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Why Everyone Loves Apple
realtorperson writes "Why, at least the Apple users, love Apple? According to a recent article, the pure and simple reason is customer service and overall experience. The author writes, 'When Apple competitors are focused on cost reduction to increase profitability, Apple is investing resources to enhance its relationship with its customers. To me, that's impressive. Unfortunately, there are too many companies in the market that could care less about their customers, but Apple is determined and committed in delivering the experience and not just the product.
It's regrettably amusing that Apple competitors are working hastily to develop iPod clones to reap in success, but what many of them fail to comprehend is that it's not necessarily the iPod that makes Apple successful, but rather its customer service.'"
Unfortunately, there are too many companies in the market that could care less about their customers
So if they could care less it means that they do care a little, right? Except I don't think that's what the summary writer was trying to get at.
The phrase is couldn't care less. I.e. they care so little it is impossible to care even less than they do.
Bewilders me that a phrase that means the opposite of what is intended is coming into common usage.
...Did you mean Apple Computers or Apple Corp. I get them confused all the time.
Tom Caudron
http://tom.digitalelite.com
P.S. Yes, it's a joke. Laugh now.
-Tom
Kharma whoring.
Death and danger are my various breads and various butters.