Google Jumps into Radio Advertising

Luke PiWalker writes "Just days after Microsoft announced its online advertising entry, Google has announced their entry into the radio industry. Google announced today that it has signed a deal to purchase dMarc Broadcasting Inc. for a cool $102 million. The deal will allow Google to enhance its presence in the advertising industry over to the radio industry. What's even more interesting is that Google says it plans to integrate its highly successful AdSense program with those from dMarc. The Google and dMarc deal is expected to close at the end of the first quarter, 2006."

Comments

Adsense Everywhere now?

[Willeh]

I was listening to an episode of This Week in Tech the other day and Leo kept mentioning someone's theory that Google's true goal is to get AdSense everywhere.

This move just seems to back up that claim.

Re:Look at the link!

[Black.Shuck]

Mod parent redundant. Taco has already addressed this:
http://slashdot.org/article.pl?sid=06/01/10/144024 0

Please stay on-topic. :)

Re:Google will soon get bloated

[Stan Vassilev]

I'd say it changed a lot:
http://www.machinehasnoagenda.com/images/my_google .png

Also they used to brag they're not like Yahoo, turning their portal into a mish-mash of all things, but now we have Picasa, Google Racks, GMail, Video/TV Shop, Google Pack, GTalk and what not.

It's just becoming a large company and doing lots of less coordinated stuff than before - let's face it.

That doesn't mean it will become worse as a product, but it's not going to surprise me if it does.

Re:Everybody sing

[Bulmakau]

My d-u-p-l-i-c-a-t-e?
Is that like "My Y-a-h-o-o"?

PHP Dupe Detector?

[Spikeman56]

Couldn't someone at Slashdot just whip up a fast Dupe Detector that gives a warning if the articles share too many words or links? I don't think it'd be that hard. Maybe once SATs are done I could attempt, unless someone beats me to it!