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Nike and Google launch Joga.com

hpcanswers writes "Given the increasing popularity of social-networking sites among the young and affluent, Nike has introduced a new site dedicated to the world's most popular sport: soccer. While Nike provides the content (via its army of sponsored athletes, among others), Google provides the technical expertise. Orkut has been very popular in soccer-crazed Brazil, so Google may be able to make a brand extension here. Joga.com is currently invite only, though a form at the bottom of the home page takes requests for invitations." I actually found the launch of a site like this interesting not because of the content, but because of the trend in "private label" sites. It's a Shake'n'Bake Social Network, and you helped make it.

8 of 216 comments (clear)

  1. Please name the sport correctly by toupsie · · Score: 5, Funny

    It's not Soccer, it's Metric Football.

    --
    Strange women lying in ponds distributing swords is no basis for a system of government.
    1. Re:Please name the sport correctly by Anonymous Coward · · Score: 1, Funny

      "Why do the Europeans always have to argue about this point."

      Because football was being played in England (with a round ball) before we colonised North America.

  2. Re:Should we invoke the "Do No Evil" clause here? by Lev13than · · Score: 5, Funny

    I haven't purchased a Nike product for well over a decade due to their use of sweatshops in Asia.

    Why is this a bad thing? If I'm going to buy a wicking running shirt, I'd like it to be made by someone who understands perspiration.

    --
    When you have nothing left to burn you must set yourself on fire
  3. New tagline by Rob+T+Firefly · · Score: 5, Funny

    G o o o o o o o o o o a l!!!!!!!!!!

  4. Re:Should we invoke the "Do No Evil" clause here? by DrSkwid · · Score: 1, Funny

    Google also releases software for Windows.

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    There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
  5. Google getting into bed with Nike.... by smaerd · · Score: 5, Funny

    ...this could be bad... nay.. this could be the worst. thing. ever.

    Commericials will be changed forever.

    [OPENING SHOT. CAMERA PANS OVER GREYING, SLIGHTLY ROTUND GENTLEMAN CALMLY TYPING AT HIS COMPUTER. HE IS SITTING AT HIS DESK, IN A SUNLIT HOME OFFICE. IT IS EARLY MORNING AND THE EXTERIOR SHOWS WAVES CALMY IMPACTING AGAINST THE SURF]

    [VOICEOVER (John Lithgow)] : Meet David Random. Today David will walk a total of twenty-five feet. But just because he'll barely get out of his chair doesn't mean he won't be active. David will correspond with thousands of people, write seven hundred lines of code, recompile his kernel, download five Styx CDs, and write a major post in his blog. All the while, he won't miss a second of the Brazil-Argentina Futbol game. How will he do this? David utilizes the power of Google/Nike.

    [THE MAN LEANS BACK IN HIS OFFICE CHAIR, PUTTING HIS HANDS OVER HIS HEAD AND SMILING]

    [VOICEOVER] : With Google/Nike, you'll never need to visit more than one website... that would be like needlessly running around... [THE MAN LEANS BACK TOO FAR, FALLING TO THE GROUND IN AN EXPLOSION OF PAPER, COFFEE, AND OFFICE SUPPLIES]

    [VOICEOVER] : ...we wouldn't want you to strain yourself.

    [FADE TO BLACK, SHOWING THE GOOGLE/NIKE LOGO AND THE SLOGON : "Google/Nike, we own you."]

    [WOMANS VOICE] : David? You ok?

  6. Shake'n'Bake Social Network by AndroidCat · · Score: 2, Funny

    It sounds like something Hannibal Lector would be a member of.

    --
    One line blog. I hear that they're called Twitters now.
  7. No ball either by Gorimek · · Score: 2, Funny

    Also, real football is played with the feet kicking a ball shaped ball, while American football is played with the hands throwing an inflated egg shaped... thing.

    One rumor I heard is that it's called football, since the "ball" is one foot long.

    Of course, real balls don't have length, they have diameter.