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Top Ten Apple Rumors of All Time

An anonymous reader writes "CNET have taken a look back at 30 years of Apple rumors during which we have witnessed Apple's 'rise, fall, and rise again, like a kind of technological Jesus Christ.' Some of the rumors are outrageous, and some came true. The list includes such treasures as the Apple-Nintendo merger, which the article calls 'utterly outlandish,' and the persistent rumor that Apple will release Mac OS X for PC — described as 'so counter-productive and financially damaging for Apple that we doubt the company has ever seriously considered it.' There is also mention of the iPhone, which CNET says is 'an elaborate hoax dreamed up by Steve Jobs to keep journalists busy.'"

36 of 170 comments (clear)

  1. Mac OS X for the PC by Anonymous Coward · · Score: 4, Insightful

    Actually, the criticisms of this particular rumour were spot on. Apple would have to be insane to release Mac OS X for the PC.

    The distinction people miss though, is that Apple didn't release Mac OS X for the PC. They just built new Macs around an Intel CPU. That's not the same thing as releasing Mac OS X for PCs.

    1. Re:Mac OS X for the PC by ArcherB · · Score: 2, Informative

      Releasing OSX for the PC would allow Apple to compete with MS on MS's own level without hampering the end user with Apples expensive hardware requirements.

      --
      There is no "I disagree" mod for a reason. Flamebait, Troll, and Overrated are not substitutes.
    2. Re:Mac OS X for the PC by krakelohm · · Score: 2, Informative

      I think the Apple expensive hardware myth had been pretty much debunked. True Apple does not sell $300 PC's, but for comparative quality machines Apple is priced just right in my eyes.

      --
      You are all a bunch of idots.
    3. Re:Mac OS X for the PC by Bastian · · Score: 4, Informative

      Releasing OSX for the PC would allow Apple to compete with MS on MS's own level without hampering the end user with Apples expensive hardware requirements.

      That's true, but it's only a tiny, tiny little part of the truth. The full truth is that Apple is nowhere near being prepared for such a move and would have little to no chance of succeeding if they were to attempt to compete with Microsoft in the PC market. They could try, but it would be about as smart as me trying to best a lion in unarmed combat. Why is this?

      Drivers
      Application support
      Microsoft's bundling deals with nearly every hardware manufacturer
      Microsoft already having a massive headstart on the PC market (essentially 100%)

      As well as an unknown number of other compatibility issues. For example, Apple includes lots of libraries that are heavily optimized for specific hardware, such as VecLib. Right now VecLib works with G3's, G4's, G5's, Core Duo, and Core 2 Duo, and only certain chipsets for each of those CPUs. I have no idea if VecLib would work on a Pentium III or a Celeron. I do know that if it doesn't work, it will in turn break a whole lot of OS X applications, including a large number of the ones I've written.

      Also keep in mind that the first four issues all support each other. For example, Microsoft doesn't have to write drivers for every random piece of hardware that comes out for the PC market, because hardware manufacturers do that for them. For Apple to jumpstart OS X on the PC market, they would have to spend time and money getting a whole lot of hardware working, and I wouldn't be surprised if the cost of doing so is greater than all the money in Apple's coffers.

      So drivers alone most likely renders OS X for PCs as something that just can't possibly happen outside of Apple critics' wet dreams. Add all the other issues on top of that and it's easy to see why CNet pointed out that the idea is so silly that it's doubtful that Apple has ever even given a moment's serious consideration to the idea.

    4. Re:Mac OS X for the PC by rucs_hack · · Score: 2, Insightful

      that would pitch them into a gui arms war that they would find hard to win, and the loss could cost them dearly.

      Yes Apple have always had better stuff (or so I think), but microsoft have such a huge pot of cash to mis-inform/cajole potential buyers, that they wouldn't stand a chance in direct competition. Better to let things develop as they are, with Apples hardware getting an ever larger mindshare.

    5. Re:Mac OS X for the PC by Junior+J.+Junior+III · · Score: 2, Informative

      iWork</cough>

      --
      You see? You see? Your stupid minds! Stupid! Stupid!
    6. Re:Mac OS X for the PC by ArcherB · · Score: 3, Insightful

      WTF dude, you fab your own processor and motherboards? Solder your own memory?

      "You keep using that word...I do not think it means what you think it means..."


      I use it meaning that I buy the parts I want and put them in the configuration I want. I do not let some engineer under pressure from marketing make those decisions for me. I use "roll my own" in the same way that I would roll my own cigarettes. I don't grow the "tobacco" and pulp wood for my own paper. I buy it all in a store in separate components and put it all together myself.

      --
      There is no "I disagree" mod for a reason. Flamebait, Troll, and Overrated are not substitutes.
    7. Re:Mac OS X for the PC by skahshah · · Score: 2, Funny
      You're right ! Correction :

      audio, video, graphics work and being serious, which you can't do in Windows.
    8. Re:Mac OS X for the PC by ceoyoyo · · Score: 2, Insightful

      Open Office is a near impossible sell to Windows users. OO is pretty much the opposite of everything Mac users expect in their software -- it's big, slow and unpolished.

    9. Re:Mac OS X for the PC by Bastian · · Score: 2, Insightful

      Of course, Apple would need stringent hardware requirements at first, but things would loosen up as time passes. Remember, there were not drivers for Win95 in '95, no drivers for Win2000 in 2000, and there are few drivers for Vista now.

      No offense, but your counter-example is extremely naive.

      When new versions of Windows come out they include a compatibility layer that makes it possible to use drivers for older versions of Windows. Furthermore, lack of driver support isn't nearly as crippling for Windows because the vast majority of Windows sales comes from it being bundled with new hardware. It'd be much more apt to provide any other commercial PC OS out there - y'know, BeOS, OS/2, SuSE, stuff like that. There's a real example of how much of a barrier to adoption lack of drivers is.

      Every successful OS manufacturer out there other than Microsoft gets around this by mostly only selling to businesses who are using it to build their own embedded systems anyway (QNX) or by bundling the OS with hardware (Apple, Sun, IBM, etc.), or by having incredibly low development costs so they don't really need to sell much of anything ot make a profit anyway (anything open source).

      Every every company that has tried to sell a commercial desktop OS that runs on commodity PC hardware and was not Microsoft has failed. There is a reason for this. Apple is not a magical company. Nor are they stupid. History, as well as a cursory understanding of the issue, makes it obvious that a company would have to either have magic superpowers or be stupid to switch their OS to the general PC market out of anything but complete desperation.

      Seriously, I'm sick of people talking about this asinine idea. And folks say Steve Jobs is surrounded by a relaity distortion field. Sheesh.

    10. Re:Mac OS X for the PC by Mozk · · Score: 2, Funny

      It's true, hand-rolled computers have a more natural flavor than pre-packaged ones. But then again, if you go with the Dell brand, you don't even need a lighter; they come with self-ignition and everything! Just don't put them in your pocket...

      --
      No existe.
  2. Rise/fall/rise by sczimme · · Score: 5, Funny


    "CNET have taken a look back at 30 years of Apple rumors during which we have witnessed Apple's 'rise, fall, and rise again, like a kind of technological Jesus Christ.'

    Or, you know, like a yo-yo.

    --
    I want to drag this out as long as possible. Bring me my protractor.
  3. Like a kind of technological Jesus Christ by Anonymous Coward · · Score: 5, Funny

    He didn't play a lot of games either.

  4. And the list by JayTech · · Score: 4, Informative

    1. Apple to buy Nintendo 2. Mac OS for PC users 3. The return of Newton 4. Apple to buy BeOS 5. The secret OSX build 6. The Apple iPhone 7. iTunes as a record label 8. Widescreen Video iPod 9. 30TH anniversary Mac 10. Apple to buy Disney

    1. Re:And the list by CrazyTalk · · Score: 2, Interesting

      When I saw the "30th anniversary Mac", I did some quick math - Mac came out in 1984, plus 30 years equals 2014 - it didn't make sense until I realized they meant the 30th anniversary of APPLE. In which case, the 30th anniversary computer should be a new version of the Apple ][ - now THAT would be cool. (OK technically the Apple 1, but that would be kind of silly)

    2. Re:And the list by Malfourmed · · Score: 2, Funny
      The return of Newton

      The Newton will return ... as the iSaac!
  5. Mixed Metaphor by Tackhead · · Score: 5, Funny
    > CNET have taken a look back at 30 years of Apple rumors during which we have witnessed Apple's 'rise, fall, and rise again, like a kind of technological Jesus Christ.

    ...or toilet seat, yo-yo, and Windows server, for that matter.

    Which reminds me of an ancient Minbari textfile I found once.

    "We are Insanely Grey.
    We stand between the candle and the flame.
    The darkness and the light.
    The marketroid and the engineer.
    Between the Jobs and the Woz."

    1. Re:Mixed Metaphor by Knara · · Score: 3, Insightful

      Though attempting to avoid spoilers for Babylon 5 may be outdated at this point, I'll just point out that if the term "ancient" means the standard Minbari "A thousand years ago when Valen came", then it's entirely possible that the text could be in English, given that Valen knew English (or, at least, Earth Standard).

  6. iPhone by sgt.greywar · · Score: 3, Informative

    The iPhone meme is my favorite here. Despite the fact that Cisco owns the rights to iPhone and has for years even Slashdot has people who simply refuse to believe. I actually own an "iPhone" from and it ain't Apple folks. Never will be either. Its just a Skype phone.

    --
    Laborare Est Orare
    1. Re:iPhone by sgt.greywar · · Score: 2, Interesting

      Sometimes that is true but looking back through Slash you will find that many of the "stories" about the release of an Apple phone actually are sparked by the new release of an actual Cisco iPhone product that Apple fanbois leapt upon with the breathless credulity of a Myspacer forwarding to their first chain letter.

      --
      Laborare Est Orare
  7. Re:And the list (Formatted) by zcubed · · Score: 2, Informative

    1. Apple to buy Nintendo
    2. Mac OS for PC users
    3. The return of Newton
    4. Apple to buy BeOS
    5. The secret OSX build
    6. The Apple iPhone
    7. iTunes as a record label
    8. Widescreen Video iPod
    9. 30TH anniversary Mac
    10. Apple to buy Disney

  8. Caught up on names by Bastian · · Score: 2, Insightful

    The focus of the rumor is not the name iPhone, that's just the popular name for the rumor because Apple prefixes everything with a lowercase I. The point of the rumor is the idea that Apple might make a cell phone. It'd be essentially the same rumor whether it's called the iCell, the MacPhone, the PhoneBook Pro, or even if the phone were going to be called the iChat and Apple's instant messaging client were going to just be renamed Bonjour AV or something.

  9. Too Literal by SuperKendall · · Score: 4, Insightful

    I actually own an "iPhone" from and it ain't Apple folks.

    Yes we all know Cisco owns the 'iPhone" trademark.

    However it's just as obvious Apple CAN release a phone and name it something else. The name "iPhone" is simply symbolic of a phone from Apple that can also work with the same data an iPod works with and probably have a similar interface. You are being way to literal in claiming that just because Cisco has released a phone apple cannot because one name in the vast universe of possible names is now taken...

    That said I'm only about 50% sure Apple will really release a phone, and it's not just a hoax as CNet is claiming. Personally I would like a more fully featured phone that could work on an MVNO network just as Virgin Mobile phones do today (no virgin mobile phone supports Bluetooth, for example), and also a phone that synchronized better with a computer and was more seamless to use as a data connection (something you cannot get with TMobile pay as you go plans even if the phone supports it). So there is a lot Apple could bring to a phone, I just don't know if they really want to enter that market.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
    1. Re:Too Literal by Hawthorne01 · · Score: 3, Interesting

      I think with new Apple products, it comes down to this:

      If it's a gadget that Steve Jobs uses in his everyday life, he wants it to be better. And if it makes sense for Apple to build it, they do.

      Steve uses computers - Apple improves the Mac line and OS X to where they're the most stylish, well-designed computers on the market.

      Steve listens to music - Apple comes out with the iPod

      Steve doesn't play video games - I'm an unabashed Mac fanboy, but I gotta admit that OS X just blows for game selection.

      Steve uses a cellphone - Hmmm..... Now here's where it gets interesting. Is there a cell phone on the market today that even approaches the power, design and ease of use of a Mac or an iPod? Obviously, no. Now, is Steve willing to shake up the cell phone industry like he did the music biz?

      Aye, there's the rub.

      --
      "Only two things are infinite, the universe and human stupidity, and I'm not sure about the former."
    2. Re:Too Literal by Bastard+of+Subhumani · · Score: 2, Funny
      The name "iPhone" is simply symbolic of a phone from Apple that can also work with the same data an iPod works with and probably have a similar interface
      I'd so totally enjoy entering phone numbers - or even better, SMS messages - with that little wheel thingy.
      --
      Only three things are certain; death, taxes, and apocryphal quotations - Ben Franklin.
    3. Re:Too Literal by kosmosik · · Score: 2, Interesting

      > Steve uses a cellphone - Hmmm..... Now here's where it gets interesting.

      Quite a different matter. Steve likes to control things. They have a tight grip over iPods/iTunes (main revenue stream) - they own it. They have tight grip on Mac OS X - it can run only their hardware.

      In fact it is a semi monopoly. Thiking of a PC I can get a PC that runs Windows/Linux whatever from any vendor I like. Be it IBM/Lenoovo, Dell, HP, smaller shops etc. - if I don't like HP I go to Dell and vice versa.

      Now if from some reason you want to switch hardware vendors and still run Mac OS X you can't do it. You must go to one vendor. I have quite really have enough of Apple and this is probably my last Mac. It is not due Apple directly. I live in Poland and here there is no Apple Company - here we have Apple IMC (Independent Marketing Company) Poland - they have shitty service and given that Mac like any other PC breaks in one or two years and needs service (mine has dead SuperDrive) it is a PITA.

      So basically with all above in mind Apple WILL NOT go into cellphones since in this market they are not dictating the rules - the service provider are. Also the cellphone market is saturated so I don't really imagine what Apple can bring to it.

      > Is there a cell phone on the market today that even approaches the power,
      > design and ease of use of a Mac or an iPod? Obviously, no.

      Obviously a Nokia or Motorola. I know you mac-heads just love your iPods and Macs but please keep in mind that there is like 1/4 of whole Earths population of cellphones out here and just a handfull of iPods and even less Macs.

      > Now, is Steve willing to shake up the cell phone industry like he did the music biz?

      I think they are not in position to shake anything in that market and Steve knows that.

  10. Most disapointing Apple rumor of all time.... by amichalo · · Score: 5, Funny

    I was shocked that after I forwarded a personal email from Steve Jobs to 100 of my closest friends, I did NOT receive a free iPod as promised.

    --
    I only came here to do two things; kick some ass, and drink some beer...looks like we're almost out of beer.
  11. I think they left out the biggest one by DreadfulGrape · · Score: 5, Funny

    "Apple will be out of business in X years."

    --
    sig has been sent away for a few small repairs...
  12. Re:What about.... by nutznboltz2003 · · Score: 3, Interesting

    Apple Computers actually cost the same as PCs when you consider all the features that they include as "standard".
    Oh wait, that's under the top ten rationalizations of Apple fanboys, my bad. Actually, back when iLife first came out, that was a very compelling package that did not exist by default with Windows, and it did help even the cost. Granted, over time, Windows has caught up very nicely, and the RC candidates of Vista Ultimate included pretty much the same things as the iLife suite. Some are not as nice (Windows Movie Maker still lags behind iMovie), but they are getting there.

    Everyone makes excuses for what they buy, and a lot of people like to mock things they don't fully understand. People have their reasons, be it that's what they have allways used, to that's what their tech friend recommended. I myself use both platforms, and have tried linux before, but I'm not a linux guru and could not get a stable distro running on my laptop (nc6320). That model apparently has a lot of weird issues. Of course, even the release version of Vista Business edition failed to recognize most of the laptops hardware.

    Fanbois aside, both machines have a place in the world, and both are good at what they were designed to do. Failure to realize this shows signs of ignorance or apathy. Which one is it? My guess is, fanbois don't know, and they don't care.

    --nutz
  13. Re:OSX Lite for PCs by beelsebob · · Score: 2, Insightful

    Except that by crippling it, we'll be back to the bad old days of "Don't use MacOS, it's a baby's OS, it can't do everything."

  14. Re:Alright Dotters, let's get this out of the way. by rob1980 · · Score: 2, Funny

    Technological Jesus extracts confessions from Jack Bauer.

  15. Sun/Apple rumor has been alive for years by Infonaut · · Score: 2, Interesting

    That was a big one for a while.

    Seems now the rumors have flipped on that one.

    --
    Read the EFF's Fair Use FAQ
  16. Re:Why does this idiot myth continue? by xero314 · · Score: 4, Insightful

    Comparing Apple to Microsoft and stating that apple could be competitive in the generic PC OS world, is a little short sighted, and off the mark. One of the aspects that people like about Apple products is that they work, out of the box, 100% of the time. When you turn on a Macintosh, for example, and install the OS (assuming you wanted to install a different version than it came with) you don't have to go searching for drivers and you don't have to worry about hardware compatibility issues. This is because Macs only run on a small subset of possible hardware that has been tested to work with their software.

    It would be foolish for Apple to release OS X for generic hardware. OS X has remained stable and secure over the years because of Apples complete control over the hardware. You just can't do that when it is expected to run on any hardware.

    Now if they wanted to release an API that could be used to develope software that could then run on any OS that supports the API, that would be another story. Then those that like the stability that comes with a OS hardware package could continue with Mac, and someone else could create an OS for generic hardware that ran the same exact applications (without out the need for seperate and/or conditional compilation).

  17. Re:Why does this idiot myth continue? by Pfhreak · · Score: 4, Interesting
    Yeah, because it sure hurt Microsoft so release an operating system for the PC, and not come out with their own hardware [sarcasm].

    That'd be because Microsoft sells their operating system to every hardware vendor who wants to save a buck by not developing their own OS in-house. MS-DOS didn't have a heavily entrenched incumbent OS to compete against, whereas Mac OS X would have to wage the uphill battle against Windows to become a profitable generic-PC OS, meanwhile Apple's hardware sales would suffer.

    Very, very, very VERY few people buy Apple primarily because they like the hardware. People buy Apple because they like the software.

    Very true. However, just because the software and OS are what are driving Apple's sales, that doesn't mean that that's where they make their money. They make the bulk of their profits on hardware sales, the OS and software are what motivates people to buy said hardware.

    When it comes to computers, APPLE IS A SOFTWARE COMPANY. They are NOT a hardware company!

    HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA

    Within a year, Apple could potentially be the world dominant software supplier if they would just get a clue.

    They wouldn't have a snowball's chance in hell of becoming the dominant software supplier in a million years by supporting Mac OS X on non-Apple hardware. They'd end up going through the same thing they went through 10—15 years ago, when they experimented with Mac clones: all the other companies (who wouldn't have to make up the cost of software R&D and support) would easily undercut the price of Apple's hardware, canniballizing their sales. Since hardware sales are Apple's bread-and-butter, they'd end up hemorrhaging money, and the only way to make up that with licensing fees would be to make those fees prohibitively expensive, making other hardware vendors reluctant to add Mac OS X to their offerings.

    Would it be harder to support a lot of different hardware? Of course! So what? They need to stop being cowards and take the plunge.

    They're not being cowards, they're being smart. Apple's business model is completely, fundamentally different from Microsoft's. To have a chance at being profitable off OS and software sales, Apple would have to completely change their fundamental business model, only to face an uphill battle against the ultra-entrenched Windows OS.

    --
    The U.S. Constitution needs to be ammended with a "separation of business and state" clause.
  18. The VERY BIGGEST OF THEM ALL by litewoheat · · Score: 2, Insightful

    They forgot the rumor that's been around since the Apple I:

    Apple is going out of business.

  19. Control... by SuperKendall · · Score: 2, Insightful

    So basically with all above in mind Apple WILL NOT go into cellphones since in this market they are not dictating the rules - the service provider are. Also the cellphone market is saturated so I don't really imagine what Apple can bring to it.

    I agree with your basic premise (control). However, that is what makes the chances of them coming out with a phone 50/50 in my mind.

    True they do not exactly control the networks, nor would they build thier own or rely only on WiMax or some other crazy scheme. However, as an MVNO they are basically paying the carriers for every minute a customer uses the network - apart from that they do not care. So apple has the ability to have more reasonable plans and better rates and charges that make sense. This is exactly why I went with Virgin Mobile for a phone.

    Now the big mystery to me here is how carriers treat data traffic across in an MVNO arrangement. There's no way Apple would do an iPhone that could not do data across a network. Wuld that use simply count as minutes in an MVNO arrangement? Or would carriers even allow an MVNO such access? Virgin mobile does offer web surfing on some phones, so it might be possible.

    They only thing Apple can't exactly control is quality of service, but even there if they would simply make a little better antenna that picked up signals better it would be a vast improvement over many phones today.

    Obviously a Nokia or Motorola. I know you mac-heads just love your iPods and Macs but please keep in mind that there is like 1/4 of whole Earths population of cellphones out here and just a handfull of iPods and even less Macs.

    Great googly moogly man, don't you realize that all of us iPod owners already have phones - including the ones you speak of?

    In fact I own a RAZR. I am hard pressed to say I have had a phone I despise more - I dislike the signal reception, I dislike the interface, I really especially dislike the physical aspects of the phone as I find the buttons very hard to press correctly (preferring even much smaller buttons on other phones!) and the whole point of a clamsheel design is lost when you stupidly put buttons on the side of a phone.

    I have used Nokias and they like before, but although the interface s better often again signal quality is low, the UI is not great and integration with a computer is primitive compared to what it could be if carriers were not so reluctant to allow networking outside thier own networks.

    One thing alone that Apple could to do a phone is take that ear-destroying volume of the iPod and transfer it into a phone. I was trying to answer a call in the middle of Disney World recently - I might as well have been trying to listen for the oceon in a sea shell.

    So please, do not talk to me about power and design and ease of use and then in the same breath bring up the maker of a phone I have almost taken a sledge hammer to and at least three seperate occasions. You may have low standards with phones, but I would like much more.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley