Slashdot Mirror
Both Sides of Wii
Yesterday Nintendo released the official name for their next console. Formerly the Revolution, and now simply called Wii, reaction has been strong among gaming fans. A Brian Crecente article in the Rocky Mountain News looks at why Wii is bad, from a marketing perspective. Chris Kohler, over at Game|Life, looks at why Wii is good because of its iconoclastic nature. And, always happy to help with the irreverent, Games.net examines why Wii is weird. From that article: "We don't think Nintendo Wii is a truly terrible console name, but it's an uncharacteristically risky choice, even for Nintendo. We admire its simplicity and its playfulness (the two i's represent multiplayer action, you see). But on the flip side, parents will have a hard time pronouncing it ("Nintendo...why?") and hardcore gamers will slam it ..."
Also to note about Wii is that the logo looks very
All these jokes have been made about the name but on the manufacturer's site, you'll find this little blurb: So you see, even they are aware of the puns that come with a name like Wii. Personally, I'm glad they chose something other than an old name coupled with a high number (Nintendo 64, Xbox 360, Sega 32, etc.) because that makes it sound like something where bitrate and technical specs are the only things that concern a gamer. And they're not. The thing that concerns me the most is if there's going to be games that I enjoy, Tetris did that with 16 bits so I welcome anything at any bit rate that provides me with entertainment.
My work here is dung.
Anyway, the only really thoughtful paragraph in any of the articles was from the Gamelife blog - and it was a quote from the comments to an earlier article:That's as good an explanation as any I've heard (in fact all the good speculation I've read about on not just this story, but just about anything recent, has come from random members of the public rather then the pundits)
There are shills on slashdot. Apparently, I'm one of them.
Not only is it worse than Xbox 360, it will confuse the French and also everyone will keep making piss-poor jokes about it.
See what I did there?
Summation 2
Although they'd have to name is Nintendo Shitcock for that to be true.
They changed the name of the Playstation 3 back to that marketing term from the PS2. The "Playstation Emotion Engine", or PEE.
Obligatory penny arcade reference...
I wonder if they'll start calling the new controller a Wii-Wii.
?
Sigs are for Terrorists.
This name could either be good or bad, depending on the ads.
If the ads seem goofy and childish, it will resonate against those qualities already represented by the name itself.
However, if the ads are sleek and classy, and the logo is clean and simple (which looks to be the case), then the "Wii" thing could be spun off as "it's cool to be a kid again."
I expect the latter case, of course, and I imagine an ad campaign similar to the DS. At the end of each commericial, if a child's voice whispered "wee" in sort of a mystical way, it would do wonders in changing the perception of the name.
random underscore blankspace at ya know hoo dot comedy.
I think that the second slashdot story in two days on the name of an unreleased console is evidence enough that the marketing folks over at Nintendo have made a sensible decision.
/. nerds won't give a damn what it's called, they'll just want the specs and the reviews. Casual consumers won't remember what it's called, they'll just want to look at the pretty colours.
Why oh why do people care? Hardcore
this just opens the door to soooo many bad puns.
Although Michelle Wie would be a natural celebrity endorser.
Wonder if they'll have a normal version and a deluxe version. You know, the "royal" Wii.
"Waste not one watt!" - CZ
I seem to remember another device that had a name which everyone chastised in the begnning. Give it time people.
Feel free to add your own
"parents will have a hard time pronouncing it ("Nintendo...why?") ...""
That didn't seem to stop Pokemon.
All good points, especially from Kohler's Wired article. We're kind of irrelevant to Nintendo's thinking here. I caught an interesting article called No, Seriously, It's Called wii thet deals with the 5 stages of grief and how it relates to this situation. From the article: ''Acceptance: Guess what, no amount of protesting at E3 will do the trick. It's not going to change. The people who sign online petitions are exactly the people Nintendo are avoiding with all this. Tomorrow you're going to wake up and it being called wii won't be so bad. Maybe it'll start to grow on you, like mixing medication and bourbon. It's not so bad once you get used to it..." Hmm, Bourbon. I think I'm still in stage 3, Depression.
So, because of the name everyone's talking about Nintendo's console.
Two stories in two days on Slashdot about the name alone - first one got almost 1000 replies.
Blog articles are popping up left and right about it.
Even months from now, when you hear the name you'll smile or chuckle - because you think the name is funny, because you think it's refreshing, because you think it's colossally stupid and find it amusing that a company can make a mistake this big. In the meanwhile, the names "PlayStation" or "XBox" will just elicit a shrug.
Already - in one single day - Nintendo has managed to set itself apart from its competitors, and generate a huge amount of buzz about its console - without a massive ad campaign or billions in R&D. Just by releasing three letters to the public.
So, remind me again... why is this name bad?
ClutterMe.com - easiest site creation on the Net. Just click and type.
Thats it Nintendo
You Win the Prize!!!
Cheesy Movie Night
I just had a thought. Nintendo could have had this name released at E3 with all their other stuff, but they didn't. We should probably suppose that
:D
1) having Revolution plastered all over their booth and then changing the name mid-show would be a bit of a marketing idiocy/expensive gesture
2) it would completely overshadow EVERYTHING else they had to announce even though it is a fairly minor thing compared to real games, new controller quirks, playable systems
3) they know it sounds stupid, but they want you to get it out of your system before E3 so that you concentrate on the above (real games, new controller quirks)
This is smart. I like the name but I think it works as a logo, and as a product name, and a trademark, but it's just not something I am going to vocalise. I am going to pronounce it wrong.. Why Wi Way whatever. Or just say Nintendo like I always did for every other Nintendo console.
Negativity:
4) regarding 2, this could mean that besides Zelda and some spurious announcements and a playable system they have sweet FA to show at E3 besides officially confirming a lot of stuff we already read on rumor sites.
They secreted a mentioning the DVD attachment, I wonder if they will show it.. E3 should be the place where, now that we know the name, and we have gotten bored of how Zelda looks (and plays with the Wii controller maybe) we see exactly all the crap that is going to be launched this holiday season..
Oh! It just came to me. This console is gonna fucking ROLL off the shelves in Scotland. It's small, it's cute, it's Wii like a bairn
whereas the full quote from TFA reads as:
That's quote some selective ellipsing/ellipsissing/ellipsiation going on there.
Slashdot social media options: AIM, ICQ, Yahoo, Jabber and Mobile Text. Why no MySpace?
(Recycled from a blog post of mine. Cause I'm lazy. But it fit.)
;) ), and I just don't have the time to play every really cool game I want to.
There was an interesting idea brought up in a forum post somewhere else, and I don't recall where, yet the headline went like this:
"Hard core gamers: Do we matter anymore?"
And the second I saw it, I knew the answer:
No.
Gaming, to use an idea that would make Mr. Rogers cringe, is becoming more and more like the movie industry every day. Not in scale or stars, yet in history. The industry was first introduced with small players, making games out of their basement - like initial movie makers with their "moving cameras". Then came an era of competition and explosion - then the conglomerates came into being, and they started to get movie making down to a science.
People complain that movies are all "the same", yet the fact is this: movies sell. Yes, they're going into a slight downslide right now, yet I'd argue that's an issue with technology (home theaters more comfortable and convienient than movie theaters - look at how studios make more money from DVD rental sales than blockbuster sales). yet movies, as bland as they are, make money. They make a shitload of money. They make so much fracking money it's not funny, because they have the formula down.
Was "Momento" a better movie than "The Matrix"? I'd argue it was - yet it didn't follow the rules. It was harder to think through. It didn't challenge. People could watch the Matrix with it's biblical allusions and get the surface story - kick ass people in leather, yeah! Or get the subtext. In "Momento", you had to think the whole fracking movie, and work to understand it.
Nintendo gets this. Look at the games they've been releasing. Is "Pikmen" a good game? I liked it. yet it's not selling nearly as well as "Tetris" or "Brain Age" or "Nintendogs" - the latter are games that you don't have to think about (insert irony about "Brain Age" here). yet these are games that a) did not cost a lot to make, and b) could be played by anybody with more than 5 brain cells. Are they fun? Sure - Nintendo gets it: the hardcore gamers don't make them money. Armies of teenage schoolgirls and their parents do.
What does this have to do with Wii? I think Nintendo, in a way, is making a statement. To hard core gamers, they're saying "This is not your world. There will be things for you, for those who look past the name. yet we are establishing here and now - this system is not for the 'hard core'. This is for all of the girls and grown ups out there who don't get 40 button controls, who will look at the word 'Wii' and go 'Oh, that's interesting.'"
Look at their plans for porting: almost none. EA had an interview where they said they were all yet forced to rewrite games from scratch for the Revolution/Wii because of the difference of power and controller. Which is what Nintendo wants. Let Sony and Microsoft fight over almost exactly the same games and who's cock is bigger in the "HD-DVD versus Blue-Ray" fight. Nintendo will do what Sony did - offer a DVD player that also plays a ton of games that people can pick up and go "Oh, Mario. OK - I move this way and jump. I can do that", while the "hard core" will either look at the name and say "Wii is lame", or will look at the game lineup and go "Turbo Graphix? Sweet - hey, Phoenix Wright Wii version! Neat!"
I don't know if it will work. Or, it will probably work in Japan the way the DS all yet killed PSP sales. (As Tim once said, every time someone finds out how to do something fun with the PSP, Sony releases a patch to break it. Or, something like that.) It probably won't hurt the Xbox 360 sales, since for all the money it's losing it's supported by a monopoly that hopes for more, and PS3 sales probably won't matter because of the Wii.
Yet I think that Nintendo did the name on purpose, knowing it would piss off the "hard core". I'll probably get one, because I've got 3 kids and a wife who only plays "Tetris" and "Brain Age" (I leave the DS at home for her to play while I'm out working - which will be my excuse for why we need to buy a DS Lite when it comes out
(Shrug.) Guess we'll see more at E3.
52 Weeks, 52 Religions with John Hummel
It's a little old (circa 1999), but Salon's article "The name game" -- a look inside the "identity firms" that come up with so many of the weird names that are floating around these days -- is worth bringing up because it's just so freaking funny.
Read the whole thing, it's worth it.
Read my blog.
After my initial fanboy seething hatred subsided yesterday (I was probably more pissed then I should have been, but the name change was contrary to everything I was expecting, I suppose) I thought a bit more about the name.
Despite the penis and urination jokes and the inevitable puns, the name could work. I would still prefer that Nintendo choose something else (or just switch back to "Revolution"), but something that others stated yesterday made sense: Nintendo could call it "ShitInABox" and it would still have great games, which is the entire reason you buy any console.
I'm still worried about public reaction, though. The foreign-sounding name, combined with the various jokes and sound-alike meanings, could be enough to throw off the non-gaming public, the parents and adults and girls that Nintendo is supposedly trying to reach with this console.
The overall reaction to this will likely turn out just like Legend of Zelda: Wind Waker. People will initially hate, hate, hate it. ("This isn't what they gave us at E3 2000!" "Revolution was so much cooler!") Then we'll look at some screens and play reviews in magazines and soften up a bit. ("Well, the art does look good..." "Well, it does have some awesome looking games...") Then we'll actually get one and wonder why we ever doubted Nintendo. Of course, there will be those who will refuse to accept it, but that's common to everything (just look at the Amish).
I still plan to buy one, but I don't think I can go on calling it "Wii". Talking to friends about your "Wii" is just too unnerving. I'll do my own little personal arrogant "refuse to change" thing and continue to call it "Revolution", because that's frankly what it is, in my opinion.
Wii mean nothing. But, at the very least, I can say "A WIINER IS YOU" at the end of matches on this console.
"Hello. Do you have any Wiis..." (trails off)
"Any what, sir?
"Wiis" (quietly)
"I'm sorry, sir, I can't hear you."
"Wiis! I wanna Wii" (loudly)
"Washroom's at the back of the store."
Modern copyright is theft of culture from everyone and it retards the progress of the useful arts and sciences.
"We don't think Nintendo Wii is a truly terrible console name, but it's an uncharacteristically risky choice, even for Nintendo. We admire its simplicity and its playfulness (the two i's represent multiplayer action, you see). But on the flip side, parents will have a hard time pronouncing it ("Nintendo...why?") and hardcore gamers will slam it ..."
I think the biggest issue is that the name is not easily read or pronounced; many will likely read it out as "why". The fact that they have to tell you that its pronoucned "We" is a bad sign, product names should be straight-forward and to the point.
I agree the two "i"s and people playing together, as in "we" is clever, but that gimmik is quickly going to fade. The concept is very akin to Intel's Viiv (which I'm still not exactly sure how its pronounced), however good solid names that are easy to remember are far better then gimmicky names that are hard to read.
Also, "we" has too many conotations in different languages that are going to be much stronger than a game console, "we" as "oui/yes" in French, "we" as in pee, "we" as in small, etc. By far one of the worst product names in recent history, but they sure have gotten quite a bit of press from it.
it's a great name. monosyllabic, pronouncable for everyone - how can they go wrong?
also, that graphic will scale well, and could be shortened to just the w anyway.
i'm sold.
1) The name is simple, easy to remember, and sticks out like a sore thumb (which for marketing is good).
2) The fact that it's as weird as it is/initial reaction is "wtf" means LOTS of FREE publicity for Nintendo. Before this, NOBODY was talking about the system--there were a few small blurbs about it here and there, but even when the new controller was announced it was ignored by everybody but the gaming press. This new name though generates controversy and EVERYBODY is talking about it. Controversy sells: BIG TIME. Just look at GTA...
3) After awhile, the name DOES grow on you and instead of thinking of it as urine you start thinking of it as "whee" (i.e. fun). It's a nice, silly name. Maybe not "mature" or "hip", but I want my games to be FUN, not necessarily hip.
4) After watching the video and reading the reasoning behind the name, it opens up some great potential marketing ideas and makes sense why they chose this name.
5) People who don't like saying it will just call it the Nintendo. I mean, who ACTUALLY called the Nintendo Entertainment System by it's full name? Or even really NES (now that's used, but while it was their only system, I don't know ANYBODY who called it the NES). I don't see anything wrong with just calling the Wii the Nintendo again... As it pretty much is THE Nintendo (it can play games from ALL of their past systems after all...)
That's my 2 cents any way...Read my blog posts on usability.
You can see what Nintendo's thinking, anyway: "We" recast with a double-whammy of the "i" thing -- iMac, iPod -- on the other end of the name. This is a name Nintendo would have chosen in order to play up the networked, multiplayer side of the new console.
If they had thought the controller needed to be emphasized, you'd maybe have something about "motion" or "kinetic" in the name. Seems like they didn't need to accomplish that, though, because basically anyone who's at all interested in consoles knows that about their new machine. So, use the name to play up the thing that's not gotten so much attention yet.
(Compare it with Microsoft's leaden touch: "X-Box Live." Implying that when you're not in multiplayer, the games are, what, dead? Nice.)
The other thing to say is that this industry is one of the few that could stand to run ads laughing at itself -- and the other consoles don't do that good a job of that. Both the XBox and the Playstation go with pretty macho adverts. I think of the 360 release and all the reviews were about how awe-inspiring King Kong's graphics supposedly were. Roar! If Nintendo makes some fun with its own name, suddenly people are laughing with them instead of at them. Don't believe me? Think of beer commercials. If any industry can do that, it would be one that makes games, right?
"Fundamentalism" isn't about divine morality. It's about human authority.
It is distinctive and easy to recognize again among its rivals even if you've only seen it once or twice before.
The most horrible example to the opposite is currently among DSLR camera makers. Here are a hew model names:
d30, d200, 350d 30d, d70, d50, 1d, d1.
Two manufacturers: Canon and Nikon, with incompatible lens systems.
Now, based on names, try to pair which model is for which system - and ficure out which is the high- respectively low-end models for each system. Good luck.
Trust the Computer. The Computer is your friend.
The Famicom/NES was also the first major player to come from Japan and make any sort of serious dent on the American gaming scene. Actually, it very much *created* the American gaming scene. (Yes, I'm aware of Atari, ColecoVision, Intellivision, etc, stop fooling yourselves, the NES started the real gaming craze.) They managed to do it again with the SNES/Super Famicom, but shortly after it's debut, Americans started to realize that if they watched what was going on in Japan, they'd get the heads-up early news about what might be headed their way. It was about this time that you stopped seeing different names, as a single name helps to build brand identity and loyalty. Ever since, the names have been the same. Even "Wonderswan" made it to the US (very, very, VERY briefly) with it's original (retarded) Japanese name intact. Imagine renaming the iPod for a different country. Just doesn't really work that way anymore.
On the other hand, I pray that you're right.
But maybe it's just me.. a lot of people seem to think that 'hard core gamers' will respond better to a name like "TEH SUPAR XTREME GAMING FRAMEWORK" or something.. I find that annoying, maybe I'm out of touch..
--
Stay tuned for some shock and awe coming right up after this messages!
Yes, and the translation of the travels of Gulliver to Spanish normally had "Liliput" instead of "Laputa". Bowdlerisation. The Mitsubishi Pajero is called "Montero" in Spanish-speaking countries.
"I think it would be a good idea!"
Gandhi, about Internet Security
They took it directly from English. 99% of Japanese under 50 probably know the meaning of the word.
This is just something bizarre from another game....
& name=News&file=article&sid=58
& name=News&file=article&sid=40&mode=thread&order=0& thold=0
:)
The Wi Flag was a peculiar problem in the early Asheron's Call codebase that seemingly afflicted one paticular player, named Wi. Basically mobs zeroed in on him no matter when he showed up in an area and no matter who else was there.
A little history about the flag is here,
http://www.vitaerising.com/modules.php?op=modload
and then the fix for it came along here..
http://www.vitaerising.com/modules.php?op=modload
So I guess Nintendo is not worried about turning off all of Asheron's Call current and former players
* Winners compare their achievements to their goals, losers compare theirs to that of others.
Nintendo Wii continues a strong tradition of incredibly moronic brand names out of Nintendo -- which is a shame because their games are incredible.
* Super Nintendo Entertainment System - Ok, I understand the need to maintain "a strong brand identity". But this is really just a copout versus coming up with a more creative name. Their ads were even worse: "Now you're playing with power... super power." Was it any wonder that the Sega Genesis (which had some great games of it own and I consider the best console name ever) had more "cool factor" going into the early 90s?
* Super Scope 6 - If you're wondering, this was the software that came with the bazooka-version of the lightgun for the SNES. Never mind the fact the gun itself was completely unwieldly -- the decision to make the name of the software roll off the tongue (Super Scope 6) made everyone forget that the Super Scope was supossed to support a bunch of games. Since everyone associated the gun with the 6 relatively crappy minigames it came with, no one thought to look for 3rd-party software that supported it. I think a total of 3 "full games" supported the thing.
* Game Boy - Immediately shot down as being "sexist", Nintendo Power held a contest to design your own and half the entries used the words "Game Girl". To this day they're still trying to get Game Boy moniker out of peoples' heads (to your non-gaming buddies, do you call your DS a "Nintendo DS" or "like a Gameboy")?
* Virtual Boy - Ditto. And add the fact it wasn't really virtual. All it was doing was drawing red lines a few inches in front of your eyes and giving headaches.
* Nintendo 64 - This began a line of consoles with relatively good codenames but terrible console names. Ultra 64, while derivative of Super Nes, at least had a "cool" element to it. Killer Insinct for the arcades even touted "Coming soon to the Ultra 64!" Nintendo instead decided to go with the incredibly bland Nintendo 64 and a gave it a suitably stupid Escher-like logo (which Rare's Conker amusing destroyed in Conker's Bad Fur Day). Again, wonderful games -- terrible name.
* Gamecube - Original codename: Dolphin. Exudes intelligence, the ability to swiftly get around competitors. Final name: a plastic block. The ads picture a bunch of gang-like teenagers walking the streets and then cut to a cartoon Advance Wars-like game. Huh? Although it could've been worse -- one of the final designs called for a star-shaped plastic fins and the name "Starcube". Picture the Disney PC for 4-year olds but in your living room. Again, incredible games -- dumb system name.
* Nintendo Wii - Original codename: Revolution. Gives off the vibes of doing completely new things (the controller) and harkens nostalgia for when Nintendo turned a hobby into a multibillion dollar industry in the 80s (NES, SNES, etc. emulation). Final name mirrors a number of terrible Japanese names. In particular, I'm reminded if Vaio and Wega from Sony. Wega, in particular, is actually supposed to be pronounced "vega". Why they didn't just stick the V in there is anyone's guess. Revolution would've been a brutally cool name but instead they decided to wreck it.
Again, I'm not saying anything against the games themselves -- they're incredible. Bottom line is Nintendo should fire their marketing department and hire the guys from Sega, Microsoft or even Sony.
You're right about "wagon", and "wisigoth". I don't know about "awalé".
:)
But the most commonly used words with W in french are pronounced roughly like in english: sandwich, wifi, clown, interview, watt, etc.
"wagon" and "wisigoth" are not employed very often (unless your work is related to trains, you're not going to talk about wagons very often)
When we see a W randomly put in a made-up word, we're intuitively going to pronounce it like in english, not v in any case
Yeah. In the Spanish translation, two of Gulliver's destinations were "Lilliput" and "Lilliput." I understand it's very confusing for Spanish schoolchildren.
It was going to be called poo, but then they decided they'd rather be number one.
Who would win this election: Andrew Weiner vs Andrew Weiner's weiner.
I remember in 1985 when Nintendo announced their game machine. I believe I said something sarcastic like, "Huh... 'Nintendo'... That just ROLLS off the tongue, doesn't it?" One quick year later and it was all but a household name with Christmas shoppers looking for those 'intendo tapes'. Since then, I haven't doubted the power of Nintendo to change the face of video gaming. They haven't been #1 for some time, but perhaps they don't need to be.
'Wii' is a strange choice for a name, but I bet you and I won't forget it for a while. Maybe we've all gotten hung up with numbers. Xbox/360, PS2/3, etc. Look at the gfx card wars - what the hell do those numbers mean? 1900 XTX, 7900 GTO, etc. Maybe ATI or Nvidia could learn from this and go back to real names for their cards.
"...Well, there's egg and bacon; egg sausage and bacon; egg and spam; egg bacon and spam; egg bacon sausage and spam..."
Hamlet: Do you think I meant country matters?
Ophelia: I think nothing, m'lord.
Hamlet: That's a fair thought to lie between maids' legs.
Done with slashdot, done with nerds, getting a life.
It *created* the American gaming scene? Other than saying that those who would disagree are just 'fooling ourselves', how would you defend this position?
The Atari 2600 sold roughly the same number of units as Ford's Model T did a couple generations previously. Would you deny the T's place in history since later cars outsold it? The VW bug *created* the American driving scene? How about the Corolla?
Have you considered the golden age of arcade gaming? Billions of dollars. Arcade games sprouting in every store in the country. Songs. Newspaper articles. Books. Television shows. This culture is directly responsible for the desire to plug a game system into the home television. Here are the true roots of gaming. Historically notable and wildly popular.
The NES was big. It increased the market. It was not the progenitor of the gaming line, only a rung on the evolutionary ladder.
NINTENDO WRYYYYYYYYYYYYYYYYY
twentynine.us
Atari: A whole bunch of numbers, and a Jaguar. The latter was cool, but that didnt seem to help.
Sega: Master System, CD, 32x - unoriginal and uninteresting. Genesis and Saturn were cool, but they didnt seem to have too great an effect on whether the system failed/succeeded. Dreamcast! Does anyone remember how people felt after hearing this? A gaming console where I can "cast" my "dreams" into? Today, it doesnt even register as odd. If this system had an amazing name, it still would have had the same fate.
Sony: I remember back to the days where this urNOT"e" marketting campaign was trying to sell me some "station" that I could "play" on, right next to the other "multimedia" consoles at the time. Today, a great name, but before it settled on our ears, this name had the same effect as maybe "funbox" or "happytimesmachine"... "playstation".
Microsoft: XBox (360) - boring sequel name (It spun around and came out exactly where it started?), differing opinions on the original name.
Colecovision / Intellivision - boo
Odyssey - interesting
The point is that how you percieve a console name at first is completely different to how you percieve it after a few years, or only a few months even. Great consoles have their names reflected back unto them in greatness. I know that without a doubt, a few months after we are all playing with the wii, we will think back to April 2006 and say "Remember how we all thought wii was an odd name?" Marketers want a name that can be remembered and distinguished. Wii won.