Google Jumps into Radio Advertising

Luke PiWalker writes "Just days after Microsoft announced its online advertising entry, Google has announced their entry into the radio industry. Google announced today that it has signed a deal to purchase dMarc Broadcasting Inc. for a cool $102 million. The deal will allow Google to enhance its presence in the advertising industry over to the radio industry. What's even more interesting is that Google says it plans to integrate its highly successful AdSense program with those from dMarc. The Google and dMarc deal is expected to close at the end of the first quarter, 2006."

Comments

Why don't

[ShaolinTiger]

Slashdot implement something like Digg so when the editors have a story in front of them it will tell them "Are you sure it's not a Dupe, these similar stories have been submitted recently..etc.etc"

Look at the link!

[putko]

Look at the link on the submitter:

http://www.playfullyclever.com/

And then you'll see articles like this one:

"The Problem With Slashdot
Everyone seems to be bitching about Slashdot these days. Whether it's dupes, digg farming, **Beatles-Beatles spam, or even yours truly, everyone has something to whine about. The problem is that none of these things are really the problem (oops, that's a thinker, don't hurt yourself slashbots)...."

So it seems this guy is working in the spirit of http://anti-slash.org/ -- but even sneakier -- the guy gets a dupe posted, where it links to his "how to fix Slashdot" webpage.

What a PLAYFULLY CLEVER bastard!

Re:Look at the link!

[Tim C]

And then, as if by magic, the link disappeared, with nary a word from the editors.

Editors, it's your site. You can do whatever you like with the submissions, and I can certainly understand you removing that link now that it's been brought to your attention.

However, at the time of my writing this, the only comment rated at +5 is the one I'm replying to, commenting on the link. Surely it's only polite to update the article summary to add something about having removed the link? Otherwise putko starts to look a bit silly...

Re:Well [its a dupe, so what]

[tpgp]

Meh, Its not that big a deal that its a dupe methinks.... there's been a lot more time for people to analyse this news.

For instance, this article in the register makes this interesting point:

Digital radio is simply an MPEG stream, and contextualizing digital streams, and injecting advertisements into them is Google's core competency - and not some untethered spacewalk into the unknown. And while creative agencies are certainly looking at the growth of paid web search with some trepidation, Google has shown no inclination to get very "creative" itself. It's as much a recognition that the phenomenal growth in paid web classified advertising can't, as Google has itself long predicted, be sustained.

Two points there:

1) Google's foray into traditional radio could simply be to facilitate its digital radio.

2) Google's growth cannot be sustained in a single market.

Neither of these were discussed too much in yesterday's comments.

Adsense

[SleepyHappyDoc]

While this is certainly news, I'm surprised that the integration of Adsense comes as a shock to anyone. Since I highly doubt we'll see "Go to Google for more information. Type Aitch Tee Tee Pee colon slash slash double you double you double you dot gee oh oh gee el ee dot see oh em.", the only other 'content' to deliver by radio is ads supplied by customers for their product, which would require some kind of integration with their existing system (Adsense). My crystal ball doesn't tell me if this will be a successful experiment, but I highly doubt Google will use it to advertise Google.

And "Pee colon slash" sounds pretty awful, anyways. ;)