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100 Million iPods

prelelat writes "I find it somewhat hard to believe but this story over at PC world, indicates that the iPod has sold over 100 million units. It also asks how many are broken and replaced which makes me believe the number may be more accurate."

38 of 241 comments (clear)

  1. Obligatory. by Tackhead · · Score: 5, Funny

    "No wireless. More space than a Zune. Lame."
    - CmdrBallmer

    1. Re:Obligatory. by RedElf · · Score: 3, Funny

      To summarize the article: "The sheeple are consuming!"

      Slow news day.

      --
      You know, I have one simple request. And that is to have sharks with frickin' laser beams attached to their heads!
  2. Lame. by cgrayson · · Score: 4, Funny

    No wireless. Less space than 100 million nomads. Lame.

  3. "Sold" probably includes them all by EmbeddedJanitor · · Score: 5, Interesting
    Generally the management of these numbers is designed to make sales numbers look good. There is nothing stopping warantee replacement units being reflected as a zero-dollar sale, so long as you don't mess with the actual revenue numbers.

    Even if there's a 10% warantee number, that still makes for 90M-or-so real sales. That is not too suprising considering how iconic the ipod is and how much Apple have invested in creating that image.

    I wonder what Apple's advertising budget is for ipod? It probably gets to be somewhere around a buck per unit.

    --
    Engineering is the art of compromise.
    1. Re:"Sold" probably includes them all by EmbeddedJanitor · · Score: 4, Insightful
      It all depends on how the numbers are reported.

      Many companies run their service centres as a seperate business unit because that's simpler. I don't know if Apple do this, but they might. If they do, then replacement units get sold to the service centres who then charge a service fee back to the ipod business unit. This is a far neater way to handle stock levels etc.

      Regardless, I do agree that they have no need to pump up sales numbers. They're doing fine with no embellishment.

      --
      Engineering is the art of compromise.
  4. Sooo by Adambomb · · Score: 3, Insightful

    "I find it somewhat hard to believe but this story over at PC world, indicates that the ipod has sold over 100 million units. It also asks how many are broken and replaced which makes me believe the number may be more accurate." A) More accurate than what?

    B) Hard to believe? The company is making a statement of fact flat out, and just not including the caveats such as replacement or upgrade purchases.

    Slow. News. Day.
    --
    Ice Cream has no bones.
  5. A bit of perspective by remove+office · · Score: 5, Interesting

    Let's put this in perspective. Not all of these buyers were American, and many of them have probably owned more than one iPod, but the population of the United States is slightly over 300 million. And Apple has apparently sold 100 million.

    1. Re:A bit of perspective by osu-neko · · Score: 4, Insightful

      I've been gifted a Shuffle, and I've gifted iPod nanos to two people. And I'd bought a regular iPod which I later sold.

      So, technically, I purchased 4 iPods according to Apple. There you go, skewing of stats, right there.

      Huh? No, according to Apple, based on what you've said, you've purchased 3 (someone else purchased one and gifted it to you, but there's no way they'd know that it ended up in your hands, so by their count, you've only purchased three, because in fact, you've only purchased three). And how does the fact that you purchased three iPods skew the stats about the number of iPods sold? You purchased three, they count that has having sold three. 3 != 3?

      --
      "Convictions are more dangerous enemies of truth than lies."
  6. The value of good user interface design... by The+Media+Mechanic · · Score: 4, Interesting

    In my opinion the reason the iPod succeeded in the marketplace is the tight integration of hardware and software... the whole system just works. You don't have to worry about, missing DLLs, bad firmware that causes the interface to become unresponsive, or other strange errors that manifest themselves on competing digital music players. I used to have a no-brand hard disk based player that would cause a horrible screeching noise in the earphones whenever the disk spun up to access the next chunk of music data. Never had this problem on my iPod. Also, for example, when you pull your headphone plug out of the earphone jack, my iPod automatically goes into Pause mode. They obviously put a sensor on the earphone jack that detects the presence of something plugged in, and tied that into the firmware... this provides a seamless intuitive interface to the end-use. This is why they have sold 100 million players, and profited from it, and rightly so. Highly paid and well motivated creative engineers will always trounce cheap, carelessly designed and manufactured, knock-offs.

    --
    I can throw as many stones as I wish; my house is made of transparent aluminum.
    1. Re:The value of good user interface design... by JohnnyComeLately · · Score: 4, Insightful
      Yeppers. I had a Toshiba GigABeat and ended up taking it back to get the 80Gb Video. It just works well. No lock into their download format or archaic DRM. Accessories are plentiful (the main reason I switched back...I had a Nano before) and function is intuitive. Like you mention, I don't even need to take it out of my pocket to "pause" it when I am done riding/running/whatever and don't want the battery to drain from leaving it on by accident.

      People love to naysay the dominant market player, which is ironically the one getting trounced in the OS realm. I really do hope their new agreement for higher quality music takes off. I'm going to soon buy a permanent dock to dock my iPod with my high-end home audio system. So the new format will be greatly appreciated and I don't mind paying a few extra $$ for a high-def quality rip of Dark Side of the Moon.

    2. Re:The value of good user interface design... by joek1010 · · Score: 4, Informative

      "bad firmware"

      That's not quite true. http://www.1418hell.com/ (Now offline due to bandwidth restrictions). Here's the apple docs on it (http://docs.info.apple.com/article.html?artnum=30 4508). Switching to iTunes 7 caused major problems for a lot of people (me included). For about 2 weeks I basically had a bricked iPod; I couldn't restore because there were major problems with the iTunes 7 and its new integrated iPod management.

      I've also had major problems with Apple Firmware updates on my 60 gb 5G ipod. After updating firmware, I regularly find that Apple has dropped support for a specific video resolution or bit rate (the iPod is ridiculously temperamental with video support), which means half of the videos on my iPod don't work.

      Now I don't ever upgrade my firmware; I'm really not missing out on much I guess.

    3. Re:The value of good user interface design... by Ziwcam · · Score: 3, Interesting

      the reason the iPod succeeded in the marketplace is the tight integration of hardware and software

      AKA vendor lock-in. All hail the Apple monoculture!

      What you call a "vendor lock-in" I call "It just works(TM)".

      Also, at the risk of starting a flame war, dare I mention that Windows is the greatest lock-in of all? Business use it because initial cost is cheap, thus causing many home users to be "required" to buy a windows machine so they can work at home.

      I see it almost daily. Somebody wants to buy a computer, and they tell me they've always loved the Macintosh (and many were former Mac owners) but that they had to leave the platform so that they could work at home. Breaks my heart every time.

      (Disclosure: I work at an Apple retail store)

    4. Re:The value of good user interface design... by Skippy_kangaroo · · Score: 4, Insightful

      >and I don't mind paying a few extra $$ for a high-def quality rip of Dark Side of the Moon

      Why dont you pay $10 for the CD and make a lossless rip of it using, say, Apple Lossless for use on your stereo? And then have a 192kbps VBR AAC rip for your iPod when its on the go and you care about quantity rather than too much quality? All without DRM.

  7. Why so hard to believe? by 2nd+Post! · · Score: 3, Insightful

    Even with a failure rate of 10% (which is extraordinary), that is still 90m iPods sold.

    Apple has done extraordinarily well here with the iPod and is poised to shape the future of digital downloads (software and media) with their iTunes Store.

  8. Probably at least 5M units broken... by tlhIngan · · Score: 3, Interesting

    If we assume a failure rate of 5%...

    Of course, the real question is whether or not the proportion of lost/broken/damaged/stolen/etc iPods is similar to other devices. After all, do iPods really have a higher failure rate, or is it because there's more of them, you hear more about them?

    (And before you start blaming the non-replacable battery - there are few devices other than cellphones, cameras and laptops where having a replacable battery actually is useful - it's likely by the time you need a replacement, the battery isn't even made anymore... Can you get replacement Li-Ion batteries for the many HPaq PDAs out there other than the current model/phone models? Or the multitude of 'superior' mp3 players of at least a couple years vintage?)

  9. Re:Comma chameleon, come and go, come and go by Anonymous Coward · · Score: 3, Insightful

    I doubt very many iPod failures are the result of being poorly manufactured, I'm willing to bet 95% of dead iPods are the result of hard-drive failures caused by users repeatedly dropping them.

  10. Oh, and the actual article by Adambomb · · Score: 4, Informative

    As opposed to reading statements of the obvious, just absorb the details yourself and draw your own conclusions from Apple's Press Release.

    --
    Ice Cream has no bones.
  11. Their questions are totally irrelevant... by XxtraLarGe · · Score: 3, Insightful

    Apple said they sold 100 million iPods. What difference does it make how many were replacement iPods for broken or stolen units? If anything, that would only make the case that much stronger for the popularity of the iPod: People were willing to buy another one to replace a broken or stolen one. What does he mean when he says "how many are sitting in drawers"? What does that have to do with anything? I'm sure any portable music player would be happy if they sold 10% as many and they were all sitting in drawers. This entire article is a troll...

    --
    Taking guns away from the 99% gives the 1% 100% of the power.
  12. Re:But What About... by Anonymous Coward · · Score: 4, Funny

    I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident: that all iPods are created equal."

    I have a dream that my iPods will one day live in a nation where they will not be judged by the color of their case but by the content of their hard drive.

    Let music ring.

  13. Hmm by chebucto · · Score: 5, Interesting

    1E8 x 2E10 bytes (avg) = 2E18 bytes = 2 exabytes

    1 song = 4E6 bytes

    Total songs = 2E18 bytes / 4E6 bytes = 5E11 songs

    1 song via ITMS = $1

    Total cost to fill all ipods = 500 000 000 000 dollars

    GDP of New Zealand = 108 520 000 000

    Thus, it would take 5E11/1.08E11 = 4.62 years worth of New Zealand's national product to fill all ipods with music.

    Wow! That is a lot of music!

    --
    The English word fart is one of the oldest words in the English vocabulary.
    1. Re:Hmm by tzhuge · · Score: 3, Funny

      This is what the RIAA will demand from world leaders after they have completed their dooms-day device, the DRMStar. Sources claim (possibly /. sources) liquid magma and freaking sharks with lasers strapped to their heads are involved.

  14. Re:Comma chameleon, come and go, come and go by yada21 · · Score: 4, Funny

    Cammas have, another use, to indicate, a pause. You are, William Shatner, AICMFP.

    --
    I will have a sig when the market demands it.
  15. Re:Comma chameleon, come and go, come and go by HTH+NE1 · · Score: 3, Funny

    I personally, find it funny, how some people, tend to abuse commas.
    It's a common (NPI) source of comedy:

    Rimmer: After intensive investigation, comma, of the markings on the alien pod, comma, it has become clear, comma, to me, comma, that we are dealing, comma, with a species of awesome intellect, colon.
    Holly: Good. Perhaps they might be able to give you a hand with your punctuation.
    Rimmer: Shut up.
    -- 1x04 "Waiting for God"
    --
    Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
  16. Not sure why it's so hard to believe. by Americano · · Score: 4, Informative

    I find it somewhat hard to believe but this story over at PC world, indicates that the iPod has sold over 100 million units. It also asks how many are broken and replaced which makes me believe the number may be more accurate.
    The press release doesn't say that there are 100 million units presently in use by 100 million people around the world today, now, right here. It says that they've moved 100 million ipods. Some percentage of that 100 million has surely been broken, been stolen, been lost, been destroyed, etc. Some percentage is probably sitting on a desktop somewhere and almost never gets used. But the total number sold apparently is over 100 million.

    Anecdotally, I have gone through three ipods... a 3G which I carelessly dropped on concrete from about 5 feet, and a 5G which replaced the broken 3G, which I use every day. I was also given a nano as a gift, and I use that at the gym, so I don't have to worry about dropping the 5G. Looking around at the gym, I would also estimate 30% or so of the people in my line of sight at any time there are plugged into a nano or shuffle; In addition, ipods are a very common sight on desks during the day at work, too.

    I don't think 100 million ipods sold to date is a particularly unbelievable number. If they told me there were 100 million ipods sold, and they're all still alive "in the wild," that would be pretty hard to swallow.
  17. I Don't Love You by Dogtanian · · Score: 4, Funny

    I used to have a no-brand hard disk based player that would cause a horrible screeching noise in the earphones whenever the disk spun up. The company returned this guy's iPod with the following message: "Not faulty. Supposed 'horrible screeching noise' turned out to be My Chemical Romance's latest single."
    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
  18. That's an impressive feat by vivaoporto · · Score: 3, Interesting

    Taking in account that it took 20 years for televisions to sell about 70 millions sets on US (source. I don't have stats for radio and phone sets, but 100 million units is an impressive feat regardless of substitution pieces or upgrades.

    1. Re:That's an impressive feat by bogjobber · · Score: 3, Insightful

      You also have to take into account that TV's weren't widely available until nearly ten years after they were first introduced (and were essentially banned for five years), the US population is 60% larger than it was even at the end of the time period you quote, the US is much more affluent than it was back then, and of course a very significant number of those iPods were sold outside the US. Still impressive, but very difficult to compare. If TV had been able to jump to the mass market the way products today can, no doubt it would've achieved widespread adoption much faster.

  19. Perspective by ObligatoryUserName · · Score: 5, Insightful

    Here's a comparison I put together from Wikipedia/Google.

    Nintendo DS: 39.8 million (total sales)
    Gameboy: 69 Million (total sales)
    Gameboy Advance: 77 million (total sales)
    iPod: 100 million (total sales)
    Cellphones: 2,000 million (currently in use)

    I think I have a better understanding of why they built the iPhone...

  20. Comma problems? by Anonymous Coward · · Score: 4, Funny

    There was a single comma in the entire summary. It wasn't really used correctly, but it really shouldn't have taken you four tries to understand.

    Well, now I know how to obfusticate any sensitive documentation. Just insert commas where they don't belong and a certain proportion of slashdot readers will waste valuable brain cycles attempting to decipher it. Whereas my loyal minions, having simpler brains, will ignore any and all punctuation marks and will implement my open source doomsday devices first.

  21. Why is everyone so surprised? by AgentX24 · · Score: 3, Insightful

    Why is everyone shocked at the total of 100 million iPods sold and calling conspiracy over it? After all, the PS2 had over 115 million units shipped worldwide by December 2006. Do people not believe that figure?

  22. Re:It doesn't matter how many were replaced. by darkshadow · · Score: 3, Funny

    Bill Gates could try buying all the iPods so people will be forced to by Zunes instead.

    --
    -Darkshadow (There was a thing called Heaven; but all the same they used to drink enormous quantities of alcohol.)
  23. Slashdot editors need to get over their iPod hate by hattig · · Score: 3, Insightful

    Nice, select the one negative article about this news. Well done. Lame.

    Given that 80 million iPods have been sold in the last two years - wait, Apple said they had sold 10m in early 2005 - so 90 million iPods in the last two years, I'd guess that the vast majority of them are in use (i.e., they work and aren't under the sofa missing) still (even if they were stolen!).

    My iPod nano is 20 months old and I use it all the time still.

    I bet that over time less than 10 million iPods sold were due to a previous iPod breaking and being out of warranty. Probably less than 5 million. Likely less than 2 million. Apple will sell than many in a couple of weeks, so it's a rather pointless argument anyway.

    Anyway, why doesn't this thinking apply to other manufacturers? Sony - 120m or so PS2s for example. Sold == Sold in anybody's book.

  24. Coincidence by BasilBrush · · Score: 4, Funny

    * What's the exact figure of how many iPods have been lost (I once left mine on an Air France flight) or stolen?


    That's a coincidence, I found mine on an Air France flight!
  25. Microsoft can be dethroned by Uksi · · Score: 5, Insightful

    You're so right on the money.

    This is the reason that Microsoft can be dethroned--when you have good design, you can beat the giants. When you have shitty design and you are a giant, your product doesn't sell (Zune, case in point).

    This is why Apple is sending shivers through the phone industry with the iPhone.

    I predict that 2008 will be the year of actually easy to use phones, because of the well-designed competition by the iPhone.

    Thank you Apple for raising the bar.

  26. Re:~~~100 million~~~ by AISI · · Score: 3, Interesting
    From Apple's SEC filings (21 links are listed at Wikipedia):

    Calendar quarter - iPod sales

    Q4 01: 130,000
    Q1 02: 57,000
    Q2 02: 54,000
    Q3 02: 140,000
    Q4 02: 219,000
    Q1 03: 80,000
    Q2 03: 304,000
    Q3 03: 336,000
    Q4 03: 733,000
    Q1 04: 807,000
    Q2 04: 860,000
    Q3 04: 2,016,000
    Q4 04: 4,580,000
    Q1 05: 5,311,000
    Q2 05: 6,155,000
    Q3 05: 6,451,000
    Q4 05: 14,043,000
    Q1 06: 8,526,000
    Q2 06: 8,111,000
    Q3 06: 8,729,000
    Q4 06: 21,066,000

    Cumulative sales as of last December: 88,708,000 (for a total revenue exceeding $17.36 billion). Thus this quarter Apple sold approx. 12,000,000 iPods.
    Some of these iPods were stolen, some broke and were replaced, some people own more than one, but all in all Apple has sold 100 million iPods. Most of them are in use because the vast majority, more than 90 million units, have been sold since January 2005.
  27. Re:A bit more by Tim+Browse · · Score: 3, Interesting

    I wouldn't think that it would be outrageous to think that there are 50+ million iPods sitting on store shelves and in warehouses right now.

    Are you serious?

    Let's say the iPod was released in 2001. They've sold 100 million units. But if, as you claim, 50+ million are in stores/warehouses, that means they've sold about 50 million in the 6 years since release.

    Apple refresh the iPod lines every 1 or 2 years. This means the sales life-span of a model is 2 years max.

    So your argument is that Apple keep SIX YEARS' worth of stock in the supply chain? And that of that stock, 4 years' worth, or about 33 MILLION will never be sold, because a new replacement model will be out by then?

    Well, you've convinced me.

  28. Re: 15 Units? by rvw · · Score: 3, Funny

    Only if you count the 15 that Beve Stalmer bought He has a deal with his local furniture dealer. For every chair he buys, he gets one Zune for free.
  29. Re:Sold. But to whom? by gnasher719 · · Score: 3, Informative

    There are accounting rules for what sales Apple can count.

    The rules are roughly: Apple can count an item as sold as soon as it leaves the company, AND Apple can be quite sure that the buyer will pay for it. If Walmart buys 100,000 iPods and has a contract that they have to pay for them no matter whether they sell them to end users or not, then Apple can count them as sold (even if Walmart can't shift them. Apple _has_ sold them). If Walmart buys 100,000 iPods and has a contract that they have to pay for those that they sell on to end users, and can return the others at any time, then Apple can count those as sold that Walmart has sold on.

    If Apple sells 100,000 iPods to a seller that signed a contract that forces them to pay, but that seller goes bankrupt and Apple doesn't get the money, and doesn't get the iPods back, then I believe they can be counted as sold, and Apple's loss from bad debt is counted somewhere else in the books. I haven't heard of any such case.