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Dotless Top Level Domains?

nodnarb1978 writes "As reported on Yahoo, a Dutch company called UnifiedRoot wants to offer top level domains without extensions. For instance, just typing slashdot would bring up this site, instead of slashdot.org. UnifiedRoot is careful to differentiate itself from New.net, but it seems their similar business tactics leave plenty of room for comparison. Another bone of contention is the price: UnifiedRoot wants $1000USD up front for a registration, with an additional $240 yearly renewal. With domain abandonments higher than ever, is this a solution looking for a problem? And would anybody really want to place control of entire TLDs in the hands of one private company?"

56 of 370 comments (clear)

  1. No thanks by chipster · · Score: 4, Insightful

    The TLD is an important piece of the identifier, IMHO.

    1. Re:No thanks by Anonymous Coward · · Score: 2, Funny

      No Thanks? Why would anyone turn down these "Topless Dot-Level Do-maids"?

    2. Re:No thanks by shmlco · · Score: 2, Insightful
      "...use the two letter country identifier to assist in commerce..."

      Actually, we need more than those. I'd like to see more domains like sheerdelight.co.us or goldendragon.ca.us. Each state is, after all, responsible for the business names of those who do business within the state, and you just know that a "golden dragon restaurant" exists in every state. As is, the first one who gets there locks out the other 49.

      Not to mention the fact that it would vastly benefit local search relevance if I could constrain my results by "co.us".

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    3. Re:No thanks by hackstraw · · Score: 2, Funny

      Granted the conventions are routinely flouted, and that those able to enforce them show little inclination to do so. Is that really an argument for making the system easier to abuse?

      Without TLDs, there is nothing to abuse.

      That's like trying to reduce crime in a high crime area by removing all the locks

      Its more like trying to make an argument by analogy by comparing apples and black holes by removing the blackness. 99% of the time arguments by analogy leads to dumbass comments like mine to say how poor the analogy is. They are about as effective as TLDs.

    4. Re:No thanks by baadger · · Score: 2, Insightful

      The solution of course is to ditch .com, and restrict .org and .net and move to country based TLD's entirely. The .com, .net and .org TLD's should be kept for purely international matters that concern everyone on the planet. .com -> .co.cctld .org -> .org.cctld .net -> .net.cctld

      People could cope, it's just the politics and legal battles that'd ensue. Sad really.

    5. Re:No thanks by cowscows · · Score: 2, Insightful

      But what about a company like Microsoft, or Apple, or Google, or Toyota, or heck, just about any company out there big enough to span multiple countries? Which state would Walmart get their TLD through? I believe they have their headquarters in arkansas, but I've never been to one in that state. Trying to figure that out would be a pain in the ass. What state is Amazon.com based in? I don't have to know that, I don't have to look it up, and I like it that way.

      When I started my personal website, I lived in Maryland. Now I live in Louisiana. Would I have to get my tld changed? Will I have to pay for it? How much should that cost. What if someone already has it? Can I keep the old one?

      There are plenty of other ways to make your local search better. Google is good at a bunch of them. Besides the fact that most business websites tend to have addresses on them, there's lots of other ways to get that information and cross reference it all. Phonebooks for example.

      --

      One time I threw a brick at a duck.

  2. Gotta love this business model by tomstdenis · · Score: 2, Insightful

    The fact that a DNS server requires next to no bandwidth, cpu power or other facilities. Then they charge you stupid fees "per year" for the privilege...

    I say make all DNS queries recursive [throw out the cache] and make the domain owners earn their money.

    I wouldn't mind a slightly slower net if it meant I could piss off some grubby TLD exec :-)

    Tom

    --
    Someday, I'll have a real sig.
    1. Re:Gotta love this business model by cperciva · · Score: 4, Insightful

      The fact [is] that a DNS server requires next to no bandwidth, cpu power or other facilities

      This depends upon the amount of traffic you're handling. I suspect that the .com name servers spend more than $10/year of bandwidth and CPU time answering requests for google.com.

    2. Re:Gotta love this business model by saikatguha266 · · Score: 5, Interesting

      Oddly enough, DNS does use a fair bit of bandwidth (~13Gbps at the root servers based on numbers in [1]). Adding a new TLD involves adding an entry to these root servers. The root servers already have a hard time answering queries for ~300 TLD's that are quite cachable (60-85% are queries that should have been cached but are not [1]). Adding thousands of additional TLD's which are harder to cache only exuberates this problem. Add to the fact that the root servers are a central point of failure, and represent a big target for DDoS; they require a lot of extra provisioning and security. Medling with the DNS root is no laughing matter.

      Now I don't know how these guys came up with their cost numbers, and whether or not they are justifiable, but I am pretty sure that adding a DNS TLD will cost them a fair bit.

      [1] http://www.caida.org/outreach/papers/2001/DNSMeasR oot/dmr.pdf

    3. Re:Gotta love this business model by njyoder · · Score: 2, Interesting

      Jesus Tom, this is twice in a week I've seen you get moderated up for blatantly false statements on Slashdot. As saikatguha266 rightfully pointed out, operating the root DNS servers requires a massive amount of bandwidth and has high operating costs. In addition to that, DNS queries are already recursive, so I don't understand what your point is. People who don't even understand how the DNS protocol works, and try to assert that a fundamental component of how it works--recursion--isn't used, shouldn't criticize it.

      You're not insightful, you're suggesting making them waste even more money than is already wasted. As someone else pointed out (http://www.bind9.net/dnshealth/), many DNS servers are already improperly configured and as a result, are bombarding the root DNS servers with tons of unnecessary queries. It's a huge waste of bandwidth and resources. If DNS servers were configured properly, respecteced DNS TTLs, cached queries properly, a huge burden would be taken off the root servers, and they could actually lower their prices.

  3. AOL keywords by BushCheney08 · · Score: 5, Insightful

    This sounds almost like AOL's keywords, except on an internet-wide basis. We really don't need further AOLification of the internet...Also, several browsers already tack on .com if you just type a single word into the address bar.

    --
    Be a real patriot: Question authority. Think for yourself. Formulate your own conclusions.
    1. Re:AOL keywords by zlogic · · Score: 2, Insightful

      I think many browsers don't add .com to the address but rather do a "I'm feeling lucky" search for the address typed if they fail to load the website directly.

  4. Kinda wondering how this will be supported. by jZnat · · Score: 5, Informative

    Many web browsers will (by default) submit a domainless word to a search engine like Google unless the domain is covered by your hosts file. How will this work if we don't get direct access to the root DNS' collective hosts files? How will your browser know the difference between typing in "slashdot" to mean the URL "http://slashdot/" or that you want to search for slashdot, thus the URL being "http://www.google.com/search?q=slashdot"?

    --
    'Yes, firefox is indeed greater than women. Can women block pops up for you? No. Can Firefox show you naked women? Yes.'
    1. Re:Kinda wondering how this will be supported. by LiquidMind · · Score: 2, Funny

      I will feel sorry for the idiot that buys 'localhost'

      --
      This sig contains repetition and redundancy.
  5. Problem by Seumas · · Score: 5, Insightful

    I'm a small fry with a non-commercialized, free site and service that can't afford $1,000 + $240/yr.

    Big company comes in and wants to roll right over me. It's bad enough when someone takes your domain name (but under .net/.org, etc - instead of your own .com). Imagine when someone decides to pony up the cash to completely wipe you out by taking out a rootless domain in your .com domain's name?

    And sure, technically you may be able to fight it in court. But if you can't afford the $1,000 + $240/yr, how the hell are you going to afford an IP / trademark lawyer and a lawsuit?

    1. Re:Problem by just_another_sean · · Score: 2, Interesting

      I see your point about the money and there is no way I want to see control of TLD's in the hands of a single, private company.

      But the concept behind the flat top level namespace actually solves the problem you speak of. Imagine, as a small company, coughing up a reasonable initial and annual fee to register a single domain. No worries that someone will come along and grab .org and .net minutes after you register .com. The worst someone can do to you is misspell yours slightly in hopes people will somehow get to them instead of you through a typo (like "micorsoft.com", I hate these jerks).

      IMHO this concept has pros and cons but the flat namespace would be a boon to the little guy when it comes to getting domains that reflect a company's image without having to register 42 of them.

      --
      Creationist Textbook Stickers Declared Unconstitutional by CowboyNeal
    2. Re:Problem by Seumas · · Score: 2, Insightful

      Not everyone is a small company, however.

      I'll continue with my own situation as an example since it probably represents that of many other people out there.

      I operate a very niche auction site that has been around since 1998. It has about 35,000 members. It is completely free. I don't make a dime and the very specialized and unobtrusive advertising I sell on the site goes entirely to pay the hardware and bandwidth fees. I don't charge or make a single dime off of the site (in fact, I've spent about $25,000 out of my own pocket since I started it seven years ago).

      Now, if I were a business of any sort making any kind of profit whatsoever, $1,000 up front and $240/yr might be tolerable for one domain. Then again - what if said business has multiple domains?

      I have a related but separate site in addition to my auction site that is focused on niche reviews submitted by members. So now to protect myself from being steamrolled by unscrupulous people or businesses, I have to pay $2,000 and $480/yr (or more, if I have other domains)?

      I have had interest from a number of well known companies who mad offers for my site. Everything from Hot Topic to venture-capital style companies that buy a domain, invest in it and resell it for a huge profit. Even companies that wanted to buy me out and have me continue working on the project. Or people running related sites or businesses wanting to buy my site.

      So they could essentially squeeze me out by, instead of competing fairly or paying me money, spending $1,240? That's hardly fair.

  6. most people use yahoo or google search by Anonymous Coward · · Score: 2, Informative

    they dont even know that you can type into the address line of the web browser. their homepage usually has a 'search' box, they type in 'ebay.com' into the search bar or 'cnn.com' and thats how they get to the website they are looking for.

    if they type in 'cnn' instead to the search bar it wont matter much if the tld is changed.

    although i guess some people would love this feature, especially people trying to run scams ('http://disney' goes to a porn site or someones ebay toy store for example).. which means the major corporations will then pay money to get their TLDs before a scammer can.

    maybe.

  7. long domain names by rd4tech · · Score: 4, Insightful

    by their idea, after 10 years, if one wants to register a domain name, the only left ones will be 20 characters minimum. Some division and grouping SHOULD exist.

  8. The dot is useful by venicebeach · · Score: 4, Insightful

    The dot lets you know you're talking about a website. If you see a commercial and it says "go to getfirefox.com" you know you are supposed to type that into your web browser. If people hear instead "go to getfirefox" that will require further explanation...

  9. They're not exactly scarce by msmercenary · · Score: 2, Informative

    "And would anybody really want to place control of entire TLDs in the hands of one private company?"

    Why not? Under this new system, TLDs would hardly be in short supply. I would argue that nobody but this site would have a claim to the .slashdot TLD. By the same token, I could claim the .msmercenary TLD and it wouldn't bother google in the least. Does anybody take up arms that one private company owns the rights to the novell.com 2LD?

    The only reason there would be any kind of problem with one private company owning an entire TLD is if they were in artificially short supply (such as the current system), which is not the case when you open it up to the nearly infinite permutations of all alphabetic strings.

  10. Re:Really? by JonN · · Score: 5, Insightful

    The large companies would die for this. Imagine you are a small startup company, or you have a website for your own personal interests. Most can't afford the $1000 startup fee, so all it takes for a large company (think M$) to overshadow your domain, is to get the same one, but without the extension.

    --
    do.what.promptcmds
  11. Re:Why not by JonN · · Score: 2

    That defeats the purpose of a great system, which takes the form of extensions. The reason for the extentions is to organize websites into their respective topics, so that you will (generally) know either a sites orientation or location. Thinking about eBay, it is much more useful for me to go to eBay.ca then it is for me to go to eBay.com

    --
    do.what.promptcmds
  12. Already Tried? by Tachys · · Score: 4, Informative

    This has already been tried http://searchenginewatch.com/sereport/article.php/ 2164841 by Realnames

  13. Sounds Dangerous to Me. by hardlined · · Score: 3, Insightful

    What's to stop someone from buying the com domain and using the subdomains to imitate the real domains for example someone buys org and sets up the subdomain slashdot.org

    I don't see how you would differentiate between slashdot.org and slashdot.org, one using a subdomain of an extensionless org TLD.

  14. Agreed!!! by Midnight+Thunder · · Score: 5, Insightful

    The TLDs are VERY important, since they help categorise the structure in terms of a tree and give a clear defintion of who is responsible for which subset of the tree.

    Doing what they are doing could potentially screw up internal networks and cause more problems than it solves. Imagine that all your internal hosts have the prefix "internal" and another site pops up called "internal", we would then have the issue of myhost.internal being difficult to resolve. Is it inside the network or outside? I have already have seen something like this happen when internal domains use .local, yet at the same time .local is reserved for use by mDNS.

    --
    Jumpstart the tartan drive.
    1. Re:Agreed!!! by znu · · Score: 2, Informative

      This is why it's best to use internal names like "whatever.mycompany.com", even if they're not resolvable from outside the local network. You control mycompany.com; you don't control the top-level namespace, and occasionally stuff will get added to it that you didn't expect.

      (If you really want to distinguish between internal and external names at a glance, you can always use the form "whatever.internal.mycompany.com".)

      --
      This space unintentionally left unblank.
    2. Re:Agreed!!! by krasmussen · · Score: 5, Funny

      It all blows up the day some hosting company decides to call themselves "localhost".

    3. Re:Agreed!!! by FuturePastNow · · Score: 2, Insightful

      What they are proposing will screw up internal networks. If I type "wiggum" into the address bar, I get sent to the admin page for my firewall/router. At the nuiversity I went to, typing just about anything ("webmail", "registrar") takes you to the proper page on the intranet. It's very convenient, but applying it to the whole internet will cause a lot of problems.

      --
      Give a man fire, and you warm him for the night. Set a man on fire, and you warm him for the rest of his life.
    4. Re:Agreed!!! by Reziac · · Score: 2, Insightful

      And what about browsers where when you type "example" automagically assume "example.com" ??
      What about domain squatters and linkfarms who go forth and gather up all the TLD-less domains?

      Even with just those two thoughts, IMO the potential for abuse and hijacking is just too much.

      --
      ~REZ~ #43301. Who'd fake being me anyway?
    5. Re:Agreed!!! by DavidTC · · Score: 4, Informative

      It wouldn't work. localhost is looked up in the hosts files before DNS.

      --
      If corporations are people, aren't stockholders guilty of slavery?
    6. Re:Agreed!!! by andreyw · · Score: 2, Interesting

      What if you DON'T have an external domain? Say... on my home network I want to use my own DNS, but since I don't intend to host anything I don't need an external domain. \

    7. Re:Agreed!!! by Feyr · · Score: 2, Informative

      not really,

      at my company we use something.ourdomain.com

      the dhcp server supply the ourdomain.com suffix to everyone that asks. the dns resolver is bright enough to look up something.ourdomain.com before asking for "something" alone if you type it as such.

    8. Re:Agreed!!! by xmodem_and_rommon · · Score: 2, Insightful

      but the lookup would still not go to the dns - the host would still get 127.0.0.1 from its internal dns lookup, and would try to connect to a webserver running on itself. If there isn't one, you'll get a connection refused error.

  15. What's wrong with google? by oliverthered · · Score: 2, Insightful

    What's wrong with doing a google for slashdot if the user doesn't type in the TLD? It would help out loads by being able list a companies web site even if they don't own their prefered domain name.

    --
    thank God the internet isn't a human right.
  16. Who wants to be the first? by Xaroth · · Score: 4, Funny

    Who wants to be the first to register "com", and have the entire internet be reduced to a subnet of your domain?

  17. Bring on the dumpping of TLDs!!!! by jackb_guppy · · Score: 2, Funny

    TLDs are an appendix that needs to cut out!!

    I believe each company should own their own TLDs... .IBM, .Mircosoft, ...

    I believe the UN should make money from this!!! Yes the UN!!

    This way there is not a problem with Trademarks in TLD. The UN will hand out International Trademarks.

    Now a country will still rights to their TLDs, so US (or who they wish) can sell to their public. By defination .IBM.US is already mapped to .IBM. So no trademark issues again.

    IF there are sub sub then it keeps going down.

    Once there is moon base or mars base, then all TLD come under the planetary TLD of EA (Earth), MR (Mars), MN (Moon).

    Once there is bases in other solar systems... you get the picture.

    1. Re:Bring on the dumpping of TLDs!!!! by Anonymous Coward · · Score: 2, Funny
      Once there is moon base or mars base, then all TLD come under the planetary TLD of EA (Earth), MR (Mars), MN (Moon). Once there is bases in other solar systems... you get the picture.

      Oh great, so IPV6 is going to be obsolete before it even gets implemented.

  18. localhost? by comwiz56 · · Score: 5, Funny

    What happens when someone registers http://localhost/ ?

    1. Re:localhost? by jZnat · · Score: 4, Funny

      Wow, that site has an assload of free porn! And what great taste!

      --
      'Yes, firefox is indeed greater than women. Can women block pops up for you? No. Can Firefox show you naked women? Yes.'
    2. Re:localhost? by SamSim · · Score: 2, Funny

      One step ahead of you, buddy! I already have http://localhost/ registered!

  19. Re:Keywords by Guspaz · · Score: 2, Informative

    You can, in some browsers, already use keywords as a sort of domain.

    Take Firefox for example. I no longer type "slashdot.org" or "teknews.net" into the address bar. I simply type "slashdot" or "teknews". Firefox realizes the domain doesn't exist, and does a Google "I'm Feeling Lucky" search. In most case it sends me to the site whose name ends in that domain.

    What about domains where the keyword doesn't link to the domain? Well, if I type "firefox" into the address bar and hit enter, I'm not going to go to firefox.com, but http://www.mozilla.org/products/firefox/. Now, chances are that that is actually where I want to go.

    So, maybe this might make sense from a business perspective, but from a consumer perspective, it is already here.

  20. Re:Really? by jaiyen · · Score: 3, Interesting

    I think MS could easily do this themselves if they wanted to, without the need for a third party. If they made a similar system and auto-updated everyone's version of IE to be compatabile with it, they'd have 70%-80% of web users able to use their system and so quite a strong selling point for potential customers. Alternative browser makers would then probably be forced to follow (or risk their users being unable to access a substantial number of sites), reinforcing MS's position further.

    Compare that to the service of the company in TFA - from the UnifiedRoot.com website, it seems like in order to use their services your ISP needs to have configured UnifiedRoot TLDs or each individual user needs to change their DNS settings. I don't know how many percent of web users those conditions cover, but it's gotta be pretty tiny in comparision to what MS could do.

    Of course, if MS did do it they could be accused of abusing their monoply (kinda similar to the Verisign Sitefinder thing a while back), but then that hasn't stopped them before...

  21. Don't Click! by Anonymous Coward · · Score: 5, Funny

    That bastard posted a goatse link. Whatever you do, don't click on it.

  22. Reality check by rpetre · · Score: 4, Insightful

    You do, of course, realise that those "no-dot" TLDs will be visible only by the clients of the ISPs that use the alternate DNS root. The ICANN does not include these domains into the root zone and all DNS servers use by default ICANN's root servers ( [A-M].root-servers.net )

    I guess there are still a large number of companies willing to throw money into this, so the theory of stupidity-based business models being a guaranteed success is once again confirmed.

  23. Re:The Dot is Dying by Fnkmaster · · Score: 2, Insightful

    No, you are the one thinking like a technologist. Normal people need a cue that they are supposed to type something into their web browser as an internet address. "Dot com" serves as that cue (and to a lesser extent, dot org and dot net).

    If normal people heard "Go to getfirefox" they would say "Where am I supposed to go to get this foxfire thing?".

    Normal people don't google something as their first course of action. I do, and you probably do, but most people don't. I find most people are amazed when they email me or ask me questions and I answer them within seconds just by searching on Google or comparable search engine.

  24. Won't this create new *TLDs*? by Pests · · Score: 2, Insightful

    If I can go off and register http://example/ wont I also be able to set up subdomains?

    http://forums.mysite/
    http://chat.mysite/

    and so on? Isnt this just the same as giving people the right to register their own TLDs?

  25. Not all tree are Bonsai Trees by NigelJohnstone · · Score: 3, Insightful

    "and give a clear defintion of who is responsible for which subset of the tree."

    You can have that with an unrestricted root, all you've got there is a Bonsai tree, where every multinational has to contort into millions of little sony.com, sony.fr, sony.net etc. domains. Restricting the number of top level domains simply makes for fewer branches, it doesn't remove the tree.

    For example, a company might register .sex and resell domains on that, a competitor may register .xxx and resell domains on that one, yet another may register .sexy and so on. Why should you restrict what top level domains there are? Why force the tree to be a Bonsai?

    "Imagine that all your internal hosts have the prefix "internal" and another site pops up called "internal", "

    Imagine your internal network is called "travel" and ICANN creates a domain .travel....

  26. Comment removed by account_deleted · · Score: 4, Insightful

    Comment removed based on user account deletion

  27. It'd suck... by Auraiken · · Score: 2, Funny

    ...surfing to something in another solar system. What if the server didn't exist by the time the packet got there? Wow, and imagine having to refresh the page. o_o;

    1. Re:It'd suck... by BorgCopyeditor · · Score: 2, Funny

      Refreshing the whole page would take a long time. That's why you use AJAX with SSH wormhole tunneling for distances in the parsec range.

      --
      Shop as usual. And avoid panic buying.
  28. Re:Really? by FST777 · · Score: 3, Funny

    Could you please stop posting horrible ideas on a website that Microsoft-executives could read?!?

    --
    Free beer is never free as in speech. Free speech is always free as in beer.
  29. can I buy localhost? please? please? by speculatrix · · Score: 2, Funny

    I want to buy .localhost. and CNAME it to goatsex or other famous nasty site.

    that would finally encourge all the idiot windows lusers which don't know how to set up DNS properly!

  30. Re:Agreed!!! -- sort of by Bitsy+Boffin · · Score: 2, Insightful

    No they wont. Provided it's setup correctly your hosts file or own DNS will return the result you want, it won't lookup the "real" one because it's already got an authoritative answer.

    --
    NZ Electronics Enthusiasts: Check out my Trade Me Listings
  31. Re:sure dots are useful, but unnecessary by Fnkmaster · · Score: 2, Insightful

    Okay, but technical issues and filthy, dirty aesthetics of a borked namespace aside (and those two will stop this dead in the water), saying "www." in front of a web address is 4 syllables, vs. ".com" afterwards, which is two. Why the hell would anybody think that is an improvement? Sorry, this is one of the dumbest ideas I've ever heard.

  32. Re: bs by gibson_81 · · Score: 2, Informative

    It's not like there's a difference between text and numbers to computers anyway.

    Except that comparisons are faster for numbers than for strings ... Maybe I missed your point, but it sounds like you want the FQDN as "target" in each packet, rather than a "fixed-length address". If that's what you want, then the internet will slow down, as each router must now do a string compare instead of a simple bitmask compare before passing the packet along.