Intel's Guerrilla Marketing, Second Life Mashup

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Intel's Guerrilla Marketing, Second Life Mashup

Posted by ryuzaki0 on Friday October 13, 2006 @08:16AM from the live-from-NYC-and-SL dept.

AmadeoDonofrio writes, "Intel has lunched a unique guerrilla marketing campaign for their new dual-core processor. They asked world-renowned virtual builder Versu Richelieu to create a new masterpiece in the Second Life virtual landscape using their dual-core chip. What's really crazy is that they put her in a storefront window on 5th Avenue and 39th Street in New York City for 72 hours while she works. The web site is a mashup of technologies including side-by-side live video feeds from a web cam in the window, and her SL point-of-view. There's a Flickr slide show and her embedded Hipcast audio blog, and soon to come archives of the whole experience in 12-hour segments hosted by YouTube. Is Intel pushing their marketing to extremes by utilizing all these free online services to promote their product? Or is it good publicity for all parties involved?"

88 comments

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Wow! by LiquidCoooled · 2006-10-13 08:18 · Score: 1

The only people its good for is the ISPs.
All that data being sent just so people can stare at some geezer working on a computer.

Its like driving an SUV where a bike would do.

Anyway, let me know when the live feed comes in.

--
liqbase :: faster than paper
1. Re:Wow! by Stanistani · 2006-10-13 08:21 · Score: 1
  
  Geezer? Nah.
  
  Agree with rest of points, da.
  
  --
  You can't talk about Wikipedia's flaws on Wikipedia
2. Re:Wow! by LiquidCoooled · 2006-10-13 08:23 · Score: 1
  
  Actually, I fucked up even more, the live feed is already there on the first link (though its getting choppy already under the /.ing.
  
  Mind you, I've been here long enough that I don't even bother RTFA any more.
  
  --
  liqbase :: faster than paper
3. Re:Wow! by nickheart · 2006-10-13 08:47 · Score: 1
  
  Hey, just because I drive a 13mpg sports car 1.5 miles to work everyday....
4. Re:Wow! by Simonetta · 2006-10-14 03:44 · Score: 1
  
  It seems like this is just a desperate stunt for the geeks at Intel who were wounded in their college years by the taunt that they were 'only engineers' and not 'artists'.
  
  But in the real world, NYC artists are absurd people with absolutely nothing that justifies their claim to be artists by any historical or cultural definition of the term. It is actually the engineers that are artists because they are taking raw physical materials, mixing them with organized pure intelligence, and forming them into designs and products that add beauty and meaning to people's lives.
  
  NYC 'artists' don't really do that. They don't really do much of anything. But they are absolute masters at convincing people with personal and social inferiority complexes (like Intel geeks) that they are somewhat mediocre because they are not resonating with the subtle affections of the NYC artist tribe.
  
  What Intel should be doing is convincing the mass public that they are the real artists of society by going into detail (but not too much detail) with a description of what actually is involved in creating a new microprocessor: the beauty, complexity, and elagance of the precise form involved.
  
  This is what they do best. That 'bunny suit' campaign was stupid and embarrassing. That is what probably led to the NYC artists deriding the Intel geeks and tricking them into becoming stooges for the NYC artist tribe, as they appear to have done with this latest 'art project collaberation'.
I wish by xylo36 · 2006-10-13 08:19 · Score: 2, Insightful

that "mashup" could have been included a few more times. Then I would truly have a good idea of what technologies are being used.
1. Re:I wish by Tackhead · 2006-10-13 08:36 · Score: 1
  
  > that "mashup" could have been included a few more times. Then I would truly have a good idea of what technologies are being used.
  Tried that with the one involving the Cessna and the apartment building, and people looked at me like I was kinda weird.
The short answer... by Fyre2012 · 2006-10-13 08:19 · Score: 0

Is Intel pushing their marketing to extremes by utilizing all these free online services to promote their product? Or is it good publicity for all parties involved?"

The short answer: Yes.

--
This is not the greatest .sig in the world, no. This is just a tribute.
What's better? by justinbach · 2006-10-13 08:20 · Score: 2, Funny

Gorilla Marketing, or the Chewbacca Defense?

--
I left my wallet in El Sigundo!
GuerrillamarketingSecondLifeFlickrHipcastYouTube by Anonymous Coward · 2006-10-13 08:20 · Score: 0

Yawn x 2.
yes by Anonymous Coward · 2006-10-13 08:22 · Score: 0

Of course it is
Christ! Did I stumble into an issue of Wired? by spasticfraggle · 2006-10-13 08:22 · Score: 1, Funny

by mistake...
Hipcast? by Enoxice · 2006-10-13 08:23 · Score: 3, Insightful

This isn't entirely on topic, but I guess I'm just behind the times on techno-buzzwords.

What in the hell is a hipcast? Is it a podcast under a different name to avoid apple's wrath?

--
Anyone else think the comments just weren't rendering right before they turned off ABP and saw ads?
1. Re:Hipcast? by jandrese · 2006-10-13 08:28 · Score: 1, Informative
  
  It's not a buzzword, it's just a product.
  
  Man, all of this stuff in Secondlife is really cool, but I wish they'd improve their technology before we start seeing a lot more of this stuff. SL runs like a dog even on high end computers with fat broadband connections, and Lindon Labs has not shown any particular drive towards optimizing it in the year or so I've been toying with it.
  
  --
  
  I read the internet for the articles.
2. Re:Hipcast? by Ungrounded+Lightning · 2006-10-13 08:46 · Score: 1
  
  Isn't that part of the point for Intel?
  
  "Look at this! Buy a computer built around our new faster chip and your Second Life experience won't be running so dog slow!"
  
  --
  Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
3. Re:Hipcast? by Anonymous Coward · 2006-10-13 09:01 · Score: 0
  
  You get a hip cast when you convulse with laughter over buzzwords-2.0. (:
Flickr, Hipcast, YouTube... by patternmatch · 2006-10-13 08:23 · Score: 2

I think I overdosed on Web 2.0 just from reading that summary.
Why is there all this hype for Second Life? by chroot_james · 2006-10-13 08:26 · Score: 2, Insightful

Honest question... Can someone explain to me what it's doing that's got all this attention? It seems like a really advanced MUD or MOO to me...

--
Reality is nothing but a collective hunch.
1. Re:Why is there all this hype for Second Life? by Knara · 2006-10-13 08:29 · Score: 1
  
  It's a graphical MUSE/MUSH. It is pretty cool. Except apparently it's overrun by furries, which is a big downfall of the system.
  It gets a lot of hype probably because they've got a good marketing department. As slashdot says if you look for a new article too fast, "Nothing to see here."
2. Re:Why is there all this hype for Second Life? by mandos · 2006-10-13 08:32 · Score: 1
  
  I think you got it exactly with that summary. Like what, Legend of the Red Dragon, but no overarching fantasy plot, just user created content.
  
  I wonder if when we do discover new inhabitable planets, and a way of getting there, this is the sort of way that the infrastructure will be built.
  
  --
  Mike Scanlon
3. Re:Why is there all this hype for Second Life? by hc5duke · 2006-10-13 08:37 · Score: 1
  
  So... this is like an MMORPG without the gaming part...? MMORP? Time to shake my fist in the air and tell the damn kids (fyi I'm 25) to get off my proverbial lawn, because I just don't see the appeal of this.
4. Re:Why is there all this hype for Second Life? by GodaiYuhsaku · 2006-10-13 08:42 · Score: 1
  
  That and it will allow money to flow out of its system as well as in. So if you "Strike it Rich" in the game, you can take those riches and leave.
5. Re:Why is there all this hype for Second Life? by El+Torico · 2006-10-13 08:53 · Score: 1
  
  I'm 43 and initially I was completely baffelled, so I looked at the Second Life web site. It appears to be exactly that, a MMORP, which I guess is like playing Sims Online.
  
  As for this "event"; it's just some cute marketing hype. Does anyone have a Second Life Tactical Nuclear Cruise Missle? That would really mess up Ms. Versu Richelieu's 72 hours.
  
  --
  In the land of the blind, the one-eyed man is usually crucified.
6. Re:Why is there all this hype for Second Life? by QuasiEvil · 2006-10-13 08:58 · Score: 1
  
  Yup, them young whippersnappers are starting to confuse and enrage me again... Get off my lawn! (Or at least mow it and I'll give you a quarter and some fresh cookies.) Okay, so I'm only 29, but I'm starting to feel ancient.
  
  I play a little WoW from time to time (10-15 hours a month, tops), but I just don't see the appeal of any MMOxx without the gaming part.
7. Re:Why is there all this hype for Second Life? by miyako · 2006-10-13 09:23 · Score: 1
  
  There seem to be a lot of furries, more than one would think, on the net, and in the world in general. It seems very strange to me. Maybe it's some latent sort of ingrained attraction thing from back when our ancestors were still covered in fur?
  
  --
  Famous Last Words: "hmm...wikipedia says it's edible"
8. Re:Why is there all this hype for Second Life? by absorbr · 2006-10-13 09:58 · Score: 1
  
  yeah but don't it remind you of The Street?
9. Re:Why is there all this hype for Second Life? by SiliconEntity · 2006-10-13 10:39 · Score: 1
  
  I wouldn't say that SL is "overrun" by furries, although they are certainly more common than in real life... But they're not all that common. I probably see robots and other exotic avatars about as much.
  
  What there definitely are a LOT of in SL is women. Much more than 50% of the avatars are female, although I don't know how many of them are really women. And most of the shopping stores are oriented towards women's fashions. In many ways the game is designed to appeal more to women than men, so I would suspect that they are at least 50% of the players.
10. Re:Why is there all this hype for Second Life? by Jesus_666 · 2006-10-13 11:39 · Score: 1
  
  That and it will allow money to flow out of its system as well as in. So if you "Strike it Rich" in the game, you can take those riches and leave.
  
  China has already proven that the same is true for World of Warcraft...
  
  --
  USE HOT GRITS WITH STATUE OF NATALIE PORTMAN (NAKED AND PETRIFIED)
11. Re:Why is there all this hype for Second Life? by Cheetahfeathers · 2006-10-13 14:54 · Score: 1
  
  It's a MMORPG... you don't remove the 'game' part. Game means different things to different people, in regards to RPGs. It can mean the competitive thing of overcoming challenings... this mode of play is very nicely represented either on the computer or in board games. It can be a 'shared dream' sort of thing where people get together for a constructed fictional construct... world building, or fictional characters, etc. Or it could be a shared story, like simultaniously watching and writing a movie or TV show with a bunch of your friends as co-writers/audience. These last two styles aren't easily worked out on computers, and so tend to be extra unrepresented in video games.
  
  Just because you don't find your type of game in Second Life (and incidentally, neither do I), doesn't mean there is no game to it.
  
  The main thing I don't like about Second Life is that it's graphical. The 3d graphics are rather ugly (but most 3d computer graphics are pretty ugly to me, unless you're talking about Shreck or Final Fantasy: The Spirits Within or similar). The graphics, besides being ugly, reduce use of imaginative description. Instead of describing an interesting action that a character might do in a game, you instead watch a badly rendered version of it on screen. You get the same motion each time for any particular action, too.
12. Re:Why is there all this hype for Second Life? by Anonymous Coward · 2006-10-15 10:01 · Score: 0
  
  2nd life is like The Matrix. It's a reflection of real life, but without the limitations of real life. You can defy gravity and create things at will. In addition, you can utilize the advatage of a computerized world. For example, one person creted a "universal translator" on it. You set it to the language you want to traslate to, and everything that is said to you in that language is sent to Altavista's BabelFish site, run through the translator into your language, and appears on your screen in the game within seconds in your language, and everything you say is automatically translated to the other language, too. You can hold a concert for friends across the world by streaming in audio. Anyone in the world can come just by sitting down to a computer and turning on 2nd Life. These are just a VERY small peak into what 2nd Life can do. Professors are actually holding college courses in 2nd Life, utilizing the fact that anyone from anywhere can get to it, and using the ability to manipulate the in-world to help illustrate their points.
  
  Need a purpose? A "gaming" aspect to your online time? Users have created their own games in-world that you can go to and do, too. And that's the thing. Users create them, they don't need a corporation to support them, so new and inventive ideas are everywhere. Any creative outlet you can think of is all housed in one world, faciliated by the tools that Second Life provides, and the fact that anyone can come to what you put up, instantly, from anywhere in the real world, just by sitting down to a computer.
Re:GuerrillamarketingSecondLifeFlickrHipcastYouTub by DoorFrame · 2006-10-13 08:27 · Score: 4, Funny

Yawn 2.0

--

--
RumorsDaily
Inevitable by Hijacked+Public · 2006-10-13 08:29 · Score: 3, Insightful

This is really only 'extreme' because it is being done on the internet via a relatively new service. Anyone who built a free video sharing service without realizing that it might one day be used to deliver advertising hasn't been paying attention.

For as long as there have been people with stuff to sell they have co-opted anything they could get their hands on to advertise. Roadside signs, barns, telephone poles, bumpers, hats, t-shirts, asses, airplanes flying around dragging banners behind them. Hot air baloons, can coolers, junk mail. Sneaky anthropomorphic dogs. Sheep with numbers painted on their sides. Phone calls to your house. Etc, etc.

Advertising, even slick inline contextual advertising, has been around for a long long time. While that may not mean it is a good thing, pretending that it is new or that one specific company has 'gone too far' misses the big picture.

--
"Sacrifice for the good of The State" - The State
Second Life isn't multithreaded by jafuser · 2006-10-13 08:31 · Score: 3, Insightful

This might actually have made some sort of sense if Second Life were capable of utilizing a multi-core system.

Too bad it isn't.

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Please consider making an automatic monthly recurring donation to the EFF
1. Re:Second Life isn't multithreaded by Cloud+K · 2006-10-13 08:58 · Score: 1, Offtopic
  
  I thought that was quite ironic too. Not only is SL only single threaded, it's *extremely slow* on dual core systems. If you go into the secondlife.exe service in the task manager and set the CPU affinity to just 1 core, the framerate rockets (it about triples on mine). Try it in windowed mode.
  
  Del Dayton
2. Re:Second Life isn't multithreaded by Anonymous Coward · 2006-10-13 09:04 · Score: 1, Interesting
  
  They asked world-renowned virtual builder Versu Richelieu
  Which "world" is this?
3. Re:Second Life isn't multithreaded by BabaYama · 2006-10-13 16:17 · Score: 1
  
  She's running Photoshop and other background applications as well.
  
  --
  Sucks
Typo! by y00nix · 2006-10-13 08:31 · Score: 0, Offtopic

Too bad they have a typo in their new marketing piece...

"...world's best mobile processors1."

See it here
Second Laugh by Bieeanda · 2006-10-13 08:32 · Score: 1

I can hardly wait until the feed goes down for half a day, because someone's initiated another Grey Goo attack on the grid.
I think what we all want to know is... by markov_chain · 2006-10-13 08:33 · Score: 2, Funny

Does anyone have any pictures of this broad? Is the hot?

--
Tsunami -- You can't bring a good wave down!
1. Re:I think what we all want to know is... by MisterOblivious · 2006-10-13 09:36 · Score: 1
  
  How's this float yer boat? http://www.flickr.com/photos/jeskalinden/51683256/
2. Re:I think what we all want to know is... by Anonymous Coward · 2006-10-13 09:38 · Score: 0
  
  Check it out!
  http://images.google.com/images?svnum=10&hl=en&cli ent=firefox-a&rls=org.mozilla:en-US:official&sa=X& oi=spell&resnum=0&ct=result&cd=1&q=Versa+Richelieu &spell=1
3. Re:I think what we all want to know is... by Anonymous Coward · 2006-10-14 03:01 · Score: 0
  
  I need a lifejacket.
Rise of the Idiots by Anonymous Coward · 2006-10-13 08:33 · Score: 1, Funny

Arrgghh, my brain hurts - the summary sounds like an episode of Nathan Barley ...

http://www.trashbat.co.ck/

http://en.wikipedia.org/wiki/Nathan_Barley
...Mmm... by Anonymous Coward · 2006-10-13 08:36 · Score: 0

...lunch.

Learn to spell. The pathetic part in this is that I'm not a native English speaker and I wouldn't screw up like that.
Second Life is only single threaded by AmiMoJo · 2006-10-13 08:37 · Score: 0, Redundant

SL is a single threaded app, meaning it won't make use of a dual-core processor. So, really there was no benefit to the designer from dual-core, compared with a single core CPU.

--
const int one = 65536; (Silvermoon, Texture.cs)
SJW, n: "Someone I don't like, and by the way I'm a fuckwit" - AC
1. Re:Second Life is only single threaded by Joe+The+Dragon · 2006-10-13 08:49 · Score: 1
  
  You get the benefit of haveing all the os threading be done on the other core so even single threaded apps will see a benefit next to a single core system at the same speed.
2. Re:Second Life is only single threaded by Mad+Merlin · 2006-10-13 09:02 · Score: 1
  
  You get the benefit of haveing all the os threading be done on the other core so even single threaded apps will see a benefit next to a single core system at the same speed.
  
  While this is a popular belief, it's not really applicable. The OS is doing just about nothing while you're playing a game and the 0.1% speedup you might have gotten from this will likely evaporate due to the (minimal) SMP overhead.
  
  Now, if you were running a dedicated game server and playing said game on the same machine at the same time, you'd obviously see a benefit there, but most people don't do that.
  
  --
  Game! - Where the stick is mightier than the sword!
3. Re:Second Life is only single threaded by Joe+The+Dragon · 2006-10-13 09:56 · Score: 1
  
  That may change with vista.
  Even with xp you also have to add your anit-spy app, your Anit-virus apps and so on. Game who say that they don't run that stuff when they are gameing are just asking for it.
4. Re:Second Life is only single threaded by Anonymous Coward · 2006-10-13 10:36 · Score: 0
  
  Firstly, anti. Secondly, behind a good firewall anti-virus is hardly that important if one doesn't have untrusted files to execute. If you anticipate an exploit in the game allowing for arbitrary code execution you really shouldn't be counting on any anti-virus system stopping an attacker; such systems are by no means omniscient.
  
  I'm unsure about what you mean by anti-spy application; if you mean a spyware scanner, it should hardly be required to keep one at hand at all times. Just scan regularly, or, alternatively, don't install spyware and don't use software that allows spyware to be automatically installed.
5. Re:Second Life is only single threaded by Jesus_666 · 2006-10-13 11:46 · Score: 1
  
  Or they are doing the sane thing and run their Windows box behind a hardware firewall or, even better, NAT router. Really, NAT is great for securing a Windows box - at least as long as you know what you're doing and don't forward the range 1-65536 to your IP...
  
  --
  USE HOT GRITS WITH STATUE OF NATALIE PORTMAN (NAKED AND PETRIFIED)
6. Re:Second Life is only single threaded by Anonymous Coward · 2006-10-13 19:14 · Score: 0
  
  I think it is using the SL as a medium is the point. I personally find SL boring however a lot of companies are jumping up and down about it as the next big thing. If I recall correctly IBM even bought an island in SL that they use for prototyping or something like that.
Poor Window Monkey... by cepler · 2006-10-13 08:41 · Score: 1

She looks stressed...heh...
all these free online services... by CFrankBernard · 2006-10-13 08:44 · Score: 1

...including Slashdot. Makes me wonder if the poster received free Intel hardware.
1. Re:all these free online services... by AmadeoDonofrio · 2006-10-13 09:19 · Score: 1
  
  ... I wish.
A game? by Anonymous Coward · 2006-10-13 08:46 · Score: 0

Why is this in games? Because second life is a 3d application it's automatically a game?
Heck regular marketing is annoying... by fahrbot-bot · 2006-10-13 08:50 · Score: 1

Guerrilla Marketing? Forget that! Let's start with "regular" marketing. Anyone else find that Intel Core 2 Duo TV commercial with the dancing posers annoying and pretentious? Just watching it makes me want to buy something else. Sigh, perhaps it's just me.
"Barista? I'll have 2 non-fat, half-caf low-foam, cinnamon-apple Core double-shot Duo lattes please. And a muffin."

--
It must have been something you assimilated. . . .
1. Re:Heck regular marketing is annoying... by IlliniECE · 2006-10-13 10:04 · Score: 1
  
  I wouldn't really call them posers, considering that my own dancing is reminiscent of Elaine from Seinfeld
2. Re:Heck regular marketing is annoying... by famikon · 2006-10-13 10:50 · Score: 0
  
  the one with the dude dancing was just fuckin painful
  the beatboxing one was decent tho.
You can tell it's Friday by nickheart · 2006-10-13 08:52 · Score: 1

Haha, 4:50 NYC time and she's already gone...
Off to the second life pub
So what if it is? by daeg · 2006-10-13 08:59 · Score: 1

So what if Intel is making broad use of free publicity? Companies have been doing this for decades. If YouTube and other companies don't like being use for blatent publicity by third party companies they should adjust their business model and terms of service accordingly.

Either that, or wait for the advertisement to gain momentum and replace it with their own advertising that calls out the offending company. Imagine having your thought-out advertising plan to promote Intel Core 2 that links into YouTube suddenly replaced with a video advertising AMD products.
Look at all the crowds ! by Anonymous Coward · 2006-10-13 09:01 · Score: 0

oh wait, my bad, they where waiting for a bus

shoppers just think they are a couple of store front arrangers like you see every day
Nice work environment... by __aaclcg7560 · 2006-10-13 09:04 · Score: 1

What's really crazy is that they put her in a storefront window on 5th Avenue and 39th Street in New York City for 72 hours while she works.

That's a lot nicer working environment than some of the dark hell holes that I worked in as a professional game tester for six years.
Is Second Life "games"? by kinglink · 2006-10-13 09:04 · Score: 1

I've notice a disturbing trend, of "games" news that really isn't about games, but about people using a game like VR (in that it's a virtual world) style system to work. This doesn't mean it's a "games article" and as such I wonder what use is it for it to be placed under "games".

There's no goals in Second Life, and what goals there are can be achieved by legitimently throwing more real money at it so you have more money. There's entertainment value, but everything has entertainment value. So is it really a game or is it a "game like" system and shouldn't be published here?

We can all agree MMORPGs are games, but can we say the same for stuff that has nothing more than a social network. Even the sims have to add tasks and goals to avoid just being called "entertainment", rather then a true game. So how is Second life, exactly a game, and this applicable to "game news"?
1. Re:Is Second Life "games"? by StupidKatz · 2006-10-13 13:30 · Score: 1
  
  It's a game in the same vein that the MOOs and MUSHes of old were games. No real goal, no way to "win" per se, but things could be built in-game and socializing was the order of the day. Think "role play" in the truer sense of the word.
  
  So, is SL a game? Yes. Does it require a heck of a lot more work to have fun than most "modern" games? Yes. Some folks like it, some don't; it shouldn't be "disturbing".
what hype ? by Anonymous Coward · 2006-10-13 09:05 · Score: 0

hype is relative, make a 1000 random calls and guess how many of those even know what second life is let alone those who would want to buy it and pay $15 a month for the priviledge of playing it
1. Re:what hype ? by Anonymous Coward · 2006-10-13 10:34 · Score: 0
  
  SecondLife is free to play. You only pay if you want to own land.
  
  Before you go acting like you know everything, check out the wiki: http://en.wikipedia.org/wiki/Second_life
2. Re:what hype ? by Anonymous Coward · 2006-10-14 01:00 · Score: 0
  
  WIKIPEDIA != "THE WIKI"
  WIKIPEDIA != "THE WIKI"
  WIKIPEDIA != "THE WIKI"
  WIKIPEDIA != "THE WIKI"
  WIKIPEDIA != "THE WIKI"
  WIKIPEDIA != "THE WIKI"
  WIKIPEDIA != "THE WIKI"
  WIKIPEDIA != "THE WIKI"
  
  Wikipedia wasn't the first wiki. It came about 6 years after the first wiki. Referring to it as "the wiki" in this context made me think you were talking about the Linden Scripting Language Wiki, or some wiki dedicated to SL. Please don't refer to Wikipedia as just "wiki". It makes it sound like WP was the first wiki, and/or makes people think that you're talking about some dedicated wiki.
  
  ---
  
  Lameness filter encountered. Post aborted!
  Reason: Don't use so many caps. It's like YELLING.
  
  Lameness filter encountered. Post aborted!
  Reason: Don't use so many caps. It's like YELLING.
  
  Lameness filter encountered. Post aborted!
  Reason: Don't use so many caps. It's like YELLING.
Marketing Extremes? by trongey · 2006-10-13 09:12 · Score: 1

Since when is taking advantage of a free resource considered extreme? I thought that was basic human nature.

--
You never really know how close to the edge you can go until you fall off.
Injured by buzzword shrapnel by kahei · 2006-10-13 09:24 · Score: 5, Funny

Guys, guys! I'm talking to you, guys, the Web 2.0 guys over in the corner there huddled round your 5th generation mobile phone. Yes, that means you, with the blond goatee!

Okay, now I have your attention, I have instructions for you. Yes, you _do_ have to obey. Otherwise I'll take away your black iPods and send your girlfriends back to Japan. Yes, scary huh?

Now: STOP USING THE TERM 'MASHUP'. If you _must_ use it, use it in its original (musical) sense. On NO account use it again and again and again just to mean 'broadcasting substandard content from a stupid location'.

Okay, did you all get that? Good. Now go away somewhere and spend your parent's money. Bye! Yeah, I love you too!

Twits.

--
Whence? Hence. Whither? Thither.
1. Re:Injured by buzzword shrapnel by Sebastopol · 2006-10-13 10:48 · Score: 1
  
  Relax dude, or you'll spill your grande latte on your macbook pro.
  
  I can't believe 'mashup' has become a term now under custody battle between those "who used it first" and clueless "twits".
  
  There should be a rule somewhere that prevents people claiming rights to the etymology or definition of a word until at least five presidential elections have elapsed. 20 years seems about the right cooling off period to argue about such faux-culture nonsense.
  
  --
  https://www.accountkiller.com/removal-requested
2. Re:Injured by buzzword shrapnel by Elbow+Macaroni · 2006-10-14 05:33 · Score: 1
  
  Isn't Mashup more of a caribbean type slang? Or you wouldn't know that since you've never left the states.
  
  --
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  Technically, we are beyond survival.
Re:GuerrillamarketingSecondLifeFlickrHipcastYouTub by Anonymous Coward · 2006-10-13 09:37 · Score: 0

Say it, don't spray it.
Intel ripping off Second Life? by rcamans · 2006-10-13 09:51 · Score: 1

So Intel is paying Second Life almost nothing to own property in it, and making megabucks off it. I don't see how that is news. I can see how "Ooo, Guerilla marketing! Second Life!" would get some marketing fag's panties all wet, but I do not like advertising, or fags, so what the hell is that sh!t doing on /.? This blurb is not news - there is nothing new game-wise, and you certainly cannot "play" the Intel site in Second Life. There are no new products announced here, just what has been already announced. This is advertisers ralking about advertisers, the same as tv talking about tv, and news shows talking about news shows - a complete waste of time. I certainly have a lot better ways to spend my time than on this BS. We need a new section on /. for these articles - the craaaaap section. Don't we have enough of an attention deficit problem without throwing this stuff up?

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wake up and hold your nose
1. Re:Intel ripping off Second Life? by Anonymous Coward · 2006-10-13 11:16 · Score: 0
  
  This fag doesn't like you either, bigot.
Where is it? by SiliconEntity · 2006-10-13 10:23 · Score: 1

So where is this build, in Second Life? Anybody got an address?
1. Re:Where is it? by brain159 · 2006-10-13 13:30 · Score: 1
  
  According to Versu Richelieu's SL profile, "Please contact Rodica Millionsofus regarding access to 72 hour build sim."
  
  Basically, they're building it in a closed sim to stop the General Public turning up and somehow spoiling their Media Event. (shame, I was going to go buy an XCite just for the occasion!)
  
  It's in the same category as Sun's PR thingy of earlier in the week - not properly open for all SLers to visit/attend, therefore just using SL as a cute 3d vr platform buzzword on which to do "closed" things.
Three cheers for Guerilla Marketing! by BillX · 2006-10-13 11:57 · Score: 1

...new masterpiece in the Second Life virtual landscape ... storefront window on 5th Avenue and 39th Street in New York City ... there's a Flickr slide show and her embedded Hipcast audio blog, and soon ... YouTube.

That's... a place I'm not going to be, and 1..2..3..4 services that it just so happens that I don't use. Hey, if it keeps this marketing crap out of my morning paper, I'm all for it.

Three cheers for "guerilla marketing"!

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Caveat Emptor is not a business model.
Seems like... by cke · 2006-10-13 17:08 · Score: 1

Someone already took the time to do some Guerrilla trolling.
Unique as in by DrSkwid · 2006-10-13 18:18 · Score: 1

Unique as in :

Just like Wells Fargo Bank, Toyota, Coca-Cola, CNEt, Sun Microsystems and IBM, Intel are using Second Life to advertise their stuff.

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There are places where the networks are not touching,and there are places where they are-Boeing's Lori Gunter
1. Re:Unique as in by presearch · 2006-10-14 02:11 · Score: 2, Informative
  
  Wells Fargo pulled out in less than a month and moved to Active Worlds.
  I suppose that banks don't like excessive downtime in marketing campaigns.
  Linden Lab still hypes them as a customer for some reason.
Intel slogan by hcdejong · 2006-10-13 23:41 · Score: 1

Did anyone else read that Intel badge (top right of the page of TFL) as

Intel
Centrino Duo

Dual-Core.
No More

?
Faith in Slashdot by LS · 2006-10-14 00:47 · Score: 1

My faith in Slashdot is not completely lost when I seeth at the mawkishness of another buzzword riddled article, ready to post reply criticizing the overuse of the term "mashup", and in delight I find that most highly rated replies are in the exact same vein as I was planning to post. SWEET!

LS

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There is a fine line between being a cultivated citizen and being someone else's crop. - A. J. Patrick Liszkie
I want to be invited! by Bananatree3 · 2006-10-14 03:30 · Score: 1

"Intel has lunched a unique guerrilla marketing campaign for their new dual-core processor."

I really wish I could be at that luncheon
The SL grid can't even stay up 72 hours. by jafuser · 2006-10-14 06:36 · Score: 1

The SL grid had an unscheduled shutdown at about 6:15AM (Pacific) this morning, after the grid "Gods" as they call themselves gave only a 10 second warning that it was kicking everyone off. This did not allow time for people to take up their projects back to their inventory, save their scripts, or even finish a conversation.

As of this writing, it has been down six hours, but apparently the person in this marketing promo was admitted back into the closed grid, while a few thousand residents are all shut out while LL hobbles around looking for yet another permissions exploit.

This sudden grid closure thing has been happening a few times a week lately due to replicator attacks, exploits, or just random centralized server failures. It seems like LL's only goal lately is to hit that 1,000,000 total registered users milestone, everything else be damned. Nevermind that their concurrency:registered ratio is 1/4 of what it was a year ago this time. Nevermind that stability and customer service is at an all time low. Nevermind that they have to spend all of their time on fixing scalability problems instead of fixing long-standing bugs and feature requests. All that seems to matter anymore is that "total registered" number on their home page, which is really only a gauge of how many net-monkeys filled out the "gimmie a free account" form and logged in maybe once.

But it's nice to know the third party marketing promo accounts still get first class access to stay on the grid while they kick everyone else off because they can't be trusted.

But that's the Tao of Linden way I suppose.

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Please consider making an automatic monthly recurring donation to the EFF
So is second life still overrun with furries? by tietokone-olmi · 2006-10-14 13:00 · Score: 1

If it is, well, goddammit, I want no fucking part of it. Let them cyber-yiff one another freely over there but PLEASE FOR THE LOVE OF BOB THE DIVINE DRILLING EQUIPMENT SALESMAN keep this marketing garbage OUT OF MY EYES!

kthxubye.
world-renowned? by Vermifax · 2006-10-15 05:05 · Score: 1

Renowned by who?

Perhaps their world is just 'second life'

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Vermifax

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