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Tricks of the Podcasting Masters
aceydacey writes "Tricks of the Podcasting Masters is a good read if you want to find out the who, what, when, why and where of the podcasting phenomenon. It is not a technical re-hash of the hardware and software tools of podcasting, but rather a discussion of the creative side of podcasting, its history, personalities, techniques, tricks and motivations. It is a good read for anyone interested in creating and promoting a podcast, and also for anyone who is interested in the inside scoop on what makes podcasters do what they do." Read on for the rest of Ron's review.
Tricks of the Podcasting Masters
author
Rob Walch and Mur Lafferty
pages
362
publisher
Que
rating
8
reviewer
Ron Stephens
ISBN
0-7897-3574-1
summary
An inside look at the world of podcasting.
The authors are both well known pioneers of the podcasting genre. Rob Walch is the host of the popular Podcast411 show, and during the year a half this show has run, he has interviewed over 150 podcasters, including Adam Curry and almost every other luminary in and around podcasting. Mur Lafferty is the host of the Geek Fu Action Grip podcast, famous in Science Fiction circles, and the I Should be Writing Podcast, for aspiring authors.
The book excels in offering detailed advice to podcasters on how to improve and market their shows. Many of the big names in podcasting are quoted at length giving their advice, and the authors give candid, sober counsel that is not sugar coated with what the aspiring podcaster wants to hear. The theme is that doing a great podcast is hard work, and if one is willing to invest the time and effort, the book has plenty of helpful hints. This advice is of a practical nature including time management, how to stay motivated, and how to talk in front of a microphone and not sound like a robot. Podcasters will appreciate the pragmatic advice on how to script and edit a show, and how to relate to an audience effectively.
There is a lot of material on how to market and promote a podcast, and some of this advice is surprising, including innovative ideas on how to reach out beyond the podcasting community to the wider society, local media and unrelated internet activities. For some podcasters, this will be the most valuable part of the book.
The authors have both succeeded in turning their podcasting into at least part time careers, but their advice on monetizing podcasts is among the most sober and straight shooting I have ever seen or heard. They very carefully share all the revenue generating methods and ideas they have come across, and how to best exploit them; but they nevertheless give the grim statistics about how few podcasts will ever actually turn a profit, much less allow a podcaster to quit his or her day job.
There is a large section of the book devoted to detailing sixteen different genres of podcasting, such as audioblogs, comedy casts, educational, gaming, religious and spiritual, interview casts, music, news, politics, radio dramas, Q-Podders (alternative lifestyles), science fiction, sex, tech, sports and the written word. Four to six podcasts of each genre are highlighted including quotes from the shows' hosts. There is also coverage of the legal and ethical issues involved in podcasting , such as music licensing and laws concerning wire tapping that might come into play when conducting interviews by phone.
Utilizing the authors actual experience as consultants, the book is also a good resource for corporate podcasters who are using podcasting to market, promote or enhance existing businesses or information media. This is material not found in any other podcasting book I have read.
Much of the allure of the book is in the feeling of being on the inside, seeing what it is really like to be a pioneer in a hot new internet phenomenon. As such, this book will not age as quickly as other podcasting books that focus mostly on how to pick and use specific software and hardware podcasting tools. On the other hand, if you need detailed help on using such tools, this book is not the one for you.
On balance, I really enjoyed this book. If you have an interest in podcasting, either as a listener or a podcaster, you probably will enjoy it also. If you are not already interested in podcasting, this book might or might not stimulate you to look into it further, but at least you will find out what all the fuss is about.
As an exercise in full disclosure, I should confess to hosting two podcast series of my own, the AwareTek philosophical podcast, and the Python411 podcast about the Python programming language."
You can purchase Tricks of the Podcasting Masters from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
The authors are both well known pioneers of the podcasting genre. Rob Walch is the host of the popular Podcast411 show, and during the year a half this show has run, he has interviewed over 150 podcasters, including Adam Curry and almost every other luminary in and around podcasting. Mur Lafferty is the host of the Geek Fu Action Grip podcast, famous in Science Fiction circles, and the I Should be Writing Podcast, for aspiring authors.
The book excels in offering detailed advice to podcasters on how to improve and market their shows. Many of the big names in podcasting are quoted at length giving their advice, and the authors give candid, sober counsel that is not sugar coated with what the aspiring podcaster wants to hear. The theme is that doing a great podcast is hard work, and if one is willing to invest the time and effort, the book has plenty of helpful hints. This advice is of a practical nature including time management, how to stay motivated, and how to talk in front of a microphone and not sound like a robot. Podcasters will appreciate the pragmatic advice on how to script and edit a show, and how to relate to an audience effectively.
There is a lot of material on how to market and promote a podcast, and some of this advice is surprising, including innovative ideas on how to reach out beyond the podcasting community to the wider society, local media and unrelated internet activities. For some podcasters, this will be the most valuable part of the book.
The authors have both succeeded in turning their podcasting into at least part time careers, but their advice on monetizing podcasts is among the most sober and straight shooting I have ever seen or heard. They very carefully share all the revenue generating methods and ideas they have come across, and how to best exploit them; but they nevertheless give the grim statistics about how few podcasts will ever actually turn a profit, much less allow a podcaster to quit his or her day job.
There is a large section of the book devoted to detailing sixteen different genres of podcasting, such as audioblogs, comedy casts, educational, gaming, religious and spiritual, interview casts, music, news, politics, radio dramas, Q-Podders (alternative lifestyles), science fiction, sex, tech, sports and the written word. Four to six podcasts of each genre are highlighted including quotes from the shows' hosts. There is also coverage of the legal and ethical issues involved in podcasting , such as music licensing and laws concerning wire tapping that might come into play when conducting interviews by phone.
Utilizing the authors actual experience as consultants, the book is also a good resource for corporate podcasters who are using podcasting to market, promote or enhance existing businesses or information media. This is material not found in any other podcasting book I have read.
Much of the allure of the book is in the feeling of being on the inside, seeing what it is really like to be a pioneer in a hot new internet phenomenon. As such, this book will not age as quickly as other podcasting books that focus mostly on how to pick and use specific software and hardware podcasting tools. On the other hand, if you need detailed help on using such tools, this book is not the one for you.
On balance, I really enjoyed this book. If you have an interest in podcasting, either as a listener or a podcaster, you probably will enjoy it also. If you are not already interested in podcasting, this book might or might not stimulate you to look into it further, but at least you will find out what all the fuss is about.
As an exercise in full disclosure, I should confess to hosting two podcast series of my own, the AwareTek philosophical podcast, and the Python411 podcast about the Python programming language."
You can purchase Tricks of the Podcasting Masters from bn.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
Wait... You mean there is more to promoting your podcast then having it as your linked page on Slashdot?
python411? It's sounds like overkill to me. I learned Python overnight ... it's so frickin' easy to use! If you can't figure out python, you're in the wrong profession.
Now everyone is into this ball and string thing. Heh heh, you have no idea where the ball is going...
"as an exercise in full disclosure" you should disclose that your disclosure is actually a poorly disclosed plug for your two podcasts ... :-D
Nice book review, though.
You're not a troll, you're just a karma whore. I'm almost surprised that the "mod me down" line actually still works on moderators here.
Now, is there any podcasts other than the wonderful snippets from the Onion that's worth the bandwidth? I was convinced that podcasting for what's its worth was all noise.
1. Read lots of 'blogging' references.
2. Find & replace 'blog' with 'podcast'.
3. Find a publisher.
4. Profit
Yes, I understand that there are differences between blogging and podcasting -- but not that many in the long run. One could easily recycle so much 'blogging' material for 'podcasting' that I frankly see little need to discuss podcasting.
And pardon the apostrophes for 'blog' and 'podcast' -- it's just that I hate both terms and resist allowing them into my personal dictionary. Now get off my lawn.
"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai
What irks me more is that all of a sudden "streaming audio" is "podcasting", as if the iPod had anything to do with its inception.
:D
Besides, let's face it...the majority of it is people talking about stuff they know nothing about.
Oh...no wonder you get modded down
(/obligatory poke at slashdot posters)
120 characters for a sig? That's bloody useless.
Thank you for listening.
~GillBates0
Am I the only one that discerns between "streaming audio" and "podcasting"? Take issue with the moniker all you like, but when I download an episode and transfer it to my portable media player to listen to on the train, there's nothing "streaming" about it.
a technical re-hash of the hardware and software tools
Shopping list:
[1] pee cee or em eih cee
[1] ex pee or oh ess ex
Please understand that you get called a cynic and a troll because you are cynically trolling.
I think it's important to understand that the Internet is still new, and we haven't figured out everything that will work on it yet. I find it, well, cynical, when new innovations come about and people say "it's just moving data from place to place and we could do that on the Internet in 1972".
Today, there is a new and remarkable movement of radio shows being distributed on the Internet, and it's called "podcasting" -- get over it. Yes, the technical details aren't particularly special, but neither were the technical details of the weblog or the Internet store or the search engine or the wiki or whatever else. The interesting part is the content and the social framework around that content.
Even if you despise amateurism, many people out there in the world are finding podcasting a convenient way to subscribe to established professional radio shows. So what, exactly, is your beef with it?
I have seen the future, and it is inconvenient.
Save yourself $4.25 by buying the book here: Tricks of the Podcasting Masters. And if you use the "secret" A9.com Instant Reward discount, you can save an extra 1.57%! That's a total savings of $4.50, or 22.83%!
Most of the folks I know just download the MP3s in one shot, put them on a player and listen to them on the commute. The Structure and Interpretation of Computer Programs was good for a couple of weeks... and there's the excellent JavaPosse for keeping up with the latest Java news.
But anyhow, I never "stream" these recordings; I just download them for offline listening.
The Army reading list
All you need to do to have a 'good' podcast is to TROLL TROLL TROLL until lots of people listen to you just so they can debunk you, then you sell advertising.
I dunno. Could someone just let me know of some of the things they listen to via podcasting and why?
Podcasting just requires too much investment of time for little return. I don't see it going anywhere.
With blogs, you could quickly get an idea of whether you like the blogger or not. With videos, you get immediate visual satisfaction and also similarly a quick idea of whether its total crap or not.
With podcasting, you have to listen to some nerd mouth off, with no idea of whether its worth it, pain in the ass to skip around. Like radio, only its worse. Podcasting is DOA.
Tricks of the Livejournal Cutters, and it was very eye opening.
The problem with slashdot is that most of its users were bullied and stuffed into lockers as kids!
Well im not gonna beat around the buch any here so ill just come out and say it. Podcasts suck worse than blogs which suck worse than tampons which suck worse than bleeding vaginas
...and don't buy it at all!
...following the principles of Heisenburger's Uncertain Cat...
Geez, I wish I had known that when I first started out almost a year ago. Look let's boil it down to it's simplest. Grab a mic, grab audacity and grab a blog that has enclosure tags enabled in its RSS feeds. There ya go you're podcasting.
For the rest of it, it comes down to common sense. Do some research, make sure your sound levels are okay, and whatever you do, don't expect to make any sort of money from it(though if you do thats a bonus).
What I Do
Besides, let's face it...the majority of it is people talking about stuff they know nothing about.
See that's where I think I've gone right. I may not know a lot about some of the subjects, but I talk to people who do.
To be quite honest, I've only ever listened to one Podcast consistently, the CBC Radio 3 podcast. It's a podcast of Canadian independent music. But this one podcast was enough to convince me of the value of podcasting, it's a shame there apparently aren't other podcasts out there with enough quality content to convince the rest of you. I generally don't listen to the radio, at least not for music because most of it is crap. This podcast allows me to hear good new music, legally.
I think just as in blogging podcasts with consistently quality content are useful. What sets podcasting apart is the medium, I'm not interested in listening to an audio transcription of what someone could otherwise place on a blog, especially for technical topics, but the ability to disseminate new independent music in a nearly ad free format is quite powerful. It's just a shame there isn't more quality content for what could bring an end to radio "playing what we want to hear".
At the recent Podcast Academy at Boston University, one of the big messages that I heard over and over was this: You won't be able to quit your day job and podcast full time. What you may be able to do though, is quit your day job and tell others how to podcast.
For better or worse, there are many individuals, organizations, companies, and even governments getting involved in podcasting. Many of them feel that they need consultants to guide them along the way. If you can put a moderately popular show together, the money may come from helping others to do the same.
Ha ha ha ha ha ...that was sooooo funny GillBates0
I feel exactly the same way.
What's so damn interesting or technologically challenging about including an MP3 file in an XML file anyway?... Wow I'm blown away. Of course I also think Bloggers are gay too.
What is Podcasting?
It's like a factory that produces apple pies for whales, that's the simplest way I can describe it.
Ask a Ninja
Podcasting is not dependent on streaming.
The fact that you can play back an MP3 stream while downloading it incidental to its purpose... that is, downloading it for later playback... possible on some sort of audio device, say, an iPod?
I consider myself a successful podcaster. I started a show, put it up on the web, and now I average about a thousand downloads a week with listeners in 20+ countries. My trick? I did what I wanted to do and said - screw it when it came to everyone else. I don't listen to other people's podcasts. I don't check out the competition. I submitted myself to all the podcasting search engines. Save all your money on dumb books like this and follow these steps: 1/ make a website & email address so people can write you 2/ make sure you get listed on iTunes 3/ update regularly and keep your filesizes small. Boom.
indeed..
Ahhhhh I get it! The unwashed masses have found out about podcasting and have taken to it with gusto. Therefore all self-important, superior slashdotters must look down on it and claim it to be rubbish so as to elevate themselves above the hoi polloi. Sad.
It's an Anarchocapitalist/Libertarian podcast. I hang out on their forum a lot, it's pretty good as far as forums go, which means it's only 80% drivel (instead of 95%+)
FTL is also on the radio; on Saturday nights they have about a dozen affiliates. It's pretty cool to call in to a podcast with essentially zero phone screening and find yourself on the airwave in a dozen cities across the US. And yes, they will talk about literally anything. New Years' eve they always ask for extremely wasted people to call; that's always funny. They usually also ask for people who vehemently disagree with the hosts. The arguments get pretty heated, which can be fun.
Part of the Second American Revolution!
Podcasts allow good audio material on very specific subjects to reach its audience, even when the prospective audience is very small, and not in one geographic area. If the number of people in the world that is interested in your specialty or passion is only 1000, then a for-pay radio station, magazine or book is not economically feasible.
Podcasts are basically Radio Shows on the Internet (Like Howard Stern or Rush Limbaugh or Dr. Ruth), but what makes them special is how the Shows are delivered to the user.
Podcasts are like Magazine Subscriptions. With a magazine subscription you register for a magazine (podcast) and then every so often the publisher (podcaster) will send one to your house (Granted with podcasts the aggregator goes out and fetches it. Now after the Magazine is delivered, it sits in your Mailbox (aggregator) until someone removes the Mail and puts it on the Kitchen Table (iTunes). You then decide when you want to read that magazine (Daily Source Code) or some other magazine or you can just throw it away because it no longer interests you. You can also cancel any subscription at any time.
Now there are a couple of key differences between Podcasts and Magazines.
With Podcasts, you only receive those you have subscribed to. There are no unwanted L.L. Bean or Victoria (XXX) Secrets Magazines cluttering up your mailbox. Actually that is one of the great points of Podcasting (so Far) it is Spam Free - oops I mean Junk Mail free. And Talking about Free - Podcasts are Free - Yup they don't cost a dime or even any Frequent Flyer Miles.
Many people find particular podcasts very valuable. Podcasts empower individuals to reach a global audience, no matter how specialized or small.
Podcasts give complete control to the audience, the individual listener, who can choose exactly which content to listen to, with no spam or irrelevant material included.
Millions of people enjoy podcasts, especially the time-shifting aspects of podcasting. One can listen while driving, jogging, exercising or whenever.
Sure, audio streaming on the net is old news. Before blogs, written journals on the web existed. Before the printing press, books existed. It's a matter of scale and an issue of technology empowering millions of people to do what only a few did before.
Ursus Maximus
No, you're not. Obviously, SA isn't podcasting. But the MP3 format has existed for...what? Nine years? I've been downloading "podcasts" by various people for maybe seven years.
Audio compression, streaming audio, and portable digital music players all existed long before the iPod. I'm getting tired of everything getting iThis or PodThat stuck to it as if Apple invented it all.
The iPod is like the Sony Walkman: it's not the first, it's just the first to make it big.
120 characters for a sig? That's bloody useless.
...or any of the other MP3 players that existed prior to the iPod? Or any of the myriad programs that replay compressed audio, like WinAmp?
Why does the late-comer iPod get the credit?
120 characters for a sig? That's bloody useless.
Why?
Do you need a book like that?
So when't the Faux News Podcast going to come out?
"Live Free or Die." Don't like it? Then keep out of the USA
Most podcasts that I've listened to all sound "amateurish" because of one thing that's missing: background music. Yes, it may seem cheesy, and yes, it may be difficult to find properly-licensed material, but soft background music could really improve some of the bland 'casts out there.
Lumilux (http://lumilux.org/) - Heptaweekly photography.
Hometown Tales Because every town has one.
Bad Cop, No Donut A weekly summary of North American Police Abuse
Crap From the Past Music from the 70's and 80's that FUN to listen to. "A graduate course in Pop Music"
Polyamory Weekly Polyamory Weekly: a show about polyamory, or ethical non-monogamous relationships
Not safe for work, but Distorted View is a twisated, sick summary of the day's dumb news stories and the host's lack of money.
"Live Free or Die." Don't like it? Then keep out of the USA
What irks me more is that all of a sudden "streaming audio" is "podcasting", as if the iPod had anything to do with its inception.
Besides, let's face it...the majority of it is people talking about stuff they know nothing about.
It sounds like you're the one talking about stuff that they know nothing about.
A podcast is a collection of files, typically audio in MP3 format, published via an RSS 2.0 feed so that users can subscribe to it.
So, podcasting does not depend on streaming, iPods or even audio content. People are already podcasting .pdf files and video.
As an exercise in full disclosure, I should confess to hosting two podcast series of my own, the AwareTek philosophical podcast, and the Python411 podcast about the Python programming language."
Full disclosure?! You sir, are going to be a good politician some day. Using a term which still has good connotations due to not being misused enough yet, and spinning your own shameless commercials as doing the readers a favour. Bloody hell!
Not that I think there's any wrong with plugging your own stuff at the end of a review, but for god's sake, be honest about it and avoid the self-sanctimonius crap!
"" How about taking the safety labels off everything, and let the stupidity-problem solve itself? """
Well means good pacing, good language, and a conversational tone. You have to get used to hearing your own voice and speaking without immediate feedback from your audience. I don't know how much a book could help with these things.
Just practice and practice, podcast and podcast. We've done some 130 hour-long shows, and you'd be surprised how quickly you get used to being "on the air."
GeekNights!
Late Night Radio for Geeks!
This post was obviously written by someone who hasn't spent a lot of time parusing podcasts. Although there is a great profusion of podcasts which are analogous to blogging, the majority of the types of podcasts out there are much more diverse. Some of them compare better to your typical radio music program, published over the internet. Some are more like articles for New Scientist, or take their direction from shows like Cosmos. Others are purely informational, like the ones that provide the morning news, weather, or Slashdot headlines. Suggesting that podcasts are just audio blogs is like suggesting that newspaper articles are all there is to writing.
More importantly, your audience is EXTREMELY different. Podcasting is more of a unidirectional format, whereas those who read blogs get off on being able to comment back at the people. Podcast listeners listen throughout the day, using it as background noise, or as a way to make their car trips more palatable. Most of them use Podcasts to make themselves more productive. Blog readers, on the other hand, use blogs as a way to release tension between things their doing, more as a leisure activity. These two are of a significantly different mindset, and they are attracted to a significantly different presentation of content.
The differences are quite profuse when you get down to it. Even the methods of monetization are very, very different.
Also, this post suggests that most of the material in this book is recycled, which also conveys a complete lack of insight into the creators of the book. Rob Walch has been studying the finer points of podcasting pretty much since its inception, and has provided as much of the information as possible in his podcast. If you want to call it recycled, then it's a compilation of the author's own materials from the Podcast medium into a book. I can't speak for Mur Lafferty, because he was previously unknown to me. I suspect that he was largely responsible for the composition and phrasology in the book, while adding what he knows about podcasting to Rob's already voluminous knowledge.
Wake up - the future is arriving faster than you think.
I listen to Cranky Geeks when Im on the crapper:
its called multi-tasking.
As someone who commutes from work either by car or train,
podcasts on my mp3 player is a great.
Of course, if your high school is next door, you probably dont have this problem.
For those of you who think podcasting is lame, isn't popular, or whatever, you're very wrong. There are currently tens of thousands of podcasts, with well over a hundred thousand episodes out there.
You could say podcasting is a rehash of streaming radio, but that's about as true as TV being a rehash of movie theaters.
There are podcasts on just about every single topic imaginable. There're comedy shows, education shows, music shows, morning-zoo type shows, audioblogs...the list goes on and on.
And to say 'no one listens' to podcasts is totally ignorant too. The real popular shows (and I'm not talking about repackeged radio shows, available for download) like Dawn and Drew have hundreds of thousands of listeners. Tons of shows have around 10,000 listeners. But more often, the listenership is a few hundred to a few thousand. But the point is, that's not 'nobody'
I'm a podcaster myself, with a fairly popular comedy show. I've been podcasting for just under a year now. And let me tell you, it's not just some tiny, one-forum-community thing. It's big.
Being an avid podcast-listener myself (around 50 podcasts I've subscribed to), i'm going to say my favorite type of show is Comedy. There's sketches, jokes, jerk-ness (humourously, that is), spontaneousness, etc etc etc.
My point is, podcasting isn't some tiny thing that's got no potential and no entertainment value. It's a medium for anyone with an internet connection to be able to reach out and give the world whatever it is they want to give. In the same way, it's a way for everyone else to take that piece.
Think TV where everyone has a chance to do it, but you can choose what you watch, whenever you want to, but with no commercial breaks, and no cheesy actors. But just audio. Yeah.
There is a lot of difference between the spoken word and the printed word. Each has its good points, but they are different. I never understood this until I began podcasting and listening to podcasts.
Sometimes it helps to read about a subject, and then hear about it, to go back and forth. Universitiy professors have understood this for hundreds of years.
Counter-intuitively, it works extremely well for learning programming concepts. Read about the concepts, use the concepts, listen to a lecture about them, then read some more, then do, then read-listen do, read listen do.
It works. The human mind is not a static, works-best-only-one-way device. Maybe Marshual Macluhan was on to something after all.
Python411 learn Python, a podcast series
Maybe people wouldn't "mod" you a "troll" if you left some "quote marks" for the rest of "us".
I've found that Podcasting is ONLY valuable to time shift or location shift things. I deal with a podcast that delivers the messages of our church to the web. For all I know I may be the only one subscribed. However, it's these kind of circumstances that really bring podcasting out.
If I was to start a podcast, I would have to think about what kinds of things would I be competant to talk about. Think about a radio show people would listen to. Would they listen to an uninteresting person talking about the finer points of string theory or someone interesting and competant in computing.
Hey hyfe, Well, I tired anyway ;-)))
Ron
http://www.awaretek.com/ the technology of beign human...one voice crying the wilderness...
i don't feel like a politician...
That's totally cool... I totally appreciate your lack of beligerance towards me despite my self serving tendencies.
...and just a little bit scared...
Please pardon my regression into late 50's early 60's jargon..since I wrote that review of Rob Walch's book about the podcasting phenomenon, I have learned that it is a fact that Bob Dylan will release his latest album (first in almost five years---the last was released on September 11, 2001) and, for the first time I can personally recall, he has also released the name of the album in advance. It will be called Modern Times. That's ironic given Dylan's 5 decade long journey into the past prior to this release.
I'm happy.
Ron Stephens http://www.awaretek.com/podcasts/index.html
is this serendipitously synchronistic, or what?
You know who made money in the California Gold Rush of the 1850s? People who sold supplies to the miners.
Dear Slashdot: next time you want to mess with the site, add a rich-text editor for comments.
Dawn and Drew?
Spoon not. Fork, or fork not. There is no spoon.
Agreed. I had to search for a post on a similar vein before I posted "what the hell does this have to do with iPod's" post. (Wow, mp3 + mp3 player!)
By the way, you are not allowed to call it slashdot posting. Actually, all internet discussion is henceforth to be called "nogging", "nogposting", or "nogreading". I mean, hey, I discuss stuff on the internet.
Mur Lafferty is a she, a good author and a pretty fine podcaster.
True, but what has made it mainstream, and caused someone to give it a specific name, is that the audio files are now enclosed in a standard subscription format that popular audio players can parse and automatically download new episodes when they become available.
--
Ask your bookseller to stock 'Financial Rules of THumb That Will Make You Filthy Rich' today!
Oh, in that case,
I wish that for just one day
I could walk inside your shoes
Then I could see what a drag it is
To be you...
http://www.awaretek.com/
May not have been the first mp3 player, but was the first one everyone and their mother heard of.