eBay Sellers Seething Over Targeted Ads
hoagiecat writes "eBay isn't just an enormous auction site; it's also a publisher of Google and Yahoo targeted ads, which earn eBay money every time a user clicks on them. But those clicks take users to a new page, and lead them away from the auctions — and those who make their living from those auctions are starting to get upset. Is eBay doing the right thing to make some extra cash from the hot advertising market? Or are they cannibalizing their income and hurting the sellers who have been the backbone of their business?"
Here's how I see it, as a long time EBay user — almost since day one. EBay has a huge problem: They're a public company, and it is not sufficient for them to simply make profits. They must actually grow those profits. This means that no matter how good a model they have — and make no mistake, initially, they had an excellent model — they have to continue to tweak it and push it in search of new and increased income.
Inevitably, this has lead into areas where the original "goodness" of the model is reduced. As long as profits keep rising, this isn't going to be a sensitive point for EBay, and unfortunately for the current crop of EBay users at any one time, this means that the things they liked about EBay are quite likely to evolve into something else.
A website like EBay will never be well served by the "we must make MORE profit" model. The best (IMHO) model is one of a software package that never removes or changes a previously existing feature, or moves it. Instead, they add new features, and generally speaking, these are added in ways that don't disturb access to the old features. In this way, the comfort zone of the existing user base is maintained, while the product remains able to grow.
EBay violates this process constantly, from changing the actual usability of the site, the features available, the rules that underly the selling and buying process, the operation (and therefore validity) of the reputation system, the ability for, and encouragement of, users to communicate with one another directly (without EBay acting as an intermediary), by acting as a mommy figure for various types of transactions it considers immoral, by moving and essentially hiding functionality, by being subsumed by the IRS into a monitoring venue for taxation (not much choice there, in that case, success brought on the problem and you can always count on our legislators to mine everything they can think of for income), by loading the pages with ads, by implementing no-click / not requested by the user pop-up technologies, by consistently escalating fees, by changing developer API's rather than extending them, and so on and so forth.
From where I sit, EBay was a great idea that has come and gone. When it started, I used it constantly. Today, I rarely buy, and I am even less likely to sell. It isn't a financial issue; I am well able to participate. It is a sense that the site simply isn't what it used to be, a friendly, open confluence of people all over the country. It just feels like a big, cold commercial operation to me. And I can get that feeling at Wal-Mart.
The answer to the question of if EBay is doing "the right thing" with regard to advertising varies in a polar manner depending on what you're looking at. From the stockholder perspective, the question is simply, does it result in increased income, and surely the answer will be yes. From the user perspective, the question is, does it result in increased usability and the ability to get done what one goes to the site to get done — and I think the answer to that is just as surely a resounding no. But EBay is a company; you know as well as I do what drives them, and it isn't the end user's general feelings of disaffection. They have a continuous supply of new users who have no sense of what the site used to be like, who simply want to "sell stuff", and that'll no doubt fill the holes left by those who brought the site its previous success.
I've fallen off your lawn, and I can't get up.
Even the insides of your eyelids. Chu Chi has seen it. It must be done.
If you mod me down, I shall become more powerful than you could possibly imagine.
Is this anything like a shopping mall advertising its stores inside of its other stores, a la Dillard's jewelry ads in the JC Penny jewelry section?
Open in new tab.
Problem solved!
eBay, feel free to send me a few millions as a reward. KTHXbye.
You can't take the sky from me...
it's called middle-click. ff and ie both support it. middle-click the ad and it opens in a new tab. you can view it when you want to view it and focus on the task at hand.
I just added a new eBay account last night, and when setting my user preferences I noticed two settings for targeted ads from ebay. I opted out of each option in one second.
Sorry to hear this is bothering multitudes of people --- but it is REALLY SIMPLE to disable.
This is a PEBKAC problem with eBay options.
Auctions? eBay still has auctions?
Maybe, but only if you consider (Reserved Price = $1.99), (Buy It Now ® price = $1.99), (shipping = $17.99) to be an "auction".
Who clicks on the ads anyway?
I mean, except for the people who get paid to click the ads.
If you disagree with me on social issues, then it's pretty clear that you are a narrow-minded bigot.
It used to be that I could go onto eBay and find a plethora of used computer parts and the like with decent prices. These days it seems eBay consists mostly of store fronts for those "make thousands from your home computer in as little as 5 minutes a day" schemes. I can get mostly the same items at similar prices from Amazon without the hassle. eBay needs to go back to their core business and remove all the fluff.
Let's get serious here . . . are Ebay users so stupid that they actually click on advertisments?!?
At least, in recent years?
They've been abusing sellers ever since their moat was established.
I make my living selling my time clicking on eBay ads. These ads keep moving people off my auction page. How am I supposed to do nothing for a living now. In other news these folks just want a cut of the eBay action. p.s. If your livelihood is resting on a single of which you aren't an employee not changing their business model you need a new business model.
Have you been touched by his noodly appendage?
All's fair in love and war. Nothing they are doing is illegal, and, like all businesses, ebay and those making a living off of it must plan for changes and disaster to come. While, this may or may not be an ethical tactic, it is something that should have been expected since the internet has been evolving into a massive marketing campaign. Not to mention, the sellers still have control of putting together content keeping the user on the page. If I had a nickel for every auction I saw that was a cut an paste generic that keeps the pertinent information for 12 different auctions scattered in obscure places, not only might I have stayed and bought, I'd be rich. You don't have to have a degree in Marketing to see that most sellers are doing a piss poor job.
when will wee see Gauctions
There are basically two good reasons to go to an auction instead of a regular internet store:
1. The item you desire is hard to find and you can not find a regular internet store that sells it. This is one of the reasons why art and antiques are often sold at auction. Also what happens when a hot toy (Wii, PSP, etc.) comes out in limited quantities. Typically what happens here is that the seller puts in a minimum price, which is often more expensive than a fair price would be if the item was in reasonable supply (see Wii, etc. early sales). Here you are willing to pay more money because you can not find it on a regular store.
2. You wish to save money and believe the auction site will sell it to you for cheaper.
Now, stop and think about the ads. Let's do issue #2 first. If the guy is trying to save money, then unless he was an idiot, he already checked the commercial sites and is NOT interested in them. He will NOT look at the ads and will NOT click on them. He has already seen them and wants to get it for cheaper. So it is a non-issue for them. Also, the very nature of the fact that it IS being advertised means Issue #1 is NOT PRESENT. Chances are you could have found the item easily enough by doing a google search anyway, because hey, it was being heavily ADVERTISED, by the same people that run internet searches.
So the ebay auction sellers that are upset because they are losing people were in fact ripping them off. They were trying to sell things for MORE than they were worth by using an auction instead of trying to get a fair price. They were falsely trying to pretend the item was in short supply when it was not.
Was it illegal? No. Unethical? Well, let's say it is on the shadier side of the street.
The only time they ever lose a sale is if the buyer was a moron and they were trying to get this idiot to pay more from them for more than the item was worth. Sorry people, Ebay is NOT in the business to help you rip off fools. They are as much out their to help the buyers as to help the sellers, and you are basically complaining about ebay being fair to the buyers.
excitingthingstodo.blogspot.com
If I am trying to see what my maximum bid should be and I follow a targeted ad which shows me a retailer selling that same item for $50 with $5 shippping, then I know the total of maximum bid and seller's shipping should be less than $55. If the seller does not like this, they should be sure they can compete. If the ad were to get in the way of my viewing the auction, then I'd complain.
Switch to an alternative. QXL, Ebid, CQout etc.
Deleted
When I last tried to sell stuff on e-bay the only bids I got were from the postal money order scam artists. Sold my stuff on craigslist instead.
http://www.CelloFourteGroupie.net
I didn't even know that eBay had targeted ads now, but who cares? It's not like people have any other auction site to go to. Sure, sellers can complain that people are sent away by ads, but if the auction is good, the buyers will return.
www.timcoleman.com is a total waste of your time. Never go there.
One would think that a better competitor without many of the above problems could come along and steal eBay's business. What was once innovative with them has become old, rigid, formalized, and preying too often on some of their best sellers. Don't think that an alternative can't come along.
"It's the height of ridiculousness to say for those 9 lines you get hundreds of millions."
They're a public company, and it is not sufficient for them to simply make profits. They must actually grow those profits.
Google has the same problem. Having achieved domination of their main market, now what? There's a temptation to enter new markets, but the main market is so good that all the other product lines are less profitable.
The classic answer is to stop growing and pay dividends. Utility companies and railroads used to do that for decade after decade, once they'd maxed out their industry in their area. But a company that pays dividends and doesn't grow is valued by the market like a bond; the market cap is about 20x the dividend. Google currently has a P/E of 52, and doesn't pay dividends at all. eBay has a P/E of 39, and no dividends. Plus, dividends are taxed twice, once when the company pays them and once as income to the recipient.
The modern answer is merger and acquisition activity. Most M&A activity is a lose for shareholders, although a big win for management. eBay's is generally considered to have paid far too much for Skype. Then there's buying back stock, which, again, is overall a lose for shareholders, but a win for management with stock options. Stock buybacks don't usually shrink the float; they just compensate for the dilution of options issued.
I wonder if this is a non-issue. I've been using eBay for years and honestly, I haven't noticed the ads. Literally. If you'd asked me earlier today if eBay has these ads, I'd have said no.
I think ebay loses out on this too, since I don't believe that they profit from the shipping fees amount (it's an expense). You can report sellers for unusually high-shipping, but the reports tool - like much of ebay these days - seems more or less useless as any auctions I've reported (keyword spamming, deliberate inserted in wrong section to gain more hits, overpriced shipping) don't seem to get the sellers or even the auctions in question knocked off. One would think that ebay would realize that these things == lose profit for them, but I guess it hasn't shown on their bottom line yet.
My big problem at the moment is with sellers who indicate shipping at price X (which seems vaguely reasonable), for example $15. Then, the item arrives in a $1 bubble-padded envelope and the seller pockets the rest. It especially pisses me off because I've had auctions wherein I underestimated the shipping when selling (winner in a far corner of the country that costs more than my blanket price) and lost cash on that, while almost every seller I see is taking in 40% of the shipping price as profit while skimping on the actual delivery.
Don't Click the freaking ad? How about that?
I keep saying this. Try NowSelling.com I know it is new and there is not much there.... yet. But there are no ads.
If you don't want to leave an auction page either learn how the open links in a new tab/window or don't click them. For cripe's sake.
I am not a leg.
You have quite well summed up my sentiments regarding eBay. You should tweak it a bit and start a petition and send it to the morons who run the company.
Like you I am a logn time eBay user, but less and less all the time. As a seller it has become painful to keep up with all the changes (and bugs) they introduce. One particular bug kept charging customers 9.65 for insurance even though I had no insurance amount typed in. It came from some older listing where I saved the listing for a template. The bloat of pages is making it less usable for a person on a slow connection.
I feel, too, the usability has declined from a buyer standpoint. The searches keep coming up with recommended things like (for some definition of "like") what I'm searching for. I have to login when i want to look up what something sold for (why, so they can track what I'm looking for and point out next time who is all selling it so I can buy it? Sometimes I want some idea what an item sells for to decided if I want to sell one, not to buy it.)
As a buyer and a seller research is often necessary. I search to see what same or similar things have sold for to determine what price range I can expect. The concept of Private feedback is completely sick, I can see who uses Private and steer clear of them as sellers. I don't particularly like these people as buyers, either and wish to have the ability to block certain types of bidders. Further the difficulty one encounters trying to find why some seller or buyer has negative feedback is quite a bother, why? To what purpose do you shield bad news about people if you're going to keep it anyway?
Lastly, I really wish I could screen specific sellers. If I'm looking for a telescope I don't want to see anything from Taximarket -- nothing personal, but they're catering to the low end of the market and flood the listings with GREEN, SILVER, BLUE, whatever colour telescopes they have. I'd like to scan for telescopes without seeing all their offerings because nothing they have I want. This can be carried over to sporting goods and other categories where a lot of inexpensive Chinese commodity goods or knock offs are listing.
Ebay is rapidly becoming as seedy as many of the flea markets I've visited. There is good stuff there, but there's so much chaff to filter through. If their profitability is hinging upon maximising listings they may find bidders give up and go to other sites because they are fed up with sifting through too many listings to find what they want.
A feeling of having made the same mistake before: Deja Foobar
ebay sellers are complaining because ads are taking their customers away? There's a word for those ads: it's *competition*.
You want to keep your customers? Then you've got to compete on convenience, price, or with items not available through regular retail channels. I've seen lots of things on eBay for about the same price as in the store. Maybe this won't be as common now.
If eBay's advertisements are enabling competition and more choices, then it's better for the consumer, which includes me.
E-Bay auction services have been lauded from the beginning as approximating as nearly as possible a perfectly competitive market. Competition, keep in mind, at least in the American model, is not for the benefit of sellers and suppliers, but rather is to the benefit of consumers, maximizing consumer surplus by creating price competition. To the extent that Google ads increase this competition, they realize the end that made E-Bay so great in the first place. Presumably, to whatever extent Google ads do drive people away from E-Bay auctions it is because they are not competitive, and this is a good thing for consumers and for the market.
The only thing that really cuts against this is that ads could be misleading or customers could be distracted from finding a competitive auction. On the first point, however, there are already laws that address that problem. And on the second, the auction model itself assumes the existence of personal responsibility enough that we shouldn't have to be paternalistic about people getting distracting and not looking out for themselves. Finally, to whatever extent someone forgoes a competitive auction for a higher fixed price through an ad, that can be explained by the consumer's preference for immediacy or for saving time, both of which are legitimate preferences.
This just blows my mind, so ebay spends millions attracting customers, building its site, gaining sellers, advertising everywhere, all for ONE goal, to get a buyer on their site to make them some money. Now why on earth would they send those buyers away to another sale site, when they could translate them into a sale? Instead of putting any external ad or link, they should be putting an internal one.
In the last few years I have rarely been able to find products I am shopping for at less than retail prices on eBay unless they are damaged. The only reason I would even look on eBay anymore is if I was desperate to find something that was unavailable through other channels.
~ I am logged on, therefore I am.
I got scammed on EBay. The scammer had 200 positive feedbacks, no negative. They hacked some legit seller's account. I was one of 20 who got scammed before the negative feedback flood showed up. I got absolutely no help from EBay, just sympathetic "we can't do anything about it" e-mail. Therefore I no longer use EBay and I recommend anyone who does not want deal with scammers stay away from EBay. Friends attempting to sell on EBay have been getting nothing but scammer offers. EBay is dead to me. Viva Craigslist.
Sorry people, Ebay is NOT in the business to help you rip off fools.
What? That's EXACTLY the business that eBay is in. They charge sellers for selling. The more the sellers sell for, the more eBay makes. The ENTIRE business is getting sellers to sell as many things as possible at as high a price as possible.
Well, at least until they added ads.
I think eBay is being dumb here, because they get paid when sellers sell stuff. Ads don't just compete with the seller selling things, they compete with eBay getting paid by the seller when the seller sells things.
paintball
Google has the same problem. Having achieved domination of their main market, now what?
Google's business is targeted advertising. They are not done there yet. I think you may be confusing new ways to gather data about us, to profile us, with new business opportunities. Search, browser ad-ons, GMail, web-based apps, mapping and directions, news, etc are all designed to gather more info about us so that they may charge web sites for delivering more optimal ads to our eyeballs.
I figure their ought to be a configuration setting that you can choose/unchoose to allow targeted ads on your storefront. Also, if you choose to accept, they should pay you an amount that you specify for each ad. Of course, if they don't like that amount, they can always choose not to advertise on your storefront.
If you are not allowed to question your government then the government has answered your question.
(Insert ad here:) Get Firefox with the AdBlock plugin!
The thing they're doing now that is starting to annoy me are the ads that they insert into the navigation. Click on My eBay, get a full page ad. Click on the obscure link in the ad to go to your My eBay page. Tip to eBay: this is counter productive. This kind of user-hostile advertising only serves to annoy your customers and ultimately reduces your profits.
Disclosure: I used to make a significant my living off of a company selling things on eBay up until recently. I've sold (or tried to sell) pretty much everything you can imagine on eBay from beenie babies to a Lear jet (no joke) and everything in between.
The only things that are retail price are new in box items that have not been on the market long enough for a secondary market to develop. If that's what you are looking for, eBay is just not the right place to look unless the item is quite rare. I wouldn't buy an iPhone off eBay for example. Too much risk for too little discount. That said, for most secondary market items you typically can purchase any used item for approximately 1/3 of retail. That's a very crude rule of thumb but I have the sales data to support it. Sales on eBay are VERY brand sensitive and it's VERY hard to make a profit unless you are a manufacturer (in which case you probably aren't selling on eBay) or highly specialized. There are too many sellers out there competing for there to be any margin on most items andeBay and Paypal fees will pretty much suck away any remaining margin. It's fine for turning items into cash, just don't expect to make a profit doing it.
Frankly the only reason eBay has remained top dog is network effects. eBay is where the buyers are and where the sellers are so it's hard to effectively auction most items anywhere else. eBay knows this and has increased their fees every year for the last several years, mostly at the expense of the users. Their IT backend and support is abysmally poor, they provide no $ incentives to volume sellers, and they their conflict resolution and fraud prevention policies are absurd. I don't really care to do business with a company that treats their customers so poorly.
> If you don't want to leave an auction page either learn how the open
> links in a new tab/window or don't click them. For cripe's sake.
Um, you've missed the point.
You likely won't be any more sympathetic to the real situation, and yet the real situation whooshed right over your head.
(hint: it's not BUYERS complaining that the ads are irritating and take them away from the auction. It's the SELLERS complaining that the ads take their buyers away. The sellers can't control whether or not the buyer clicks on a link, and if so, whether they do it in the background or not.)
You might still be giving the worlds smallest violin award, but at least give it to the proper party.
Someone posted this link to Slashdot recently so I checked it out, I found it's very good at blocking ads for what it is, just a hosts file.
Using the hosts file they provide I don't see external adverts on eBay anymore, just this in place of where the advert would be displayed:
Action canceled
Internet Explorer was unable to link to the Web page you
To do something right, you often have to roll up your sleeves and get busy.
eBay makes it money by increasing the optimality of resource allocation and then taking a cut of the surplus from that increase. Increases in well presented information cause the market to behave more like basic economic theory predicts. It increases market efficiency. Adding targeted ads is simply another way of taking a slice from increase in allocation efficiency. It fits perfectly into their business model, but they are getting a smaller piece of that pie by outsourcing the ad sales and ad placement.
A couple of years ago, brick-and-mortar retailers were upset on eBay for potentially leading some of their customers astray.
Today, eBayers are upset because brick-and-mortar retailers advertise on eBay, potentially leading some of their customers astray.
We've come full circle. Now we just have to smooth out the kinks until everyone goes where it is best for them to go, and purchase there.
I lost my sig.
I had that same experience once, looking for the phrase, "nigerian scam". It brought up this convenient advertisement:
I found that "419 scam" also displayed one of the ads, but "advance fee fraud" did not. And when I searched for "random stuff," eBay claimed they had that too!
http://www.xkcd.com/325/
OSGGFG - Open Source Gamers Guide to Free Games
imo eBay shouldn't have Ads. They already make money from people listing items. Or they should allow free listing and stop outsourcing their ads so they can get higher profit margin off them.
craigslist
there
"Just Smile and Nod." --Huck
Face it: All the buyers and sellers combined represent in eBay's vision is the carpet on the stairs to its financial ascension.
Rule #1. Never ever base your business model on the success of someone else's business. Especially if, (a) you have no control over how they execute their business, and/or (b) they do not have a vested interest in your success. It is a recipe for failure. Nobody likes a parasite.
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