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Microsoft Unveils 'Urge' Music Service

CHaN_316 writes "CNNMoney has an article entitled, 'Gates unveils his Urge.' From the piece: 'Bill Gates aims to take over your living room and late Wednesday he unveiled a new music service and new software to do it. Using an appearance with Justin Timberlake, the Microsoft chairman debuted a new music service, Urge, to directly compete with the iTunes music store and interface. Urge launches with over 2 million tracks for purchase or as part of an all-you-can eat subscription, an option the iTunes music store doesn't have. The offering will include exclusive material from MTV.' Begin the living room wars we must." Confirmation of an earlier story on this topic.

29 of 582 comments (clear)

  1. Urge? by JHromadka · · Score: 5, Funny

    I have the urge to point out that Urge is a stupid name.

    --
    "The objective of securing the safety of Americans from crime and terror has been achieved." -- John Ashcroft
    1. Re:Urge? by JonTurner · · Score: 5, Funny

      >>Urge is a stupid name
      No shit! Did Microsoft outsource their Department Of The Obvious? They should have caught this one early.

      Better uses for the brand name Urge:
      1. pron site
      2. dating service
      3. street drug
      4. hyper caffinated drink
      5. line of hiphop clothing
      6. condoms
      Can anyone do better?

    2. Re:Urge? by krough · · Score: 5, Funny

      Yeah, it's Overkill.

    3. Re:Urge? by orasio · · Score: 5, Funny

      0 - Portable toilets.

  2. Well, Bill killed it right off to bat... by cayenne8 · · Score: 5, Funny

    Geez...just the mention of him appearing with Justin Timberlake just killed any idea of quality and usefulness I might have had thought of concerning this service...

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    1. Re:Well, Bill killed it right off to bat... by RobotRunAmok · · Score: 5, Funny

      Geez...just the mention of him appearing with Justin Timberlake just killed any idea of quality and usefulness I might have had thought of concerning this service...

      Right. Because the service is clearly aimed at all of us listening to the King Crimson Oggs we ripped from vinyl and now play through our home-modded toaster ovens that we've set up to stealthily leech bandwidth from the Starbucks upstairs in the commercial space above the studio apartment we've converted from the freight elevator,

      Face it, d00d. We are so not Chairman Bill's target audience for this product. I don't even think I could pick Justin Timberlake out of a police line-up.

  3. Give us what we went, not what you want to give us by Freexe · · Score: 4, Insightful

    When will somebody notice that with a sentance that include the words

    though it will not be compatible with iPods

    in a story about a online music shop, that all this DRM is really just shooting themselves in the foot! If it doesn't work on a iPod will it not work on a RIO either? how about a sony walkman? Maybe I should download a copy for free and at a higher bit rate from the internet?

    Why would i want to buy/rent music that i can't even listen to?

    --
    "In a time of universal deceit - telling the truth is a revolutionary act." - George Orwell
  4. Rhymes with Purge by Quiet_Desperation · · Score: 5, Funny

    Or dirge. Just the sort of hip, radical, urban and bitchin' cool attitude that is so well understood by old white male executives in grey suits.

  5. DRM by TheSpoom · · Score: 4, Insightful

    The articles are short on technical details unfortunately, so I'll assume that the music is in WMA format, which, for me, is a reason right there not to download it.

    Anyway, I imagine this service is much like Napster in its all-you-can-eat mode; all the music you can download, until you stop paying, and then all the music stops playing. While I could easily strip the DRM off the WMA files (assuming they use a current-gen version of WMA, which we don't know), that would take too much effort on my part to make it worth the money.

    Message to Microsoft: If you want to attract people who are currently downloading their music for free elsewhere, you have to offer more than what other music stores offer. Let people who download music through the subscription service (with perhaps a decent per-month limit, say, 100 tracks, to keep people from trying to download the entire database) keep their music when their subscription ends. Otherwise, the service has no value to me, because I know later on I'll get tired of downloading music for a while, and quit paying for the privilege to do so; that doesn't mean I want my entire music collection that I've already paid for to stop working.

    I'd also recommend using non-DRM MP3, but hey, this is Microsoft we're talking about. Can't expect everything...

    --
    It's better to vote for what you want and not get it than to vote for what you don't want and get it.
    - E. Debs
  6. Re:Give us what we went, not what you want to give by donnyspi · · Score: 4, Informative

    I subscribe to Yahoo! Music service for $5 a month for unlimited listening. I listen to it at work on my PC. Not everyone needs an iPod to hear music.

  7. Why do I have an urge to purge this scourge? by digitaldc · · Score: 4, Funny

    "These (partnerships) will allow you to enjoy high definition content and take that away on a portable media device" for what Gates called both the "two-foot experience and the 10-foot experience."

    Two feet or ten feet, Justin Timberlake still sounds like crap. Whenever I listen to him, I get a temporal lobe malfunction.

    --
    He who knows best knows how little he knows. - Thomas Jefferson
  8. Re:Give us what we went, not what you want to give by User+956 · · Score: 4, Funny

    in a story about a online music shop, that all this DRM is really just shooting themselves in the foot! If it doesn't work on a iPod will it not work on a RIO either? how about a sony walkman? Maybe I should download a copy for free and at a higher bit rate from the internet?

    A great man once said, "I have seen the future, and it is inconvenient."

    --
    The theory of relativity doesn't work right in Arkansas.
  9. Even more interesting... by RingDev · · Score: 4, Informative

    Check out http://www.urge.com/ it looks like MTV owns the rights to the Urge name and it might not be a MS name decision.

    -Rick

    --
    "Most people in the U.S. wouldn't know they live in a tyrannical state if it walked up and grabbed their junk." - MyFirs
  10. There is the critical difference... by CupBeEmpty · · Score: 5, Funny
    Apple advertises using Bono and U2. Microsoft goes with Justin Timberlake.

    Only one of these choices actually makes music. Coincidentally only one of these companies has a successful online music store.

    1. Re:There is the critical difference... by hkb · · Score: 4, Funny

      Oh, cry me a river...

      Err no, wait.

      --
      /* Moderating all non-anonymous trolls up since 2004 */
    2. Re:There is the critical difference... by SnarfQuest · · Score: 5, Funny

      Ok, I give up. Which one is it?

      --
      Who would win this election: Andrew Weiner vs Andrew Weiner's weiner.
  11. music player? by potpie · · Score: 4, Funny

    The offering will include exclusive material from MTV

    MTV is involved? So I'm guessing this service won't have any music. ;)

    --
    Esoteric reference.
  12. Re:Give us what we went, not what you want to give by AccUser · · Score: 4, Informative

    Er... It is not difficult to transfer them to another computer, provided you are the user of both computers, and are prepared to register that fact. If not, then be prepared to burn pruchased music to CD first (which you should probably do anyway...).

    --

    Any fool can talk, but it takes a wise man to listen.

  13. Re:Give us what we went, not what you want to give by peragrin · · Score: 5, Insightful

    Bullshit. Napster might switch but MSFT will not use any format that they themselves didn't create/enhance/ruin.

    Just look at the ODF spectical. Independant researchers and archivists have been chiming in saying MSFT format is horrible. MSFT could easily support ODF. MSFT could easily support W3C standards. MSFT could of been smart and killed ActiveX years ago preventing the majoity of the viruses currently in existance.

    It's MSFT's way or the highway. Now Napster and Real have all but begged for apple to open up Fairplay. And Apple should of done that by now. But in the end Apple is just as bad as MSFT when it comes to those ideas.

    of course I still own a powerbook and have no working windows machines in my presence any more.

    --
    i thought once I was found, but it was only a dream.
  14. The reason this is under the "Apple" category by MacGod · · Score: 4, Funny

    The reason, for those who are about to ask, why this is under the "Apple" category, is that this is really an Apple ad in disguise. The slogan practically writes itself: "iTunes: No WMA and No Justin Timberlake as spokesman. What more proof do you need?"

    --
    "Reality is merely an illusion, albeit a very persistent one " -Albert Einstein
  15. Re:Give us what we went, not what you want to give by TheSpoom · · Score: 4, Insightful

    Amen, though the whole "digitally signing / banning" is DRM, however you want to put it. Besides, if they did what you suggested, non-Microsoft players would simply ignore the digital signing bits and play the music regardless of its status.

    The solution is simply to avoid DRM altogether. DRM is fundamentally flawed and will always be broken, because in the end, I have your music on my hard drive, and you're not going to be able to stop me from doing what I want with it.

    --
    It's better to vote for what you want and not get it than to vote for what you don't want and get it.
    - E. Debs
  16. Christian rock by SnuffySmith · · Score: 5, Funny
    Microsoft is to computing what Christian rock is to real rock and roll.

    Christian rock is like some youth minister's idea of what rock and roll is: you don't even have Link Wray or the Rolling Stones, no it's derivative boy band music and hair metal. And Urge is like some out of touch dorky software mogul's idea of hip -- aesthetically perfectly paired with Stryper, Petra and Creed.

    ``Have you heard about this totally praiseworthy and righteous new music service, Urge? Rock on! Praise the Lord, man!''

  17. He's the one with his hand... by IAAP · · Score: 4, Funny

    on Janet Jackson's tit.

  18. Re:Give us what we went, not what you want to give by hey! · · Score: 5, Insightful

    Oh, no, history shows they're perfectly happy to license (or partner on) anything from anyone, provided the terms of the agreement somehow give MS the right to rip the other guy's balls off at a later date.

    --
    Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
  19. Re:Look at the sales numbers... by cmoney · · Score: 5, Informative

    huh? you need to clarify your iPod sales numbers because even this press release (http://www.apple.com/pr/library/2005/feb/23ipodmi ni.html) says 10 million iPods sold and that was when the second gen iPod mini was released close to a year ago. in fact, google the sales results for this quarter and analysts are expecting 11 million ipods the holiday quarter alone.

  20. Yes, but... by artemis67 · · Score: 4, Funny

    you missed the part where Justin ripped off a piece of Bill's shirt, revealing his nipple shield.

  21. Re:Give us what we went, not what you want to give by Yahweh+Doesn't+Exist · · Score: 4, Informative

    you are talking complete bollocks.

    MS lets you have your music on 2 computers ever, including the same computer uprgraded.

    Apple lets you have it on any 5 computers at the same time. if you have 5 computers and buy a 6th, you can just unregister one of the old ones. I honestly don't see how being restricted to only 5 computers simultaneously interferes with any more than a tiny minority of legitimate users. and even when you are affected it just means one less computer - no music is lost.

    MS's system on the other hand is guaranteed to affect every user who upgrades, and to effect them in such a way that they lose all their music completely.

  22. Re:Look at the sales numbers... by thatguywhoiam · · Score: 4, Informative
    Before the /. crowd puts MS down for the count to Apple---look at the sales numbers.... MS is on track to sell 3 million xboxes (about as many ipods as Apple has sold) and has sold 5 million copies of Windows Media center.

    Try 30 million iPods sold (as of Nov 2005).
    It isn't even close.

    --
    If Jesus wants me it knows where to find me.
  23. Re:Smart move by 99BottlesOfBeerInMyF · · Score: 4, Insightful

    Subscription-based music is the way to go.

    Gee, really? I guess that explains why none of them are doing very well then and why analyst after analyst has found that people want to own, not rent music.

    I've found it is definitely worth the $60/year. Right now I've got 744 songs in my collection, which if purchased at iTunes would cost more than 12 years of subscription fees (assuming the price doesn't go up).

    So how many songs do you think you will download, versus how long do you think you will live? I spend under $60 on used CDs and music downloads a year. Plus, I don't ever have to worry about whether or not I will get enough any given year. It stays forever. Finally, there is no danger that someone will go out of business and my CDs or downloads (which I burn to CD) will go out of business. You're betting that in 30 years Yahoo music service will still be around and carrying music you like, otherwise your investment is wasted. That's a lot of commitment to one service. I have some friends who are looking for a good man, would you like me to forward some marriage proposals to them for you?

    Seriously though, I hope it works out for you, and nothing is wrong with choice, it just isn't a choice many consumers seem to want, according to most market evaluations.