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Making Franchise Cross-Overs

Gamasutra has a piece exploring how to make a great game out of a franchise, with information from a CES panel on the subject. From the article: "'The durability of a franchise is great,' countered Microsoft's GM of franchise development for Xbox Kevin Browne. 'Look how many crappy series it took to finally kill Star Trek.'"

31 comments

  1. Speaking of Star Trek and Crossovers by Anonymous Coward · · Score: 0

    I wouldn't mind seeing an official Star Trek/Star Wars crossover.

    *me ducks*

  2. What did Star Trek do ... by Kleedrac2 · · Score: 1

    ... to deserve such a cheap shot from MS no less?

    --
    Sure we wang, can.
    1. Re:What did Star Trek do ... by darkhitman · · Score: 1

      Kevin Browne = MS? Whaddya know.

      --
      Tell me something...it's still "We, the people"... right?
    2. Re:What did Star Trek do ... by ReverendLoki · · Score: 3, Interesting
      What did Star Trek do to deserve such a cheap shot from MS no less?

      I personally think Bill's just seen one to many Photoshops of himself in a Borg outfit.

      --
      09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
  3. How many crappy series.... by Senjutsu · · Score: 1

    Two? Doesn't seem all that durable to me.

    1. Re:How many crappy series.... by Poltras · · Score: 1

      Just for the archives, what two?

    2. Re:How many crappy series.... by Senjutsu · · Score: 1

      I think the general consensus is Voyager and Enterprise, though for my money Enterprise wasn't all that bad.

      Voyager was just so awful it sapped out all the strength that the franchise had gained in the last few years of DS9.

  4. Enterprise by hal2814 · · Score: 2, Insightful

    You did watch Enterprise, didn't you?

    How they managed to take a Western set in space and denegrate it into an alternate reality crapfest, I'll never understand. (It did get better in the 4th season but it was too late.)

    1. Re:Enterprise by Short+Circuit · · Score: 1

      I liked the first and second seasons of Enterprise. Most of the third season is better watched through episode summaries, though.

      I'm still waiting to get season 4, though.

  5. Goddamn marketing-speak by badasscat · · Score: 3, Insightful

    It really bothers me how meaningless marketing-speak has invaded video games. This is a complete misuse of the word "franchise" - it doesn't mean what these marketing guys think it does, or what most people who now subscribe to this marketing-speak outside of marketing think it does. Here's the definition from dictionary.com:

    franchise Audio pronunciation of "franchise" ( P ) Pronunciation Key (frnchz)
    n.

          1. A privilege or right officially granted a person or a group by a government, especially:
                      1. The constitutional or statutory right to vote.
                      2. The establishment of a corporation's existence.
                      3. The granting of certain rights and powers to a corporation.
                      4. Legal immunity from servitude, certain burdens, or other restrictions.
          2.
                      1. Authorization granted to someone to sell or distribute a company's goods or services in a certain area.
                      2. A business or group of businesses established or operated under such authorization.
          3. The territory or limits within which immunity, a privilege, or a right may be exercised.
          4. A professional sports team.


    Somewhere along the line, one of these marketdrones probably confused "the granting of certain rights and powers to a corporation" (i.e. the right to distribute games based on Star Trek, for example) with an actual line of games all bearing some relation to each other. That is not a franchise!

    It just bothers me how games are now called "IP", series are now called "franchises", etc. and people just accept it. Speak English, people, not the language of marketing. Because more than half the time these people don't know what they're talking about to begin with, and they don't even know the meaning of the words they're using.

    1. Re:Goddamn marketing-speak by KDR_11k · · Score: 1

      I think it originates from 4 because pro sports teams often have a LOT of merchandise available.

      --
      Justice is the sheep getting arrested while an impartial judge declares the vote void.
    2. Re:Goddamn marketing-speak by Joehonkie · · Score: 1

      Authorization granted to someone to sell or distribute a company's goods or services in a certain area.

      The company's IP is their service. Also, stop pretending language is static.

    3. Re:Goddamn marketing-speak by hal2814 · · Score: 1

      Not exactly on topic, but isn't 4 just a subset of 2? For example, the Dallas Cowboys are a franchise of the NFL in that the NFL authorizes the Cowboys to sell or distribute the NFL's goods (a US football game) in a certain area.

    4. Re:Goddamn marketing-speak by ZephyrXero · · Score: 1

      Last time I checked, IP stands for internet protocol...lol. Although I assume you were talking about "Intellectual Property", which doesn't really exist because you can't own ideas like you would physical property, even though this is what it implies... You can copyright a story/universe/characters... you can trademark a title, name or likeness... but there's not a single law that ever once mentions the world "Intellectual Property"... We have to stop this meme!

      --
      "A truly wise man realizes he knows nothing."
    5. Re:Goddamn marketing-speak by LordPhantom · · Score: 1
    6. Re:Goddamn marketing-speak by Delphiki · · Score: 1

      First of all, you can own a copyright and you can own a trademark. So intellectual property is real, even if no law uses that term. Secondly, even if you had a valid point, which you don't, the fact that you used the word "meme" makes me want to slap you instead of listening to anything you have to say. Did you first hear that term somewhere in the blogosphere? Damn.

      --

      Feel free to mod me "-1 - Angry Jerk".

    7. Re:Goddamn marketing-speak by ZephyrXero · · Score: 1

      Hmm...that's funny I was always pretty sure that word existed long before the "blogosphere"...and look even Mirriam Webster lists it: http://www.m-w.com/dictionary/meme

      --
      "A truly wise man realizes he knows nothing."
    8. Re:Goddamn marketing-speak by Delphiki · · Score: 1

      I guess I just hate the word because I've yet to hear anyone other than pretentious self-important bloggers use it then.

      --

      Feel free to mod me "-1 - Angry Jerk".

  6. It all boils down to gameplay... by rubberbando · · Score: 3, Insightful

    Developers need to focus more on the gameplay being fun and relevant to the characters when making these kind of games. There have been too many bad games that sell because they use a franchise be it from a movie, comic book, or a cartoon show that will make kids hound their parents until they buy it for them. Every once in a while we get a nice game that actually makes sense but IMHO I feel that they are too few and far between.

    --
    DEAD DEAD DEAD DELETE ME
  7. hmmm by gEvil+(beta) · · Score: 1

    "The durability of a monopoly is great. Look how many crappy releases it took to finally kill Windows."

    --
    This guy's the limit!
  8. Windows Vista is as to Star Trek Enterprise??? by ZephyrXero · · Score: 1

    I think the original topic implied that the first, or at least one itteration of the series, was actually good though ;)

    --
    "A truly wise man realizes he knows nothing."
  9. Make it 3.28 series of ST sucked by Telepathetic+Man · · Score: 1

    Everything after the 5th season of TNG was horrible.

    --
    Just because you can, does not mean you should.
  10. No, false by MilenCent · · Score: 2, Insightful

    How many crappy series did it take to kill Star Trek? Is this a relevent question? How many crappy movies did it take to kill Star Wars? (That one's easy: not enough.)

    But even so, I'd say that the question is not relevent. The Stars, Trek and Wars, are atypical examples. How many franchises are there of Trek's calibur? The 60s series built up sticky fanboy steam for two decades plus before TNG came out. That's a potent boost to a series' fortunes.

    And it needed it. Next Generation, need I remind you, looked damn embarassing in the first episodes. (I still have horrifying memories from then of Troi demonstrating her empathy, read, overacting.) But the show was given time to find its legs, and before long became rightfully seen as a better-defining vision of Trek than the original show and the yardstick by which all Treks are based.

    Now, how many series have died in that time? Quantum Leap was popular in its day, but who talks about it anymore? Who remembers Beauty and the Beast, not the Disney cartoon but the once swooned-over, quasi-bestial network series? Moonlighting was once adored, and it had a hip comedic sense that would play well today, so why aren't people still remembering it? How about Lois and Clark? There were once people, it is true, who adored Space 1999. Until certain recent series Battlestar Galactica and Dr. Who would both have qualified as well. Many people thought Galactica was dead, well and truly, until the Sci-Fi Channel's unholy blood was pumped into it.

    So anyway, Kevin Browne's statement given should be amended to, "It takes a lot to kill a freakishly popular franchise. And even then, don't turn your back to it."

    (What, he's a manager of franchise development? How money does being Rick Berman pay?)

    1. Re:No, false by hal2814 · · Score: 1

      "The 60s series built up sticky fanboy steam for two decades plus before TNG came out."

      No, the 60's built up fanboy steam for about 15 years until "Star Trek: The Motion Picture" came out. After that, there were three more motion pictures released over the course of the slightly-less-than-a-decade between TMP and TNG to give fanboys their Trek fix.

      In fact, TNG came out shortly after the massively popular-for-everyone-not-just-fanboys Star Trek IV. TNG was largely riding the wave of popularity from that movie, not pent up fanboy steam.

      It's also important to note that every other show you mentioned except for Space 1999 started off really good and got progressively worse over time. Beauty and the Beast was downright pathetic by the time it was killed. Linda Hamilton had even left the show. Moonlighting made the mistake of killing the sexual tension between the two main characters (Dave and Maddie?). Lois and Clark got a bit silly after Lex got in trouble with the law. The show started relying to heavily on sci-fi crap instead of good story writing (complete with guest appearances by Jonathan Frakes). Quantum Leap made the mistake of going against a major philosophical point in the series and started leaping Sam into famous people. After Sam spending many a season harping over how the small changes hend up making big waves, it was a put off to see him inhabit people who could make big changes even if the stories all emphasized the small changes he made as the famous people.

    2. Re:No, false by MilenCent · · Score: 1

      Hm... you have good points there, true. But ah-ha, they show that it is very easy to kill a franchise, take that!

      (I'm gonna be smug for a good fifteen minutes after that one, heh)

  11. Battlestar by grimharvest · · Score: 1

    So then how many series will it take to kill Battlestar Galactica? The first series was awful. Why they would want to remake it is beyond me. At least Buck Rogers had a sense of humor, BG was just plain depressing.

    1. Re:Battlestar by Supurcell · · Score: 2, Informative

      The original Battlestar Galactica had a few things going for it. The Cylon Centurions had to be the coolest looking robots, ever. Lorne Greene kicked ass in Bonanza. The dogfights were pretty cool at first, then they just re-used the same ones over and over again. The opening theme music had to be one of the best and most epic of all sc-fi television.

      They took almost all of the coolest parts of the original and multiplied it by about a thousand. They got Edward James Olmos, who kicked ass in Stand and Deliver, to play Lorne Greene's part. They created awesome dogfights that are just amazing to watch. Now there are all sorts of politics and love triangles to watch out for. They did play the original theme music once.

      The only part of this new show that doesn't shine are the Cylon Centurions.

  12. I am dissapointed by Supurcell · · Score: 1

    I thought the article would be about characters crossing over to different franchises. Like all those Capcom VS SNK games and Smash Bros. On gaming forums across the net the question is asked "Who would win in a fight _____ or _____?" That's why Super Smash Bros was so great. Sure it would have been a fun game to have all original characters, but with all the old favorites you feel an attachment to you characters that might not otherwise be there. You swung Bowser around by his tail, you plunged the master sword into Ganondorf's draconic chest, you fired those bombs into Andross's mouth.

  13. Star Trek v. Star Wars by Supurcell · · Score: 1

    I remember spending some time on the Startrek.com boards and there were pages and pages of threads discussing whether a Star Trek ship could beat a Star Wars ship. Yep, those guys were nerds.

    But seriously, there is no way a Star Wars ship could beat a Star Trek ship... well unless of course they modified the main deflector array to send out an inverse-tachyon pulse, but those inept Star Wars engineers would really have to ignite the midnight petroleum to figure that one out.

    1. Re:Star Trek v. Star Wars by despisethesun · · Score: 1

      I hate myself for getting into this, but...

      If you look at the numbers and really compare say, a Star Destroyer to the U.S.S. Enterprise (pick any iteration of the ship, it really doesn't matter) then the comparison is tipped HEAVILY in Star Wars' favour. A Star Destroyer is so much more powerful than any ship in the Star Trek universe that such a comparison is almost meaningless. Hell, an X-Wing is more powerful than a Federation ship. I've heard it argued, though, that since Star Trek came first, George Lucas purposely tipped the scales in his series' favour for the inevitable comparisons, but that is getting a little too passionate about it. Also, this doesn't take into account the so-called "human factor". The characters on Star Trek were endlessly resourceful which bodes very well for them in any such comparison. The characters on Star Wars, on the other hand, were typically dumb as bricks. Yes, even the "heroes".

      Now if you'll excuse me, I have to go wash this nerd stench off before the normals suspect I'm not one of them.

      --
      This poo is cold.
    2. Re:Star Trek v. Star Wars by Supurcell · · Score: 1

      Forget the numbers for a second. Those are mostly pulled out of the asses of the people who write the tech manuals. I tend to go with what I see on screen.

      Take into account the hand-held weaponry. What is the worst case scenario when some one is hit with a Blaster? They are killed, with only a small whole in them. The worst case scenario when dealing with a Phaser is complete vaporization. Now scale that up to starship-size and tell me what is logically more powerful.

      Next look at the cloaking device. As we, on earth, are progressing technologically, we are also miniaturizing it. In the Empire Strikes Back, Captain Needa states that no ship as small as the Millennium Falcon can be equipped with a cloaking device. In the Star Trek: Deep Space Nine episode The Emperor's New Cloak, Quark and Rom steal a Klingon cloaking device, which is about a meter long and is able to power itself. So if a complicated system, like the cloaking device, can be miniaturized far more so in Star Trek than Star Wars, it can be assumed that it is also more advanced. Since it is such a complex piece of technology, and can be made so small, what other tech could be more sophisticated?

      I admit that both series focus less on the Sci and more on the Fi, they both contradict themselves many times, but Star Trek kicks Star Wars's ass any day of the week.