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Steve Jobs Hates Buttons

ElvaWSJ writes "While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics. The iPhone is Steve Jobs's attempt to crack a juicy new market for Apple Inc. But it's also part of a decades-long campaign by Mr. Jobs against a much broader target: buttons. The new Apple cellphone famously does without the keypads that adorn its rivals. Instead, it offers a touch-sensing screen for making phone calls and tapping out emails. The resulting look is one of the sparest ever for Apple, a company known for minimalist gadgets. "

95 of 713 comments (clear)

  1. Obviously... by gregarican · · Score: 5, Funny

    They should have had the Thing using one of the prototype iPhones in the first Fantastic Four movie when he was trying to call his girlfriend..."Damn buttons!!!"

  2. How is the buttonless iphone to use by grahamsz · · Score: 2, Interesting

    I've seen the flashy videos, but how easy is it to type on the damn thing without tactile feedback.

    I've got a little T-Mobile Dash/ HTC Excalibur and i can actually type really quickly on its tiny keyboard. I find it hard to believe that without feedback it could be better.

    1. Re:How is the buttonless iphone to use by qualidafial · · Score: 3, Informative

      The hard part for me was that to type a letter you have to cover the letter with your finger; I'm used to palm pilot so tended to type with the tip of my finger and got the key below and outside the one I was aiming for. It takes a little getting used to but after a few days use you can type nearly as fast.

      What would really help is if all of iPhone's apps used the widescreen keyboard when you turn the unit sideways. For now it only does this in Safari (and it has to be in landscape mode before you bring up the keyboard).

    2. Re:How is the buttonless iphone to use by smitty97 · · Score: 5, Informative

      I hit the wrong buttons all the time. The beauty is, the iPhone corrects me. As long as you type real words, not abbreviations like wtf, omg, brb, and c u l8r, the software will get my sentence right. Don't stop to correct your mistakes. Don't even look at the typed words, look at the keyboard. Just keep typing, and you can be very fast. Use the force.

      --
      mod me funny
    3. Re:How is the buttonless iphone to use by djupedal · · Score: 2, Insightful

      "...but when software tries to guess what I want, rather than take what I've actually done, I usually end up wanting to put my first into the screen."

      Generally speaking, guessing what you want is what software does.

      Defaults, preferences, templates and even localized software exist so that the system and/or an application can make a 'best guess' as to what you want whenever you perform an action or sequence. Do you really think you 'open' a word processor, 'create' a new document or 'save' a file? These are simply virtual references, designed to promote 'ease of use'. Press a key and hundreds of lines of code race towards an option-laden conclusion, aka a 'guess', as to what you want/expect to happen next.

      The current type-ahead, learning-capable software on my Motorola (Linux based) is quite good, and I would be surprised if the iPhone wasn't better still.

      Time to take off the steam-punk hat and give some fresh technology a chance, perhaps.

  3. Problem is.... by Lumpy · · Score: 5, Informative

    Buttons are intuitive.

    I design high end interfaces for home theaters (where the remote it's self costs around $2500.00US or more.) and the number one thing my customers like is not the fancy graphics, cool animations or nicely laid out controls on the touchscreen.. but the VOLUME CONTROL HARD BUTTONS built into the side edge. They like being able to without looking press volume up or down or mute instead of having to look at the screen and press a non tactile feedback graphical button.

    Buttons have their use, you cant get rid of them.

    --
    Do not look at laser with remaining good eye.
    1. Re:Problem is.... by pete-classic · · Score: 3, Insightful

      Half of the buttons on the iPhone are . . . volume buttons.

      -Peter

    2. Re:Problem is.... by Aladrin · · Score: 4, Informative

      I agree. There's a saying for it already: 'There's a time and place for everything.' Buttons, like everything else, have proper uses and can be abused. It's up to the designer to design it properly.

      I just checked with my friend who has an iPhone, and it -does- have hard buttons for volume on the side. So as much as he hates them, he didn't go crazy.

      --
      "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
    3. Re:Problem is.... by ColdWetDog · · Score: 3, Funny

      And we should value the opinions of people who spend $2,500 on a remote?

      Sure, if they were my customers spending $2500 on a remote, I would value their opinions most highly.

      Would you like an extra button on that button sir?

      --
      Faster! Faster! Faster would be better!
    4. Re:Problem is.... by paeanblack · · Score: 5, Funny

      No interface control is intuitive by itself.

      The nipple. All other interfaces are learned.

    5. Re:Problem is.... by Cadallin · · Score: 4, Interesting

      Personally, I prefer a knob that's connected directly to a Potentiometer for volume control, but that's just me.

    6. Re:Problem is.... by SatanicPuppy · · Score: 4, Insightful

      No offense or anything, but every time I look at my home theater interface I want to go after it with a hammer. I work with complicated crap for a living, and I don't get a 1/10th of the performance I could get out of my system, because the interface is cluttered, busy, poorly labeled.

      Buttons that have one label are used in conjunction with different modes to change properties not reflected in the labeling of the button...Basically, you have to memorize the manual because the interface is the opposite of intuitive.

      It's that way with nearly all consumer electronics. There will be ten buttons but there will be a need for 30 buttons, to follow that button-centric design philosophy, but you can't put 30 buttons on it so the 10 buttons have to have 30 buttons worth of functionality, which means some buttons toggle the functionality of other buttons.

      So, in a nutshell, though I am not completely fond of Apple's obsession with minimalist controls, they do an infinitely better job on their crappiest product than any piece of home A/V equipment I've ever seen. One look at a universal remote will tell you that.

      --
      ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
    7. Re:Problem is.... by hcdejong · · Score: 3, Informative

      design high end interfaces for home theaters (where the remote it's self costs around $2500.00US or more.) and the number one thing my customers like is not the fancy graphics, cool animations or nicely laid out controls on the touchscreen.. but the VOLUME CONTROL HARD BUTTONS built into the side edge.

      A $2500 remote, and you make do with +/- buttons to adjust the volume? Augh! +/- buttons are a miserable way to adjust such an analogue function. Adjustment is either too slow (going up/down 1 dB per keypress) or too fast (when you hold the button down and the acceleration function kicks in).
      A linear slider or a rotary knob is much better: it allows both fine control, and huge, fast adjustments (without too much overshoot) when needed.

      As far as I know, there are only two remotes that get this right: the Philips SRU 9600, and Quad once had a remote like this.

      I'm using a Griffin Powermate to control the volume when watching TV on my computer. It's brilliant.

    8. Re:Problem is.... by MobyDisk · · Score: 3, Insightful

      but the VOLUME CONTROL HAD BUTTONS built into the side edge. This is an example of a bad use of buttons. Volume controls should be knobs or sliders, not buttons.
    9. Re:Problem is.... by valintin · · Score: 2, Insightful

      What your talking about is your customers reaction to a hundred button remote where they desperately want a simple interface for the two things they need most often. The don't want MORE buttons or hard buttons they want a simpler design that allows them to do just what they need with out all the clutter.

      With out buttons you can have context sensitive control. On a soft screen there would be a huge MUTE button every time the unit is left idle. And a simple slide your finger down the control would reduce volume. Not having to look for a button or a control because the unit has the correct context in mind is what makes soft panels so good.

    10. Re:Problem is.... by CaptDeuce · · Score: 5, Informative

      Buttons are intuitive

      The iPhone, just like the Mac, has plenty of buttons.

      There are just not many hardware buttons. Really. Bear with me...

      Compare the number of buttons in MS-DOS (or other CLI) interfaces against those on the Mac. The "menus" of a CLI interfacer are like menus at Chinese restaurant. Except, of course, with a CLI you can't point and say "I want this."

      But wait! There's more! A standard Microsoft alert dialog box -- Windows and Mac OS -- typically has a longwinded description of the problem and the same two buttons to respond with: No and Yes. I have an example right here from MS Word for Mac OS X:

      Continue with Save?

      This document may contain formating or password
      protection which will be lost when save in Text Only
      format. To preserve the original document, click No, and
      then save the document in Word format before converting.

      No Yes

      The line "Continue with Save" in itself is rather vague; the user must plow through a lengthly bit of prose (for a GUI) to ascertain just what is going to happen. I'm convinced that Microsoft if using FUD to bully the user to always save their documents in Word format. Changing from any other format to Word format never generates a scary warning.

      Contrast Microsoft buttons to Mac buttons using TextEdit. Changing an RTF document to text the dialog reads:

      Convert this document to plain text?

      If you convert this document, you will lose all text
      styles (such as fonts and colors) and document
      properties.

      Cancel OK

      The differences are striking:

      • The buttons Cancel and OK are used throughout the Mac interface and the meaning is always clear: OK means go and Cancel means stop.

        The meaning of Yes and No are only clear within context. In many, if not most, Microsoft applications, if you choose No, it may not stop, it may go on and do something different. I find most everybody tends to stop and read that lengthly prose to make sure what is going to happen if it's something they haven't done in a while; there's just too much information to gather in at a glance.
      • "Continue with save?" What's that going to do exactly? (This is one of the clearer Microsoft title question so it's not the best example).

        "Convert this document to plain text?" Ah, it's going to... well, the answer is in the question.

      Buttons? It's not how many that's important, it's how soft and clear they are.

      --
      "Where's my other sock?" - A. Einstein
    11. Re:Problem is.... by onkelonkel · · Score: 2, Interesting

      All hail the mighty TIMEX! At our last engineering meeting 7 of the 10 guys there were wearing the Timex Ironman. 2 time zones, alarm, up down timers and accurate to 3 seconds a year for only $29. Who needs a Rolex? (Unless you need to impress the sort of people who are impressed by a Rolex)

      --
      None of them can see the clouds; The polished wings don't care.
    12. Re:Problem is.... by HarvardAce · · Score: 4, Funny

      Personally, I prefer a knob that's connected directly to a Potentiometer for volume control, but that's just me. Only if it goes to 11.
      --
      Note to self: Stop putting jokes in my insightful comments so I can get something other than +1 Funny!
    13. Re:Problem is.... by TheGreek · · Score: 4, Insightful

      You aren't seriously putting remote controls up as an example of why buttons are good are you?

      Why not? The TiVo remote comes to mind as one of my favorites. It's instantly intuitive. I wouldn't see it working nearly as well as a touchscreen without tactile feedback....
      Why not? I'll tell you why not.

      The TiVo remote control is just that. A device that remotely controls another device. You're paying attention to your TV. You shouldn't need to take your eyes off it to change the volume.

      The iPhone isn't a remote control. It's the device you're using, so there's the presumption that you'll be looking at it with some sort of regularity while you use it.
    14. Re:Problem is.... by Lumpy · · Score: 2, Interesting

      That is YOUR home theater interface.

      Mine are not like that. for the wife of the client,I have a "WATCH A MOVIE" button that automatically sets everything up and brings her to the DVD selection pages so she can browse and select the DVD in ne of the 3 300 disc changers to watch. same for Watch TV that presents her with graphical icons of her favorite channels and a little scrolling window of what is on right now on her favorite channels.

      That is why the Control system was $8,000.00 ($2500.00 remote, $3400.00 control processor, plus lighting control, and other items to make sure that no matter what button you push the system just plain old works.

      Investigate Crestron, It will blow your mind with what it can do.

      --
      Do not look at laser with remaining good eye.
    15. Re:Problem is.... by AdamThor · · Score: 2, Funny

      I just checked with my friend who has an iPhone, and it -does- have hard buttons for volume on the side. So as much as he hates them, he didn't go crazy.

      Pffft! You don't know the half of it! That screen may not have any physical buttons on it, but what does it show pictures of? BUTTONS! The first time we showed it to Jobs he just about shat a kitten. Nearly killed my intern. The only way we ever eventually got it by him was making a 'Steve Jobs Edition' special phone. We told him it was voice operated. Actually, we had Joe from accounting sitting outside the demo room and logged into the thing remotely. Steve was like "DIAL. 1. 9. 5. 2. 8. 5. 4. 4. 7 oops I mean 8. 7. 0." He was real impressed that our speech-to-text engine caught his mistake (of course he said it was on purpose). But damn, if he ever thought you had to actually touch those icons on screen his liver would probably explode. And apart from your skin, your liver is totally the biggest organ.

      * I am not an actual apple employee

      --
      -- "Oh. This guy again."
    16. Re:Problem is.... by cayenne8 · · Score: 2, Insightful
      ""cro-magnon" rock guitarists that like their Les Pauls, their Tube Marshalls "

      Well, maybe those old guys got it right the 1st time....Telecasters, LP's and tube amps...well, they just sound GOOD. Not many effects are needed if you get the basic tools right.

      :-)

      Besides....amps that glow are cool!!!

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  4. Blemishes by sjonke · · Score: 5, Funny

    Similarly, CmdrTaco considers editors to be blemishes that add complexity and hinder the clean aesthetics of Slashdot. He considers them to be blemishes that add complexity and hinder the clean aesthetics of Slashdot.

    --
    --- What?
    1. Re:Blemishes by berashith · · Score: 3, Funny

      i would agree that dupes are blemishes that add complexity and hinder the clean aesthetics of Slashdot, and should be consolidated into single articles that dupe themselves inside of themselves to avoid blemishes that add complexity and hinder clean aesthetics.

  5. Alternate Keypad by Drew+McKinney · · Score: 5, Funny
    Funny Jobs hates buttons. Because you know what I hate? Alternate Keypads.

    From the Best Site in the Universe:
    On an iPhone, you have to press an additional button that opens up an alternate keypad that will allow you to type numbers and punctuation. So typing something as simple as elipses (...) requires you to tap your finger 9 times. Enjoy your phone, losers! People like me who have shit to do will stick to a keyboard that doesn't have its lips wrapped firmly to the user-interface equivalent of a throbbing dong
  6. Maddox's Take on the iPhone and... BUTTONS by madsheep · · Score: 4, Funny

    Note: This is *NOT* child or work-safe material, but is funny as hell whether you like the iPhone or not. If you haven't seen it and have a sense of humor..read on:

    http://www.thebestpageintheuniverse.net/c.cgi?u=ip hone

  7. Fastest dupe ever by jsse · · Score: 5, Funny

    "While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics.....While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics. "

    CmdrTaco managed to break the record of fastest dupe by duping first sentence in the same headline.

  8. Re:Buttons!? by dintech · · Score: 3, Interesting

    This is kind of stupid considering that the buttons are now just internal to the system. I thought it was going to be some comparison with the click wheel or something. Aaaargh I'm getting dragged into another Apple conversation on Slashdot. Why God, why!?

  9. Buttons as Features by martyb · · Score: 4, Informative
    FTFS:

    While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes [CC] that add complexity and hinder their clean aesthetics.

    I see his point, but OTOH, there are times when buttons ARE preferable. I can text a message on my cellphone without looking at the phone because there is a tactile reference to where each key is located. This is quite handy (pun intended!) Try texting a message inconspicuously at your next boring meeting.

    1. Re:Buttons as Features by ColdWetDog · · Score: 5, Funny

      I can text a message on my cellphone without looking at the phone because there is a tactile reference to where each key is located.

      So you're the guy who sent me the message "AKI( Ekdlu WO.T 67Grtgixool;"?

      --
      Faster! Faster! Faster would be better!
    2. Re:Buttons as Features by MonorailCat · · Score: 2, Interesting

      I wholeheartedly agree. This strikes me as an egregious example of 'form over function'. The same thing is happening in the world of digital photography (a casual hobby of mine), menu-driven interfaces are replacing dedicated buttons for many frequently changed parameters in an attempt to make the devices more clean-looking, or leave room for increasingly larger screens (I think there's some cost-savings at work too...). The downside to this is digging through menus can not be done by touch, and takes longer than pressing a few buttons, the delay often being the difference between missing a picture and getting it.

      No matter how slick an interface is, for almost all my electronics, I'd rather have a button for primary functions.

  10. Of Course He Does by eldavojohn · · Score: 5, Funny

    Freak button accident when he was seven.

    It's no coincidence that he always wears a mock turtleneck sweater with no buttons to kill him on the front and a pair of zippered jeans.

    You think Ballmer's a nut, you should see Jobs talk to his employees: "For every button I find on this interface, I shall kill you ..."

    --
    My work here is dung.
  11. 2500$ for a remote? by 140Mandak262Jamuna · · Score: 2, Funny

    The best remote is the one my dear friend MKP had. That remote could obey the phone commands, turn on the fan, open the windows and put the tea kettle on the stove. It was a boy from Orissa working for some 500Rs a month. Oh! Those were the days. Mohan! Where are you!!!

    --
    sed -e 's/Chuck Norris/Rajnikant/g' joke > fact
  12. chicken or egg? by Joe+the+Lesser · · Score: 5, Funny

    *looks into the future*

    How do you turn off the monitor?

    It's easy, you just use the touch screen button there.

    Oh, then how do you turn it back on? ...

    --
    "I only speak the truth"
    Karma: null(Mostly affected by an unassigned variable)
    1. Re:chicken or egg? by Have+Blue · · Score: 2, Informative

      You may be joking, but the first few generations of Apple's LCD monitors really didn't have buttons. They had touch-sensitive symbols printed on the plastic with lights behind them for feedback.

    2. Re:chicken or egg? by Himring · · Score: 4, Funny

      clap

      --
      "All great things are simple & expressed in a single word: freedom, justice, honor, duty, mercy, hope." --Churchill
  13. Re:Mrs. Jobs is a lucky woman by saider · · Score: 4, Funny

    He's still going to insist that the interface responds the way he wants it to when he touches it.

    --


    Remember, You are unique...just like everyone else.
  14. Re:Buttons!? by D'Sphitz · · Score: 3, Insightful

    Admittedly I haven't tried the iphone yet, I may try one out but i'm not excited about the complete lack of buttons. Currently with my treo i can type out a phone number by feel while driving, or type out a text with the phone in my pocket. Also the buttons give you a confirmation that you gave input, as you can feel the button go down. Without being able to feel a keyboard it seems like typing could be a pain.

  15. Tactile Feedback by iBod · · Score: 5, Interesting

    How can sight-impaired users make use of a buttonless phone?

    In the EU there is already legislation to make software, websites and devices accessible. The buttonless iPhone must score pretty low on the accessibility scale.

    1. Re:Tactile Feedback by Tom · · Score: 5, Interesting

      How can sight-impaired users make use of a buttonless phone? They can't.

      Why should the other 99% of the population abstain from it?

      I'm all for developing devices that make life easier for disabled people.
      I'm very strongly against making life more difficult or limited for the rest of us in order to cater to them.
      --
      Assorted stuff I do sometimes: Lemuria.org
  16. Re:Buttons!? by rbanffy · · Score: 2

    You may want buttons when it makes sense, gestures when it makes sense and motion-detection when it makes sense. The iPhone "soft-buttons" and multi-touch screen and orientation sensing can cover pretty much all three.

    Not to say I don't like My Nokia E62 - it's great to be able to ssh myself out of a problem - and I am even considering a E61i when my phone operator is ready to give me one for free.

    While very interesting, I will wait for an Apple-supported iPhone development toolchain before seriously considering jumping in.

  17. Pushing conventions has its rewards by neapolitan · · Score: 3, Insightful

    This is well in keeping with Apple's philosophy of often breaking convention for "minimalism," which has simply been met with mixed success.

    iMac -- made the "minimalist" move of omitting the floppy. I remember thinking at the time back in the late 90's this would create a data island, and being quite uncomfortable with the decision -- today, most would feel this was a smart move, and the ubiquitous USB drive has replaced the clunky floppy. Overall, a success.

    Mouse -- keeps on pushing the minimalist single button. I detest this, and know many people (linux, mac, and pc users) that feel the same. Another button simply adds to the functionality -- I right click several hundred times per day, and don't want combo presses or holding down to approximate this. Overall, I view this as a bad move.

    iPhone -- we'll see the verdict regarding this. I, for one, would appreciate a "hang up" button as I tend to push this a million times when I want to hang up... it is nice to have a solid feeling as you wait for the UI to respond. With a softkey, did you really hit it? Did the UI register it? You don't know without watching the screen. I view this as a bit extreme, but we will see if people complain. Buttons have their place when well-implemented.

    Can you imagine getting on a "soft-key" elevator? I think it would be cool at first, then really annoying.

    I'm happy that Apple pushes technology like this, but only in ways that force adoption of a better technology.

    Ah well, we can all "vote with our wallet..."

    --
    Slashdotter, ID #101. UIDs are in binary, right?
    1. Re:Pushing conventions has its rewards by DreadPiratePizz · · Score: 2, Informative

      Mouse -- keeps on pushing the minimalist single button. I detest this, and know many people (linux, mac, and pc users) that feel the same. Another button simply adds to the functionality -- I right click several hundred times per day, and don't want combo presses or holding down to approximate this. Overall, I view this as a bad move.
       
      The new apple mighty mouse (which comes with macs) does in fact come with two buttons, and the right one can be enabled my going into the system preferences and telling os x that it's a right click. It's there, so don't complain!

  18. Jobs is an Switchofascist by Anonymous Coward · · Score: 2, Funny

    Always wearing those black, buttonless turtlenecks. All his jeans have zippers only. And button flies are completely banned on any Apple campus.

    His unbridled hatred of buttons goes back to his childhood experience with a vending machine which consistently failed to deliver Andy Capp's Hot Fries, instead dropping the unwanted carrot sticks.

  19. Re:I wish I had a button... by mrseigen · · Score: 2, Informative

    Like it says on the Apple support page for the iPod and in the manual: hold menu + select for five seconds and the device will reboot.

  20. Does he hate blind people too? by smurphmeister · · Score: 2, Interesting

    It seems like the iPhone (which I'm still drooling over!) seem pretty hard to use for the blind. Some sort of non-visual feedback is pretty much required for them!

  21. Great idea for products that already exist by CanadaIsCold · · Score: 2, Interesting

    While this is a great idea for entering markets when you are no longer on the bleeding edge how easy is it to have no buttons when you are right on that edge. The two devices that he's done the most design work to remove buttons are the ipod, and the iphone. Neither of these were cutting edge when they came out.If anything this aversion to buttons has proven that you can develop market space in an already saturated marked by working to simplify the interface.

    Cell phones have been around a long time. People should be working to simplify them now. However I still like my cell phone with buttons from last year because I could call people before the iPhone released.

    --
    This signature would be better if I was creative.
  22. Re:Buttons!? by briggsb · · Score: 5, Funny

    That's why the next-generation iPod will have no user interface controls.

  23. Doesn't hate buttons. Hates Genericy by SuperKendall · · Score: 5, Interesting

    Steve Jobs doesn't hate buttons at all. The iPhone comes with more buttons than any other smart phone on the planet. What Jobs (and people at Apple in general) hate is "Genericy" (if that is even a word), as in buttons that aren't really tailored for any one use but serve multiple masters.

    The iPhone does in fact have five physical buttons - a sleep/wake button, a home button, a volume up/down button, and a silencer (OK, technically that's a switch).

    But then you are discounting the noise less real, even if lacking physical feedback, buttons that appear on the screen in each application, tailored to each task. If these are not real buttons, than neither are membrane style buttons as on the Timex-Sinclair ZX-81 of old.

    That tailoring is what Apple really likes, being able to arrange input aspects just so for each task. Perhaps the best example of this is the keyboard for the web browser on the iPhone; why have a space bar when entering URL's? This is replaced by "/" and ".com" keys which makes a tremendous amount of sense.

    Apple loves task focused UI, and a mostly virtual button approach allows them to get closer to that than would be otherwise possible on a smaller consumer device built to perform a number of very different tasks.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  24. I'm just waiting. . . by kimvette · · Score: 2, Interesting

    For someone to have a wreck because they were paying attention to hitting the right "buttons" on the iPhone rather than the road. Normally I would not approve of such suits, but when with every other phone on the market one can dial by feel (because, you know, there are actual BUTTONS) and the iPhone can't, and buttons truly are a logical and intuitive solution for the UI for a telephone, I would welcome a suit against Apple citing a defective design.

    Yes, yes, I am all for personal responsibility, but I am also for sound design in products. Asthetics should take a back seat to functionality when it comes to appliances and gadgets. If he thinks buttons cannot be made attractive, may I point Jobs at practically every new(ish) phone on the market, particularly the Motorola Razr and the Samsung Sync.

    --
    The Christian Right is Neither (Christian nor right). See: Matthew 23, Matthew 25, Ezekiel 16:48-50
    1. Re:I'm just waiting. . . by Malekin · · Score: 2, Insightful

      As a cyclist, I beg you, I implore you and I demand that you turn you damn phone off when you get in your car. Your tacit assumption that it is okay to use any phone while driving is nothing short of murderously inconsiderate.

      Switch the damn thing off when you get in your car. Let voicemail take the calls. Switch it back on when you get to your destination. Accept that no call is so important that it is worth the life of the person you splatter across the pavement.

  25. Shortage of buttons makes iPod difficult to use by ArtDent · · Score: 3, Insightful

    Mr. Jobs' blind hatred of buttons is a mistake. Sure, appealing looking designs are important, but that has to be balanced against the function of the device. Inconspicuous looking buttons are nice, but lacking buttons altogether? Not so much.

    A perfect example is cited in the article: an elevator that has no buttons and stops on every floor. It's far less fucntional than an elevator with buttons. I don't like waiting unnecessarily. And if I were going from the top floor to the bottom floor, with no one else on the elevator, I would be fuming by the time I arrived.

    Another example is the iPod itself. The lack of an explicit power button, also mentioned in the article, isn't a big deal. But having no separate volume control really harms the usability of the device. While I'm listening to music, I don't want to have to look at the screen. But because volume and seeking within the track are loaded up on the same physical control, I have to watch the screen as I toggle between the two functions. It feels like a huge step back from my Rio Karma, where I could easily adjust the volume with a pair of buttons and use the thumb wheel to seek in the track. If I'm reading, walking, or watching the scenery while listening to music, it's a big inconvenience to have to move my eyes to the screen.

    The amount of time you spend navigating those menus is just sick. Want to enable shuffle? Navigate up to the root, down to options, back up to the root, and back down to your songs.

    Want to select a song and start playing it in a fresh on-the-go playlist and, while it's playing, add more songs to the queue? Navigate down to select the song, up to the root, down to play from the playlist, back up to the root, back down to select your next song. Fantastic!

    Now, of course, they could have made a more usable interface even with limited number of "buttons" they have. But it's easy to see that a couple more buttons would have helped immensely.

    1. Re:Shortage of buttons makes iPod difficult to use by hcdejong · · Score: 2, Informative

      But having no separate volume control really harms the usability of the device. While I'm listening to music, I don't want to have to look at the screen.

      And you don't. The default function of the click wheel is to change the volume. No looking necessary. Also, the click wheel offers much better control over the volume setting than +/- buttons would. With the click wheel, I can pretty much instantly set the correct volume for a song, unlike +/- buttons (see my other post in this discussion)

      Want to select a song and start playing it in a fresh on-the-go playlist and, while it's playing, add more songs to the queue? Navigate down to select the song, up to the root, down to play from the playlist, back up to the root, back down to select your next song.

      Why go back to the root between songs? You can just keep selecting songs from any playlist to add to the On-the-Go list.

  26. Such a good idea, Apple already did it. by SuperKendall · · Score: 2, Interesting

    A quick and easy way to switch tracks AND volume should be required on all mp3 devices. Having to go through a menu system to change volume is silly. (not to mention the lack of FM)

    Apple agrees with you. This is why they included two very real volume control switches on the side of the iPhone (small enough so they are not easy to accidentally change). And also why the headphones include a small clicker device that you can use to pause, play, or skip tracks.

    Aesthetics arent everything. For instance, i much prefer a thumb keyboard than a virtual one.

    And I greatly prefer a tailored virtual keyboard to the tiny thumb keyboards. Once you get used to it, I simply can't image why you'd prefer "real" buttons that cannot change according to task to present a better layout.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  27. Seemed fast for me--here's why by snowwrestler · · Score: 5, Interesting

    I've tried out a couple friend's iPhones and was very impressed at how fast the typing was. I've been thinking about why, and here's what I came up with:

    - No pressing required - Because I didn't need to press the buttons down--just touch them--it felt easier and faster to type. It's more of a smooth easy motion from button to button.

    - Predictive targetting - In the middle of common words, I was able to trigger the correct next letter even if I didn't nail the button image exactly. I even experimented with it a bit, going successively faster and sloppier (aw yeah), and it was surprising how imprecise I could be and still get the word right or mostly right.

    - Easy correction - With the touch screen and "magnifying glass" cursor control, it was easy to go back and correct mistakes after typing. So I found that it was best to just plow through typing the entire thing, and then go back and make corrections if needed.

    It's definitely a different style. For me, typing on phones usually works best if I get it exactly right as I type. The iPhone is more like touch-typing on a regular keyboard--just blast through and correct after the fact if needed.

    And like touch-typing, there is definitely a muscle-memory aspect to the iPhone. The keys don't have a feel to them, but they are always in the same place. I was faster after about 15 minutes because my fingers were "calibrated" to where the keys are. Those with good hand-eye coordination (gamers for instance) will have an easier time with this IMO.

    --
    Build a man a fire, he's warm for one night. Set him on fire, and he's warm for the rest of his life.
    1. Re:Seemed fast for me--here's why by soft_guy · · Score: 4, Informative

      It doesn't fix bad spelling. It fixes imprecise typing. These are two VERY different things. For example, if I am typing the word "example" and I'm a bad speller and I think it is spelled "exampal" the iPhone doesn't fix this - I get "exampal". However, if I know how to spell it correctly and I press down in the exact same spot for the p and l, I get "p" and then "l". In fact, when I tried typing this word in a very sloppy way, it was hard to get the iPhone to not recognize it correctly. I even intentionally missed the x by typing c instead and by the end of the word it had auto-corrected it. So, no, the iPhone doesn't ruin (or fix) your spelling.

      --
      Avoid Missing Ball for High Score
  28. Harrison Bergeron by Valdrax · · Score: 2, Funny

    Why do sight-impaired users need a $600 phone with video-playback and web-browsing capabilities?

    Seems like making carriers offer a phone actually targeted to the visually-impaired (maybe with text-to-speech webbrowsing and braille input) would be preferable to trying to force vendors of phones with explicitly visually-oriented features to move to accommodate a user base that would be poorly served by its useful feature/price ratio.

    It should be the carriers and not every single kind of phone that should support handicapped users. Otherwise, you're deliberately stepping on innovation for people who can take advantage of a visually-oriented phone in a Harrison Bergeron-esque quest to prevent gadget envy.

    --
    If it's for-profit but free, you're not the customer -- you're the product (e.g., the Slashdot Beta's "audience").
  29. Re:Problem is button abuse, not buttons by mveloso · · Score: 5, Insightful

    You're missing the point. Buttons are intuitive, until you have 85 of them, all of which do something obscure.

    The problem with buttons is they take up space - physical space and cognitive space. Watch a 65 year old try and use a modern A/V system remote, and they're totally lost. It's like looking at the cockpit of a 707.

    It's a problem, because while 90% of the people only use 10% of the features, you have to be able to access the other 90% of the features. How many times do you change the surround sound mode of your home stereo? I did it once per input, then never did it again. So why do those buttons still take up space on my remote?

    The harmony remote is one attempt at reducing the complexity - you trade complexity up front (you need to program the remote with your devices) for simplicity later. The above mentioned 65 year old had no problem watching TV with the harmony remote - on a system an order of magnitude more complicated than his.

    The higher-end models have almost no buttons; they have screens that overload. In fact, you really only need four or five for a TV remote: volume up, volume down, channel up, channel down, power, change input. Sure, the number keys are nice, but they aren't necessary.

    However, a more sophisticated remote costs more money. Simplicity always costs more up front, but pays off every day because there's less aggravation. Buttons are cheap. Removing buttons is expensive.

  30. Re:Buttons!? by Hijacked+Public · · Score: 4, Informative

    By the time products like iPhone become ubiquitous for the general public it will probably be illegal to use a mobile phone while driving, nearly everywhere.

    As for your texting with the phone in your pocket.....I'm not one to question the habits of others but that is a new one on me.

    --
    "Sacrifice for the good of The State" - The State
  31. Re:Buttons!? by Anonymous Coward · · Score: 5, Insightful

    Currently with my treo i can type out a phone number by feel while driving
    Here's what I want in a phone: a system that gives an electric shock in any imbecile who tries to use it while driving.
  32. Re:Soft-key elevators by Control+Group · · Score: 2, Insightful

    You're obviously not blind.

    I'm not normally one to kvetch if some device isn't perfectly tailored to the disabled - and the iPhone is a perfect example. No, a blind person can't effectively use it, but that same blind person can acquire another device that mimics the essential functionality.

    With an elevator, though, if you get rid of braille and tactile buttons, you've essentially prevented a blind person from reaching the upper floors of the building. There isn't a feasible alternative to the elevator to get from the lobby to the 20th floor.

    --

    Reality has a conservative bias: it conserves mass, energy, momentum...
  33. When did Jobs morph into Steve Martin? by Arcane_Rhino · · Score: 3, Funny

    He hates these buttons! Stay away from the buttons!

  34. Juvenile Spam Garbage by Jeremy_Bee · · Score: 2, Interesting

    What's the deal with three comments on one thread pointing to this juvenile spam-fest web-site and they are all modded up +3 or +5??? It's pretty clear that at least two of them are the same person, and really... how many people already out of high-school could there really be that find this funny?

    Is there some slashdot rule I am just finding out about how everyone here is twelve and likes to say "cock" a lot? Are we going to be assailed with right-wing propaganda and poo-poo jokes a la South Park on a daily basis now?

    If this kind of overt spamming/gaming of the thread can happen on slashdot, what's the point of even trying to moderate at all?

  35. Re:Four by Minwee · · Score: 2, Funny

    Isn't one a month inconvenient enough?

  36. You'd think so... by SatanicPuppy · · Score: 4, Informative

    You'd think so, but ask any woman who has breastfed a newborn baby, and she'll tell you that you have to teach them to get it right...It's just that it's a...hem..."one button" interface, so it's pretty easy to learn.

    Pretty much every interface is a learned interface, but the simpler the interface, the easier it is to learn.

    --
    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
    1. Re:You'd think so... by sa1lnr · · Score: 2, Funny

      I need a refresher course.

      Am I alone in this need?

    2. Re:You'd think so... by SatanicPuppy · · Score: 2, Informative

      Uh huh. Out of my wife and the 10 of her friends who've had kids in the last 2 years, about 7 of 'em had nursing problems. In the damn breastfeeding class I got guilt tripped into going to, they talked endlessly about how to "teach" a newborn the correct way to breastfeed. Searching for breastfeeding books on Amazon nets me 9,314 hits (4000 more hits than searching for "home theater"), which would seem to suggest that it's not quite as easy as you seem to think it is.

      You can actually get a job as a certified "Lactation Consultant" and there are nursing degrees up to the goddamn Masters level that specialize in this stuff.

      But really, I'm just full of it, and these are problems that no one has.

      --
      ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  37. Re:Buttons!? by pla · · Score: 5, Insightful

    So those of us who are able to drive and talk safely should suffer with the rest of you?

    Yes.

    Most people can drive safely under normal conditions on the phone. Most people can drive safely under normal conditions with a BAC up to 0.15 or even 0.20. Most people can drive safely at 20-30mph over the posted speed limit.

    Driving laws exist for the "not most" situations, however. Some people can't safely drive a monotonously straight road on a clear day while sober and well-slept. Roads occasionally get icy (in the North). Kids (or deer) sometimes jump out in front of your car with no warning (hey, I'd call that "Evolution", but the pesky legal system tends to call it "involuntary manslaughter"). People age and their eyes and reflexes get worse.

    Put bluntly, we cripple the majority rather than take away the licenses of the 10% or so who should never get behind the wheel in the first place.

  38. Re:Buttons!? by Anonymous Coward · · Score: 2, Insightful

    Great. So those of us who are able to drive and talk safely should suffer with the rest of you? Yes, that's right. Just like I'm sure sure some people can drive safely with over the legal limit of alcohol in their system, I'm sure some people can drive safely while talking on a cell phone. You think you're one of them? Good for you. But the idiots ruin it for everyone competent - tough shit and get used to it.

    The problem is even if some people can use a cell phone safely, most people can't. And those most people will always see people who can drive and talk safely and think "MEEE TOOO!".

    For another angle, think about building a house. I hope to raise kids that aren't stupid enough to suffocate themselves by sticking their head in between stair banisters. But that doesnt matter because building codes require me to put the banister supports close enough together that a kid can't put his head between them, and all because some idiots somewhere managed to kill themselves and screw it up for everyone else. Is it fair that I have my freedom to build banisters limited by morons? Nope, but life ain't fair. Deal with it.
  39. Re:Buttons!? by homer_ca · · Score: 3, Insightful

    Yeah, and with no tactile feedback because it's a touchscreen. It's one thing to clean up the UI because of too many single-function buttons and displays (look at an old school 747 cockpit). However, I want a few dedicated buttons for important functions like volume, power, and send/hang up.

  40. Re:Buttons!? --handsfree cell phone use by McFly777 · · Score: 2, Interesting

    Interesting articles (particularly the item that it takes 15 minutes after finishing the call before the effect on driving reduces) but there are more recent studies that show that talking with ANYONE, even a passenger in the car, is just as bad as using a handsfree cell phone.

    So while it is obvious that having a handsfree device is better than occupying your hand with the cellphone (don't get me started about people who smoke while driving), unless you completly separate the driver from the passengers you haven't solved the problem. Even then, I often talk with my wife (in person or on the handsfree cellphone) to help keep myself awake on cross country drives, so I am not sure that would be an improvement.

    --

    McFly777
    - - -
    "What do people mean when they say the computer went down on them?" -Marilyn Pittman
  41. Re:Buttons!? by brian_tanner · · Score: 2, Interesting

    Great. So those of us who are able to drive and talk safely should suffer with the rest of you? I'm not choosing a side here, because I talk on my phone while driving. However, I believe there are studies that show that the activity of talking on the phone (even hands free) is distracting, and possibly moreso than talking to a passenger.

    If those things are true, will "I drive better on the phone than most people drive not on the phone" soon be treated like "I drive better drunk than most people do sober."?
  42. Re:Buttons!? by Yahweh+Doesn't+Exist · · Score: 4, Informative

    >...those of us who are able to drive and talk safely...

    scientific studies have proven that talking on a phone while driving is dangerous even when completely hands free. even more so than a real life conversation because the lower quality signal requires more concentration to process.

    these are scientifically proven facts. I notice that you, on the other hand, only seem to offer the fact that you haven't killed anyone yet as evidence of your super-human brain functions.

  43. Yea, We Need More Thinking Like This... by severoon · · Score: 2, Funny

    I always also drive with the radio off because I find that distracting. I think others should also be compelled by law to drive without music.

    And kids.

    --
    but have you considered the following argument: shut up.
    1. Re:Yea, We Need More Thinking Like This... by syphax · · Score: 4, Informative
      Check this out:

      These data demonstrate that the phone conversation itself resulted in significant slowing in the response to simulated traffic signals, as well as an increase in the likelihood of missing these signals. Moreover, the fact that hand-held and hands-free cell phones resulted in equivalent dual-task deficits indicates that the interference was not due to peripheral factors such as holding the phone while conversing. These findings also rule out interpretations that attribute the deficits associated with a cell phone conversation to simply attending to verbal material, because dual-task deficits were not observed in the book-on-tape control. Active engagement in the cell phone conversation appears to be necessary to produce the observed dual-task interference.

      The principal findings for this experiment are that: (a) SPs that engaged in cell phone conversations missed twice as many simulated traffic signals as when they were not talking on the cell phone, (b) SPs took longer to react to those signals that they did detect, and (c) these deficits were equivalent for both hand-held and hands-free cell phone users.

      In sum, we found that conversing on either a hand-held or hands-free cell phone led to significant decrements in simulated driving performance. We suggest that the cellular phone use disrupts performance by diverting attention to an engaging cognitive context other than the one immediately associated with driving.

      Our data suggest that legislative initiatives that restrict hand-held devices but permit hands-free devices are not likely to reduce interference from the phone conversation, because the interference is, in this case, due to central attentional processes.
      --
      Simple Unexpected Concrete Credible Emotional Stories
    2. Re:Yea, We Need More Thinking Like This... by cayenne8 · · Score: 3, Interesting
      You know...I think it is because of 'lack of training'.

      Back when I was a teen, you HAD to learn to drive with a multitude of distractions. We used to joke that the driving test for gals would be driving while putting the makeup on...but, for guys, you had to pass the driving test consisting of driving down the street with a beer can in your lap, a cigarette in one hand while you shifted gears and fiddled with the stereo with the other one.

      It got even more complex if your girlfriend was in the front seat with ya...as that you were also trying to keep an hand on her too...

      :-)

      Bah...if you learned to drive like the old days....adding a cellphone to the mix is nothing!!

      --
      Light travels faster than sound. This is why some people appear bright until you hear them speak.........
    3. Re:Yea, We Need More Thinking Like This... by DarkVader · · Score: 2, Insightful

      So all that proves is that it's ok to use a handset while you're driving, there's no need for handsfree.

      That, or ban GPS, music, and passengers.

      It's unreasonable to single out cell phones - they're no more distracting than those other things.

      Of course, I also question the funding on that study - it wasn't obviously documented in your link.

  44. touch screens...complex buttons by drfrog · · Score: 2, Insightful



    a touch screen is just a very complex button

    so jobs is doing away wiht buttons by making them more complex?

    --
    back in the day we didnt have no old school
  45. Re:Buttons!? by notasheep · · Score: 2, Insightful

    I think talking on the phone requires much more concentration than talking in person. I have kids and I know that, when I'm on the phone, the noise they generate makes it very hard to carry on a conversation. When I'm talking to someone in person you get visual cues back from the person that makes it much easier to ignore the noise.

    --
    Your mind looks a little cramped. Why don't you stretch it a little?
  46. Re:fat fingers work with buttons by mosch · · Score: 2, Insightful

    I didn't use it extensively, but I did use it. I tried to figure out how to type on it for a good 30 minutes, and I was never able to get above maybe 70% accuracy. That said, I really liked the way everything else worked, and how fast and easy it was to launch and switch applications.

  47. Re:Buttons!? by Ohreally_factor · · Score: 5, Funny

    However, I want a few dedicated buttons for important functions like volume, power, and send/hang up. I take it you're not a big fan of dragging your call to the trash when you're done talking.
    --
    It's not offtopic, dumbass. It's orthogonal.
  48. Re:Buttons!? by DarkVader · · Score: 2, Insightful

    If you're getting visual cues while you're driving, you're not paying attention to driving - thus you're more distracted by the passenger than you could possibly be by the cell phone.

  49. Re:Buttons!? by HTH+NE1 · · Score: 4, Funny

    Also, when you're using the stereo headset, you can click and double-click the microphone button to answer, hang up, pause and jump to the next track. I know I've had phone conversations where I've wanted the other end of the conversation to jump to the next track at the push of a button.
    --
    Oh, say does that Star-Spangled Banner entwine / The myrtle of Venus with Bacchus's vine?
  50. Re:Buttons!? by Fahrenheit+450 · · Score: 2, Insightful

    Yeah... and with all the wing to wing traffic they have to deal with up there, it's a wonder there haven't been more fuselage-benders.

    --
    -30-
  51. Establishmennt by SuperKendall · · Score: 2

    But they're more likely than not to be Apple users. Ergo...

    Where has it been established that iPhone owners are more likely to be using other Apple products? I've seen plenty of posts from Apple OS X users stating they have no desire for an iPhone. Right now I would not hazard a guess as to what operating systems iPhone users generally have, except that it's most likley more windows users than mac just based on percentages and wide mainstream appeal of the device.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  52. Fewer presses by SuperKendall · · Score: 2, Interesting

    I have fewer button presses to go through to make calls on an iPhone because it handles contacts really well. Being able just to glance down, see a contact name, and press that is much quicker and safer than full number entry on any phone with "real" buttons.

    --
    "There is more worth loving than we have strength to love." - Brian Jay Stanley
  53. Re:Buttons!? by Ohreally_factor · · Score: 2, Funny

    It's context sensitive and it depends on whether your call is file or a mountable volume. =)

    --
    It's not offtopic, dumbass. It's orthogonal.
  54. Re:No, you just don't understand the subject by SatanicPuppy · · Score: 2, Informative

    No, in fact, you are missing the point. People have lots of reflexes. Having a reflex is not the same as being able to perform a task that depends on that reflex. They most certainly do not have a reflex for breastfeeding...They have a reflex for suckling, which is not the same thing at all.

    As you are clearly speaking from zero experience, and just as clearly, have never breastfed anything, I'm going to treat your Wikipedia knowledge with the contempt it deserves, doubly so, because you didn't even bother to look up the correct article. Read down to the "Conditions that interfere with breastfeeding" section, then have a nice big glass of STFU on me.

    I suggest you inform yourself before you talk to an actual girl.

    --
    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  55. Re:Your link agrees with me by SatanicPuppy · · Score: 2, Informative

    I call bullshit. You've got no credentials to put on the table in this forum, so the fallacious appeal to authority, is, as usual, trumped by the "appeal to actual sources"...Your claims that there are never problems with breastfeeding are trumped by tens of thousands of pages saying you're wrong.

    Even if you have the experience you claim, which I find highly unlikely, the only other possibility is that you're one of those La Leche style breastfeeding nazi's who refuse to accept that there could ever be a problem with breastfeeding...Equally deluded on the other side of the fence.

    --
    ad logicam Claiming a proposition is false because it was presented as the conclusion of a fallacious argument.
  56. Re:Buttons!? by shmlco · · Score: 3, Funny

    "... play music, play games, watch movies, download shit, or rub my balls."

    Ummm... that last point. Is there a phone... ah, never mind.

    --
    Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
  57. Re:Buttons!? by shmlco · · Score: 2, Informative

    "However, I want a few dedicated buttons for important functions like volume, power, and send/hang up."

    You're in luck. There's a sleep/wake button, a home button, volume up/down buttons, and (in the headset) an answer/hangup switch.

    --
    Any sect, cult, or religion will legislate its creed into law if it acquires the political power to do so.
  58. Less is more, form follows function by stmfreak · · Score: 2, Insightful

    There are a number of comments in here about how you cannot get rid of buttons because then how would we [press this button]? The posters neglect to imagine the innovation that comes from necessity. If you RTFA, it mentions that Jobs forbade arrow keys on the original Macintosh because he wanted to force developers to accommodate the mouse. You know what? It worked.

    With the iPhone, he's forcing developers to think of new ways to use a tactile screen. He's sprinkled the creative field with some suggestions. Touch to click, drag to scroll, flick to page. I'm sure there will be others. One poster wanted to know how you could turn volume up or down without a knob. Why not just draw a clockwise or counter-clockwise circle on the screen? Software can determine that motion from key presses. It's innovation waiting to happen.

    This sort of innovation through change and design is a good thing. It doesn't always work, but when it does, it's spectacular. Jobs is great because he keeps hitting this ball despite his failures. In time, we'll regard the iPhone as a success or failure, as a Mac or a Lisa, as an iPod or a Newton. But until then, try to remember that Jobs brings both to the table with regularity.

    --
    These opinions guaranteed or your money back.
  59. Re:Buttons!? by tigerhawkvok · · Score: 3, Insightful

    Physical buttons are also *alyways there* ... and in a consistent location. So if there is any frequently used functionality, having an actual button ultimately lets you blindly use some of these basic functions by virtue of consistent placement and the all-important tactile feedback.

    --
    Blog
  60. Re:Buttons!? by Anonymous Coward · · Score: 2, Funny

    I wish I was a stupid as Steve Jobs, then I, too, could have a that personal jet plane that I've always wanted.

    Yeah, he's all turtleneck and trousers, alright.

  61. It's not a quirk by Swift2001 · · Score: 2, Insightful

    Look at the average smartphone. Understand that Apple wants a wide-screen iPod and a web browser, e-mail, etc. All of it good size. Touchscreen. Usable. Cover Flow. Motion sensor for horizontal or vertical page layout.

    Where do you put the friggin' keys? Lot easier to put them on the touch screen when you need them. It solves all the problems, as long as the typing goes well. My friends tell me they can type about 15 words a minute, after using it for a couple of weeks. Good enough?

    Yes, Jobs is a design freak. But he doesn't make monstrosities like the old Citroen 2CV -- cool but weird design -- but in Apple devices, form follows function. Don't know, for myself, if it works, except I was typing better than on my stupid Moto RAZR in five minutes in the Apple Store. For that little adaptation, you get movies, full-screen web, etc., and no keyboard that takes up valuable handheld real estate. Good enough for me. How many sentences do you write on a phone? Aren't mobile message something like. "Got yr message. Go ahead. Meet U at 4:00." It would be rotten trying to write a screenplay on, but uh--

    Now look at all the smartphones with keys. Type an e-mail, the keys are handy. (Though they don't go to horizontal when you turn a Blackberry, do they?) Surf the web, watch a movie, they shrink the available screen. Fold them up inside the phone and you've got thickness and heat problems. Go ahead, call him weird and a cultist. I think hating buttons is a good move.