Slashdot Mirror

← Back to Stories (view on slashdot.org)

Nike and Google launch Joga.com

Posted by ryuzaki0 on from the where's-the-hooligans dept.

hpcanswers writes "Given the increasing popularity of social-networking sites among the young and affluent, Nike has introduced a new site dedicated to the world's most popular sport: soccer. While Nike provides the content (via its army of sponsored athletes, among others), Google provides the technical expertise. Orkut has been very popular in soccer-crazed Brazil, so Google may be able to make a brand extension here. Joga.com is currently invite only, though a form at the bottom of the home page takes requests for invitations." I actually found the launch of a site like this interesting not because of the content, but because of the trend in "private label" sites. It's a Shake'n'Bake Social Network, and you helped make it.

3 of 216 comments (clear)

  1. Re:Should we invoke the "Do No Evil" clause here? by Bonker · · Score: 0, Redundant

    Mod parent up, please.

    This is the first thing that crossed my mind when I heard 'Google and Nike'.

    No, not everyone at Nike is evil, but the company has proven again and again that they will employ sweatshop labor and child labor. Those making decisions at the top of Nike are apparently making evil decisions.

    The China thing is a good contrast here. Google has adequately supported their reasons for activity in China. They're up to providing the people with as much information as they can, and are working within government limits to do so.

    In this case, Google is parterning with an 'Evil' company for mostly monetary benefit.

    This some bad juju.

    --
    The next Slashdot story will be ready soon, but subscribers can beat the rush and slashdot the links early!
  2. Re:Should we invoke the "Do No Evil" clause here? by FinestLittleSpace · · Score: 0, Redundant

    Just because something is made overseas, it doesn't mean that it should be made in sweatshops, which Nike continues to use. There is such thing as an overseas, ethical, well maintained factory. The profit margins Nike makes on it's shirts through using cheap labour are sickening.

  3. mmm, a new wave? by j3one · · Score: 0, Redundant

    I can see how google could use its network to sort of create a global log in for a large network of social sites. Now we just have to watch who google gets in bed with...

    Hmmm, lol, some interesting links!
    - google + orkut
    - google js
    - is that what that means?
    - LOL