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It's Official Dell Acquired Alienware

Posted by ryuzaki0 on from the you're-going-to-love-the-new-alien-kid dept.

robyn217 writes "Dell just confirmed today that it had acquired boutique PC vendor Alienware. Alienware's Nelson Gonzalez said that his company will continue on with its own brand, design, sales and marketing, and support, though, so Alienware isn't going anywhere just yet. Gonzalez also said that Alienware PCs would not carry a Dell logo, and that he would report directly to Jim Schneider, Dell's chief financial officer. "I think that you'll find it very hard to find the Dell name on the [Alienware] web site," he said." The rumor is now fact.

10 of 361 comments (clear)

  1. The Alienware slogan... by WilliamSChips · · Score: 5, Funny

    "Nobody builds their own Ferrari." I wouldn't really trust Honda to build my Ferrari...

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    Please, for the good of Humanity, vote Obama.
    1. Re:The Alienware slogan... by Cornflake917 · · Score: 5, Informative

      I wouldn't really trust Honda to build my Ferrari...

      Did you RTFA? The analogy is more like Honda buying the Ferrari company and allowing them to continue building the same cars.

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      Abaddon: An Xbox 360 Indie game
    2. Re:The Alienware slogan... by jazman_777 · · Score: 5, Funny

      Slashdot. News for Nerds. Stuff that Matters. Failed Car Analogies.

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  2. AMD? by Aardpig · · Score: 5, Insightful

    I wonder whether Alienware machines will continue to use AMD chips, or whether pressure on Dell from Intel will lead to their gradual phasing out. If the latter, then I can't see Alienware hanging on to the bleeding-edge gaming market...

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    Tubal-Cain smokes the white owl.
    1. Re:AMD? by knapper_tech · · Score: 5, Insightful

      In other news, Alienware has aquired Dell's entire server devision and will ship four-way and two-way opteron systems within a few weeks.

      I don't think Dell would go so far out of their way to diversify their offerings just so they could throw it all away. If Dell wanted to sell Intel only, they had everything they needed already, and there would have been no point in the aquisition.

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      "There are some people that if they don't know, you can't tell them." ~ Louis Armstrong
  3. yeah..no change. right. by geekoid · · Score: 5, Insightful

    Oh, you communicate directly to the CFO. Well then, they couldn't just make you put there name on it anyways.

    Unless you have a contract that states dells name won't appear, and thatm hey won't influence the various aspects of Alienware, they will.

    The IT world is littered with the dried up husks of good companies that were bought and told nothing would change.

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    The Kruger Dunning explains most post on /. http://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
  4. What they're really thinking... by toucci · · Score: 5, Funny

    With Dell's backing, hardware costs will go down and translate into even higher profit margins!

  5. Found it! by Anonymous Coward · · Score: 5, Funny

    "'I think that you'll find it very hard to find the Dell name on the [Alienware] web site,' he said."

    Google says: Results 1 - 91 of about 209 from alienware.com for dell. (0.29 seconds)

    Not so hard.

  6. It's funny, laugh by Umbral+Blot · · Score: 5, Insightful

    In my opinion Alienware sells overpriced hardware that simply looks cooler because of their case mods. I think the typical Alienware buyer thinks that this makes them oh-so-much better than someone who buys a Dell, I mean they don't even come standard with neon lights. I am going to enjoy asking Alienware customers how their Dell is doing. Lets see them try and brag about a Dell computer, with a straight face.

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    Philosophy.
  7. the obvious reason ... by Bassman59 · · Score: 5, Insightful

    Alienware's founders decided it was time to cash out. Smart move.