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Google to Transform Television Advertising?

Brad Zink writes "According to Robert X. Cringely, Google is poised to enter into the world of television advertising. This would usher in a new era for the venerable medium, creating a tidal wave of revenue for the networks, while solidifying Google's position in the advertising industry. Cringely develops this prediction based on his belief that Google is developing a network of data centers to be placed around the globe, which would be used to serve television commercials in addition to its current online content."

17 of 221 comments (clear)

  1. I have proof now! by martinultima · · Score: 1, Funny

    Google really is Big Brother! They're even moving onto the telescreens!

    --
    Creative misinterpretation is your friend.
  2. What Id' like to know is... by Anonymous Coward · · Score: 2, Funny

    ...are they going to be text-only adverts, or do we have to put up with some animated Flash-style nonsense on our screens?

    1. Re:What Id' like to know is... by OakDragon · · Score: 1, Funny
      ...do we have to put up with some animated Flash-style nonsense on our screens?

      You mean like moving pictures, and audio? On your TV screen?

      :)

  3. As a man by voice_of_all_reason · · Score: 3, Funny

    I, for one, welcome our new Monostad 7 ad-serving overlords.

  4. This just in.... by FalconZero · · Score: 4, Funny

    Hot in the heels of Google's entrances into the markets of TV advertising, PC production, and other 'secret' markets, Minor news agencies are announcing Google's intention to begin international fruit sales. One excited googler said "This is complete rubbish, I wish people would stop all this wild speculation.", his denail further confirming our suspicions.

    --
    Windows in 6 Bytes (IA-32) : 90 90 90 90 CD 19
  5. Re:No tv here but ... by digitaldc · · Score: 1, Funny

    Will proberly find the google adverts will be better quality that the actual tv programs.

    But only if google employs Vulcans do the the probes.

    --
    He who knows best knows how little he knows. - Thomas Jefferson
  6. Busted... by dbucowboy · · Score: 5, Funny

    This could be bad news for married people who are secretly searching the web for a "special friend". Opps!

    --
    This just in! 3 out of 4 people make up 75% of the population.
  7. Re:Invasion of privacy rights? by Crilen007 · · Score: 1, Funny

    I dunno, if Google can get the idea of sex in her head faster than I,
    I am all for it.

  8. Hmmm by cornface · · Score: 3, Funny

    It seems as though they are transforming slashvertising, at least.

  9. Re:Google takes over everything? by edalytical · · Score: 3, Funny
    My thought was to take television's closed captioning text and IMDB show data and run it through Google's "I'm feeling lucky" API in real time. Eventually you could have really cool "pop up" information program running that can give you pop up information correlated to what is happening on screen. Software running on a Media Center PC (or a Tivo?) could give you real time information on actors and what they're talking about. Imagine watching ER, wondering about a disease or illness they're talking about, and instantly having that information pop up without anything but a button click (if even that). Remember VH1's Pop Up Video?
    There should be a joke here about ADD. But I can't think of one.
    --
    Win a signed Stephen Carpenter ESP Guitar from the Deftones: http://def-tag.com/?r=0008781
  10. oh no.... by cparisi · · Score: 2, Funny

    I guess I will have to get ready for those hard core porn commercials during
    "The Apprentice"
    ... not sure how my wife will react it....

  11. Re:It's TV on demand, silly by kamapuaa · · Score: 2, Funny
    Take a look at the top downloads on a site like Piratebay and you'll see that they are all TV episodes.

    Huh? There must be some mistake. From reading Slashdot I know that bittorrent is just used for Linux distributions and self-produced rock albums.

    --
    Slashdot: providing anti-social weirdos a soapbox, since 1997.
  12. Firefox by kalbzayn · · Score: 2, Funny

    Sounds promising. Firefox will develop a TV. We could use the adblock plugin to get rid of commercials forever. Everybody is happy. Advertisers gets to pay for ads. Google gets paid for ads. I get to block ads. Now, we just need a Firefox to get in on bill board displays, and we won't have ads anywhere.

  13. Here's the template... by TheOldSchooler · · Score: 2, Funny

    ... used for all the latest google posts.

    "According to {INSERT BLOGGER}, Google is poised to enter into the world of {INSERT FIELD/INDUSTRY}. This would usher in a new era for the venerable medium, creating a tidal wave of revenue for {INSERT BENEFACTORS}, while solidifying Google's position in {INSERT FIELD/INDUSTRY}. {INSERT BLOGGER} develops this prediction based on his belief that Google is developing a network of data centers to be placed around the globe, which would be used to {INSERT FIELD/INDUSTRY} in addition to its current online content."

    Let me give this a shot.

    According to Mike Hunt, Google is poised to enter into the world of dog food manufacturing. This would usher in a new era for the venerable medium, creating a tidal wave of revenue for Purina, while solidifying Google's position in dog food manufacturing. Mike Hunt develops this prediction based on his belief that Google is developing a network of data centers to be placed around the globe, which would be used to create dog food in addition to its current online content.

  14. Re:Google takes over everything? by swiftstream · · Score: 2, Funny

    the old Coke commercials are priceless (and comical)

    Surely you mean the old MasterCard commercials?

    --
    Be a PATRIOT--because the only thing we have to fear is the lack thereof.
  15. Re:Invasion of privacy rights? by Pedals · · Score: 2, Funny

    So, you could manipulate your searches and email to manipulate your commercials to manipulate your new girlfriend? The only flaw in this is having to know what women want. Maybe Google knows. I'll ask.

  16. Let me guess by animus9 · · Score: 2, Funny

    Let me guess here: Blipverts?

    --
    I eat bees -- they taste stingy.