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Nike and Google launch Joga.com
hpcanswers writes "Given the increasing popularity of social-networking sites among the young and affluent, Nike has introduced a new site dedicated to the world's most popular sport: soccer. While Nike provides the content (via its army of sponsored athletes, among others), Google provides the technical expertise. Orkut has been very popular in soccer-crazed Brazil, so Google may be able to make a brand extension here. Joga.com is currently invite only, though a form at the bottom of the home page takes requests for invitations." I actually found the launch of a site like this interesting not because of the content, but because of the trend in "private label" sites. It's a Shake'n'Bake Social Network, and you helped make it.
It's football, you American clods!
I think you'll find it's Association Football.
There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
Defense isn't always a bad thing, the same people that tell you soccer is too defensive will rave about shutout pitching in baseball and redzone defense in American football.
I thought soccer would catch on here once the national team started beating legitimate countries, but they've been very good for years now (currently ranked 5th by FIFA) and still nobody cares.
Joga means "play" in Portuguese.
The Maquila Solidarity Network, one of the leading sweatshop activist organizations, stopped targeting Nike in 2003 because of their changing business practices. A December 2005 review of the current status of 25 companies' labour practices places them 2nd in terms of their efforts to address labour abuses.
"If liberty means anything at all, it means the right to tell people what they do not want to hear." --George Orwell
Uh, where have you been?
Soccer IS catching on in the US.
It's the fastest growing sport in the US.
It's also the world's most popular sport.
Why is baseball the favorite sport in the US?
Because we're a bunch of lazy turds who like
to stand around doing nothing. That's baseball.
Tell me that you actually consider a baseball
play an athlete and I'll laugh at you.
Play a real sport: soccer.
Your generalizing that "we" think soccer is a bad
sport, etc.. is just that: generalizing.
Get out of the house and away from the computer and
take your 150 lb. spare tire with you.
I hope the jogo.com that I viewed was just the American version, since it refers to football/futbol/The Beautiful Game as 'soccer'. It's only known by that name in America (where I'm viewing from), so hopefully they have internationalized versions that correctly name the game. Otherwise, they'll get a lot of t'd off anti-fans from all the other countries in the world...
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