Slashdot Mirror
Google Jumps into Radio Advertising
Luke PiWalker writes "Just days after Microsoft announced its online advertising entry, Google has announced their entry into the radio industry. Google announced today that it has signed a deal to purchase dMarc Broadcasting Inc. for a cool $102 million. The deal will allow Google to enhance its presence in the advertising industry over to the radio industry. What's even more interesting is that Google says it plans to integrate its highly successful AdSense program with those from dMarc. The Google and dMarc deal is expected to close at the end of the first quarter, 2006."
People who didn't read this yesterday (http://slashdot.org/article.pl?sid=06/01/17/18132 01) happily thank you for the reminder.
To be fair, yesterday's story linked to press reports on Google's purchase. Today's links are to Google's own press release on the story.
Nonetheless, a simple "following up on yesterday's story", would do a lot to increase confidence in the editors. However, doing that would require ScuttleMonkey to actually read the front page.
Sorry if that sounds a little snide but I am seriously trying to hold back the flames of fury here. I wish 'Taco would hurry up with the next Slashback.
May the Maths Be with you!
For ScuttleMonkey, it's at least 2 dupes in as many days. His other was the 50 millisecond judging one yesterday
What's amazing is that this Google posting is still on the front page!!
To the people who complain that this is a dupe: This is not a dupe. the last one was about google planning to buy, this one is about actually signing the agreement.