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Nike and Google launch Joga.com

Posted by ryuzaki0 on from the where's-the-hooligans dept.

hpcanswers writes "Given the increasing popularity of social-networking sites among the young and affluent, Nike has introduced a new site dedicated to the world's most popular sport: soccer. While Nike provides the content (via its army of sponsored athletes, among others), Google provides the technical expertise. Orkut has been very popular in soccer-crazed Brazil, so Google may be able to make a brand extension here. Joga.com is currently invite only, though a form at the bottom of the home page takes requests for invitations." I actually found the launch of a site like this interesting not because of the content, but because of the trend in "private label" sites. It's a Shake'n'Bake Social Network, and you helped make it.

3 of 216 comments (clear)

  1. Obligatory sweatshop reference by x2A · · Score: 1, Flamebait

    "While Nike provides the content (via its army of sponsored athletes, among others,..." ...and entered at $0.02/hour by kids in Vietnam

    --
    The revolution will not be televised... but it will have a page on Wikipedia
  2. Does anyone else think by endrue · · Score: 0, Flamebait

    that this site looks terrible? The layout and color are horrible!

    - Andrew

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    I meta-moderate because I care.
  3. ME AM BRASIL by MickoZ · · Score: 0, Flamebait

    NIKE AND GOOGLE AM SHOOT SCORE GOOGOOOGOALLLLLLLLLLLL!

    PS. Since slashdot as an anti-lameness filter, it doesn't allow 100% pure brasil post. I encountered error #9 Ronaldhino "Lameness filter encountered. Post aborted!" "Reason: Don't use so many caps. It's like YELLING."

    PSS. It always amaze me how some people really take CAPS so seriously, like it was so much irritating.

    PSSS. On joga.com they even put a style to make it BRASIL STYLE, look for the "PLAY BEAUTIFUL" box. ;-)

    PSSSS. All those PSs are not a way to pass thru the lameness filter.