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Google Jumps into Radio Advertising

Luke PiWalker writes "Just days after Microsoft announced its online advertising entry, Google has announced their entry into the radio industry. Google announced today that it has signed a deal to purchase dMarc Broadcasting Inc. for a cool $102 million. The deal will allow Google to enhance its presence in the advertising industry over to the radio industry. What's even more interesting is that Google says it plans to integrate its highly successful AdSense program with those from dMarc. The Google and dMarc deal is expected to close at the end of the first quarter, 2006."

5 of 97 comments (clear)

  1. WHAT DO WE DO by i8puppies · · Score: 4, Funny

    Crap crap, Google isnt on the front page anymore!
    QUICKLY! REPOST BEFORE ANYONE NOTICES!

  2. Find the 10 similarities by Stan+Vassilev · · Score: 3, Funny

    Who knew "Opposites Attract" was written about Google & Microsoft? There we go, read and compare:

    Baby seems we never ever agree
    You like the movies
    And I like T.V.
    I take things serious
    And you take 'em light
    I go to bed early
    And I party all night
    Our friends are sayin'
    We ain't gonna last
    Cuz I move slowly
    And baby I'm fast
    I like it quiet
    And I love to shout
    But when we get together
    It just all work out

    I take-2 steps forward
    I take-2 steps back
    We come together
    Cuz opposites attract
    And you know-it ain't fiction
    Just a natural fact
    We come together
    Cuz opposites attract

  3. Don't bother ScuttleMonkey by Anonymous Coward · · Score: 4, Funny

    Just take one of those Trauma Pills and it will all be beter tomorrow.

  4. Re:Adsense Everywhere now? by tpgp · · Score: 3, Funny

    C'mon!

    Bad enough to have a dupe article - we don't need dupe comments too

    --
    My pics.
  5. Wow...Google's not as smart as I thought by Anonymous Coward · · Score: 1, Funny

    I can't believe Google got suckered into buying the same company twice in two days.

    And I don't know how dMarc thinks they're going to get away with that, what with all the press attention the two sales have received.

    bkd