Slashdot Mirror
Why the Rokr Phone Is An Important Failure
An anonymous reader writes "The Guardian has some interesting commentary on the new iPod cellphone." From the article: "The music-player module works like an iPod - though it lacks the clickwheel that makes its big brothers function so slickly. But overall, the impression is distinctly underwhelming. The word on the streets is that far from being the revolutionary device that will bring about media 'convergence', the Rokr is, well, just the sum of its parts. And that, it seems to me, is the most interesting thing about it."
The problem with that is that the Mighty Mouse hasn't really been all that welcomed, in part due to certian features of its surface sensitivity. Also, remember that the Rokr isn't an Apple PRODUCT, per se, it just happens to have iTunes connectivity. It's a Motorola product, and while Apple and Motorola have a long history of working together, Apple isn't going to let Motorola control their phone designs.
Going back to school for entry-level jobs?
and ignore all of that, make some minor modifications to the industrial design hellhole that are the mobile phones of today, and still try to tell people it's an ipod.
that, to me, is what's wrong with the Rokr.
Not to mention that having an MP3 player and a cell phone sharing the same battery is a stupid idea.
This is one of those 'high concept' ideas that may have looked good on paper but will not connect with consumers.
But that's not the way it works: instead, you have to connect the phone to your computer (using a slow USB connection) and get songs from your iTunes music library - just as you do with a conventional iPod.
Strange, I seem to get about 3KB/sec most of the time off Cingular's network here in Maryland. I really don't see the benefit in downloading 4MB files off Cingular's network, especially if you don't have the unlimited data plan. What's USB 1.0 rated at? Over 1 MB/sec? That seems to be about 300x as fast as downloading off the phone network.
Granted, it's not as portable for downloading files, but is it really worth waiting half an hour for downloading a song where there isn't EDGE or EVDO? (I haven't yet found a place where I get "EDGE" speeds in the Baltimore area).
1) Apple comes out with a phone.
2) It plays music and is a phone.
3) Millions of fashionable heat-seekers buy it.
4) Apple gets to sell songs and ring-tones, which is, inexplicably, something like a 347 billion dollar a year business worldwide (go figure).
5) Apple makes a lot of money.
No folly is more costly than the folly of intolerant idealism. - Winston Churchill
Of course the iTunes mobile phone is limited. Steve Jobs knows what he's doing, and wants to dip his foot into the water of mobile phone music players without cannibalizing the iPod sales. He was less than enthusiastic about the phone - calling it "pretty cool", rather than his usual over-the-top evangelizing, and he looked a bit uncomfortable when using it. He made it pretty clear that this is a Motorola phone with some Apple software, and not an Apple product. The artificial 100-song limit adds to the feeling that this is a plan to get a limited presence in the mobile market, without Apple committing themselves wholeheartedly.
The iPod nano was the real star of the show. If I was from Motorola, I'd be a little annoyed that Apple upstaged the ROKR with the nano. The message seemed to be: "If you want to have music on your phone, here's a decent option, but why would you, when there is a tiny device like the iPod nano that will fit in your pocket with a normal phone, and is better in every way".
Sure this is an important phone cause of iTunes, but I already have a phone that does everything this does and more in a smaller form factor and have had it for a year. (The Audiovox SMT5600) Sure you might groan that it runs windows mobile, but it actually runs really really well. I stuck a 512M miniSD card and walk around with 200 songs on it in full mp3 stereo. So the capabilities of the phone are really just old news cept for iTunes.
big business has ruined what could have otherwised been a great product. And why is that? DRM, restrictions, and feature lockout.
Can't use the songs as ring tones? Just to appease the cell phone companies? Do cellphone companies really think they can continue to make money on a gimmick forever? Where's the creativity?
How could apple fix this? The same way they do with all there products. Control the entire thing. I don't think partnering really works for Apple. They should have developed the phone themselves from scratch, maybe with a minor partner, not someone like Motorola. Furthermore, what if they could offer their own cellphone service and make something like downloadable songs over the wireless network feasible? I guess the problem with that is that Apple does not own such a network. I think Apple should give the iPhone another chance, and do it right.
Quite the contrare. Many faliures, although failures, pave the way for other things. The Apple Lisa was a failure due to price, but look at computers today.... all based on those concepts such as GUI's, icons, windows, etc. It is really hard to say if a product is a *failure* because it might lead to bigger and better things. In the middle ages, there was a process that used material and lighting to etch a pattern onto the material. such a process was said to create the Shroud of Turin by skeptics. Although it was not popular because it was a lengthy process, its general idea led to photography. this phone may lead to the next big craze.
The article may be right about the 100-song limitation being Apple's fault, but all the other design flaws of the Rokr are the fault of Motorola and/or cell carriers, not Apple.
main(c,r){for(r=32;r;) printf(++c>31?c=!r--,"\n":c<r?" ":~c&r?" `":" #");}
And why would Steve Jobs try? How much money does Apple make from a ROKR versus a Nano or even a Shuffle? I thinking it's either $0, or close to it. The whole thing is probably just an experiment to see what the wireless providers would let them get away with.
For steve to accept something like the ROKR makes me suspect he has a point to make, but I'm not sure just what it is yet.
"Buy iPods, not Phones".
Which will work for a while, but eventually (1-2 years) phones will have 4-8GB of flash, wireless transfer, and a 'good enough' UI. And then it is bye-bye for the lowend music player market. Just expect Apple to do as little as possible to help this along.
Whenever I hear the word 'Innovation', I reach for my pistol.
[sorry about the unfinished post]
Look at the nano, it's got such tiny flash chips which are huge storage-wise.
Storage size isn't the problem. There's no shortage of phones with a lot more than the 100 song capability of this one - including the Rockr. Note that Apple actually limits the capability to 100 songs, no matter how much memory you have.
Which to me basically says that Apple does not want a phone with music capability to succeed, and this device is deliberately underwhelming, and an attempt to deflect that trend for a while. It goes under the assumption that people will want to choose an Apple device, and faced with a bad phone, they will choose an Ipod instead.
I think that is a mistake. I use mhy phone as text reader and radio already, and I'd really hate going back to carry a separate device for that. I don't know what mp3 player will be my next one, but I do know it will be labeled as a telephone.
Trust the Computer. The Computer is your friend.
Isn't it a little premature to call Rokr a failure? I mean, sure, it wasn't the Apple-designed mana-from-heaven iPod phone many wanted, but other than that, what's so bad about it?
I ordered one yesterday at the Gold Coast Cingular store in Chicago (about two blocks from the Apple North Michigan Ave store) - one guy was already in there playing with the one demo model, and right after I walked in, two people walked "wanting to see the Rokr". From the looks of it, Cingular is special ordering all these, or at the least, can't keep them in stock in stores just yet.
Remember iPod mini's debut? Who would pay just $50 less for a mini iPod that had (at the time) 16GB less space? Or what about the iPod itself? $299 was just too much for a 5GB MP3 player. Yet both flew off the shelves, each at their own pace, but both were doubted at their beginning.
I wanted a new phone, with Bluetooth to use my Prius' hands-free system and the ability to use at least some of my iTMS songs on it. So I can't load my entire 6.5 GB music library, but my main playlist only has 80-90 songs, big deal. It doesn't look like an iPod, but quite frankly, I'm glad. Phones are primarily for making calls, and I like to use numbers to call people, not swing a clickwheel around to rotary dial - why should there have to be a clickwheel on the phone when I know of no one today that would prefer a rotary dial over touch-tone phone.
Let's wait at least until mid-week to decide if this was a failure - iTunes Japan surprised everyone in just a week, and most of the buzz has been about the nano all this week (which absolutely rocks, but is too expensive to just replace my iPod as my car's jukebox). If sales numbers are where I think they might be, this "failure" might surprise everyone just like the last two mispriced, misplaced Apple pieces.
1) Apple partners with Motorola to come out with a phone.
2) It plays music and is a phone.
3) Nobody buys it, because...
4) Apple sells the songs via your PC, not directly to the phone, and Motorola still sells you the ringtones separately.
5) Nobody makes any money.
It's like AOL/Time Warner all over again...
"I assumed blithely that there were no elves out there in the darkness"
The article mentions how the ROKR doesn't do what it should, because Apple, Motorola, and Cingular all have their own existing businesses that they don't want to see get bypassed by new technology.
I saw a picture of the ROKR on the web, and the menu looks exactly like the existing menus on my Motorola phone. I was expecting the famous Chicago font that you see on old classic Macs, and iPods nowadays. But its just the crap font used in Motorola phones. Also there's the input situation with no click wheel type of thing (or even an iPod Shuffle kind of interface)... the ROKR looks just like a standard issue cellphone, that has "iTunes" added as an extra application to the system, along with the calculator, mini browser, address book, and a java game.
The obvious thing to do would be for Apple to make the phone entirely themselves. I suppose it's possible since they ARE also a hardware company. Frankly, I'm surprised Apple allowed another company to have so much control in designing something that would be associated with the Apple brand. It doesn't end up having the Apple look or feel at all.
Apple could even launch their own cellphone service, instead of pairing with Cingular. They wouldn't even need to build their own network. Virgin Mobile is just re-branded Sprint service. So I suppose Apple could do something similar with an existing cellphone company... Offering an Apple phone to use on Apple's cellphone network.
Perhaps then Apple could truly innovate on this thing, instead of falling victim to the situation the article describes when multiple businesses try to cooperate.
The simple fact is this is not an apple product. It's a Motorola product that Motorola is paying Apple to put their name on. That would explain why it's ugly, poorly integrated, and crippled. My guess is Apple gets money for opening iTunes and for putting their name on it, but not much else.
I do security
I see the ROKR as proof that Apple has become much more adept at business strategy than it was back in the 1990s. People have been screaming for a hybrid phone/iPod for some time now, and Apple has given them what they want. They haven't placed a huge bet on it, and they're letting Motorola do the heavy lifting (which is a long time coming). I say smart move Apple.
Read the EFF's Fair Use FAQ
The article may be right about the 100-song limitation being Apple's fault, but all the other design flaws of the Rokr...
Makes me wonder why they didn't slap a nano on the back of a razr. I mean, 2 Gig nano($150) + Razr ($200) = $350. I understand that it's a little more involed, but shit...slap a calender with email and you got a nice little product. Even if you have to download via the interweb and FireWire them over.
The opposite of progress is congress
it's hilarious - the same networks that spout endless marketing babble about the features that are offered on their new phones, but these are the same networks that charge ridiculous bandwidth prices (often by the kb transfered) for using their networks.
there are endless studies with cel providers complaining that no one surfs the net on their phones, no one plays games on their phones - and this is exactly why.
who's going to bother surfing the net - unless it's an absolute emergency - when you are being billed by the kb?
this is why wap is such a collosal waste of time to develop for - when people are being milked money for every extra character that you have on your webpage, how are you supposed to provide ANY kind of 'rich media experience' for these customers?
we are just finishing off a celphone game for a large publisher that is just entering the mobile market - and it's a ridiculous market to try and enter into, both from a developer and a consumer perspective.
i'm not even going to get into the nightmare of developing games for celphones - you hear all these reports of millions of dollars being invested into mobile game development - and the platform is so fragmented and flat-out broken that it's a complete waste of time to get into.
it's the dot com bubble except a thousand times worse...except that when the bubble 'pops' it will only be good for consumers.
first the celphone providers forced you to ONLY use the ringtones that they provide you and threatened with lawsuits any company that dared to break that monopoly.
second the celphone providers try to force unwanted features onto consumers with new phones - which helps as far as 'market penetration' goes - but the overall impact has still be next to negligible simply because of all of the 'hidden costs' to the consumer - namely airtime.
the cost to download a 3 meg MP3 (or whatever format itunes spits songs out in) over the celphone networks would be easily 5-10 times what itunes itself charges for their songs.
so instead of a 99 cent song, you suddenly have 5+ dollars PER SONG in order to transfer the songs to your phone.
the better solution is providing integrated wifi into the ipod-type phones - then when the phone is near a wifi spot, it can just access the 'normal' internet much like a windowsCE PDA device (for example).
As hotspots continue to popup everywhere, this kind of solution would definitely be a huge boost to the consumer experience.
Gekido's Lair
Apple partnered with Motorola not because they think Motorola can design a better phone or a better interface, but actually to insulate themselves from a horrible failure, should that happen.
Apple will probably make its own cellphones eventually, but right now the conservative decision (and the correct decision) would be to go with someone who is already in the phone business, see how the product does, see what its flaws are, then improve with its own Shiny Apple iPodPhone.
I think I hear a return of the rotary-dial phone in the distance . . .
Convergence sounds so logical when you put it into a business plan. It sounds so great when you ask people if it's what they want. "Do you want one device that cooks your meals, washes the dishes AND entertains you while you eat?" Sure, they say. In the real world, though, convergence devices almost never work in the long run.
I used to believe the convergence myth just as much as the next guy, but a marketing guru by the name of Al Ries convinced me otherwise. If you'd like to see his take on why convergence isn't going to happen, go to this page and click on, "The Convergence Bubble."
http://www.ries.com/Articles/index.cfm?Page=adage
Buy a Treo 650, and it will do these two things very, very well. The extremely well-done contact integration and Palm software support is icing on the cake. Best damn thing I've bought all year, hands down.
I don't know what kind of crack I was on, but I suspect it was decaf.
The article is right in its premise that the ROKR is crippled because a real iPhone threatens existing core business. But not Apple's: they don't make that much money from iTunes (maybe 4% of revenue, probably much less). No, the threatened companies are, you guessed it, the phone companies and the record labels. Every Slashdotter can guess how the labels are threatened, by every possible business model that isn't limited to conning content producers into giving away most of the value in their products, and reselling it on easily-controllable plastic discs. But the phone companies are the real problem here, as the article points out when it describes how a $1 Coldplay download costs $25 as ringtones.
Those ringtones are the most profitable (percentage yield) product the telcos sell. They didn't even really have any right to get any real take from them, but they did get their hands on the first generation of deals, when people were used to having a single ringtone for their whole lives, and didn't think hard about spending $1-3 to get it. Even if they already owned the song from which the ringtone is sampled, they could see it as a convenience fee for the sampling/installation process that put the sample into their ringer. The companies that originally offered the service fought the copyright holders, the record labels, for the chance to offer that service on existing content. And telcos backed the upstarts, in return for getting to do the charging. Now they make most of that money.
Back in the Spring, when Motorola was getting hassled by developers to whom it had announced availability of this ROKR phone, one of their VPs blurted out at a conference that the telcos were blocking it. Verizon, he said, was addicted to getting $3 every time one of their customers got a music sample as a ringtone. Even though Verizon wouldn't be in the loop on a song downloaded from iTMS to one's PC, then synced with a ROKR that just happened to be sold to its user by Verizon, Verizon still wanted to get a cut every time one of their customers used a device that Verizon had sold them to get a song.
Apple, Motorola and Verizon/Sprint/Whoever spent 6 months negotiating, and finally the ROKR is out. I believe that the real deal has been cut behind the scenes, to cut Verizon in on the real iPhone. That phone will let the iPod half actually download songs over the phone half's Internet (radio) connection. Which will allow Verizon to justify getting a cut of the revenue. Maybe Apple got Verizon to fight with the labels over who controls delivery of those copyrighted songs. Maybe it somehow leverages whatever license Verizon gets from the labels to do ringtones. Maybe it's got some kind of DRM that expires old songs - like the current ROKR's 100 song limit, which will discard many songs, many of which will be repurchased.
I expect this is all leading towards Verizon charging users every time we listen to a song, regardless of how it's delivered, or what we "bought". The simplicity of packaging creates a black box, and most consumers (especially in this exploding market of less sophisticated users) won't even realize that there's little justification for charging them so often for the same thing "under the hood".
The ROKR is the thin edge of the wedge. It's just songs now. Within 2 years it will be videos, then all multimedia content. It will all be funneled through these "phones", not necessarily because that's better for consumers, but because another little chunk of plastic that can be controlled by a "copyright controller" has finally been found to replace LPs, 8-tracks, cassettes and CDs/DVDs. If we thought getting screwed by record companies sucked, we'll be reminiscing about "the good old days" once the telcos are the new boss.
--
make install -not war
No, your comment doesn't make any sense.
The Motorola phone doesn't run anything that looks or works like iTunes. It's an "iTunes phone" because you can sync your music to it from iTunes.
The phone should be considered an "iPod phone" for all intents and purposes, but Apple didn't want to dilute the "iPod" brand for something so clunky.
I have seen the future, and it is inconvenient.
It is not an iPod.
It is not designed, marketed, or sold as such.
It is a Motorola phone, that has iTunes.
It's not even designed by Apple for christ-sake. Steve Jobs called it "pretty cool". No RDF to be seen in action.
The chief purpose of this phone is to be there before anyone else, license the iTunes software and patent rights (common, does no-one except me remember the iPod patent with an antenna on the side?), and establish Apple as jointly the first to market.
The real news was the iPod Nano. Now quit bitching. And remember, if it's successful, there will be more to come (but not for awhile).
**AA: a bunch of mindless jerks who'll be the first against the wall when the revolution comes