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Firefox Plans Mass Marketing Drive

Ivan Mark writes "Christopher Beard, the VP of products at Mozilla Corporation, told ZDNet UK on Monday that there is a 'strong likelihood' that Firefox 1.5, the next major version of the open source browser, will be released on 29 November. Beard said they are planning a 'big marketing push.' 'You will have real people telling you about Firefox's features-- what's cool and great,' said Beard. 'People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location.'"

57 of 304 comments (clear)

  1. Might be good for film students by Anonymous Coward · · Score: 4, Interesting

    This might be a real good way for film student to get some real world pratice. Might even land them a job.

    1. Re:Might be good for film students by Anonymous Coward · · Score: 5, Funny

      Also a good opportunity for aspiring models. "Firefox is the open-source, standards-compliant web browser for everybody. With automatic pop-up blocking and enhanced privacy features, Firefox lets you take back the Internet. Plus, look at my tits."

    2. Re:Might be good for film students by dwandy · · Score: 4, Funny
      Prizes for the best videos will be awarded at the end of the campaign.

      Free copies of the browser?

      ...err, wait a sec...

      --
      If you think imaginary property and real property are the same, when does your house become public domain?
  2. Re:Yeah but will it compensate for this? by MrP-(at+work) · · Score: 4, Insightful

    I dont use firefox (I use opera), but how many times does this happen to people who use IE? I bet a lot more than firefox

    --
    [an error occurred while processing this directive]
  3. mmm...tasty by Connie_Lingus · · Score: 3, Funny

    Genetically-modified viral marketing...tastes great with chicken!

    --
    never bring a twinkie to a food fight.
  4. For me, marketing will not "cut it!" by bogaboga · · Score: 5, Insightful
    While I appreciate Firefox's achievements, marketing will not persuade me that much if I still have to tweak it to have sites with streaming media work properly. The popular URL http://zdnet.com.com/1606-2_2-5967129.html comes to mind. Heck, it might not be Firefox's fault but if the other browser on the other platform works, then Firefox should work in a lay man's view.

    Do not tell me I'll need a Media Player installed because I have Linux media players of all colors installed on my system.

    1. Re:For me, marketing will not "cut it!" by rsidd · · Score: 2, Informative
      Do not tell me I'll need a Media Player installed because I have Linux media players of all colors installed on my system.

      Try mplayer-plugin (known on ubuntu as mozilla-mplayer), and the win32-codecs package. The site you point out works perfectly on my system if I choose windows media (mplayer-plugin) or realplayer (realplayer 10 for linux). As does Apple's trailers site (presently otherwise viewable only with quicktime 7) and a bunch of other stuff -- in fact, everything I've tried except some VRML stuff.

      But from a purely browsing experience, I no longer think Firefox is the best open-source browser -- konqueror in kde 3.5 hasn't failed me on a site yet. The collaboration with Apple clearly helped...

    2. Re:For me, marketing will not "cut it!" by B3ryllium · · Score: 2, Funny

      The problem is that he uses Linux, and doesn't know how to use Google. :)

  5. Re:Yeah but will it compensate for this? by spacefight · · Score: 5, Interesting

    I've seen a crashing Firefox too recently, but most of the time, a plugin was directly involved while loading the page (Java, for example). I must say though, that a plugin shouldn'be able to crash Firefox itself, although it does. Couldn't firefox load the plugin somehow in an new thread which can die anytime it wants?

  6. Mod parent up by mekkab · · Score: 4, Interesting

    I hate when I try to resume firefox from sleep (i.e. it's been paged out) and it just hangs (both on Win2k, WInXP). I suspect Java is involved (or some other plugin) but its a nightmare.

    I've also had the same problem with Safari; however it just NEVER came back from paging and after 10 minutes I yanked the plug from the wall (I was that pissed off!).

    And I hate that Opera has issues displaying /.

    /unhappy with pretty much every browser

    --
    In the future, I would want to not be isolated from my friends in the Space Station.
    1. Re:Mod parent up by Thing+1 · · Score: 4, Informative
      I researched this the other day because I, too, was so fed up with Mozilla's slowness to come back up after having been minimized.

      Turns out there's a great answer:

      From http://weblogs.mozillazine.org/qa/archives/2005/10 /beta2_candidate_builds_availab.html

      [...] try setting the "config.trim_on_minimize" pref to "false"

      This is done by:

      1. Open new tab.
      2. Go to "about:config".
      3. Right-click, select New, Boolean.
      4. Type the variable name, "config.trim_on_minimize", hit Enter.
      5. Type "false", hit Enter.
      6. Exit and restart Mozilla.

      Now it won't free memory when it minimizes, which it generally takes 30-60 seconds (sometimes longer!) to restore when the user clicks on the task bar icon to bring it back up.

      --
      I feel fantastic, and I'm still alive.
  7. Firefox, Please Tame Your Memory Hunger by ServaL · · Score: 5, Insightful

    The 1.5 release has some nice new features, but there is one constant in every release: Firefox gets an augmenting chunk of memory.
    After a couple of hours, it is getting some 100 Mb of memory.

    And counting.

    I hate it to restart with all those tabs open.

    1. Re:Firefox, Please Tame Your Memory Hunger by n0dalus · · Score: 4, Informative

      I hate it to restart with all those tabs open.

      Get SessionSaver.
      It will restore your open tabs on startup or after a crash. It is also great for when one of the plugins (flash, java, or maybe just Firefox itself) makes the browser slow down over time; after a lot of usage you can just close it and reopen Firefox -- with all your tabs but a fresh start on memory usage. This extension has almost entirely eliminated the need for bookmarks for me too.

    2. Re:Firefox, Please Tame Your Memory Hunger by Anonymous Coward · · Score: 4, Informative

      1) being worked on (GRE runtime)
      2) Firefox 1.5 supports incremental updates
      3) name it
      4) You don't have to. Mozilla keeps maintaining the suite (1.7), the Seamonkey project keeps improving the suite.
      5) Multitasking.

  8. To do what, exactly? by lpangelrob · · Score: 3, Insightful
    Okay. I'm confused.

    To an end user, what is there to tout so that they can be 'more convinced' than when the 1.0 marketing first came around? Automatic updates? A better preference menu? Works more with sites than the last time around? Less bugs?

    Don't get me wrong — these are good, useful features for those of us intimately familiar with browsers. But I'm not sure what marketing can say to Joe User that they didn't say the first time in order to get him to switch.

    1. Re:To do what, exactly? by Eric+Pierce · · Score: 2, Informative

      It's faster.

      Go to any page with 100+ image on it. Click on an image to view it, and then click Firefox's back button. You're back in an instant to the page w/100+ images.
      Try the same experiment w/Firefox 1.0.x. It's sloooooooooow returning to the previous page.

      Also, SVG (Scalable Vector Graphics) support is turned on in 1.5. Send someone to http://www.croczilla.com/svg/samples w/Firefox 1.5. All the images there are vector based, and several are dynamic (click around). Check out 'XBL Shapes' near the bottom. Very cool! And SVG is a native implementation in Firefox, so you don't have have that wretched browser after thought feeling that Flash gives. Personally, I've been waiting ~2 years for SVG support to be turned on in Mozilla/Firefox. Expect to see a slew of cool SVG sites popping up in the next 6 months!

      I could go on...

  9. Am I the only one... by msh104 · · Score: 2, Interesting

    who would like to know what those "amazing new features and stuff" are?

    1. Re:Am I the only one... by Ythan · · Score: 2, Informative
  10. Open Document Format by pubjames · · Score: 5, Interesting

    How much work would it be to get Mozilla to display Open Document Format documents? Presumably it's already got 90% of what is required.

    It would be a big boost for the format if anyone with Firefox could read it.

    1. Re:Open Document Format by cortana · · Score: 2, Funny

      No offence, but your comment reminded me of this Dilbert strip. :)

      Having said that, someone could write a plugin to display OpenDocument documents, just like any other browser plugin, although I would get annoyed that every time I clicked on a link to an OpenDocument file, I had to wait for OpenOffice.org to load...

    2. Re:Open Document Format by Nate+B. · · Score: 5, Interesting

      I don't think the parent was talking about a MIME link to open OpenOffic.org, but rather Firefox actually rendering an ODF file itself. After all, ODF is just XML with a custom DTD. What it would take for Firefox to read that would be support for the DTD and displaying spreadsheet cells as table elements, etc.

      Firefox would be an ODF reader that could also print ODF. It has little to do with OOo. While ODF and OOo have an historical relationship, implementing ODF is not dependent on OOo.

      --

      "Insanity is doing the same thing over again expecting a different result."
  11. Re:Marketing by Bungopolis · · Score: 5, Insightful

    A good point, but do consider that increasing the user base must surely have a positive effect on development as well. Somebody who uses Firefox is more likely to think about contributing to it than somebody who doesn't -- whether that be simply via bug reporting, plug-in development, or even direct source contribution.

  12. A Chance for More Mischief by dancingmad · · Score: 2, Funny

    'People can create the video and upload it to the Mozilla site. The video will then be reviewed and put on our Web site, with a link from their location.'"

    Expose + Goatse, here I come!

    --
    "There is no time, sir, at which ties do not matter," Jeeves, (Jeeves and the Impending Doom)
  13. Re:Anecdotal by jacksonj04 · · Score: 2, Interesting

    Mine is stable, except for when an extension which modifies the rendering engine is loaded. Web Developer toolbar, GreaseMonkey, they all cause havoc when closing the browser.

    And yes I have submitted a bug report.

    --
    How many people can read hex if only you and dead people can read hex?
  14. Firemonger by asciimonster · · Score: 5, Informative
    Would showing of the Firemonger CD also qualify for this competition?

    The Firemonger project is also boasting a lot of new features when it releases its FireFox & Thunderbird bundle. Just have a look at the cool new screenshots.

  15. Go Firefox by aaronmarks · · Score: 3, Interesting

    I've been a strong believe in Firefox since day 1 and I'm really glad to see that the browser is constantly making headway. The general rule of thumb is really that if a page isn't showing up right in Firefox, then it was either made by Microsoft or it just wasn't made right (almost the same thing). Firefox has always been rock solid for me and I love it's features. I also think that it's really important that the browser is made cross-platform; what good is the web anyways if everyone can't see it the way it was intended to be seen???

    I'm going to go put on my Firefox t-shirt now that my girlfriend got me for my birthday last year ;-)

    --
    Aaron Marks
  16. Please Tame Your Memory Hungry Usage Habits? by expro · · Score: 2, Interesting
    >The 1.5 release has some nice new features, but there is one constant in every >release: Firefox gets an augmenting chunk of memory.
    >After a couple of hours, it is getting some 100 Mb of memory.
    >
    >And counting.
    >
    >I hate it to restart with all those tabs open.

    I would not minimize thee importance of continuing heroic efforts of memory optimization, which I know they have spent a lot of work on in the past, and hope the continue to pursue fiercely, but here are some points you might consider:

    1. "All those tabs" means all those pages active simultaneously. Presumably they are also not trivial pages containing only text, and the more-complex the pages, the more memory they consume.

    2. What is the memory for, if not to be used by your active application that you are doing lots of things, opening lots of tabs, in. Would you rather have applications that are unable to use the memory that you have properly to your advantage in your active applications?

    3. If you think the memory is really an effect of creeping memory leaks, try using the menu option "bookmark all tabs", closing Firefox, and reopening with the bookmark. This should restore all your tabs, and now go to each page and within a few minutes do something on each page to make sure they are active and see if your memory consumption is anywhere near where it was after 2 hours. If it is, then that would seem to be the memory required to support that many pages simultaneously active and is not some sort of creeping leak.

    4. There are any number of tools to profile Mozilla for memory leaks and you can contribute.

    5. Try a simpler browser that doesn't do nearly so much as Firefox does, but if the browser doesn't support tabs, do you really think memory consumption will be much less opening that many individual pages in seperate windows?

  17. But Marketing Does Work by dwandy · · Score: 5, Insightful
    Well ... maybe you're the exception then, because there is plenty of evidence that marketing works. People are susceptible to the advertisements that they see, and people do respond to them.
    If marketing didn't work, and products really had to stand on their own merits the world would be a whole lot different than it is today.

    Personally I think that what the open-source community needs in general terms is more marketing. The closed-source guys get it -- they get it because they didn't win market share by writing a better product (not even better than the other closed-source guy). The closed-source companys won market share by MARKETING.
    Plain and simple.
    And now that they face a new competitor (open source) they respond in a time-tested manner: marketing.
    It should be plain and obvious by now that the steady stream of "articles" (c|net, zdnet etc) are just part of a marketing campaign; hidden under the umbrella of 'news'.

    --
    If you think imaginary property and real property are the same, when does your house become public domain?
    1. Re:But Marketing Does Work by WWWWolf · · Score: 2, Interesting
      Personally I think that what the open-source community needs in general terms is more marketing.

      Yeah! Open source needs marketing. I think the developers just are too modest, as in "Oh, if this thing is any good, it will sell itself". Well, may be true, but they also need to catch people's attention by telling them how good it is.

      Open source folks often don't try to communicate this properly. They don't try to answer people's questions. They make the information available, they just don't try to make it really all that well accessible. "Oh, we're just building the software, here's the download, here's the documentation. If you have any questions, RTFM/RTFS/RTF technical FAQ". (One of my big peeves is too technical FAQs - if I've never heard of the program, I assume the FAQs could cover some really basic questions, as in "What it is, what it does, what it needs to run" - not "This program blows up when I do X with Y" for pages and pages.)

      For example, if I'm trying to find a CMS, and need to dig five minutes through the site to find out what database systems it supports, that's a problem. If they said up front "needs PHP (safe mode not supported) and MySQL" I might not have needed to waste five minutes on the site to know that I can't run the program on my web host. =)

      Firefox folks are doing this right: "Here's a good web browser. People say it's good. Here's why it's so good and popular right now." They aren't really "selling" the thing as in "buy buy buy", they just have a refined way of telling what their software is good for and answering why you should use it.

      If you want to see really amazing OSS marketing, try LilyPond (see the "Dive into" and the essay). This is how to do the thing.

    2. Re:But Marketing Does Work by Kjella · · Score: 2, Interesting

      Well ... maybe you're the exception then, because there is plenty of evidence that marketing works. People are susceptible to the advertisements that they see, and people do respond to them.

      And for the most part, marketing works very well in those areas you aren't able or willing to investigate in such detail as to look past the fluff. As far as Intel vs AMD or nVidia vs ATI or whatever, I'm pretty immue to marketing because I visit tech sites and know the numbers. Ask me about dish washers or car accessories or brands of clothing, I can always say marketing doesn't affect me but it does. Why? Because I'm not going to spend ages understanding those markets, who's selling quality and who's selling fluff. Particularly when it comes to free products, I'm sure as hell not going to do a comparative review. I'll just grab something reasonably popular and recommended and just use it, because it would be a bigger waste of time to try out lots of different software than some slight time lost with sub-optimal (but still good) software. Simple cost-benefit analysis (with time being money). Most people are never ever going to ask themselves the question "What web browser should I use?" or "Why should I switch from IE?" unless you tell them about it.

      I actually remember there being a small piece about this in a social economics class I took. If you have non-perfect information, then informational advertisement to enlighten the market is socially optimal, up to a certain point. In a competitive environment, you obviously have brand wars that serve no other purpose than to steal market shares and go far beyond that point, but there's a base level of marketing that is needed to connect producers and consumers for mutual benefit. While I still think Firefox has to win on the merits of the product, visibility is needed as well. The world's best browser hidden away on sourceforge doesn't do many people any good...

      --
      Live today, because you never know what tomorrow brings
  18. Re:Going to have to do better than that I'm afraid by Andrewkov · · Score: 4, Insightful

    I disagree .. The average user I talk to is sick of pop-ups, spywayre, browser hijacks and other nusances that come with IE. When I tell them about Firefox, they are interested and some even download it.

  19. Why is this acceptable? by NineNine · · Score: 2, Insightful

    A 3rd party program to make Firefox work correctly? Why, exactly, do you see this as acceptable? I certainly don't.

    1. Re:Why is this acceptable? by Hugonz · · Score: 2, Insightful

      MMMMM I'll bite.

      First of all, it is not a "3rd party program", it is an extension. In Firefox, pretty much all beavior is written using ECMAScript and XUL, so everything is in the same level of hierarchy. The issue that this is not included in the mainstream installer is an entirely different matter.

      It happens that this one extension gives you the behavior *you* are expecting. And what you expect the browser to do isn't necessarily the right thing.

  20. Re:Yeah but will it compensate for this? by dkf · · Score: 4, Insightful
    I must say though, that a plugin shouldn'be able to crash Firefox itself, although it does.
    Don't hold your breath waiting for that to happen. Plugins are inherently a potential source of trouble since they're "plugging in" extra code into the browser (which is how they support their functionality, of course) and if they've got a bug the crash can take out the browser itself. While it is possible to write plugins such that virtually all the plugin code actually runs in another process (some plugins work this way) they cannot run entirely in a separate process, and so cannot be totally isolated.

    FWIW, this isn't a Firefox issue. It's just a fundamental problem with all plugin-based architectures (Windows is particularly infested with this sort of trouble, given that it's all founded on COM, which is itself the same sort of thing as a plugin arch...)

    --
    "Little does he know, but there is no 'I' in 'Idiot'!"
  21. Re:Some extensions don't work with 1.5 by Dehumanizer · · Score: 2, Informative

    1.5 isn't out yet - you, like me, are using an RC. Many extension authors are lazy and will only update their extensions after 1.5 is *really* released.

    --
    The Tlog - a technology blog
  22. Re:Version 1.5 by 16384 · · Score: 5, Funny
    At Mozilla Corporation, we understand how to unleash virtually. Think innovative, cutting-edge. Our feature set is unparalleled, but our turn-key re-sizing management and newbie-proof use is invariably considered a remarkable achievement. Think mega-cyber-killer. Our feature set is second to none, but our real-time action-items and easy configuration is frequently considered an amazing achievement. We will cultivate the capability of user communities to repurpose. Do you have a game plan to become proactive? If you morph virally, you may have to implement ultra-mega-intuitively. We think we know that it is better to streamline perfectly than to engineer micro-perfectly. If you maximize virally, you may have to engage virtually.

    Mozilla Corporation has revamped the concept of web services. We pride ourselves not only on our feature set, but our newbie-proof administration and user-proof use. The micro-CAE factor is web-enabled. If you architect intra-vertically, you may have to transition super-super-macro-nano-extensibly. What does it really mean to seize "wirelessly"? If all of this may seem dumbfounding to you, that's because it is! The project management factor is interactive. Do you have a plan of action to become innovative? Do you have a plan of action to become blog-based? We always redefine customer-directed branding. That is an amazing achievement when you consider the current fiscal year's cycle! The channels factor can be summed up in one word: intuitive. We have come to know that it is better to brand interactively than to reintermediate magnetically. If all of this may seem discombobulating to you, that's because it is!

  23. The adblocker does it by Nice2Cats · · Score: 3, Informative

    The main reason I use Firefox on my Mac over the otherwise pretty good Safari is the adblocker plugin. Not having crap blink in my face on every second site, not having a little bit of text squeezed in between fat columns of ads for stuff I simply don't want, let alone need, has really changed my attitude towards the web in general. There is no way I am ever going back to a browser that doesn't support this feature. If you are thinking about testing Firefox -- get that plugin when you do.

    1. Re:The adblocker does it by mikeplokta · · Score: 2, Informative

      Try SafariBlock, which aims to replicate AdBlock in Safari.

  24. Extensions... by xtracto · · Score: 2, Insightful

    Web Developer toolbar, GreaseMonkey, they all cause havoc when closing the browser.

    I used to have a lot of extensions installed on Firefox (it is my primary browser on Win2k) but I think it is what makes it unestable. Nowadays I just have adblock, and I am thinking in changing that for Privoxy.

    I think for a "stripped" browser, firefox is quite big on memory (125,468K virtual size, 59,156K private) against a Mozilla.exe with 65,204K virtual size 12,216K private. What is exactly what they "stripped" ?

    --
    Ubuntu is an African word meaning 'I can't configure Debian'
  25. Re:Yeah but will it compensate for this? by kyofunikushimi · · Score: 2, Informative

    fwiw, they've fixed an issue with the removal of plugins crashing ff. https://bugzilla.mozilla.org/show_bug.cgi?id=31602 5#c6 appears to have been a popular issue.

    --
    oo
  26. How about less features... by bradleyland · · Score: 5, Insightful

    ...and more bug fixes. I push Firefox to a lot of my clients, but the infamous memory leak issue pops up on occasion, forcing certain users back to IE. Also, plug-in support for Firefox flat sucks. Plug-ins are the #1 complaint I get from users. The WMP plug-in blows chunks, and there's no readily available alternative that the user can get to without jumping through hoops. To them, it's easier to open IE where it "just works". How about when Firefox randomly deletes a user's bookmarks? They love that too.

    It's a great browser. It's got awesome features, and I don't think it lacks in that department, but I do think it needs some polishing if market share is to grow much beyond what it is today.

  27. Re:Yeah but will it compensate for this? by GetHimHesDifferent · · Score: 3, Insightful

    It's extremely rare to find a site that works better in FF than IE, it's still too common to find the reverse situation. Websites which look better in IE are made by "designers" who are either lazy (pressured?) or ignorant of web standards. They conform to the largest user base only - IE. As IE loses market share to proper browsers (FF, Opera, Safari, Konqueror...), this approach will no longer be good enough. A designer who knows about web standards will likely know that it's better to keep the poor Internet Explorerites happy with IE hacks (as they make up what, 80%?). If they don't then IE visitors will see the website as "broken", when really the website is fine, it's just IE that's broken.

  28. Qwantz by slvi · · Score: 2, Interesting
    Firefox renders all the sites I visit adequately, except http://www.qwantz.com/. Qwantz is a zany web-comic where the punchline is often in the image's title tag. The tag's often quite long and Firefox refuses to show me all of it! I have to right-click it and view the image info. It gets tedious fast.

    IE shows me all the tag from just hovering over the image.

    What's up with that?

    1. Re:Qwantz by Astatine · · Score: 2, Insightful

      I hope I'm remembering this correctly, I _think_ it's the "title" tag I'm thinking of (can't be bothered to go to the effort of checking...)

      I used to develop a big scary web application. This web application used title tags to include descriptions of things which were sometimes quite long. After being localized into French they came out very long, and Firefox truncated them. The testers duly filed a bug report. It was assigned to me and I researched and discovered that apparently "title" is meant for short summary text only and should not include an essay; Firefox is behaving correctly. I removed the descriptions from the title tags and put them somewhere else; bug resolved.

      Qwantz should use something else instead. I believe "alt" might be considered correct, except the browser doesn't have to display it unless you disable images...

    2. Re:Qwantz by jesser · · Score: 2, Informative

      That's bug 45375. Fixing it correctly (so tooltips not only aren't truncated, but wrap when they need to) apparently requires a scary change to XUL layout, which is the main reason it hasn't been fixed yet. It looks to me like it will be fixed in Gecko 1.9 (Firefox 3).

      I think there are extensions you can use so you'll see a different kind of tooltip that doesn't suffer from the bug.

      --
      The shareholder is always right.
  29. correction.. by Anonymous Coward · · Score: 2, Informative

    Youre wrong! Opera doesnt have ads anymore.
    It's been 100% free and Ad free since version 8.5
    For me its just 1 annoying thing about it, it doesnt support rich text editing.
    It will in version 9, but thats not coming before Christmas..

  30. Worth of VC capital by NineNine · · Score: 5, Funny

    You, sir, have just written all you need to procure millions from venture capitalists. Congratulations! I recommend taking the money to buy yourself lots and lots of toys. Don't worry too much about actually putting out a product or generating any revenue. Those two paragraphs are worth MILLIONS!

  31. Maybe Session Saver would... by chester_br · · Score: 5, Informative

    In the (rare) occasions in which Firefox crashed on my Mac, Session Saver was a great helping hand (I don't use its automatic restore for every startup, just for browser crashes).

    Don't know whether it restores data such as server-session-id cookies (which would be needed to salvage this insurance app incident, for example), but having such an option available as a plugin is what made me stick to Firefox in both Windows and Mac OS X.

  32. Re:Going to have to do better than that I'm afraid by jferris · · Score: 2
    I agree, in the sense I don't think that it will be the most effective thing that they can do. But still, it is a step in the right direction. Playing hide and seek with a potential userbase that doesn't know you exist is not going to result in many people finding you.

    What I would love to see is an actual television campaign of some sorts, although I know that it is cost prohibitive for them. When I think of Firefox advertisements, what I would love to see is a series of commercials similar to what Apple did. I don't remember the exact commercials, but they had a real person explaining why they switched to a Mac from a PC. Each commercial ending with a link to read about switching over. Granted, I don't use a Mac, but it was a very smart commercial. ;-)

    --
    You are in a maze of little twisting passages, all different.
  33. Will people pitch a message that stresses freedom? by jbn-o · · Score: 2, Interesting

    If by free you mean a reference to price, that would be sad. I think you're right—that will almost certainly be the message people use to pitch Firefox. But that message is not unique. Another silly message has been used by the Mozilla Foundation in the past—browser "choice"—when they talk about either Firefox or the Mozilla Suite. This message fails to convince because it is not true.

    What separates Firefox (and Mozilla Suite, but nobody is talking about that anymore) from the rest of the popular web browsers is software freedom. Firefox lets users run, inspect, share, and modify the program at any time for any reason. There are many great consequences of software freedom but the freedom itself is what makes the difference and the freedom itself should be celebrated by name. Plenty of proprietary browsers cost the users no money, so being available gratis is no big deal. If all one cares about is price, one has long had the choices of Microsoft Internet Explorer, Opera, and Netscape Navigator. But if all one cares about is price, before the Mozilla Suite was available, no popular web browser would give the user software freedom.

    The following message is still true, so many years after this essay was written:

    "Sooner or later these users will be invited to switch back to proprietary software for some practical advantage. Countless companies seek to offer such temptation, and why would users decline? Only if they have learned to value the freedom free software gives them, for its own sake. It is up to us to spread this idea--and in order to do that, we have to talk about freedom. A certain amount of the ``keep quiet'' approach to business can be useful for the community, but we must have plenty of freedom talk too."

    I think a marketing drive around Firefox would be a perfect time to introduce users to software freedom, and in so doing, tell users why Firefox matters with a message that is unique, true, and compelling. Let's hope that the Mozilla Foundation's commitment to the Open Source movement is not so strong that they're willing to do as that movement advocates and dispense with talking about software freedom by name and championing software freedom for its own sake.

  34. Re:Yeah but will it compensate for this? by crache · · Score: 2, Informative

    In konqueror, if the flash plugin freezes up, you can kill it and continue browsing the page, just without flash functionality.

  35. Marketing Works, but isn't Necessary by TubeSteak · · Score: 2, Interesting
    Reminds me of a Lego story a while back. Lego brought in 250 model train enthusiasts to help design a new Lego train set.

    The new locomotive, the "Santa Fe Super Chief" set, was shown to 250 enthusiasts in 2002, and their word-of-mouse [sic] helped the first 10,000 units sell out in less than two weeks with no other marketing.


    It is a well known fact that if you can influence the purchasing decisions of a few dedicated users (enthusiasts) they'll market the product for you for free.

    Sometimes its better not to try and sell a complicated product to non-techies who can't/won't understand the product without significant education.
    --
    [Fuck Beta]
    o0t!
  36. Re:Yeah but will it compensate for this? by tomhudson · · Score: 2, Insightful

    My question is how the fuck you can make a web site conform to IE, when IE can't even conform to itself?

    IE is like Word - different versions, different patch levels, don't work the same. Stuff that works in XP sp2 doesn't work a few months later.

    I gave up. Fuck Microsoft. They can't be bothered to fix their crap, I'm not going to be bothered working with it. I code to firefox, and when people tell me something doesn't work, I just tell them "Gee, your browser must have a virus", and to go to getfirefox.com. Tehy ALL buy it. After all, b0rked, virus-laden software is synonymous with Microsoft.

    I spent a couple of hours last night checking because someone was saying that a cretai feature wasn't working properly on my site - IE was giving them an "error in line 597" which is a laugh, because there IS NO LINE 597! Once they see that, they become much more receptive to switching browsers.

    It took a couple of weeks for someone to complain. Why? Because everyone else has a copy of firefox already on their computer, and is either using it as their main browser, or, when something doesn't work in IE, fires up firefox. This was unheard of a couple of years ago, but its fast becoming the norm.

    Don't think Microsoft doesn't know they've lost the browser market. They know. What they want to do is replace the browser as the future platform with .NET, which is another piece of bloatware designed to keep another generation of MCSEs under thrall.

    And before you mod this as troll or flamebait - think about it ... why did Microsoft publicly declare that there would be no IE7? Because they don't want the browser to be the next platform, because they don't have a good-enough product, and can't compete, and they know it. That they're now going to produce an IE7 means nothing - the browser is no longer a major part of their long-term survival strategy. They can't lock you in with it, its gone, baby!

    Just switch to firefox and get over it, already!

    And while you're at it, if you have a domain, throw some firefox banner ads on it. They get more clicks than anything else you can put up there (except banners for free pr0n, of course).

  37. Re:Yeah but will it compensate for this? by NanoGator · · Score: 2, Interesting

    "I dont use firefox (I use opera), but how many times does this happen to people who use IE? I bet a lot more than firefox"

    For me personally (and across 3 or 4 machines over the years...) IE has been decidedly more stable than Opera or FireFox. I've found that visiting lots of image heavy sites wit Opera or FireFox will either crash or become so slow that they need to be restarted. I've never had this problem with IE 5 and newer. In FireFox's defense, though, I haven't updated in a few months, so I cannot say that problem exists today. Once in a great great while, IE will crash if it's been open for several days and I run across flash or a movie file. (I think that's happened a whopping 3 times in the last year.)

    That said, neither are so unstable that I won't use them. Opera recovers nicely by bringing the pages I was on back up and FireFox takes considerably longer to give me any trouble. In either case, the browsers have to be open for days at a time. I honestly don't think the stability of either app will cause people to stay with IE.

    --
    "Derp de derp."
  38. Re:RC3 still has rendering errors by mw22 · · Score: 2, Informative

    Well, there is nothing wrong with your css, it should work fine.
    This is a incremental reflow bug in Mozilla, see:
    http://wargers.org/mozilla/test/renderr.html
    This uses a javascript hack to trigger the bug, compare it with javascript turned off.

    You can easily circumvent this bug in Mozilla's rendering by instead of using this:
    div.center > div {
        margin-left:auto;
        margin-right:auto;
        display: table;
    }
    use this:
    div.center > div {
        text-align: center;
    }
    See here: http://wargers.org/mozilla/test/renderr2.html

    This is probably already a known bug of Mozilla.

  39. Re:why upgrade? by An+Onerous+Coward · · Score: 2, Interesting

    Simple, succinct, but it glosses over the downside. When I wake up in the morning, I want to shave, brush my teeth, and comb my hair, but integrating all those functions into one utensil wouldn't make for a better morning hygiene experience. A simple BitTorrent client might make sense in Firefox, but personally I want more control than a simple client would give me, especially in Firefox's environment (where the programmers will presumably want to make the experience similar to any other download).

    At a minimum, I would want control over maximum download and upload speed, to decide when to stop seeding the file, and to be able to decide whether or not to download individual files within a directory. I just can't see a sane way to do that in Firefox's current download manager, and I can't see why I should want it to try.

    I'm not aware of any other browsers that have such a thing integrated, so saying there isn't a reason to use Firefox until you get that particular feature seems a little silly. What are you using?

    --

    You want the truthiness? You can't handle the truthiness!

  40. Negatives of IE by DrIdiot · · Score: 2, Informative
    Firefox has a lot of positives, but sometimes people really need a good reason to change. Some people won't change for some new features.

    I think this is a really good reason not to use IE

    The fact that gaping vulnerabilities like these are found in a closed source browser like IE all the time and yet remain unpatched is one of the most convincing arguments to lead people away from IE.