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Apple's First Flops

Sabah Arif writes "Apple began the eighties with two major flops under its belt: the Apple III and the LISA. Both machines were attempts at breaking into the business market. They were technologically advanced, but major flaws prevented their success."

30 of 434 comments (clear)

  1. want one ... by siropel · · Score: 5, Funny

    Where can i get one of those babes? I want to replace my 95 cause it's beginning to be insecure and unstable...
    "The press declared the machine and its software revolutionary. In a matter of months, the Macintosh had revolutionized Apple and the computer business" - they revolutionized and other company rules the market ? ...deja vu ...

  2. Sounds reasonable. by Televisor · · Score: 4, Interesting

    I'd say two major flops are a pretty good hit/miss ratio compared to the number of products they've had out, 2:50 or so.

    1. Re:Sounds reasonable. by MoonFog · · Score: 4, Insightful

      That may be true, but Apple never really got any sort of hold in the business market. If they had succeeded, things may have looked very different.

    2. Re:Sounds reasonable. by el_womble · · Score: 5, Insightful

      Imagine everyday coding in Cocoa and XTools as standard in businesses... bliss. Core Data is probably enough to shift the TCO and ROI on Apple Hardware in Apple's favour, but then what CFO in his right mind would get locked into a single vendor for the OS and hardware, especially with the initial investment in x86 hardware? If I were Apple I'd think seriously about licencing the fabled x86 build of OS X for business use only. Not only would they get a boost from support contracts, but more people would be exposed to the software at work, and hopefully, start thinking seriously about buying the hardware for home. They might even start to shift a few more XServes! I guess the biggest problem they'd be facing then is piracy but that could be curbed by limiting the processor compatability to Xeons and Opterons, kind of the anti Windows XP Starter Edition.

      --
      Scared of flying, pointy things snce 1979!
    3. Re:Sounds reasonable. by MoonFog · · Score: 4, Insightful

      I'd love to use OS X on x86 hardware, but aren't Apple's main source of revenue their hardware?
      They would probably require assurance that OS X could actually be a real revenue source before they make the switch.

    4. Re:Sounds reasonable. by grahamlee · · Score: 5, Interesting

      I agree with your sentiment; using the Apple developer tools and environment as standard would be sweet as. Even back in the mid 1990s the NeXT developer environment was absolute luxury. The problem is most heads of IT (and most IT support staff) depend on Windows for their livelihood so aren't about to endorse a switch to Mac, Linux, OpenVMS or anything else.

    5. Re:Sounds reasonable. by DenDave · · Score: 5, Insightful

      I think the biggest technical problem for x86 OSX is that they would have to suppprt a plethora of hardware options that really wouldn't earn them enough money in the end to pay it off. Tiger goes for around 130 retail so then what would they charge for x86 volume licenses? maybe 30 bucks? I doubt they could muster the current level of support and quality on 30 bucks a seat. Nope, better that users who really see the need dish out for the hardware as well, I mean think about it, you cannot turn a dodge into a mercedes just by changing the badge.

      Growth is now the biggest threat to Apple because it is not so simple to scale your business to meet the demands of the market. Already Apple is feeling the strain, employees are being worked dang hard and the company is struggling to keep up supply. Success of Ipods, Ibooks and Mini's is so high that new OEM's are being used and all the long while, they still need to keep the quality and standards up to par with their reputation. If the mini's all started to exhibit failures and poor workmanship than that would harm the crossover (new mac users) market more than anything the competition could hope for.

      The best situation for Apple now is to stabilize the growth and scale the infrastructure so it all runs smoothly. In EU there have been three month delays in some shops and that simply won't do.

      --
      -if at first you don't succeed, stay the heck away from paragliding.
    6. Re:Sounds reasonable. by deaddrunk · · Score: 4, Informative

      x86 isn't good hardware, it's cheap hardware available from a number of vendors or buildable yourself. That's a big reason for its success.

      --
      Does a Christian soccer team even need a goalkeeper?
    7. Re:Sounds reasonable. by LocoMan · · Score: 4, Insightful

      The big question is wether OS X would work as well outside of such a controlled enviroment as it has now. With OS X limited to run on apple computers, they have a (relatively) very limited combinations of different hardware to test and optimize for, not the case with x86.

    8. Re:Sounds reasonable. by TrueJim · · Score: 5, Informative

      Apple's PCs never got a strong hold in the business market, but once upon it's most powerful machine did:

      From Wikipedia: "The Apple LaserWriter was one of the first laser printers available to the mass market. Combined with GUI-based programs like Adobe PageMaker on the Macintosh, it is generally considered to have sparked the Desktop publishing (DTP) revolution in the mid-1980s.

      Unlike models from HP, which had been introduced a few months earlier and used their proprietary PCL printing language, the LaserWriter included the PostScript page description language which allowed for far more complex graphics, high-resolution bitmap graphics, outline fonts, and generally much better-looking output.

      The use of PostScript comes at a cost. Unlike PCL and other early printer control languages, PostScript is a complete programming language and requires a complete computer to run it. In the case of the LaserWriter this was a Motorola 68000 CPU running at 12MHz, making it the fastest machine in Apple's lineup, and the most expensive at $6,995 when it was introduced in late 1985."

      --
      I hope that after I die the one word people use to describe me is "resurrected."
    9. Re:Sounds reasonable. by Casualposter · · Score: 4, Insightful

      I've owned a lot of systems over the years. The apples have always lasted longer and given me less trouble than the X86 hardware. I bought apple and it was painfully expensive, but some of it still works just fine twelve years later. I spend hundreds or even thousands less on X86 boxes to do basic computing and a year later (or less) and I'm replacing the mother board, the ram, the hard drive, or some other component. The X86 stuff is cheap and in many cases, cheap crap. For things that I don't want to fix, I spend extra money. You can do this with x86 hardware, but I've found that the good stuff is about the same price as apple. I recommend Apple, or higher end X86 for those people who don't want to tweek or fix, but just want the box to work for years.

      --
      Creative Spelling Copyright (2002). May use without Persimmons
    10. Re:Sounds reasonable. by MightyMartian · · Score: 4, Insightful

      Well there's good x86 hardware and there's bad x86 hardware. The advantage of the PC/x86 platform has been choice. Apple may have gained stability by controlling hardware, but it made it a far less desirable platform as far as upgrade paths went. That's changed to some degree now, but it's way too late to make it more than a niche player.

      --
      The world's burning. Moped Jesus spotted on I50. Details at 11.
  3. Apple Pippin by thedogcow · · Score: 5, Interesting

    What about the Apple Pippin? Few people know about Apples ill-fated console release.

    --
    Yes! I listen to NYC Speedcore and do math at 3AM. I suggest you try it too.
    1. Re:Apple Pippin by FidelCatsro · · Score: 4, Interesting

      a few pippin links
      http://www.businessweek.com/1996/14/b346998.htm
      the business week artical from 96
      http://en.wikipedia.org/wiki/Apple_Pippin
      The wikipedia entry

      http://www.macgeek.org/museum/pippin/
      and the macgeek pippin / bandi museem

      I belive it was released by bandi it just got drowned by the price and the fact it was a bit ahead of its time (look at consoles now , offering simmilar multi media features)

      --
      The only things certain in war are Propaganda and Death. You can never be sure which is which though
  4. flops under the belt by ziggamon2.0 · · Score: 5, Funny

    major flops under its belt

    It's ok Steve... it happens to every guy! Maybe you were just nervous!

    Look at you now - with your impressive... eh... Mac Mini...

    1. Re:flops under the belt by Muhammar · · Score: 4, Funny

      I think he's doing fine - he can say: "We started with just 2 major flops and we are in the teraflop range now"

      --
      I doubt that we will ever figure out - and I suspect that even if we did figure out we couldn't do much about it
  5. And the 3rd flop was ... by Anonymous Coward · · Score: 4, Interesting

    I don't know if there are some Mac addicts here who can remember it, but the "AV" machines back then (660 AV and 840AV iirc) with their AT&T 3210 DSP, GeoPort, etc... were nicknamed Mac III

    And of course were an horrible flop :)

    It's funny because back then, the nickname "Mac III" made a lot of people associate it with Apple III, and there was, in the Mac hackers community, a bad feeling about it ...

    Apple: Never again use "III" in a product name :)

    Ben.

    1. Re:And the 3rd flop was ... by CrazyTalk · · Score: 4, Interesting

      I had (well have, its still in a box in my basement) a Centris 660AV - at the time I thought it was a phenomenal macine, with a separate processor to handle things like speech recognition and a CD-ROM drive built in (you had to use a special caddy for each CD, never mind slot loading!) Like the Lisa, it was ahead of its time.

  6. old news by __aahlyu4518 · · Score: 5, Funny

    "... Apple began the eighties with..."

    If this isn't old news.. I don't know what IS.

  7. Re:Hot Product by Anonymous Coward · · Score: 4, Informative

    Why on earth would he object to putting a fan in it? Did he think it'd make too much noise?

    Absolutely. In this day of multi-ghz processors and video cards requiring their own cooling, people forget what it's like to have a dead silent computer. Remember back then that many/most computers didn't even have hard disks, so unless you were accessing the floppy, there was no noise at all. Notice that he made the same edict when it came to the original Mac's.

    What a concept! Usually when you drop things, they break. But when you drop an Apple, well, it just works (TM).

    Actually this was a common problem with all computers of that era. Wasn't uncommon at all to have chips work their way loose, esp new computers. I'd get new units and the first thing I'd do is re-seat all the socketed chips, esp the memory dips as trouble shooting your computer locking up or randomly rebooting (ahhh, some things never change do they?) because one of your 36 64k dips was loose was not fun.

  8. Larry Tesler was never CEO. by allanc · · Score: 5, Informative

    FTFA:
    >where he led a dozen engineers (including future Apple CEO Larry Tesler)

    Larry Tesler was never CEO of Apple. He was Chief Scientist and VP.

    Kinda makes me wonder about the veracity of the rest of the piece...

  9. Apple is a 2.0 or 3.0 company most of the time... by Anonymous Coward · · Score: 5, Interesting

    Disclaimer: I'm an Apple fan, owner, and former employee (certainly not a high-level one, though).

    That said, Apple screws up a lot, particularly in first versions of a new product. As the article says, the Lisa was a flop, but it led to the original Mac, which led to the real hit, the Mac II.

    The Mac Portable was a terrible product--but it led to the Powerbook, which defined the laptop computer. The Cube was overpriced and didn't have a market, but it led to the Mini, which is kicking ass.

    The iPod was a hit from the jump, but the Newton was dead from its announcement date (we knew it was in trouble when they started handing them out as employee awards).

  10. loooooooooose by Zorilla · · Score: 4, Funny

    From article:
    By April 1984, Apple had managed to sell only 65,000 units, loosing money on the model.
    Geez, Slashdot's power to make people misspell words is so powerful that it's leaking into linked articles!

    --

    It would be cool if it didn't suck.
  11. Re:Classic tech support advise! by jellomizer · · Score: 4, Interesting

    You just cant beat 1980s technical support. A friend of mine use to work for Cray back in the 80s. When the systems timing wasn't just quite right a technician will go to the system and cut the wire a little shorter so the electrons will get there a little quicker. Technology back then if you ever compare the electronics were a lot bigger and more durable. large solder blobs to keep the chip in place with the board. An extra wire soldered on to fix a bug in the design. just filled with ICs. It is great stuff. With this type of stuff you can actually figure out how it works. Figuring that you has the specs of every IC.

    --
    If something is so important that you feel the need to post it on the internet... It probably isn't that important.
  12. Lovverly Lisa by Cally · · Score: 4, Interesting

    The Lisa wasn't a commercial success but it certainly was a technological success, paving the way for the Mac. (If you haven't seen a picture of one, google around... they looked a bit like an original Mac (aka 'Mac Classic') rotated through 90 degrees. It had a revolutionary WIMP interface. I remember as an awestruck almost-teenager reading a breathless review in the UK's then only PC mag, "Personal Computer World" which said "the only bad thing we could find to say about it is that some of the icons look a little whimsical. How long could you look at a whimsical icon before it becomes irritating?" It was also over eight grand sterling, four times the price of the ugly, clunky CGA IBM PCs that were the competition...

    --
    "None are more hopelessly enslaved than those who falsely believe they are free." -- Goethe
  13. Re:Apple IIGS? by MouseR · · Score: 4, Interesting

    Oh no that wasn't.

    That machine was the last of the Apple //s and did very well. It introduced a number of additions that eventually made their way into the Mac world, such as ADB input bus. It had 16-bit graphics when Macs were still black and white, 16-chanel sound chip (the Mac had a 4-way back then I believe).

    That machine would have made Apple big, had they had not spent all their marketing efforts onto the Mac (whose hardware was inferior in many areas to the GS, but whose OS was superior).

  14. Not too well researched, like full of errors: by Ancient_Hacker · · Score: 4, Informative
    Some errors in the article:
    • It was the "Sophisticated" Operating System".
    • The clock chip in the Apple III was unreliable, but that wasnt Apple's fault, it was an intrinsic problem with the IC.
    • It's doubtful that the Apple III got hot enough to unseat the chips.
    • It would be nearly impossible to add a fan to the Apple III without a major hack job on the case, power supply, and the large rear heatsink. It's not something that could be just tacked on.
    • Jobs did insist the Mac would have no fan.
    • Bill Atkinson did not work at PARC.
  15. Visicalc? by BreadMan · · Score: 4, Insightful

    Dan Bricklin's spreadsheet ran on the Apple first and was the sole reason folks went out and bought an Apple. For a period (think early 80's), Apple owned the desktop computer market, with many more business-oriented applications than creative/educational titles.

    Only after they got crushed by IBM machines did they focus on thier current market. I don't think IBM did them in as much as the IBM clone market, which reduced the cost of the hardware to far below Apple's. With a lower price, more people purchased IBM-compatible machines and the demand for software followed.

  16. Actual Sales Figures by regen · · Score: 5, Funny
    By April 1984, Apple had managed to sell only 65,000 units, loosing money on the model.

    It turns out according to the Apple sales database they sold exactly 65,535. :)

  17. Except that you are wrong by jscotta44 · · Score: 5, Informative

    If the X86 hardware is faster, then why doesn't it outperform the Xserve clusters using Mac OS X and standard Apple hardware? Don't mistake bad benchmarking for good data. Don't believe me, go to the Super Computer web site (http://www.top500.org/lists/plists.php?Y=2004&M=1 1) where 5 of the top nine are PowerPC hardware. Number 7 on the list is built by using stock Xserves ordered directly from the on-line Apple Store and running Macintosh OS X. And, there are even faster Apple clusters in the wild that didn't even bother to try to compete for a ranking. These are not marketing ploys. These are very expensive machines that are optimized to go as fast as they can to get the job done. No political bias...just go fast. The only X86 cluster in the list above a ranking of 9 has nearly twice the number of processors as the Virginia Tech cluster. Maybe you should spend a little less time pounding out Visual Basic programs and do some actual research before making statements like that.