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A Concrete Solution To Pollution

PreacherTom writes "With concerns over global warming and pollution control reaching an all-time high, an Italian company has developed an interesting solution. It is called TX Active: a concrete that literally breaks down pollutants in the air. The effects are significant: 'In large cities with persistent pollution problems caused by car emissions, smoke from heating systems, and industrial activities, both the company and outside experts estimate that covering 15% of all visible urban surfaces (painting the walls, repaving the roads) with products containing TX Active could abate pollution by up to 50%.' Even more significant is that the cost is only 30% over that of normal concrete. Remarkable."

65 of 276 comments (clear)

  1. 30% is still a fair amount for nonenvironmentalist by ookabooka · · Score: 4, Insightful

    30% increase in price may not convince those that don't consider the environment that important. Maybe in some places like California or parts of Europe this will take off, but I don't see it becoming commonplace for industrialized or developing cities.

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  2. Global Warming? by SomethingOrOther · · Score: 4, Interesting


    global warming and pollution control

    So WTF does this have to do with global warming? Or does the concrete break down CO2 also?
    Too many buzzwords man

    --
    Anyone quoted by a reporter knows how little they understand
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    1. Re:Global Warming? by halvin · · Score: 4, Insightful
      FTA:
      In the presence of natural or artificial light (this applies also indoors) the photocatalyzer significantly speeds up the natural oxidation processes that cause the decomposition of pollutants, transforming them into less harmful compounds such as water, nitrates, or carbon dioxide.
      So, er, no. It increases CO2.
    2. Re:Global Warming? by archen · · Score: 4, Insightful

      I think with the current scare over CO2 everyone is forgetting the fact that we're still dumping much more hazardous crap into the air. We need to reduce CO2 of course, but would you rather have much more toxic crap floating around in the atmosphere or just CO2 - and I guess that will be the big question. I'm hoping that people will realize that many of these chemicals that break down into CO2 are probably harmful to plants (contributing to acid rain) which reduces the vegetation's ability to remove CO2 from the atmosphere.

    3. Re:Global Warming? by malsdavis · · Score: 2, Insightful

      Toxic compounds can also cause additional Cardon Dioxide release over the long term as they destroy plant-life (via acid rain and other such mechanisms) which then releases CO2 as they decompose.

      Of course this is in addition to the millions of people air pollution kills every year which tends to go unreported.

    4. Re:Global Warming? by beringreenbear · · Score: 2, Interesting

      It's an alternative theory of global warming: The earth is heating up, not just because of pollution, but because of the massive amounts of concrete (rather than grass, trees, and dirt) that cover the ground in "civilized" areas. There is correlation, as well. The amount of concrete in-use has skyrocketed since the beginning of the 20th century. Over the same time period, the average global temperature has risen.

    5. Re:Global Warming? by mrogers · · Score: 2, Informative

      On the contrary, cement production adds more CO2 to the atmosphere than the airline industry. (Source) The production of 1 tonne of cement clinker results in the generation of: ~535 kg "process" CO2 from the calcination of limestone; 375 kg CO2 from fuel used in the kiln; and 70kg CO2 "indirect" emissions from the electricity used. (Source)

  3. Re: 30% is still a fair amount for nonenvironmenta by hcdejong · · Score: 3, Interesting

    FTA: TX Active not only hastens the decomposition of organic and inorganic pollutants, it also prevents their build-up on surfaces, helping to preserve a building's pristine appearance over time.

    So the long-term cost may be lower because you can spend less on cleaning your prestigious HQ.

  4. Limecrete by Anonymous Coward · · Score: 4, Informative

    And if you use limecrete rather than concrete then you can reduce CO2 emmisions by 40% as well.

    Limecrete

    1. Re:Limecrete by onx · · Score: 4, Informative

      Actually limecrete only reduces the emissions involved in creating it by 40% by way of using less energy to fire it, and absorbing some CO2 while curing (hardening on your sidewalk). After that, the limecrete does nothing...overall producing and using limecrete still produces prollution.

  5. Reduce at the source by nuggz · · Score: 4, Insightful

    I have an idea, perhaps we can control pollution forming toxins at the source.
    For example in cars we could promote less intial generation (perhaps even regulate fuel consumption),
    Then before it even leaves the car we run it through some type of catalyst to convert it to less toxic pollutants, or filter out small particles.

    Even better is if we had some sort of On Board Diagnostic system to monitor everything, like make sure there are no leaks between the engine and the filters.

    This seems like an expensive air purifier, though one that might help with the existing problem and be very profitable to sell.

    My biggest question is why have this in concrete? Other than the manufacturer sells concrete.

    The summary is also wrong, it isn't 30% more, they claim $120 for a 5 story building. You must have cheap paint if that's 30% more than plain concrete.

    1. Re: Reduce at the source by hcdejong · · Score: 4, Insightful

      My biggest question is why have this in concrete? Other than the manufacturer sells concrete.

      Controlling pollution at the source is nice, but may not be enough. Emission laws for cars have been hugely successful, but there are still plenty of smog sources out there, not all of which can be cleaned up economically.
      We used to have huge forests that act as pollution sinks. If we can use our urban jungle to do the same, why not?

    2. Re:Reduce at the source by gnool · · Score: 2, Funny
      I have an idea, perhaps we can control pollution forming toxins at the source.
      You mean create clean cars and clean factories that don't pollute the atmosphere? What are you some kind of communist?!
    3. Re: Reduce at the source by JustNiz · · Score: 2, Informative

      >> Emission laws for cars have been hugely successful

      NO they haven't. They've been a token gesture. There's still way too much air pollution from vehicles. We need to do more.

    4. Re: Reduce at the source by hcdejong · · Score: 2

      For petrol-powered cars, I'd call a 99% decrease in several rather toxic substances rather more than a token gesture. The chief remaining problem is CO2. For diesels, efforts are underway at the moment, with high sulfur content in US diesel being a large stumbling block.

    5. Re: Reduce at the source by ThosLives · · Score: 3, Insightful

      Any suggestions? "Solutions" like "stop driving" or "use mass transit" are not acceptable to the public in most places. You can't even say "use centralized power generation and electric cars" because that has several downsides as well: limited range, vast increase in the use of heavy-metal batteries (unless those little ultracapacitor things come online any time soon), centralized generation is a single point of failure, and other side effects.

      Remember, none of the pollution "problem" is technical; we have the technology that would fix all the problems. The difficulty is in the politics, not the technology.

      --
      "There are a dozen opinions on a matter until you know the truth. Then there is only one." - CS Lewis (paraprhase)
    6. Re: Reduce at the source by electroniceric · · Score: 2, Interesting

      There was actually a marked decrease in smog and emissions in many US cities from the late 70s throughout the 80s. Smog increased as vehicle miles travelled increased and particularly as car size shot back up. Sustained low oil prices simply made people unconcerned about these issues.

  6. Re: 30% is still a fair amount for nonenvironmenta by legoburner · · Score: 4, Informative

    Unfortunately the parent (first post) is probably right. Cathalitic convertors (for instance) are still not required in China due to the slight increase in cost of a vehicle. When I was there our tour guide had never even heard of them and was amazed that something existed that could stop some of the thick black smoke coming out of the vehicles there, having no idea (aside from price) why they were not already mandatory.

  7. Paving Out Pollution (2002) by giafly · · Score: 4, Informative

    "Buildings, roads and sidewalks have developed an appetite for air pollution. Researchers in Japan and Hong Kong are testing construction materials coated with titanium dioxide--the stuff of white paint and toothpaste--to see how well they can fight pollution. Better known as a pigment for whiteness, titanium dioxide can clear the air because it is an efficient photocatalyst: it speeds the breakdown of water vapor by ultraviolet light. The results of this reaction are hydroxyl radicals, which attack both inorganic and organic compounds, and turn them into molecules that can be harmlessly washed away with the next rainfall." - Scientific American (Feb 2002 Issue)

    --
    Reduce, reuse, cycle
  8. Re: 30% is still a fair amount for nonenvironmenta by hcdejong · · Score: 4, Informative

    Note: the 30% quote is for pavement with this catalyst. Adding the catalyst to paint would cost much less (TFA says $120 for a five-storey building).

  9. 30% should be subsidised by Knutsi · · Score: 3, Insightful

    If this turns out not to be FUD, it sounds excellend. I bet those 30% extra could easily be subsidised by city gouvernments quite simply due to reduced environmental and health problems.

    If anything, it proves better technology is the cure to problems caused by technology (:

  10. Europe out to make the cash... by MosesJones · · Score: 3, Interesting

    The big problem with the current US approach to global warming (beyond its pure bone-headed stupidity) is that once the US is forced into taking it seriously it will be significantly behind the competition from companies elsewhere in the globe, and paticularly in Europe. British Airways are already offering carbon offsets and these Italians are looking to make cash in another way. Given that this is going to be a huge market in the future there is a real risk to US companies (witness Toyota v Ford/GM) that innovation happens elsewhere.

    --
    An Eye for an Eye will make the whole world blind - Gandhi
    1. Re:Europe out to make the cash... by Kynde · · Score: 2, Interesting

      The big problem with the current US approach to global warming (beyond its pure bone-headed stupidity) is that once the US is forced into taking it seriously it will be significantly behind the competition from companies elsewhere in the globe, and paticularly in Europe.

      Although you're absolutely right, I must add to that there's also an up-side to it. Because for example the Kioto agreement was phrased to force each country to reduce it's CO2 emission levels from what they are now to what they were some time ago. I can't remember the details but the point is that it was also agreed/planned that those emission could be exchanged between countries. Now imagine a country that has been blatantly disregarding all possible CO2 emission cut downs and imagine a country that already tried to be nature-aware and efficient. Guess who's gonna be selling CO2 emissions to whom.

      I just can't figure out how come the emission levels weren't atleast somehow tied to per capita... I mean, rewarding those that have been more pollutive already on the expense of those that have atleast tried to do something seems counter intuitive to me.

      So all in all, albeit sadly, the US might not have it so bad after all. Although, most likely future environmental agreements will atleast one day be loosely tied to per capita and then being competetive in CO2 efficiency will be crucial.

      --
      1 Earth is warming, 2 It's us, 3 it's royally bad, 4 we need to take action NOW
    2. Re:Europe out to make the cash... by ToddML · · Score: 2, Insightful

      I seriously doubt it. As the prices come down and solutions become more reasonable, the U.S. will jump on board rapidly. A series of solar company executives, mostly from Europe, were recently asked who the next big "solar" power would be (right now Germany leads per capita), and most of them mentioned the United States. They all said once the U.S. commits, they will ramp up extremely quickly. So I really think you're overplaying your point.

    3. Re:Europe out to make the cash... by Ben+Hutchings · · Score: 2, Insightful

      I could be wrong, but I don't think this has any effect on greenhouse gases; the pollutants that are broken down are those that cause acid precipitation and health problems. In fact, replacing concrete will involve producing a lot of CO2.

  11. New invention by Richard+W.M.+Jones · · Score: 2, Funny

    Actually, I invented a much better air purification system a while back.

    It consists of a structure which waves in the air on large beams rising from the ground, on which are placed what are known as Local Environmental Air Filters ("LEAF"s).

    The best thing is it uses an innovative self-assembly technique which just requires placing a single capsule in the ground, so installation is pretty simple.

    After use, it can be disassembled using hand tools and the parts reused for many other uses, so it's ideal for use in both developed and developing countries.

    Rich.

    1. Re:New invention by Chocky2 · · Score: 2, Funny

      An excellent idea, however I suspect that problems may arrise around this point:

      > "After use, it can be disassembled using hand tools and the parts reused for many other uses"

      since when the immediately utility provided by disassembling-and-reusing the structure is perceived to outweigh the longer term utility provided by its air-filering function the structures will be disassembled & reused.

      The problem may be exacerbated by the length of time the "innovative self-assembly technique" requires to instll a new instance of the structure and any additional resources required to install and operate it.

      My suggestion would be to focus any further development work in this area on improving the assembly/installation process -- make it quicker, more robust, and less dependent on other resources.

    2. Re:New invention by Richard+W.M.+Jones · · Score: 3, Funny

      Sorry, but if you'd read the End User License Agreement (EULA) for my product you would know that (section 5.2) Benchmarking and Criticism of the Product are not permitted without prior written agreement from Timber Research & Environmental Engineering (T.R.E.E.) Corp. You will be hearing from my lawyers.

      Rich.

  12. wrong way around by __aahlyu4518 · · Score: 2, Interesting

    Don't try to resolve the result of the problem... try to resolve the problem itself !

  13. Re:30% is still a fair amount for nonenvironmental by moro_666 · · Score: 4, Interesting

    I'd say it's exactly 30% more than most of people are willing to pay. Builders of big objects are big companies, and they don't care, they don't have to. If you'd make it 1% cheaper to make than just concrete, it'd be a hit. Any percent more, is a no-go.

      While they are at it, if they'd manage to increase the thermal isolation benefits of the material so that it'd pay off to buy the more expensive one, they'd stand a chance, but even that chance is not remarkable.

    --

    I'd tell you the chances of this story being a dupe, but you wouldn't like it.
  14. Re: 30% is still a fair amount for nonenvironmenta by dbIII · · Score: 2, Interesting
    china. The government there has NO interest in environment,

    However they are spending more than any other govenment on earth installing wind turbines to generate electricity. They are closing down a lot of those death trap coal mines they have. I think facts may be more complicated than your opinions.

  15. Re: 30% is still a fair amount for nonenvironmenta by userlame · · Score: 5, Funny

    Cathalitic convertors

    ...Trying to sway pollution from being Protestant?

  16. Re:30% is still a fair amount for nonenvironmental by A+beautiful+mind · · Score: 2, Insightful

    That's silly. You can find a bigger price fluctuation between offers if you ask for offers in a tender system.

    In Hungary motorways suddently cost 2-3x more after 2002 than before. Some sinister people point out that there was a change of government in 2002, but I'm sure there is no connection. ;)

    --
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    Be yourself no matter what they say
  17. Re: 30% is still a fair amount for nonenvironmenta by Christian+Smith · · Score: 2, Informative

    Catalytic converters will not prevent black smoke if your engine is spent. Cats work mainly on NOx, Hydrocarbons and carbon monoxide, none of these are black smoke. Black smoke is generally soot, and would write off a catalytic converter in all likelihood.

  18. Re:30% is still a fair amount for nonenvironmental by herve_masson · · Score: 5, Informative

    30% increase in price may not convince those that don't consider the environment that important

    30% more for the *painting*; when you're dealing with city buildings, this part is next to negligible compared to the rest. If that product is as efficient as TFA says, I don't see it as a problem at all, and personally would like to see it either made non-optional, or tax assisted. The fact it also helps to keep surfaces clean would by itself be enough to motivate buyers.

  19. and do nothing in return by Shivetya · · Score: 3, Insightful

    Offsets are crap.

    Anyone who sponsors the idea of using "carbon offsets" is doing nothing but transfering wealth from one entity to another. It has nothing to do with protecting the environment and should be laughed at when mentioned.

    --
    * Winners compare their achievements to their goals, losers compare theirs to that of others.
  20. Re:30% is still a fair amount for nonenvironmental by hey! · · Score: 3, Interesting

    I'd say it's exactly 30% more than most of people are willing to pay. Builders of big objects are big companies, and they don't care, they don't have to. If you'd make it 1% cheaper to make than just concrete, it'd be a hit. Any percent more, is a no-go.

    Whenever I visit Dallas, I wish I had a penny for every ton of concrete in that city.

    However, I think the idea might be that the use of this material could be mandated. It probably would not be mandated in most cities, but certain cities whose climate makes them vulnerable to pollution problems might consdider it.

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  21. Re:30% is still a fair amount for nonenvironmental by gafisher · · Score: 2, Informative

    As with hybrid cars and low-e windows, this is one area where tax credits could make the difference. Presumably the manufacturers and distributors of this stuff were generous in the last round of political campaign fundraising.

  22. Re:30% is still a fair amount for nonenvironmental by C0deJunkie · · Score: 3, Insightful

    While the parent is absolutely correct, the comment doesn't account for the fact that the EU and the Italian legislators push anything that goes toward limiting pollution with a great effort. That is, maybe the builders may receive a sort of compensation for using this kind of material, as the house owners who build photovoltaic panels are receiving since a couple of years ago.

  23. No Troll by zeromorph · · Score: 3, Interesting

    Parent is not a troll!

    This is actually a possible scenario. Not for the Amazonian rainforest but for the so called "green lungs" of the cities. These concrete could actually influence decision about smaller tree covered areas inside or next to urban areas and whether they are needed for the micro-climate of the area or not.

    As posted by someone above:

    Don't try to resolve the result of the problem... try to resolve the problem itself !
    --
    "Hannibal's plans never work right. They just work." Amy/A-Team
  24. Re:30% is still a fair amount for nonenvironmental by C0deJunkie · · Score: 3, Informative

    From the italcementi site.
    TX Active® is a photocatalytic principle for cement products which can reduce organic and inorganic pollutants that are present in the air. Its effectiveness has been thoroughly tested and thus certified by important independent research centers (CNR, ARPA, IspraResearchCenter). Its formulation is the result of 10 years of research, tests and applications carried out by CTG (Centro Tecnico di Gruppo, a company in the Italcementi Group) which has led to the final formulation of the active principle.

  25. Re:30% is still a fair amount for nonenvironmental by Ingolfke · · Score: 3, Insightful

    I totally agree with you... those stupid fuckers who hate the environment so much that they purchase cars that don't run only on electricty, when the cost of those cars is only 30 to 50% more than normal cars... AGGGHH.... I just don't understand why those people hate trees and birds and lungs so much. They're probably rolling around in their filthy money laughing at the rest of us as we choke on the noxious gases from their Honda Civics and Ford Foci.

  26. Re:30% is still a fair amount for nonenvironmental by MightyYar · · Score: 3, Interesting

    On the other hand, it only needs to be on the exposed surface of the building. Even at a 30% premium, it is cheaper than marble, granite, glass, etc. It might give a builder an excuse to have a bare concrete exterior without being accused of making an ugly building. "It fights pollution! Isn't that more important than being pretty?"

    --
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  27. Re:concrete=as pollution efficient as a burning ri by Caldeso · · Score: 2, Informative

    It's actually fairly common practice in LEED-certified buildings to use concrete walls as thermal stores, where the sheer mass of the concrete makes it effective at storing heat to be radiated back out later.

  28. Re:30% is still a fair amount for nonenvironmental by Charcharodon · · Score: 5, Insightful
    You are quite wrong. The polution eating qualities of this material is a secondary bonus to what this material is really good for, which is to keep crud from building up on buildings. Corporations, even the greedy, mean, puppy kicking kinds like their icons to be bold and most of all clean and shinny. They also like keeping all that money they get from kicking puppies, so paying people to clean their giant icons costs lots of money even if you use illegals to do it. A 30% boost in price is a small amount to be paid for something that only needs to be cleaned every great once in a while.

    The concrete will be quite common, because of a simple fact corporations don't build roads, governments do, and they are about as hyper anal about the environment as they come, reguardless of what the media says. Lot's of money coming from the federal government has alot of strings attached to it. Cities get alot of flack over polution and loose alot of funding over it. Getting people out of their cars has been a non-starter to reduce polution, but getting the numbers to drop with a special concrete or paint is simplicity in itself, when compared to light rail and other polution fighting schemes.

    There is another large group in the US that is willing to pay quite a bit of money for this technology, and that is parents. Ask any parent with an asthmatic child if they would be willing to do something as simple as repaint their home inside and out to better the life of their suffering child and you'll most likely see them jumping in their car and hurrying off to the hardware store before you can even get an answer. Most of the polution in the US, as in greater than 50%, comes not from industry but people. It is the average person whose mind has to be changed, not the corporations. Most people are more than willing to make simple changes in their lives or part with a reasonable amount of money to do so, especially if it will have a real impact on the life of their child.

    I wouldn't be surprised to see this paint become mandatory to use at schools and public buildings with just a few years. Even if it didn't or ever get used by corporations, there are 300,000,000 in the US that live in a lot of houses. It wouldn't take very many to start making a noticeable impact on the polution.

  29. Mega-Dupe by fdiskne1 · · Score: 2, Informative

    I knew this sounded familiar. This one is from back in July of 2005 so I suppose it may be worth a repost. The CNN article linked in the earlier post no longer exists.

    http://science.slashdot.org/article.pl?sid=05/07/2 4/064246

    --
    But why is the rum gone?
  30. Too much marketing, not enough facts by GreatBunzinni · · Score: 3, Insightful

    First of all, portland cement already absorbs CO2, so this isn't new. What TFA fails to mention is that the production of portland cement produces a heck of a lot of CO2. So in effect the building materials made from that material do indeed absorb CO2 but only a fraction that it's manufacture launched into the atmosphere. TFA doesn't mention how much CO2 does the manufacture of the miraculous compound produces.

    Second, TFA fails to mention that no material is capable of absorbing a constant rate of some compound for as long as anyone cares to measure. In the case of porland cement it does indeed absorb CO2 but only in the surface. The CO2 absorption doesn't penetrate more than a couple of cm beyond the element's surface and as time passes, the rate of absorption decreases until it doesn't absorb anything anymore. So TFA doesn't state what does it mean by 30%. Is it the total amount absorbed? Is it peak absorption rate? Is it the time window where the compound stays unsaturated? What is it? That information is vital to evaluate if it justifies the added cost.

    Third. What effect does that compound has on the concrete's mechanical properties? Does it make it more fragile? More permeable? Less resistant?

    Fourth, TFA states that it only costs 30% more. Only? How do you justify a 30% increase on building costs just because someone decided to use a useless compound due to some marketing gimmick?

    As I see it, this product is useless. It is tailored to ignorant people who are willing to spend lots of money on something just because someone decided to slap a "green" sticker on it. There are far more efficient and proven ways to absorb CO2 and other greenhouse gases than using some "green" product on concrete. For example, invest on green spaces, on passive heating/cooling systems, on energy-efficient lighting solutions, etc... Heck, instead of spending 30% of the building costs on funny concrete why not invest that money on some eco-friendly project? All those suggestions do a whole lot more for the environmnet than some snake oil product to add to the concrete mixture.

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  31. Re:30% is still a fair amount for nonenvironmental by Pink+Tinkletini · · Score: 3, Insightful
    Builders of big objects are big companies, and they don't care, they don't have to.
    Not always. Architects as diverse Norman Foster and Bruce Fowle have built their reputations on being green, and their talent doesn't come cheap. Plenty of big companies are willing to pay a premium for the ability to say they're environmentally conscious. Greenroofs are a huge hit in Chicago for this reason. Waterless urinals are the next big thing in New York. Look at the new Hearst building or the Condé Nast headquarters for concrete examples.

    I wouldn't be so quick to dismiss "big companies" as pure evil. Sometimes, they do care, because they have to.
  32. 30%concrete price is not 30%increase of bldg price by spineboy · · Score: 3, Interesting

    Usually labor is the major cost of making anything. The cost of concrete as a percentage of the building whole is probably a small amount. I just looked up the average concrete cost per home -around $6500 for an average sized home. An average priced home in the USA is $227,000 (the market can vary widely - here in California the average price is around $450,000)
    Anyway, the concrete cost is only about 3% of the total cost of building a home - not much, and thus affordable.
    Yes, I know that modern office buildings probablky have a higher percentage of concrete, but it still is not the major cost of a building - labor is.

    --
    ..........FULL STOP.
  33. Sounds plausible by Anne_Nonymous · · Score: 3, Funny

    >> an Italian company has developed... a concrete that literally breaks down pollutants in the air...

    Sounds plausible. Wasn't it the Italians who created a concrete which absorbs and contains competing mobsters?

  34. Heh. Can't really see it happening by Moraelin · · Score: 3, Insightful
    It might give a builder an excuse to have a bare concrete exterior without being accused of making an ugly building. "It fights pollution! Isn't that more important than being pretty?"


    Heh. Sorry, I just can't see it happening like that. (Except maybe if their PR department says that that claim would improve the corporate image or something.)

    Most of the corporations don't really give a fuck about the environment or social responsibility or even ethics. Their _only_ legal responsibility is to make more money for the shareholder. And they'll do just that. If doing the ecologically sane, socially responsible, or ethical thing would cause 1% less profits, it's their legal _duty_ to _not_ do it.

    The industry (as a whole) has a long history of doing anything up to (and including) dumping poisons into rivers or into the atmosphere. It's been perfectly happy to cause health problems all the way to cancer and poisoning in the nearby towns (both mining and manufacturing did that), in its own workers (see the fact that they knew since the end of the 19'th century that asbestos tends to cause lung cancer), or even in its customers (see the tobacco industry.)

    The only thing that _ever_ dragged it kicking and screaming into cleaning up its act was the law. At some point society decided, "no, sorry, we're not having _that_ shit dumped into our town's river and ground water. Put a filter on it or we'll make it even more expensive to ignore us." And even then invariably the industry has put up quite a fight, including astroturfing, lobbying, PR lies campaigns, threatening to fire everyone and move somewhere else, etc.

    Sadly I just don't see it working any differently this time. Now you're asking them to pay extra (in most cases having an ugly building _is_ paying extra, in an indirect way: less rent, lost customers, public image, whatever) not just to clean their own act, but basically to clean everyone else's pollution too. Expect a heartfelt laugh in the face if you tried convincing someone to volunteer to do that. Either the law forces them to, or it just won't happen.
    --
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    1. Re:Heh. Can't really see it happening by FirienFirien · · Score: 4, Informative

      cause 1% less profits, it's their legal _duty_ to _not_ do it

      Not quite. There are grey elements there too - if you can improve your public image by being sane, responsible, ethical, then more people will buy your product. My pension advisor asked me whether I wanted to invest into strictly ethical companies, it seemed to be a standard question; the implication then is that companies with ethical policies get some more investment. Sure, the companies with unethical policies can make more money by those actions, but the companies still have a choice; Google could make more money by being evil! But they somehow still manage to be one of the most lucrative companies.

      It's never black and white.

      --
      Browsing with +2 to insightful posts and a higher threshold makes the average post seen seem a lot more ingenious
    2. Re:Heh. Can't really see it happening by drsquare · · Score: 2, Insightful
      Most of the corporations don't really give a fuck about the environment or social responsibility or even ethics. Their _only_ legal responsibility is to make more money for the shareholder.


      Why do companies have a responsibility to absorb pollution made by other people?

      You tirade might have carried some weight if you'd committed yourself to rebuilding your house/garden with this concrete.
    3. Re:Heh. Can't really see it happening by PinkPanther · · Score: 3, Insightful
      It's never black and white.
      I'd say that sentence is 100% contradictory...you are saying that it is black and white about being black and white?
      --
      It's a simple matter of complex programming.
    4. Re:Heh. Can't really see it happening by Moraelin · · Score: 2, Interesting
      I think we are on the same page...


      I think so too, but let's nitpick at the details anyway ;)

      I was just pointing out that the entire building would not need to be constructed out of the expensive material - just the outside.


      Very true and insightful that, but that outer layer might still be either (A) more expensive than leaving it as it is, or (B) more ugly than you'd want it to be.

      They are already cladding buildings with expensive materials - far more expensive than 130% of concrete. [...]Not all corporate buildings are status-building headquarters... there are an awful lot of warehouses, substations, factories, etc.


      I took the liberty of putting those two phrases next to each other, because, as I understand it (but I could be wrong), your position revolves around the assumption that both might be true at the same time for the same building. Please correct me if I'm wrong.

      The problem is that while both of those two phrases are very true and insightful, they also apply to entirely different building.

      The warehouses, substations, factories, etc, that you mention weren't covered in glass and marble to start with. Some may be just covered in cheap paint (once every 20 years or so, for that matter), or be bare brick or cement to start with. In which case removing the old paint and covering them in eco-friendly cement is just an extra expense. Some were covered in thermo-insulating panels, soundproofing panels, whatever pqanels. The eco-friendly cement would have to come on top of those, in that case, which is an extra expense.

      Basically what I'm saying is that the companies have been penny-pinching as it is. You can't really say that it's cheaper to cover it this concrete instead of in marble or glass, because that kind of building wasn't covered in marble or glass to start with.

      If that building really could work just as well as bare concrete (needed no insulation, etc) it is pretty much just that plus a thin layer of cheap paint already. And even that layer of paint is because of the community, as you do mention yourself:

      I was putting forward a scenario where they could throw up a cheap ugly concrete building, and then when the community objects they can claim that it's good for the environment.


      Call me a jaded old cynic, but I think that expecting them to understand that is an overly optimistic view for most communities. The NIMBY (Not In My Back Yard) factor can -- and very often does -- override any other lip service they might pay to ecology, safety, local economy, etc. Plus, there's the other factor you mention below:

      Me? I like pretty buildings. I like the Chrysler Building. I currently live in a big, ugly, concrete apartment building. Ugly buildings are not good for MY environment :)


      Well, that's just the thing: 99% of the population thinks like you do. Nobody wants ugly buildings in their environment, so property values tend to go down everywhere around them.

      Dunno about where you live, but here even those big ugly concrete apartment buildings are at least covered in a coat of paint. If you actually left one to look like bare concrete, you'd find that not only _you_ have to lower prices substantially to find people willing to live there, but the same would suddenly apply to every building around it. Good luck explaining to the other building's owner that he has to take a loss so you can be eco-friendly.

      The same applies to a lot of the warehouses, substations, factories, etc. You try leaving those looking like bare concrete, and they'll lower the attractivity of anything that's on the same street or has line-of-sight to it. Judging by some big factories I've seen, that could mean pretty much half the city.
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    5. Re:Heh. Can't really see it happening by majutsu · · Score: 2, Insightful
      Their _only_ legal responsibility is to make more money for the shareholder. And they'll do just that. If doing the ecologically sane, socially responsible, or ethical thing would cause 1% less profits, it's their legal _duty_ to _not_ do it.
      I hate it when people write this bullshit. They also have to follow federal/state/local laws applicable to their area. And doing the socially responsible thing may pay off in bigger profits. Many companies seem to agree with their donations to charities, etcetera. Absolute principles like the one quoted suck absolutely.
    6. Re:Heh. Can't really see it happening by manno · · Score: 2, Interesting

      OMG it'z teh c0rpZorZ they're teh 3v!l3!

      I think you're missing his argument, he's saying that putting a Concrete +30% product on your buildings exterior would cheaper than putting a marble/granite/ect. finish on the building. He's not advocating that you make your concrete footings/pylons/columns/slabs out of it, but the finished exterior. I'm a construction consultant, and I do estimating, and when I read "is only 30% over that of normal concrete" I started laughing so hard I nearly spit coffee all over my monitor. but the grandparent has a good point. If you use this material, just for the exterior, and not the structural shell I could see a lot of companies doing it. It would also be a good idea to make a stucco like product with the same properties that could be sprayed on to a finished exterior as well. It's a good idea.

      -manno

  35. Re:30% is still a fair amount for nonenvironmental by pcmanjon · · Score: 3, Funny

    You think that whenever you visit Dallas?

    Gee, I drive there every day and all I can think of is how shitty the city is and how I want to get back to Fort Worth.

    I highly doubt any city is going to pay 30% more though. The cities and counties out here bid to the cheapest contractor and the cheapest contractor is probably going to get the cheapest concrete.

  36. Re:30% is still a fair amount for nonenvironmental by WindBourne · · Score: 2, Interesting

    try spending some time in large cities. Chicago, San Fransisco, and even Denver are forcing builders and companies to be a great deal more green. In particular, Chicago is starting to push green rooftops and Denver is about to push an initiative for 1,000,000 new trees in Denver. So actually, the 30% may work. Besides, it is just titanium dioxide and 30% is way too much for it.

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    I prefer the "u" in honour as it seems to be missing these days.
  37. It doesn't make the BUILDING 30% more expensive by wealthychef · · Score: 2, Insightful

    Let's keep in mind that in building anything, raw materials are not the highest cost. In fact, labor-related costs are #1, probably. As another poster pointed out, this only has to be used on the exterior, so it's only half or less of the total concrete needed, perhaps, plus concrete may not be the biggest materials cost of building a building, plus materials are not even half the cost of construction, so I'm willing to bet if you use this concrete it increases the cost of an office building by maybe 5% max, if that. I'm definitely guesstimating here, but it's not what it sounds like, keep that in mind. I think it would be reasonable to mandate this stuff if it's good as it costs. Plus, it will probably get cheaper over time, as competition sets in due to more stringent standards.

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    Currently hooked on AMP
  38. Re:30% is still a fair amount for nonenvironmental by debianlinux · · Score: 2, Interesting

    Do a little research on Leadership in Energy and Environmental Design. Fact is, LEED works well as a motivation for Owner and Contractor to spend more money on energy efficient and environmentally friendly construction methods.

  39. Re:30% is still a fair amount for nonenvironmental by Chacham · · Score: 2, Interesting

    how many of the "average person" will just be lazy instead of trying to make things better for their children, or society as a whole.

    Nope. Nearly everyone wants to help. The first and foremost thing is, however, is ti really a problem.

    Regardless of what the self-appointed prophets of doom think, not everyone believes there is a problem. Whether there is or is not a problem is absolutely irrelevant. The question is, do peope think there is a problem.

    There are plenty of reasons people reject the claims of a worse tomorrow. That has to do with communication of the message, religous beliefs, faith in technology, and so on. But it has nearly nothing to do with people being lazy.

    All you have to do is drive through a residential neighborhood and see how many homes didn't put their recycle bins out... ever.

    How do you know if they do it ever? How about those people who have a simple system they've had for years, and simply use the bin once in a while. Or the people that never buy plastic in the first place.

    Or the ones that look at their trash container being full, and dump regular trash in with their recycling, saying "What does it hurt?"

    They are entitled to their opinion.

    The bottom line is that most people are inherently lazy. And unless their house needed repainting, or their sidewalk/driveway needed to be repaved, they won't do it. Even parents with kids that have asthma. Some will, but most won't.

    You are a self-righteous jerk. Why are your beliefs better than everyone else's? Why is it that if people don't do what you think they should do, they are "lazy"? Why did you have to throw in an insult that even parents of kids that have asthma won't help?

    Personally, i refuse to recycle because of jerks like you. I don't believe in all the doom and gloom, but if other people want to recycle because that's their thing, i have no problem. And i;m even willing to help. However, as soon as my city made an ordinance that one must recycle, i simply refuse to recycle. I'll walk the extra mile to use a garbage can instead of a recycling bin. Why? Because of jerks like you that force your personal beliefs on others. You even look down on others for not believing what you believe.

    You don't have to believe what others believe. You don't even have to respect what they believe. However, you should respect they're inherent right to believe anything, even if it is wrong.

  40. Re:30% is still a fair amount for nonenvironmental by Gotta+ask+yourself.. · · Score: 3, Insightful
    I highly doubt any city is going to pay 30% more though. The cities and counties out here bid to the cheapest contractor and the cheapest contractor is probably going to get the cheapest concrete.

    How much a solution is going to cost versus another one isn't (or shouldn't be) calculated only on the basis of the concrete's cost, but also on the other costs or savings that a certain solution is going to induce.

    In the case of this special concrete, the city would probably see a net saving by not having to spend money to counter pollution in other ways and, since there would be a net decrease of health expenses as well, countries where health services are paid by the state (with people's taxes) would greatly benefit too. Add to that that the less money you spend for health issues, the more you have left to spend for other things, the more you drive the economy.

  41. Re:30% is still a fair amount for nonenvironmental by Gotta+ask+yourself.. · · Score: 2, Insightful

    Of course I was implying that the government should incentive the usage of this kind of concrete because, in the end, it will have a benefit from it.

  42. Re:30% is still a fair amount for nonenvironmental by adrianmonk · · Score: 2, Insightful
    I highly doubt any city is going to pay 30% more though. The cities and counties out here bid to the cheapest contractor and the cheapest contractor is probably going to get the cheapest concrete.

    Is it as simple as that? If it is, when the city asks me to bid to build 10 miles of road, I'll submit a bid to build only 5 miles of road instead. I'll come in at half the price of everyone else and be awarded the contract every time.

    I guess the reason that wouldn't work is that there are certain requirements that must be met for your bid to be accepted. If this special concrete is a requirement, everyone who submits a bid will have to build the road will have to bid based on using that type of concrete. So the bidding process isn't really relevant. What's relevant is whether the city (or county or whatever authority is building the road) will be willing to make it a requirement when they know it means the bids will come in higher.

    For what it's worth, I would guess the cost of the concrete only makes up something like 25% of the cost of building a road. You have to have a bunch of machinery to pour the concrete, people to run it, not to mention stuff like surveying, lots of site preparation (moving earth and grading things), drainage, signs, traffic signals, stripes and reflectors, and so on. If concrete makes up 25% of the cost of building the road, then that 30% premium on special concrete becomes only a 7.5% premium on the cost of the whole job, which might be easier to swallow.