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Google's Best Perk — Transport

Reverse Gear writes "The New York Times has an interesting article about how different kinds of fringe benefits are starting to count more in the fight for the best brains in Silicon Valley. The article mainly focuses on Google's high-tech shuttle-bus system, which is quite extensive, covering a majority of the San Fransisco Bay area. The article quotes a transportation expert opining that Google's may be the largest such private system anywhere. One-quarter of the headquarters employees are now using it. A Google software engineer said: 'They could either charge for the food or cut it altogether... If they cut the shuttle, it would be a disaster.'"

40 of 342 comments (clear)

  1. Why not Google Housing? by Tablizer · · Score: 5, Interesting

    With the high costs and difficulty of real-estate, a Google Comune may be a good idea.

    1. Re:Why not Google Housing? by houstonbofh · · Score: 5, Funny

      They would still need transportation. I mean who wants to live at the office? Oh, wait... This is slashdot. OK. Who ELSE wants to live at the office?

    2. Re:Why not Google Housing? by Goblez · · Score: 5, Funny

      I dont' know how wild most people are living quite so close to work. That day you *cough* call in sick *cough* and run down to get a soda or something and bump into a peer or worse yet a superior . . .

      --
      - Kal`Goblez
    3. Re:Why not Google Housing? by Anonymous Coward · · Score: 5, Funny

      Who is also supposed to be at work, so both of you do your best to pretend that you never saw each other.

    4. Re:Why not Google Housing? by Giometrix · · Score: 5, Insightful

      It would really suck though, if you were to get laid off....now you're out of a job and a home.

      --
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    5. Re:Why not Google Housing? by eck011219 · · Score: 4, Interesting

      Gotta be careful, though -- George Pullman did this for his railcar company here in the Chicago area in the mid- to late-1800's, and he overstepped his bounds. He ended up housing his employees in company-owned housing, paying them in company-honored chits, and basically taking people's freedoms away one at a time. I'm not suggesting that Google is doing this, but I must admit that it rings some bells. Separation from work is good, and housing owned by your company seems to put a lot of eggs in one basket. It's a one-stop shop -- get fired and evicted all in the same week!

      --
      It is pitch black. You are likely to be eaten by a grue.
    6. Re:Why not Google Housing? by goraknotsteve · · Score: 3, Interesting

      So the geek community not known for getting their fair share of exercise have no reason to walk/cycle 15 minutes to work anymore when they can just get the elevator/company transport. My bed is three miles away from my desk which makes for an enjoyable - if often cold and damp - 30 minute round trip to work each day. There needs to be some work/life balance here and not the unhealthy aspect of living where you work.

      --
      How much do you like toast?
    7. Re:Why not Google Housing? by geobeck · · Score: 3, Interesting

      -25C in Toronto? That must have been a pretty extreme year. The couple of Christmases I was there, it was above freezing, and my grandparents never usually saw more than a sprinkling of snow. Where I'm from (northern Manitoba), -30C is a normal daytime temperature in January, and +30C is normal in July. The extremes are -55C and +40C. That's 95C difference (over 200F). That's extreme. That's why advances in energy efficient housing come from the prairies (and the American great plains).

      --
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  2. Cost Cutting by biocute · · Score: 4, Insightful

    As a listed company, what if Google is asked by shareholders to cut costs when the inevitable "down" periods start to kick in?

    1. Re:Cost Cutting by aussie_a · · Score: 5, Insightful

      Given the Google owner's hold over 50% of the shares, can anyone do anything beyond simply asking them?

  3. In saner parts of the world... by dkf · · Score: 3, Insightful

    ... there is real mass transit so that companies don't have to invest money in doing this for themselves. This leads me to ask a few rhetorical questions: How long before Google gets together with some of the other tech companies in the area to run a shared service? How long after that before it transforms into the sort of mass transit service that people elsewhere in the world take for granted?

    Welcome to the consequences of high-density living.

    --
    "Little does he know, but there is no 'I' in 'Idiot'!"
    1. Re:In saner parts of the world... by GregPK · · Score: 4, Interesting

      Just think of the engineering discussions and the kinds of networking that would go on if they shared the transportation system. Intel employees could bounce ideas off of google ones creating a rather good synergy for building up servers, etc.. Really I don't know what company wouldn't want thier employees on that bus especially if google was a potential customer for them.

    2. Re:In saner parts of the world... by hey! · · Score: 3, Insightful

      In saner parts of the world, private companies aren't asked to provide health insurance for their employees.

      Here in the US, we expect private companies to provide health insurance, which has a host of evil effects on employees and employers. Employees get stuck in a job if they get sick, for fear of losing insurance. Employers end up fighting with employees over health benefits. More often than not when there is a big labor dispute, it's over health insurance.

      In a global economy, when you produce in the US and sell overseas, you pay your employee's health care here, then through taxes pay for your competitors' employees health care over there.

      We're big on talking about rugged individualism here, but what's the point of it if we don't use our brains? We act as if the world would come to the end if for once we admitted that everyone else in the world has got it right.

      --
      Post may contain irony: discontinue use if experiencing mood swings, nausea or elevated blood pressure.
    3. Re:In saner parts of the world... by phantomfive · · Score: 3, Insightful

      Qualcomm would not want their employees on this bus. Any company that considers their intellectual property to be their most valuable asset (as Qualcomm does) would not want ideas traded on the bus.

      --
      Qxe4
  4. Smart move by 26199 · · Score: 5, Insightful

    I'm sure lots of professionals feel the pain of a daily commute. Anything that improves it is a fairly major perk.

    Obviously the next step is to found the Googleopolis... or perhaps just purchase an existing city outright...

  5. Can't beat the greeny angle by aussie_a · · Score: 3, Informative

    Google is quite good with this in how environmentally friendly it is. However company(s) in Australia not that long ago would pay for taxis to and from work that would go directly to your house. They were just normal taxis that were free for you. I don't know how wide-spread this practice was, I imagine it wasn't too widespread, but I do know of at least one Australian company that did it. So while its good that Google does it nowadays (as I believe the company has since stopped), its a shame services like this are unusual rather then the norm.

  6. Trimming the verge by HomelessInLaJolla · · Score: 5, Insightful

    Google will do what all companies do: Identify the largest portion of the employee population, usually those making less than $80k/year, and will initiate a program of attrition. Yearly raises will be slashed, performance reviews will be capped, and the incoming salary offers for non-priveleged candidates (ie. everyday technological associates) will be levelled off. Middle and lower managers will receive bonuses based upon how flat they can keep their budgets and not based upon any real technological performance--maybe a more preferred stock offering will be available to managers whose budgets increase by only justified amounts. In order to maintain a good image Google, as a corporate entity, will remind incoming candidates that "We may not be able to offer the same compensation as our competitors but we do offer transportation to and from work which we see as a valuable fringe benefit which both enhances the employee paycheck and works to preserve the environment."

    --
    the NPG electrode was replaced with carbon blac
  7. Tax status? by UbuntuDupe · · Score: 3, Insightful

    I'm guessing that part of the reason is due to taxes. That is, employees don't have to count the "value" of the bus service as income, so it's not taxed. So if the bus service costs $500/employee-year and their effective marginal tax rate is 35% (state, local, fed, SS), as long as the bus service is better than $325/year in additional pay, it's a good deal.

  8. moo by slothman32 · · Score: 3, Informative

    Here in Rochester, where Kodak is located, we have Kodak Park.
    It's a huge area with it's own rail system.

    Today with digital they have less a presence but it still does alot of stuff.

    I don't know about the costs or perks of it though.

    --
    Why don't you guys have friends or journals?
  9. Re:Transportation agreement by Anonymous Coward · · Score: 5, Funny

    YEAH!

    AND: The impoverished outside the bus will smash bottles of gin and pick-me-up against the iron grill mesh on the side of the bus windows, while gigantic silhouettes against the acid rain clouds will give away the positions of robotic helicopters search for we three-- we three freedom fighters, who will be crouching along, beneath the ground, within the sewers, with only 5 mag-guns, 2 cheap laptops, and a crazy lost child known only as "Mic," who may-- JUST MAY-- hold the secrets to ending this nightmare, locked within... ...her broken mind.

    Google Corp, and all you other wretched Corps, ... you just watch your back.

  10. Geeks never got a school bus ride by aiwarrior · · Score: 5, Funny

    Geeks never got the chance of enjoying a good school bus trip without beeing mocked or running after the bus(look at peter parker). Now they want to get that part of teenagehood they were denied. Google is also putting hot chicks that actually want to sit with a geek, and thats why it aint cheap! Hail google the shuttle overlord.

    1. Re:Geeks never got a school bus ride by Servo · · Score: 4, Funny

      At least they can all share in laughing at the SCO employees riding the short bus.

      --
      A slip of the foot you may soon recover, but a slip of the tongue you may never get over. -Benjamin Franklin
  11. Great News by Cocoshimmy · · Score: 4, Interesting

    Hopefully this means what the author is suggesting: That in the future a shuttle service will become an essential part of the benefits package offered by large employers. Imagine if other major employers such as Microsoft, Boeing, AMD and others implemented such programs in areas with otherwise high traffic like Seattle, Austin, and of course the SF bay area? It would reduce stress for everyone, alleviate traffic, reduce the demand and price for gas, reduce air pollution (and as a result health care costs), and make people realize that mass transit is a viable option for North America.

  12. Re:Whatever happened to telecommuting? by Tablizer · · Score: 5, Insightful

    So apparently, IT jobs in the United States can easily be outsourced to Bangalore, India, because the Internet makes it possible to do work remotely (across the world, across entire oceans) without skipping a beat. But a bus needs to be run to transport workers 45 minutes away from work?

    Cutting-edge work generally needs close-knit collaboration and understanding of local culture. The stuff easiest to offshore are things that are fairly easy to define clearly up-front. I suspect that some of Google's maintenance work will eventually go there when they face a budget crunch in the future (and cut back on R&D).

  13. Obligatory by Limecron · · Score: 4, Funny

    We don't get French benefits?

  14. The company store by HomelessInLaJolla · · Score: 3, Insightful

    Whether it is a mining town or a fishing town or a technology town, people appreciate Not as much as the upper management appreciates knowing both your wages and how much it costs your family to eat every month. Think modern day companies with in-house bank branches and with the right to scrape your screen when you check your ledger balance or recent transactions online at work.

    What do you do when wages and cost of food begin to approach each other? At what point is the foul acknowledged when wages = CoF - 1 ?
    --
    the NPG electrode was replaced with carbon blac
    1. Re:The company store by Fulcrum+of+Evil · · Score: 4, Insightful

      Paranoid much? These are tech companies, not mining towns, and people can jump ship at a moment's notice. Also, squeezing people like that makes them dishonest, so it's not advisable even when you can get away with it.

      --
      "We returned the General to El Salvador, or maybe Guatemala, it's difficult to tell from 10,000 feet"
  15. Re:My Work Is My Life by Anonymous Coward · · Score: 5, Insightful

    Horse shit. It shouldn't be anybody's mantra. To put it quite simply, I work to live. I don't live to work. Living to work just ain't healthy, hence the reason stuff like showers combined with cots and other "live in" amenities at work are frankly a bad idea.

    Go spend some time in the light of the daystar if you believe otherwise. You probably need it.

  16. At some point... by rindeee · · Score: 4, Interesting

    ...doesn't it become a better idea to simply move Googleplex to a new location that isn't overcrowded, overpriced, etc.? Perhaps (in all seriousness) Google could move the headquarters to a more rural location. Employees could afford to live in mansions? Could drive to work without rush hour, etc. COMMS shouldn't be an issue...just run some fiber. Shoot, Google owns half the dark fiber (exaggerating of course) in the country anyway. Anyway, just thinking out loud.

    1. Re:At some point... by ximenes · · Score: 4, Insightful

      Yes, that would be great for working. However, a large part of the allure of working somewhere like Silicon Valley is the non-work components of the area. Actual culture somewhere nearby, other businesses that you like to shop at (or go work at if your job sucks), and so on. Plus Google has a steady stream of employees they can steal from other nearby businesses, and they're near businesses that they want to work with.

      This is one reason why Gateway is not located in North Dakota anymore. This is why technology companies in particular all seem to clump together in a few locations. The companies themselves find value in it, and their employees (being generally well-educated and to a degree able to be more selective than some other industries) want to live in places that they actually like rather than, lets say, North Dakota.

  17. Interesting Side Note: Neil's Son by dancingmad · · Score: 4, Interesting

    As an interesting side note, the Michael Gaiman they quote is the son of author Neil Gaiman (The Sandman, Neverwhere, American Gods, etc.). I read the article and was surprised, because Neil mentioned his son choosing Google over Apple a month or two back on his blog. Sure enough, visited his blog after reading it and it is indeed him.

    --
    "There is no time, sir, at which ties do not matter," Jeeves, (Jeeves and the Impending Doom)
  18. Sick/Vacation - The Good and the Bad by SRA8 · · Score: 3, Informative

    I used to work for a company that had combination sick/vacation days. The downside was that when people were slightly to moderately sick, they still came to work, hoping not to lose a day of vacation. Their productivity wasnt great and they got other people sick. On the positive side, they usually ended up with 25 vacation days a year, which was great, esp if you can cash out some of it.

  19. I don't want perks by jlarocco · · Score: 5, Insightful

    Am I the only person who doesn't want perks? I want three things from work: the ability to do my job, more pay, and less time there. If an employer wants to show their appreciation, they can increase my pay, let me work fewer hours, or both.

    I expect an adequate computer, comfortable chair, comfortable desk, and a private cubicle/office. Those are things that help me focus on getting my job done. I don't consider them perks, I consider them mandatory for getting work done.

    Besides that, I want to have as little to do with my employer as possible. I don't want a company car, I don't want a company shuttle, I don't want a company apartment, I don't want free food, I don't want free beverages. I want to work my 40-45 hours a week, then go home and forget about work completely.

    1. Re:I don't want perks by hankwang · · Score: 5, Insightful

      I don't want a company car, I don't want a company shuttle, I don't want a company apartment, I don't want free food, I don't want free beverages.

      If you value money more than perks, how about this? You have a commuting distance of 20 mi. By using the shuttle you save about $1000/year on fuel and 200 hours/year on driving. The shuttle might be comparable in time to driving yourself since it uses the carpool lanes. And rather than just stare at the car in front of you, you can check your email, surf the web, read a book, or take a nap. Of course, some people love to drive, but for others using the commuting time for other purposes might be worth $10 per hour (or whatever). For this example, a shuttle service that costs the employer $2000 per year could have a value of $3000 per year for certain employees, while the alternative was that the employer paid $2000 extra salary (minus taxes).

      Similar for the food. You have to eat anyway. If they raise your salary and cut the free meals so that you can buy your own lunch you might very well end up with the same money in your wallet but with a tray of fast food rather than a decent meal.

      Finally, it is in the interest of the employer to create an atmosphere where the employees feel part of a big happy family rather than that everyone is just minding their own business.

  20. In My Country by xrayspx · · Score: 5, Funny

    There is problem...

    Sorry.

  21. It's the way shared transit should be by squarooticus · · Score: 4, Interesting

    This is the way shared transit should be: discriminatory.

    Part of the reason I hate public transit is the other people on the bus/train/plane with me: there are the ones who smell, the ones who talk to themselves, the ones who start ranting, the ones who panhandle, and the ones who won't fucking shut up and let me read.

    If you discriminate on the basis of employment, you are likely to eliminate most of these bad behaviors, maybe with the exception of the ones who talk to themselves. Oh, and maybe smelling, depending on how many engineers there are on the bus. :)

    In all seriousness, though, this makes the concept of shared transit palatable. I stopped taking the commuter rail after an incident in which a strung-out druggie was "escorted" off the train at the cost of over an hour. And you know what? Because it's public transit, that same person can get back on the train and cause problems the very next time she is freed from jail/rehab again.

    Forget how you've been brainwashed. Discrimination on some criteria is good.

    Finally, I should throw in a point about how this transit is entirely voluntary. There is no robbery (i.e., taxation) involved in paying for it. Google does it because they have determined that it is probably making them more profitable. If the experiment succeeds, other tech companies will probably start doing the same thing, perhaps even combining efforts. And it doesn't cost me a penny that I don't choose to spend. Contrast this with public transit in Boston, for instance, where the fare pays only 1/4 of the actual cost of the system, the rest being stolen from the taxpayers of Boston, Massachusetts, and the rest of the US (in decreasing degrees) at the point of a gun.

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  22. Re:Mass transit is useless for 90% of journeys by drsmithy · · Score: 4, Insightful

    Public transport is useless for 85%-90% or so of journeys, it's a bad deal for the vast majority of the population.

    And you base this on what, exactly ? Your utter ignorance of any remotely well-implemented public transport systems ?

  23. Re:Mass transit is useless for 90% of journeys by Rakishi · · Score: 3, Insightful

    Right, so of course, the rest of the population should subsidise business transport instead? Public transport is useless for 85%-90% or so of journeys, it's a bad deal for the vast majority of the population.

    New York City will disagree with you. As will most of Europe probably. Much of the US may not but then again they have shit for public transportation, even the Bay Area which has a decent system by US standards is barely usable for a lot of trips.

  24. Re:My Work Is My Life by Anonymous Coward · · Score: 5, Insightful

    Google hotshot... whoop-dee-fuckin-doo. Live in the Mission long enough and you're bound to come across a Google hotshot. I have. They work long hours, they don't read very many books, and after they've gotten past the obligatory "I work for Google," they have very little interesting to say. A job is a job is a job, something no amount of Lego cubicles and free sushi can change. At the end of the day you're still slaving away for The Man, whoever he may be. Doing something that neither makes the world a better nor a worse place, but simply makes money for someone else. Spending 50% of your adult life toiling at something that no one will care about in 30 years, let alone 300. Half-time, half measures, half fulfilling.

  25. Why "Americans" hate public transport. by Kadin2048 · · Score: 3, Interesting

    Amen to that. Alas, Americans think mass transit is evil.

    Here's the thing with mass transit. I've lived in a variety of areas, from honestly rural (and I don't mean exurban, I mean rural), to highrise ferret cages, and most of the opposition to mass transit is in the suburbs or low-density urban areas.

    The objection is pretty simple: if you bring mass transit into an area, it decreases the cost of living, because it no longer means you need to own a car. That means more people, particularly low-income people who might consume more services than they pay in (local) taxes, and thus it's a Bad Thing. There's also a lot of latent racism tied up in it, too, particularly if you have predominantly white suburbs lying outside urban areas with substantial non-white populations. But in my experience the racial influence is somewhat overstated; I'd say the single biggest factor that really scares suburbanites is that public transport will bring out young, low-income families who will overtax the public school systems (which as anyone who's lived in one of these places can attest to, are the centers of political and social power). Any proposal that might somehow negatively impact schools is a No-Go.

    I've seen suburban and exurban 'bedroom communities' fight absolutely tooth and nail to keep out bus services, in particular. (Rail services seem to engender less opposition -- perhaps because you generally still need a car in order to get to the train station, so therefore it's less offensive.) Until you've seen one of these disputes in person, it's tough to appreciate the tenacity with which people will fight what seems at first glance to be a common-sense, win-win proposal. I've seen people pitch absolutely brilliant transportation schemes at local town council meetings, without realizing the minefield they were walking into, and that they were doomed from the beginning by factors essentially outside their control.

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