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Google Jumps into Radio Advertising
Luke PiWalker writes "Just days after Microsoft announced its online advertising entry, Google has announced their entry into the radio industry. Google announced today that it has signed a deal to purchase dMarc Broadcasting Inc. for a cool $102 million. The deal will allow Google to enhance its presence in the advertising industry over to the radio industry. What's even more interesting is that Google says it plans to integrate its highly successful AdSense program with those from dMarc. The Google and dMarc deal is expected to close at the end of the first quarter, 2006."
A lot of googles success to date has been because it was a small(ish) lithe
fleet footed company that managed to wrongfoot the large sluggish opposition
corporations such as MS that find it almost impossible to make snap decisions.
However recently google seems to be putting lots of fingers in lots of pies
and getting rather fat. I'm wondering how long before this golden child of
the dot come revolution turns into yet the type of fat bloated corporation
that its founders we so successful in outdoing....
Just search the site, will ya ? To begin with, you can limit it to the frontpage for the last 7 days. Even that would be an improvement.
Screw it. Just search the actual, current frontpage.
So now I'm wondering what this rumored google cube is going to be be like - if the os will be dynamically branded, and I'm also curiouser and curiouser about tv ad opportunities they're sure to persue. Y'know, they could save tivo's butt - what if there was a google ad that popped up when you were pausing or fast forwarding or whatever - tivo should have tons of the kind of data that google is basing their contextual ads on. I gues what bugs me about the radio thing is that it doesn't seem to lend itself to the contextual advertising they are good at, it would have to be more 'just ads' as opposed to contextual.
Or maybe they're after the ad sales force they get with this purchase more than a means to get in the medium itself.
One post letting everyone know this is a duplicate is enough.
What's the big deal with duplicates anyhow? If someone didn't see it yesterday, they'll see it now, and if someone _did_ see it yesterday; they don't have to RTFA, ya know?
Mod parent redundant. Taco has already addressed this:
:)
Mod Grandparent Up. Taco posted a story on story selection. No one has actually gotten around to doing anything about it yet. This is the second virtual dupe by ScuttleMonkey in under 48 hours.
Please stay on-topic.
With dupes this blantant, the dupe is the topic. Anyone who mods "dupe" posts as offtopic, clearly doesn't understand how this site functions.
May the Maths Be with you!
In business, there are two conflicting necessities: stay with what you know, and diversify. You have to stay with what you know or the competition (in areas you don't understand) will eat you alive. You have to diversify, or grow stagnant and then die when your niche has a downturn.
Google is diversifying, while staying in the ad business. It's not like they bought a shoe company or something. The cliche they'll use is probably "synergy".
Raise your children as if you were teaching them to raise your grandchildren, because you are.
Maybe we can get the Slash guys to incorporate a feature that would let the registered userbase label a submission a duplicate.
Once a certain number of users have done that, the two articles in question will be merged, one will be removed or something.
Something must be done, cuz I'm tired of all this complaining everytime it happens, but nothing gets done.
Doing something like this will keep Slashdot relevant, in an age where 2.0 rules the Net.
Let's do something! Yesterday!
Google is taking over. They are an innovative company that's the size of Microsoft with the brilliance of Apple. Just think about it, they're dipping their hands in to everything: email, maps, advertising, media, etc. There's no stopping them. Not that I'm complaining or anything, Google's services are a part of my everyday life and I don't see that changing anytime in the near future.
I don't think I'm alone in saying: "I don't give a flying crap about your Dupes/Links/Beatles/Scuttle drama." When the discussion that gets modded to the top has absolutely nothing to do with the topic, I find *that* more of a reason to avoid /. than any number of dupes.
So you care more about the symptoms than the disease? People are posting these comments for a reason.
Realise: The Dupe Is The Topic.
I just want to read the good posts by the informed readers who haven't seen the story yet, and just one or two links to the original discussions if it is a dupe.
The previous story was posted yesterday. If people want to comment about it, then they can do that in that story's page. Not this one's. This story page is for comments about the dupe, otherwise we'll all just be repeating everything that was said in the other story.
I for one, will be more interested in fresher comments concerning the dupe than stale repeats of what I read yesterday.
May the Maths Be with you!