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Of Internet Users, Only 4% Knowingly Use RSS

yogikoudou writes "Recent research conducted by Yahoo! and Ipsos reveals that while 12% of surveyed Yahoo users know what RSS is, only 4% of surveyed Internet users use it (PDF) (and know they use it). Podcasting is also reviewed, with the conclusion that 2% of surveyed people use it. The increasing number of blogs should go with an increasing number of syndicated readers, as they are now an important part of the web." I've said it before, I'll say it again- if RSS was called SpeedFeed every user would have to have it.

29 of 284 comments (clear)

  1. 4% is still a lot by Anonymous Coward · · Score: 5, Insightful

    4% know what the heck RSS is, is a lot.

    All these Web2.0 companies thinking they're targetting the general Internet public with their RSS, podcasting etc... mashups are only targetting the high-end users of the Internet, and these are the users that only sign-up once, try it for a min or two, then dump it and move on to the next greatest thing.

    1. Re:4% is still a lot by rosewood · · Score: 3, Interesting

      Maybe I missed it but RSS (or whatever you want to call it) seems like a bad idea for everyone. I personally don't use it.

      For example, if I take slashdot's RSS feed, often I find that the headlines aren't descriptive and I ended up clicking the link and just reading the story. Im not sure how that saved me any time then just going to slashdot.org and scrolling down and scanning the site.

      Now, some sites get past that by including some (or all) of the text of an article in the RSS feed. ... ... Well I would hope and pray that anyone who has ever tried to make $1 on the internet would see how stupid that is. Giving away content went out in 99 I think.

      RSS feeds for ars, slashdot, digg, anandtech, hardocp, shacknews, etc. just seem silly when I can just open those sites in tabs, scroll through and get the full site and everything that goes along with that.

      BUT CONVINCE ME! Say "this is where RSS really shines, not that..."

  2. Why use RSS by peragrin · · Score: 4, Insightful

    I hit a couple of dozen news websites daily. Every RSS feed is different, some give titles some give summaries. Why use it.

    I have tried I usually find it more cumbersome to read RSS then click on the link to articles i want to read than going to each website doing a much more through san of everything shown and opening what i want to read in tabs. There is nothing RSS provides that can't be had faster with other methods.

    Maybe i just haven't found a good RSS reader yet. They all seem to me to be lacking something.

    But that is only my opinion. I don't do podcasts either though I can see where those could be useful. Of course I don't listen to portable music so they don't help either.

    --
    i thought once I was found, but it was only a dream.
    1. Re:Why use RSS by kfg · · Score: 4, Insightful

      I figure its because I'm missing the point.

      Perhaps it is they who are missing the point. Perhaps there are so few users of RSS because it is, in fact, pointless.

      Just a thought.

      KFG

    2. Re:Why use RSS by mchawi · · Score: 3, Insightful

      I feel the same way. A lot of browsing the internet is not doing it as fast as possible so any 'speedfeed' wouldn't make a difference. I like taking a few minutes and going to each website and finding anything interesting. If I'm not in the mood I don't go out and look. This isn't to say RSS is good or bad, just saying that not everyone browses the web by the same methods.

      I also only browse about 4-5 sites a day and no blogs, so I don't have the volume of sites I check to make it useful. This might be one of the key differences in RSS being useful or not - the volume of sites you check.

      The issue with podcasting is that a lot of checking websites that I do is at work. Text works fine, but if you start using audio you need to wear headphones or you start disturbing people, and if you forward a podcast that is interesting - a lot of people aren't going to 'read it' because they don't have headphones or want to disturb those around them.

    3. Re:Why use RSS by irc.goatse.cx+troll · · Score: 3, Interesting

      I think the problem lies in RSS as an implentation rather than an idea. Syndication would be great if it truely was syndication and everything was treated equal, but once you have to deal with some people only posting headlines, some headlines + short summaries, some full stories, the lack of reliable timestamps on info, lack of consistent format (plain text? cdatad html? xhtml? etc), it just stops being worth it.

      I'd check a lot more sites if they all could be merged into one locally aggrigated portal site, but due to the way RSS works its just not really doable now. The other thing that really needs to be aggregated is site based notifications. Email notification works somewhat if you filter them all to the same place so they dont clutter, but it would be nice to either push or pull them all to one spot to check your messages on slashdot, Talk: on your wiki user page, forum replies/msgs, myspace/xanga/lj/whatever notices, and every other little thing you dont want to go out of your way to check but would like to be informed of.

      --
      Pain lasts, kid. Its how you know you're alive. Sometimes I think this growing up thing is just pain management-TheMaxx
    4. Re:Why use RSS by Hackeron · · Score: 5, Informative

      >> Maybe i just haven't found a good RSS reader yet. They all seem to me to be lacking something.

      Thats right, the built in crap or even standalone readers just show you whats recent. Get a reader like aKregator

      1) Integrates with Kontact and Konqueror showing articles next to your todo list and emails
      2) Manages articles as read/unread as apposed to just whats "current"
      3) Allows advanced searching through indexed articles (hate searching slashdot for that article?)
      4) Allows a convenient way to archive articles for later read on many websites without having to visit the websites

      I do agree the RSS built into firefox and ie7 and even many standalone readers are just useless, they just show you whats currently on the site. aKregator allows you to catch up on news any time.

    5. Re:Why use RSS by LiquidCoooled · · Score: 4, Interesting

      I use the slashboxes on the slashdot page quite extensively.
      It allows me to browse slash and keep ontop of the main sites I visit.

      RSS works for me in this context and I haven't ever seen the need to get a dedicated reader or investigate RSS further.

      --
      liqbase :: faster than paper
    6. Re:Why use RSS by fimbulvetr · · Score: 4, Interesting

      I prefer IM over the phone. In fact, I regularly demand it instead. IM is so much more convienent because it's not an atomic action, the phone is. I do have to drop what I'm doing to answer my coworkers question. I can finish the last 10 seconds of work on my widget, then alt-tab over to what he asked. I can then reply back, he can finish his widget work and read it. Phone calls demand your immediate attention and go poorly when you can't give it. It's also a bit more convenient than email. No sending or receiving, no waiting for message delays and most importantly, I know everyone on my contact list, so it's probably not spam,I know it's pretty important, etc.

      Kopete makes instant messaging especially great. The little conversation bubble is non-intrusive and you can group chats so you only have one window instead of 12 windows for 12 conversations with 12 people.

    7. Re:Why use RSS by smittyoneeach · · Score: 3, Interesting

      I like http://www.google.com/reader
      Keeping all my subscriptions on a server makes a lot of sense--I can view the same content at work or at home.
      Plus, we're talking RSS on AJAX: double your buzzword pleasure!
      The interface may be simpler than some, but I call that a feature.

      --
      Get thee glass eyes, and, like a scurvy politician, seem to see things thou dost not.--King Lear
  3. Why? by Rosco+P.+Coltrane · · Score: 4, Interesting

    I've said it before, I'll say it again- if RSS was called SpeedFeed every user would have to have it.

    There are a number of acronyms that can be just as "sexy" as marketdroid made-up name. Think MP3, PC or IBM. Maybe the truth is that much of RSS is hype? Either that or there's SS in the name and it's too nazi, but I won't say it because I fear Godwin's wrath.

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  4. It's like I've always said... by Channard · · Score: 5, Funny

    ... most people don't know their RSS from their elbow.

  5. RSS wouldn't exist it if weren't for e-mail spam by michaelmalak · · Score: 3, Interesting
    In the old days (c. 2000), website updates were promulgated through e-mail newsletters. But those e-mails confused spam filters. So RSS came along.

    Why isn't RSS subject to spam? Because in RSS, the recipient pulls the information from a known server, whereas in e-mail an arbitrary sender sends the information to a known recipient.

    Now in the era of RSS, recipients have to check two places: e-mail and RSS. Thanks to e-mail spam.

  6. Overload. by IAAP · · Score: 5, Interesting
    ...try it for a min or two, then dump it and move on to the next greatest thing.

    I dumped it because I was suffering from information overload. Seeing all the shit happening in the world was just increasing my stress levels. Also, so much of the information is duplicated it just wasn't worth getting. It's amazing how much is plagiarized from AP, Reuters, etc...

    1. Re:Overload. by MoonFog · · Score: 4, Interesting

      Same thing for me. Although I like to keep up with what's happening, having the same story duplicated over every news paper you're subscribing too is boring and tedious. I didn't find it any easier than using a good old browser, seriously.

    2. Re:Overload. by BushCheney08 · · Score: 4, Funny

      Although I like to keep up with what's happening, having the same story duplicated over every news paper you're subscribing too is boring and tedious.

      Ahhh, so that's why you prefer slashdot, huh? ; )

      --
      Be a real patriot: Question authority. Think for yourself. Formulate your own conclusions.
    3. Re:Overload. by mcubed · · Score: 4, Insightful

      It's amazing how much is plagiarized from AP, Reuters, etc...

      It also amazes me how so many self-important bloggers can talk about "replacing the MSM" with a straight face. This goes especially for political bloggers on the left and right. A casual perusal of Technorati or memeorandum on any given day is enough to see how much blog content is editorializing on stories published in the MSM. What the hell do they think they'd have to talk about without the MSM?

      That's not to say I haven't found blogs worth keeping tabs on, nor to suggest that I don't think there's anything valuable about the blogosphere. But we are a long way off from so-called "citizen journalists" being anywhere close to the league of professional journalism.

      Michael

      --
      "No live organism can continue for long to exist sanely under conditions of absolute reality;..."
    4. Re:Overload. by ComputerizedYoga · · Score: 3, Insightful

      When I first started using RSS, I subscribed to yahoo, cnn (about 4 of their feeds), and abcnews news feeds. I was thinking, "I'll get multiple perspectives on major stories, and make comparisons". Ahh, the starry-eyed idealism of ignorance...

      Then I learned the truth. The spin happens at journalist-time -- the talking heads (or the writers behind the talking heads, whatever) get their news from the same Associated Press feed, and spin it their own way. In internet-land, there's no talking head -- just the AP story (and inherently the bias of the original AP journalist).

      If you're looking at AP news stories online, everyone is just reposting the same exact story verbatim anyway. And generally non-AP topics don't get covered by many different perspectives.

  7. Push pull by MadFarmAnimalz · · Score: 3, Insightful

    In my opinion, the problem with RSS adoption is not the name. It is the fact that employing RSS is really a pretty fundamental change to the way people use the internet.

    Most people are used, I think, to giong online and surfing over to their usual bouquet of sites and checking those. The content provider effectively has to "pull" the content consumers in to the content.

    RSS on the other hand, is "pushed" out to the recipients. Sure, people still have to surf to the site to get the feed URL, but it's still broadly a push content strategy.

    I realize this doesn't sound like much of a change, but for many less sophisticated internet users, the concept of having the news come to you rather than having to go to the news is not familiar.

    As an additional point, I suspect that dedicated RSS users will tend to have tens and often hundreds of feeds to sift through. Most people just don't want or can't handle that much information. As a consequence, it is not al that attractive to them.

    --
    Blearf. Blearf, I say.
  8. Re:RSS by Rosco+P.+Coltrane · · Score: 4, Insightful

    To me it seems just as bothersome to load an rss reader as it is to load the websites in a browser, ive never understood the massive hype surounding RSS.

    Exactly. For example, there's a /. RSS feed, but most people read it from the front page. Why? because they can't be bothered with RSS and a regular web page works just as well.

    But I think the real flaw in RSS is the very concept it implements, the "push technology". People don't like information to be pushed at them. They want to retrieve (pull) it themselves. That's the same behaviour that explains why people don't like ads shoved in their mailboxes, and prefer to ask the salesmen about this or that product: the pitch is the same, but in one case, the information is asked by the customer first. That's also why /. readers prefer to reload the front page every 30 seconds, instead of waiting for the RSS feed to get updated, despite that the RSS version should theorically bring them new stories faster.

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  9. Not suprised by lamasquerade · · Score: 4, Interesting

    Am I the only one who doesn't get the (great) appeal of RSS? I've tried it in various forms (Firefox Live Bookmarks, Google Homepage, RSS plugin for Firefox...) serveral times and I always end up forgetting about it. I really only read three web-pages every day and I like to scan the entire pages, so RSS is a waste of time in those cases as the various methods of using RSS only let you see, say, 20 headlines at once and my main news page, for example, has hundreds well organised in various sections.

    The new Gmail implementation is vaugely interesting as I sometimes see something I wouldn't have otherwise seen (such as Google blog entries and stuff from other news sites I wouldn't normally visit) so I guess as a random selection it makes some sense, but not as a dedicated homepage/plugin etc. that I would deliberately load up frequently.

    So I really am not suprised by the 4% figure, the only thing that is suprising is that anybody else is suprised:)

    --

    // It had been Fat's delusion for years that he could help people. --Philip K. Dick, Valis

    1. Re:Not suprised by lawpoop · · Score: 4, Informative

      I read the slashdot from page. However, I have RSS subscriptions to some of the craigslist categories (jobs, gigs, and for sale) of my locality and also digg. For these sites, I don't acutally want to read their front page. In the case of craigslist, the 'front page' doesn't actually have any more information than the RSS feed itself, so the RSS feed is more effecient. In the case of Digg, they have inane summaries and commentaries. Don't need 'em.

      At other times, I had subscriptions to hack-a-day and freshmeat. Freshmeat was information overload, and hack-a-day didn't really warrant an RSS to read a new item once in a day.

      So I think there is a 'right amount' of information that make a good RSS feed.

      --
      Computers are useless. They can only give you answers.
      -- Pablo Picasso
  10. They used to call it Pointcast & Channels by gbulmash · · Score: 4, Interesting
    There are a wide variety of applications that support RSS (Firefox and Thunderbird come immediately to mind) and with RSS support due in IE 7, it's coming along. But in many ways, RSS is like the old "push" hype of the late mid-90s, and push died.

    Pointcast got hot, then Microsoft and Netscape both brought out their variants on it, built into their 4.0 editions. Everyone in Internet marketing was talking about "push" (I tech edited "Marketing Online For Dummies" which came out in 1998), but it died.

    Now, this could probably be due to the fact that it was not based on XML, but had a few semi-HTML markup language variants depending on whether you were producing your content for Pointcast, IE, Netscape, etc. The people I've talked to who are hot on RSS claim that the XML and standardization of the RSS specs make this a different ballgame.

    I don't know. I'm still expecting Microsoft to "embrace and extend" so that RSS forks and RSS reader makers are scrambling to adapt to all the tags Microsoft introduces.

    But in the end, RSS is basically the evolution of "push". I don't understand what's going to drive consumers to adopt it any more than they adopted the channels concept in IE4 and Netscape 4. Perhaps growing adoption by publishers will help push consumer adoption. But after watching all the hype rise, hit a crescendo, and then drop off into a whimper with push, I'm still not going to pin my hopes on RSS achieving widespread consumer adoption.

    - Greg

  11. nail the RSS coffin shut by hostingreviews · · Score: 4, Insightful

    Poor RSS. They mean well. It's almost too bad that there's no need for it. It's a rehash of that "push vs. pull" tech we heard so much about. It's obviously going nowhere, few people understand how to utilize it, fewer people use it, nobody needs it. Unless the RSS feed is from my bank account, showing me withdraws in real time on my cellphone, I don't see myself using it either.

  12. Ironing by blackjackshellac · · Score: 3, Insightful
    It's ironic that this article is not in the rss feed yet. Try and find the rss link on the slashdot site. I knew it was there, and with this new setup I had to add it again. The idea behind rss is very cool, very cool indeed. But in practice it is not quite yet ready for prime time.

    For example, what the hell is up with firefox's use of LiveBookmark? Why is it such an unmitigated pain in the ass to add an rss feed to firefox? What is the problem with firefox's current (1.0.7) implementation of bookmarks? Okay, I guess I'm bitching here a bit about firefox, but its default implementation of rss is not yet there yet. That, and that alone, is the reason why only 2% of users are doing the rss thing.

    Besides that, for some sites, clicking on a feed displays a menu with very little information. Slashdot is a good example, I can read a list of article titles via the rss feed (this article still not available), but you know, as with slashdot, I go there and scan the list and read the articles that I'm interested in, increasingly very few.

    I don't know how to implement these things to improve the experience for the user, including myself. Someone with more experience in user interface design will surely have more to offer than this.

    ps. The article is still not there.

    --
    Salut,

    Jacques

  13. Where RSS shines by Bluelive · · Score: 5, Insightful

    RSS just isn't handy for news sites, but it becomes really handy for tracking for very good blogs that update seldom and/or irregularly.

  14. Re:RSS by zhiwenchong · · Score: 4, Interesting

    RSS is useful if you hit a lot of webpages every day. It's an efficient way of being alerted to new articles or such. Instead of spending 2 hours loading up websites and glancing at them to see if there's anything new (assuming your memory is that great to start with, otherwise you'd feel a lot of deja vu), RSS readers aggregate all the new items for you to chug through in 5 minutes.

    Reading feeds is analoguous to glancing at the headlines when reading the newspaper -- you only read the article if the headline sounds interesting. It cuts down your web surfing time significantly, or if you like, allows you to get more news in the same amount of time.

    The major of advantages of RSS are *aggregation* and *push*. Push works if one has the correct expectations of it.

    For instance, I have keyword searches on engineeringvillage2.org (a journal search engine) that return results in RSS format. I use it to track new journal publications in my area of research -- very useful for checking up on competitors too.

    The only reason I don't use Slashdot's feed is because:
    1) It takes a while for it to be updated. (there's a fairly SIGNIFICANT delay between something appearing on the front page and it appearing in the feed)
    2) it doesn't have the topic icons (which are great visual cues for filtering out articles of interest)

  15. where RSS is going, GeoRSS by rheotaxis · · Score: 4, Interesting

    Some comments here wonder what value RSS provides? RSS offers much more than syndicated news feeds, it helps control your information overload. Two examples follow. First, Dr. Dobbs article shows how to build your own RSS with Ruby to track information when certain events occur. Dave Thomas writes artcles and books about Ruby. He says "You can use RSS to collect and summarize information from your projects and from your life" in the Dr. Dobbs article.

    Second, Yahoo maps documentation says, "The XML used by the Yahoo! Maps Simple API is based on geoRSS 2.0." Here is another link about GeoRSS and worldKit, a map built using shockwave flash. You publish your map content, and GeoRSS for every point you want on the map.

    IMHO, GeoRSS is becoming a de facto standard, becoming part of many blogs, and content managment systems, like Plone. and, BTW, Good luck with all your adventures this New Year.

    --
    Software freedom...I love it!
  16. Messaging systems are much more useful by Anonymous+Brave+Guy · · Score: 3, Insightful

    I set up a feed to the RSS from Slashdot when it was first available. The problem was that so many new articles get posted here, it was immediately a chore to scan all the titles for discussions of interest. I gave up in less than 24 hours, and reverted to scanning the customised home page for new articles and using the message system to check for replies to threads I was interested in. And that was just with one source; try hooking up to the BBC News feed for ten minutes and see if you can keep up! :-)

    On the various bulletin board systems I follow, Slashdot being one, I find a good messaging system is invaluable: they tell me what I really want to know immediately but can't see straight off the home page, which is when someone replies to a comment I've made (ideally, with further options to pick up things like replies-to-replies in subthreads I've participated in, or other replies to comments I've replied to as well). They don't add further clutter I don't want. I doubt any simple "dump every new title to an RSS feed" approach will ever rival the power of a moderately good messaging system.

    --
    If you disagree, post your argument. (-1, Overrated) isn't your personal censorship tool for views you don't like.