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Remarked Celerons Sold As P4s

Lam1969 writes "Sumner Lemon reports that a Chinese company, Shenzhen Chuanghui Electronics Co., is remarking Celeron chips as Pentium 4s and supplying software to mask the chips' real pedigree from operating systems. From the article : 'The remarked processors Chuanghui sells are actually 1.7-GHz Celeron chips and are currently available for $78 each, including a motherboard, in quantities of 100 or more, said James Zhan, a company representative named online as a contact for potential buyers. By comparison, Intel sells the real thing for $401 in 1,000-unit quantities without a motherboard, according to the company's most recent price list.'"

28 of 273 comments (clear)

  1. No attempt to hide ? by amodm · · Score: 4, Insightful

    Zhan defended Chuanghui's sale of remarked chips, saying the company makes no attempt to hide what was done to the chips

    I wonder why they're offering the masking software then ?

    On another note, how do they plan to mask it on non-Windows OSs.

    1. Re:No attempt to hide ? by slavemowgli · · Score: 3, Insightful

      There's a difference between hiding the true nature of the chip to the buyer and to the computer they're using. The former is not acceptable, but the latter is (if the buyer is aware of what they're actually buying).

      --
      quidquid latine dictum sit altum videtur.
    2. Re:No attempt to hide ? by amodm · · Score: 3, Insightful

      Your point is well taken. However, this does not take away the fact that they are facilitating a crime.

      In fact, in 99% of the cases, this would be meant only for these unscrupulous OEMs (1% to take the theoretical possiblity of someone trying to fool their friends that he's got a high end machine)

      IANAL but facilitating a crime (very obviously here), is itself a crime in most of the countries, AFAIK.

      I'm surprised at their audacity to openly claim all this, and to top it all, justify it. Lets not confuse audacity with honesty here. They are not honest guys and should be taken to task for this.

  2. Hey.... by Big-mad-Gregor · · Score: 1, Insightful

    Intel have been rebranding p4 chips as celerons for years... ...haven't they?

    --
    Error: sig not found, Please reboot Universe and contact your local system administrator.
  3. Re:How long did you think it was going to take? by JustOK · · Score: 2, Insightful

    Just another area where they will soon overtake the US.

    --
    rewriting history since 2109
  4. Hypocrite by thsths · · Score: 5, Insightful

    > Zhan defended Chuanghui's sale of remarked chips, saying the company makes no attempt to hide what was done to the chips or to pass them off as more valuable processors. "I tell them the truth," he said.
    > But Zhan acknowledged that Chuanghui has no control over how its customers represent the remarked chips when they resell them.

    Maybe I can help him out with an argument there. Obviously, the "remarked" Celerons are more expensive, since he is selling the service of remarking. The chip itself is not changed: it is still as dead slow as it always was. Charging a premium price is obviously only possible if you trick your customer, which of course means selling the "remarked" Celeron as a P4. So by setting the pricing structure of the product he makes sure that the product can only be resold using fraud.

    Claiming ignorance is not going to help there, it remains a big scam. Remember the empty cache ICs in 486 boards? This is no different.

  5. more details anyone? by superwiz · · Score: 3, Insightful

    The article says that the software hides the identity of the chip from BIOS. It also says that the chip has the cache disabled. Is the cache present and disabled? Does that mean the software also enables the cache? That would be too cool.

    --
    Any guest worker system is indistinguishable from indentured servitude.
  6. Re:Great stuff! by Zemplar · · Score: 5, Insightful

    "I'd probably buy one of those combos at 70US$ regardless of their fraudulent business practises, though."

    Then you are also part of the problem.

    Consumers supporting known businesses which have no ethic drive the good businesses with ethics out of business. Why don't you just see what hardware Microsoft has to offer you for your evangelical services?

  7. But isn't it a completely different socket? by afaik_ianal · · Score: 4, Insightful

    I thought that all current Celerons were Socket 478, and that all new P4's were LGA775?

    Surely this will only work until someone with half a clue actually opens their case, won't it? What good is a sticker when a the chips, the mountings, and the heat-sink bracket are different between the celeron and p4?

    1. Re:But isn't it a completely different socket? by indytx · · Score: 5, Insightful
      Surely this will only work until someone with half a clue actually opens their case, won't it? What good is a sticker when a the chips, the mountings, and the heat-sink bracket are different between the celeron and p4?

      How many people really have "half a clue?" First, go out on the street and randomly ask people about current events, a few historical figures, a couple of science questions, and geography. Almost too many news programs to count have found that most people are pretty ignorant of the world around them and history. You'll get the same result. Next, ask them what's the difference between a Socket 478 and an LGA775. How long would it take until someone on the street can answer this?

      --
      Make love, not reality television.
  8. scams 'r' us by theonetruekeebler · · Score: 4, Insightful
    This is a classic example of "If it sounds too good to be true, it's probably not true." If you think $400 chips can be found for $78, I'd be happy to go into business with you---I'll handle all the freight and tariffs if you just pay for the chips themselves. Just send me a cashier's check made out to "CASH" ('cause that's my name, like "CHER" or "MADONNA"), and remember, they're only available in lots of 100...

    The "lots of 100" is the worrier---it means they'll most likely go to dishonest resellers and system builders only too happy to hide the missing $322 in markup.

    --
    This is not my sandwich.
  9. Re:Yawn by node+3 · · Score: 4, Insightful

    What's the big deal? There have always been and always will be liars, cheats, and thieves among humans.

    Yours is one of the most idiotic and mind-numbingly baffling class of comments one can find on Slashdot (and that's saying something!).

    Putting aside the fact that you clearly have no understanding of what constitutes news, the fact that you don't find fraud to be a "big deal" is revolting. If you bought a PC from Dell (for example) that was fraudulently mislabeled like the ones in this story, would you just shrug it off and say, "big deal"? Or would you be pissed? Really pissed, and demand not only a refund (or at least, hardware that matches what you paid for), but also look into possible legal actions you might take, as well as, say, thinking it worthwhile to inform others about the fraud?

    Not only is this news, but it's also worth alerting others to as well. If fraud is routinely shrugged off as normal and not reported on, there will be less reason to *not* engage in fraud.

  10. Re:Disclosure by sserendipity · · Score: 3, Insightful


    No, this is collusion.

    They cannot argue there is any legitemate reason to do this. Just because they are providing someone else with the tools to rip you off doesn't make them any less complicit in the act.

  11. O..k.. by rmsmith · · Score: 2, Insightful

    Zhan defended Chuanghui's sale of remarked chips, saying the company makes no attempt to hide what was done to the chips or to pass them off as more valuable processors. "I tell them the truth," he said.

    I can't help but wonder, then, why bother masking the CPU's at all?

    1. Re:O..k.. by thparker · · Score: 2, Insightful
      I can't help but wonder, then, why bother masking the CPU's at all?

      Because they aren't selling them to end users? They're going to sell them to someone who will build PC's and sell them as P4's. Of course Chuanghui is completely upfront with whoever they sell to -- that's because they're complicit in the fraud that's going to occur.

  12. Re:Disclosure by TangoCharlie · · Score: 2, Insightful

    You're missing the point. The problem comes when the cpu+board combo
    is put into a beige box and sold on as a P4, when really it's a Celeron.
    The reseller of the beige-box is unlikely to advise their customers that
    they're being done. However, if a customer takes the beige box back to
    the shop, then the reseller could deny that they knew that the rebranding
    was their fault.

    It's a scam. I hope Intel sues!

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    return 0; }
  13. Re:Free Trade in action by geoffrobinson · · Score: 1, Insightful

    Hate to break the news, but corruption and immoral behavior exists in all economic systems.

    --
    Except for ending slavery, the Nazis, communism, & securing American independence, war has never solved anything.
  14. Re:Free Trade in action by ScentCone · · Score: 5, Insightful

    This is an example of "Free Trade" and "Free Markets" in action!

    No, this is exactly not an example of free trade. Fraud is not a component of free trade. A market economy depends on the customer's ability to actually get what's purchased. Scam artists like the Chinese company in question are parasitically abusing a free market's expectation of consistency and reliability in a brand (Intel, in this case), and the only people who call such BS examples of a free market are those who don't want a free market.

    it sure shows one of the limitations of outsourcing to the cheapest source

    No, this is not the cheapest source. It's a person lying about being the cheapest source. That doesn't show the limitation of bidding out your purchases, it shows the problems inherent in dealing with "businesses" in a country that, at the highest levels, encourages rampant copyright/brand scams.

    You get what you pay for!

    No, you get what's delivered to you. If what's delivered is fake, then you did not get what you paid for. In most western countries, one of the things we do pay for is a law enforcement framework that doesn't much put up with the fraudulent sales of such items. Since that's not being paid for in China, people doing business there frequently get exactly what's not being paid for.

    I wonder who will be checking the authenticity of those upcoming Olympic medals?

    --
    Don't disappoint your bird dog. Go to the range.
  15. Re:Free Trade in action by irtza · · Score: 2, Insightful

    Isn't this what trademark law was really intended for? If this isn't an abuse of a trademark, I have know clue what is. The masking of the chips identity is a trademark violation, so I would expect intel to come in with a big wooden stick and a rail gun fairly quickly to resolve this issue.

    --
    When all else fails, try.
  16. Re:Disclosure by general_re · · Score: 3, Insightful
    What you are saying is, that companies selling PCs are actually complicit in the act of pirating and sharing music ?

    Goofy analogy. No, when someone sells you a computer, they don't know that you'll use it to pirate music, or commit identity theft, or whatever - maybe you will, maybe you won't, and they don't have any control over it regardless. When these guys sell a thousand of their chips to some computer manufacturer, they know goddamn well that the buyer is going to use these things to rip people off - that's the only possible reason someone would buy these things, to rip people off.

    --
    ABSURDITY, n.: A statement or belief manifestly inconsistent with one's own opinion.
  17. Re:Great stuff! by CaptainAx · · Score: 2, Insightful

    The problem is after all the tariffs from importing the combo back to US, it'll end up costing more than it would if you bought the real 3.6 locally...

  18. Re:Sandra by Perf · · Score: 2, Insightful
    Then of course he apologized profusely and gave me what I'd paid for in the first place.

    Big mistake. You should have gotten your money back and went elsewhere. What good is a warantee from a company you cant trust?

    If he didn't want to return the money, have a local TV station do a special on your bogus computer. Then take him to small claims court.

  19. Re:Shenzhen Chuanghui Electronics esse delendam by Reverant · · Score: 2, Insightful
    why can't USA honestly bomb the shit out of those red chinese junk this time, so they never dare to hurt Intel any more?
    Bombing a nation whose population is over a billion people (and has nukes) is a really, REALLY dumb idea. Plus, the Bush administration propably doesn't have any deals with Intel, so they could care less.
  20. Fake P4s, Fake Gucci. Same diff. by Stavr0 · · Score: 2, Insightful

    These should be considered as counterfeit items and deemed illegal for import, just like any knockoff Gucci bag. There are anti-counterfeit task forces operating in most countries' Customs departments, and Intel should make sure to block import of these CPU/boards before they even get in the country.

  21. Re:Bizarre quote... by utnow · · Score: 2, Insightful

    In other news... china is making all KINDS of cheap ripoff products! Oakleys, golf-clubs, movie bootlegs... horey sheet!

  22. What about cache? by argent · · Score: 4, Insightful

    Erm.

    They may be properly speed-graded, but what about the cache?

    Or are you saying these are Celerons that just happen to have 512K L2 cache?

  23. Re:Not at all surprising by BobGregg · · Score: 2, Insightful

    >>In the USA we have walmart for that ...
    >>read the label on their own brank bottled water.

    The differences being of course that a) at least Wal-Mart is honest about it; and more importantly, b) you can be reasonably sure that the water has at least run through a modern filtration system. Compare with a bottle of water that a) claims to be spring water, but is not; because b) it's actually from some random, unfiltered, unboiled, and more-than-likely contaminated water source. Imagine the fun that you and your bowels could have over the next 48 hours after drinking. Suddenly, Wal-Mart bottled water doesn't seem so bad at all...

  24. Re:Not at all surprising by Politburo · · Score: 2, Insightful

    There's a certain level of trust required for capitalism to thrive.

    The scams you talk about are no different from the snake-oil scams of the late 19th and early 20th centuries in the USA. What ended them? It wasn't trust. It was government regulation.