costco, et cetera. Those places are private clubs and they can revoke your membership if you don't show them the receipt; therefore you are trespassing. Of course, once you buy the stuff, you still own it, but it behooves you to let them see your receipt there.

    When I leave Fry's I sometimes have the receipt out for them to glance at, and I rarely break stride on my way out the door. Wal-mart has been checking receipts for unbagged or large items, too; so far I've been with my girlfriend every time and don't want to embarrass her, but the fact is that once you buy it, the product and the receipt are both yours and you are well within your rights to just walk on by.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  28. Re:Good Move Microsoft!!!! by real+gumby · · Score: 4, Insightful

    I hate those "door nazis" too but you do realize that they're there because the company is suspicious of its employees right?

    The scam they're looking for is you walking out with (say) an iPod and some headphones but the cashier only charging you for the headphones. Then you take the iPod to a fence and you and the cashier split the proceeds. That's why harass you for the most stupid and cursory check.

    So yea, they suspect you of being a criminal, but their employees hate them so much (and vice versa I suppose) that what you're actually seeing is a manifestation of a festering pool of mutual hatred.

    Really makes you want to go and shop there, right? For stuff they sell, stick to mail order.

  29. Re:Good Move Microsoft!!!! by Wanker · · Score: 4, Insightful
    But in your example, you're not actually trying to fly the plane.

    Most people just now entering the market for computers aren't "trying to fly the plane", either. To continue the analogy, these people want to be passengers but are instead told they need to learn to be pilots.

    This trend is not new to computers-- earlier this century the first radios required considerable setup and weeks to learn to use. The first phonographs were notoriously hard to use, again taking several weeks for smart folks to learn to use.

    The only reason radios and record players (now CD players) are so widespread is their usage was simplified. The earliest ones even had two competing incompatible standards (Edison vs. Victor.) Sound familiar?

    The book "The Invisible Computer" by Donald Norman goes into gory detail on why the continuing efforts to blame the users for failing to learn their equipment aren't going to work:

    http://en.wikipedia.org/wiki/Special:Booksources/0 262640414

    This doesn't mean that in the current state of things people should be lazy about their responsibilities with a networked computer-- e.g. not patching because "it's too hard" is a lame excuse.

    If this is too hard, then disconnect from the network or find a computer/OS combination where it isn't too hard. If there is no such computer/OS combination, then start asking the manufacturers for one.
  30. Re:Good Move Microsoft!!!! by NanoGator · · Score: 3, Insightful

    "If I'm going to be punished, I may as well commit the crime."

    Ya know, if MS were to say "Since this will cut down on piracy, we're going to pre-emptively lower prices..." I might be a little less offended. But this never happens, does it? I mean, billions and billions of dollars are claimed to be lost due to piracy, but has Valve made HL2 cheaper? Ugh.

    --
    "Derp de derp."