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Apple Sues Over iGasm Ads

funkeymonkeyman writes "Apple is less than pleased with an interesting new peripheral for the iPod which promises to 'take your appreciation of music to a whole new level.' Legal action has been taken against Ann Summers, the manufacturers of the new device, specifically for the similarity of the iGasm advertisements to the iconic iPod silhouette ads. The CEO of the adult retail chain replied to the threat cheerily, 'Perhaps I can send them an iGasm to put a smile back on their faces.'"

92 of 342 comments (clear)

  1. I don't know about you by Anonymous Coward · · Score: 5, Funny

    But iCame.

    1. Re:I don't know about you by Rude+Turnip · · Score: 5, Informative

      How about...i'llgetfiredprobablytomorrowforfollowingaN SFWlinkfarkyouneal

    2. Re:I don't know about you by Bob+of+Dole · · Score: 2, Insightful

      Apple is upset because of the ADS, not because of the name or the product.
      She's using the colored background + black silhouettes style of their iPod ads.

    3. Re:I don't know about you by Zemran · · Score: 2, Funny

      even though everyone else iGnored you...

      --
      I love stacking my barbecues in the shed at the end of summer - you can't beat a bit of grill on grill action.
    4. Re:I don't know about you by 1u3hr · · Score: 4, Insightful
      Who cares, the ad is a parody and that's that.

      The ad is a parody, but the iGasm is an actual product (unless it's a hoax?). Parody is a defence for copyright infringement. This would be about trademark and patents. Since they're actually selling goods which are obviously meant to suggest an iPod style, it probably does infringe.

    5. Re:I don't know about you by PopeRatzo · · Score: 4, Funny

      It's OK, you hate that job anyway.

      --
      You are welcome on my lawn.
    6. Re:I don't know about you by julesh · · Score: 2, Informative

      Parody has successfully been used as a defence against trademark infringements, also. See this excellent article on the subject. It seems tricky to make the defence work, but it can be done.

    7. Re:I don't know about you by cenonce · · Score: 4, Informative

      The ad is not a parody and to suggest that it is simply because it is posted on Slashdot (where everything is "fair use", "prior art" and "parody"!) is nonsense. For a parody defense to work, she needs to be making some kind of commentary about the original product. She is actually advertising her product for use with an iPod! Read a case like Acuff-Rose for parody in copyright. If she is taking Apple's "sillhouette ads" and copying them to advertise her "device", it is copyright infringement, pure and simple. Heck, she could be advertising tires and it would be copyright infringment.

    8. Re:I don't know about you by pla · · Score: 3, Interesting

      The ad is not a parody

      She called the thing an "iGasm"! If you don't see the parody there, consider yourself officially humor-impaired.


      If she is taking Apple's "sillhouette ads" and copying them to advertise her "device", it is copyright infringement, pure and simple.

      True. But she didn't just take Apple's ads and copy them - She took the style of Apple's ads (remember Apple losing that suit 15 years ago to Microsoft?) and parodied it, albeit for the purpose of promoting her own product.

    9. Re:I don't know about you by squiggleslash · · Score: 4, Interesting

      Would it be too much to ask for you guys to stop applying American law to a British legal case? Parody is not a defense for copyright infringement in the UK. Parody is "fair use" in the US due to the difficulty of reconciling copyright law and the first amendment, but there is no first amendment in the UK, so the only opt-outs in UK copyright law are specifically legislated concepts called "fair dealing", and pretty much 90% of what is considered fair use in the US is not legislated as "fair dealing" in the UK.

      --
      You are not alone. This is not normal. None of this is normal.
    10. Re:I don't know about you by 1u3hr · · Score: 2, Insightful
      The ad is not a parody

      Yes it is. If she is taking Apple's "sillhouette ads" and copying them to advertise her "device", it is copyright infringement, pure and simple

      No it's not. She's not "copying" them in the digital sense, which would be an infringement, but imitating. You can't copyright a style of advertisement. Considering how ads blatantly steal (or are "inspired by") other ads all the time, this is obviously accepted practice.

    11. Re:I don't know about you by TheRaven64 · · Score: 2, Interesting
      If they're looking for people to sue...

      Last time I was in NYC, I stayed in the 'Pod Hotel' (which I'd recommend to someone looking for a cheap place to stay). They had silhouette people dancing on screens in the foyer, and seemed to be using the iPod association to strengthen their brand a lot.

      --
      I am TheRaven on Soylent News
    12. Re:I don't know about you by Anonymous Coward · · Score: 2, Interesting

      Uh, unless apple now somehow has copyright over every possible combination of a silhouette on a colored background, this is false, and what happens when people start thinking of "intellectual property" instead of the separate patent, copyright, and trademark fields.

      Unless the iGasm ads are traces or otherwise exactly like the iPod ads, then I think it's fairly clear that the ad isn't "copied" (not a copyright infringement) and is either use of a trademark to indicate compatibility or a product being sold in an entirely different field from iPods and therefore not confusing (not a trademark infringement).

    13. Re:I don't know about you by Stewie241 · · Score: 2, Funny

      But doesn't confusion go right out the window when the product is an iGasm? I mean... come on... are people that stupid that they would think Apple would produce a vibrator?

    14. Re:I don't know about you by MarsBar · · Score: 3, Funny

      So you bunch of Apple fanboyz all agree that Apple's in the right?

      Shock!

    15. Re:I don't know about you by SailorRipley · · Score: 3, Funny

      thank god the "experts" at the apple product store are absolutely convinced Apple has an airtight case here...I was starting to worry nobody did

      --
      Chance favors the prepared mind...especially when you Question Authority
    16. Re:I don't know about you by Hatta · · Score: 4, Insightful

      Which link is NSFW? There's no nudity or bad language on the iGasm page.

      --
      Give me Classic Slashdot or give me death!
    17. Re:I don't know about you by Hognoxious · · Score: 4, Insightful

      We discussed this the other day at work (apple product retailer) [...] Everyone agreed however, that the silhouette ad all by itself was infringing
      Everyone, as in a bunch of shop assistants? Pardon me if I'm not convinced.

      The cocky response from the iGasm rep
      Don't really need to comment.
      --
      Confucius say, "Find worm in apple - bad. Find half a worm - worse."
    18. Re:I don't know about you by Just+Some+Guy · · Score: 5, Insightful

      This isn't Fark. Either man up and tell your boss about something funny you saw so that he hears about it first from you, or take some responsibility for yourself and don't click links in a story about a sex toy.

      --
      Dewey, what part of this looks like authorities should be involved?
    19. Re:I don't know about you by sunami88 · · Score: 2, Insightful
      --
      Sex. Drugs, and Unix.
    20. Re:I don't know about you by megaditto · · Score: 2, Funny

      I am gonna sue them too for stealing my idea.

      I have always said that the iPod fanboys/girls should shove it.

      --
      Obama likes poor people so much, he wants to make more of them.
    21. Re:I don't know about you by Anonymous Coward · · Score: 2, Informative

      The summary said, "an interesting new peripheral for the iPod". I agree with you that the words "sex toy" should have been featured prominently.

      Good thing it wasn't really NSFW. Even the advert in question isn't NSFW in my opinion: advert (possibly NSFW)

  2. No bad publicity by farker+haiku · · Score: 4, Interesting

    And suddenly she's going to make a shitload of money because of the lawsuit.

    --
    Your sig(k) has been stolen. There is a puff of smoke!
    1. Re:No bad publicity by sunwukong · · Score: 2, Funny

      Yike -- poor choice of words! How soon until iTubGirl?!

    2. Re:No bad publicity by chuckymonkey · · Score: 4, Funny

      Exactly, I never heard of it before this. Now I'm going to buy one for my wife just to see it in action.

      --
      "Some books contain the machinery required to create and sustain universes."-Tycho
    3. Re:No bad publicity by mrbluze · · Score: 2, Funny

      And suddenly she's going to make a shitload That has to stink!
      --
      Do it yourself, because no one else will do it yourself. [beta blockade 10-17 Feb]
    4. Re:No bad publicity by AGMW · · Score: 4, Funny
      I think they make enough money that whilst this publicity may improve sales of this product it won't make much difference to their bottom line.

      He He. HeHe. Bottom. He He.

      --
      Eclectic beats from Leeds, UK
      handmadehands.co.uk
    5. Re:No bad publicity by rtyall · · Score: 5, Funny

      See "Wife", Read "self".
      See "just to see it in action", read "to replace the electric toothbrush".
      Sorry, saw the joke and took it.

  3. Let me correct that headline for you. by Whiney+Mac+Fanboy · · Score: 5, Insightful

    Headline should read:

    Apple's usual litigation-trigger-happy attitude has netted an incalculable amount of free publicity to Anne Summers.

    I can't really see how Apple can claim some sort of copyright over silhouettes. I mean - the original iPod adds seemed very.... reminiscent of the James Bond opening credits sequences from the 70s.

    Perhaps Apple is jealous that the Anne Summers' logo also contains an Apple.

    --
    There are shills on slashdot. Apparently, I'm one of them.
    1. Re:Let me correct that headline for you. by Xiroth · · Score: 5, Insightful

      To be honest, I seriously doubt they actually care - popular peripherals can only increase the demand for their products. All they're doing is ensuring that there's a clear gap between them so that if some think-of-the-children types kick up a fuss then they can say 'We have nothing to do with them - look, we even tried to shut them down via lawsuit.'

      This kind of publicity helps both parties, and I say more power to them if the media is running with it.

    2. Re:Let me correct that headline for you. by Boogaroo · · Score: 4, Insightful

      This wouldn't be a copyright issue. You can't copyright a style, but you can trademark it. There's still a catch there. You have actively defend your trademark or you lose it. You also have to apply for a trademark(unlike copyright where it's automatically a given). I think Apple's on the losing side of this issue. After all, you've pointed out one other example of the same idea. I'm sure it won't be hard for a decent lawyer to come up with a few more.

      Honestly? I agree with your point: Apple has just given tons of free advertising to the iGasm product.
      Regardless of any result of the lawsuit, they'll probably have quite a few sales they wouldn't have gotten. Question is, will it pay more than the lawyer's fees.

    3. Re:Let me correct that headline for you. by Whiney+Mac+Fanboy · · Score: 3, Insightful

      You can't copyright a style, but you can trademark it.

      No. You can't trademark a style.

      --
      There are shills on slashdot. Apparently, I'm one of them.
    4. Re:Let me correct that headline for you. by fractoid · · Score: 5, Insightful

      I can't really see how Apple can claim some sort of copyright over silhouettes. I mean - the original iPod adds seemed very.... reminiscent of the James Bond opening credits sequences from the 70s. Isn't that Apple's approach to all of their 'revolutionary' stylistic stuff? "We stole it first. You can't have it!"
      --
      Rampant carbon sequestration destroyed the Dinosaurs' tropical paradise. I'm here to help repair the damage.
    5. Re:Let me correct that headline for you. by Achromatic1978 · · Score: 2, Insightful

      It helps both parties? I can't believe you see no issue with Apple causing another entity that is not even a competitor at least several tens of thousands (if not hundreds, indeed if not millions) in legal costs for the potential to be able not to offend the easily offended.

    6. Re:Let me correct that headline for you. by fucksl4shd0t · · Score: 2, Funny

      Well, I'm considering one now. For my wife, of course. I've always wanted to wire my wife's vibrator to my guitar, only she doesn't have one. :(

      --
      Like what I said? You might like my music
    7. Re:Let me correct that headline for you. by Altus · · Score: 2, Insightful


      by copying the advertising they are making it look like the accessory is some how related to apple when it is not. Now they may be within their rights using the advertising style but apple is within their rights to challenge that use. If their adds were different (and from what I have read apple made a legitimate attempt to get them to change it before filing this suit) there would be no law suit.

      This really isn't that unreasonable. They designed those adds to look like apples and apple doesn't want them to do that. They had a chance to avoid going to court and chose not to. If the judge decides that apple is totally off base apple will likely end up paying the legal fees. Your just looking for something to be indignant about here. This isn't that interesting of a story.

      --

      "In America, first you get the sugar, then you get the power, then you get the women..." -H. Simpson

  4. Revenge by Tablizer · · Score: 3, Funny

    Rather than sue, Apple can fight fire with fire by introducing the OrgPod.

  5. Only suing vibrators? by adona1 · · Score: 5, Informative

    Personally, I'm surprised they haven't started suing the iGoatse...which almost makes me wish I had an iPod ;)

    --
    Between the falling angel and the rising ape
    1. Re:Only suing vibrators? by Tablizer · · Score: 3, Funny

      Personally, I'm surprised they haven't started suing the iGoatse [link]...which almost makes me wish I had an iPod ;)

      iNot gonna click that link. Volunteers?

    2. Re:Only suing vibrators? by Lehk228 · · Score: 4, Funny

      it works better on the black ipod with the red click wheel

      --
      Snowden and Manning are heroes.
  6. Attention Slashdotters: by Anonymous Coward · · Score: 2, Funny

    Sex. That is all.

    1. Re:Attention Slashdotters: by Tablizer · · Score: 2, Funny

      Sex. That is all.

      We're just jealous a cheap little machine gets more than us. And I thought offshoring was bad...

  7. Anybody here try it? by Tablizer · · Score: 4, Interesting

    Have any of you slashgals tried it yet? Does it work, or is it just a gimmick?

    1. Re:Anybody here try it? by martinX · · Score: 5, Funny

      I tried it. It hurt my bum.

      Hang on, this is for chicks to use? Man, was I duped...

      --
      When they came for the communists, I said "He's next door. Take him away. Goddam commies."
    2. Re:Anybody here try it? by Tablizer · · Score: 2, Informative

      Hang on, this is for chicks to use? Man, was I duped...It hurt my bum.

      The multisex one is called R-fuss. (Say it over and over if the name ain't click at first.)

  8. This has been done before by Anonymous Coward · · Score: 3, Funny

    A few years back, RMS released GNU/Gasm, an open source package similar to this one. The only downside was that it only worked with his songs.

  9. MS-Dildows by Tablizer · · Score: 2, Funny

    My wife bought a MS-Dildows 2.0, but it got stuck in there. We can't get it out until we put a new battery in, but the battery opening is facing inward. I told her before to use Lipnux instead, but she had to go conventional.

  10. iGasm Haiku by Chas · · Score: 4, Funny

    Little pod I see
    The screaming, it's so damn loud
    Anger or pleasure?

    --


    Chas - The one, the only.
    THANK GOD!!!
    1. Re:iGasm Haiku by ozbird · · Score: 3, Funny

      Brown Microsoft Zune, Oh, you have no friends to squirt; Cancel or Allow?

  11. I for one ... by instagib · · Score: 2, Funny

    ... welcome our new iGasm vibrated female colleague overload!

    1. Re:I for one ... by weighn · · Score: 4, Funny

      ... welcome our new iGasm vibrated female colleague overload! welcome our new iGasm vibrated female college undergrad!

      There, fixed that for you

      --
      Mongrel News all the news that fits and froths
  12. The iGasm is ok, but.... by appleguru · · Score: 3, Informative

    ...the OhMiBod vibrator rocks its socks off ;) I got one for my girlfriend for her birthday this year and I've been seeing less of her ever since. http://www.ohmibod.com/

    1. Re:The iGasm is ok, but.... by Anonymous Coward · · Score: 4, Funny

      You're posting to slashdot. With account name "appleguru". And your link goes to a site about modding video game consoles. Of the millions of people reading slashdot, I can count on one hand the number of people that believe you.

      Unless by "girlfriend" you meant "girl I barely know, who filed sexual harrassment charges after I creeped her out with an OhMiBod vibrator gift." That one I'd believe.

  13. Re:Come on, be a man! by Tablizer · · Score: 4, Insightful

    What is the worst thing that can happen?

    Um, a lifetime of reoccuring horrid flasbacks like one's own personal Clockwork Orange.

  14. Don't forget the tv ad by cbuskirk · · Score: 4, Informative
    1. Re:Don't forget the tv ad by thehossman · · Score: 2, Informative

      That's a different ipod vibrator attachment: The Oh mi bod. I wonder why Apple hasn't sued them.

      --
      -- The Hoss Man
  15. iGasm beat by Vskye · · Score: 4, Funny

    I'd have to say that the Metallica song whiplash would even make Hilary Clinton smile with this outfit. (turn it up Bill, turn it UP!!!) We might even get lucky, and she'll be so happy that it will keep her out of politics. (one can only wish)

    --
    Life was hell, then I discovered Linux...
    1. Re:iGasm beat by X0563511 · · Score: 5, Funny

      Please, don't EVER make a comment combining Hillary Clinton and a sex toy. EVER. The mind is an eye one cannot gouge out.

      --
      For large sets, this will be our guide even unto death, for the LORD will work for each type of data it is applied to...
    2. Re:iGasm beat by evil_aar0n · · Score: 2, Insightful

      Hey, it could be worse. He could've said Barbara Bush. Or Margaret Thatcher.

      --
      Truth, Justice. Or the American Way.
  16. Now we know... by figleaf · · Score: 4, Funny

    ...why the Apple silhouette shakes so much.

  17. streisand effect again by e**(i+pi)-1 · · Score: 3, Insightful

    Again the Streisand effect but with an other twist: while every lawyer by now knows about this phenomenon, they take it into account but still chose legal action is taken to prevent other people to repeat this. What they do not realize yet is that advertisers or product managers will in future even more try to use names and pictures close to successful other pictures in order to use the free publicity from a lawsuit.

  18. Hello the future's Microsoft by towsonu2003 · · Score: 3, Funny
    I know that you won't get this and hence mod me down. That's fine.


    But they are trying to form a cultural monopoly... Very much like what Microsoft is doing. But different from Microsoft, in this case at least, they are using the society's negative feelings towards women's sexuality when it is freed of men. It is also interesting to observe how women's sexuality is desirable for Apple (just like for any other corporation) when it is the object of the male gaze, and undesirable when it is depicted as self-governing, hence not needing the presence of a penis.

    1. Re:Hello the future's Microsoft by Anonymous Coward · · Score: 2, Insightful

      postmodern buzzword alert: "male gaze."

      It doesn't seem like this is a male hegemony issue, although after three years of LCS courses I know all too well how easy it is to use feminist theory to analyze everything. I honestly don't think the issue here is the presentation of females as sexually independent of men, it's that product x is being marketed using a knock-off of Apple's Style(TM). I'd imagine they'd still be going after the company if they made the iVag (a male sex toy.)

  19. Young wippersnappers by Tablizer · · Score: 2, Funny

    Back in my day we had to use popsickle sticks, paperclips, and wound-up rubberbands. (That's where the name "whippersnapper" came from.) You young'uns have it easy. Kiss my iShov you spoiled punks!

  20. Can you spell "commercial speech"? by argent · · Score: 2, Interesting

    Commercial speech doesn't have the same protections as other kinds of speech. Parody isn't a "get out of jail free" card in any case, but "parodying" another company's commercial, AND for a related product, that's a guaranteed losing move.

  21. duh by zobier · · Score: 4, Funny

    This is about the third time something like this has come up and I can't believe I still haven't seen the alternate name iRod suggested.

    --
    Me lost me cookie at the disco.
    1. Re:duh by Virtual_Raider · · Score: 2, Interesting

      Well, I guess that's because its marketed to women, not men. Surprisingly, women tend to regard sex from a female perspective and if they are going to buy a sex toy in general terms they would be more interested in themselves. They do not have "Rods" and probably think of similar terminology as immature guy-slang. But they do have orgasms. I say the name was well chosen.

      --
      +Raider of the lost BBS
  22. iFuck by Tablizer · · Score: 5, Funny

    Gals, go natural and organic and let me introduce (in) to you my iFuck device. Its free and requires no batteries.

    1. Re:iFuck by Speedracer1870 · · Score: 2, Funny

      But it's so small, so very small... I think I'd get more pleasure from sticking my iPod there instead.

    2. Re:iFuck by Oktober+Sunset · · Score: 2, Informative
      Mr C does have one bad habit tho, Cyberskin is a mixture of unstable rubber compounds containing a load of Phthalates, it will constantly out gass, chemicaly deteriorate, and absorb liquids.

      Mr S would be better. Surgical grade silicone is widely acknowledged as the premier sex toy material.

  23. Ann Summers by Animats · · Score: 5, Informative

    If you haven't spent much time in the UK, you may not realize that Ann Summers is a major retail chain, with hundreds of sex shops. It's like Victoria's Secret in the US, but harder-core.

    1. Re:Ann Summers by muellerr1 · · Score: 4, Funny

      Is this one of those funny translation things where we say 'fries' and you say 'chips' and we say 'chips' and you say 'crisps' and we say 'overpriced underwear store' and you say 'sex shop'? Because as far as I know, Victoria's Secret doesn't sell toys, whips, chains, or anything but expensive underwear. Though maybe that's what you meant by 'harder-core' and if so, yes, sex toys are harder-core than just plain old underwear.

  24. Re:Let me correct the headline for you... by Whiney+Mac+Fanboy · · Score: 5, Funny

    specifically designed to cause confusion in the markeplace

    Confusion?

    If you can't tell the difference between a sex toy & a portable music player, then.... well, let's just say I don't want to borrow your iPod.

    --
    There are shills on slashdot. Apparently, I'm one of them.
  25. AAaaaagggh! by durin · · Score: 5, Funny


    Damn porn filter at work.

    --
    Why, yes! I AM new here.
  26. The mind is an eye one cannot gouge out. by patio11 · · Score: 3, Insightful

    Icepicks, man, icepicks. Now if you'll excuse me I have to track one down myself.

  27. TM details FWIW by chub_mackerel · · Score: 5, Informative

    Some clarity on TM, at least in US...

    No, you can't trademark a style.

    You can trademark almost anything that creates a connection in a consumer's mind between a product/service and its origin. Historically this has included logos, words, sounds (Harley Davidson's engine noise), images, even colors (Corningware's "pink" insulation), shapes of products (Weber Grill), type of decoration in a restaurant, called "trade dress" (Taco Cabana).

    If whenever you see commercials of a certain "style" and you think "Apple/iPod", then the style is likely trademark material. If another company's using the same style to sell a similar/related product (as opposed to engaging in satire or public comment which is more protected) then I'd put my money on the trademark holder.

    ...You also have to apply for a trademark(unlike copyright where it's automatically a given)...

    Wrong again, at least in the US. Most trademark rights come from using the trademark, not from applying for it. The Trademark office register the mark for you, which gives you some considerable procedural advantages (hence there is a process sort of like patent application that you need to go through), but there's no requirement to register your mark in order to have a trademark. All of which is probably beside the point in this instance, since I bet Apple registered something related to whatever they're suing over.

    1. Re:TM details FWIW by jabuzz · · Score: 3, Informative

      Perhaps, but Ann Summers is a U.K. firm so US law and practice will have no bearing whatsoever in a U.K. court of law.

    2. Re:TM details FWIW by chub_mackerel · · Score: 2, Informative

      Well, or maybe not. After all, the trademark of the product itself isn't being infringed, only the ads are similar, and the ads aren't the product.

      Furthermore, the question is not whether the item or ads are "similar", the question is whether buyers are likely to confuse the origin of the products. That's a hard argument for Apple to make. First, the product is in a completely different product category, a category that Apple has never sold anything in. Second, there are many products that are far more confusable with Apple products than this.

      You're right that it's easier for Apple to win if iGasm is something that competes directly with iPod. But my understanding is that the touchstone is simply "consumer confusion" in a broader sense. Example: The iGasm is obviously designed to be used WITH the iPod. The commercial looks very much like a commercial for the iPod. It has music and people dancing. In fact the folks in the commercial have iPods as well, along with their dildonics. Since the ad looks so much like Apple's, and it's clearly hawking an iPod accessory, it's not beyond imagining that some people might be asking for these things in Apple stores. That would be direct, and pretty damning evidence of confusion.

      Lots of other factors involved, obviously, and I'm not saying who I think is right... just trying to clarify how TM law handles these things.

      To others in the thread: I think US law and UK law are relatively comparable on general principles of TM. One recent area of possible divergence is the whole mess of "dilution" law, which we haven't really talked about here.

    3. Re:TM details FWIW by Kjella · · Score: 2, Interesting

      Ok so it doesn't apply in this case, but that must be one of the saner laws I've heard from the US lately. Trademarks exists to not create confusion in the marketplace, and copying the name and the ad style... yes, it does sound like Apple's adult line accessories. Or that it's some variation of "in cooperation with Apple, Inc.". Every company should have to create their own identity, not be "identity leeches" of other companies (at least not without permission). How exsctly is rather immaterial to the issue IMO, starting at "What does the consumer see as characteristic about this product/producer?" is just the right question.

      --
      Live today, because you never know what tomorrow brings
  28. Re:Wrong by hearingaid · · Score: 2, Informative
    Answer, of course - it doesn't apply to ads. Design patents are a completely different and mostly totally useless area of intellectual property law. You want to look at trademark.

    Fortunately, Chub Mackerel is mostly correct. You don't actually have to go to court to defend a trademark every time, but it's a good idea. Your lawyer will tell you to, and your lawyer is usually right. But to reiterate - The purpose of trademark law is to avoid consumer confusion. Any form of commercial speech which might confuse the consumer as to whether some commercial entity was involved in some way in the production or distribution or whatever of some product is going to raise trademark issues, as long as the commercial entity in question wasn't actually involved with that product.

    --

    my old sig used to be funny, but then slashcode ate it and now it's not funny anymore

  29. Here's the image by Ed+Avis · · Score: 3, Informative

    iGasm poster that Apple complained about

    --
    -- Ed Avis ed@membled.com
  30. Darth Vader says "Do Not Want" by Dogtanian · · Score: 2, Funny

    It's bad enough on its own, but can you imagine the horrific "action shots" featuring out-of-shape wannabe geeks in those... things, if they sold it on ThinkGeek?!

    Besides which, it reads "To Go Where No Man Has Gone Before". What happened to the infinitive-splitting "boldly"?- your average nerd *will* complain about such things.

    That Ann Summers site is cheesier than a Swiss cheese factory, too.

    --
    "Slashdot - News and Chat Sites Deviant". (Click "homepage" link above for details).
    1. Re:Darth Vader says "Do Not Want" by dwater · · Score: 2, Informative

      > Besides which, it reads "To Go Where No Man Has Gone Before". What happened to the infinitive-splitting "boldly"?- your average nerd *will* complain about such things.

      Well, Ann Summers is English, so it's no wonder they corrected it.

      > That Ann Summers site is cheesier than a Swiss cheese factory, too.

      Again, Ann Summers is English, so Cheddar would be more appropriate, since that is English also.

      --
      Max.
  31. I am confiscating by Organic+Brain+Damage · · Score: 2, Funny

    my daughters' iPods. Right now!

  32. Don't bother by Anonymous Coward · · Score: 3, Funny

    She loved the one I got her.

  33. Re:Parody ? by bkr1_2k · · Score: 4, Funny

    "iAnal"

    You do? Maybe we should talk.

    --
    "Growing old is inevitable; growing up is optional."
  34. Copyright, not trademark by maroberts · · Score: 4, Informative

    As far as I can tell, Apple is upset over the copying of the advert, not so much the device itself.

    A recent UK Court of Appeal case has significantly narrowed the scope of Trademark protection, essentially stating that the public are savvy enough to recognise that the use of the same trademark in two different markets is not "passing off". However, this defense may be slightly scuppered by the ad, which does attempt a form of "passing off" and association.

    The main complaint really seems to be blatant copying of the ad, and is therefore a Copyright issue. As others have stated, parody is not (officially) a defense in UK Copyright law, but taking the mickey has long been recognised unofficially. A classic example was the "Made In Wales" series of adverts which was parodied by the "Not the Nine O'Clock News" comedy show. The parody was so good , that it was alleged the Welsh Development Agency showed them to real potential clients alongside the original adverts. Also the term "Fair Use" does exist in UK law, and this may perhaps be construed to include parody.

    --

    Donte Alistair Anderson Roberts - hi son!
    Karma: Chameleon

  35. Life imitates art by Ed+Avis · · Score: 2, Funny

    Indeed, the existence of an Apple-branded vibrator was foreseen on the net: the iBrator.

    --
    -- Ed Avis ed@membled.com
  36. Re:Parody ? by CheShACat · · Score: 2, Funny

    iAnal? Is that a seperate product or just an attachment?!

  37. Hey Steve by sunderland56 · · Score: 4, Funny
    Perhaps I can send them an iGasm to put a smile back on their faces.

    Did she just (very politely) tell Steve Jobs to stick it up his ass?

  38. Better name by mycroft822 · · Score: 2, Funny

    I think iBrator would be a better name for it personally...

  39. Unafraid! by shelterpaw · · Score: 3, Funny

    Apparently she's unafraid to get screwed by an Apple.