Slashdot Mirror


Google's Insular Nature

stockpicker_dude_78 writes "Robert Cringley has written a thought-provoking article on Google's insular nature, and compares them to the similar environment at Microsoft." From the article: "Google is secretive. This started as a deliberate marketing mystique, but endures today more as a really annoying company habit. Google folks don't understand why the rest of us have a problem with this, but then Google folks aren't like you and me. The result of this secrecy and Google's 'almighty algorithm' mentality is that the company makes changes -- and mistakes -- without informing its customers or even doing all that much to correct the problems."

188 comments

  1. price mystique by The+Clockwork+Troll · · Score: 5, Interesting
    Google's stock price is based on mystique. Investors don't know what they're going to do next so they give them the benefit of the doubt and price the stock as if every effort they're undertaking will be successful as AdWords/AdSense.

    Contrast to amazon.com which is priced much closer to earth because all their cards are on the table.

    Google knows that at this point the switching cost to move to the next best thing when it arrives is low, so they have to sell the future and keep it secret and holy as long as possible.

    --

    There are no karma whores, only moderation johns
    1. Re:price mystique by rolfwind · · Score: 4, Insightful

      The summary does a poor job of presenting the article. The article is more about the poor job Google is doing with communicating with their customers, especially when things go wrong. Customers in this sense are paying advertisers, not search engine users, picasa users, google earth users, etcetera.

      That said, secrecy is useful for an organization. When you are telling the world what you are doing, so you are telling your competition. So it's not all bad.

    2. Re:price mystique by sapgau · · Score: 1

      Well said. Is hard to valuate Google based on its current services alone, they have to "inspire us" to make us feel their influence.

      I wish I had mod points.

    3. Re:price mystique by Telvin_3d · · Score: 1

      "Google's stock price is based on mystique"

      Yes, and the fun part is that they are happily letting the stock market do whatever they want while doing their own thing. Google's stock pirce could bottom out tomorow and I doubt that it would have much affect on their day-to-day buisness. Wall Street wouldn't be very happy, but it wouldn't do anything to hurt Google's actual cash flow (such as it is), nor their current projects. After all, they already got their money from the IPO, what happens to the stock price now no longer matters.

    4. Re:price mystique by drsquare · · Score: 3, Insightful

      Google's stock pirce could bottom out tomorow and I doubt that it would have much affect on their day-to-day buisness.

      It would affect their day-to-day business when half their employees walk out because their options are now worthless.

    5. Re:price mystique by sonsonete · · Score: 1

      I don't want to turn Slashdot into an investing forum, but I should point out that Google right now has a price to earnings ratio around 30, while Amazon's P/E is currently around 42. There's much to be said for the latter number, but one certainly can't call it cheap compared to 30.

      --
      "Folks bent on reinventing the wheel should understand that if it's not round, it ain't a wheel." - Jonah Goldberg
    6. Re:price mystique by goldspider · · Score: 1

      Security through obscurity?

      --
      "Ask not what your country can do for you." --John F. Kennedy
    7. Re:price mystique by Mof-Tan · · Score: 1

      I don't know if secrecy really is that useful.

      Toyota, one of the most successful companies in the world, is notoriously open about their practices. They even started a joint venture with GM in California in the eighties were they jointly ran a factory.

      This project is still ongoing so GM has perfect insight into how Toyota produces cars.

      --
      Die dulci fruere. Have a nice day.
    8. Re:price mystique by Svencer · · Score: 1

      I think you have this backwards. If anything, Google's share price should be depressed relative to its less opaque peers because investors are unable to accurately gauge the risk of investing in Google, which constitutes an investment "cost." Although Google's share price may be inflated because of the hype surrounding the company I think this is relatively independent of its secrecy. Even if Google was more transparent it would still be hyped (and no company divulges everything it's doing or planning to do).

    9. Re:price mystique by dubl-u · · Score: 1

      It would affect their day-to-day business when half their employees walk out because their options are now worthless.

      Probably a little. But I know a number of people who have gone to work for Google, and they aren't there for the money. They're there to work on really interesting problems with really smart people in a great environment.

    10. Re:price mystique by rolfwind · · Score: 2, Insightful

      You have a point. But look at how Microsoft, Ebay, AOL, etcetera are running around lately like headless chickens all looking for the next pot o' gold (fad) at the end of the rainbow to defeat Google. They are all truly scared what Google is going to do next and are reacting with little thought, wasting resources and energy shadow boxing google.

      How many worthless initiatives does MS alone announce these days to defeat Google? Run read /. to find out.

      And google can spend it's time conserving resources and energy, developing, innovating, and not paying attention/reacting to every little move the competition makes.

      I don't think Google being completely transparent would be a strategic advantage right now. Let MS and the other wear themselves out first chasing rainbows.

    11. Re:price mystique by drsquare · · Score: 1

      And to get their stock price back up again, they might cut some of the outrageously excessive benefits, therefore cutting out the other reason people work for Google.

      I don't buy that crap about interesting problems, what exactly is interesting around rehashing web apps that never get out of beta, or working out how to make even more money from clickfraud?

    12. Re:price mystique by Anonymous Coward · · Score: 0

      No, Google's PE ratio is 67.14.

    13. Re:price mystique by Bing+Tsher+E · · Score: 1

      Toyota can afford to be very open with GM about how they produce their cars. It is organizationally impossible for GM to use those methods. GM is held in a chokehold by their legacy of entrenched management and the sucker deals they've made with the Union Bosses. GM can in no way practice 'the Toyota way' so there's no danger in being open with GM. Now, does Toyota let Hyundai or Nissan engineers walk the corridors of their buildings freely??

    14. Re:price mystique by Khalid · · Score: 1

      Vous ne sortez de l'ambiguité qu'à vos propres dépens as they say

      Or roughly in English: You have all to loose if you are no more mysterious, that's the real secret Google credo.

      The problem of Google is to move forward without upsetting Microsoft too much. They need to occupy quietly more and more niches without upsetting the almighty MS, that's why the only solution is to be mysterious about their real long term strategy.

      They just don't want to be the text Netscape and I don't think they will.

    15. Re:price mystique by Anonymous Coward · · Score: 1, Informative

      _I_ happen to work for Google, and I can certainly assure you that I am not interested in the stock options or the money. I'm there because it gives me an opportunity to work on Firefox, which I care quite a bit about. While I don't know the reasons all of my coworkers are at Google, those I know well seem far more interested in their _work_ than their _compensation_. Anecdotal evidence and all, but seeing as you don't even seem to _work_ at Google, I believe I'm justified in saying that you may be a bit ignorant here.

    16. Re:price mystique by Anonymous Coward · · Score: 0

      Reminds me of Apple...

      Good or bad? Doesn't really matter. They make their product how they see fit, not how the public asks them to, and their own brand of design is what people like them for. They do well because they design things their own way, and people happen to really like that way. It's like buying a Mercedes versus a Toyota.

    17. Re:price mystique by dubl-u · · Score: 1

      I don't buy that crap about interesting problems, what exactly is interesting around rehashing web apps that never get out of beta, or working out how to make even more money from clickfraud?

      I presume you're saying this just to be a dick, but in case you're serious but socially retarded, let me give you a real answer.

      Doing search right is a fascinating problem. Or rather, a whole mess of fascinating problems. Although Google is still a big leap forward from earlier engines, it's still pretty primitive. It knows something about words, but very little about meaning yet. They have a lot of data indexed, but it's a small fraction of what's out there now, nevermind what people are creating. They are at the cutting edge of large scale server applications. They're one of the few places that really respects sysadmins and invests massively in infrastructure. And of course, you've got some very clever spammers continually chasing them, always keeping them from standing still.

      And that's just search. If you're a geek that wants to do big projects, they're one of the few places that lets the geeks drive projects. They give you a day a week and all the computing power you can justify to do pretty much anything you find interesting. And if it ends up being cool, you can end up making it your primary project and get it worldwide exposure.

      And to get their stock price back up again, they might cut some of the outrageously excessive benefits, therefore cutting out the other reason people work for Google.

      And what would those be? The famous cafeteria is the most often cited, and it certainly is nice. But do a little math. I'd bet their average engineering salary is circa $100k; with trimmings that means they pay something like $60 per hour per engineer. Going out to lunch in suburbia is going to take them an hour. Even if you spend $15 a head to feed them lunch (which I doubt), you're way ahead if you just save them the travel time. Because the kind of people they hire will spend it working or talking about work or just thinking about it. And that doesn't even account for improved morale, team building, or cross-team fertilization.

    18. Re:price mystique by siberian · · Score: 1

      The only reason you don't care about money is because you have enough not to care.

      Your in it for the money, you just happen to work in a place that pays you what you need to FEEL like your not in it for the money.

      And therein lies the genius of the Human Resources Gnomes who secretly control our lives.

      Christ, I am in it for the money. If I wasn't I'd be working on the really hard problems like 'how do I get more sleep' or 'what new games can I play with my kids today'.

      Not in it for the money. Great, send your paycheck to me.

    19. Re:price mystique by Anonymous Coward · · Score: 0
      The only reason you don't care about money is because you have enough not to care. Your in it for the money, you just happen to work in a place that pays you what you need to FEEL like your not in it for the money. And therein lies the genius of the Human Resources Gnomes who secretly control our lives. Christ, I am in it for the money. If I wasn't I'd be working on the really hard problems like 'how do I get more sleep' or 'what new games can I play with my kids today'. Not in it for the money. Great, send your paycheck to me

      Here's the thing....any company you work for should be paying you what you NEED so that your primary motivation is beyond financial compensation.

      Note: I'm also a Google employee.

      I got into Google well after a lot of the employees got rich on options. The base salary they gave me is actually a tad lower than what I was getting at my last job, but there are a few perks and comforts that more than make up for that difference. Since I got in a little late, Google stock is highly unlikely to pay for my retirement. My salary's decent...it's on par for my experience and education. I get enough to get by and I'm able to put away a little bit once a month. I'm certainly not rolling in it.

      There are a bunch of reasons why I took the job at Google and why I plan on staying. I'd go into more detail, but suffice it to say that money is certainly not the main reason. If the company goes through hard times I'll take a 15% paycut and stick it out if they maintain everything else (and I'm not talking about free food and sodas).

  2. Zonk, we need to talk by Anonymous Coward · · Score: 5, Funny

    You are violating line #247 of our contract. Namely:

    "The signer agrees to publish only stories that praise Google as supreme ruler of the universe."

    You may yet be spared if you delete this article.

    Love,
    Google

    1. Re:Zonk, we need to talk by owlstead · · Score: 1

      Delete an internet article that was featured on slashdot? Ugh. I hope he has some access to nuclear misiles to start WWIII.

    2. Re:Zonk, we need to talk by Anonymous Coward · · Score: 0

      Google has officially been rebranded as evil. Didn't you get the memo?

      Now repeat after me: "Google is evil, Google has always been evil."

    3. Re:Zonk, we need to talk by Anonymous Coward · · Score: 0

      Well, Zonk certainly doesn't, but the machines at Google are working on it.

  3. 100% Guarantees: by Anonymous Coward · · Score: 0

    Google are doing nothing religious, paranormal, involving ghosts, bigfoots, chupacabras, astral projection, UFO sightings, loch ness monster, etc. They are not involved in WTC coverups or chemtrails. They make no claims towards the validity of alternative medicines such as herbal remedies, homeopathy, or magnetic bracelets. They do not have mysterious power technology that casts our current physic understanding into doubt. Ask them about monuments on the moon, Mars, or Saturn's Iapetus, and they will truthfully tell you they are not covering up any knowledge of such.

    That is all.

    1. Re:100% Guarantees: by Anonymous Coward · · Score: 0

      It starts to get a little hazy when you get into the Jackalope, though.

  4. Wherefore art thou Google by packetmon · · Score: 4, Insightful

    Motley Fool staffers are just now realizing that Google is slowly running out of gas. Perhaps all this clickfraud exposure is leaving people wondering how could they get away with this Internet ponzi scam for so long... Luckily Google got a little smarter and quieted the naysayers a bit by doing the MS thing and buying all the competition around them. Smart move. MS bought all threats and consumed them into the heap of junk calls Windows. Google is doing the same slowly via different angles (Skype, Writely ... which competes with MS' Word, Andriod, etc). Anyhow, since its all opinionated, I wonder when will Google's true adclick fraud will truly come to fruition... Experts estimate the true value of what Google would owe would be a couple of BILLION in clickfraud.

    1. Re:Wherefore art thou Google by Anonymous Coward · · Score: 0

      Having run a website supported by Google Ads, I've had ALL my revenue lost by supposed clickfraud.

      I like Google, I think they have the right idea. Text ads are just a bad move in the first place. I can't imagine how they can possibly work successfully.

    2. Re:Wherefore art thou Google by kesuki · · Score: 3, Insightful

      the problems is that the 'clickthru' model of advertising is fundamentally flawed. if you're company X with so many billions of dollars and hundreds of thousands of employees, and some competitor is advertising on google and yit's costing your company money, you just pay a few minimum wage flunkies to just click competitors ads so they 'go away' with television etc, the cost is all based on how many people are going to see the ad.

      impression counts aren't perfect either, since a similar strategy can be used to make them go away, but usually click thru models cost an order of margin more than impression models, since 99% of people on the internet just ignore the ads. thus it should take almost 100 times as many people being paid to make a 'impression' model advert 'simply go away' that factor means that anything short of a massive botnet swarm would be incapable of taking out the adverts of a large corporation like mcdonalds or coca cola.

      I guess the bulk mail industry would just have a new side business to increase their profit margins, to compensate for the loss of 'clickthru' revenues from the popups on their botnet slaves.

    3. Re:Wherefore art thou Google by timeOday · · Score: 2, Insightful

      A guy I know runs a successful online business and does advertise with google. I don't think he really cares how many "impressions" he's buying... he pays because buying the ads increases his sales. Businesses are smart enough to focus on the bottom line, so I think the effect of click-fraud is already reflected in advertising rates.

    4. Re:Wherefore art thou Google by Anonymous Coward · · Score: 0
      ...buying all the competition around them. ... (Skype, Writely ...


      Google bought Writely, but Skype? WTF?

      Skype was bought by eBay, dumbass. For 2.6 BILLION (does making it all caps make me appear bold and confident?)
    5. Re:Wherefore art thou Google by Saxophonist · · Score: 1

      Billions in click fraud? That sure doesn't compare with that $90 million class-action "settlement" for which I received notice the other day (including $30 million in attorney's fees). And, of course, other than the attorney's fees, it's all in advertising credits.

      Yeah, I'll be opting out of this one.

    6. Re:Wherefore art thou Google by Anonymous Coward · · Score: 0

      "Writely ... which competes with MS' Word"

      *sigh* Silly rabbit...

    7. Re:Wherefore art thou Google by Jeremi · · Score: 1
      the problems is that the 'clickthru' model of advertising is fundamentally flawed. if you're company X with so many billions of dollars and hundreds of thousands of employees, and some competitor is advertising on google and yit's costing your company money, you just pay a few minimum wage flunkies to just click competitors ads so they 'go away' with television etc, the cost is all based on how many people are going to see the ad.


      If you're going to argue that, you might as well argue that retail is fundamentally flawed too, since people can abuse that system simply by shoplifting. But in both cases the solution is the same: make the abusive activity illegal (which will stop the law-abiding people from doing it), and develop anti-abuse technology to make it harder for the scofflaws to do it.


      Is click-fraud illegal now? If not, it should be. And as with many Internet fraud problems, this one can be largely solved by solving the root problem: insecure PCs that allow people to create bot-nots. What we really need is a push towards making the vast majority of PCs secure.

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
    8. Re:Wherefore art thou Google by wskellenger · · Score: 1
      >Motley Fool staffers are just now realizing that Google is slowly running out of gas.

      That's not exactly what's happening. The article that you referenced is representative of one MF staffer, and it is posted a rebuttal to a different bullish post. From the article:

      "While Google is my favorite search engine, its valuation gives me the heebie-jeebies. Since Rick was kind enough to respond to my original article, I thought it was only fair to respond to his, albeit belatedly. Of course, I still think Google is quite overvalued, but Rick does make a persuasive case for the company to be worth every penny."
    9. Re:Wherefore art thou Google by kesuki · · Score: 1

      the problem though is that k-mart doesn't make money when people steal a candybar from them, although hershey's does.... do hershey employees go out and shoplift candybars from k-marts to boost revenues? they could, but they could also loose sales.

      with the internet it's entirely different, click fraud Makes google (in place of k-mart) incredible amounts of money every year, at the expense of advertisers(hershey). so that's where your analogy ends, it's not a correct representation... let's do something more analogous. K-mart's 4th quarter profits are down, so, the manager and a couple friends get a bunch of masks and break into the store one night and set a small fire, causing the sprinkler system to kick in, and between fire smoke and water damamge, the k-mart store collects enough money off the insurance to make a tidy sum. Click fraud is like insurance fraud, not shoplifting. so basically unless you send some Google execs to federal prison over this, everyone else is going to think 'click fraud is cool, let's be like google, and instead of paying our ceos let them use click fraud to artificially inflate earnings to cause the shares of google stocks to rise so they can sell shares in a company instead of being paid...'

      somebody call the SEC, i think it's about time they opened an investigation into Google Inc not paying it's high level executives, and the click fraud.

  5. Re:Here it comes...wait for it... by sudo · · Score: 1

    By the way, this guy was a former fan of the Cringley fanclub until he started attacking IBM a couple weeks ago.

    (I know you hurt there at the moment Gab ;)

  6. Oh noes! Google trys to make monies! by grammar+fascist · · Score: 5, Insightful

    From the article:

    Google attracts advertisers like Luis with the idea that their ads will be cheaper because, frankly, they are selling something that is only thinly traded. The dream is that the system scales and scales fairly, only it isn't fair at all because if Amazon wants to advertise an equation editor USING EXACTLY THE SAME AD TEXT AND FORMATTING AS LUIS -- their words will cost 100 times less than the same words bought by Luis. It's not that Amazon (or any other big Google advertiser) has better copy writers, it is just that they sell a broader range of things.

    "A large percentage of impressions & clicks do have £0.01 minimum bids," said Jeff from Google, "but these are our very highest quality ads/advertisers."

    In other words, the minimum word price is 1p, BUT NOT FOR YOU.


    Um, yeah. The same words should be more effective coming from Amazon than from Cringely's friend Luis, because people are simply more likely to click.

    You could run all this through an algorithm that maximizes expected revenue (AI people would call this "utility") for Google based on click probability, and you'd come up with pretty much what Google does.

    I'm sorry. I'm not a Google fanboi, but this is ridiculous.

    --
    I got my Linux laptop at System76.
    1. Re:Oh noes! Google trys to make monies! by grammar+fascist · · Score: 3, Insightful

      Sorry to self-reply, but I just finished the article. Here's the last sentence:

      It all comes down to the AdWords algorithm and its intent, which isn't to help Luis OR Amazon, but to simply maximize profit for Google.

      Why, yes, Cringely, I think you may have just figured it out. Good job, have a gold star, go to the head of the class. You finally passed ECON 101.

      --
      I got my Linux laptop at System76.
    2. Re:Oh noes! Google trys to make monies! by ktappe · · Score: 4, Insightful
      The same words should be more effective coming from Amazon than from Cringely's friend Luis, because people are simply more likely to click.
      Not true at all. In a properly targeted campaign, users would be just as likely to click on either ad. If I Google "equation editor" and Luis' ad pops up, I'm just as likely to click on it as I would be if I Googled "Sonicare" and an Amazon ad for a Sonicare toothbrush pops up. Cringley's highly valid point is that because this likelihood is equal, the cost of the ads should be equal. But Luis is charged hundreds of times more than Amazon for the same efficacy. And I wholeheartedly agree with him that this is unfair.

      -Kurt

      --
      "We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
    3. Re:Oh noes! Google trys to make monies! by xeniten · · Score: 1
      "Cringley's highly valid point is that because this likelihood is equal, the cost of the ads should be equal. But Luis is charged hundreds of times more than Amazon for the same efficacy. And I wholeheartedly agree with him that this is unfair.
      -Kurt"


      I wholeheartedly agree.

      --
      Romana: "How did you know?" Doctor Who: "Ah, well, knowing is easy. Everyone does THAT ad nauseum. I just sort of hope"
    4. Re:Oh noes! Google trys to make monies! by shmlco · · Score: 3, Insightful

      Whatever happen to the time-honored tradition of "volume discounts"? It's probably not "fair" that Walmart can get better prices on goods than the local mom-and-pop, but they do.

      But in both cases (WM/Google) the cost of doing business with a smaller supplier/advertiser is a higher percentage off the potential income. Spend more with Google, and you get better discounts that reflect that fact you're making them more money with basically the same amount of overhead (billing, etc.).

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    5. Re:Oh noes! Google trys to make monies! by shmlco · · Score: 4, Insightful

      It all comes down to the AdWords algorithm and its intent, which isn't to help Luis OR Amazon, but to simply maximize profit for Google.

      I think this either/or is leaving a few major participants out of the equation: Google's users.

      Profits notwithstanding, the primary intent of the AdWords algorithm is to provide relevant content to the user, including relevant ads. Present irrelevant content and ads, and the users disappear, and the revenue does likewise..

      --
      Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
    6. Re:Oh noes! Google trys to make monies! by flooey · · Score: 2, Interesting

      Not true at all. In a properly targeted campaign, users would be just as likely to click on either ad. If I Google "equation editor" and Luis' ad pops up, I'm just as likely to click on it as I would be if I Googled "Sonicare" and an Amazon ad for a Sonicare toothbrush pops up.

      I don't know about that. There's a certain power in branding that you're overlooking. If I search for "Sonicare" and an Amazon ad for a Sonicare toothbrush comes up, I may well click on it because I have purchased from them before and had a reasonable experience. If I search for "equation editor" and Luis' ad comes up, I've probably never heard of it, and thus it's not distinguished from the other ads sitting next to it at all. If there are 4 ads on the side of the page and the user decides to click on one, Luis probably has at most a 1/4 chance of getting that click, whereas Amazon probably has a much better chance than that, simply based on brand recognition. That brand recognition might even pull someone who wouldn't have clicked on an ad in the first place over to the ad bar.

    7. Re:Oh noes! Google trys to make monies! by natophonic · · Score: 4, Insightful
      Profits notwithstanding, the primary intent of the AdWords algorithm is to provide relevant content to the user, including relevant ads.

      Exactly... If I search on 'equation editor latex', I'd rather see
      Equation editor -- Edit science/math equations in LaTex, import to Word
      than
      Low price equation editor at Walmart
      and
      Find antique equation editor at Ebay
      and
      Sexy Latex Bodysuits from Amazon.

      I realize Cringley brought "the rich get richer" silliness into it, but the point is that if Google just whores themselves out to the biggest-budget spenders, they'll alienate the users who found AdWords different and useful compared to the typical web advertising noise.

    8. Re:Oh noes! Google trys to make monies! by Coward+Anonymous · · Score: 2, Insightful

      Your assertion would be correct if Amazon were putting any money on the keywords in question. However, Amazon is not putting any money on the "latex" keyword or on "equation editors". One would think keywords would be priced based on advertiser demand. If no one else is bidding on those words, then Google technically shouldn't even care if Luis is buying them up. The cost for Google is pretty close to nothing.
      As it stands now, Google priced Luis out of advertising which means that if you search for "latex equation editor", you get no "relevant" ads and Google basically eliminated any chance of making money off those keywords.

    9. Re:Oh noes! Google trys to make monies! by maxume · · Score: 1

      The primary intent of the AdWords algorithm is to show the user an ad they will click on. Hopefully this leads to relevant ads, but relevance is not what they care most about. It's semantics, but I think my version is truthier.

      --
      Nerd rage is the funniest rage.
    10. Re:Oh noes! Google trys to make monies! by porcupine8 · · Score: 1

      Actually, you do get one ad, I just tried it. And it's not for the editor Cringely talks about. I wonder if the creators of Rapid-Pi have had the same keyword problems that the creator of Equations! has had.

      --
      Warning: Apple/Nintendo fangirl. Likes her electronics cute & cuddly. May be rabid.
    11. Re:Oh noes! Google trys to make monies! by Anonymous Coward · · Score: 0
      OK, no-one's replied to this, so I'll have a go.
      In a properly targeted campaign, users would be just as likely to click on either ad. If I Google "equation editor" and Luis' ad pops up, I'm just as likely to click on it as I would be if I Googled "Sonicare" and an Amazon ad for a Sonicare toothbrush pops up. Cringley's highly valid point is that because this likelihood is equal, the cost of the ads should be equal.
      What makes you so sure the likelihood is equal, for everyone who views these two ads? Perhaps people Googling "equation editor" - or "of course, LaTex" as the article puts it, suggesting that "LaTex" is going to get a lot of traffic - aren't likely to be interested in acquiring an add-on equation editor, whereas people Googling for "toothbrush" may be more likely to want a new toothbrush. This would explain the "Quality Score" difference.

      In addition, the Amazon ad will have Amazon's name on it, if only in the form of the URL "amazon.com". The article quotes Jeff Huber of Google:

      It is fair to observe that if there are any advertisers who may have a slight advantage, it's advertisers who have strong brands that users recognize and trust, and therefore users find more compelling when they show relevant ads -- but that's very consistent with the 'real world' and value of brands.
      In other words, Google believes that users are much more likely to click on a ad just because it has the brand "amazon.com" at the bottom, rather than the name of a small business they don't recognise. That's the reason for Google's "unfair" History rating.

      Now, Google ought to know more than most people about ranking algorithms - but it's possible that this time the algorithm got it wrong, and in fact the "Equations!" ad would be massively successful. However, according to Google's policy (as quoted):

      We'd much rather show nothing (white space) than a poorly targeted or non-relevant ad.
      In other words: they'd much rather annoy their advertisers by charging ridiculous fees than risk weakening their brand by showing unsuccessful ads. Given this policy, it's only logical for them to design it so that if their algorithm screws up, or can't make a decision, they err on the side of caution by charging too much.

      Google's ad service doesn't seem to have contributed greatly to the public good, but then since it's advertising, the major aim is going to be making money. As far as I can see, the policy they have is pragmatic, level-headed, and works as advertised, or at least as explained by their spokesman in the article. At least in relation to this policy, I can't find anything to support a charge of either unfairness or secretiveness on Google's part.

    12. Re:Oh noes! Google trys to make monies! by Anonymous Coward · · Score: 1, Insightful

      Then you aren't like me. If _I_ Google something, and an ad for Amazon.com versus some guy I've never heard of both pop up, I'm far more interested in Amazon.com. In that sense, Google can maximize their revenue by giving users what they're more likely to click on--which is, IMO, exactly what they're doing.

    13. Re:Oh noes! Google trys to make monies! by hymie · · Score: 1

      The only ad I saw when searching for this was for http://www.rapid-pi.com/, which is an add-in equation editor (and its website compares it to LaTeX).

  7. The subject by daybot · · Score: 3, Insightful
    Um, isn't this an article on AdSense whose introduction mentions the insular nature of the company?

    I know it sucks for the small guy, but the way AdSense works is logical and good for the consumer. Previously it was not enough clicks = irrelevant ad = no more ad impressions. Now it's not enough clicks = irrelevant ad = higher price. Both solutions make, er, (ad)sense.

    1. Re:The subject by wannabgeek · · Score: 1

      I know it sucks for the small guy, but the way AdSense works is logical and good for the consumer.

      Did you RTFA? The point Cringley was making was that the price is based on the total clicks of all your words altogether. Not based on per-word or per-phrase. if I have 1000 words where I have good reputation and click-through rates, I can bulldoze my way through 10 other words even though my ads are totally irrelevant there. The guy with only 10 words doesn't stand a chance against me. For the consumer, though, the smaller guy's ads are relevant, because he is really made them for that!

      How is it good for the consumer, if an irrelevant amazon ad shows up (because it costs less for amazon even though the click-rate for that particular word is very poor), and not the actual equation editor?

      --
      I'm much more funny, interesting and insightful than the moderators think
    2. Re:The subject by Jeremi · · Score: 1
      How is it good for the consumer, if an irrelevant amazon ad shows up (because it costs less for amazon even though the click-rate for that particular word is very poor), and not the actual equation editor?


      Doesn't it depend on the consumer? i.e. some consumers might be more interested in the ads that most exactly match their keywords (regardless of who posted them), whereas other customers might be more interested only in ads from relatively "trusted" advertisers (so as to avoid the spammers and the scammers).


      Clearly Google has made a judgement in this regard, and implemented a trade-off of advertiser-reputation vs. ad-relevance. You can agree with that decision, or disagree, or ask for a user-preference on the Google page... but in the end it's Google's web site, Google's search engine, and Google's business model that will either best serve the needs of their customers, or get driven out by someone else who does.

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
    3. Re:The subject by daybot · · Score: 1

      It's all about the clicks, baby.

  8. I have never had a problem. by elgee · · Score: 3, Insightful

    I have never had a problem with Microsoft or Google. Are they perfect? Of cousre not. And yes, I have worked with a LOT of operating systems over the many years I have dealt with computers. I think that success always attracts the detractors.

    Pardon any mispellings. I have been hitting the Newcastle Brown Ale a bit much.

    1. Re:I have never had a problem. by Anonymous Coward · · Score: 0

      Pardon any mispellings. I have been hitting the Newcastle Brown Ale a bit much.

      There were none, but thanks for letting us know you're a raging alcoholic?

    2. Re:I have never had a problem. by Anonymous Coward · · Score: 0

      Dude, is that the annoying American black-Matrix-T-shirt-wearing-teenie-weenie trait of intoning a statement as question, in the interrogative? Thanks for letting us know you have a low threshold for anything?

    3. Re:I have never had a problem. by Anonymous Coward · · Score: 0

      Dude, is that the annoying American black-Matrix-T-shirt-wearing-teenie-weenie trait of intoning a statement as question, in the interrogative?

      No.

      Thanks for letting us know you have a low threshold for anything?

      Please enlight me, what was the point of the original beer brand comment exactly? A small commercial for your favorite intoxicating beverage?

      I'm sorry if you think I'm arrogant; however, I've been enjoying the cool, refreshing taste of Evian brand water. Evian, it clears your mind and soul!

  9. The point? by ivan1011001 · · Score: 1, Insightful

    This article is not an in-depth analysis of Google's business practices so much as it is one man complaining about two or three bad expereinces he has had with Google.

    This doesn't mean that Google is secretive or paranoid, just that Google is a large corporation. Corporatoins are not perfect, just like their legal equivalent.

    Why is this news?

    --

    I was thinking of converting to paganism, but where the hell can you find sacrificial virgins these days?
  10. With all it's downsides by LockeOnLogic · · Score: 1

    Hiring young talent then working them like dogs becuase of how excited they are to work at google/microsoft isn't a bad strategy, for the company. For all their evils both google and microsoft are among the greatest business stories of our age. Maybe they were onto something?

  11. Doesn't pass my smell test as an investment by NotQuiteReal · · Score: 2, Insightful
    Seems like another dot-bomb in the making.

    Not totally, if you were in early (IPO) you made money, but not now.

    Look, I use Google all the time... but I fail to see how they make one dime from me.

    By contrast, take eBay. I use them too -- at least I can see how they have directly made a few hundred bucks from me over the last few years, for services rendered.

    ebay is 2/3 the price of goog (P/E ratios), so, right off the bat, goog stock ought to drop $100 USD just to be priced similar to eBay... then, maybe both of the aforementioned stocks could drop in value by half again, just to be priced more in line with other stocks... (P/E 20-ish).

    --
    This issue is a bit more complicated than you think.
    1. Re:Doesn't pass my smell test as an investment by ktappe · · Score: 2, Insightful
      goog stock ought to drop $100 USD just to be priced similar to eBay... then, maybe both of the aforementioned stocks could drop in value by half again, just to be priced more in line with other stocks... (P/E 20-ish).
      If only logic like this dictated stock prices. But, instead, groupthink and herd mentality seem to be the prime factors in stock price movement. So if you're not much of a follower and don't think like the crowd, you'll tend to get burned in the Market.

      It's a weird world,

      -Kurt

      --
      "We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
    2. Re:Doesn't pass my smell test as an investment by eV_x · · Score: 1, Redundant

      This is a good example of uninformed posting.

      To compare Google to a dotcom seems more a misunderstanding of what is going on than anything else. While you may not like Google, the value of their stock, how they conduct their business, or whatever else... you can't say it's not worth it.

      For example, in my company, we find that nearly 80% of all software purchases start with Google. Not with someone else. Google. In a multibillion dollar industry, that's a lot of searches. We have a lot of money we send Google's way as well because of that.

      While Google might not make dollars off of you, you haven't hit their target yet. But that's okay, because that's the beauty of their system.

      We haven't even talked about mapping, local searches, etc. You don't see how people make money off of using using Google? You must be loco.

      Who cares if they're secretive? It's better than goofy proclamations that always turn out wrong by the likes of Gates, Ellison, McNealy, or RMS. And the last time I checked, I didn't have to pay a dime to get a great amount of benefit from them.

    3. Re:Doesn't pass my smell test as an investment by Dahamma · · Score: 1

      Not totally, if you were in early (IPO) you made money, but not now.

      I'm sure that's what everyone said about Microsoft, Apple, Cisco, Intel, etc. You didn't have to buy MSFT in 1986 to make money from it.

      Look, I use Google all the time... but I fail to see how they make one dime from me.

      Well, isn't that really your lack of understanding of their business, not theirs?

      ebay is 2/3 the price of goog (P/E ratios), so, right off the bat, goog stock ought to drop $100 USD just to be priced similar to eBay... then, maybe both of the aforementioned stocks could drop in value by half again, just to be priced more in line with other stocks... (P/E 20-ish).

      Again a lack of understanding... stock price is theoretically based on the present value of EXPECTED income. P/E is based on past earnings. For steady/slow-growing companies it may a useful comparison, but if investors think Google's income will grow significantly faster than eBay's (which is very possible, though of course nothing is certain) it makes perfect sense for it to be higher.

      If you knew for a FACT ("perfect knowledge" being key to the fundamental value of a stock) that Google's earnings would be up by an order of magnitude in 20 years, you'd be stupid not to go buy as much as you can right now. Of course, no one can know that for a fact, which is why things like P/E are used as (one of many) ways of guessing at future earnings...

    4. Re:Doesn't pass my smell test as an investment by Anonymous Coward · · Score: 1, Insightful

      The best company is one that can get money from a consumer and not even have the consumer know that they are giving the company money.

    5. Re:Doesn't pass my smell test as an investment by MrNaz · · Score: 1
      And the last time I checked, I didn't have to pay a dime to get a great amount of benefit from them.
      I believe that was his point.
      --
      I hate printers.
    6. Re:Doesn't pass my smell test as an investment by Anonymous Coward · · Score: 0

      You're stupid. Google is a growth stock, not a value stock. Therefore, what matters to investors is the PEG ratio, not the P/E ratio.

    7. Re:Doesn't pass my smell test as an investment by pipingguy · · Score: 1


      ...groupthink and herd mentality...

      Not to denigrate the average American (those here tend to be pretty engaging and intelligent), but isn't this what keeps clueless marketers (and peripherally, spam) in business?

      Canadians are just as stupid as Americans (percentage-wise), it's just that the actual volume as compared to the US level of morons is insignifigant. America wins again - USA! USA! USA!

    8. Re:Doesn't pass my smell test as an investment by eV_x · · Score: 1

      No, his point was he didn't see how Google makes money off of him. You don't have to buy things directly from Google for them to make money.

      That was my point.

    9. Re:Doesn't pass my smell test as an investment by Bing+Tsher+E · · Score: 1

      Not totally, if you were in early (IPO) you made money,

      If you were in early with VA Linux (or Cabbage Patch Dolls, for that matter) you made money.

    10. Re:Doesn't pass my smell test as an investment by Bing+Tsher+E · · Score: 1

      The only way Google could be up by an order of magnitude 20 years from now is if they even more completely dominated the market they are presently in. That would mean they would be a virtual cartel on the Internet. Let's get real, and admit that for Google to become that, we would have to be in a business climate in which they were a deeply entrenched monopoly.

      Things will go the other way. There isn't room on the net for a single entity to wield ALL the power, search-wise. Not unless it's a public utility. But where are your Google shares if that happens?

    11. Re:Doesn't pass my smell test as an investment by 2short · · Score: 1

      On the scale needed to justify their share price, they don't make it at all.

      I'm fine with them making their money from advertising, their software is good, and free, so I'll use it. Their advertising is fairly effective according to the marketing guys I know, I'd buy some if I were a marketing guy.

      But I don't see their revenue going up by 1000% tomorrow, so I'm going to pass on their stock.

    12. Re:Doesn't pass my smell test as an investment by siberian · · Score: 1

      Free as in beer, not FREEDOM!

      Stallman would kill us all.

      Now let me go pull my pictures into Picassa.

      It is damn good software..

    13. Re:Doesn't pass my smell test as an investment by Dahamma · · Score: 1

      The only way Google could be up by an order of magnitude 20 years from now is if they even more completely dominated the market they are presently in.

      Duh, or maybe they could expand into or even create new markets, like many other companies have done given similar cicumstances.

      Anyway, I wasn't saying it would happen, I was saying IF people knew that with perfect knowledge the future growth then the stock price NOW should reflect that, hence basing an opinion entirely on a single P/E comparison with eBay is rather silly.

      To be honest, I really don't have much of an opinion of Google's future either way (and don't own any Google stock). I was just explaining the theory of a stock price reflecting future expectations/knowledge. That's just an economic theory anyway, but at least it's a more solid basis than whatever personal axe you or the other poster may have to grind.

      Having a seperate 'Google' section is ridiculous. There should be a 'Business' section for Google topics instead.

      BTW I don't usually nitpick spelling/typos, but given how often you post at least spellcheck your sig...

    14. Re:Doesn't pass my smell test as an investment by 2short · · Score: 1

      How about free as in if I wrote it I'm going to feel free to do what I want with it, including keeping it to myself and charging for binaries. And any grant-supported ivory tower idealists who don't like it are Free (as feel free) to not buy it, but if they want to come up with perverted definitions of Free, I'll call them twits. Stallman is the uber-twit.

      Guess I was in a rant mood, sorry. Most of Googles stuff rocks, but I'm not fond of Picassa.

    15. Re:Doesn't pass my smell test as an investment by siberian · · Score: 1

      Stallman is a twit, I was kidding, I write code for profit as well.

      But damn I dig picassa.

    16. Re:Doesn't pass my smell test as an investment by Bing+Tsher+E · · Score: 1

      Duh, or maybe they could expand into or even create new markets,

      Indeed. They could become a multi-market octopus like Microsoft.

  12. It's the Google attitude by swid27 · · Score: 4, Insightful

    The thing that's always bugged me about Google is the generalized sense of smug superiority the company seems to emanate. "Look at our amusing job position titles!" "No, don't ask us about what we do with all the data we collect!" "Here, look at the quirky benefits we provide for our employees!" "Please, stop pointing out that while we brag about how much we love open source software, most of our exciting free applications are only available for Windows!"

    Google is the kid in high school who is smart (but not exceptionally so), works *very* hard to maintain 4.0 GPA and also sucks up to his teachers all the time. However, he gets very secretive and passive-aggressive when you point out his imperfections.

    1. Re:It's the Google attitude by Anonymous Coward · · Score: 0

      What's your net income again?

      Google deserves to be smug.

    2. Re:It's the Google attitude by div_2n · · Score: 3, Informative

      most of our exciting free applications are only available for Windows!

      What, you mean like Picasa?

      Or maybe you mean Google Earth.

      No, not native. But in the process they are contributing back to Wine. So you get Google apps in Linux and Wine is improved in the process. Sounds good to me.

    3. Re:It's the Google attitude by kv9 · · Score: 4, Insightful
      "Please, stop pointing out that while we brag about how much we love open source software, most of our exciting free applications are only available for Windows!"

      isn't it logical to start on the most popular platform and if it pans out, expand?

      brag or no brag, they put their money/code where their mouth is (code/SoC/OpenBSD)

      Google is the kid in high school who is smart (but not exceptionally so), works *very* hard to maintain 4.0 GPA and also sucks up to his teachers all the time. However, he gets very secretive and passive-aggressive when you point out his imperfections.

      looks to me that they always shut the fuck up and do their job. and churn out nifty products all the time. i guess that's what people don't like -- i mean, what kinda company are they if they don't toot their own horn all the time and fail to deliver? something must be rotten!
    4. Re:It's the Google attitude by cgenman · · Score: 2, Interesting

      "Please, stop pointing out that while we brag about how much we love open source software, most of our exciting free applications are only available for Windows!"

      At the risk of restarting this flame war, why would google make software for Linux? A lot of their stuff, like Google Earth, has no clear revenue stream for them on windows either. And hitting 93% of users is a lot more tempting than going for 3%.

      Google is basically responsible for Firefox's income stream. I'd argue that does more for Linux than any other non-linux company out there.

    5. Re:It's the Google attitude by generic-man · · Score: 2, Informative

      Picasa for Linux is "Labs" (that's Google speak for alpha). Google Earth is beta on the Mac (though an alpha was widely leaked) and is not available for Linux at all. From the article you linked: "When asked if the additions to WINE would bootstrap Google Earth's porting progress, DiBona answered in the negative, explaining that Google Earth relied on Qt and GL libraries and code, so additional WINE support would not help. No timeline for that application's release was revealed at this time." (emphasis added)

      --
      For more information, click here.
    6. Re:It's the Google attitude by Demerara · · Score: 4, Insightful

      Google is the kid in high school who is smart (but not exceptionally so), works *very* hard to maintain 4.0 GPA and also sucks up to his teachers all the time. However, he gets very secretive and passive-aggressive when you point out his imperfections.

      Cringely's article is very well researched and he brings to our attention some genuine issues with Google. Not to mention Google's spokesperson's descent into corporate bollick-speak (forgive me but that's really the only way to put it).

      Google are hurtling towards that point where they lose credibility because the public positions they are forced to take are so obviously driven by their need to maintain shareholder rather than stakeholder (and by stakeholder I mean small and medium business customers and the wider, but influential, technical community) confidence.

      I regretted not buying Google stock early on but, frankly, now I'm glad I didn't - if they don't crush the fraudulent AdWord click issue, they'll lose the plot completely and deserve all they get in the markets.

      --
      Backward%20compatibility%20is%20over-rated
    7. Re:It's the Google attitude by DRM_is_Stupid · · Score: 1

      '"Please, stop pointing out that while we brag about how much we love open source software, most of our exciting free applications are only available for Windows!"'

      I'm not sure who says you're evil if your open source projects aren't exciting to you, but most of their OSS projects work OS neutral or for POSIX systems only, not Windows-only. (http://code.google.com/projects.html) They make most of their server stuff for server OSes, and most of their desktop stuff for desktop OSes. Oh no, they're making sense! Even Red Hat CEO claimed that Linux wasn't ready for the desktop.

    8. Re:It's the Google attitude by Mistshadow2k4 · · Score: 1

      "isn't it logical to start on the most popular platform and if it pans out, expand"

      For any other company, yes, but I'm not so sure with Google. Google is where they are today in part because of geeks. Geeks were using Google when everyone else was using Yahoo and MSN search. When Google started putting out software, it was all for Windows -- and it's only been in the last, what 2 years? less?, that using Google became common among non-geeks (most of whom run Windows). In other words, their software wasn't aimed at the people who were their fans in order to get more market share from MS's crowd. Problem was, most of the software they were offering -- with the notable exception of Google Earth -- was the kind of stuff that is common freeware on Windows, so this didn't really make their market share grow nearly as much as they hoped, and it also irritated a portion of their loyal user base. Maybe I'm wrong, but I can't help but see the porting to *nix as kind of making up to the geeks. On the plus side, as others have noted, they're contributing to Wine.

      (I hope that made sense; I've had a lot of beer tonight and it's late here.)

      --
      I dream of a better world... one in which chickens can cross roads without their motives being questioned.
    9. Re:It's the Google attitude by Anonymous Coward · · Score: 0

      The point I think you're missing in your little, closed off, insular unix world is that the vast majority of geeks use windows as their primary desktop operating system.

    10. Re:It's the Google attitude by Kristoffer+Lunden · · Score: 1

      Open Source Patches: Wine.

      Your emphasises are misguided or possibly misguiding: What DiBona says is that the Wine patches for Picasa does not help a port of Earth, because it's not the same parts that prevent it from running. Quite possibly, if it's QT and GL, Wine has nothing to do with getting it to run.

      They paid a Linux-based company (CodeWeavers) to improve a free software product (Wine) for everyones benefit. What, exactly, is the problem with that?

    11. Re:It's the Google attitude by dubl-u · · Score: 1

      Not to mention Google's spokesperson's descent into corporate bollick-speak (forgive me but that's really the only way to put it).

      Actually, he's not the spokesperson; he's the VP of Engineering. One thing I admire about Google is they give the media access to people who are actually doing things, rather than channelling it all through a PR-filled spokesbot.

    12. Re:It's the Google attitude by vidarh · · Score: 1
      Speaking as someone who's been doing engineering management all my career: Since when does a VP of Engineering in a company the size of Google qualify as someone who is "actually doing things" as opposed to a "PR-filled spokesbot" in this context?

      He's a high level exec, and as any high level exec in a company that size his primary role is setting strategy and tracking projects at the line item level and fronting his department to partners, the outside world and the rest of the executive layer. Is it a demanding job? Yes. Is it a highly technical job? No. Is he trained to respond in a way that meets the company's PR needs? Yes.

      This is not to diminish his role, but to point out that nobody gets to that level in a company of Google's size without either being a founder or knowing and understanding the importance of managing external communication in accordance with the company's overall communications strategy, and carrying out that kind of communication IS a key part of his job.

    13. Re:It's the Google attitude by Anonymous Coward · · Score: 0

      There are about 130,000 open source programs in http://freshmeat.net/

      The Google kid, is a kid with many billions in the bank and the ability to get slashdot articles for every new thing they make. So competing with the other not-so-famous OSS programmers out there and bragging about the new thing they made, does not look so good for them. If their software is good, people will use it. Bragging about how the OSS world should thank google for giving 0.0001% of its assets to get some patches they needed, is funny, laugh.

    14. Re:It's the Google attitude by dubl-u · · Score: 1

      He's a high level exec, and as any high level exec in a company that size his primary role is setting strategy and tracking projects at the line item level and fronting his department to partners, the outside world and the rest of the executive layer. Is it a demanding job? Yes. Is it a highly technical job? No. Is he trained to respond in a way that meets the company's PR needs? Yes.

      Since you claim to be an engineering manager, I would think you would see those activities as "doing things". I agree that he is surely skilled in presenting things in a good light. But my point is that Cringely didn't talk to somebody who is just a vacuous mouthpiece like the hapless Scott McClellan. He's talking to the person in charge of the topic.

    15. Re:It's the Google attitude by siberian · · Score: 1

      You would be amazed at how unrelated 'knowledge' and 'in charge of the topic' are at the VP level and above in a large corp.

      Yes, he probably knows more then the PR SpokesBot but his own PR SpokesBot indoctrination combined with not having touched a compiler in 15 years create a unique form of PR SpokesBot that is dangerous and deadly.. Smart enough to fool the geeks but trained enough to not impact the stock price.

    16. Re:It's the Google attitude by dubl-u · · Score: 1

      Yes, he probably knows more then the PR SpokesBot but his own PR SpokesBot indoctrination combined with not having touched a compiler in 15 years create a unique form of PR SpokesBot that is dangerous and deadly.. Smart enough to fool the geeks but trained enough to not impact the stock price.

      It's possible, I suppose. But having men a few of the Google managers and execs and having studied the company fairly closely, I think that Google is much less so than most companies. Remember that the two guys calling the shots are two Stanford CS grad students with a deep allergy for the usual corporate bullshit.

      I think that Google will be creating entirely new forms of bullshit, as they have other weaknesses. But it's a mistake to see them through the lens of your average Fortune 500 company.

    17. Re:It's the Google attitude by siberian · · Score: 1

      I think you are correct for now, they are not really the standard Fortune 500 corp and there is a unique attitude that is somewhat anti-establishment which is nice.

      However I believe that this is a luxury and if the stock price tumbles that may change dramatically. They can afford 'not to play the game' right now because there is so much money in the game for everyone. If that changes, even a bit, the house can start to crumble and google could change.

      As others have said, they are banking on out-innovating the competition but to a certain extent its a race against time to get more solid revenue streams in place so that the collapse of any single one doesn't impact the whole.

      I hope they make it, I think they do good stuff but I don't buy the hype and I truly believe that MS tends to eat all (unfortunately) and they will have a major impact on google in the years to come.

      This is very similiar to early broadband access. When congress passed the Telecom act all of a sudden all these little regional players (Covad etc) came in to give us IDSL and everyone hailed 'the end of the large telecom dinosaur that cant adapt to the future' etc etc. Look at where we are now, we all get our bandwidth from some huge corp and the little guy is all but dead.

      Never mistake slowness for weakness when the entity being slow is a large, ancient and powerful. There is a lot said for NOT being a first mover in those scenarios and I think this can also hurt google. Being at the top makes an easy target!

  13. Google is evil by liangzai · · Score: 2, Funny

    I really believe they are a secret affiliate to Microsoft. They still refuse to index application/xml+xhtml pages, and what browser is it that can't display such pages?

    Also, their UI is as inferior as Microsoft's.

    To me, they ARE Micrsoft, and therefore evil.

    Shame on all of you who bought their slogan... and congrats on Google for such smooth sales operations, fooling even the tech savvy whiz kids.

    1. Re:Google is evil by Anonymous Coward · · Score: 0

      Quick question, How is googles UI inferior?

      Im sorry, but google is keeping their site simple.
      Compare, google.com vs yahoo.com

      Google.com: Search box, logo, Other types of searches, info links.
      yahoo.com: search box, logo, other services, flash ads, ads, more ads, bunch of useless shit you wouldnt need unless you are a 13 year old chick and want to know how big brittney spears' shit was this morning, when is anna nicoles enema? oh, 3 PM. OMGOMGOMG OVER-THE-HEDGE IS IN THEATERS!!! OMG OMG!

      i could go on forever, but choose something more simple and less annoying. im sorry, but i dont see how you could compare googles UI with either microsofts or yahoos.

    2. Re:Google is evil by pembo13 · · Score: 1

      I can understand not liking company X. And really, there are very few reasons to "like" any company. But you've picked the strangest of reasons to not like Google.

      --
      "Thanks for all the money you paid to us. We've used it to buy off ISO among other things" -Microsoft
  14. Your point? by Duncan3 · · Score: 4, Insightful

    Of course they are secretive.

    They know as well as the rest of us that it will take about 3 days for everyone on the planet to dump Google as soon as a search engine without pages of fake sites filled with ads or just irrelivant sites is all you get no matter what you search for.

    Remember AltaVista?

    No reason for Google to give us 3 days notice ;)

    --
    - Adam L. Beberg - The Cosm Project - http://www.mithral.com/
    1. Re:Your point? by tidokoro · · Score: 1

      Yeah! And why can't I see the 1001st result when I search "cringely" (http://www.google.com/search?q=cringely&hl=en&sta rt=999) -- or anything else for that matter?

      What is Google hiding?

      --
      tidokoro
      what turns a man's karma neutral? lust for gold? power? or just a heart born full of neutrality?
    2. Re:Your point? by oncebitten · · Score: 2, Insightful

      I don't know about you, but I've been getting crappy results with simple searches in Google recently.

      Used to be I wanted to find take out taxi or a random restaurant menu here in the DC area, no problem, first hit (I didn't event need to specify Alexandria VA or Alexandria LA), now I get a whole bunch of random crap, none which is what I'm looking for.

      Even finding technical issues for stuff posting on mailing lists is a problem.

      Advertising *is* diluting Google's product. It's the reason I switched from Yahoo, Ultraseek, etc. And, if something comes up that's better, I'll gladly switch again.

      I don't care what whiz bang shit you have, if you can't find me what I want, you're useless as a search engine.

      The point being, secrecy isn't bad when it works, but when it doesn't, you're in for a world of hurt, especially when you're in highly substitutable businesses such as search engines and ad banner generators.

  15. I think Google has already peaked by Anonymous Coward · · Score: 5, Interesting

    Google has already peaked. It used to be that the quality of links in Google's search results were very good, and reflected pages with good content. No more. The spammers have figured out how to put their pages on top of Google's searches. The trick, basically, is to have a lot of pages with links to each other, which fools Google's link ranking algorithm.

    For example, Here is a bogus blog site which is trying to Googlebomb. It looks like a blog site, but the site in question just grabs text from RSS feeds and makes a bogus blog, which also has ads which this spammer hopes to get high Google ratings with.

    In my case, I had a bad transcription of the Lyrics to an early 1980s song have a high Google rank score at one point. It was a clearly personal web page. Well, back in 2002, it was one of the first ten links Googling for this particular song. These days, a Google search for this song gives you those sites which have made an ad-filled page with no content for every name in their database, those lyrics sites with too many popups, ads, and spyware (and who have copied my poorly-transcribed lyrics instead of the real lyrics), the Amazon page for this product--but my lyrics page is no where to be found.

    Google's goden age has come and gone. Their searches are becoming less relevant and informitive, and big players like Microsoft are butting in to their territory (for people who don't think Microsoft can make an effective search engine: People said Microsoft couldn't make a decent browser in 1996).

    These days, Myspace is the place to be (In the USA, that hot chick will have a MySpace page and will give you their MySpace ID); You Tube is a great place to easily get pirated TV content (cool rare 1980s music videos and Dr. Who TV shows, in my case); and DIGG is more relevant than Slashdot (but shares Slashdot's problem of having too many fanboys and flamers).

    1. Re:I think Google has already peaked by miro+f · · Score: 1

      People said Microsoft couldn't make a decent browser in 1996

      and they would be right

      --
      being vague is almost as cool as doing that other thing...
    2. Re:I think Google has already peaked by imemyself · · Score: 2, Insightful

      People said Microsoft couldn't make a decent browser in 1996

      I think most people on /. would agree that ten years later, they still can't. Popular by default (not by choice) does not necessarily equal decent.

      --
      Every time you post an article on Slashdot, I kill a server. Think of the servers!
    3. Re:I think Google has already peaked by LordLucless · · Score: 1

      for people who don't think Microsoft can make an effective search engine: People said Microsoft couldn't make a decent browser in 1996

      People are saying that in 2006 too.

      --
      Just because you're paranoid doesn't mean there isn't an invisible demon about to eat your face
    4. Re:I think Google has already peaked by Anonymous Coward · · Score: 0
      People said Microsoft couldn't make a decent browser in 1996
      That's funny, because in the beginning IE was slightly more standards compliant than Netcrape. (Of course Firefox is much better now.)
    5. Re:I think Google has already peaked by Jeremi · · Score: 1
      Perhaps it's not the search engine that has peaked so much as the corpus that it is searching. Ten years ago, the bulk of the Internet was pages hand-written by real people, with (arguably) useful information on most of them. It sounds like recently large amounts of "noise" pages that are deliberately designed to do nothing but fool search engines have been added, reducing the signal-to-noise ratio of the Internet considerably.


      True, Google (and/or other search engines) may be indirectly responsible for the generation of these noise-pages... but the fact is, picking the "good content" out of a sea of clever decoys is always going to be harder than picking it out of a pool of mostly genuine information. Gogle may be having problems doing that, but I'd be surprised if other search engines don't have the same problems.

      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
  16. What?! by mblase · · Score: 2, Insightful

    It all comes down to the AdWords algorithm and its intent, which isn't to help Luis OR Amazon, but to simply maximize profit for Google.

    Darn those publicly traded companies! How dare they!

    "Do No Evil" only really applies when you don't count making a profit as "Evil", folks.

    1. Re:What?! by Anonymous Coward · · Score: 0

      Google's search capabilities have gone mainstream. Lowest common denominator returns are the norm.

      Please reverse the IPO. Get back to searching relevance.

    2. Re:What?! by Jedi+Alec · · Score: 1

      Darn those publicly traded companies! How dare they!

      You do know companies that *aren't* publicly traded tend to want to make money as well, don't you?

      --

      People replying to my sig annoy me. That's why I change it all the time.
  17. There is a chocie!! by Anonymous Coward · · Score: 0

    Don't like Google? Then DON'T USE THEM. There are other search engines. Just like people who bitch about Microsoft - there are a number of viable alternatives today. Really, I'm tired of people complaining about xyz company, just use what you want and move on!

    1. Re:There is a chocie!! by pembo13 · · Score: 1

      Anonymous or not, I have to agree here. WHy bitch about Google. They are not the internet. Why bitch on and on about Windows...if it is so bad, use something else. I hated IE since the days of warez.com, so I switched to Netscape ever since. These days I run Linux (fedora) as my primary OS.

      --
      "Thanks for all the money you paid to us. We've used it to buy off ISO among other things" -Microsoft
  18. It's interesting how geeks have turned on Google by mrraven · · Score: 5, Interesting

    Google was every geeks darling and there was very much a see no evil attitude until Google did the blatantly evil thing of censoring Chinese search results. That was fortunately a wake up call and now I think people are questioning whether Google's "do no evil" ethos is true, which obviously it isn't being a
    a company funded by stock investment it's ONLY priority (and one enforced by law) is returning profit to it's investors. The fly in the ointment though is now since Google is perceived to be hypocritical it's no longer a good investment. The bottom line is that for a lot of people who consider themselves to be rationalists geeks are effected by fundamentally irrational trends i.e. feelings towards a company as much as anyone else. Google good, google bad, depends on which week we are on. Would this article have been written before Google sold out to the Chinese? Probably not since the geeks hadn't turned on Google yet even though they were doing the EXACT things this article talks about before the Chinese debacle.

    So yes I think in many ways the criticism of Google is a good thing, it's just too bad we had our irrational blinders on about OTHER Google blunders before the big Chinese sell out.

    --
    Tired of all the isms, don't exploit people as an employer, or a government, mmmmK?
  19. Wouldn't they be stupid by no-body · · Score: 1
    to announce too much of their plans?

    One handidcap is that their competition sniffs it out and takes away their advantage in getting enough lead time to come up front.

    Do a search on Yahoo - the result page is identical to Google. Is that original Yahoo - no, copied from Google afaikt.

    I enjoy Google - they are refreshing.

  20. I think I see your problem by alienmole · · Score: 1
    They know as well as the rest of us that it will take about 3 days for everyone on the planet to dump Google as soon as a search engine without pages of fake sites filled with ads or just irrelivant sites is all you get
    Yes, I'm familiar with that. But there are other things to search for besides porn, you know!
  21. Attempt To Manipulate Google Stock? by Anonymous Coward · · Score: 0
    The bitter and particular posts that have preceded mine indicate that someone, possibly a group of persons, have posted this to SlashDot in an attempt to manipulate Google's stock.

    I find this reprehensible. None of the criticisms levelled at Google are serious, none are fatal, all are minor criticisms, mere carping and possibly the indignation of a person or persons jilted by Google.

    While the original submission appeared to raise an interesting if unimportant topic, the early posts here indicate that SlashDot is being manipulated in a rash attempt to harm Google.

  22. its quite interesting that.... by zappepcs · · Score: 2, Insightful

    its quite interesting that people think a corporation is exempt, or somehow free of greed. Sam Wall was a good guy, but when he died, the corp. made things evil. Google can be, or maybe already is, evil. Internet users, as a whole, should be asking 'what have you done for me lately' not what is evil or not evil. The whole business of the Internet is about what have you done for me lately. Any Internet business model not based on that is a business that really doesn't understand the Internet.

  23. There's a reason Cringley is a 2bit writer by Anonymous Coward · · Score: 5, Insightful

    There's a reason Cringley has remained a mediocre journalist, while google is a multi-billion software firm founded on being really, really smart.

    This reason is exemplified by Cringley misunderstanding that google (and microsoft, and coke, and countless other hugely successful firms) are successful *solely* because they own trade secrets, leveraged into strategy -- and not because of some stupid "mystique" concept invented by mediocre journalists because they don't know what the company is actually doing, but still get paid by the word.

    Duh.

  24. Is that how you see it? by Anonymous Coward · · Score: 5, Insightful

    Because it looks to me here more like what's happening here is just the "geek community" (by which, of course, I just mean "people who read slashdot") increasingly losing all touch with reality.

    You can see this happening in a number of ways, but the increasing process of demonizing Google more and more (to the exclusion of having much energy left over to care about corporate interests which are legitimately harming the public good) is just the funniest.

    You wanna know when Google got "evil"? It had nothing to do with China. Google got "evil" when they got successful. Self-proclaimed "geeks" got so used to rooting for the underdog that, pavlov style, as soon as Google became the overdog they started reflexively rooting against them.

    I was reading Slashdot on the day that Google went IPO; people were already predicting, before the IPO, that Google would no longer be able to keep up a perception of being "good" while a for-profit, publicly traded company. And then the next day, when Google went IPO, they went ahead and started perceiving Google as "evil", without going to the bother of waiting for Google to actually do anything evil. Once Google finally went and got around to starting up a search site hosted in China*, these people started using this retroactively as the justification for their loose anger against Google. People who weren't looking for a reason to demonize Google barely even noticed the whole China thing.

    * What, you think what Google did was "censoring search results"? The Chinese google search sites hosted in America and Taiwan aren't censored and still work just the same as they always did. It's just that now Google also has a local site hosted in China and adhering to China's censorship laws that people in China can use if they want unfettered access to Google without having to circumvent China's web filters every time they need to search for something. Is this an ethical thing for Google to do? Maybe, maybe not, with the balance probably being on "not". But by doing this, Google has hurt nobody; if Google hadn't done this, nobody would have been helped and all that would have happened is MSN would have become the default search engine in China. The only reason we view Google's presence in China as a problem is that we for whatever reason hold Google to the special standard that they shouldn't do business in China, a standard we do not hold Cisco, Yahoo, Microsoft, Fox News, CNN, McDonalds, or the U.S. Government to.

    How can you tell when the Slashdot userbase has lost all sense, logic, or integrity? When they start agreeing with Cringely.

    1. Re:Is that how you see it? by Anonymous Coward · · Score: 0
      Maybe, maybe not, with the balance probably being on "not". if Google hadn't done this, nobody would have been helped and all that would have happened is MSN would have become the default search engine in China.
      Sorry, that's a poor argument. If contributing economically to a regime like China's is not evil, then very little is. If MS want is happy to do business with China in spite of China's record, that's up to them. Google are the ones with the "Do no Evil" motto, and people are entitled to view them as hypocrites.

      Why don't they just say "Do no evil as long as it doesn't get in the way of business. Because you know, business is business".
    2. Re:Is that how you see it? by McFadden · · Score: 1

      Best post I've read in months. Nothing else. Just wanted to say that...

    3. Re:Is that how you see it? by Anonymous Coward · · Score: 0
      if Google hadn't done this, nobody would have been helped and all that would have happened is MSN would have become the default search engine in China.
      Google wasn't competing against MSN in China, they were competing against the home-grown Baidu search engine. See the NYT article linked to from this Slashdot story.
    4. Re:Is that how you see it? by Jeremi · · Score: 1
      But by doing this, Google has hurt nobody


      I'm not so sure about that... by doing this, Google hurt the market for web-filter-evasion software: people who would have had to circumvent the censors to get good search results now just take the easier path: use google.cn, and get good, censored search results. The effects of this are:

      1. The filter-evading software gets less use, and less development
      2. Anyone still using the filter-evading software no longer has the excuse of "I had to do it, it was the only way to get decent search results". Now the Chinese authorities can assume that they did it specifically to view restricted information, because there is no other plausible reason anymore when you can use google.cn for all "non-forbidden" material
      --


      I don't care if it's 90,000 hectares. That lake was not my doing.
    5. Re:Is that how you see it? by ThatComputerGuy · · Score: 1

      Great summary, that's exactly what's been happening. Some of my buddies have started going back to services like MSN Search and Hotmail (gag). And yes, they complain about how the services suck... Idiocy.

      Pavlov's geeks, I love it.

      --
      XML is like violence. If it doesn't solve the problem, use more.
    6. Re:Is that how you see it? by jalefkowit · · Score: 1
      It's just that now Google also has a local site hosted in China and adhering to China's censorship laws that people in China can use if they want unfettered access to Google without having to circumvent China's web filters every time they need to search for something.

      How exactly does setting up an instance of the search engine that is "adhering to China's censorship laws" providing "unfettered access to Google"?

      It may say Google there on the page, but it's certainly not the same thing that the rest of us think of when we think of Google.

  25. Uh, well that's pretty easy to fix by Anonymous Coward · · Score: 3, Insightful

    Just stop viewing the world with a high school mentality, and the problem will magically disappear. Once you're moved on and, like the rest of us, view things like companies based on their real-world actions and products-- rather than whether they make you feel inferior in front of an imaginary teacher that no longer exists-- you'll feel so much better. I promise.

  26. I only got this far... by eddeye · · Score: 4, Funny

    Robert Cringley has written a thought-provoking article...

    segmentation fault, core dumped

    --
    Democracy is two wolves and a sheep voting on lunch.
    1. Re:I only got this far... by daveb · · Score: 1

      ok yeah I know "me too" is crass but fv[k that was FUNNY romalol

    2. Re:I only got this far... by thegoogler · · Score: 1
      goldmine material

      but seriously, it's true :(

    3. Re:I only got this far... by WilliamSChips · · Score: 1

      Wow, you must not be programmed very well to segfault on something like that. Good AI should recognize the impossible and self-check for coding errors.

      --
      Please, for the good of Humanity, vote Obama.
  27. Blashemy.. by Anonymous Coward · · Score: 0

    How dare you talk about google like that.. that too here on slashdot..

  28. The problem with tech reporters by DRM_is_Stupid · · Score: 4, Insightful

    Google folks don't understand why the rest of us have a problem with this

    Who? Wha..? Who are these "the rest of us" that this guy speaks of? A similar phenomenon happens with Apple fandom sites. Basically, when a news site or reporter decides to focus only on one or two companies, s/he ends up not having enough news, and this causes a lot of frustration. And they usually end up going down the path of speculative reporting (which is usually really boring, long, and incorrect).

  29. Yeah, but screw the stockholders by realmolo · · Score: 4, Insightful

    Google is probably too secretive, but I appreciate their attitude. They have VERY LITTLE respect for the stock analysts, and Wall Street in general.

    The fact of the matter is that the stock market is built on false (or at least dubious) perceptions. Google refuses to play that game. They don't tell ANYBODY what they're doing, which evens the playing field. The "big players" don't have any insider information, and so don't have a significant advantage over the "little players". I think it's great. Google basically says "We're not going to help the rich get richer."

    That said, they are playing a dangerous game. Wall Street (and their ilk) essentially controls the U.S. economy. A given business pisses them off at their own peril. But at least Google is making the effort. And so far it has worked.

    1. Re:Yeah, but screw the stockholders by wannabgeek · · Score: 1

      I guess the mods dont RTFA either. If you bother to RTFA, it's nothing about stock market or stock analysts. The article was complaining about lack of communication to their customers.

      --
      I'm much more funny, interesting and insightful than the moderators think
    2. Re:Yeah, but screw the stockholders by maxume · · Score: 1

      Of course, Google also has very little respect for holders of class A stock. Brin, Page and Schmidt control about 66% of the voting power.

      --
      Nerd rage is the funniest rage.
    3. Re:Yeah, but screw the stockholders by Heraclius · · Score: 1

      If the rich buy Google stock, then Google has a fiduciary responsibility to make the rich get richer.

    4. Re:Yeah, but screw the stockholders by dean.collins · · Score: 1

      well what kind of respect do you think investors/wall street analysts deserve when they invest uber amounts of money into a company (phenomenem) that they dont really understand and has no real way apart from herd mentality of making your money back.

      Dean
      www.cognation.net

  30. Regarding your sig by Anonymous Coward · · Score: 0

    "child porn" may be the root password, but "terrorism" is the password to the builtin backdoor administrator access account.

  31. Another problem with Google - hiring by Anonymous Coward · · Score: 0, Offtopic
    Their hiring practices are getting in their way. It's real difficult to get in as a contractor. Which means that they end up shutting out on a key segment of talent.

    I took a look into getting a gig over at Google recently. What a pain in the rear. It looks like I'd have to go in through an agency, which adds about 10-20% to the rate. That's IF you can find a contracting position. All the openings I saw were labeled as "temps". Screw that.

    Yes, I know that some of the big companies prefer to treat contractors through agencies as temps, and not real contractors. But not all; it's quite possible at some to come in as a real contractor (although there's some paperwork). Dunno about Google; it's certainly not apparent from their website. So screw it; I ain't a Kelly Girl. I was quite happy with a different direct gig elsewhere.

    So, this is just a "heads up" to Google. If you want to really attract good talent, you might consider making it more appealing to get that talent to apply. Especially when it's hard to find good talent in the Valley.

  32. If the worst you can say about a company is.... by hansreiser · · Score: 3, Insightful

    that it is secretive, it seems to me that company is pretty saintly.

    Now I myself can say worse things about Google, namely that I read through their defense of their collusion with China on censorship, and the more they defend it the clearer it is that their motivation is greed. I myself never got as aggressive as I would have in pursuing Chinese business opportunities because of being ill at ease about their government, and Google could have survived losing that market.

    However, on the whole they are a good and generous company, possessed of the same amount of greed and other flaws as most generally good corporations or people have.

    This could, of course, change.;-)

      Really, most of us have a lot more flaws than being secretive.... I do (but I keep them secret;-) ).

  33. Re:First Post by Anonymous Coward · · Score: 0

    Did you actually sit there and type all that out just to troll? And I thought I was brored out of my mind a lot of the time. Go watch porn or play tetris or something. Nobody should ever have to be that bored.

  34. Tagging with wrong spelling by PontifexPrimus · · Score: 0, Offtopic

    So, now that this story has a tag with "cringley", a misspelling of the author's name, do have to wait for someone to notice that and change it in both the tags and the text, or do we just search for the wrong tags in the future?

    --
    -- Language is a virus from outer space.
  35. Can't totally ignore stock price. by WoTG · · Score: 1

    It matters to many of their employees. Valuable stock options are a great way to motivate people. Worthless stock options are pretty demoralizing.

    Also, if the price of their stock did drop too much, they would run the risk of an unfriendly takeover, unless of course the insiders still have most of the shares -- I'm not sure if they do or not. Either way, the stock would really have to tank for that to be likely.

    Anyway, it's all fine for Google to pretend to be above the Wall Street games when the times are good. Somewhere down the road though, revenues will level off, competition will catch up, and they're going to wish they didn't piss off all the financial folks.

    1. Re:Can't totally ignore stock price. by MechaStreisand · · Score: 1

      The thing that confuses me is why any of the employees would still be holding on to any stock. It's way overvalued, and it's all fueled by speculation, and there's no way Google could do anything in reality that could justify the current stock price. It's all stupidity.

      Also, I believe that the insiders do hold most of the shares, though I can't prove this for you with a link. So the stock price could tank and it wouldn't affect the things that give them actual income. One thing I love about Google - in fact, the only thing I love about Google - is that they've basically told Wall Street to piss off. More corporations need to do that. They're leeches and they produce absolutely nothing!

      --
      Disclaimer: IANAL. This post is, however, legal advice, and creates an attorney-client relationship.
    2. Re:Can't totally ignore stock price. by AuMatar · · Score: 1

      Larry and Sergy still have controlling interest.

      --
      I still have more fans than freaks. WTF is wrong with you people?
  36. Google toolbar/input colors by bw-sf · · Score: 1, Offtopic

    It seems like a trivial thing, but it makes a difference and it highlights Google's attitude. Google has a toolbar thingie that you can install in various browsers. It decides that certain fields -- "Name", "E-mail address", etc. -- should be a pale yellow colour. When I've gone to some trouble to coordinate my work with what the design team wants and what various browsers are capable of, I really, really object to having Google randomly decide to break everything and screw everything up and make me use a confusing and inappropriate { !important } CSS declaration to make the page render as it should. I complained. It is, apparently, a feature.

  37. Re:THIS IS THE FIRST POST by legallyillegal · · Score: 1

    you're slower than an alexa update

    --
    ?giS
  38. Totally by richardwatson · · Score: 2, Insightful

    So stop reading those threads - go read something else, it's your choice.

    --
    http://www.tudumo.com - todo list with tags
  39. I think I prefer this way. by LoudMusic · · Score: 1

    I think I like the mentality of "We're not going to tell you what we're working on until it's done". Compare that to something like Duke Nukem Forever, or damn near any Microsoft product. Hype kills technology for me. I'd much rather just have products appear in a usable state than listen to people talk about something that doesn't exist for two years only to find out the producer is killing the project.

    SPARE ME.

    Oh, looks like Google is trying to. Good for them.

    --
    No sig for you. YOU GET NO SIG!
  40. Google and China by Anonymous Coward · · Score: 0

    Is it possible that if Google didnt cooperate with China, that China could simply denounce the Internet for 'most' of it's citizens? Allow only 'accepted' citizens to use the WWW and then create a CWW (china wide web) that possible would extend to other countries who wanted in on it?

    If the above is possible and was done (not even sure if China has ever threatened this), which would be worse for the world? Google's actions which kept China a part of the WWW or China deciding what is best for itself and making its own sandbox?

  41. Re:It's interesting how geeks have turned on Googl by owlstead · · Score: 1

    This is going a bit too far in my opinion. There are many companies that do excell in not doing evil (and even the opposite). In many cases it becomes a central part in what they stand for, and people would not forgive such a company for going the other route. Take for instance XS4ALL, a very successfull internet provider here in the Netherlands. Currently it is part of KPN. KPN is not a company that has "doing good" in its mission statements (using pretty unfair business practices to keep its head above the surface). On the other hand, XS4ALL maintaines it's status as defender of privacy, fight against spam and providing very robust and extensive internet services - they are owned but are mostly independent from the KPN headquarters. Currently they are fighting the law that requires them to keep internet access logs.

    If the company goes IPO that doesn't mean that the entire staff is replaced suddenly. Maybe in the long stance when shareholders demand a staff that only looks at profit. People make the company. I am reasonably hopefull that the ones that are currently working at Google are not evil. Maybe if others start flowing in.

  42. Why is this news? by pedantic+bore · · Score: 2, Insightful
    This is "news" because everyone treats Google like they're special, different, blessed, and the saviour of the internet.

    They're not. They're a bunch of guys with a great PR machine, who like to make money, and who are surrounded by a bunch of technonerds. Behind the hype, Google is the Walmart of the internet.

    --
    Am I part of the core demographic for Swedish Fish?
    1. Re:Why is this news? by WilliamSChips · · Score: 1

      Google is different. Which other company has supported open-source products?

      --
      Please, for the good of Humanity, vote Obama.
    2. Re:Why is this news? by Bing+Tsher+E · · Score: 1

      Lots of other companies have. Most of them are not hype-based, though, so their real products carry them on and they don't have to maintain an astroturfing excercize using Open Source advocates.

      Sun has contributed significantly to open source. So has IBM. So has Apple. They all are product-based, not marketing operations. They all have their detractors and defenders, but nobody who defends them is backed into a corner where 'but they support open-source' is the strongest arguement made in their defense. There's real stuff there with those companies.

    3. Re:Why is this news? by Daniel+Ellard · · Score: 1
      Which other company has supported open-source products?

      Give me a moment, and I'm sure I'll think of one.

      --
      Disclaimer: I work for a company, but I don't speak for them.
  43. Maybe they were onto something? by pedantic+bore · · Score: 1
    Yeah, but it's hardly a new idea, especially if you let "how excited they are to work at X" to include "how terrified they are of the alternative to working at X".

    People with skills can turn free or valueless things into things that can be sold and have tangible value, and they'll do it for a lot less than those things are worth, creating wealth for others. I think some guy wrote something about that once.

    --
    Am I part of the core demographic for Swedish Fish?
  44. Mod parent up by Anonymous Coward · · Score: 0

    Good one! Parent was just trying to be a smart-ass

  45. Rubbish by Anonymous Coward · · Score: 0

    There's nothing wrong with making a profit.
    There can however, be something wrong with how you make that profit and how much profit you make.

    If you're a private company, you can decide to do business the honest and moral way, sacrificing part of your profit by being a good and responsible citizen.

    As a public company however, in the US you are bound by law to maximize shareholder value (profits) by whatever means possible as long as it is legal, or winnable in a court of law. Failure to comply will get you sued by the shareholders.

    Since a public company has the same rights as a person, but none of the moral restraints, it can easily become evil. The law forces them to be so.

    Ergo, since going public, Google has become, or is becoming, evil.

  46. eBay ads? *cough* *cough* by makomk · · Score: 1

    "we'd much rather show nothing (white space) than a poorly targeted or non-relevant ad"

    "It does not mean, however, that Mr. Dias or any other advertiser will be able to economically show ads that are not relevant and not consistent with user intent. If Mr. Dias or other advertisers want a large quantity of untargeted impressions, there are a variety of media that offer these relatively cost effectively (e.g., web banner ads, TV, newspapers, magazines)."

    eBay ads? *cough* *cough*

  47. Umm, turn it off! Re:Google toolbar/input colors by mflaster · · Score: 1
    Yes, it's a feature, it's showing what can be filled in with "AutoFill".

    From the toolbar, go to "Options", and either just turn off AutoFill, or go to "AutoFill settings", and unclick "Highlight fields that AutoFill can fill in in yellow"

  48. What was that zooming over my head? by jdbartlett · · Score: 1

    Not to be a pedant, but isn't that "application/xhtml+xml"?

    1. Re:What was that zooming over my head? by cyber-vandal · · Score: 1

      Being a pedant is an entry requirement for a slashdot account, didn't you get the memo?

  49. Google's dirty little secret... by Anonymous Coward · · Score: 0

    What Google doesn't want people to know about is that there are amazing number of so called MFA (made for adsense) sites that essentially leech on advertiser's money. MFA sites are basically pages plastered with adsense ads and contentless link filled sites generated by scripts specifically designed to boost page ranks. Of course Google gets a cut of this money whenever it moves from advertiser to MFA makers so they have no incentive to prevent these leechers from doing what they do. In fact Google secretly encourages creations of these sites. They also encourage adsense publisher to blend the ads into the page as much as possible. This also tends to generate more clicks and thus more profit for Google. It's not certain if this blending technique is favorable to advertisers but it most certainly favorable to both publishers and Google.

    Also a new phenomenon is sudden growth of something called splogs. Splog is a play on words of Spam and Blogs. There are literally millions of splogs out there and tens of thousands are being generated daily using software. These splogs are nothing but spam with varous cross linking techniques used by blackhat SEO (search engine optimizers) to once again to jack up Google page ranks. The kicker is the vast majority of splogs are hosted by Blogger (blogspot.com) which is owned by Google. Google provides various RSS feeds and also provides free bandwidth and hosting for these splogs on their own servers. It's not hard to find bunch of these MFA site creators or sploggers in various forums sharing their money leeching schemes and just about all the techniques they use are endored by Google. There is a real "looking the other way" attitude Google has about these activities. The advertisers are obviously kept in the dark during the whole process.

  50. Obeying Chinese law === evil ? : true : false by jdbartlett · · Score: 1

    I still don't understand the idea that obeying Chinese law is evil (yes, it's mentioned again in this article). Does this mean that every law abiding Chinese citizen is evil? Does this mean that every news/media source legally available to Chinese people is evil?

    That's what's suggested every time you call Google evil for providing a special censored (and it says so) Chinese service.

  51. I doubt it... by Anonymous Coward · · Score: 0

    Few people work 'just for the money'. Money is considered a 'hygene factor' of employment and not a key factor in whether you enjoy your job/ keep working there.

    The other thing is if the stock price collapsed, it's cheap, so although the options are worthless, you are purchasing the stock at cheaper than the option price anyway. Then it comes down to belief about what you are doing.

    If you didn't believe in what you were doing, you shouldn't be working there anyway. Why burn yourself out on a 60 hour week when you don't enjoy what you're doing? That just means you don't really get to enjoy any of your life, as all you do is work and sleep.

    If you believe in what you've doing, then the stock is undervalued, and worth buying anyway (by definition).

    People on the fence are probably the most damaging to the company, as they still hang around, but tend to drag the 'believers' down. Getting rid of them is important for the morale of the company, as self-deception is important in maintaining an optimistic outlook for both individuals and companies.

  52. Percentage instead of per--click by GrEp · · Score: 1

    Why not just split adwords into daily/weekly/monthly ad campaigns and for each have "auctions" or where each company says I want to put X dollars on word Y. Then their ad would be displayed X/(total amount placed on Y) of the time. This model is impervious to click fraud, yet both Google and the business still get fair market pricing.

    Google could help push the price up buy releasing the total amount in each pot and still report the number of clicks (although due to fraud this number is less and less important).

    To re-imburse websites that host adwords they would have to come up with a new ranking system based on sales of companies who get hits off their sight. Google would have to give each company hosting an adword their own "click quality ranking system" where each company could divy out as many karma points as they paid for each adword.

    --

    bash-2.04$
    bash-2.04$yes "Don't you hate dialup connections?"| write USERNAME
  53. Mistakes.. by elined · · Score: 1

    Sort of like the Bush Administration?

  54. Cringley's full of shit by blair1q · · Score: 1

    Cringely is, as usual, talking out of his ass.

    Google has a blog that tells you what's going on.

    Google puts its in-house development projects online as "beta" tools.

    Google's ultra-simple front-page portal isn't about secrecy, it's about giving you exactly what you want when you go to Google's front-page.

    Cringley needs to start thinking faster than he can type instead of the other way around.

  55. Re:Umm, turn it off! Re:Google toolbar/input color by vidarh · · Score: 1
    The problem is that most users won't. So Google's arrogance is randomly breaking the CSS stylesheets for any site that happens not to know that Googles toolbar makes lots of users web browsers ignore normal CSS declarations in certain cases.

    It's a chilling return to the Microsoft and Netscape arrogance in terms of randomly extending and changing the behaviour of HTML rendering whenever they felt like it.

  56. Google's front page is evil by jdbartlett · · Score: 1
    Google's front page is evil for the following reasons:
    • Old-school HTML. No DOCTYPE, no Xs, nothing like that. That's evil, trust me.
    • Table based layout. Tables are evil. (Except when they're used to represent data.)
    • Hex values for colors in body tax. Also evil.
    • The form name ("f") is not stored inside quotations. Sounds like something an evil person would do. Same goes for several other properties
    • TD that contains nothing but a non-breaking space. Evil.
    • Ridiculous HTML-style comments surround JavaScript. Also evil.
    • Use of font tag. Also evil.
    • 'nowrap' property used without value. Evil.
    • The name and logo "Google" are especially obscure references to Monty Python. That proves it.
  57. Re:It's interesting how geeks have turned on Googl by dubl-u · · Score: 1

    So yes I think in many ways the criticism of Google is a good thing, it's just too bad we had our irrational blinders on about OTHER Google blunders before the big Chinese sell out.

    I completely agree with that.

    people are questioning whether Google's "do no evil" ethos is true, which obviously it isn't being a
    a company funded by stock investment it's ONLY priority (and one enforced by law) is returning profit to it's investors.


    Could you cite me the relevant section of the law on that?

    Even if that were true, I'm not sure it matters much. In a practical sense, courts give corporate managers wide latitude to do what they think best as long as they aren't obviously stealing. Any first-year MBA student could give give you a plausible argument: Google's do-no-evil strategy is vital to maximizing profit because consumer trust is vital to search, selling ads, getting people to click on ads, and their ever-more-endoscopic products like GMail and Desktop Search.

    So the real question is who the stockholders choose to run the company. And who are the biggest stockholders? Larry and Sergei, the VCs, and a bunch of Google's early employees. Who naturally agree with the do-no-evil approach or they would have bailed long ago.

    Google did the blatantly evil thing of censoring Chinese search results.

    I think it was a mistake, but I honestly believe they thought it went with the do-no-evil thing. Their options were to go to China censored or not at all. The first way guarantees that they will never make a difference. By going and playing by the rules, it gives them a chance at influence both obvious and subtle, a chance to make things better. Were I a geek at Google, I would delight in making the filtering just tight enough to pass government inspection, while being leaky for anybody with half a brain.

  58. I've got your legal citation right here by mrraven · · Score: 1

    Parent post sed: "Could you cite me the relevant section of the law on that?"

    Sure can it's Dodge v.s. Ford a 1916 Supreme Court decision:

    "Dodge v. Ford Motor Company
    From Wikipedia, the free encyclopedia

    Dodge v. Ford Motor Company, 204 Mich. 459, 170 N.W. 668. (Mich. 1919), was a famous case in which the Michigan Supreme Court held that Henry Ford owed a duty to the shareholders of the Ford Motor Company to operate his business for profitable purposes as opposed to charitable purposes.

    Facts

    In 1916, the Ford Motor Company earned surpluses in excess of $100,000,000.00. The company's president and majority stockholder, Henry Ford, sought to stop declaring dividends for investors, and instead cut prices below the price for which they could actually sell cars, while at the same time increasing the number of persons employed by his company. Ford said that he wanted to increase the number of people who could afford to buy his cars. He stated:

            "My ambition is to employ still more men, to spread the benefits of this industrial system to the greatest possible number, to help them build up their lives and their homes. To do this we are putting the greatest share of our profits back in the business."

    Minority shareholders objected, demanding that Ford continue to charge higher prices in order to pay them larger dividends.

    Issue

    The Court was called upon to decide whether the minority shareholders could prevent Ford from operating the company for the charitable ends that he had declared.

    Opinion of the Court

    The Court held that a business corporation is organized primarily for the profit of the stockholders. The discretion of the directors is to be exercised in the choice of means to attain that end, and does not extend to the reduction of profits or the nondistribution of profits among stockholders in order to benefit the public, making the profits of the stockholders incidental thereto.

    Because this company was in business for profit, Ford could not turn it into a charity. This was compared to a spoliation of the company's assets. The court therefore upheld the order of the trial court requiring that directors declare an extra dividend of $19 million."

    http://en.wikipedia.org/wiki/Dodge_v._Ford_Motor_C ompany

    Ever since this TERRIBLE decision (with perhaps good original intent) combined with limited liability, and ruling that the corporation has the same 14th amendment rights as a person in the 19th century it's utterly foolish to think a corporation can even legally "do no evil."

    See also" http://72.14.203.104/search?q=cache:OUxdJmMReQ8J:r eclaimdemocracy.org/personhood/personhood_timeline .pdf+corporation+14th+amendment+rights&hl=en&gl=us &ct=clnk&cd=3&client=firefox-a

    For more on corporate personhood.

    --
    Tired of all the isms, don't exploit people as an employer, or a government, mmmmK?
    1. Re:I've got your legal citation right here by dubl-u · · Score: 1

      Sure can it's Dodge v.s. Ford a 1916 Supreme Court decision:

      Thanks. That's very interesting. I can see the logic in this; taking people's money and then changing the deal unilaterally is a no-no. But I still disagree with the notion that a company can't get a decent return on investment and still have morals. It's zero-sum thinking applied to a positive-sum game.

      I agree, though, about corporate personhood. It fucking dumbfounds me that people can with a straight face argue that corporations have a right to free speech. Citizens do and should; corporations absolutely should not, any more than my copy of Microsoft Word does.

      Libertarians are really properly called propertyarians and when push comes to shove value material things over liberty.

      Heh. That is a fantastic line. The fundamentalist Randites are the ones that amuse me the most. Speaking of which, if you haven't read "Sewer, Gas, and Electric", you'll almost certainly enjoy it.

    2. Re:I've got your legal citation right here by mrraven · · Score: 1

      I'll see if can find that book thanks for the tip.

      --
      Tired of all the isms, don't exploit people as an employer, or a government, mmmmK?
  59. Are they that secretive? by harmonica · · Score: 1

    With Matt Cutts' blog and GoogleGuy on that webmaster forum and the many interviews some of Google's higher ups give there is a lot of information going out to the public.

    What are the things people think Google should publish which they are not at the moment?

  60. ... Selling the future... by Jettamann · · Score: 1

    Hmm.. that sounds familiar; Google, "selling the future" to drive up the stock price... where did I hear/read about that concept before???

    ???

    Oh yah... ENRON!

    --
    - No Sig for you!
  61. Just Like APPLE! by nguyenht · · Score: 1

    Being secretive and not acknowledging mistakes!? Sounds just like Apple these days.

    The last month on the Apple Discussion board was filled with thermal paste and whine problems on the MacBook Pro. But Apple does not acknowledge 90degree celsius+ CPU temp as a problem.

    So I guess Google is just growing up...

  62. Too much Stanford in them? by sethstorm · · Score: 1

    Considering that they are a *Stanford* project that became a company, they seem to have inherited a few practices. One of them is to have a certain personality that seems to attract only exclusionists- their services reflect it. That is why they think they have been anointed by $DEITY and act without regards to consequence. They would have to remove the parts (and certain parts of the services, *cough*Orkut,Gmail*cough*) that make themselves appear like theyre still stuck-up Stanfordites.
      Even if someone didnt come from that university, Google's culture seems to instill this. Add a hollow but easily deceptive bit of openness and that is why you see them act in such strange manners.

    DiBona, this includes you too.

    --
    Twitter supports and protects racists - by smearing their critics with the "Hate Speech" label.
  63. They need secrecy by nicolastheadept · · Score: 1

    There is a very good reason for Google's secrecy- Microsoft etc. would copy them. Also, they're nowhere near as secretive as MS.

    --
    09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0