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Apple Sues Over iGasm Ads

funkeymonkeyman writes "Apple is less than pleased with an interesting new peripheral for the iPod which promises to 'take your appreciation of music to a whole new level.' Legal action has been taken against Ann Summers, the manufacturers of the new device, specifically for the similarity of the iGasm advertisements to the iconic iPod silhouette ads. The CEO of the adult retail chain replied to the threat cheerily, 'Perhaps I can send them an iGasm to put a smile back on their faces.'"

55 of 342 comments (clear)

  1. I don't know about you by Anonymous Coward · · Score: 5, Funny

    But iCame.

    1. Re:I don't know about you by Rude+Turnip · · Score: 5, Informative

      How about...i'llgetfiredprobablytomorrowforfollowingaN SFWlinkfarkyouneal

    2. Re:I don't know about you by 1u3hr · · Score: 4, Insightful
      Who cares, the ad is a parody and that's that.

      The ad is a parody, but the iGasm is an actual product (unless it's a hoax?). Parody is a defence for copyright infringement. This would be about trademark and patents. Since they're actually selling goods which are obviously meant to suggest an iPod style, it probably does infringe.

    3. Re:I don't know about you by PopeRatzo · · Score: 4, Funny

      It's OK, you hate that job anyway.

      --
      You are welcome on my lawn.
    4. Re:I don't know about you by cenonce · · Score: 4, Informative

      The ad is not a parody and to suggest that it is simply because it is posted on Slashdot (where everything is "fair use", "prior art" and "parody"!) is nonsense. For a parody defense to work, she needs to be making some kind of commentary about the original product. She is actually advertising her product for use with an iPod! Read a case like Acuff-Rose for parody in copyright. If she is taking Apple's "sillhouette ads" and copying them to advertise her "device", it is copyright infringement, pure and simple. Heck, she could be advertising tires and it would be copyright infringment.

    5. Re:I don't know about you by pla · · Score: 3, Interesting

      The ad is not a parody

      She called the thing an "iGasm"! If you don't see the parody there, consider yourself officially humor-impaired.


      If she is taking Apple's "sillhouette ads" and copying them to advertise her "device", it is copyright infringement, pure and simple.

      True. But she didn't just take Apple's ads and copy them - She took the style of Apple's ads (remember Apple losing that suit 15 years ago to Microsoft?) and parodied it, albeit for the purpose of promoting her own product.

    6. Re:I don't know about you by squiggleslash · · Score: 4, Interesting

      Would it be too much to ask for you guys to stop applying American law to a British legal case? Parody is not a defense for copyright infringement in the UK. Parody is "fair use" in the US due to the difficulty of reconciling copyright law and the first amendment, but there is no first amendment in the UK, so the only opt-outs in UK copyright law are specifically legislated concepts called "fair dealing", and pretty much 90% of what is considered fair use in the US is not legislated as "fair dealing" in the UK.

      --
      You are not alone. This is not normal. None of this is normal.
    7. Re:I don't know about you by MarsBar · · Score: 3, Funny

      So you bunch of Apple fanboyz all agree that Apple's in the right?

      Shock!

    8. Re:I don't know about you by SailorRipley · · Score: 3, Funny

      thank god the "experts" at the apple product store are absolutely convinced Apple has an airtight case here...I was starting to worry nobody did

      --
      Chance favors the prepared mind...especially when you Question Authority
    9. Re:I don't know about you by Hatta · · Score: 4, Insightful

      Which link is NSFW? There's no nudity or bad language on the iGasm page.

      --
      Give me Classic Slashdot or give me death!
    10. Re:I don't know about you by Hognoxious · · Score: 4, Insightful

      We discussed this the other day at work (apple product retailer) [...] Everyone agreed however, that the silhouette ad all by itself was infringing
      Everyone, as in a bunch of shop assistants? Pardon me if I'm not convinced.

      The cocky response from the iGasm rep
      Don't really need to comment.
      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    11. Re:I don't know about you by Just+Some+Guy · · Score: 5, Insightful

      This isn't Fark. Either man up and tell your boss about something funny you saw so that he hears about it first from you, or take some responsibility for yourself and don't click links in a story about a sex toy.

      --
      Dewey, what part of this looks like authorities should be involved?
  2. No bad publicity by farker+haiku · · Score: 4, Interesting

    And suddenly she's going to make a shitload of money because of the lawsuit.

    --
    Your sig(k) has been stolen. There is a puff of smoke!
    1. Re:No bad publicity by chuckymonkey · · Score: 4, Funny

      Exactly, I never heard of it before this. Now I'm going to buy one for my wife just to see it in action.

      --
      "Some books contain the machinery required to create and sustain universes."-Tycho
    2. Re:No bad publicity by AGMW · · Score: 4, Funny
      I think they make enough money that whilst this publicity may improve sales of this product it won't make much difference to their bottom line.

      He He. HeHe. Bottom. He He.

      --
      Eclectic beats from Leeds, UK
      handmadehands.co.uk
    3. Re:No bad publicity by rtyall · · Score: 5, Funny

      See "Wife", Read "self".
      See "just to see it in action", read "to replace the electric toothbrush".
      Sorry, saw the joke and took it.

  3. Let me correct that headline for you. by Whiney+Mac+Fanboy · · Score: 5, Insightful

    Headline should read:

    Apple's usual litigation-trigger-happy attitude has netted an incalculable amount of free publicity to Anne Summers.

    I can't really see how Apple can claim some sort of copyright over silhouettes. I mean - the original iPod adds seemed very.... reminiscent of the James Bond opening credits sequences from the 70s.

    Perhaps Apple is jealous that the Anne Summers' logo also contains an Apple.

    --
    There are shills on slashdot. Apparently, I'm one of them.
    1. Re:Let me correct that headline for you. by Xiroth · · Score: 5, Insightful

      To be honest, I seriously doubt they actually care - popular peripherals can only increase the demand for their products. All they're doing is ensuring that there's a clear gap between them so that if some think-of-the-children types kick up a fuss then they can say 'We have nothing to do with them - look, we even tried to shut them down via lawsuit.'

      This kind of publicity helps both parties, and I say more power to them if the media is running with it.

    2. Re:Let me correct that headline for you. by Boogaroo · · Score: 4, Insightful

      This wouldn't be a copyright issue. You can't copyright a style, but you can trademark it. There's still a catch there. You have actively defend your trademark or you lose it. You also have to apply for a trademark(unlike copyright where it's automatically a given). I think Apple's on the losing side of this issue. After all, you've pointed out one other example of the same idea. I'm sure it won't be hard for a decent lawyer to come up with a few more.

      Honestly? I agree with your point: Apple has just given tons of free advertising to the iGasm product.
      Regardless of any result of the lawsuit, they'll probably have quite a few sales they wouldn't have gotten. Question is, will it pay more than the lawyer's fees.

    3. Re:Let me correct that headline for you. by Whiney+Mac+Fanboy · · Score: 3, Insightful

      You can't copyright a style, but you can trademark it.

      No. You can't trademark a style.

      --
      There are shills on slashdot. Apparently, I'm one of them.
    4. Re:Let me correct that headline for you. by fractoid · · Score: 5, Insightful

      I can't really see how Apple can claim some sort of copyright over silhouettes. I mean - the original iPod adds seemed very.... reminiscent of the James Bond opening credits sequences from the 70s. Isn't that Apple's approach to all of their 'revolutionary' stylistic stuff? "We stole it first. You can't have it!"
      --
      Rampant carbon sequestration destroyed the Dinosaurs' tropical paradise. I'm here to help repair the damage.
  4. Revenge by Tablizer · · Score: 3, Funny

    Rather than sue, Apple can fight fire with fire by introducing the OrgPod.

  5. Only suing vibrators? by adona1 · · Score: 5, Informative

    Personally, I'm surprised they haven't started suing the iGoatse...which almost makes me wish I had an iPod ;)

    --
    Between the falling angel and the rising ape
    1. Re:Only suing vibrators? by Tablizer · · Score: 3, Funny

      Personally, I'm surprised they haven't started suing the iGoatse [link]...which almost makes me wish I had an iPod ;)

      iNot gonna click that link. Volunteers?

    2. Re:Only suing vibrators? by Lehk228 · · Score: 4, Funny

      it works better on the black ipod with the red click wheel

      --
      Snowden and Manning are heroes.
  6. Anybody here try it? by Tablizer · · Score: 4, Interesting

    Have any of you slashgals tried it yet? Does it work, or is it just a gimmick?

    1. Re:Anybody here try it? by martinX · · Score: 5, Funny

      I tried it. It hurt my bum.

      Hang on, this is for chicks to use? Man, was I duped...

      --
      When they came for the communists, I said "He's next door. Take him away. Goddam commies."
  7. This has been done before by Anonymous Coward · · Score: 3, Funny

    A few years back, RMS released GNU/Gasm, an open source package similar to this one. The only downside was that it only worked with his songs.

  8. iGasm Haiku by Chas · · Score: 4, Funny

    Little pod I see
    The screaming, it's so damn loud
    Anger or pleasure?

    --


    Chas - The one, the only.
    THANK GOD!!!
    1. Re:iGasm Haiku by ozbird · · Score: 3, Funny

      Brown Microsoft Zune, Oh, you have no friends to squirt; Cancel or Allow?

  9. The iGasm is ok, but.... by appleguru · · Score: 3, Informative

    ...the OhMiBod vibrator rocks its socks off ;) I got one for my girlfriend for her birthday this year and I've been seeing less of her ever since. http://www.ohmibod.com/

    1. Re:The iGasm is ok, but.... by Anonymous Coward · · Score: 4, Funny

      You're posting to slashdot. With account name "appleguru". And your link goes to a site about modding video game consoles. Of the millions of people reading slashdot, I can count on one hand the number of people that believe you.

      Unless by "girlfriend" you meant "girl I barely know, who filed sexual harrassment charges after I creeped her out with an OhMiBod vibrator gift." That one I'd believe.

  10. Re:Come on, be a man! by Tablizer · · Score: 4, Insightful

    What is the worst thing that can happen?

    Um, a lifetime of reoccuring horrid flasbacks like one's own personal Clockwork Orange.

  11. Don't forget the tv ad by cbuskirk · · Score: 4, Informative
  12. iGasm beat by Vskye · · Score: 4, Funny

    I'd have to say that the Metallica song whiplash would even make Hilary Clinton smile with this outfit. (turn it up Bill, turn it UP!!!) We might even get lucky, and she'll be so happy that it will keep her out of politics. (one can only wish)

    --
    Life was hell, then I discovered Linux...
    1. Re:iGasm beat by X0563511 · · Score: 5, Funny

      Please, don't EVER make a comment combining Hillary Clinton and a sex toy. EVER. The mind is an eye one cannot gouge out.

      --
      For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
  13. Now we know... by figleaf · · Score: 4, Funny

    ...why the Apple silhouette shakes so much.

  14. streisand effect again by e**(i+pi)-1 · · Score: 3, Insightful

    Again the Streisand effect but with an other twist: while every lawyer by now knows about this phenomenon, they take it into account but still chose legal action is taken to prevent other people to repeat this. What they do not realize yet is that advertisers or product managers will in future even more try to use names and pictures close to successful other pictures in order to use the free publicity from a lawsuit.

  15. Hello the future's Microsoft by towsonu2003 · · Score: 3, Funny
    I know that you won't get this and hence mod me down. That's fine.


    But they are trying to form a cultural monopoly... Very much like what Microsoft is doing. But different from Microsoft, in this case at least, they are using the society's negative feelings towards women's sexuality when it is freed of men. It is also interesting to observe how women's sexuality is desirable for Apple (just like for any other corporation) when it is the object of the male gaze, and undesirable when it is depicted as self-governing, hence not needing the presence of a penis.

  16. duh by zobier · · Score: 4, Funny

    This is about the third time something like this has come up and I can't believe I still haven't seen the alternate name iRod suggested.

    --
    Me lost me cookie at the disco.
  17. iFuck by Tablizer · · Score: 5, Funny

    Gals, go natural and organic and let me introduce (in) to you my iFuck device. Its free and requires no batteries.

  18. Ann Summers by Animats · · Score: 5, Informative

    If you haven't spent much time in the UK, you may not realize that Ann Summers is a major retail chain, with hundreds of sex shops. It's like Victoria's Secret in the US, but harder-core.

    1. Re:Ann Summers by muellerr1 · · Score: 4, Funny

      Is this one of those funny translation things where we say 'fries' and you say 'chips' and we say 'chips' and you say 'crisps' and we say 'overpriced underwear store' and you say 'sex shop'? Because as far as I know, Victoria's Secret doesn't sell toys, whips, chains, or anything but expensive underwear. Though maybe that's what you meant by 'harder-core' and if so, yes, sex toys are harder-core than just plain old underwear.

  19. Re:Let me correct the headline for you... by Whiney+Mac+Fanboy · · Score: 5, Funny

    specifically designed to cause confusion in the markeplace

    Confusion?

    If you can't tell the difference between a sex toy & a portable music player, then.... well, let's just say I don't want to borrow your iPod.

    --
    There are shills on slashdot. Apparently, I'm one of them.
  20. Re:I for one ... by weighn · · Score: 4, Funny

    ... welcome our new iGasm vibrated female colleague overload! welcome our new iGasm vibrated female college undergrad!

    There, fixed that for you

    --
    Mongrel News all the news that fits and froths
  21. AAaaaagggh! by durin · · Score: 5, Funny


    Damn porn filter at work.

    --
    Why, yes! I AM new here.
  22. The mind is an eye one cannot gouge out. by patio11 · · Score: 3, Insightful

    Icepicks, man, icepicks. Now if you'll excuse me I have to track one down myself.

  23. TM details FWIW by chub_mackerel · · Score: 5, Informative

    Some clarity on TM, at least in US...

    No, you can't trademark a style.

    You can trademark almost anything that creates a connection in a consumer's mind between a product/service and its origin. Historically this has included logos, words, sounds (Harley Davidson's engine noise), images, even colors (Corningware's "pink" insulation), shapes of products (Weber Grill), type of decoration in a restaurant, called "trade dress" (Taco Cabana).

    If whenever you see commercials of a certain "style" and you think "Apple/iPod", then the style is likely trademark material. If another company's using the same style to sell a similar/related product (as opposed to engaging in satire or public comment which is more protected) then I'd put my money on the trademark holder.

    ...You also have to apply for a trademark(unlike copyright where it's automatically a given)...

    Wrong again, at least in the US. Most trademark rights come from using the trademark, not from applying for it. The Trademark office register the mark for you, which gives you some considerable procedural advantages (hence there is a process sort of like patent application that you need to go through), but there's no requirement to register your mark in order to have a trademark. All of which is probably beside the point in this instance, since I bet Apple registered something related to whatever they're suing over.

    1. Re:TM details FWIW by jabuzz · · Score: 3, Informative

      Perhaps, but Ann Summers is a U.K. firm so US law and practice will have no bearing whatsoever in a U.K. court of law.

  24. Here's the image by Ed+Avis · · Score: 3, Informative

    iGasm poster that Apple complained about

    --
    -- Ed Avis ed@membled.com
  25. Don't bother by Anonymous Coward · · Score: 3, Funny

    She loved the one I got her.

  26. Re:Parody ? by bkr1_2k · · Score: 4, Funny

    "iAnal"

    You do? Maybe we should talk.

    --
    "Growing old is inevitable; growing up is optional."
  27. Copyright, not trademark by maroberts · · Score: 4, Informative

    As far as I can tell, Apple is upset over the copying of the advert, not so much the device itself.

    A recent UK Court of Appeal case has significantly narrowed the scope of Trademark protection, essentially stating that the public are savvy enough to recognise that the use of the same trademark in two different markets is not "passing off". However, this defense may be slightly scuppered by the ad, which does attempt a form of "passing off" and association.

    The main complaint really seems to be blatant copying of the ad, and is therefore a Copyright issue. As others have stated, parody is not (officially) a defense in UK Copyright law, but taking the mickey has long been recognised unofficially. A classic example was the "Made In Wales" series of adverts which was parodied by the "Not the Nine O'Clock News" comedy show. The parody was so good , that it was alleged the Welsh Development Agency showed them to real potential clients alongside the original adverts. Also the term "Fair Use" does exist in UK law, and this may perhaps be construed to include parody.

    --

    Donte Alistair Anderson Roberts - hi son!
    Karma: Chameleon

  28. Hey Steve by sunderland56 · · Score: 4, Funny
    Perhaps I can send them an iGasm to put a smile back on their faces.

    Did she just (very politely) tell Steve Jobs to stick it up his ass?

  29. Unafraid! by shelterpaw · · Score: 3, Funny

    Apparently she's unafraid to get screwed by an Apple.