Amazon Collapses Under Weight of 1,000 Xboxes
theodp writes "Is there such a thing as a BusinessWeek Cover Jinx? Amazon was bitten by the success of its 1,000 Xboxes for $100 promotion, which brought the entire site to its knees for about 15 minutes on Thanksgiving Day. Singing the too-much-traffic blues on Black Friday were Wal-Mart and Disney."
One word: Oops!
"No freeman shall ever be debarred the use of arms." -- Thomas Jefferson
I wonder why they didn't just setup a basic html page or two for the home page in order to handle the traffic. By enabling a landing page for 15 minutes or so, they could have directed all the folks seeking these incredible deals to the correct page, instead of ensuring everyone is fed dynamic CPU-intensive pages. It's not like it's the first time that Walmart or Amazon have experienced traffic spikes.
Crack - Free with every butt and set of boobs
There was almost no chance at getting one of these. The site was completely and utterly unresponsive between 1:56PM EST and 2:09PM EST. When a page loaded at 2:09PM, it was sold out.
It would have been different if at 2:00:23PM EST it said it was sold out, but not. It might as well not have been on there at all, because getting that deal was pretty much impossible. I wonder how many of the winners were on Amazon's network?
Job? I don't have time to get a job! Who will sit around and bitch about being broke and unemployed then?
They were selling 1,000 XBox 360s for only $100 a piece. The deal started at exactly 2PM EST, the exact period of time Amazon went down. Entire forums of people were sitting and refreshing the pages. It was pretty easy to gauge what the cause was. :-/
Javascript + Nintendo DSi = DSiCade
here evil grin
. The guy will probably protest it though.
The simple truth is that interstellar distances will not fit into the human imagination
- Douglas Adams
So was Amazon selling 1,000 XBOX systems at $100? Or selling a $1,000 XBOX system at $100?
It could be that the only purpose of your life is to serve as a warning to others.
That's what typically happens when marketing is out of touch with engineering. My educated guess would be that marketing droids "forgot" to mention this promotion to engineering. If they did, assuming that Amazon's tech team is any good, this idea would get shot down pretty quickly as one which would creating a DOS attack.
And of course it was the tech team which ended up spending its holidays fixing the site, not marketing. (You can probably tell that I am taking it a bit personally and for a reason...)
"You mortals are so obtuse." -Q
Apple relatively rare deals on iPods bought store was down for a couple of hours today.
Here's the buyer asking if the contract is binding including an email from the seller.
Jeez - You would've thought they were selling Bags Of Crap with the way that server went down...
On a serious note. They knew this was coming. It was marketed heavily and they should be ashamed for not being prepared to handle the onslaught of refreshers.
How does Amazon think that a promotion like that would increase overall sales anyway? What they should have done is said that XBoxs will be onsale randomly throughout the day, so check the price from time to time to see if you are a lucky recipient of the sales price. There will be 100 randomly allocated sales items to customers each hour until the promotion ends.
That would bring more traffic to their website and keep it there all day. Much better idea!
Oh wait... Hmm....
It is your personal duty to fight for what is right on a daily basis. Ignoring injustice is identical to approving
CompUSA and Best Buy. Black Friday must be a living nightmare for the half-assed tech staff shopping stores must hire to some extent.
Surprisingly enough, Circuit City loaded perfectly fine. Does this say something about it's popularity, or it's hiring practices for IT?
Ping is blocked by Amazon's firewall.
I'd buy an XBOX 360 for $100 .. heck I'd buy 10.
Based on the fact CompUSA is running on IIS, Best Buy is running Apache on Linux via Akamai and Circuit City is running SUN One via Akami, we can conclude that Comp USA's tech is half-assed, and Best Buy and Circuit City's techs may be half-assed, but Circuit City is helped by being less popular.
Ehh. This is nothing new. You should see Woot.com after they throw up a Bag-o-Crap on the site during a "wootoff". Their site at least says "Server is to Busy". Maybe Amazon.com should have thought twice before deciding to do a stunt like that.
Hey wait a second. When was the last time a Microsoft product cause a VOLUNTARY distributed denial of service attack?
Procrastinating life a way at a rapid rate of speed.
using Ruby on Rails to do their site - IT DOESN'T SCALE!
oh wait.
I haven't been able to get into the Apple Store tonight, it's been down all evening. They had a big one-day sale today, I bought a Bluetooth Mighty Mouse ($11 off, yay!) this afternoon and now I can't back get in to check the order status.
I've never heard of the Apple Store going down under a high load, but it often goes down briefly when product or price changes are made. I figure it didn't go down due to high traffic, but this is a rather long outage, compared to most updates. But still, it should be giving a "down for updates" err msg instead of a generic WebObjects error page.
The engineers behind a website as well-known and popular as amazon.com should have developed a system that could successfully handle a large, unexpected amount of traffic. At the very least, their system could have failed gracefully, rather than just shitting out like it did.
Blame marketing all you want. But part of engineering is taking the unexpected into account, and making sure your system can handle virtually whatever is thrown at it. And if something arises that it can't handle, it should be able to detect this, and fail in a way that minimizes the cost of failure (ie. the site isn't completely unavailable for 15 minutes).
Which leads me to think: was this a beta test for this EC2 system? I mean, there's no better bait for the millions of youngsters out there than a cheap top-o-the-line console. What better way to stress test your system than to have 100s of 1000s of people hit your site at the same time? If Amazon has logged the traffic data (and they'd be incredibly stupid not to), it would be a gold mine for their engineers. Eventually expect them to offer just such a service which can handle the such spikes, and pitch it to the Best Buys and Walmarts of the the world.
Now let's see of they can survive a slashdotting!
I will forever be a student.
No I don't have proof, but having the most prominent retail website in the world hawk your product is worth a lot of cash. The $100 special gets reported by multiple media sources, "1000 Xbox 360s sell out in 9 minutes", "Demand for Xbox 360s brings down Amazon's website". If Sony wants the headlines of people going crazy about the PS3, why wouldn't Microsoft want the same? Does anyone believe that 10 minutes of poor connectivity will hurt a website's reputation? Server problems yes, super cheap deals no. "Oh no, too many people are coming to our website for the great, great deals!" People are going to associate Amazon's name with amazing one time sales, which is only going to help them. Both Microsoft and Amazon have benefited from this sale.
Click on the "parent" link bozo.
The fact that the Amazon jungle has collapsed under the weight of a thousand boxes surprises me little. In fact I thought the number would have been more. Boxes to transport wood, made of... wood... it's no wonder really. This is a sad day. The diversity of species in the Amazon is huge. The fact that it has collapsed is worrying to say the least. This is likely to result in a whole series of follow-on effects: Global Warming will quicken; The ice-caps will melt; The Ozone Hole will become a non-issue (the hole will be so big, we'll start calling normal bits of sky the Ozone Zones). I have no idea why nobody thought of the children.
Because if everyone had to keep clicking through the checkout process, every transaction would add another 3 or 4 page loads. One click is merely a way to avoid these extra page loads and not bring down the server too often.
That, and it also explains why there's no link in the story - we don't want to slashdot Amazon again, do we?
Exactly the same thing happened to Madman's website when they had an online AU$10 DVDs for 10 Hours sale to celebrate their tenth anniversary. The website was completely inaccessible for those 10 hours, and led to a lot of irate anime fanboys. ;)
It's a Bagel.
A lot of the traffic came from Digg... the $100 XB360 story was on the front page twice. Once when it originally broke, and a reminder on thanksgiving.
-jX
Don't you just love politics? It's like a comedy of errors.
It must be the excessive packaging that they use these days. All that cardboard has to come from somewhere. It might as well be Amazonian jungle foliage, since the rain forest is doomed from the pollution everyone will cause when they fire up their X-Boxes, Wiis, and PS3s (and the TVs they connect to).
When our name is on the back of your car, we're behind you all the way!
It was up sporadically during those ten hours, and I was able to actually get through the checkout at hour nine. Of course, I'd pre-prepared my list of purchase because I knew that their servers would crash. Just like when Virgin Airlines offered a limited number of $1 flights in some promotion they had.
A game has objectives and is competitive, anything else is just play
This is the email I sent to the Associated Press after they reported the $100 X-Box 360 deal in a story, but failed to mention the number of consoles Amazon had for sale at the discounted price:
Entire forums of people How many Library of Congresses would it take to fit all those forums of people?
I don't even live in America, but a week ago I re-opened an US Amazon account just for this promo.
Even considering shipping and customs (no less than 100 dollars I think) It was a hell of a deal...
Oh, after that, I browsed around the site and bought "World War Z" and planning to buy "I am legend",
And how many ping-pong balls could fit in the fora?
Hail Eris, full of mischief...
E pluribus sanguinem
Presumably, the weight of the controllers contributed most to the crushing.
My Photography - http://ian-x.com
The Deathlings (comic) - http://thedeathlings.com
Thank you for writing about this situation which you encoutered with
our web site.
First, please allow me to express my sincere apologies for any
frustration that has been caused. It is certainly not our intention
for our customers to have anything but a pleasant experience at our
store.
We are working hard to provide a stress-free and convenient holiday
shopping experience at Amazon.com. Unfortunately, we have not met
that standard in this case.
Please note many customers voted for customer vote program and were
waiting to place their orders at 11 A.M. This caused high network
traffic and hence our web site was slow.
We utilize top of the line servers, internal routers and network
connections. Although we often wish we could avert this problem,
many issues regarding speed are actually a result of complex
routing patterns over the Internet itself. Even the best Internet
services can't get around this fundamental problems.
To help prevent this problem in the future, you can reset your
cachesize. Go to the "Cache" or "Temporary Internet Files" option
on your web browser (in Internet Explorer, go to "Tools" and
choose "Internet Options"; if you use Netscape, go to "Options" and
choose "Network Preferences"), and make sure you have your memory
cache set to 3000 kilobytes, and your disk cache set to 5000
kilobytes.
For instructions on clearing your cache on other browsers and
platforms, please consult your browser's help documentation for
details on how to manage this process.
We here at Amazon customer service continuously strive to assist the
customers in each and every way can and feel disappointed when we
are unable to address customer's concerns. I hope you can understand
our limitations in this regard. as if the problem were the fault of my firefox cache
They're using their grammar skills there.
Meanwhile, pro-Microsoft zealots on Slashdot continue to ignore the huge problems Microsoft is having with their poor quality and expensive online services.
Major problems still unresolved, customers demanding refunds and many are returning their machines outright.
Looks like his two PS3s are still for sale, though at a substantial discount from the $1999 he was origianlly hoping for. I hope he enjoys playing with his two shiny PS3s, 'cause he's still horribly overpriced. The dude has completely missed the window of opportunity.
Amusingly, on the updated eBay page, he's removed the pics of his girlfriend, but retained the fish photo. Maybe he'll throw in some fresh fish filets:
Butthead eBay gouger : Hmmm, I'll make a quick buck by gouging some desperate fool
Butthead eBay gouger : please please PLEASE SOMEBODY BUY THESE DAMNED videogames!!! I don't want to get stuck with them. All my jock friends will make fun of me.
Maybe if you buy his PS3 for $2000, his girlfriend will give you a "happy ending". And the fish must be for the fetish freaks.
Somebody installed Linux on his PS3 and put it online.
He proposes to give it away to the first person who can hack it : Own this Playstation 3 and earn it!
Just in case...
Is it always cool to downmod when you can say so much in one word? Few things in life can be done like that. Amazon.com screwed up, which is pretty weird to me given how many people mantain and check for errors. Oops! Besides, it's pretty bad a bunch of fanboys can crash a site that should be able to resist traffic spikes. So not only was my point valid, it generated interesting conversation. apparently that deserves a 0.
"No freeman shall ever be debarred the use of arms." -- Thomas Jefferson
Happy ending? Didn't you notice her braces??
'Thats they exact same thing a banana wrench monkey.'
Should have thought to use the HTTPS link to instead. :|
Although I managed to get to the verification page using the HTTP link, their dumbfvck servers didn't think that 8 + 6 = 14
I work the midnight shift and am never able to get on their site during those times. Does that happen to anyone else?
Now, why whould they do this?
If they got a couple million people on their site as a result of this insanity, they only need to get about $0.10 per customer to make up for what they lost on the promotion. Well worth the money.
Sometimes boldness is in fashion. Sometimes only the brave will be bold.