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Admission Tickets as Text Messages

lee1 writes to tell us that InfoWorld is reporting that Smartmachine and their partner Skidata have developed a new way to allow customers to purchase and receive tickets to events. The new ticketing system allows users to "have a ticket sent to their mobile phone via SMS (Short Message Service) in the form of a 2D (two-dimensional) bar code. At the gate, they slide their mobile phone display showing the bar code by a bar code reader." The new technology also claims to help combat the counterfeit, pilferage, and repeat use that can be such a problem for paper tickets.

43 of 244 comments (clear)

  1. And they'll pass the cost savings on to... by Kittyflipping · · Score: 4, Insightful

    themselves! And to add value to the consumer, they will (automatically) sign you up for text messages about upcoming events that may be (but probably aren't) of interest to you! Sorry for the cynicism, but I haven't found ticketing agencies to be all that honest (e.g. Fandango signed me up for a subscription to a 3rd party children's website because I clicked on an ad for a few bucks off my purchase. I read the ad and closed it; it wasn't anything I was interested in because I didn't have kids. Unbeknownst to me, Fandango had sent my credit card information to this site and signed me up!)

    1. Re:And they'll pass the cost savings on to... by east+coast · · Score: 5, Insightful

      Sorry for the cynicism

      I doubt few would disagree with you... Look at ticketmaster. The last time I bought a ticket via TM I was charged somewhere about 8 USD for a "convience fee". I bought the ticket online and picked the ticket up at the box office. So what's the convience? The fact that I did my own order entry and seating research instead of tying up one of their customer services sales reps on the phone for 15 minutes on an 800 number? The fact that they didn't have to put the ticket in an envelope and mail it to me? I SAVED them money by doing my business on the internet and still I got smacked with a fee as if doing things on my own is somehow easier....

      Wait, yeah, considering the level of competence of the average sales rep, I guess it was more convient.

      --
      Dedicated Cthulhu Cultist since 4523 BC.
    2. Re:And they'll pass the cost savings on to... by mottie · · Score: 3, Interesting

      Ticketmaster actually charges MORE for you to print your own tickets. How ridiculous is that? It's cheaper to go to their counter, use their clerk's time, and use their ink/paper.. I didn't realize that it cost so much to send PDFs out by email. They must be using Adobe Acrobat Professional or something..

  2. Plan B by biocute · · Score: 5, Insightful

    I sure hope they have taken into account for SMS delay, SMS MIA, deleted SMS, lost mobile phone, hacked/guessed barcode and whatnot. In short, is there a Plan B when someone lost this eTicket, or a cracker guessed/keygened a barcode and used it before the real owner did?

    Paperless ticketing, while important, will only cause monetary loss, imagine if a country is crazy enough to adapt paperless voting where voters don't get a "vote receipt" in case something or someone messed up the results.

    1. Re:Plan B by SanityInAnarchy · · Score: 4, Insightful

      Hmm, why would the barcode need to be hacked/guessed? Why not just pull it straight out of the air? Or is SMS more secure than I thought?

      imagine if a country is crazy enough to adapt paperless voting where voters don't get a "vote receipt" in case something or someone messed up the results.

      What, you mean like the US of A?

      --
      Don't thank God, thank a doctor!
    2. Re:Plan B by drinkypoo · · Score: 3, Informative
      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    3. Re:Plan B by op12 · · Score: 2, Insightful

      Not to mention with so many cellphones with cameras, would it be that hard to take a picture of someone else's barcode?

    4. Re:Plan B by aonaran · · Score: 4, Insightful

      Wow, if ticket takers are willing to accept a barcode displayed on an LCD I imagine that it'll only be a matter of tiem till someone writes a Java phone program that quickly cycles through a bunch of random barcode numbers till it hits on one that the system accepts.

      You'd probably have several seconds to do it before the person scanning it gives up trying to scan the "bad phone display" and tries another way to verify the ticket.

    5. Re:Plan B by djtack · · Score: 2, Interesting

      Not likely to work, imagine 50,000 tickets, and a 16-byte bar code. That gives a 50000/2**128 chance to guess one at random. If you could scan a hundred codes per second, it would take 2**128/50000/3600/24/365/100 = 2.2e+24 years to get one right, which is about 160 trillion times the age of the known universe.

    6. Re:Plan B by CharlieHedlin · · Score: 2, Interesting

      Texas Motor speedway uses paper tickets with barcodes. They scan on entrance and exit to allow readmission. I am fairly certain I could take a color copy of a ticket and get right in, or even copy the barcode to a blank piece of paper. I have always had season tickets, but I believe they even offer an email delivery option for the tickets now.

      The barcodes apear to be randomly generated and of sufficient length to stop anyone from brute force hacking when the validation is checked by a person standing with a PDA pressing the button on each read.

      Before they started this system I lost my tickets. They will issue vouchers for season ticket holders in this event, and aparently they recorded the numbers of all the stubs collected after the event. I was told if my tickets came through I would get a bill for the duplicates.

      The bar codes were on the tickets before the system was in place. What puzzled me was that it was on the main ticket, and not the stub that was collected. Now that they scan on entry they no longer collect the stubs.

      It seems like the cell phone and barcodes is only a small step from the above, which has been tested and worked very will at events with attendance of nearly 250k.

    7. Re:Plan B by aonaran · · Score: 2, Informative

      That's assuming no prior knowledge of what constitutes a valid bar code.
      I seriously doubt that the bar codes would be completely random numbers.

    8. Re:Plan B by digitalchinky · · Score: 3, Interesting

      It doesn't matter what the phone uses 'over the air', your SMS can still be read out of the CCITT 7 which is beamed as part of a bog standard timeslot in a completely unencrypted T1/E1 between the cell station and the exchange. (Or mulitplexed in some other standard manner) Encryption usually only happens between the phone and the cell station, nowhere else along the chain.

      It'll cost a small chunk for the equipment, though all of it can be obtained off the shelf. Spec An, RX equipment, downconverters, modems, digital capture card, pc.

  3. Like public transport in finland by slart42 · · Score: 5, Interesting

    I've seen the same system in use for public transport tickets in Helsinki. People send an sms to some number, and the fare is deducted from their phone bill. As a proof of purchase the get a text message, which can be shown to the conductor on ticket controls..

    1. Re:Like public transport in finland by bynary · · Score: 3, Funny

      ...the fare is deducted from their phone bill.

      So if you buy enough public transit tickets your phone usage is free?

      --
      http://www.bynarystudio.com
    2. Re:Like public transport in finland by Freexe · · Score: 2, Funny

      I hope they never introduce a system like that in London, I'd rather pay the £30 phone bill!

      --
      "In a time of universal deceit - telling the truth is a revolutionary act." - George Orwell
    3. Re:Like public transport in finland by MonkeyCookie · · Score: 2, Insightful

      If the turnaround time is quick enough, I imagine that some individuals might only pay for tickets via SMS when they see the ticket controller coming towards them and ride free the rest of the time.

    4. Re:Like public transport in finland by de_valentin · · Score: 3, Interesting

      The real advantage for the average concert fan is that it makes it a lot harder for someone to buy all the tickets and go and sell them online for twice the normal value which I know is a major problem in Belgium and the Netherlands. As long as you can't just send the sms to the next guy.

      --
      It's no big deal some of my best friends are M$ certified engineers
    5. Re:Like public transport in finland by tsvk · · Score: 2, Informative

      ...except that the public transport SMS tickets in Helsinki are normal textual messages, not specialized image barcodes, like in the article.

  4. This is a bummer... by east+coast · · Score: 5, Insightful

    How will I save my ticket stub for my collection? Ticket stubs are badges of honor among certain fans.

    --
    Dedicated Cthulhu Cultist since 4523 BC.
    1. Re:This is a bummer... by Peldor · · Score: 2, Funny
      How will I save my ticket stub for my collection? Ticket stubs are badges of honor among certain fans.

      You'll have to buy a new phone. The whole thing is a plot by Nokia.

  5. Let's see if I got this straight by slapout · · Score: 4, Funny

    So you buy the ticket on your cell phone, have to bring the phone to the theater with you, and then the first thing they tell you when you sit down is "Please turn off your cell phone"?

    --
    Coder's Stone: The programming language quick ref for iPad
  6. Old news in Korea by neoshmengi · · Score: 5, Interesting

    The Koreans have been doing this for years. To promote it they gave you a discount if you used the cell phone technique.

    It makes a lot of sense. It's convenient to order the tickets, also via cell phone, and then you don't have to wait in line. And everyone there has a cell phone.

    Funfact: In South Korea when you buy a movie ticket, you can buy a particular seat, like at a sports game.

    1. Re:Old news in Korea by neoshmengi · · Score: 3, Insightful

      Cell phones are unbelievably ubiquitous in Korea. Old people have them, elementary kids have them, I've even seen homeless people with them. I never met anybody in Korea who didn't have a cell phone. It has become a way of life.

      That being said, I would image that younger people are more likely to use the service.

    2. Re:Old news in Korea by poot_rootbeer · · Score: 2, Informative

      After a while, I decided that it was hopefully free seating.

      Cultural tip for those from outside the US: here, it is extremely rare for movie showings to have assigned seating. In almost all cases, moviegoers are welcome to sit in any free seat in the theater once they have been admitted.

      Other types of events -- sports, theater, classical music -- most often DO have assigned seats. Popular music concerts are split: often there will be reserved seating and unreserved standing room in different parts of the vanue at the same event.

    3. Re:Old news in Korea by TheRaven64 · · Score: 2, Interesting
      Well that's clearly a silly system. If you book a specific seat in advance, then how are they going to make you sit through the trailers and ads? Turning up in time to get a good seat is about the only incentive they have at the moment.

      For the record, in the UK it depends on the cinema. My local one only rarely assigns seating (RotS had assigned seats, I can't think of anything else that did) and most of the time I have been there only about 20% of seats have been taken when I've arrived about ten minutes late (and missed the ads, and some of the trailers).

      --
      I am TheRaven on Soylent News
  7. Oh good... by Quaoar · · Score: 4, Funny

    Now people will have a REASON for bringing their cell phones to a movie...*Grumble*

    --
    I'll form my OWN solar system! With blackjack! And hookers!
  8. Heard at Woodstock anniversary concert... by LM741N · · Score: 4, Funny

    Hey man- there's some bad RAM going around out there. Be careful.

  9. And... by Poromenos1 · · Score: 2, Insightful

    What happens if you accidentally delete the message (some phones delete messages if you remove the battery or whatever)? Can they resend it to you, or are you SOL?

    P.S. You can order seats here in Greece too, in large multiplexes.

    --
    Send email from the afterlife! Write your e-will at Dead Man's Switch.
    1. Re:And... by !equal · · Score: 2, Funny

      It respawns at a new location.

  10. Already in use for years... by Naomi_the_butterfly · · Score: 2, Informative

    Dang... we've been using that in israel for movies for years. Just a number in text message, though, no barcode. They type it in and check that the credit card you have with you matches the card that that ticket number is registered under and you're in.

  11. Combat counterfeit? by truthsearch · · Score: 2, Insightful

    Right, cause no one can figure out how to get a phone to draw a bar code except this company...

    They can counterfeit a barcode on a ticket to get into Madison Square Garden. They can most certainly figure out how to draw the image on a phone's screen.

    1. Re:Combat counterfeit? by truthsearch · · Score: 2, Interesting

      I know that. I don't disagree at all. Yet counterfeiters are still able to print unused valid unique IDs (as barcodes) on paper tickets. Therefore they will be able to do the same on a cell phone.

  12. Excellent... by Sgt_Jake · · Score: 2, Insightful

    Now we can further separate the technocracy from the unwashed masses who don't have cell phones or know how to use them. Holding the population in thrall is becoming easier every day...

  13. Tried it, seat but my seat was already occupied by whyde · · Score: 2, Funny

    ...by an NSA agent.

  14. Are those SMS? by Fr4ncis · · Score: 3, Informative

    Are you sure they send SMS? Short Message Service is used to send just plain text, while MMS (Multimedia Messaging Service) is used to send images as well as music and other nice stuff. I'm not sure you can compose a bar code with an SMS message!

    1. Re:Are those SMS? by EricJay · · Score: 2, Informative

      Mobile barcoding can be done via EMS, which is still technically an SMS transmission... however, the linked article mentions that "users must have mobile phones supporting packet-based technologies, such as GPRS or 3G," so they might be sending a web-link to the barcode image via SMS and relying on the handset's browser to display it.

  15. Re:What? by Bassman59 · · Score: 3, Interesting
    How does this combat counterfieting, pilfering and repeat usage? Are they saying a txt message is harder to generate than a realistic looking ticket?? Or a cell phone is harder to steal? Or that they're going to rip your cell phone in half once you pass through the gate? I can see some convenience advantages but I really don't understand that statement.

    Presumably, the "tickets" are generated uniquely by some mechanism that's "difficult" to hack. And once you go through the turnstile, your "ticket" is scanned and the database to which the scanner is connected marks it as used. This is no different from paper tickets with barcodes that are scanned at the gate.

    -a

  16. This was tried in India for a Cricket match by GillBates0 · · Score: 2, Interesting
    ...back in 2004: Hi-tech ticketing for India-Australia Test

    FTA:

    The tickets would be delivered directly to their mobile phones. At the venue, they only need to place their phones on the sensor installed at the gates for entering the stadium. Spice Telecom and Karnataka State Cricket Association, after their "successful" and ongoing joint venture of Future Strokes, have again come together to launch the Mobile Ticketing in association with ConvergeLabs, a Spice Telecom release said.

    --
    An Indian-American Hindu committed to non-violent thought/speech/action alarmed by the global explosion of radical Islam
  17. Re:SMS? by mendaliv · · Score: 3, Funny

    Maybe they're ASCII art barcodes.

  18. Swiss Federal Railways by CaptainZapp · · Score: 2, Insightful
    Those geezers and geezettes came up with such a brilliant scheme via MMS ticket and are wondering now, why they sold a whopping 3000 as opposed to the 8 million paper tickets they sold in the same time period. Let me explain the procedure:

    Step 1 : You sign up for the service

    Step 2 : You call a toll ladden phone # and order your MMS ticket Step 3 : You receive your MMS ticket for exactly the same price as if you would have bothered an official ticket seller

    If you are missing an option to order your ticket via a web site free of charge you are probably not alone.

    Those blitzes of brilliance with which marketing bozos can come up with truely mystify me at times.

    --
    ich bin der musikant

    mit taschenrechner in der hand

    kraftwerk

  19. Re:SMS? by drinkypoo · · Score: 2, Insightful

    You can send SMS via TCP/IP over GPRS. If you have internet but not SMS you can reconfigure your phone to do this, and save a bundle.

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  20. What they really need... by Peldor · · Score: 2, Interesting

    What they really need is a second barcode I can scan for a full refund if I walk out in the first half-hour because the movie is complete crap. Or the sound system is hosed. Or the theatre is populated by talking idiots. Or any of the other myriad reasons people don't like wagering $20 trying to get a little entertainment at a movie these days.

  21. Bar Codes are Too Complex by TechnoCarl · · Score: 2, Insightful

    Bar codes seem like techo-glitz rather than the most practical solution,
    plus creates equipment limitations on customers.

    Why not just use the credit card used for purchase as the "ticket"? The
    confirmation code for the credit card transaction is the e-ticket ID.
    Alternatively, use a driver's license or other ID. Just swipe the card,
    and possibly check the physical card. Radio linked portable equipment with
    card reader, keypad, and receipt printer already exists.

    One could buy an e-ticket by phone, SMS, https, etc-- it doesn't matter.

    If all electronics fails, a non bar code also works with a faxed paper list and pen to cross off admissions. Someone too cheap to buy the scanners
    can use the fax method.

    Yes, there is the possibilty of credit card fraud, but no other than normal
    usage. Adding a smartcard chip to the credit card would be the best technical
    solution to fraud by copying the card numbers.