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Amazon.com Nears 10-Year Anniversary

mopslik writes "Amazon.com is nearing its 10-year anniversary. "Soon after Amazon.com Inc. debuted 10 years ago, Jeff Bezos and his handful of employees spent late summer nights packing books in a tiny warehouse, scrambling to ship a growing gush of orders. Today, the man who has grown accustomed to being hailed the king of Internet commerce runs a global powerhouse that did nearly $7 billion in sales last year, dealing in everything from banjo cases to wild boar baby back ribs." Although Bezos has drawn some ire from his collection of patents, there's no arguing that his company is one of the most successful online sites today."

47 of 181 comments (clear)

  1. Does Amazon have a birthday wishlist? by callipygian-showsyst · · Score: 4, Funny

    I want to buy it a present!

    1. Re:Does Amazon have a birthday wishlist? by drdink · · Score: 2, Insightful

      Yes. You can see it here.

      --
      Beware, Nugget is watching... See?
  2. Patent absurdity by Threni · · Score: 4, Funny

    And make the most of it - for legal reasons, this'll be the last 10-year anniversary party you'll be able to have without obtaining prior written consent from Mr Bozo!

  3. Will be interesting to see outcome of his patents by team99parody · · Score: 4, Interesting
    It's interesting to see how Amazon's playing the patent game. In some ways it looks like they recgonise it's an absurd game and are taking out all these borderline patents that wouldd be a great case study as to why patent reform is needed.

    If he does take that approch, he could be seen as a great hero to your average /. guy, with quite a bit of positive PR. Wonder if this segment of the market matters enough for him to do this.

  4. yawn.. by ShaniaTwain · · Score: 4, Funny

    ..dealing in everything from banjo cases to wild boar baby back ribs.

    Wake me up when I can buy banjo cases made out of wild boar baby back ribs.

    1. Re:yawn.. by lbmouse · · Score: 2, Funny

      "Wild Boar Baby Back Rib Banjo Cases"

      Great name for a rock band.

  5. One fine day... by AtlanticGiraffe · · Score: 3, Funny

    ...my birthday will be a slashdot story :D

  6. Commoditization by DanielMarkham · · Score: 5, Insightful
    FTA --
    "I think Amazon's biggest challenge is itself. They've really raised the bar for the entire industry," said Kurt Peters, editor of Internet Retailer, a monthly magazine covers the business.
    Amazon is generally considered to be one of the pioneers in the field. If I remember my business theory correctly, there is a certain amount of time between when a new market opens up and when it becomes a commodity. Right now, the technical hurdles are still high enough to keep Mom and Pop out of the Amazon business (to a certain degree). But Amazon has obviously set the bar and defined the standard, even coming up with this distributed marketing deal where you can reommend books and get paid for it.
    At some point, however, you've covered all the bases. Amazon is already selling everything imaginable on that site, and they're exploring a lot of the horizontal and vertical market tie-ins. To me, this means that the industry is ripe to move towards commoditization: farming out all the stuff that Amazon does and connecting the creator of the material directly to the consumer. My two cents only.

    Learn Management, Kid!
  7. Look out, would-be celebrants by Junior+J.+Junior+III · · Score: 5, Funny

    I hear that Bezos has applied for a patent on the 10-year anniversary.

    --
    You see? You see? Your stupid minds! Stupid! Stupid!
  8. Buy it a present.... by htrp · · Score: 3, Funny

    Give Amazon every patent you ever owned....

    or if you never actually owned a patent, send Jeff a list of obvious ideas that he should patent.

  9. Nice Flamebait by Anonymous Coward · · Score: 5, Insightful

    Seriusly, what does Amazon's patents have anything to do with their 10 year anniversary? Can't you have left that out of the story? What was the relevance here?

    You may not like Amazon's patents, but it's pretty irrelevant to the subject at hand. To me, this was a cheapshot for the sake of pumping up RMS' and his hordes agenda.

    I like how slashdot can't leave even this one story alone without trying to start a flamewar. The editors are the biggest trolls here.

    1. Re:Nice Flamebait by Anonymous Coward · · Score: 2, Funny

      Try switching to Sanka.

    2. Re:Nice Flamebait by mopslik · · Score: 2, Insightful

      what does Amazon's patents have anything to do with their 10 year anniversary?

      Nothing at all. It has to do with the "Although Bezos has drawn some ire from his collection of patents, there's no arguing that his company is one of the most successful online sites today" part. If anything, it goes to show that even with a group of relatively vocal opponents, Amazon has had no trouble becoming the giant that it is right now. Also, patent discussions are commonplace on Slashdot, which has an apporiate audience for such matters. You may not like talking about copyright and patents, but others do.

      Can't you have left that out of the story?

      Yes. Boy, that was an easy one.

    3. Re:Nice Flamebait by mopslik · · Score: 2, Insightful

      If you must know, I'm +2 whereas you're still default at 1.

      How impressive. I wish I could achieve that same badge of honour. Oh wait, I have it -- I just uncheck that "karma bonus" button at the bottom. Something about not having to boost my karma, I guess. But for your sake, here's a demonstration. Can I be part of your club now?

      If you believe this moderation mumbo-jumbo actually works ... then my posts are consistently more insightful than yours.

      Clearly. Because anyone who is, say, unfairly moderated by stating political/dissenting views must automatically be less "insightful" by people who get modded up by group-think. But you now know I'm a +2 anyway, so where does that leave you?

      (you have to, otherwise your AC argument is moot)

      My argument was that you didn't want to leave yourself vulnerable to down-modding by posting under your real ID. By posting AC, you can criticize all you like without being penalized. It does not conflict with any pre-existing views of the usefulness of the moderation system, but provides a means for regular users to troll away under the stelthful protection of anonymity.

      a simple tactic to "win" an argument is to resort to ad hominem and then resort to labelling a "troll." I'm not the least bit surprised you did both.

      You mean like trying to win an argument by claiming "when you cry troll, you lose by default"? Gotcha.

      In any case, if you took the "bubble" comment personally, so be it. I state my mind, under my real ID, as it comes. If you want to view it as a personal attack, suit yourself. As an AC, you have no comment history, no association to stories or users. I can't identify you with any meaningful personality. Certainly nothing to lose sleep over.

      If you have a need for such a device as a "one-click" order processing system ... then simply create it.

      I would, but Amazon holds a patent which allows them to sue anyone who creates a similar system. Didn't we discuss this already? I'm sure we did. I believe it was the point of this entire discussion.

      the mechanism between your ears (supposing you have said mechanism)

      What was that you said about ad hominem again? Does this mean you've won the argument or something?

      I do not live in fear of the government granting patents no matter how silly or trivial they seem.

      Of course. Because you suffer from "it will never happen to me" syndrome. It's common these days. But when something does inconvenience you in some way, you'll probably be at the head of the line shouting "unfair!"

  10. Oh come on by DrMrLordX · · Score: 4, Funny

    Is this really news? Approaching a 10th anniversary, hmm? Are you going to run the same story when we actually reach their 10th anniversary? This is nothing more than a dupe in the making.

    I suppose you could run a story about the aftermath of Amazon.com's 10th anniversary once it's all over, too. Fine journalism, that.

  11. Amazon and patents by daniil · · Score: 4, Interesting

    Actually, the one-click patent cited in the GNU link was really not so obvious after all. Even Tim O'Reilly, the man that offered $10,000 rewards for finding prior art to this, has later admitted this.

    --
    Man is a slave because freedom is difficult, whereas slavery is easy.
  12. That's the problem with the patent game by grahamsz · · Score: 5, Insightful

    If your competitors play it then your hand is forced and no large corporation can afford to NOT patent random crap.

    For the most part these patents only exist to create some sort of nuclear stalemate - where your competitors are too afraid to sue you since it's certain that they violate some of your patents.

    1. Re:That's the problem with the patent game by TheBrownShow · · Score: 2, Interesting

      For the most part these patents only exist to create some sort of nuclear stalemate - where your competitors are too afraid to sue you since it's certain that they violate some of your patents.

      That's exactly what happens, although usually with a bit more negotiating than the Cold War.

      When I worked at [large builds-everything company], I heard stories of the yearly "Lawyer's Meeting", where we would meet with [other builds-everything company] and the lawyers would actually sit down and negotiate "lawsuit trades" -- we wouldn't sue them over Patent X if they wouldn't sue us over Patent Y.

      That might have just been one of those stories they told the summer interns, but it doesn't sound too far-fetched, if you ask me.

    2. Re:That's the problem with the patent game by FreeUser · · Score: 4, Insightful

      For the most part these patents only exist to create some sort of nuclear stalemate - where your competitors are too afraid to sue you since it's certain that they violate some of your patents.

      You're joking, right? Surely you aren't really that naive.

      Amazon has already sued Barnes and Noble for "violating" (read: independently developing) one-click purchasing capabilities on their competing website. In other words, Barns and Noble were competing, in age old fashion, by trying to make their on-line store at least as convinient and easy to use as their competitors' (Amazon, in this case).

      Amazon is doing anything but collecting a portfolio of defensive patents...they are actively stockpiling offensive weapons to use against any competitor, anywhere, for any reason they like. Usually that reason is because said competitor is simply too successful for Bezos' taste.

      Add to that his sleazy misrepresentation of PriorArt as an anti-patent cooperative (when in fact he was using it as his own private research group for strengthening his own patents), and you have one asocial prick. He may be a rich and successful asocial prick, and he may have built a company that, despite its despicable patent record, does have redeaming qualities (I buy on Amazon occasionally, and as a book shop it is quite good. However, as an "inventor" it leaves a lot to be desired), but his actions define him, nevertheless, as an asocial prick.

      --
      The Future of Human Evolution: Autonomy
  13. Secret of Success? by webword · · Score: 4, Insightful

    I'd sum it up in one word: usability. Sure, there are other reasons, but the Amazon User Experience (UX) is outstanding. Few other sites compare in terms of ease-of-use.

    (I'd say the same thing about Google too.)

    1. Re:Secret of Success? by Anonymous+Monkey · · Score: 5, Insightful

      Yes, but it can be a pain if you want to suprise your wife with a gift, and it pops up on recently viewd items next time she checks amazon. From now on all anniversary gifts will come from brick-and-mortar stores and be purchased with cash

      --
      We are the Borg...
    2. Re:Secret of Success? by Deinhard · · Score: 3, Informative

      I'll second that. I was thinking about my history with ecommerce a few days ago and looked up my old Amazon orders. My first order was Spear of Mars a short story compilation. That was on April 4, 1997. Since it was out of print, it wasn't shipped until Sept. 6, 1998. Amazon's system kept looking until it found a copy.

      I've always been impressed with Amazon's experience. In fact, I'm considering an experiment this year to see if I can purchase all of my Christmas gifts just from Amazon.

      --
      Successfully condensing fact from the vapor of nuance since 1998.
    3. Re:Secret of Success? by Dolly_Llama · · Score: 4, Funny

      You just need to be more imaginative. You browse for diamonds, making sure that an expensive diamond is left in the search history, then you go out and buy a cubic zirconia!

      --

      Somewhere, something incredible is waiting to be known. -- Carl Sagan

  14. What a cinderella story by tankd0g · · Score: 2, Interesting

    If cinderella had an unlimited advertising budget and blind faith investors to enable her to coast on zero profit for half a decade.

  15. Amazon.com's success. by OrangeStar · · Score: 5, Insightful

    It's no secret why Amazon.com has succeded when many other online stores have fallen. They have fairly good prices, good service, and deals(like the current $25+ free shipping). It is just as easy as going to a real store, with no downsides.

    They have a steady dependable business model of selling almost everything.

    Amazon.com just works.

    Note: I'm just a happy customer.

    --
    This .sig was pirated on BitTorrent, costing the MPAA millions of dollars.
  16. Amazon versus Yahoo board posters by FunWithHeadlines · · Score: 5, Interesting
    In the late 90s, I was one of those investing in Amazon stock. I used to read the Yahoo investment message board for Amazon, and I remember all those posters who were absolutely sure Amazon was going down. They used to post detailed diatribes about profit and loss estimates, and how Amazon was fooling everyone with their accounting, and that their end was going to be soon and hard.

    Yeah, yeah, I know, you get those types on every Yahoo stock board, and some of them are just shorts trying to scare people away. But the meme on the Amazon board was that they were losing money on every sale...but making it up in volume! Hardy har har. These people were absolutely convinced that Amazon would never succeed at their profit margins. And indded, Amazon was losing money every quarter.

    But Jeff Bezos kept saying that the important thing was growth and market share and mind share, and that to go to profitability too soon would be a mistake. The Yahooligans roundly laughed at Bezos for saying stuff like that. But in the end, Bezos pulled it off. Amazon survived the dot-bomb, and is a solid company. But I'll bet anything if I went to the Yahoo board today (I'm no longer an investor in them, so I don't check), they will still be saying that Amazon's end is nigh.

    Shows you the value of ignorning conventional wisdom if you have a new idea and a strong vision of how to implemenent the idea in the long term.

    1. Re:Amazon versus Yahoo board posters by MsWillow · · Score: 4, Interesting

      Jeff has always been one darned smart cookie. Back when I worked with him at Fitel, he told me of how he once wrote a program to convert / translate the tape counter on several different VCRs, so that the American ex-pat community could figure out where on the tape their favorite tv show was located. Clever, and non-obvious.

      I knew darned well he'd make money. He used to talk US Tax law at lunch, and how the IRS gives a company X years before they must show a profit. He used that time to build up his company, to be strong enough to compete.

      He's good, and a decent dude, too, tho Ellie may not agree - Ellie usually lost at the lunch tab games played with Jeff and I :) Heck, Jeff even came to my wedding in 1988 - a Wiccan handfasting, back before Wicca really took off.

      Good guy, Jeff. Hopefully, he learned from Graciella how to attract the best and brightest employees, and how NOT to treat them. Fitel was a bear of a place to work. I could not have survived without Jeff and his then-gf Annette St. Onge.

      --

      Lemon curry?
  17. Who can take that over by grahamsz · · Score: 5, Insightful

    Connecting the buyer and seller is all about trust.

    Lots of people (myself included) would rather buy from amazon marketplace rather than eBay. Amazon probably take a bigger cut, but they provide decent customer service and bail you out when things go wrong.

    Amazon have brand recognition and consumer confidence and it'll be a struggle for anyone else (particularly a non-profit organization) to garner that kind of support.

  18. 10 years by niXcamiC · · Score: 4, Funny

    This week amazon inc. filed a patent for keeping a dotcom open for 10 years. "We were the first to do this so I think its rightly ours" said amazon president Jeff Bezos.

    --
    Chances are any disscution on Slashdot will degrade into a flamewar about ID/Christianity within 14 posts.
  19. It's no secret... by Roadkills-R-Us · · Score: 2, Insightful

    Absolutely.

    My wife really loathes having to use a computer. She will seldom use one if she doesn't have to. She'd rather do things by hand 99% of the time.

    But she quite happily logs on and goes to Amazon to buy books. So they must be doing a lot of things right.

  20. Spammers. by sadtrev · · Score: 5, Interesting

    One of my staff bought a book from them a year ago from a work account. Since then they've been sending me unsolicited offers for things I have no intention of buying.

    Their e-mail contains no return or unsubscribe link. I believe that here in the UK that is illegal. I have struggled even to find a phone number or postal address on their website to send a cease-and-desist letter.

    Yes, they're big and successful but their behaviour bears all the hallmarks of spammers.

  21. Amazon.com is the Walmart of online retail by Ruzty · · Score: 2, Insightful

    They are driving smaller online retailers out of business, they encourage purchasing of cheap foreign imports and they have a negative cash flow into the economy in the form of low wages and outsourced jobs.

    I boycott shopping at Amazon.com in the same manner that I do for brick and mortar shopping at Walmart. Give the small guys your business and help maintain a strong U.S. economy.

    --
    The Master (Angelo Rossitto) in Mad Max Beyond Thunderdome, "Not shit, energy!"
    1. Re:Amazon.com is the Walmart of online retail by maw · · Score: 4, Insightful

      So you're saying that overpaying for things is good for the economy?

      --
      You're a suburbanite.
    2. Re:Amazon.com is the Walmart of online retail by joelsanda · · Score: 2, Insightful

      I boycott shopping at Amazon.com in the same manner that I do for brick and mortar shopping at Walmart. Give the small guys your business and help maintain a strong U.S. economy.

      At what point does one stop shopping at the "small guys" because they've become a "big guy"? Where does small end and big begin?

      The problem with this sentiment is twofold:

      1. You penalize successful business. Become too succesful and I won't shop at your store anymore! (You probably don't do that with airlines - get too safe and I won't fly with you anymore!).
      2. There's no way to know when someone goes from small to big. So the whole question is subjective. And any attempt at boycotting Walmart is obviously not working - the company is getting larger, not smaller.
      --
      The Luddites were ahead of their time.
    3. Re:Amazon.com is the Walmart of online retail by maw · · Score: 2
      Ah yeah, those phone support and programmers in India, man, the environmental damage they do! Like, I swear, just the other day, uhm, hmm. Never mind that.

      In fact, the people doing outsourced and offshored work are paid quite well by their local standards.

      So, as usual, this boils down to you thinking that you're somehow better than those nasty swarthy people in other countries.

      There are good arguments against outsourcing and offshoring. Not many, but a few. You haven't touched on any of them.

      --
      You're a suburbanite.
  22. EBay by FunWithHeadlines · · Score: 2, Funny
    "Wake me up when I can buy banjo cases made out of wild boar baby back ribs."

    No, for that you need EBay.

  23. barnesandnoble.com by pickapeppa · · Score: 3, Funny

    will have to blow out the candles TWICE when it's their tenth anniversary

  24. Oh no! by QuickFox · · Score: 2, Funny

    Damn! Now they'll patent anniversary discounts presented on websites.

    --
    Terrorists can't threaten a country's freedom and democracy. Only lawmakers and voters can do that.
  25. A contrarian view by musicmaster · · Score: 2, Insightful

    When I compair the Amazon site with B&N for books Amazon has a bit more choice and gives more insight in second and and third party prices. But in most cases the B&N page is more informative about the book itself.

    As an affiliate I find it rather sloppy that Amazon doesn't have a better integration for its national sites. You have to apply for each site seperately and you get your money seperately. And where Google adwords is advanced with bank transfers Amazon still pays with old fashioned checks. Affiliates are asked to get their product data from an XML database that quite often gives different results on availablity as the Amazon search engine.

    All in all my impression is that execution is rather sloppy. It will not be easy but there definitely is room for competitors to improve on what Amazon offers.

  26. How successful? by syphax · · Score: 5, Informative

    A quick glance shows that Amazon may actually achieve a level of zero net tangible assets (they've been in the red for years) this year. Similarly, another glance shows that 2004 was the first year Amazon actually made a real profit (2003 was about breakeven).

    I am impressed, though, that Amazon actually hung in there through years and years of losses and now actually has a profitable, reasonably sustainable business.

    --
    Simple Unexpected Concrete Credible Emotional Stories
  27. I, too, prefer the book information from B&N.. by HWheel · · Score: 2, Informative

    ...although I enjoy reading the "user comments" on Amazon.

    Many times, however, I find Amazon an easier process to purchase books except when a book is out of print or from a private seller, I can order it more easily from B&N when I order a couple of other books.

    I think the B&N search for a title or author usually does a better job than Amazon - less junk. I'm not enamored with the "search inside" or "related" garbage. I usually pretty much know what I want.

    Oh - and in NYC - I can get free overnight delivery from B&N.

  28. 5 easy steps by drewness · · Score: 3, Informative

    1. Go to amazon.co.uk
    2. Click on the "Your account" button
    3. Follow the link called "Update your communication preferences"
    4. Sign in
    5. Change your preferences. They're all pretty straight forward. There's even one called "Don't send me any messages that aren't related to my orders, bids or services that I sign up for directly."

  29. Amazon's 10th anniversary by nimblebooks · · Score: 3, Interesting

    I had a job interview over the phone with Jeff Bezos shortly after they launched (must have been Dec. 1995 or so). I got off the phone and my wife said, "He's a lot smarter than you, isn't he?" ;-) I wanted to take the job, but couldn't afford the 20% pay cut to $33K...

  30. Invasion of privacy? I think not. by U.Va.+Gamer · · Score: 2, Interesting
    "Some folks might consider Amazon's shopper-tracking software an invasion of privacy, but they forget that users opt-in to the Amazon system; they log in with their personal account when they purchase and send to another personal account, an address which is tied to another, gift-receiving user's account. In accord with Amazon's A9 personalized search history, which tracks users' retail browsing, Amazon has synthesized data tracking window shopping and purchase behaviors. Now, users are encouraged to log into Amazon with their personal user account, not just for shopping, but for browsing.

    "In reality, however, users no longer have to log into their personal user accounts --their account is always-on, tied to their Internet Protocol address. It has come to the point where users have to exert effort to sign-out. This is a fundamental paradigmatic shift in retail, and it has begun to manifest itself in the non-retail sector. For example, Google's Gmail allows users to go 2 weeks without confirming their personal user account password. In short, nowadays, users are never not logged into their personal user accounts."

    *This is taken from a term paper I wrote in the spring semester. I'll post the full text of "Personal User Accounts are the Future of the Internet" to my website later this week.

  31. "10th", not "10-year" by beanyk · · Score: 2, Informative

    I know I'm just pissing in the wind about this, but "10-year anniversary" is as bad as "PIN number" and "ATM machine". The correct term is "10th anniversary".

    I blame people who want to celebrate three-month relationships with an "anniversary", in defiance of the fact that three months isn't really that long, and probably doesn't merit a Hallmark card.

    Rant over.

  32. Nope,that's how patents are used by big pharma too by Dioscorea · · Score: 3, Interesting

    For the most part these patents only exist to create some sort of nuclear stalemate - where your competitors are too afraid to sue you since it's certain that they violate some of your patents.

    You're joking, right? Surely you aren't really that naive.... Amazon is doing anything but collecting a portfolio of defensive patents...they are actively stockpiling offensive weapons to use against any competitor, anywhere, for any reason they like.

    That may be the case, but the parent post was right that this is common practise. This is exactly how patents are used e.g. by big pharmaceutical companies, who stockpile patents on various processes as a sort of Mutual Assured Destruction policy against each other.

    I personally agree with you that MAD is nuts, and counter to the public interest. I also hate patents on "streaming media", etc. However, Amazon's behaviour shouldn't be seen out of context. The point is that many other technology companies are doing this too, and perhaps (as the FSF has decided) a more accurate barometer of their intentions is the way in which they use these patents.

    (FSF, at least, seems to think the Barnes and Noble lawsuit ended without too much collateral damage; see link in article summary.)

  33. When's /.'s 10th ? by DJRikki · · Score: 2

    Here's some flashback to late 97 for ya'll. http://web.archive.org/web/19971221012817/http://s lashdot.org/ Rikki