Can Apple Find a European iPhone Partner?
pete314 writes "A Vnunet.com article claims that European mobile operators are unwilling to concede to Apple iPhone partnership demands. Several operators went as far as to say they 'will never offer the iPhone.' In the US, Verizon reportedly passed on the device, and AT&T is rumored to have engaged in a revenue-sharing deal that includes monthly payments to Cupertino." In Europe, unlike in the US, Apple has the option of selling the iPhone through its own dealer network without a simlock.
...or, they don't need to.
And before anyone says that we "don't know" whether the iPhone has a user-accessible SIM tray, yes, we do.
And yes, iPhone will work on any GSM carrier; that's the whole purpose of standards like GSM, and iPhone is a GSM phone. Network-specific functionality (such as visual voicemail) will not work, but the phone and basic voicemail functionality, data functionality, etc., will absolutely work.
When Apple is ready to launch iPhone in Europe - it has previously said Q4 2007 - I have no doubt they'll be launching it, whether it's with one partner or multiple, or Apple makes some compromises to make a deal happen.
I also take issue with the article's claim, regurgitated in the summary, that selling iPhone without a simlock is "not an option" in the US. Several phone manufacturers
And before anyone says that the iPhone is subsidized, therefore it must be a million dollars without a contract, you're wrong. Even though a two year contract with AT&T is required for iPhone in the US, the iPhone is not subsidized - the price is what it is.
And mobile operators calling Apple arrogant? How amusing. Also, I have another idea: how about people stop predicting the doom of the iPhone before it's even out yet?
In the US, AT&T (Cingular) and T-Mobile are both GSM providers. Apple could have easily sold an unlocked phone to be used by those providers.
"I also take issue with the article's claim, regurgitated in the summary, that selling iPhone without a simlock is "not an option" in the US. Several phone manufacturers..."
should go on to read:
Several phone manufacturers offer unlocked GSM phones in the US that will work with any GSM carrier. There's no reason Apple couldn't do this anywhere, including Europe, and the US (after its rumored 5-year exclusive deal with AT&T is over).
It would make sense for Apple to be cautious about their sales/after-sales care approach in the UK at least.
I say this as someone who bought a couple of upper-crust Nokias (price comparable to estimates of the iPhone's cost) a couple of years ago and had no end of problems. It isn't that the hardware sucked, though there were several design flaws, but it's not like Apple are immune from those. It wasn't even that the software sucked. It was the sheer level of bureaucratic incompetence related to every after-sales interaction. Guarantees that mysteriously lapse on the UK guarantee lookup system. Phones replaced by grey market alternatives shipped in from Saudi Arabia that mysteriously don't qualify under the warranty at all. It is almost entirely impossible to communicate with Nokia themselves. The 'Nokia Shop' system - the Nokia-branded vendor through which these things are bought - are actually Mobile Phones Direct and have no relationship with Nokia at all. And of course the operator from whom one bought the contract holds no apparent responsibility. All this is advantageous to them - call them and tell them your £450 phone has broken and they'll point out that it's just about time for you to renew your contract and, hey, you're eligible for a phone upgrade. It is not in their interest to support the one you've just spent eighteen months paying for.
If I were trying to sell an upmarket mobile phone, especially one as expensive as the iPhone is likely to be, I'd be desperately looking for a way to handle all this which wouldn't equate Apple with the open invitation to open a case with Trading Standards that is the UK mobile industry. For whatever reason, Apple currently have a fairly good name when it comes to expensive-but-neat gadgets. Nothing loses the customer's trust like trying to figure out who in the system of phone operators, retail outlets and repair centres is responsible for fixing a broken mobile.
If it's not obvious from the above I'm actually rather hoping that Apple do take some responsibility for this product; if they do I might be inclined to buy one just to give myself and Trading Standards a break. You know you've got a problem when you discover you've been put on Trading Standards' Christmas card list.
This is not an option for the US market because several providers do not use Sim cards, and because operators use different network standards that prevent the iPhone working on some networks. Hard to tell whether the author was confused or just wrong. All the GSM providers in the US use SIM cards, because that's how GSM works. Different operators do use different network standards (mainly CDMA), but GSM is GSM no matter who's providing it. There's nothing stopping Apple from selling the iPhone directly to consumers and saying "You need a SIM card to make this work, so go get one from Cingular, T-Mobile, or somewhere else."
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If people knew what their phones were capable of, what the cell companies are denying them, it'd be blood in the water.
This device is far more deserving of any such hype. It has bluetooth, a GPS receiver, wifi, twice as many pixels on its touchscreen, and it runs on an entirely free platform (which is thus open for third party devevlopment). All of this for $350, with no service contract.
The US phone industry is incredibly warped with respect to the rest of the world, doing things that nobody else would put up with.
Why we put up with it is a mystery to me.
The ______ Agenda
iPhone: $3,000 in 24 easy installments, after a 600$ down payment.
F' you AT&T!
- Adam L. Beberg - The Cosm Project - http://www.mithral.com/
In the UK the network operators like to bastardise the phone as they see fit. Rebranding, removing features and often ruining the phone. With Windows smartphones they often remove MSN messenger and any VOIP software.
Does Apple really need a partner in Europe? Sure, it'd be nice to have one, but the iPhone would happily sit at the high-end of the smartphone range with the N95 in pricing if supplied SIM-free. Ok, so you wouldn't get provider stuff such as visual voicemail, but you'd get 99% of the functionality. However, I don't think it would look too appealing - you can get a lot more phone for your money at N95 prices...
:o(
And I know I'll get shot down for this, but I'm still not getting the whole iPhone vibe thing at all. It's a phone with a touchscreen. It doesn't have 3G, it has a pretty average camera and overall, it's a pretty bog-standard smartphone. Symbian and Windows Mobile devices have been out for ages, are well established with thousands of software titles, work well with corporate systems and are generally more feature-complete. In that sense, a lot of European carriers are probably wondering what the hell all the fuss is about.
Granted the iPhone has the whole iPod/iTunes thing going for it which I kinda like, but I'd wait until that touchscreen finds its way into a standalone iPod. While I'd like the iPhone to succeed, feature for feature, version 1 has already been surpassed here by the likes of the Nokia N95 and the Sony Ericsson W960i.
...Jobs expects to get out of the deal other than a middling, short-term income stream*. Because I think we all know that this is just the opening salvo of his grand plan to take a sizeable chunk of the handset market with an entire iPhone series, and with that in mind, I think that once the novelty of an Apple cellphone wears off (say after the iPhone 2 and/or the 'iphone nano'), the service provider/s will come banging on his door, possibly with an axe to grind, threatening that unless the 'revenue-sharing' stops, their new-found income will cease all together, and Apple will have to just quietly slink back to being 'Apple Computers Inc.'. Now wouldn't *that* be funny.
;P
*I say a "middling, short-term income stream" because I do think that, as great as the iPhone is, it doesn't know its market; it's too big to be a glomour phone yet it doesn't have the features to be a business phone, it's "market-confused", if you will
But their just my theories, feal free to counter-theorize.
The cell phone companies of course see the same thing happening with the iPhone. Apple does not always play be industry "wink wink nudge nudge'rules. It has had a big part in validating digital music delivery, and, for better or worse, we will see those deliveries be uninfected with DRM. What will the iphone do to the mobile phone industry. Render meaningless the contracts by which a phone user must use a certain service for email. Allow users to create thier own ring tones, as can already be done using a Mac and some cell phones. Nip in the bud the profitable music downloads over celluar networks before it even generates any significant revenue. Force major upgrades in bandwidth. Are the Europeans afraid that the iPhone will somehow undermine their excessive roaming charges? The United States, at twice the area, has inexpensive roam free plans, despite the relative backwater mobile technology.
Apple is pretty good about delivering disruptive technology. I am sure the only reason that ATT made the deal was to remain competitive with Verizon. I can't imagine it was a happy decision for them. I wonder if there is enough competition in the EU to force a carrier to do the same.
"She's a scientist and a lesbian. She's not going to let it slide." Orphan Black
Every fuckin' day there are at least two "news stories" about the iPhone here. I guess on June 29th Slashdot will become iPhone.org. Hasn't Sourceforge tired of the the taste of Jobs' nuts yet?
All Apple has to do is wait until June 30th. When word that iPhones can't be restocked fast enough to meet demand, European carriers will be contacting Steve Jobs' office willing to deal.
"We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
Openmoko seems to be more of a standard than an actual, purchasable device. How about if we compare apples to apples; vaporware should treated as such.
"We can categorically state we have not released man-eating badgers into the area." - UK military spokesman, July 2007
Wouldn't this make AT&T's "exclusive" distribution agreement written on toilet paper? Everyone who didn't want get a long contract or use AT&T would just get the iPhone imported from Europe.
A more interesting question would be what Apple is going to do in those countries where it is illegal to lock a phone to a network or require a contract for it.
If there's going to be any "revolution" in the cell phone industry caused by the iPhone, it's how business is done U.S. cellular industry when the rest of the world is entirely different. I can't believe we still have to pay for incoming calls in the U.S.
Rumors say that iPhone does ~25KBps on data connection. This really sucks. 3.5G network is really spread in Europe so with iPhone's pathetic ~25KBps (I easly 200KBps with my phone and laptop right now) bandwith is not really attractive for retailers in Europe. Well this is hardly a "Breakthrough Internet Device" isn't it?
Maybe next version could manage do something sane.
I mean for networks in Europe the main selling point right now is data transfer. It is like revolution - real mobile Internet. Well iPhone does not catch that. People everywhere here use phones (via their laptops) to access Internet. You have like plenty of billboards, press adverts, TV commercials focusing on GSM data transfer abilities.
Well lets see what iPhone can do... uhm... it can do phone calls and text messaging - hmm. Like any other phone really. It is not a selling point. Right now in Poland (at belive me - it is not the most advanced country in Europe) the selling point is 4Mbps data transfer.
So concluding - there is not a market (beside of really small fashion accessory one) for iPhone unless it can work as all other phones on the market (do HDSPA and modern data transfer).
Duke Nukem Forever is vaporware. Though it is late, the Neo1973 is certainly not vaporware. See http://gnumonks.org/~laforge/weblog/2007/06/15/
It's a case of the pot calling the kettle black. The cell carriers have been squeezing the phone manufacturers for years, discounting the hardware to get customers locked in for 1-2 years. This has had the effect of people thinking of phones as "free" or "cheap"
Last phone I got was through Amazon. Why? Because it was almost $100 less than the same phone right from the carrier with the same plan. After rebates it cost me negative money ( not counting service ). How does Amazon do this? They get a cut for each customer they get to sign up or extend service. So the carriers are making the hardware look cheap and slipping money to the retailer.
This is part of the reason people said Apple was nuts to make a cell phone, the manufacturers have been getting squeezed for years. Apple instead said no, no discounts and they want the kickback for new contracts. The carriers have been making tons of money in the long run and Apple wants a piece of the action.
In reality, they don't need a partner. Europe has even more MVNOs than the U.S. They could buy minutes in bulk and sell the phones themselves. They may not want to, but they could.
A partner also isn't necessary for visual voicemail. All of these phones have internet access. I already use a 3rd party for my cell phone voicemail since it provides more features ( YouMail.com ) I have the option to get an SMS when I have voicemail that tells me who the message was from, and have it delivered via email as well as the indicator on my phone. It would not be hard for Apple to do the voicemail part themselves, independent of the carrier.
So the whole article is BS. By choosing GSM Apple has a phone than can be used in more countries than any other, and enabled with a new carrier just by slipping in a new SIM. By going with GSM they're out of the Broadcom/Qualcomm fight as well.
Cell phone company is going to get $600-1000 out of you per year regardless of what phone you own. You might as well own a good one. I'd much rather see them stop subsidizing phones altogether if I get unlimited voice for $20 a month and unlimited voice+data at $35. That, unfortunately, won't happen. Evar.
If the iPhone gets launched at a 500$+ price point
in Europe, it would be a huge flop. This phone can
be a hit in Europe only if Apple reduces the price
by 25% atleast & sells it unlocked. The US is the
only place where such an expensive locked phone
can possibly sell huge numbers. But this time I
think even in the US, iPhone is not going to be
a huge hit - at best it would be a moderate success
at current price levels.
iPhone is GSM. Verizon is CDMA. I don't think Verizon is going to see much in the way of iPhone business anytime soon.
As far as Apple arrogance goes, I can actually almost picture Apple telling Verizon, "We'd love for you to be our exclusive iPhone partner in the U.S.! There are a few conditions. First, we require you to switch your network over to GSM..."
Oh, I'm sorry, you couldn't figure out whether or not that blog is real, so obviously it must be a fake. See http://planet.openmoko.org/
While the consumer Neo1973 phones aren't shipping, calling it vaporware is a bit of a stretch, there are a healthy number of developer units out there, including some that are near-identical to the pending commercial release hardware. Read carefully at http://wiki.openmoko.org/wiki/Neo1973 and you'll see that the phones are being produced by FIC , a fairly large Chinese electronics manufacturer who initiated the project. The software stack (a nice scalable gtk on linux environment), while missing some applications and features, is basically complete, and can be run in an emulator on the PC or on a few ARM platforms which are currently available. So. Its' not quite shipping yet, but a hefty Chinese corporation is vested in the project, and a truly impressive amount of work is already done and out there to look through. Weather either platform (iPhone/OpenMoko) takes off depends on the market, and its too early to say if either one has a chance of long term success. Who knows, one of these things might actually make me decide my featureless clamshell could be improved upon. (also remember, the US cellphone market is not in any way representative, and the phone market in Asia is far larger and more diverse than in the US or even Europe.)
A few truths:-
1. If you go to Tokoyo, you will find most people walking round with a 3G/4G phone in one hand and an ipod in the other. The iPod has massive market penetration in Japan; the iPhone will when lanuched in Japan will have a large potential market. However, the previous generation of mobile phones (i.e. those before 3G) are totally incompatible with GSM. This is the main reason while the Asian market will have to wait until the battery technology improves.
2. 3G phones are still massive in size and have poor battery consumption when compared with GSM, hence the 3G version of the Mototrola V3 RAZR is almost twice the thickness of the GSM version. Europeans have a tendancy to go for smaller, more stylish phones, hence market penetration of 3G phones is fairly low. There are older members of the European population that like bigger phones, but they also don't like lots of technical functions; they are not in the market for an iPhone.
3. Most of the rest of the World have GSM, but 3G support is not consistent.
4. There are many phone users in European countries that now use pay as you go phone packages. This is because of the stupid attitude of mobile phone operators with regard to roaming charges for different countries; something the EU has recently tried to resolve. As the people whom are likely to buy an iPhone in Europe are likely to be those that travel a lot, having an unlocked phone will probably be a competitive advantage.
5. If I select an ISP, for my broadband connection, why should I be restricted to which model of computer I should use? Surely it is much better to buy a phone and then buy a contract for data/phone calls separately?
My provider (Turkcell) uses MMS technology for voice messages. When you enable it, the voice messages you receive are "pushed" to your phone instead of dialing anything or mess with buttons. They also use it with service partners to send premier league goals almost realtime via 3G video files.
I guess the reason why Apple doesn't include MMS and it is really shame for my platform of choice.
As I'm not from the US - can someone please explain to me why Apple could not sell the device without sim-locking through its stores out there?
If you aren't far left by the age of 18 you have no heart. If you aren't far right by 30 you have no brain.
From a European point of view, I cannot see the fuzz about Apple's iPhone. It's just a standard phone, but with a touch-screen. Nothing more. All other European models (Sony Ericsson, Nokia etc) have plans for feature-rich phones like iPhone. I do understand that this is a big deal in the US, where crippled cell phones have mostly been sold (just standard phones with SMS and some WAP-services). Let's face it. The US is _way behind_ when it comes to mobile phones.
I use T-mobile in the UK. I pay nothing per month. I have no contract. I pay $0.20/min for the calls I make, $0.10 for the texts I send, nothing for the calls I receive. When I use the net the amount I pay is capped at $2 for the day. I have 3G coverage at home (semi-rural). I do not pay for MP3 ringtones because I download them into the phone from my Macbook. The Bluetooth on my phone has not been disabled by the operator.
Am I being screwed then?
Here in Switzerland (where the prices are generally very high), Orange
In Germany, with T-Mobile, the plans don't charge for incoming calls and are quite competitive.
You did know that different Europeam countries have different tarifs, didn't you? and you did know that no one here charegs you for incoming calls?
Or was this just another yay USA pissing match?
(T-Mobile is a German company, btw)
Because the US mobile phone market is completely wack. Coverage sucks and is highly varying and there are competing standards. Not competing carriers, competing *standards*. GSM and CDMA.
;)
They could sell it without SIM locking, and by Bob I hope they do it in Europe, but you'd only ever reach half of the market. My guess is that it's least suspicious to just do it the way things are usually done in the US - just tie it to a carrier. Nevermind the free market and stuff like that.
They sure are, but do you actually know anyone who uses that stuff? Watching TV on your cell phone is fun for 10 seconds, until you realize that you'll never, ever use that, ever again. Browsing the web is somewhat more useful, but you're going to use this so rarely, given the crappyness of pretty much all phone browsers and the mere cost of the experience, that the slower transfer rates don't really matter.