Name-Your-Cost Radiohead Album Pirated More Than Purchased
phantomfive writes "Forbes is reporting that despite Radiohead giving their latest album away 'for free', more copies of the album were pirated than downloaded from their site. Commentators offered up the opinion that this was probably more out of habit than malice. People download from regular BitTorrent sources, and may not have fully understood the band's very new approach to the subject. Regardless, Readiohead's efforts are having some measurable effect, as noted by the chairman of EMI: 'The industry, rather than embracing digitalization and the opportunities it brings for promotion of product and distribution through multiple channels, has stuck its head in the sand. Radiohead's actions are a wake-up call which we should all welcome and respond to with creativity and energy.'"
Even if they let you get it for free by putting a 0 in the price box, it's embarrassing to do so. They're only talking to a computer but even so, it's somewhat less shameful if you're not virtually confronted by the people you're ripping off.
Instead of sugared-up theories about why this happened, it's possible that the model simply won't work.
Web2.0: I love when people Flickr my cuil and digg my boingboing until my google is reddit and I start to yahoo
Terms of the contract allow the user to specify no payment value and still download. Piracy is theft. Offering an item at optional cost does not allow for it to be stolen.
technical writing / development
I bought the disc box for ~$80 USD. Not because I thought it was a great album but because I wanted to support this model. The album is ok from what I've heard on MPR but it's growing on me.
I was curious so I asked around at work, it sounds like people are pay around four or five pounds ($8-$10). And I'm glad that I haven't had to guilt trip anyone into paying for it. Although, everyone I work with does receive a decent paycheck. I hope that by buying the discbox and encouraging people to buy it, it offsets the poorer people and the college kids. Having been in both those places, I sympathize heavily with them.
But, I hope that with writing, music & software people will realize how easy it is to disseminate the product and more will open up to the model of charging very little to touch millions instead of charging millions to reach very little.
I hope the shipping of the discbox goes better for Radiohead than it did for Prince. I can't wait to get my hands on that vinyl. I don't care what you say, it feels good to 'own' something even though the rights and definitions of that seem to deteriorate daily.
My work here is dung.
inrainbows.com was more or less useless for 2-3 days after the release. I did end up buying a copy for a few dollars, but it was much, much faster to just download the damn thing off of BitTorrent.
A middle ground such as ... I don't know, paying zero dollars?
I know it's not losslessly encoded ogg vorbis or flac files delivered to your door with a complimentary pie and a pretty pony, but it's a good middle ground.
I actually tried to buy the album. I entered all the sensitive data the site told me to, only to be presented with an empty order. It is still unclear to me whether my card will be charged or not as I clicked the OK (or whatever it was called) button to proceed with the transaction, but I have not received any details about how and where to download the album. Needless to say I did not try again as I do not want to be charged several times for something I might not even get. Yes, charged - I told them I'd pay 5 UKP for the album. Not a lot but a lot more than they'd get through the label...
I have not downloaded the album in any other way yet. There might be others with the same experience out there who decided that the hassle of going through the official channel was not worth the effort - a regular P2P download is still a lot easier.
--frank[at]unternet.org
Radiohead refused to release their music anywhere but their own web site. None of the major stores, physical or digital have access to it yet. And the 800lb gorilla of digital sales, iTunes, will never have access to it as long as Apple demands customers be allowed to download at least some tracks ala carte while Radiohead demands their music be sold only in full albums.
On the other hand, their music was presumably available as usual at all the normal pirate hang outs.
This isn't rocket science folks.
On another note, I do have to wonder about the context of the sensationalized claim that "more copies of the album were pirated than [legally] downloaded". Isn't that true for practically _every_ album released in the last decade?
"The worst tyrannies were the ones where a governance required its own logic on every embedded node." - Vernor Vinge
The article clearly states that the number of pirated copies was less than half that of non-pirated copies... Why such a blatant mistake?
Anyways, I didn't pirate it because my friend put it on my USB stick for me (fair use).
I'm glad they (supposedly) found a way to cut out the middleman, though. The more money that goes to the creators, the better. If I wasn't a poor student, I would be glad to give them some.
I guess they'll just have to wait till they go on tour near where I live.
...if a lot of people "pirated" it, as long as enough people pay for it. Since they are selling direct, one person who coughs up $5.00 is akin to probably 100 people buying an RIAA CD, as far as money in Radiohead's pocket goes. They could have TONS of unpaid for copies circulating, and still make more than selling CDs through the media cartel.
This space available.
Quote from article:
Actually, this demonstrates some problems with the approach: for instance, it adds yet another place one needs to look for content. Whether good or not, the Pirate Bay successfully consolidates where one looks for media.
No need to look all over the place. I haven't tried to purchase the release, but I wonder what sort of server they are running. Could it handle the traffic? Bittorrent might be the logical approach.
Maybe they should have released directly to bittorrent with a 5 second "share-sic" ad before each song that said to buy it at "name your cost" prices on the website to remove the ad (naturally, anyone would figure out how to get rid of the ad, I just think that if they established themselves as the primary tracker for their music, others wouldn't bother, so at least they'd get their message out).
Of course, they could have given a free license to the whole thing, and said "screw copyrights!"
Also, long term profits/concert tickets/publicity/etc. will have to be calculated before evaluating their experiment from a capitalist/profit perspective.
... about piracy of albums that weren't released with a user-pricing model? I want to know how many times other albums are downloaded comapared to purchased.
I know that Trent Reznor has publicly stated that he knows his latest album, Nine Inch Nails' 'Year Zero' was pirated a lot, and that he was happy people were listening to it, but unhappy about the albums pricing schemes and that he himself (and the musicians, audio engineers, etc. who made the album) didn't get much money from the album.
I'll bet Radiohead get more money from this than any of their other albums, despite the fact that the total amount of money made may be lower...
Quidquid latine dictum sit, altum sonatur. . . . . . . .
The moment I heard about this, I gave them 5 pounds and got myself on the pre-order list. Then when the 10th rolled around, I got an email with a link to my copy and it worked painlessly. I applaud Radiohead for this bold move, I've been saying for years that this is how it should be done. This was the first album I've paid for in years. Thank you Radiohead for ushering in the beginning of the end for the big record labels and all of their douchebaggery.
Ask Jonathan Coulton if the model works.
Or maybe the guys at Magnatune.
They still seem pretty sold on it.
FTA: "Over the following days, the file was downloaded about 100,000 more times each day--adding up to more than 500,000 total illegal downloads.
/. abstract come from? Seriously, wha?
That's less than the 1.2 million legitimate online sales of the album reported by the British Web site Gigwise.com."
So, where does the alternate interpretation in the
And that's where I stopped, at the enter the sensitive data part. Why not use Paypal? Having to register with yet another online entity - secure.xurbiaxendless.com - is a definite turn-off.
It's too bad, my girlfriend is a big radiohead fan and wanted it for her birthday. She got the new Feist album instead. I'll wait for the plastic disc to turn up in the stores.
I don't care why you're posting AC
Why didn't they just put a torrent tracker on the official site? The bandwidth overload problem is _exactly_ what BT was designed to solve.
The problem was caused by the record labels themselves.
Anytime you have something that people want, and you do not give them a legitimate market to get it, a black market will develop.
Ten years ago, technology advanced to the point that you could distribute music digitally. By denying a legitimate means of digital distribution of music from the market for so long, the music labels essentially ENCOURAGED a black market in digital music to develop. That means that 10 years later, there are mature digital distribution methods and massive amounts of consumers who know how to use them. If, instead, the labels had just charged a reasonable rate 10 years ago, these illegitimate means of distribution would not have developed nearly as much.
So when consumers have the option of a free song from Radiohead's site, and a free song from the same place they're getting all of their other free music, why bother going to the Radiohead site?
paintball
I wanted to encourage them, and to send a message to other musicians that offerring music for direct download will definitely benefit them.
I compose for and play the piano, and offer my recordings for free download from my website - see my sig. I get a couple thousand downloads a month. My aim in offerring my music for free is to build up a fan base, so that in a few years, when I start playing professionally, there will be lots of people who know my music and will be tickets to my concerts.
Request your free CD of my piano music.
I'm a strong proponent of fair use, meaning I fight against any attempt to eliminate the user's right to make a backup copy or do time-shifting of broadcast content. I donate to EFF and write my congresscritters.
But having your friend copy his paid-for album onto your USB stick isn't fair use in any sense that I understand (legal or ethical).
If they end up making more money off this album than if they had released it through traditional means I would say that would be an attractive means of distribution.
True.
The average beginning artist makes somewhere between 1 and 4 cents per CD (usually 0.01 to 0.02 USD). An established artist can get around $2.00 per CD.
If they got $8.00 per download they were wildly successful, even if 0.01 UDS (1 cent) was the cost to distribute it.
Just do the very very simple math.
-- Tigger warning: This post may contain tiggers! --
Was there an option for them to pay me to listen?
"He who can destroy a thing, controls a thing." --Paul Atreides, Dune
So when consumers have the option of a free song from Radiohead's site, and a free song from the same place they're getting all of their other free music, why bother going to the Radiohead site?
Also: If you're going to download it for $0, why chew up the bandwidth the band is paying for?
(Unless they ask you to do it that way because the bump in the download stats is worth more to the band than the hosting costs for the download.)
Bantam Dominique roosters crow a four-note song. Once you've heard it as "Happy BIRTHday" you can't NOT hear it that way
I tried to download the album for free from their site, but encountered one of the worst user interfaces I've ever seen on a web page. When I finally figured out how to get to the part where I can download, it asked for a credit card (to pay for my $0 album). All in all it would be *WAY* easier to get a pirated copy. I wonder if that's what's going on.
I just want to know who the dumbass is who seeded the torrent of the album.
It should have been tracks that said "Go to radioheads website to get this for free and show the RIAA you hate them, then download it again from every computer you have access to"
) Human Kind Vs Human Creation
) It'd be interesting to see how many humans would survive to serve us.
I just brought the album to see how it was encoded. It was in 160kbps CBR, and it appears to have been encoded with LAME 3.93 (which I think was released in 2002). Now I'm sure the pirated copy will be 192kbps VBR encoded with a version of LAME released this year. If I was more of a audiophile I might care more. Maybe the producers should have followed standard scene rules for releasing mp3s.
I would pay something if I could hear it first but I haven't heard one song on the new album so I am not willing to put in a number. But I am also not downloading the album
OMG Ponies!!! with Glitter!!!! I miss Pink
It's the same math it's always been - there is nothing magical about it being on the 'net. If you are unknown, you aren't going to make money. Period.
It doesn't matter if the beginning indie artist can make a $1.00/download, rather than $.04/CD - because there aren't going to be twenty five times as much downloads as CD purchases. They'll be lucky as hell if anyone beyond their family, significant others, and a handful of drunks from last nights gig down at the local watering hole ever pay anything. Meanwhile, the beginning indie artist has had to pay cash money for the website (and design), promotion, marketing, etc... Costs paid for the beginning corporate artist by the label.
If you haven't got the demand - you aren't going to make any money, regardless of the percentage of sales you take home.
the site seems to be a bit slow right now, the main page just seems to go to a flash intro that never ends (though this may have to do with using the flash plugin via a wrapper in amd64 iceweasel). I managed to find a direct link to the store, entered a price of 0.0 (I'm not paying for stuff from a band i've never heared of) and got put in rather a long "we value your custom" queue.
after that I got prompted to enter an email address and password, I then got a "your details are not valid message and thrown back in the queue". Realised i'd gone for the wrong section and I had to click on to another page to create a new account. Lots of personal information requested. then a confirmation page and a capatcha. Finally an "order confirmation" page with the download link.
The download itself was ok, maxed out my (admittedly only 2 megabit) internet connection.
all in all the torrent would probablly have been more conviniant.
note: i'm known as plugwash most places but i screwd up registering that here somehow in the past and now can't register
who the dumbass is who seeded the torrent of the album
Someone who works for the RIAA trying to prove that downloadable music in a non-DRM format is only going to be pirated. Thanks to all those who are helping prove the point.
To try to counter, I've just bought the thing for $5 although I don't think I know any of this band's work but I have heard the name. I'm willing to support this experimental distribution method, though. Anyway, it's downloading at a reasonable clip. Oh, and be warned, they charged me 45 pence for a credit card transaction fee... reasonable I suppose. Now my bank will hit me for a foreign exchange fee too probably. Maybe the band could find someone among their fans who could have set up a better e-commerce site for a discount rate.
(I'm not paying for stuff from a band i've never heared of)
Have you seriously never even *heard* of Radiohead? Thats a pretty impressive track record of ignoring popular culture. I mean, I may not know anything about DMX, but I sure as hell have heard of his name. I commend your ability to lead such a deeply sheltered lifestyle, for you must be the legendary fabled King Dork.
adventure-today.com
You can't take the sky from me...
Do you honestly think the RIAA needs to prove that people will take for free instead of paying? It's not really ever been in doubt. Lots of people are greedy for entertainment. It's only unrealistic places like Slashdot that try to propagate the myth that it's somehow noble.
Slashdot - where whining about luck is the new way to make the world you want.
On NPR last Friday I heard the album was downloaded over a million times with an average price of $8.00
Thats $8,000,000 for Radiohead, their producer, and the web hoster. I don't know what record contracts are like these days, but they probably made more in the first week then the they would in a year under contract.
And for the record, the MP3s sound surprisingly good, despite the bitrate. I have pretty sensitive ears to the high-frequency artifacts introduced by MP3 compression, and they aren't at all present on "In Rainbows", and I've been listening to it with my Shure canalphones, which would probably highlight any major defects in the sound.
Of course, without a properly mastered CD to compare to, I can't judge if there was any major quality degradation during the encoding process, but there's certainly no audible artifacting or anything like that. Heck, it's entirely possible they adjusted the raw mix before encoding in order to compensate for the compression step.
When it clearly hasn't.
So what if it has been "pirated more than bought"... at this point every album in the world is probably "pirated more than bought".
The difference is, those bands do not make near the money off of an album sale like radiohead (and a few others). Doing it in this model has FAR less overhead (bandwidth, site creation, music creation (which, I might add in a sub-parentheses, is CHEAPER than ever before) in cost, and the profit is ALL yours!
Radiohead has already made far more money than they would have with 5x (and possibly more) as many album sales with a record company, and people are trying to give the impression that it failed? I don't even listen to Radiohead and I think that is retarded.
In addition to all of that, we are talking about them right now! Free publicity, and if you remotely like what they are doing, you can go download their music for FREE right now! THEN, IF you like it, you can give them some money for it! They are leaving the option open to you... and you don't like it?! What... do you just like to complain?!
It was probably more due to a problem with Radiohead's website design, and overloaded webservers not responding. I tried several times purchase their album from their website, but the website was so convoluted and clearly was unable to handle the load it was receiving. I got so far as registering, submitting my credit card information (which I was a bit hesitant to do, given the shoddy look of their website). I even got a confirmation number, followed by a bunch of garbled errors from the server database. However, I never was charged the price I offered (which was admittedly low, but that reflected my overall confidence in the system than my interest in the music). If most people trying to buy the album had the same experience I did, I can see why more people would just give up and download it elsewhere. Hopefully Radiohead, and other high-profile artists learn from this, and invest a little more in their IT beforehand.