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Microsoft Customers Balk at Hard Sell

Posted by ryuzaki0 on from the if-you-can't-beat-em-get-a-bigger-stick dept.

HangingChad writes "ComputerWorld is running an article about Microsoft's latest type of sales force scare tactic. Apparently Microsoft is using the new title of 'engagement manager' to attempt sales via intimidation. From the article: 'Indeed, according to Microsoft's Web site, the responsibility of someone with Lawless' title of "engagement manager" is to "perform as an integrated member of the account team, drive business development and closing of new services engagements in targeted accounts."'"

33 of 353 comments (clear)

  1. it's all about obfuscation by yagu · · Score: 5, Insightful

    What's up with Microsoft? I would recommend Thomas Peters' "In Search of Excellence" for their review. While I wouldn't agree 100% with all of "Search...", there are anecdotes and good evidence around "customer service", and what makes a company excellent.

    Creating adversarial relationships, especially ones where Microsoft as much as accuses a customer of piracy (are we sure Microsoft hasn't purchased RIAA yet?) cultivates resentment and long term rot.

    And now, Microsoft is creating account team members whose sole function is to instill FUD in their customer, intimidating them into shelling out even more money for services to ensure Microsoft checks and balances are in Microsoft's favor? Sheesh. This is a scam, pure and simple. As the article points out, if Microsoft truly thinks something is amiss "it sics the Business Software Alliance on the company. It doesn't turn the matter over to one of its sales managers".

    Maybe Microsoft is doing this to themselves inadvertently, or maybe it's a strategy. From the Fine Article:

    When I phoned Lawless to find out, she referred me to Microsoft's PR machine. The responses I got through that channel stressed that Microsoft's aim is to help customers navigate the complexities of software licensing and that one of the roles of engagement managers is to assist in that effort by informing customers of a potential licensing risk. I was told to attribute the responses to Lawless.

    Microsoft's "complexities of software licensing" are the seed of irritation. Accusing customers of ripping them off because they can't figure these complex licenses out entirely is the fertilizer to grow that seed into full blown resentment.

    If there were any real alternatives to technology in today's Microsoft dominated juggernaut, these "practices" would send customers screaming to the competition. Unfortunately, so far, there aren't.

    1. Re:it's all about obfuscation by Fanboy+Troy · · Score: 5, Interesting

      Actually your post reminded me of a bookmark I had laying around quite a while about why Ernie Ball dumped microsoft. FTA:

      ...Humiliated by the experience, Ball told his IT department he wanted Microsoft products out of his business within six months. "I said, 'I don't care if we have to buy 10,000 abacuses,'" recalled Ball, who recently addressed the LinuxWorld trade show. "We won't do business with someone who treats us poorly."

      ...What I really thought is that you ought to treat people the way you want to be treated. I couldn't treat a customer the way Microsoft dealt with me...I went from being a pro-Microsoft guy to instantly being an anti-Microsoft guy...

    2. Re:it's all about obfuscation by throx · · Score: 5, Insightful
      I fully believe that everyone out there really wants to break away from Microsoft...

      Actually, I disagree. Most people don't actually care. There's even a hell of a lot out there that actually love Microsoft products (they're an American company, wave flag, etc.), and another very large set that just likes the idea that a single source solution tends to play pretty well with itself.

      Part of the problem for the alternate systems is to actually convince people that the MS monopoly is bad for them.
      --

      Fear: When you see B8 00 4C CD 21 and know what it means

    3. Re:it's all about obfuscation by olddotter · · Score: 5, Insightful

      Don't make the mistake of thinking that Microsoft wants their customers to like them. Microsoft has several problems, some legit, and some they caused themselves.

      The legit problems is that since they have a virtual monopoly their biggest compeditor is the version of Windows (or Office, etc.) they sold customers a few years ago. Hence the only way to grow is to "encourage" people to buy new software even if they don't really need it.

      They have a history of upsetting their userbase. Given that they have a virtual monopoly they don't really care if their users like them. MS takes a corporate mafia approach to sales, trying to strong arm customers into paying them off. I've seen these articles in the nears every few years for most of the last decade.

      I keep hoping it will drive defections to Apple's OS X or Linux.

      --
      Think Deeply. ...
    4. Re:it's all about obfuscation by NutscrapeSucks · · Score: 4, Insightful

      Part of the problem for the alternate systems is to actually convince people that the MS monopoly is bad for them.

      No, that attitude is the problem itself. Trying to sell a product on the basis of "It's not Microsoft" doesn't work in the real world because Microsoft is not percieved to be any worse of a problem than the Electric Company/other benevolant monopoly.

      The Linux world focuses far too much on the negatives about MS and Windows and far too little on whatever positives they have. It's not hard to read between the lines and realize that even the stalwart Linux advocates don't believe in the product on it's own merits.

      --
      Whenever I hear the word 'Innovation', I reach for my pistol.
    5. Re:it's all about obfuscation by Kadin2048 · · Score: 5, Insightful

      I have yet to meet anyone in business who really cares that much about Microsoft one way or the other. Many (I'd venture perhaps to say 'most') people find aspects of Windows annoying or obnoxious, but in general it's "good enough."

      In fact, if I had to pick a single phrase that sums up Microsoft, that's what it would be: "good enough."

      It's not wonderful, and it's not cheap, but it basically does what it says it's going to do, and the pricing is such that most businesses can afford it (or that they've rolled the cost of it up into their products and passed it onto their customers).

      The only people that probably 'hate' Microsoft are probably at competitor companies (insofar as they exist anymore), and that only people who really 'love' them are probably at companies that are making money off of their dominance in some direct or indirect fashion.

      To the very great majority of people, Microsoft software is like 120VAC electricity: they understand that there are other ways to run their toaster, and perhaps are even dimly aware that in other places, things work differently, but it's not particularly relevant to their business, and as a result they don't care.

      If people dislike Microsoft for something, it's mostly for their licensing structure. That's why you see most people trying to advocate Linux use to businesses focus on the small-F "free" aspect: very few people really care about the capital-F/libre definition of "Free," the only advantage of Linux is that it costs less.

      However, I think during periods of market contraction, as companies look towards their overhead for ways to cut costs and maintain profitability, you'll see increased interest in free replacements for expensive software. Right now, most companies aren't under so much pressure that it's worth the transition problems to get rid of Windows (although it's worth transitioning from UNIX to Linux in many cases). As the market becomes more and more competitive and commoditized, I think eventually people are going to see the price of a Windows+Office license for every computer as a competitive disadvantage.

      --
      "Ladies and gentlemen, my killbot features Lotus Notes and a machine gun. It is the finest available."
    6. Re:it's all about obfuscation by ClickOnThis · · Score: 4, Interesting

      The only people that probably 'hate' Microsoft are probably at competitor companies (insofar as they exist anymore), and that only people who really 'love' them are probably at companies that are making money off of their dominance in some direct or indirect fashion.

      I think that's putting it way too simply. Everyone I have met who hates Microsoft has not been a competitor but a consumer, albeit perhaps a knowledgeable and self-interested one. The problem is that Microsoft does not just destroy its competitors -- it also destroys choice, either by drowning out alternatives with FUD and marketing, or with the classic "Embrace, Extend, Extinguish" strategy. And this angers those of us who want a choice.

      If people dislike Microsoft for something, it's mostly for their licensing structure.

      Microsoft's whole business model depends on being a monopoly, so they do everything they can to preserve it. Their licenses help them to do that, but they're not the real issue. See above.

      That's why you see most people trying to advocate Linux use to businesses focus on the small-F "free" aspect: very few people really care about the capital-F/libre definition of "Free," the only advantage of Linux is that it costs less.

      "Free as in beer" is not the only advantage of FOSS such as Linux. However, it is the first one that a business is likely to understand, so it's hardly a surprise that an advocate would mention it first in a business context.

      As for the "free as in speech" part, which really is manifested in the use of open standards -- this also benefits a business because: it removes the threat of vendor lock-in; it promotes competition between software suppliers; and it protects the ability to access to documents and data in the event that the software company goes out of business or withdraws support for the formats.

      --
      If it weren't for deadlines, nothing would be late.
    7. Re:it's all about obfuscation by kbielefe · · Score: 4, Insightful
      The Linux world focuses far too much on the negatives about MS and Windows and far too little on whatever positives they have.

      If by "Linux World" you mean "people who initiate threads about Linux on slashdot stories about Microsoft," then I agree wholeheartedly. Of course, they are often baited with phrases like, "no viable alternative."

      Look on sites and mailing lists for Linux distros and developers, and you'll scarcely see a mention of Microsoft except in passing.

      The same can be said for the Windows advocates around here. The highest praise I have seen in a while about Windows is "everyone uses it" and "I haven't had a problem in a long time and you wouldn't either if you patched religiously, never opened suspicious emails or installed suspicious software, and ran a firewall and 2 different malware scanners." That is, until your "benevolant [sic] monopoly" comment, which I'm not sure even Bill Gates would believe.

      --
      This space intentionally left blank.
  2. Contracts in force between MS & AWC???? by winkydink · · Score: 5, Insightful

    It may have changed since I last did one, but it used to be that if you had
    a Select or Enterprise Agreement with MS, they had the right to audit
    spelled out in the contract. The article is mum as to whether or not such
    an agreement was in force between MS & AWC, though most companies of any
    size have one or both agreements.

    So, if MS has a Select or Enterprise Agreement with AWC, then MS is fully
    within their right to request an audit and this is a non-news article.

    Also, note that Computer World doesn't call this a "sales force scare
    tactic" as the headline implies. That term isn't even used in the article.

    --

    "I'd rather be a lightning rod than a seismometer." -Ken Kesey

    1. Re:Contracts in force between MS & AWC???? by ktappe · · Score: 5, Insightful
      if MS has a Select or Enterprise Agreement with AWC, then MS is fully within their right to request an audit and this is a non-news article.
      Hardly.

      1. They did not request a 3rd party, independent audit. On the contrary, they claimed their in-house auditing service was the "only unbiased" audit, which is exactly 180-degrees from the truth; it's the very definition of bias.

      2. They completely disregarded without even a glance the customer's legitimate efforts to demonstrate his legality. This shows MS was not in any way acting in good faith.

      3. Any party that believes another has wronged them is obliged to take that grievance to the proper authorities, not threaten unilateral actions. What MS did here reeks of extortion; the threat of one-on-one remedies in order to coerce behavior without any involvement of the court system.

      -Kurt

      --
      "We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
  3. Meaningless blurb by Jason1729 · · Score: 5, Informative

    The blurb uses a lot of words to say very little.

    From TFA, MS is sending their sales people after customers claiming the customer is not in license compliance and they need to send an inspection team in. They are very threatening, implying if the company doesn't comply, they'll face legal prosecution. Once the inspection team gets in, they try to get the customer to buy more products.

    1. Re:Meaningless blurb by Jeff+DeMaagd · · Score: 4, Insightful

      I would consider it to be a petty scare tactic. It doesn't make sense to try to sue your customer, and I don't think that any prosecutor would bother with this sort of case unless there is proof of infringement. BSA people can complain to the local Attourney General but unless there is some sort of proof.

      Personally, I wouldn't allow any hostile entity into facilities entrusted to me unless there was a legitimate warrant of some kind. I think businesses are probably being smart enough to check with their legal counsel before being duped into allowing fishing expeditions.

  4. Been going on for a while now... by BulletMagnet · · Score: 4, Informative

    I've gotten I think 4 or so of these calls now. I answered the 1st one, and it turned out Redmond was trying to force a sale of MAS90 (Microsoft's accounting package) when I told them I worked for a construction company and we use an accounting package designed for Construction (Timberline) they said "we can make it work for a construction company" He got the hint after repeating "Not interested" 3 times.

    I've had Reception add "any calls from Microsoft" to the forward straight to voicemail. If the BSA wants to talk to me about my license counts, I'm not one bit worried.

  5. You must be new here by ColdWetDog · · Score: 4, Funny
    If there were any real alternatives to technology in today's Microsoft dominated juggernaut, these "practices" would send customers screaming to the competition. Unfortunately, so far, there aren't.

    Well, there is this interesting operating system that I heard about on this website called "slapdash" or something like that. Seems like it scales pretty well and some big computer companies like IBM are playing around with it.

    I think it was called 'Linux' - could be wrong about that.

    --
    Faster! Faster! Faster would be better!
    1. Re:You must be new here by rolfwind · · Score: 5, Insightful

      I take it you haven't used Linux in years to be spouting off that FUD. Ubuntu is as user-friendly as it gets for completely free (or perhaps Mepis). All I would say is a requirement is a decent internet connection to download programs/updates.

      And for a lot of people, all they use the computer for is email/internet. Add in openoffice (already included) and a surprising large portion of the population is taken care of. Before I hear cries of "photoshop" this and that, already granted but that is a different segment of the populace. It's also nice using an OS where I can download what I need in most cases and that it's legitimately free, not loaded down with bloat/spyware, or have a friend reminder pop up every 30 seconds of how I should register some software.

      If by it's not a real alternative "right now" you mean it's not "perfect." Well, no, but neither is windows. With that attitude, nothing will get developed far enough to be "perfect" because no ones using it. But it's good enough for a lot of people, so it is an alternative.

      Seriously, I don't know if you were trolling or what, but Desktop Linux today is far ahead of Desktop Linux of just 2 years ago and light years ahead of Desktop Linux 1999. On my personal linux workstation, I haven't used a commandline in months and I'm a semi-power user.

      And yes, I have introduce Linux to Newbs (former Windows users) who have stuck with it. These aren't l33t hackers either.

    2. Re:You must be new here by arivanov · · Score: 4, Insightful

      While you are correct that 70% of the Microsoft shops are not microsoft centric in their primary business function and workflow and can convert, very few businesses will even consider.

      The reason for this is that 95% of the businesses which are Microsoft shops have a sales, marketing and middle management that is MS Exchange addicted and is living under the false impression that it is good process and business practice to drag any person from any other part of the business into a meeting on a whim based on his schedule in Exchange. They are the primary and usually unsurmounatble obstacle to conversion.
      Just try going into a Microsoft shop and saying to the sales team "You will no longer drag Engineering into meetings. You will submit requests via an issue tracking (or CRM) system instead so they can have a correct resource allocation". The screams will reach CEO level with a speed which will make you wander if Einstein is right about C being the absolute speed limit.
      In order to convert even a part of a Microsoft addicted business you have to create suitable processes and most importanly kill the S&M idea that the world is flat and they are the only pinnacle sticking out of it. This is a long and painfull process. Once it is complete parts of the business can use the right tool for their jobs (linux, BSD, Solaris, MacOS, even Windows which is configured to a specific business task). But not before that. And Microsoft knows this and does their best to provide "solutions" which allow you not to compartamentalise your business.

      --
      Baker's Law: Misery no longer loves company. Nowadays it insists on it
      http://www.sigsegv.cx/
    3. Re:You must be new here by drinkypoo · · Score: 4, Insightful

      The problem with linux on the desktop is the same as it's ever been: You can't go down to best buy and buy a 1,001 of the best screensavers compilation for linux. Even if you could, odds are it wouldn't run when you got it home because of some customization you needed for some simple piece of hardware, like your wifi card.

      Even with ubuntu, you have to go add a repository (the multiverse or whatever stupid name they use for it, I just did it but I forget) just to install acrobat reader, or mplayer plugins for firefox. For that matter, you have to actually know that you need the mplayer-plugins from the multiverse. This took me a bit of googling to find. The average user has no hope.

      Then there's the other problem, that support lags behind windows. The latest flash player, for example, isn't available for linux yet, so even once you figure out how to install it (it's got a package in the multiverse too; the package downloads the binaries from adobe's servers) you may not be able to view sites.

      Linux is great, linux is good, I'm pretty happy with ubuntu dapper beta on my stinkpad so far (updates have been flowing regularly, thank goodness) once I got it installed. The partition creation/selection part of the installer in flight 6 was broken, and I still have no idea how I got it to work... But then, it's beta.

      Until users can trivially install the software they need (like acroread) without having to google for instructions, Linux can not possibly be ready for the mass-market desktop.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    4. Re:You must be new here by killjoe · · Score: 4, Insightful

      Are you under some impression that it's not possible to get programs for linux that allow you to share calenders and schedule appointments?

      If so you need to disabuse yourself of that notion right now because it's not true. There are numerous open source and commercial softwares that allow you to do that.

      --
      evil is as evil does
    5. Re:You must be new here by the_womble · · Score: 4, Funny

      Mangu, you do not understand.

      Easy = exactly the same as in Windows.

      Nothing could possibly be better than Windows by definition.

      Even if your Linux distro could foretell the future and installed software automatically before you knew you needed it, people like this would still "know" that the way Windows does it is easier.

      You and I and a lot of other people know Ubuntu or Mandriva is generally a lot easier to use than Windows, but it is a waste of time trying to convince people who have an emotional investment in Windows and do not want to believe that Linux could be more user friendly.

    6. Re:You must be new here by jimicus · · Score: 5, Informative
      This part is true; I've evaluated several.

      However, at the last check (about 5 months ago), not a single one provided the pretty integrated solution that Outlook and Exchange does. At best, they require a separate plugin for Outlook. I found that adding a plugin which sucks to a PIM which sucks does not tend to reduce the overall level of sucking - indeed, with any significant number of client PCs and a requirement that everyone shares their calendars in an integrated system, Exchange rapidly starts to look attractive.

      At worst, they provide nothing more than a web-based interface (yes, this will get screams from those who "must" use Outlook), with one or more of the following:

      • Poor multi-language support
      • Bits which sort-of work, mostly don't.
      • Help files in a completely different language.
      • Very poor community in terms of users and support. I think this guy has a point.
      • (this is the real killer to the sales, marketing and management folks who are focused on appearance and functionality, with little concern about Microsoft), THEY DON'T LOOK ANYTHING LIKE OUTLOOK.


      If you're lucky, you'll be able to get a usable solution and find a web-based system which doesn't completely suck and you'll get buy-in from the rest of the business.

      Now watch this get modded into oblivion because it doesn't tow the party line that There is a Good Open Source Replacement for Everything....
  6. What has happened to Microsoft? by LibertineR · · Score: 4, Funny
    Why the hell are they intimidating people?

    Have they forgotten how effective BRIBING people can be?

    Have all the creative people left the company?

    Will someone PLEASE put Ballmer back in charge of Sales?

  7. Engagement? by erbmjw · · Score: 5, Funny
    One definition is
    a hostile encounter between military forces
    Perhaps it should be expanded to include a hostile encounter by corporate forces
  8. Ironic by $RANDOMLUSER · · Score: 4, Funny

    So the intimidation manager is actually named Lawless?

    --
    No folly is more costly than the folly of intolerant idealism. - Winston Churchill
  9. Nobody by bahwi · · Score: 4, Funny

    Nobody expects the MSFT Inquisition!

  10. Get legal! by Matt+Perry · · Score: 4, Informative

    Not sure if your licenses are in order? Get legal.

    --
    Slashdot: Failed Car Analogies. Amateur Lawyering. Anecdote Battles.
  11. It's not new, but not every has experienced it. by khasim · · Score: 5, Informative

    Microsoft has been doing this for years.

    But not every one of their customers has experienced it. So it is "new" to them.

    The reality is that many of Microsoft's customers are "pirates" but only in the sense that they do not keep the kind of records that Microsoft demands when doing an audit.

    It isn't enough to have the box the software came in, along with the hologram and the license certificate and so on and on and on.

    You also need to be able to PROVE that all of that isn't fake.

    And since Microsoft specifically REFUSES to track the license keys and such, the only way to "prove" that the software is legit is to have the original sales receipt from an approved Microsoft vendor.

    And that's even if you're not really pirating their software. In past versions, they've made it as easy as possible for companies to pirate their stuff AND as difficult as possible for companies to ensure that they are in compliance without spending lots of hours recording and checking their licenses.

    So, even if you had 50 machines and you had bought 50 licenses ... you were out of compliance if:

    #1. Those licenses couldn't be found.
    #2. Those licenses weren't matched to receipts from MS vendors.
    #3. The machines had been "imaged" with a common image without purchasing the MS license agreement that authorized that.

    It's all about driving sales.

  12. MAS90 made by MS? I think not. by Red+Flayer · · Score: 4, Informative

    MAS90, MAS200, and MAS500 are made by Best Software (formerly Sage Software, though originally Best Software).

    MS's accounting software is Dynamics. Redmond did not call you to sell a competitor's product.

    Furthermore, MAS products are generally not sold directly by Best, they are sold via resellers.

    You just happened to have an agressive sales person contact you, that's all. In no way is that trying to "force a sale." There was no implied threat of lawsuit for failing to have licenses or anything like that.

    --
    "Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
  13. bad summary. by twitter · · Score: 5, Informative
    Once the inspection team gets in, they try to get the customer to buy more products.

    They never got to that point because AWC's lawyer told them to stick it.

    It it works like a BSA raid, M$ will get a court order for an inspection based on some kind of "evidence", which could be anything from an anonymous phone call by a disgruntled employee to some program the secretary installed phoning home. AWC would then have the choice of paying for the inspection or another even more expensive "service" from a list M$ offers. The raid itself would involve massive disruption of work.

    This is the appropriate response.

    --

    Friends don't help friends install M$ junk.

  14. My advice: Ignore them and they will go away by Proudrooster · · Score: 5, Insightful

    These has been a common tactic for years. I have trained all my higher-ups to ignore any offers to review licenses. Companies will call the higherups and tell them they can potentially save money by reviewing their licenses and getting into a new type of license program. Vendors are constantly switching license schemes e.g. network connections, to MIPS, to number of processors, to number of dual core processors, to number of instances.

    Database vendors like Oracle also like to come in and do reviews/audits so they can help you save money and (sic) purchase the optimal license agreement. In reality, you already have the best license deal and the vendor wants to kill it and replace it with one that costs more.

    We learned long ago that these sales weenies are just fishing for anyone who will talk to them. If you ignore them, they will go bug someone naive enough to talk with them. They have no legal authority and are, dare I say sharks, trying to rewrite your license agreement to get you to fork over more cash.

    Stay legal on all your licensing and simply factor licenses into the purchase price of every machine. If you know that you purchase licenses with every machine and keep your license count current for upgrades and maintenance, the matter will take care of itself.

    Note, young inexperienced managers will fall for the "cost savings" sales pitch quite often since they want to be perceived as doing something for the business. If they are foolish enough to start licensing conversations, make sure that you explain how much time and cost the audit process with take. Ask who is going to pay for the labor to install auditing software. Explain that vendors are not allowed access to servers and PCs. Ask them who is going to assume the security risk for any audit software and who will take responsibility if it causes problems in your production environment. After all, I am sure that all audit software is bulletproof and well written. Itemize all the costs and risks then make sure your manager's manager and/or customer see this risk/cost assessment.

    My advice: Just ignore them and they will go away AND put your grumpiest and savviest technical manager in charge of any license renewals.

  15. Re:Microsoft Customers Balk at Hard Sell by Kohath · · Score: 4, Insightful

    Fairness? This is "fair" if it's true. It's "fair" if the story accurately reflects what actually happened. So what if other companies do this? This is a story about what Microsoft did. Some other story can be about what some other company does.

  16. Re:How biased can this website get? by Alioth · · Score: 4, Funny

    If you want pro-Microsoft or "unbiased" articles, then don't go to a website that advocates open source software. This is after all Slashdot, *not* Cee Colon Backslash Dot.

    --
    Oolite: Elite-like game. For Mac, Linux and Windows
  17. And so ends Linux licensing FUD by stinky+wizzleteats · · Score: 5, Funny

    So much for turning to commercially licensed closed source software as a way to reduce your exposure to IP legal threats.

  18. "Good customers" don't have any choice. by khasim · · Score: 4, Informative
    Microsoft comes in and all your holograms are in order and you're a good customer. I find it highly unlikley they will bust you because you lack sales reciepts or can't "PROVE" that they aren't fake.
    Ah, that's where you are mistaken.

    If you are a "good customer" of Microsoft's then you have a LOT of time / effort / data invested in their products. Migrating to anything else is VERY FUCKING EXPENSIVE. Not just in money, but in time and effort and all the tiny incompatibilities that will result in your users asking what the fuck you were thinking when you decided to drop Microsoft.

    So the easiest source of revenue is for Microsoft to "audit" their "good customers" and hit them with a bill for the most common errors that IT departments make.
    After working in IT for more than 10 years, I can say that most shops are out of compliance simply because they don't really care.
    That's not uncommon.

    The problem is that Microsoft is threatening those customers who DO care and DO spend the time and money to stay legit.

    AND

    Microsoft is NOT putting any time / effort / money into providing any easy way for their "good customers" to track their licenses (or even validate that a license is legit).

    This is Microsoft we're talking about. They have BILLIONS of dollars. They have very smart people. They should be able to work up a system where I can enter each and every license I have and validate that it is legit and that it is mine.

    But they aren't interested in that. That approach would cost them money to implement and it would result in fewer sales because "good customers" would already have had Microsoft approve their licenses.

    And that is why this whole situation is so fucked up. It's all about Microsoft making the situation as difficult as possible so they can wring every last dollar from it.

    Here's an example:

    You buy 50 workstations from Dell. Each comes with WinXP.
    You then buy a retail version of WinXP. That's 51 licenses for 50 boxes.
    You image one box using the full retail license and dump that image on the other 49.

    You're out of compliance because Microsoft licensed Dell to only license each copy of WinXP to a specific machine. The licenses are non-transferable. You've just "pirated" 49 copies of WinXP. That's 49 licenses at $200 retail ... $9,800 minimum.

    And that's if you're 100% legit on 50 machines. And provided that you can "prove" that that 1 retail copy wasn't also "stolen".