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Who's Afraid of Google?

Khuffie writes "Wired has an interesting article about who's afraid of Google: in short, almost everyone! "Even in the early days, its ultimate goal was extravagant: to organize the world's information. High-minded as that sounds, Google's ever-expanding agenda has put it on a collision course with nearly every company in the information technology industry: Amazon.com, Comcast, eBay, Yahoo!, even Microsoft.""

29 of 286 comments (clear)

  1. What about... by fembots · · Score: 5, Interesting

    Google itself? Is it afraid of itself becoming and doing evil eventually?

    Oh, one thing that Google hasn't done is Database, although its existance is almost solely based on databases. When are we seeing GoogleSQL?

    1. Re:What about... by CSHARP123 · · Score: 5, Insightful
      Google itself? Is it afraid of itself becoming and doing evil eventually?

      Google is a publicly traded company. They by law has to keep shareholders interests (if they are legal). There is a difference between being ethical and being legal. When they say DO NO EVIL it may mean do legal things. They have never said we follow some ethics as dicatated by some religion or some community. As long as they do legal things there is no need for them to be afraid of anything.

    2. Re:What about... by TooMuchToDo · · Score: 3, Informative
      Actually, very little of what data they collect is in a database/databases. Almost all of the data is managed via the GFS (google file system).

      http://labs.google.com/papers/gfs.html

      "The file system has successfully met our storage needs. It is widely deployed within Google as the storage platform for the generation and processing of data used by our service as well as research and development efforts that require large data sets. The largest cluster to date provides hundreds of terabytes of storage across thousands of disks on over a thousand machines, and it is concurrently accessed by hundreds of clients."

  2. Twilight Zone: It's a Google Life by Anonymous Coward · · Score: 5, Funny

    Mr. Fremont: It's snowing outside! Google, are you making it snow?
    Google: Yes, I'm making it snow.
    Mr. Fremont: Why that'll ruin half the crops! You know that, don't you, half the crops! That's what that... But it's good that you're making it snow, Google, it's real good.

    Narrator: No comment here, no comment at all. We only wanted to introduce you to one of our very special search engines, little Google, age 6, who lives on the internet in a place that used to be the Web. And if by some strange chance you should run across it, you had best think only good thoughts. Anything less than that is handled at your own risk, because if you do meet Google you can be sure of one thing: you have entered the Twilight Zone.

  3. Re:GoogleBase? by Anonymous Coward · · Score: 4, Funny

    What do you think the "Base" means?

    Does it mean that it are belong to us?

  4. Google the new Microsoft? by NightWulf · · Score: 5, Insightful

    Sure, they're a pretty friendly looking corporation now, but there's the old saying, "absolute power corrupts absolutly." I think 10-15 years from now, we'll have as much disdain for Google, as we do with Microsoft today. Do you honestly thing that once they becoome the juggernaut of the industry, they won't eventually abuse it to make even more money?

    1. Re:Google the new Microsoft? by nurb432 · · Score: 5, Insightful

      Does anyone remember when Microsoft was the underdog that most people rooted for? And IBM was the evil one..

      Times do change, and i agree that at somepoint Google will be the evil one.

      --
      ---- Booth was a patriot ----
  5. I believe it by Bun · · Score: 5, Insightful

    A friend of mine works as a market strategist for eBay in Europe. While he was in town this summer he asked me who I thought eBay's biggest competition was. I said I really didn't see another competitor in the on-line or virtual auction space. He just smiled and said, "Google", then explained to me how virtually all of eBay's business is small B to P, and eBay really just brings them together. Google does the same thing with their search engines and targeted advertisements, and is getting better at it.

    --
    "Anyone that has ever gotten an idea based on any of my work and done something better with it-good for you."--J.Carmack
    1. Re:I believe it by mochan_s · · Score: 3, Interesting
      A friend of mine works as a market strategist for eBay in Europe. While he was in town this summer he asked me who I thought eBay's biggest competition was. I said I really didn't see another competitor in the on-line or virtual auction space. He just smiled and said, "Google", then explained to me how virtually all of eBay's business is small B to P, and eBay really just brings them together. Google does the same thing with their search engines and targeted advertisements, and is getting better at it.

      I totally agree with you. Ebays' main feature is to be able quickly search their 1 million plus database of goods. Everything else is just fluff (except maybe Paypal but I don't know banking at all).

      However, ebay is not being very good as the monopoly auction site. They charge a lot for items (paypal and ebay will take about 10% of what you make for items below $100 and at least 6-7% for larger items) and keep finding new fees to add, sell straighforward features for sellers for higher price and I feel Ebay doesn't retain records of past auctions long enough.

      There is no questions that Google will enter the auction market whatsoever. I think they're probably just stuck on googlePay or similar. The auction site itself is probably piece of cake for them.

  6. Results by LiquidCoooled · · Score: 5, Funny

    Results 1 - 10 of about 3,200,000 for whos afraid of google?. (0.05 seconds)

    Apparantly lots of people, but even more shockingly:

    Results 1 - 10 of about 1,780,000 for whos afraid of microsoft?. (0.20 seconds)

    Time to be afraid?

    --
    liqbase :: faster than paper
    1. Re:Results by spuke4000 · · Score: 3, Funny

      I think most distrubingly:

      Results 1 - 10 of about 7,300,000 for who's the boss

      --
      This post cannot be rebroadcast without the express written constent of Major League Baseball.
  7. The problem is... by intmainvoid · · Score: 5, Insightful

    It's not just the problem that they might enter your market. It's that, being essentially an advertising company these days, they'll offer their product for free. The last week or so must have been rough at any company that offers web stats for example. (though most of them aren't that hot anyway). And how many people are paying for yahoo mail now? Alternately, they can make you offer better services at great cost. GMail doesn't have nearly as many members as hotmail, but it they can make Microsoft up their storage limit in response, it costs microsoft a lot more - the sort of game where microsoft is used to playing on the other side!

  8. Learn how to search by Anonymous Coward · · Score: 4, Insightful
    1. Re:Learn how to search by whitehatlurker · · Score: 4, Funny
      Who's afraid of /.

      Hmmm. We need better PR.

      --
      .. paranoid crackpot leftover from the days of Amiga.
  9. I'm not afraid by ninjagin · · Score: 4, Interesting
    ... mostly because google hasn't charged me for anything. They seem to charge the people who want my time, which I think is fine.

    Maybe I'm alone in this, but I haven't had much reason to feel like they were the type of company to be afraid of, unlike SCO or M$oft.

    Chime in if you think I'm smoking crack.

    --
    .. pa-ra-bo-la, pa-ra-bo-la, 2 pi R, 2 pi R, where's your latus rectum, where's your latus rectum, 2 pi R
  10. Who is Google anyway? by Anonymous Coward · · Score: 5, Interesting

    A known country has around 50% of the world military budget. This country and several others have skills and history in espionage. They have also showed the interest to build up their sources over a period of many years before they get anything back.

    Would the media ask questions if a known government agency was running a public spider? What about a firm like google that do run a spider?

    What about centralizing emails on something like gmail? Or listening to chating trough talk.google.com?
    What about telling another spider about the robot.txt files that tells google to stop?

    mmm.. What about making a geographical network over all the searchers? Using a tool bar or something like it to get even more information?

    A lot of possibilities for those who do this kinds of things for a living and have a budget so much larger than most countries state budget.

  11. Internet isnt made out of cement. by miffo.swe · · Score: 4, Insightful

    Altavista was once king but was fast thrown out in favor for the better Google. You dont sit very firm on the internet. Internet users are very fluid and its not easy to lock someone in to a single search engine. If google begins to suck people will just migrate en masse to say MSN search or some other search engine. Until Google has done something stupid it feels very hollow when people try to paint a perfectly sane company as evil. When that fails they say "-just you wait they'll become evil eventually!".

    Google has a quicksilver grip on the market. Any big redmonduesq manouver will make it all vanish in a heartbeat. Thats the biggest reason i have a hard time imagening they suddenly turning evil. Google hasnt got a desktop monopoly to live on or some vendor lockin in effect. All they have is great people, good inventive minds and people who like their services. Without that they are nothing.

    This is just some Microsoft proxy bullshit spewed out from a frustrated redmond who fails to compete on the merits of their services.

    --
    HTTP/1.1 400
  12. Huh? by tpgp · · Score: 4, Interesting
    From the article:
    Signs of panic: Microsoft launched its own toolbar and protested the decision of the Massachusetts Information Technology Department to dump Office for open source alternatives.
    Huh?

    1) Nothing to do with google.

    2) They mean open format alternatives, no open source (sighs)

    I'm not afraid of google, but I am afraid of lazy journalism.
    --
    My pics.
  13. We should all be weary, not afraid... by Aphrika · · Score: 5, Insightful

    because of stories like this. The story is of a guy who apparently Googled for the words neck, snap and a couple of others and is accused of breaking his wife's neck. Now initially I thought 'fair enough, they've got his hard drives, they can come to that conclusion by looking at them' except that the information about his Googling habits came to light two years into the investigation. If this was gleaned from his local hard drive, I woudl have expected something like that to be found earlier.

    Now I don't particularly have anything to hide, and I don't really mind people knowing what I look for online, but what scares me is someone looking at my profile and coming to the wrong conclusions. If Google becomes a centralised powerhouse for data and information - as they want to, they will also be a great target for attack, and for agencies wanting to get a fix on someone's online activities. All it needs is a couple of active minds to join the dots in the wrong way and hey presto, a story against you emerges from nowhere. You don't even need a police state, just gossip and tabloids can do the same amount of damage.

    Looking at my last set of google searches: comet, philips, samsung, ice axe, Aluminium 18swg, Galeras, uk Beal top gun rope, you might be fooled into thinking I'm about to murder someone, whereas in actual fact I'm planning to buy a TV and go winter climbing...

    The point is; with Google Base (you ever noticed how much gBase sounds like eBay?), books, maps, and goodness knows whatever else, the capability exists that the more you reply on it, the more they know about you whether you like it or not. And while you may say that the information about searches is anonymous, other services like chat and gmail pin an identifier on you.

    And if all thsoe companies are worried about Google, how would you feel if they currently exchanged data about you between them, because that's the effect a giant Google will have... maybe we'll see a backlash towards less 'linked' services?

  14. Fear of the unknown by Yath · · Score: 4, Insightful
    There are two reasons to be afraid of someone: their ability to do harm, and their intent to do so. Now, Microsoft is pretty scary on both counts, having the ability to do damn near anything, and having actually performed evil and illegal anticompetitive acts on multiple occasions. So worrying about Google when Microsoft is around isn't especially rational.

    I do have some sympathy for people who worry about Google, though. That's because they provoke fear of the unknown. Google's behavior so far has been so brilliant and successful that they almost appear like aliens from a superior culture. Predicting their next move seems nearly impossible. Microsoft on the other hand is a known quantity.

    --
    I always mod up spelling trolls.
  15. Google Earth by BRUTICUS · · Score: 3, Insightful

    Imagine when EVERY COMPANY in the world is paying Google to be listed on GoogleEarth. And paying them to build a model of their company.

    They are creating timeless content that grows exponentially with use. Microsoft makes hardware and software that ages.

    Mark my words, I do believe Google will dwarf Microsoft someday.

  16. own worst enemy by beforewisdom · · Score: 4, Insightful

    There is an old Buddhist saying from the dhammapada that goes something like there is no enemy greater then your own misdirected mind and no greater friend then your own mind properly directed.

    Ya, google is a threat that may pull people away from ebay, but ebay is pushing customers away with its incompetence.

    My account got labeled as being monetarily delinquent. I wrote to them about it and they admitted that I was right. The problem went away. I kept getting emails telling me that I owed them money. I wrote back to ebay several times, each time being told that I was right and that the problem would be resolved. It never was.

    Over the course of a month with emails where the agents did not read what I had to say I got fed up and tried calling them( long distance ). I had to scour the net to find a customer service number and even then nobody could put an end to the problem for me.

    A lot of companies that got started as internet businesses seem to have the attitude that they don't have to and will not deal with their customers outside of the web.

    At that point I gave up on ebay forever and decided to buy things online from somewhere else.

    My story is not uncommon.

    If ebay loses business to google it will in part be because of the lousy way they handle their customers.

  17. You don't understand Google's ad ranking by Anonymous Coward · · Score: 3, Insightful

    It's not based on how much you pay. It's based on how much you're WILLING to pay AND how many people actually click on your ad. So, even if you are willing to pay less, but everyone clicks your ad because it's what they're looking for, then your ad can move to the top.

  18. Re:Beware of Google AI by abigor · · Score: 3, Informative

    Ah, good old Mentifex, back again. For those of you who are unaware of the history of one of the Internet's greatest kooks, here is a nice faq.

    http://www.nothingisreal.com/mentifex_faq.html

  19. Google basics by PietjeJantje · · Score: 3, Interesting
    The article starts of like this:

    It seems no one is safe: Google is doing Wi-Fi; Google is searching inside books; Google has a plan for ecommerce.

    Of course, Google has always wanted to be more than a search engine. Even in the early days, its ultimate goal was extravagant: to organize the world's information. High-minded as that sounds, Google's ever-expanding agenda has put it on a collision course with nearly every company in the information technology industry: Amazon.com, Comcast, eBay, Yahoo!, even Microsoft

    Does ANYONE remember how Google entered the search market as "just a search engine" because others failed to concentrate on their core business and that this is exactly what made them so succesful? This was their prime strength. I don't make this up. They did. Now they are ad-brokers and stock-driven, their prime aim is exactly the opposite. They need as much services and thus page hits as possible, and next year they need more, or otherwise they are "doing bad", for stockholders anyway. Me, I think they can be beaten by the next company which purely concentrates on search. Actually, if I consider all the fluff and features I don't use, all the overpaid top names working on pet projects, and the lack of any true inovation in the search field, I wonder what could have been done if they had concentrated on search and search alone.

  20. Not afraid yet by nnnneedles · · Score: 4, Funny
    I will only be afraid when they get into the AI field and bring us brain.google.com.

    Or.. even worse:

    braaaaaaains.google.com

    Until those happen, I am not afraid!

    --
    Will code a sig generator for food
  21. We are the Boorgle by gomel · · Score: 5, Funny
    "We are the Boorgle. Lower your firewalls and surrender your servers.
     
    We will add your informational and technological distinctiveness to our own. Your culture will adapt to search with us.
     
    Resistance is Froogle. You will be indexed."
    --
    Fight Frist Psoting!
    Browse Slashdot with 'Newest First'!
  22. Adsense- I'm afraid, and fear Google is broken. by paul.schulz · · Score: 3, Interesting

    Earlier in the year I had my Google AdSense account suspended because of
    illegal clicks. It was against their policy and I acknowledge that..
    BUT (the long story)

    - The ads. that Adsense was serving to my community website
        were irrelvent to the audience of my site. I had informed Google
        of this and were told changes were in the pipeline.. for over a year.

    - I tried several methods to get more relevent ads. displayed, including
        removing words from the site that triggered particular ads (like
        'maillist' and 'email') and adding particular advertisers to the
        blacklist (which was limited to 200). [Why should I have to modify
        my website to get Google ads. to work for me, other than to enable them
        in the first place? ]

        If I could make the ads. relevent to my audience, then this would help
        bring more visitors, and I could also approach advertisers and promote
        AdWords to relevent businesses.. a win,win,win situation (The customer,
        The company, and myself.)

    This didn't happen!

    - In despiraton (and nothing else to do) I clicked on the ads. myself. At least
        then it would make some money, make someone pay, and hopefully get some
        different ads. displayed.

    After 6 months, Google contacted me to say that my Adsense account had
    been disabled, ironically the day after I had been informed
    about the site target advertising (the feature that I had been waiting for).

    A request to re-activate my AdSense account was refused. The revenue
    prevously received from Google had been small, and only one payment
    had ever been made (the minimal amount). An offer to payback even this amount, in order to get the account reactivated was also refused.

    (I could have very easily opened another Adsense account under a different
    name/address, but this would not have helped Google and was not the point.)

    So.. my point?

    - Adsense seems to be run out of the UK (was it purchased?), and seems to have
    a different ethos to the 'do no evil' US operation, as much as they try to
    be the same comapny.

    - While Adsense has taken a strong stance on illigal clicks, there is no appeal process to the decisions that they are making. They have made up their mind,
    and they didn't care why.

    As Google gets larger, and buys/develops more customer facing businesses,
    rather than technology, this situation will only get worse, and more scary.

  23. Maybe you should check your maths by caitsith01 · · Score: 3, Insightful

    "They seem to charge the people who want my time, which I think is fine."

    How is that fine? YOUR time. GOOGLE charging other people for it. Yes, you get 'paid' through Google's services... but really, they are taking your time and more importantly your conscious and sub-conscious attention, and selling it to other people. So while this doesn't leave a hole in your pocket, it arguably does take a bit of your freedom of choice away, possibly without you even realising it.

    I mean, am I the only one who thinks that advertising will eventually get subtle and targeted enough that we effectively won't have free will in some respects? Has this already happened? GMail in particular really, really bothers me. Microsoft may try to screw me in many ways, but as far as I know they are neither smart nor subtle enough to pull of the marketing tactics that Google employs. With MS I can say, no, I don't want to pay $500 for Office. With Google it can be hard to work out what I'm paying for their services.

    And this whole 'trust them, they're nice' thing has got to end. The answer to the question, "Who's afraid of Google" should be anyone who understands why competition and a balance of power is an inherently good thing. People like those of us at ./ should be doing everything in our power to make sure Google stays accountable, not worshipping them for writing a cool search algorithm.

    --
    Read Pynchon.