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Amazon Gets Patent on Consumer Reviews

theodp writes "Review your local dry cleaner, pay $10 million? Among the three new patents awarded to Amazon.com this week is one that covers collecting reviews by letting visitors to a Web site fill out a form. Amazon.com spokesman Craig Berman said he couldn't speculate on whether the company would attempt to license its new intellectual property." From the article: "In one embodiment of the patent, the system sends consumers a message inviting them to write a review in a predetermined amount of time after the purchase. It's a method widely used by online retailers, including Yahoo Shopping. The patent also covers the method of tracking who returns to rate products by asking them to click on a unique link in an e-mail. But the patent even covers collecting reviews by letting visitors to a Web site fill out a form. "

32 of 341 comments (clear)

  1. This is getting stupid by Linker3000 · · Score: 5, Funny

    I would comment on the news article but it might be classed as a review and me or /. might get sued for patent infringement.

    --
    AT&ROFLMAO
  2. No theoretical proof needed! by dada21 · · Score: 5, Interesting



    Whenever I call for an end to copyright and IP, people ask for the theory behind a copyopen world. They say the world isn't black and white, that we just need more laws to balance copyright and copy rights.

    What is a patent? It is lending government's monopoly on the use of force. It is completely incompatible with freedom. When some law is made giving 1 person in 10,000 the unique power of force, there is a problem. This patent hells ezos and the top shareholders, not the average employee of Amazon.

    If I tell you that you can't eat an orange, you'll tell me to shove it. Rather than explain why eating an orange is bad and convincing you, I'm going to use government to force you to stop. If you don't, you go to court. If you refuse the court, out come the guns.

    To those who believe their livelihood depends on copyright and patent, I call shens. I've written two books that are "freely" copyable. In both I request $20 to acquire my official version and help motivate me to write more. Guess what? I get the money. Often. With the web, it is even easier to make money this way.

    Patents and copyright are dead. Use your talents to build and convince, not build and coerce. What you invent likely came from seeing the inventions of others and making a new or better way to do something. If you want to cut off others from bettering your idea, then make another, better version.

    BTW, I stopped using Amazon years ago. I prefer buying local, and promoting my own businesses while I do. Local store owners, managers and employees then hire me rather than going online. It is a nice circle of barter and trade rather than padding UPS' and Bezos' pockets. I have no shortage of work for myself and any of my employees, who also refuse Amazon as they know their lives depend on our neighbors.

  3. Productivity lost because of patents. by CyricZ · · Score: 3, Interesting

    Has anybody performed a study regarding the loss of productivity due to patents? Indeed, not only is there the issue of conducting numerous patent searches during the development of a new product, but also the resources spent on legal action regarding patents.

    The time and money spent on such actions could be put towards far better activities.

    --
    Cyric Zndovzny at your service.
    1. Re:Productivity lost because of patents. by rovingeyes · · Score: 4, Funny
      Has anybody performed a study regarding the loss of productivity due to patents?

      Yes. In my study I found out that while researching this topic I was not productive at all. My productivity loss was 100% in fact. If I hadn't done that study, I'd have had at least 20% more productivity than total loss, which is my usual by the way.

      Let me know if you need the paper. It has enlightened me a lot, hope it does the same for you.

  4. At what point? by RealBeanDip · · Score: 4, Insightful

    At what point will it become impossible to innovate with software without infringing on someones patent?

    --

    You know you're a geek if you've ever replied to a tagline.

    1. Re:At what point? by Homology · · Score: 4, Insightful
      At what point will it become impossible to innovate with software without infringing on someones patent?

      I would guess this is the case today for a large application.

    2. Re:At what point? by FFFish · · Score: 4, Insightful

      Oh, chances are that it won't become impossible to innovate.

      It'll just be impossible to innovate in the USA.

      Which will, in the end, ultimately serve to remove the USA from the competitive global market.

      I'm sure India, China, and Brazil won't mind in the least!

      --

      --
      Don't like it? Respond with words, not karma.
  5. Maybe... by BigDork1001 · · Score: 3, Insightful
    ... they are not patenting this to be evil but to cover their ass. They don't want someone else to get this patent and then sue them.

    Hey, it could be... maybe.

    --
    "Armed forces abroad are of little value unless there is prudent counsel at home" - Cicero
  6. Can anyone say prior art? by Sensible+Clod · · Score: 3, Insightful

    Is there not anyone at the USPTO that has seen consumer reviews on (for example) PriceGrabber, NexTag, ePinions, or ANYWHERE?!

    It's like patenting the personal computer. Pardon me while I throw up...

    --

    The difference between spam and poop is that you don't have to dig through septic tanks looking for real food. -- Me
    1. Re:Can anyone say prior art? by Stonehand · · Score: 5, Informative

      Now, I'm not an IP lawyer, but I do pay attention when IP lawyers talk, and I get thoroughly annoyed when people believe the article summaries and ignore the readily accessible primary documents.

      Despite what Slashdot groupthink might have you believe, it is not relevant whether their is similar art *now*. It IS relevant as to whether there was similar art before the patent was filed -- which is years before the patent is ever granted. Furthermore, objectives are NOT patented; methods are. Thus, unlike what the summary might have you believe, Amazon has not patented a generic method for getting product reviews.

      http://patft.uspto.gov/netacgi/nph-Parser?u=/netah tml/srchnum.htm&Sect1=PTO1&Sect2=HITOFF&p=1&r=1&l= 50&f=G&d=PALL&s1=6963848.WKU.&OS=PN/6963848&RS=PN/ 6963848

      Amazon, for instance, obtained US Patent 6,963,848. This was granted on November 8, 2005. It was *filed* March 2, 2000. PriceGrabber only started grabbing reviews in May of that year, and that by partnering with ConsumerReview.COM -- which may or may not have used methods specified in the patent. Amazon's VERY FIRST CLAIM, for instance, specifies that the covered system must do the receiving of the order AND the later solicitation of a review AFTER a reasonable period of time to allow for an initial experience. Unless ConsumerReview or PriceGrabber itself TAKES THE ORDERS, they would not appear to constitute prior art that would invalidate the first claim.

      In fact, ALL TWENTY-EIGHT CLAIMS have this stipulation -- that the system itself takes the order for which a review occurs. Does Epinions take the order, or merely send you to someone else? Does NexTag? Does PriceGrabber? Did you read the freaking patent AT ALL?

      Go vomit at your own laziness, and at the Moderator that would declare you Insightful.

      --
      Only the dead have seen the end of war.
    2. Re:Can anyone say prior art? by neonleonb · · Score: 4, Insightful

      You do understand that the review site taking the orders itself is a completely trivial matter? That is not an innovation, and it doesn't deserve a patent. The conjunction of two commonplace things does not constitute a patentable idea.

      Your argument is kind of like saying that even though people have sold spoons for ages, selling spoons AND GIVING A STICKER AS WELL should be patentable.

  7. Bad news for LiveJournal by millennial · · Score: 3, Funny

    Current mood: Sued for allowing comments/reviews on user journals

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    I am scientifically inaccurate.
  8. For what its worth by QuaintRealist · · Score: 3, Informative

    While the description seems to imply that Amazon is patenting user reviews, (and the article, which it quotes, does the same), these patents apply to purchase circles and sites that allow searchable reviews rather than to those who write the reviews. More of a threat to CraigsList.

    Still another dumb ruling by the USPTO, though.

    --
    Using plain ol' text since 1968
  9. MAD and it's close tie to proliferation by ReformedExCon · · Score: 5, Insightful

    It's not necessarily that these are ridiculous patents on things that have been around for a long time. It's that the granting of these patents forces all other companies to start protecting themselves by filing for patents on things that they never would have thought to patent before. Only in this way are they safe from the so-called "submarine patents" of competitors.

    However, this mutually assured destruction style of research does little to progress the state of the art. It does a good job of cementing the current technology as an ad hoc standard, but it acts as a chilling effect on new technologies.

    Not that I blame any company for doing this. It is the rules of the government that created this situation. Companies must learn to play by those rules or face elimination by competitors who understand the system and manipulate it successfully.

    --
    Jesus saved me from my past. He can save you as well.
  10. How Amazon could be my Hero... by Anonymous+Monkey · · Score: 3, Interesting
    I think it would be cool if they announced that this patent would never EVER be enforced. They only took out the patent to protect themselves from some troll-company pulling an SCO, and they would be very happy if every one viewed this as copy-left material.

    I doubt it will happen, but if that was there plan it would make me prefer them above all other online retailers..

    --
    We are the Borg...
  11. Write your Congresscritters by RealProgrammer · · Score: 4, Insightful

    The system is broken.

    How many examples do we need (patenting story lines, genes, methods of evaluating employees) of the idiocy that is allowing business process and software patents?

    Write them. Call them. Fax them.

    Somebody else karma whore with the contact info, I have to go somewhere and be ill.

    --
    sigs, as if you care.
  12. So Much For Those Bezos Reassurances! by theodp · · Score: 4, Informative

    Guardian Unlimited (2002): Bezos counters that Amazon has made numerous innovations in web commerce that have been widely copied which it didn't patent, such as...customer reviews. oreilly.com (2000): Jeff countered that Amazon has made countless other innovations in Web commerce that it didn't patent, and that have been widely copied.

  13. Patent Reform. by CDPatten · · Score: 4, Informative

    This is outrageous. The biggest threat to the US economy isn't china or the eu like many analysts say, it's the abuse of patent laws. I think I am going to patent blowing your nose. Maybe I will patent the letter "t"; I'll trademark it too, and then charge royalties to all of you who use it on your keyboard. How absurd. We will see forums patented, etc. etc.

    We need reform, and we need it NOW. I'd say the two biggest issues that the Federal government is failing in right now are Patent reform and Illegal Immigration.

    If the the law doesn't stop soon, we will see our economy tank. When you stifle creativity and innovation (like these abuses do) then a free economy no longer exists, and that society will fail.

  14. Wordage by millennial · · Score: 4, Funny

    When you submit the patent, word it as a "method for recombination of gamete DNA to form offspring." It sounds better than "taking the skin boat to tuna town."

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    I am scientifically inaccurate.
  15. My Review by IronicCheese · · Score: 5, Funny

    I'm pretty unhappy with this patent and I wouldn't recommend it to anyone. I give it 0 out of 5 stars.

    Did you find this review helpful?
    [yes] [no]

    come get me, Amazon.

  16. But what if someone steals your work? by JayBlalock · · Score: 4, Interesting
    I'm asking this in all seriousness. Let's say you write the next Great American Novel. The next Gone With the Wind or Catcher in the Rye or whatever. And you sell a few copies, but a large publisher sees it. They grab the book, print it themselves, mass-market it, and stick, I don't know, CDs or DVDs or something to make sure their edition of the book is so good no one would ever buy yours.

    And you would be OK with them reaping the profit from your work?

    --
    Bush: He's Liberal in all the wrong ways.
    1. Re:But what if someone steals your work? by jeffasselin · · Score: 3, Interesting

      Remove "copy"-right and replace it with "profit"-fight.

      Only the author can PROFIT from sale of his work. That would allow me to sell me book and allow anyone to copy it, but if someone else tried to sell it (excluding base reproduction cost), that wouldn't be legal.

      --
      If he explores all forms and substances Straight homeward to their symbol-essences; He shall not die.
    2. Re:But what if someone steals your work? by dada21 · · Score: 3, Interesting

      Good question. If I want to try to sell 100,000 copies, I'd have to go through exactly what you described. I've had offers for my works, and the money sucks. In fact, most mass published books lose money.

      I have no problems letting others distribute my work, even under their names. 30 years ago? Maybe I'd mind. But with the web, I could upload my works to various "First Author" sites (which I bet WOULD exist in a copyopen world) and then readers would know who really authored it.

      Right now, I am tempted by two publishing deals strictly for ego and fame. Yet the money is better in self-publishing and self-marketing. I can speak to 50 people at $10/head and sell 20 copies of my book, signed, at $25. I make $1000, spend $200, for 2 hours of work. $400 per hour!

    3. Re:But what if someone steals your work? by Taevin · · Score: 3, Insightful

      That's 10,000 people who would have paid for your book but didn't.

      Why must we go through this same argument everytime the concept of a pay-after-viewing scheme comes up? Someone viewing your media without paying for it does not equal a lost sale.

      I love to read. However, books aren't exactly dirt cheap (especially if you want the hard-cover versions), and combined with all the other forms of entertainment I enjoy (music, movies, games, etc), I don't have a lot of extra money to spend on lots of books. That means I don't buy books that I'm not very confident I'll enjoy reading. Now if I can get a book from the Internet for no cost to myself, I'd be much more willing to read it. Notice how I'm now able to read books that I would not have before because of the expense. Now, if I read through the whole thing and I like what I have read, I'm quite happy to jot down the author's name to look for future works and send them $20-30 for having read their book. More than once have I read a book online that the author gave away for free that I wanted to pay for.

      I'm not saying that this is a perfect system, but it apparently does work in the words of this author himself. I mostly just wanted to point out that a free download does not necessarily mean a lost sale. Are there people who will download and enjoy the book without paying? Almost certainly. However, how much more might the author gain by people reading his book who otherwise would have passed it over because the risk was too high?

    4. Re:But what if someone steals your work? by Charcharodon · · Score: 3, Informative
      There is a big diffenence between writing a novel and what they are doing. It's more like hey what a nifty idea, I think I patten the idea of a novel, well wait everyone already knows what a novel is I can't patten that, I know I'll patten the method of writing the novel and in effect patten the concept of the novel itself. First I'll get one for righting it with a pencil, when that runs out I'll extending it by adding in right handed, then left handed, and then a typwriter, then by phone, by newspaper, etc, etc, etc.

      They did not in any way conceiveable way or form come up with the concept of customer reviews just some extremely basic software to post it and track it, of course most of that already existed in the form of foruums, but I doubt they'll simply go after people who are copying their software, they'll go after anyone that puts outa similar result.

  17. And this is *why* it's getting stupid by Christian+Engstrom · · Score: 5, Insightful
    So why does the patent office keep on granting so many obviously stupid patents?

    It is not primarily because the patent examiners are incompetent, as is often suggested. Instead it is the economics of running a patent office that make sure that it becomes like this.

    Nowadays most patent offices around the world are "self funded", which means that they are funded by the fees that the collect from the patent applicants. This may perhaps seem like a sensible idea at first sight, but unfortunately it invariably leads to lower and lower standards for what is patentable.

    A look at the USPTO Fee Schedule explains the underlying math.

    The initial application fee for a patent is $300. In order to collect that money, the patent office has to do quite a lot of work: set up a file, do an initial formal examination, perform a novelty search, and quite often engage in correspondence with the applicant to sort out various issues. It seems reasonable to assume that initial applications "as such" do not cover their own costs for the patent office.

    But once a patent has been granted, nice things start to happen to the patent office's profitability calculations.

    In order to keep his patent valid, the proprietor has to pay maintenance fees at regular intervals. $900 is due at 3.5 years after it was granted, $2,300 due at 7.5 years, and $3,800 due at 11.5 years.

    For a patent that is renewed throughout its full term, the maintenance fees add up to $7,000, compared to the $300 for the initial application.

    And the renewal fees are the good part of the patent office business, since the PTO doesn't actually have to do anything for the money, except make a note in the file that the fee has been paid. So for those patent offices around the world that are funded in whole or in part by the fees they collect, there is a direct incentive to let the standards slip to the lowest level they can possibly get away with.

    The result can be seen at a patent office near you.

    --
    Christian Engström, Former Member of the European Parliament 2009-2014 for The Pirate Party, Sweden
    1. Re:And this is *why* it's getting stupid by Znork · · Score: 3, Informative

      'Nowadays most patent offices around the world are "self funded"'

      Not only is the patent office itself 'self funded', the actual patent system itself has nobody responsible for its budget. The money going into patent holders pockets doesnt materialize from thin air; the method of creating income through monopoly rent is comparable to product taxes.

      So the patent-fee funded PTO joyfully assigns the equivalent of taxation rights all around, and the consumers and citizens are more or less powerless to do anything about it because theres nobody to hold directly responsible.

      Of course, that was the entire idea from the start; when the kings of old wanted more income, but were reluctant to impose further taxes on an annoyed population, they instead handed letters of patent to merchants and nobility in exchange for funds or support, and the patent holders got to exact the funds from the population. Blame got shifted and everyone got what they wanted. Except the population of course.

  18. Re:Amazon needs to focus on profit by zoomba · · Score: 3, Insightful

    The patents are a very clear part of their corporate vision. There's nothing confusing about this one. What they're doing is essentially patenting an entire sales and distribution channel. At this rate, no one will be able to offer a remotely similar service without violating a slew of patents. They've ensured they'll never have serious competition. They set prices so low that no one can compete, and then make it illegal to do so. Once that's taken care of, prices will go back up and they'll start raking in the money.

    They're trying to establish a very legal monopoly. It's just sad that our laws allow it to be done so easily.

  19. Comment removed by account_deleted · · Score: 4, Informative

    Comment removed based on user account deletion

  20. USPTO must be as well staffed as FEMA by museumpeace · · Score: 3, Informative

    I don't know if they are going to post it but I just submitted a bit to /. about how a a patent has been granted for an anti-gravity machine. The USPTO is infamous among /. readers for the idiotically obvious and obviously idiotic software and business process patents that it grants. Every time a new one of these howlers shows up here I complain that the USPTO is not doing its job and leaving the real work for the courts...where rich corporations will usually prevale. But they seem to hit new lows every month. Their own stated and court-tested policy is to refuse patents to any idea that violates known physical law. The examiner must be an idiot.

    --
    SLASHDOT: news for people who can't concentrate on work or have no life at all and got tired of yelling back at the TV.
  21. A few important details by sxyzzx · · Score: 3, Informative

    Here is the patent in question.

    For those too lazy to click, here's the primary claim:

    A method of encouraging customers to provide reviews of purchased items, the method comprising:

    receiving over a network an order from a first customer for an item purchased from an electronic catalog;

    estimating by what date the first customer will have at least initially evaluated the item based at least on the item type;

    initiating an electronic transmission, based at least in part on the estimated date, to the first customer on or after the estimated date of a message requesting the first customer to provide a review of the item to thereby encourage the first customer to provide at least one review, wherein the message includes a link to an electronic review form and activation of the link by the first customer causes the review form to be presented to the first customer;

    receiving the review from the first customer electronically via the review form;

    individually presenting the first customer review in a group of reviews to a second customer interested in the item; and

    based at least in part on the first customer's review, using a collaborative filtering process to automatically generate personalized recommendations for the first customer of other items.

    One thing that's common to all the claims is that the system estimates when the user will have evaluated the item, based on what kind of item it is. So if you always send the review request three days after shipping, you're not infringing the patent. OTOH, if you figure that books take longer than DVD's to evaluate, and therefore don't send a book review request for a week, then you may be in trouble.

    Also, note that the patent application was filed in March 2000, so any prior art would have to predate that.

    Interesting that the article omits these kind of details.

  22. Actually, its much simpler than that. by acroyear · · Score: 4, Insightful

    It is in the patent clerk examiner's best interests to simply pass every patent application received.

    If the patent office approves a request, they're "off the hook". It then becomes in the hands of the courts and the free market to actually determine the validity or legitimacy of the patent and the technology involved. When the patent goes to court, the patent office itself does not have to show up or be involved in any way at all. They're done, take the money and move on. Reviews like the Eolas "browser plug-in" one are extremely rare, and often simply keep the status quo.

    If the patent office *rejects* a patent, they can be required to get involved. The clerk involved may be ordered to go to court or otherwise write up a document defending their decision that the technology was affected by prior art, triviality, or obviousness.

    For a measly $35K a year, its not worth their time or trouble. Pass it and its no longer their problem, its somebody else's...

    The process of approval itself encourages lazyness and haphazard investigation. As such, their modern definition of "prior art" is merely "has a patent application already been filed in the United States of America on this?". That's it. triviality and non-obviousness are beyond them because 1) they wouldn't know, and 2) they'd have to defend their decisions, wasting their time from doing their *real* job which is to process (and approve) patent applications, not act as surrogate lawyers far underpaid for that role.

    --
    "But remember, most lynch mobs aren't this nice." (H.Simpson)
    -- Joe