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PlayStation 3 Manufacturing Not Started Yet?

aapold writes "Despite reports to the contrary, Sony Computer Entertainment American president Kaz Hirai states in an interview on Gamespot last week that 'We haven't started manufacturing yet. Some of our ops guys were actually just in China, and also in Japan just reviewing the [production] lines and everything else. But they are, again, preparing as we speak to get the manufacturing going. We've not announced and we haven't set really a specific date to say, 'As of this day we're going to start manufacturing.'"

27 of 210 comments (clear)

  1. But you can get a pink (as in ponies) PS2 by LiquidCoooled · · Score: 4, Funny

    They are really pushing out the boat, don't get a PS3 have a girly PS2 instead!

    --
    liqbase :: faster than paper
    1. Re:But you can get a pink (as in ponies) PS2 by apoc06 · · Score: 2, Insightful

      lol @ OP. cant blame sony; it worked for the DS, right?

      on topic: manufacturing of the ps3 hasnt started yet. they have the component manufacturers completing and stockpiling components for the time being.

      it doesnt make sense to have millions of completed ps3s sitting in a warehouse waiting to be stolen. besides, sony doesnt have to worry about paying to store the ps3s until they are completed. right now its each component manufacturers responsibility to store the components. its a standard manufacturing procedure to wait until the absolute latest minute before shipping to actually assemble the fully completed product.

    2. Re:But you can get a pink (as in ponies) PS2 by MBCook · · Score: 2, Insightful

      It makes PERFECT sense to have them sitting in a warehouse. Remember the PS2? This is going to be worse. They need stock to sell. If they had any brains and had the ability, they would be cranking them out so they could sell them. Remember that when they got for $2000 on eBay, Sony only gets the origonal $500 or $600. They want more to sell, and making them now would allow that.

      Despite all the (sometimes tremendous) screw ups around the PS3, I don't think they are THAT stupid. They aren't making them becuase they can't. The design isn't final, there are cell chip yield problems, they need more blu-ray drives, whatever. If they could make them, I think they would.

      I know shortages get free press, but they will get enough of that anyway. If they can make an extra 1,000,000 units I don't think it would stop a shortage if that was distributed world wide. There would still be a shortage, but they would sell more.

      Unless they are holding back because despite their predictions they don't think a $600 toy will sell well (especially compared to a 360 that seems very similar and is chaper, and the Wii which is innovative and MUCH cheaper).

      --
      Comment forecast: Bits of genius surrounded by a sea of mediocrity.
    3. Re:But you can get a pink (as in ponies) PS2 by spun · · Score: 2, Funny

      it doesnt make sense to have millions of completed ps3s sitting in a warehouse waiting to be stolen.

      Yeah, let's get rid of warehouses altogether. Nothing but dark cesspits of crime. I say the right time to start production on any item is the moment someone actually purchases it. Otherwise it's just going to sit around someplace and get stolen.

      --
      - None can love freedom heartily, but good men; the rest love not freedom, but license. -- John Milton
    4. Re:But you can get a pink (as in ponies) PS2 by Quino · · Score: 4, Interesting

      Actually, this is one of the principles of modern manufacturing: Toyota lean production methods, just-in-time manufacturing, etc.

      http://searchcio.techtarget.com/sDefinition/0,,sid 19_gci810519,00.html

      I'm not saying that I think this is what's going on with Sony, but going away from massive warehousing has been a "revelation" in modern mass production .

      Warehousing is *bad*, you're paying for storage for stuff to just sit there, and when you're talking about millions of units the amount of money wasted can be huge. Of course, what you want to do is to have the manufacturing set up to meet demand with the minimum amount of storage possible. The concern isn't theft (maybe it's then 100th concern), but cost.

      Here's a summary (copied from the above link) that summarizes Toyota Production Methods (now, of course, widely emulated with varying degrees of success by other companies, industries, around the world):

      1. Eliminate waste
      2. Minimize inventory
      3. Maximize flow
      4. Pull production from customer demand
      5. Meet customer requirements
      6. Do it right the first time
      7. Empower workers
      8. Design for rapid changeover
      9. Partner with suppliers
      10. Create a culture of continuous improvement

      Vast warehousing is so 1980s! (and a sign of inneficient manufacturing).

    5. Re:But you can get a pink (as in ponies) PS2 by jhdevos · · Score: 2, Insightful

      It makes PERFECT sense to have them sitting in a warehouse. Remember the PS2? This is going to be worse. They need stock to sell. If they had any brains and had the ability, they would be cranking them out so they could sell them. Remember that when they got for $2000 on eBay, Sony only gets the origonal $500 or $600. They want more to sell, and making them now would allow that.

      On the other hand, they probably have the ability to assemble the machines pretty fast. The problem is that the manufacturing of some components (such as the Cell processor) wouldn't be able to keep pace with the assemblage process, and so it makes sence to wait with assembling until there is a good stockpile of components to be assembled.


      Jan

  2. We've found step 2, guys by aendeuryu · · Score: 4, Funny

    1) Decide to produce a game console.
    2) Look at every decision Sony has made for the Playstation 3, and do the opposite
    3) Profit

  3. This just in... nerds hate everything. by GundamFan · · Score: 5, Insightful

    I think the internet has made it impossible for some people to like anything.

    Maybe the reason the video game industry is seeing a slow down is that no matter what any company does we bitch about it. The small publishers are too small, the big publisers are to big, the inovative games are too inovative and everything else is not inovative enough... We need to grow up and quit this fanboyism and infighting, we all may have diffrent taste but we all want one thing, qualtiy entertanment.

    --
    I don't give a damn for a man that can only spell a word one way.
    Mark Twain
    1. Re:This just in... nerds hate everything. by squiggleslash · · Score: 5, Insightful

      I'm going to have to disagree. Aside from the name, virtually all the press about the Nintendo Wii has been positive, in nerd circles and outside of them. The PSP got an astounding amount of positive press from geeks and non-geeks, which surprised me for reasons I'll not reprise here. The DS is getting positive press.

      Both the PS3 and X-Box 360 aren't getting much love. The X-Box has three problems - it's a tad expensive, it's only an "improved" version of what preceeded it rather than an innovative new design, and it has the word "Microsoft" on the box. The PS3 is getting less love because it seems to be a rather more expensive version of the X-Box 360, with a few ideas pinched, allegedly badly, from the Wii.

      In other words, the innovation is being praised, but expensive boxes that don't appear to have any substantial innovation are not.

      I don't think it's a matter of nerds will complain about anything. It's more a matter that nerds have little to praise at the moment. But generally, yes, there are still things being found to be "praiseworthy".

      --
      You are not alone. This is not normal. None of this is normal.
    2. Re:This just in... nerds hate everything. by Lave · · Score: 3, Insightful
      no matter what any company does we bitch about it. The small publishers are too small, the big publisers are to big, the inovative games are too inovative and everything else is not inovative enough... We need to grow up and quit this fanboyism and infighting, we all may have diffrent taste but we all want one thing, qualtiy entertanment.

      I agree with you - despite not seeing anyone complain about innovative games, or companies being too small. And I'm totally against fanboyism, but then I'm also against Root-kits and the complete arrogance Sony has been showing towards their customers rights. I'm very excited about the PS3 only Assassins Creed, but games are a secondary consideration when it comes to supporting companies with which you have ethical troubles with.

      It's not called fanboyism to abandon Yahoo because of the way they have behaved in China, and it's not called fanboyism to abandon Sony because of their stance on DRM and Piracy.

      --
      http://skeptobot.blogspot.com/ - A site for the Renaissance man and woman
    3. Re:This just in... nerds hate everything. by Anonymous Coward · · Score: 2, Insightful

      I have a feeling that both the XBox 360 and PS3 have problems gaining positive press because of their sloppy design; sloppy in the sense that both products lack focus or purpose of design. It has always been my opinion that the best (and often most successful) products are the ones with the greatest focus of design because they do one thing really well rather then a dozen things poorly; the original iPod was like this in that it was an excellent mp3 player with no extra features. After you have established an excellent product then you can add features to improve the value of the product (iPod photo, iPod video, etc.).

      Now, the PS3's price is a symptom of this lack of focused design because it's not only a Game Console but it's also a Blu-Ray movie player; the main reason for the Blu-Ray player is to establish a format to strenghten Sony's media devision. Had Sony dropped DVD and Blu-Ray movie playback (as well as SACD and CD playback) on the base system (as Nintendo and Microsoft have done in the past) they could have saved $50 or more on licencing fees alone; had they dumped the hardware they could probably save $200+ on the system.

    4. Re:This just in... nerds hate everything. by andrewman327 · · Score: 4, Informative
      I disagree with your disagreement. Although you are correct in asserting that some things receive mostly positive press, us geeks always find something to deride. Let's look at /. articles about the systems you proclaimed as having virtually all positive press.

      The PSP isn't being marketed enough and that pisses off EA. I know this is outdated, but it still counts as criticism: first weekend sales were slow. Back in December, no one cared about the PSP. More recently, people do not seem to know what to do with the PSP.

      Wii is a stupid and weird name that is just a marketing gimmick and really is stupid in case you missed the first article. Developers aren't 'getting' the Wii.

      On the flipside of your reasoning, let's take a look at the systems that you highlight as receiving bad press:

      The XBox360 will have the most market share past the presidential election. The XBox360 is being sold for much less money than it costs to make it so I don't see how you can complain about the price. The XBox360 is also mostly backwards-compatible. The 360 has also redefined the market and what it means to be a console.

      The PS3 will dominate market share through the midterm elections after the presidential election (I'm a poli-sci major, I think in terms of U.S. elections). The PS3 is region free for gaming. The PS3 might max out the FPS available on even nice TVs and has amazing NVIDIA graphics and is going to be upgradable. The PS3 is backwards compatible for games and memory cards.

      In other words, the innovation is being praised, but expensive boxes that don't appear to have any substantial innovation are not. I don't think it's a matter of nerds will complain about anything. It's more a matter that nerds have little to praise at the moment. But generally, yes, there are still things being found to be "praiseworthy".

      For any innovation there will be geeks who praise it and insult it. I will be insulted if I praise Linux or Microsoft, /. or Digg. Granted there are things that are constant sources of criticism (/. mod system, RIAA, SCO, RIAA, BSA, RIAA, RIAA, etc.) but they are the exception rather than the rule.

      This concludes the most time and research intesive post I have ever written. If I weren't at work right now I would feel like I had wasted my time.

      --
      Information wants a fueled airplane waiting at the hangar and no one gets hurt.
  4. Didn't they learn from the PSP? by abigsmurf · · Score: 4, Insightful
    Having a shortage of consoles can drive up sales...

    If there are no products that compete with it. If people can't get a console, they'll possibly look to another console such as the cheaper 360 or (potentially) bargain Wii. Sony have received enough bad press over the PS3 in regards to price (especially in the UK where we get especially ripped off), copycat features and lowered tech specs.

    The PSP shortages hurt Sony as lots of people bought the cheaper DS instead and as a result the PSP didn't get that vital early userbase.

  5. Re:Another Non-Story - Zonk FUD Story by Daetrin · · Score: 5, Insightful
    Zonk, give it a rest. You're accomplishing nothing other than making yourself look ridiculous.

    Are you suffering from the misapprehension that Zonk is somehow making these stories up out of wholecloth? A lot of negative Sony articles are getting posted, but i suspect that's because a lot of negative Sony articles are being submitted. Zonk also posted the article about the marketing study saying "PS3 Predicted to Lead Market Through 2011." Note that no one congratulated Zonk for overcoming his anti-sony "bias," or argued how this study proved that all the other articles Zonk posted were wrong. Instead everyone criticized the study as being unrealistic and uninformed. Right or wrong the majority of the vocal slashdot crowd seems to have it in for Sony, and these are probably the same people sending in articles.

    I think the ones constantly railing against Zonk's "tirades" and "favortisim" are the ones who are looking more and more ridiculous at this point.

    --
    This Space Intentionally Left Blank
  6. Translation by neonprimetime · · Score: 4, Funny

    GS: Speaking of dates, its three months to the day from now that you guys are going to launch. - translated to : you guys are so screwed, you're never going to get ps3 released!
    KH: Correct. Yes. - translated to : shut up, so we screwed up a few times, leave me alone!
    GS: How are things looking there? - translated to : so is there any chance Sony can still profit from ps3?
    KH: Everything's pretty much on track. - translated to : if I owned Sony i'd just scrap the whole project right now and begin working on PS4.

  7. Wow... by Schezar · · Score: 3, Funny

    I've been following the "Jack Thompson Rule" when it comes to covering/reporting on/commenting on Sony in the past several months. Essentially Sony, like Jack Thompson, must be ignored unless the most recent news about them tops the previous news. For example:

    Jack says something stupid: write a comment
    Jack says something else stupid: ignore him
    Jack kills a baby: write a comment

    Congratulations Sony! You've gotten me to once again comment on your amazing incompetance.

    --
    GeekNights!
    Late Night Radio for Geeks!
  8. Re:We've found the Idiot of The Day, guys by Irish_Samurai · · Score: 2, Insightful

    I hear this too expensive mantra all the time. Hell, I even subscribe to it. Yet I have had more than one of my friends tell me they are buying a PS3 when it drops. I am also beginning to believe that this is a common opinion amongst the non hardcore.

    At least the people I know and hang out with (30ish with no children, tech jobs) have the disposable income to buy one of these things no sweat. Personally, I'm waiting to see what the games play like before I choose between a 360 and a PS3.

    Also, the Euro market doesn't determine a thing in video games. Japan and the US do. Thats why almost ALL games are released in Europe last.

  9. Re:We've found the Idiot of The Day, guys by Redlazer · · Score: 2, Insightful
    Good point, but you have to remember, who is the majority? People working tech jobs with no children? Or people with children who dont have that kindof money to spend?

    Yeah, 20 year olds might have enough money to one - but how many teenagers do you know who can manage their money effectively? How many 600 bucks "laying" around?

    While Europe certainly does drive killer sales, it helps - and you have to remember, the margins for "extra" money are slimming - 600 bucks used to be relatively easy, but it isnt so much any more.

    Now, we get to the parents - out in the stores shopping for a christmas or birthday present. They say they want a PS3 - but im sure their parents will hesitate with such a hefty price tag. i certainly would - im sure, as adults, they have somewhere else theyd rather half a thousand dollars. Car payments, debt, credit cards, etc. Many parents will buy it anyways - but how many will not? More than those that do?

    You cannot rely on the hardcore to really drive sales anymore. the casual are more significant - and 600 is not casual. just look at standard PC sales - how many gamingmachines does Dell sell? Far less than the casual POS machines tehy kick out the door.

    -Red

    --
    Guns don't kill people, "with glowing hearts" kills people.
  10. don't fret by dolson · · Score: 4, Funny

    Everyone who has the money and the desire to spend it on this system need not worry. It doesn't take long to manufacture a dozen consoles.

  11. Re:We've found the Idiot of The Day, guys by MobileTatsu-NJG · · Score: 3, Insightful

    "And with Nintendo giving up trying to compete technologically by coming out with an overclocked GameCube with a pointer bolted on."

    Worked for the DS. Enjoy playing all those FPS's with your analog stick.

    "And with Sony selling 100+ million Playstation consoles on their first foray into the console market."

    So?

    "And with Sony selling 106+ million Playstation 2 consoles in their second entry in the console market."

    So...?

    Sony sold a bunch of systems. Yahoo. So did Nintendo. They lost the roost pretty quick. Heck, the N64 lost to a graphically inferior machine. Times change. For example, some systems are launching for $600 now.

    "And now with the PS3 Sony is about to put out.. " ... a bunch of stuff that has little to do with games. You used the history repeating itself argument, so I'll throw it right back at you: The PSP had similar advantages. Look who it's losing to.

    --

    "I like to lick butts!" by MobileTatsu-NJG (#32700246) (Score:5, Informative)

  12. Are you hinting .... by demonic-halo · · Score: 3, Funny

    Are you hinting that the PS3 is some sort of Vaporware?

    It's real dammit. I believe in the blue ray!

  13. Re:Initial price not all that important by Babbster · · Score: 3, Interesting
    To sell the sort of mass quantities that can keep the factories humming and sustain developer interest that price does have to drop, and fairly fast. Can they do it?

    Not if history is any guide. The PS2 was out for about 18 months before the first price drop of $100 (33%). Then, after 12 months it dropped 10%, the following year 16%, and finally 13% this year to its current price of $130.

    If they could follow the same pattern in terms of percentages (and these numbers are rounded a bit), the PS3 price would drop to $335 in 2008, $300 in 2009, $250 in 2010 and $220 in 2011. If the Xbox 360 followed the same guide, we would see (premium - the core prices would be more like the PS2) $270 in 2007, $240 in 2008, $200 in 2009, $170 in 2010.

    Of course, Sony could end up being a lot more aggressive if things start working out better in terms of Cell production, and if Blu-Ray manages to knock HD-DVD out of the movie market (I'm sure MS could hang with them easily, staying lower priced no matter what Sony does). If not, we could be looking at PS3 consoles costing a minimum $300 up to 3 years from now - that would seem to be something that would put a dent in PS3 sales compared to those Sony enjoyed with the much less expensive PS2.
  14. Re:Real PS3 facts pulled from experience and thin by Anonymous Coward · · Score: 2, Insightful

    Fact 1 - the PS3 will sell pretty much every unit Sony can produce this Xmas (if they can get it manufactured. It may be late, don't be suprised.)

    No doubt, the PS3 will probably be very difficult to produce and will be in very short supply.

    Fact 2 - Everyone that has a PS2 and loves it (and also uses it as their primary game machine) wants a PS3. (Just as PS1 owners wanted a PS2.)

    That's not a fact, being that I own and love my PS2 and have no desire to purchase a PS3 I am a example which negates your everyone claim. Ultimately, everyone I know that owns a PS2 and heard the price of a PS3 refuses to buy one, even the really rich (always early adopt) crowd; this might change 18 months down the road, but if early adopters do not buy the PS3 it will have disapointing game sales and it's "exclusive" games will become not so exclusive. The difference between a Sony system and a Nintendo system is people buy a Nintendo system for games that can only be bought for a Nintendo System (first party games), a Sony system is bought for games that can be bought (in theory) for other systems (third party games).

    Fact 3 - No one outside of Slashdot (and maybe Digg) gives a flying crap about "root-kits".

    This one is also false; most of the people who had their computer damaged were those with poor computer skills. When these people when to their geeky friends to fix their computer they found out about the rootkit. The average responce was "Why would Sony, a respected company, want to install a virus on my computer? I don't think I'll buy another Sony product"

    Fact 4 - The exclusive (TRUE exclusive) PS3 games (FF XIII, MGS4) will sell PS3 units to everyone that didn't buy a PS3 at launch.

    Metal Gear Solid and Final Fantasy have been finding their way to other consoles lately; these titles are not tied to Sony, they are launched on the market leading platform. If Sony is not leading in market share come November 2007 (which they probably won't be) expect to see these games delayed to be released on other platforms.

    Fact 5 - Average consumers don't want to pay 500 or 600 dollars for a game machine. However, they will. Simply because it is PlayStation 3.

    At one point in time you could say that Nintendo's consoles would sell because they have "Nintendo" written on them; brand loyalty is a very difficult thing to maintain in highly competative markets. Don't expect too many people to say "It has no games I want, and is really expensive, but that Sony logo is cool so I'll buy it"

    Fact 6 - PS3 games, on the whole, will never actually look better than xBox 360 games, the video GPU's are just too similar.

    I'd actually argue it is because we are dealing with diminishing returns on system power ... but this is still (basically) true.

    Fact 7 - Fact 6 is meaningless, because people "Don't Care". All they will know is that PS3 games "Look frikin REAL, man!!"

    Maybe, but at the same time animation is really becomming a problem in these "ultra-realistic" games. I don't remember the name of the game, but the screen shots for it are amazing but the video looks like crap because of how out of sync the animation is to the voice; rather than looking like normal (bad) game animation it looks really creepy. I'm probably alone, but was so offended (bad word for it) by how it moved that I couldn't play that game.

    Fact 8 - Tech savvy people (such as slashdotters) will own all three new consoles anyway, and then lie in the /. forums about how "I played a PS3 at a kiosk at Game Spot, I wouldn't own one if they came free in McDonald's Happy Meals!!"

    Maybe, I think you'll see a large portion of people owning an XBox 360 + Wii or a PS3 + Wii but I think the number of people who own an XBox 360 and PS3 will be pretty small. The reason for this is that the combined cost is insane ($1000), if you include basic accessories (like extra controllers) it simply is too expensive; also the number of games that are going to be exclusive is pretty small because the cost to develop games for XBox 360, PS3 and High End PC are so high that the risk is too great to release it on one platform.

  15. 69 days before the 360 shipped... by Hamster+Lover · · Score: 2, Informative

    I am too lazy for Google for a link, but apparently the time between the start of manufacture of the 360 and the launch was a scant 69 days. I think we all know how well that went. With under 90 days until the PS3 launch in Japan and North America I am not at all confident that Sony can produce the 2 million units they expect to be ready for launch.

    I think Nintendo might steal significant thunder from Sony if PS3 shortages are a drastic as I expect by offering the Wii in quantity with the quality and quantity of launch titles that are anticipated. If a parent walks into a store around Christmas asks for a PS3 only to hear that it's out of stock looks at the Wii, the breadth of launch titles, the comparitive price, the innovative control style, the name Nintendo and the fact that it's in stock, well then maybe Nintendo can clean the floor with Sony. I hope NIntendo realizes this. Anyone who doubts that it might happen need only look at the success of the DS versus the PSP.

  16. Re:Real PS3 facts pulled from experience and thin by MemoryDragon · · Score: 3, Informative

    I would not count on brand recognition being a driver for sales. Sony has an awfully lousy brand reputation over here in Europe, and has earned that rightfully due to lousy customer service, expensive out of warranty repairs, lots of repairs etc... If you ask an everage person over here, they probably go for other brands first unless there is a real reason to buy Sony. Sony used to be good, but their quality has gone down the drain the last years once they centralized their repair network and once they started to treat their customers like John Romero wanted to have his customers in a famous ad...

  17. Re:We've found the Idiot of The Day, guys by GuyverDH · · Score: 2, Insightful

    I'm a parent, and I buy based on principal, as well as whether or not it's appropriate for a child.

    Dropping $300 or more for a video game system that is obsolete before it's released is not only just a bad idea, it constitutes in my opinion, bad parenting.
    It just fuels the "I want" mentality.
    Until they can switch from "I want" to "I need, because of these logical reasons", it's not going to happen.

    Parents who give their child everything they want, desensitize their children to the value of what they receive. Especially when they end up breaking the toy, because they don't care about it. It didn't cost them anything, not even effort, so why should they care. Chances are, they didn't even say thank you when they received it.

    My children may get upset as they grow older, as they aren't going to get all the "latest" just because "everyone else has it", however they will appreciate what they do get, and take care of it - as it's the only one they'll get if they don't.

    --
    Who is general failure, and why is he reading my hard drive?
  18. Re:We've found the Idiot of The Day, guys by tprime · · Score: 3, Insightful

    All I can say to that is--- "Good", there needs to be more people like you out there. However, you are in the minority. Everything I have seen recently (and what my wife has seen as a person who deals with children and their parents every day) is that MOST parents would rather just blindly spend the money on what their child "wants" than figure out what they are spending it on. This is the same downward spiral of parental involvement that the ESRB is having trouble with: disinterested parents finding cheap babysitters in $600 devices without understanding what they are spending their money on. When it comes down to it, it really is a cheap form of childcare.

    As far as you and your parenting goes, you read slashdot so that kinda takes you out of the general population pool: you're informed new technology.

    --
    http://www.tomandemily.com