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Bluetooth Spam In Public Spaces

mrwireless writes with a bellwether from The Netherlands of a problem that is bound to spread. Judging by the CAN SPAM Act, the US would be even less likely than the EU to classify Bluetooth-borne commercial spam as spam. "The Dutch OPTA, a national telecommunications watchdog, has decided not to label commercial Bluetooth messages as spam (in Dutch, but Babelfish works). These messages seem to fall through a loophole in European laws against spam since they do not travel through an 'intermediary network.' The issue was raised last week when a Dutch broadcasting agency outfitted a number of bus stops so they would send a promotional video of an upcoming show to passersby. Although the messages first asked if people wanted to watch the video, the article quotes a lawyer who believes that this does not qualify as 'opt-in' advertising. As more and more people leave Bluetooth turned on to make use of their Bluetooth headsets, Bluetooth close-range messaging, such as through bluejacking, is increasingly being exploited for commercial purposes."

29 of 90 comments (clear)

  1. whoa there by macadamia_harold · · Score: 4, Funny

    As more and more people leave Bluetooth turned on to make use of their Bluetooth headsets, Bluetooth close-range messaging, such as through bluejacking, is increasingly being exploited for commercial purposes.

    I only engage in bluejacking if I get pr0n spam. and certainly not in public.

    1. Re:whoa there by hotdiggitydawg · · Score: 2, Funny

      Surely that would make them "blue movies" then?

  2. Not all bad, google for 'toothing' by Gothmolly · · Score: 2, Funny

    Basically you can bluetooth chat with someone in a public place (like a train), then arrange for sex when you reach your destination, or in the train en route. And maybe they're even hot...

    --
    I want to delete my account but Slashdot doesn't allow it.
    1. Re:Not all bad, google for 'toothing' by topham · · Score: 3, Insightful


      Except the original article on 'toothing' was a hoax.

  3. CAN SPAM? by E+IS+mC(Square) · · Score: 3, Insightful

    Yeah, we all know how effective CAN SPAM has been. My mailbox receives only 1000+ more spam emails a week now then before.

    1. Re:CAN SPAM? by Rosco+P.+Coltrane · · Score: 4, Funny

      Yeah, we all know how effective CAN SPAM has been. My mailbox receives only 1000+ more spam emails a week now then before.

      There's a reason it's not called CAN'T SPAM...

      --
      "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  4. No intermediary by debrain · · Score: 4, Insightful

    These messages seem to fall through a loophole in European laws against spam since they do not travel through an 'intermediary network.'

    Well, the reason for anti-SPAM legislation being written that way is that SPAM passes over an anonymous intermediary network. If you know who sent it, and can identify the sender, you can thus take legal action against them directly, so it probably should be handled in a different way. If it becomes a big enough problem, something will be done about it.

    My 2 cents. :)

    1. Re:No intermediary by Anonymous Coward · · Score: 2, Insightful
  5. I don't understand advertisers by Rosco+P.+Coltrane · · Score: 5, Insightful

    This is bound to be counterproductive: how do you think people will react when they get one, two, three, dozens of unwanted messages? just look at how they react when they get unwanted phone calls...

    I for one never buy anything from any company that practices obnoxious in-your-face advertisement, unless I have absolutely have no choice. Advertisement is bad enough, but I just can't stand when they try to shove it down my throat. I'm sure I'm not alone.

    --
    "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
    1. Re:I don't understand advertisers by f_raze13 · · Score: 2, Funny

      Can you say "Head on! Apply directly to the forehead!"

    2. Re:I don't understand advertisers by QuantumG · · Score: 2, Insightful

      Yep, cause people handing out leaflets in the streets, that's *never* been effective.

      --
      How we know is more important than what we know.
    3. Re:I don't understand advertisers by fm6 · · Score: 2, Insightful

      I for one never buy anything from any company that practices obnoxious in-your-face advertisement...

      And yet somehow, all those big companies manage to stay in business without your support.

      Why do Slashdotters find it so hard to get past the assumption that everybody thinks they way they do?

    4. Re:I don't understand advertisers by Mike89 · · Score: 5, Informative

      Yep, cause people handing out leaflets in the streets, that's *never* been effective.
      I don't know about in the past, but at least now (in Melbourne, Australia), it's extremely ineffective. People handing out pamphlets are completely shunned, all they do is block up the sidewalks.

      For further proof, you should watch this video from 'The Chaser's War On Everything' (comedy show over here) - they go to busy areas with $20 notes, calling "Free money? Free money?" waving it in people's faces - everyone ignores them, says no, or tries extremely hard to avoid them.

      Also, here's another video related to advertising from them which may give you all a laugh ;-).
  6. True story... by Tore+S+B · · Score: 5, Funny

    ...a jam-packed train in Öresund, Sweden. A middle-aged man in a suit is sitting down, reading business documents. But occasionally, beeps come from his cellphone. He is visibly more annoyed for each time, and looks around him.

    Finally, he's had enough, and gets up and yells...
    "WHO THE HELL KEEPS BLUETOOTHING ME GAY PORN ALL THE TIME?!"

    --
    toresbe
    1. Re:True story... by Rosco+P.+Coltrane · · Score: 5, Funny

      And what did you say to him?

      --
      "A door is what a dog is perpetually on the wrong side of" - Ogden Nash
  7. Please start doing it. by LiquidCoooled · · Score: 5, Insightful

    It would be beneficial if people started getting random spammings.
    Hopefully it will reach the mainstream press and people would get taught how to disable the promiscuous phone settings.

    I just recently picked up a bluetooth adapter for this computer and I am getting quite good at recognising people who arrive at the house (before they even knock on the door!).

    Your Bluetooth personal area network should not operate like RFID, at the moment, businesses can see who comes and goes.

    --
    liqbase :: faster than paper
    1. Re:Please start doing it. by quasinfinity · · Score: 5, Informative

      I find the discussion for this article a little out of touch with reality... except the post before this which made mention to disabling settings.

      All devices (cell phones, PDAs, computers, etc) with bluetooth have two sets of options when you turn the bluetooth in them on. You can choose to make your device discoverable or not, and connectable or not. For any two devices to continually connect to each other they both have to have connectivity enabled (well duh), and they both have to be paired(one exception to the pairing rule, below). To pair devices, at least one must be discoverable, then the other searches for "discoverable devices." When the discovering device finds the discoverable one you exchange a passkey (so you know it's not Joe Blow's phone across the room), and they're paired. Paired devices will always connect to each other so long as connectivity is enabled on both devices. Discoverability never needs to be turned on unless a new device is being paired or you want to receive a business card or something else that uses the object push profile (which is the exception to the pairing rule).

      So the way bluetooth transmits information is different depending on the information being sent. Music for instance needs to be continually streamed, while connecting to the net over bluetooth is more sporadic transmission. To acknowledge this, the bluetooth standard has several different profiles that transmit the data in different ways depending on what is being sent. Devices will only have access to the profiles that the manufacturer decides that device needs. As earlier stated, the object push profile is special, it can transmit data to any discoverable (or already paired) device. This is because the object push profile is only used to send short text-based messages, such as that business card I mentioned.

      Thus, I'm going to make the safe assumption that these ads are being sent using bluetooth's object push profile as well.

      So let's say you want your bluetooth phone to always be connected to its headset but you don't ever want to receive these ads, the solution is simple. Leave your bluetooth turned on, just don't make it discoverable. It's that easy.

  8. Not for long! by OpenGLFan · · Score: 5, Insightful

    This sounds like a wonderful idea. Either it's automated, or there's a person doing it, and in both cases, bluetooth is short-range. If it's a little automated box, take a hammer to it.

    And if it's a person doing it, dude, I've still got the hammer.

    I expect this to be a short-lived phenomenon.

    1. Re:Not for long! by mattyrocks86 · · Score: 2, Informative

      blue-jacking is a worse threat than spam is.. i saw a british video on you-tube latly that shows a guy with a PDA automatically dialing peoples blue-tooth phones to pay-per-minute #'s.. costing them apparently almost $100 each, depending on how long it takes them to notice their phone is connected.

  9. Any reliable wireless technology? by DogDude · · Score: 2, Insightful

    I've got to wonder... is there ANY wireless technology that's worth a damn? Cell phones are finally, after several decades, starting to work well, but even those have massive security holes. (My parents had their personal info stolen on a trip to NYC a year ago via their cell phone, and the cell phone company told them that it's very common, and that there's nothing my parents could have done to prevent it).

    I'm not so sure, due to the very nature of data floating around where anybody can grab it, that we'll see any kind of secure wireless connection any time in the near future.

    And then there's reliability. Cell phones are probably the most reliable type of wireless connection out there, but even those still aren't great.

    (Only a fool would rely on 802.11x for anything even remotely critical.)

    Wireless. Blech. Nice idea, but not so hot in practice.

    --
    I don't respond to AC's.
  10. Fun with bluetooth by stud9920 · · Score: 3, Funny

    0a) rename your BT identity to something not recognizeable
    0b) download grossout.jpg, rename to "ctu.mp3"
    1) detect someone who might have a BT phone, in a crowded place.
    2) send "ctu.mp3". Many people will accept this unconditionally, even if manually
    3) enjoy the recipent's face.

  11. Thank you Verizon by weave · · Score: 4, Informative

    Thank God Verizon cares so much about their customers that they have so crippled bluetooth on their phones that the only thing possible with them is headsets and dial-up networking -- maybe.

    /sarcasm

  12. reliable by v1 · · Score: 2, Informative

    if you really want to push the reliable button, amateur radio is about the only form of communication you can rely on when the chips are down. (hurricanes are a great example) Cell reception is spotty in many places and the loss of a single tower could easily disable several square miles of service.

    --
    I work for the Department of Redundancy Department.
  13. Solution by blackwing0013 · · Score: 2, Informative

    There is a solution to the problem that will owrk most of the time. If you already have your phone and headset paired, then just turn off your phone's and headset's Bluetooth visibility setting. When this is turned on, basically, the device is broadcasting its ID so that you can pair or send stuff to that device. You only need this turned on when you are pairing devices or trying to send data to/from devices that don't know each other (for example, sending contact information or pictures).

  14. Re:Trustless from Abuse. Battered Users! by Anonymous Coward · · Score: 2, Insightful
    twitter, please read this carefully. Following this advice will make Slashdot a better place for everyone, including yourself.

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  15. Never rely on Babelfish by Wieland · · Score: 2, Informative

    "The Dutch OPTA, a national telecommunications watchdog, has decided not to label commercial Bluetooth messages as spam"

    The OPTA hasn't formally decided anything. In TFA an OPTA spokesperson (when asked by a reporter) claims that bluetooth spam is probably not covered by current Dutch legislation, but it DOES "go against the spirit of the law". The OPTA so far hasn't investigated matters further, because it (apparentely) needs a formal complaint to be able to do so, and no one has filed one yet.

  16. Re:A spammer you can see? Instant Death Assured. by ArsenneLupin · · Score: 2, Funny

    Spam kiosks will be vandalized. Some kind of EMP device would be nice but the kiosks won't last long enough. If the pure psychic energy of spam hatred does not destroy the kiosk instantly, it will be kicked over, smashed by a vehicle or burnt within seconds of being turned on. Hehe, like those pesky automatic police speed radar boxes. It's amazing how many of these have been on the receiving end of a shotgun lately...
  17. Re:Let there be 3 options... by solaraddict · · Score: 2, Informative

    Technically, these options exist - as "Off," "On but hidden," and "On and visible to all."
    The Bluetooth devices I've seen come with BT on and visible, but the access to the setting is somewhat complicated (my cellphone has at least "BT on/off" in the quick menu).

    Note that the "On but hidden" state is far from foolproof - it just stops the device from broadcasting its presence (which has (so far) been enough for me in most cases - security by obscurity?).

  18. why are you leaving bluetooth open? by norpan · · Score: 2, Informative

    Why are you leaving bluetooth open? Close it to only allow connections with trusted devices, like your headset and your computer. Common sense.

    --
    Opinions expressed above are mine, and not my employees'.