Google Base Retail Rumours Confirmed
kaufmanmoore writes "According to an MSNBC report, the head of Google's European arm has said that Google wants to use Google Base for brick and mortar stores to submit lists of goods and prices in order to create an online presence." From the article: "Google would index and package the information into a consumer-friendly search engine, giving its users a virtual supermarket across a number of retail brands. Mr Arora said: 'Google Base is going to have a huge impact on retailers," adding that the move reflected internal research, which found many leading European retailers did not feel they were competitive enough online.'
But.. isn't this exactly what Froogle is?
All your base are belong to Google... Really!
Check it out, at least, at aws.typepad.com
A feeling of having made the same mistake before: Deja Foobar
Am I the only one who (for a second) thought that google were actually beginning construction of their other base
Seems like there should be a joke that I could make about Google Base... and how everything will belong to them...
Google: All the retail is ours.... No that's not right...
Something really obvious...
Google: We own you... No...
Oh well. Maybe someone can set me up the joke...
No? OK....
So they will index deals submitted by stores.
Who is going to collect the funds?
Who is going to deal with the fraud?
Who is going to be responsible for the accuracy of the information presented?
Will google police stores that advertise one price but sell at another (or just bury more profit in S&H?)
Sounds like a high tech flea market. Without any guarantees this could devolve quickly into a disaster. Is Google prepared to vouch for the information, if not how will they convince people to use a service they won't stand behind?
* Winners compare their achievements to their goals, losers compare theirs to that of others.
And the Google Countdown to Evil continues... Don't get me wrong, I love Google, but they really need to make sure that they're using their powers for Awesome.
FYI, Google Base is still under development. Most likely the service will give retailers access to hundreds of millions of Google users. You can visit it at base.google.com.
When I'm searching for something online, I'm usually looking for a single item or a set of related items. This usually makes Froogle a good starting point; I search for arcade pushbuttons, and I get links to stores that sell them along with other arcade console items. Poking around a few sites usually leads to one with good prices on the things I want, and I make a purchase.
Really, I don't see the benefit of aggregating content across stores. How often does someone go looking for a doorknob, a picture frame, and a KVM all at once? Online shopping is fundamentally different than shopping at a physical store, but it's not that different: I want to find a competent supplier of each thing, not a one-stop-shop where I have to wonder about the quality of service and related issues. And if they're just showing me info from three different places in a single search, but I am actually making three orders, what's the advantage?
Color me unimpressed
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I was invited to use Google Base using the Google Payment Corp. Google has a payment service that people can pay me with, and it is better than PayPal.
then you have the ultimate in Mom-and-Pop competitive advantage to big corporate box retailers. I'd love to be able to find just the right product at a shop down the street than have to go to Best Buy or Amazon.com. Increasing the ability to find their inventories will help immensely.
This is where the moronic book publishers get things wrong - by Google helping consumers actually FIND the crap they sell, they DRIVE business TOWARDS your stupid company. Oh, and ISPs get it wrong too. The only reason we pay monthly fees to get IP service is because companies like Google provide compelling reasons to do so. Otherwise, I'd take up windsurfing or something...
There exists no way of exchanging information without making judgments. --Bene Gesserit Axiom
People will probably consider this trolling, but I can't stand that expression brick and mortar.
Why can't it just be called a physical store? What if my store is made of wood and sheetrock? Who comes up with these obnoxious, self-important business terms?
And with that, I have to go pull the trigger on something...
Wot approximates to 'whatever' or 'whatnot' it's old.
A feeling of having made the same mistake before: Deja Foobar
Who comes up with these obnoxious, self-important business terms?
Google is unleashing a long tail, soup-to-nuts integrated solution that satisfies pent-up demand and synergizes efficiencies. It's a slam-dunk no-brainer!
Read the EFF's Fair Use FAQ
Typical Retail Executive: "Yes, thank you, Google, for offering me an easy way to redefine the retail brand I've been building for years as just another price player. Would you like me to send over demographics of my key customers and how we reach them via advertising too? Yes? OK, I'll get right on that. (click)"
I can't wait to shop with Google Base at PriceRitePhoto!