First Ever Web Design Survey Results
rainhill writes "In April 2007, A List Apart and An Event Apart conducted a survey of people who make websites. Close to 33,000 web professionals answered the survey's 37 questions, providing the first data ever collected on the business of web design and development (PDF) as practiced in the US and worldwide. Among the findings: over 70% of people in this field earn less than $60K per year. There is little gender bias in salary. And over 70% of Web workers post to a blog; this number shows very little dropoff with age."
Sigh... at least it's not a giant image of text.
Nobody has done a survey of web designers since 1994? Bull-shit.
sulli
RTFJ.
I don't mean to start an offtopic discussion, just wanted to point out that the choice of word there might bait people.
A few years ago, I worked for the head of a major University computer science department in the UK. I was in charge of building the web page for our research project. My boss told me "whatever you do, my main preference in all these things is that it hast to look good."
For inspiration, I visited the home-page of this arch aesthete. I discovered that his page, entirely in an overlarge Times font, used big thick-bordered frames (with scroll bars) a fantastically pixellated jpg of him and big flashing "new!" buttons next to various bits of the page.
Somehow, I managed not to laugh next time I discussed the page with him.
~$60k/year or less sounds quite about right. Web design isn't rocket science.
People who don't suck at graphic design are a dime a dozen. People who can chop up a PSD and write valid XHTML are a dime a dozen. People who can apply cheap hacks to make it work in Internet Explorer are slightly more expensive at a quarter a dozen, but that's still damned cheap.
The real money's in development of all this fancy Web 2.0 Ajaxy crap, web-based services, et cetera. Bit more involved than mere 'web design'.
'sides, $60k/year might blow if you live in Silicon Valley. Elsewhere.. Well, hell, I don't make $60k/year, and I am as a King to the peasants of my area. ('course, I got out of web design; Paul H. Muad'dib, what boring and trivial work.)
A web design survey? I thought they were going to be asking web users how they felt about various web designs. That would be a survey I'd really like to see happen. Maybe us users could communicate to the designers exactly how we feel about their designs. Maybe they could ask how many web users like it when a website takes over the windowing functions your browser should be managing. If I want to open a link in a new window, I'll do it myself TYVM. Or maybe they could ask how users feel about being tied to flash based in browser media players, instead of getting an old fashioned .avi to download. This is the kind of web design survey we really need.
Give me Classic Slashdot or give me death!
I know the average age of the respondents is pretty young, but those salaries are shockingly low.
...there are 33,000 web professionals.
I thought that, for many people, it was very much an "on the side" activity.
You can get more than $60K a year for that skill?
I occasionally take a look at Web Pages That Suck to get a feel for what NOT to do.
In summary: don't be doing this. It's not big, and it's not clever.
Shiny. Let's be bad guys...
That there are 33,000 web design "professionals" out there... or that they have enough downtime to fill out a silly survey. ;-)
The low wage made by most web designers is a product of supply and demand. The barriers to entry for web design are low. In other words, almost anyone can create a web page and call themselves a designer.
The sign industry went through the same problem when it computerized. Prior to computerization, signmakers had to have the skill to produce letters using a brush. After computerization, anybody could crank out vinyl letters quickly and cheaply. What the signmakers learned was that, if you wanted to make decent money, you actually had to be a good designer. People will pay good money for signs that work. IMHO, people will also pay good money for websites that work. Ah but there's the rub. WORK. For a sign, 'work' means that you get twice as many customers walking into your business. It probably means the same for a website.
To prosper, web designers should probably know a lot more about 'design' (design doesn't mean 'pretty' or 'eye candy') and they should know a lot more about marketing.
PS, to the major (radio, tv and print) advertising company whose website is very pretty but takes five minutes to load - you guys are clueless.
This was a reasonably representative survey of all web designers? Bull-shit.
...providing the first data ever collected on the business of web design and development (PDF) as practiced in the US and worldwide Were this study of US workers alone, then yes, it does seem low. However, there is likely some skew from India and India-like workers. No I did not RTFA.Let us not become the evil that we deplore.
They didn't ask how many designed web site that were usable only with IE.
and then why?
Maybe if your in downtown New York but outside of that, sorry web design is not nearly as difficult as many make it out to be. Some of the cumbersome tools and even client requirements can make it work - but its not like writing the back end that serves these pages or runs the business.
I can lay my hands on four "web desinger professionals" here and frankly I wouldn't let them touch anything but web pages. Web pages are not critical. What does amaze me is how long they can take to deliver certain changes, the only thing slower are C++ programmers on our pc based servers.
60K low? Yeah, if they were a C++ programmer or programmer in a real language on a mini or mainframe.
* Winners compare their achievements to their goals, losers compare theirs to that of others.
edit:
Among the findings: over 70% of people in this field who have time to fill out a survey earn less than $60K per year
"Web pages are not critical", are you for real? You might not have seen this, but sites like MySpace, Friendster, et. al. are making more money than many "real" programs on "mainframes".
zomg, I think I just got trolled. I tip my hat to you, sir.
Sony ha
Yeah, if they were a C++ programmer or programmer in a real language on a mini or mainframe I love when people talk about real languages. Please define what a real language is. I am not a web developer in fact I all of the work I have ever done was c, c++, backend php development, and some php internals. We are rapidly approaching a point where a very large percentage of applications will be able to be written in scripting languages (BE AFRAID!!) because of the amount of system resources available to the average person. Is this a good thing? I don't know, but at some point writing applications in the real languages isn't going to make economic sense.
I think the invisible hand of the market has its middle finger extended
--A wise old fart named SC0RN
I live in a metro area of California, have a B.A. from the UC, am in my mid-20s with no kids/wife/mortgage, have been building web sites and learning web technology for 10 years, give or take, and am one of the more sociable, agreeable nerds I know. I have 5 years of hands-on LAMP/js/css/Flash/AS experience (as in, got paid to do some work for someone)
I make $45k.
At least it's up from my first post-college job at Clear Channel Radio -- that was $43k.
The problem is the guy right above me in the reply thread: the people who decide salaries think web "design" isn't hard. Everyone knows a kid down the street who builds web sites. So you take a job doing something you like and make just enough to stay afloat and take your girl to a movie once a month, or you rage against the machine and let the next starving college kid come in and take that money.
Whatever.
Sony ha
I don't think you understand what "web design" is. A web designer doesn't go near a sql server.
If you're designing sql architecture, that's not web design in the conventional sense, and I doubt that is who they are considering in this salary survey. Our sql architects make 150k+. Our web designers make a lot less.
"Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
The reason it seems low is because not many people are solely "designers" any more, and more often than not are asked to bridge over between design and development. I count myself among those ranks, and while I may not be the world's greatest PHP/MySQL developer, I know my way around the code and can solve a lot of the problems that a "developer" might normally be asked to tackle, leaving them to go after the big fish. I don't just create designs, chop up PSD and write HTML.
If a baby duck is a "duckling," why would anyone want to eat "dumplings?"
If you read the results you'll find its actually asking anyone involved with the web really. This really annoys me coming from such a respected publication.
The Job Title for example shows 25% are in fact developers, 19.9% are web designers and even includes writers/editors making up the other 55%. Without understanding which job titles correlate to all the other questions it seems a bit pointless. I know some of the biases compare the different titles but not many.
There actually seem to be very few IE-only sites left. Firefox 2 is VERY good about dealing with IE-centric sites. The compatibility problems are with earlier versions of IE, and earlier versions of Firefox.
And with the giant turd-ball of shite known as Flash 9.
We just went through this with a design company that others-who-shall-not-be-named hired to "design" our new corporate web site. They delivered pages that were only compatible with IE7 and Flash 9. Actually, they worked with Firefox and Flash 9, too, but crashed IE 6 and earlier versions of Flash.
We had to argue with them a bit to get them to deliver a IE 6 and Flash 8 compatible site (sorry, the others-who-shall-not-be-named insist on a Flash site). Finally they had to send a guy on site to our office for a day to fix their broken stuff - because they had no non-IE7 non-Flash 9 environment to test in.
No one does QA anymore, anyhow, meh.
Give a man a fish and you have fed him for today. Teach a man to fish, and he'll say "WHERE'S MY FISH, YOU IDIOT?"
243324? He's a young whippersnapper.
He certainly talks rubbish, but that's due to severe intellectual deficiency, not age: note such warning signs as the use of "your" instead of "you're", misuse or non-use of commas, "its" instead of "it's", "desinger" instead of "designer", complete lack of understanding of any technology whatsoever...
I diagnose a low-grade troll, but his gross stupidity isn't due to being an old-timer; he was born with it.
Using HTML in email is like putting sound effects on your phone calls. Just say <strong>no</strong>.
I work in SF as a web/UI designer and I make more than $60K. There's a huge scale in terms of website quality, front-end and backend, and you usually get what you pay for. (BTW I think you're underpaid.)
some people use the term inter changeably. I've seen it applied to that in a job description and even ask for C++ and Sql Server. To which I had to let the recruiter know they wanted a developer and NOT a designer. Still MVC in the web world is a hard concept to come by; I find very few professional web devs who are familiar with this concept and can use it in a LAMP environment mainly due to the fact that Zend, Cake and the other MVC tools out there are severely clunky and slow and come across more like toolkits than frameworks.
I mean, actual Designers? Sure, plenty of HTML/CSS jockeys do, but that's a whole different discipline. And I wonder what the ratio of HTML jockey to designer was amongst the 33,000 people who responded to the survey was...
My experience -- not academia, not corporate intranet, not "blogosphere," not Church Group, but entertainment industry -- is that people pay pretty well for a new site design. But my guess is that better than half of the people who responded to the survey hardly even speak the same language as the artists who do that. In budgeting for various satellite and cable start-ups, I've never allocated less than $55K for the website.
Now, I've personally coded dozens of sites -- for academia, corporate intranet, "blogosphere," and Church Group -- but damned if I consider myself a designer. I've never expected to be paid for my work there (neat, trim, elegant though it might be...), in the same way I don't expect anybody to pay to come and watch me play basketball.
It's been said before, but it bears repeating: HTML ain't code, and Code ain't Poetry
There's a big problem design in general faces. It's seriously undervalued. And I think the problem stems from accessibility. Desktop publishing has inspired a revolution in design, but at the same time it's been very detrimental to the industry.
It has made design tools pervasive. It's created this attitude that good design is something anyone can do provided they know how to use to the software. It's completely screwed with expectations on the part of clients. Some guy in sales believes it should take me a day to lay out a 24 page brochure because he knows how to type a report in Word and import a few pictures. He's convinced he could produce the same layout as I; he hires me because he doesn't have the time for it himself.
These guys also are convinced they understand the nuances of design merely because they browse the web. I can't count the times I've had clients tell me they want the design of the Apple site but they've got the content of Slashdot to fit on the page.
The accessability of design has allowed anyone to get into design. This means you've got hacks working along side of true professionals. For someone who's looking to cut costs they're going to have a hard time seeing why a company charging $20,000 for a web design is that much better than a guy working at home charging $2,000. They may be convinced of a difference in quality, but they'll have a hard time justifying the price difference. It's kind of like the guys who outsource work in order to get some cost savings but end up spending more in the long run just trying to manage the mess that inevitably ensues.
So what's the inevitable result? They're underpaid. Despite the amount of experience, research, planning and production that has to go into a sound design not many are willing to really pay for it. At least they aren't paid on the level of other professionals.
Contrast this IT and programmers. To the average business man what those guys do seems to be voodoo. They don't get it and they don't even want to try. I've known guys earning a handy sum of money while enjoying a 3-day work week. I've known guys who pretty much sat around all day, and others which had horrendous attitudes but they all got by fine because of the mystique of their work. They may end up getting screwed in the long run but while they had the work they were doing better than a designer in a comparable position.
Of course those kinds of employees are the exception. I'm not suggesting people in IT are overpaid. I know a developer who's been working half as long as I have and is already earning more than I do. And he deserves every penny because he's a phenomenal programmer. But the point is that a good designer has as demanding a job and doesn't get compensated as well for it.
But that's the nature of the work. If a designer wants to earn more they have to get into art direction or management. That only comes with experience and at that point you're not really considering a designer anyway.
And I agree that a lot of web designers out there don't really have a good sense of web design. They put art above functionality. But then many of the programmers I've worked with don't have a good sense for interface design either. They'll create something that's convoluted and bloated with features. As much as people like to criticize Microsoft applications they inevitably create something that pretty much has the same exact feel. Good layout design can be challenging.
$65k maybe.... but not a nickel over!
Interesting (and lots of) statistics, but what struck me the most was that over 50% of the respondents were getting 3 weeks or less of vacation a year. That includes people with a wide range of longevity in their jobs and years in the profession.
$150k+ for "get" and "select" statements? Dude your way overpaying. I'm hoping by "sql architects" you actually mean "master web designer who works 12 hours a day constantly adding features and ensuring the servers are always up even if they get knocked down at 1 am and makes a massive spread-out database work fast with underpowered hardware" because it isn't that hard to write database queries. They teach it as a 3 hour class to hung-over business majors dude.
I'm not talking about get and select, that's sql development, not sql architecture.
"Who is the Journal of Quantum Physics going to believe?" --Stephen Hawking
I've done both: server work and front end web design. The difficult part of server work is usually integration with other systems as well as designing for performance. There are two back-ends: the internal architecture that encompasses your database, support scripts, and custom server code, and then there is the CGI layer, which queries and formats the data for presentation. The easy part of back-end work is with CGI scripts, which is the link between the real back-end and the front-end (browser). Writing CGI scripts to serve those pages is stupid simple, usually performed by junior developers, so it's not like all back-end work is touchable only by the resident genius guru.
Your insulting comment is correct in that parts of web design work is easy. Processing images, slicing pages, and uploading them is quite easy, but so is writing a CGI form that gathers a user's information and inserts a record into a database. The difficult part of web design is with managing the information architecture of the site, integrating various applications and their project files, as well as dealing with browser and CSS idiosyncrasies. Those aspects are similar to database architecture, systems integration and project files, and dealing with operating system and language idiosyncracies. It's not surprising to me that the difficult parts of both happen to be logically very similar.
The reason web designers are paid less is due to the fact it's a creative and desirable job, so more people are going to apply. It's also a field in which your portfolio makes or breaks you. You are judged quite heavily on the visual quality of your work. Producing visually stunning output, does does not mean you're a HTML/CSS/Javascript god. The problem with this scale of judgment is that it's based on what a manager sees. You and management see a nice illustration and you drastically under-estimate how time consuming creating that illustration can be. Of course, you don't try to reproduce it yourself and find out, but you judge anyway.
Software developers are judged with a different scale, which is generally work experience and education level. You aren't judged by the quality of your code*. You get to hide behind the cloak of mystery, safe in the knowledge management will never see or understand your work. Management only sees whether your product performs the task it's supposed to do or not. It could be an architectural nightmare slapped together with a fragile hodge-podge non-framework--a spaghetti code mess. But, do you lose income if you produce such a colossal piece of shit? No. You get a raise because you "optimized" a query to return results back in 2 seconds instead of the 10 seconds as before.
Which, you posted using a web page. Irrelevant, but funny.
Maintenance changes to the back-end often follows along the lines of adding a new column or table to the database, so it's not like those changes you make are all that complicated to begin with.
Difficulty is relevant. If you're a mainframe developer, you are expected to know your trade. Lots of people can't do what you can do; accountants, lawyers, salesman, delivery boys, etc. Big deal. I know what you do is not that difficult. I've done work in assembler and writing network server processes that many consider "difficult", but in truth it wasn't. Knowing how to do it doesn't make me smarter than a we
Camping on quad since 1996.
Income was inversely proportional to amount of time spent writing blog posts. I'd read the survey myself but I have to get back to work.
Moderators, let's make this asshole's subscription worthless by ruining his karma. I'm a metamoderator and I've always let things like this slide- and I know I'm not the only one
I find it entirely plausible that women, when averaged across a reasonably sized population, do less work for employers than men. Don't you think it's reasonable to conclude that women, in general, take more time to care for children?
The use of the word "bias" in statistics means "a systematic distortion of a statistical result due to a factor not allowed for in its derivation." This meaning is quite different from that of the common usage of "bias." (Thanks NOAD.)
If you have a man who works 50 hours, and a woman who works 40 hours all year, and the man is 10% more productive as a result of his 25% longer hours, which are you more likely to reward with a larger raise? What fantasy world do you live in? Are you pushing that bogus corporate bull, or do you actually believe it? In the real world, if you are a dedicated, hard worker, they just work you harder, with puny, token rewards. Then they unceremoniously dump you when their bad management results in less work or profits. Then they outsource your job to a third world country where PhDs work your job for pennies on the dollar.
Rewards, raises. Hah! Good one. Welcome to the 21st century, now give me fries with that order.
you missed the primary issue I raised.
The four I can get my hands on doing the front seen by others, they aren't responsible for writing the services that get the data, maintain the data, or update it. Perhaps it is different at other places but what I deal with are people are merely presenting data from established systems.
Making more money? If you ask management mainframers and similar large systems only cost money. The problem is that its where the business's data resides and keeping it going and bringing it out to exploit new technologies like web presentation requires a different skill set. This is like dealing with our b2b people who claim they are the profitable side of our computing resources because our vendors pay to use our site. Too bad we buy from the same vendors.
So in a system where the web designer is closer to the data then yeah your justified in your view. However that isn't worth more to me than what the systems programmers I need are doing. Not all businesses are applicable to the web but our A/R and A/P are many times more critical than our web side because we have ways around a failure of the web side... we don't have a way around a failure in the A/P and A/R sides. If they suffer failures we are losing money, possibly facing fines, and the like.
That is mission critical to me. For Amazon their web side is mission critical because that IS their connection. For us its an added benefit it letting our customers interface with us through more automated means. However they are just as likely to call when "its important"
* Winners compare their achievements to their goals, losers compare theirs to that of others.
Bullshit. These days, everyone is and everyone has a web designer. The demand for computer professionals isn't what it used to be, thus the salaries drop.
My wife used to be a nurse, but left the field because she was tired of getting paid shit wages. Apparently a lot of other nurses felt the same way and left the field, as well, since the hip new thing was to be a physicians assistant. A few years later, she was reading an article about how nursing salaries were on the rise because they were in such demand.
You're in an over-saturated profession, so don't make up excuses about how your job is so much harder than anyone else's and that you should be paid more. You trained for it - it shouldn't be that hard. Like everything else that costs money, salaries are determined by supply and demand. Unless, of course, if you work for a union - then it is solely determined by demand.
"Making a web page for your mom's cat? Sure, not a difficult thing. Creating slashcode? Drupal development? SQL architecture? That's worth more than $60k."
None of that is web design, which is what the GPP was referring to. You are describing web development. Web _design_ involves making things look good, not making complex behaviors work.
What those who want activist courts fear is rule by the people.
Maybe I'm not getting paid enough but 60k is the benchmark!? Personally I'd be grateful to make 35-40k and that's senior admin level. Am I getting screwed?
aaaand those same business majors (if allowed anywhere near your SQL database) will then write a query that brings your server to its knees as they try to join 20 different tables together, using no indexed fields and using only "LIKE" statements for where clauses against nvarchar(max) fields. Good luck with that! Knowing how to write a query and knowing how to write the most efficient query possible are two completely different things. (The same is true of database design in general).
You are using English. Please learn the difference between loose and lose; they're, there, and their; your and you're.
. . . is getting fucking ridiculous!!
True, but RTFA: the report includes web developers, who almost certainly do, as well as information architects, usability consultants, project managers... it was open to the whole spectrum of web-related jobs.
> If you have a man who works 50 hours, and a woman who works 40 hours all year, and the man is 10% more productive as a result of his 25% longer hours, which are you more likely to reward with a larger raise?
Neither. You tell them both that there's no budget for raises this year but that their dedication will be remembered in the future, then collect a bonus for keeping labor costs down.
I don't see how you can gather much information from a flat income statistic without factoring in cost of living. Sure most web-designers make 40-60k, but what if you live in BFE, TX and the average 4 bedroom new house cost a lil over 100k. Someone please educate me. I definatly feel underpaid.
How the fuck does one page have more than 2MB of content to download, excluding audio and videos?
Or anything that doesn't actually get sent to the user.
Send email from the afterlife! Write your e-will at Dead Man's Switch.
I do, and I consider myself most of the time to be a graphic designer. I'm a programmer by trade but I design printed items, web sites, clothes, things. I'm also the world's worst sculptor and a somewhat decent illustrator/cartoonist.
However, for most designers, you're right. It's incredibly frustrating actually working with them because I could speak their language just fine but they couldn't speak mine, and I think it really bothered them too. That's why, at around $60K, I was making more than most of them were.
That's why there's acts_as_enterprisey for us Rails developers.
That's one problem - one person says they're a designer when they're a developer. Another developer is really a designer. Another one is an architect.
Technically, Web Designers shouldn't need to pop open code, at all. They design the page. The developer makes it work. A good designer gets it, a great designer gets what the developer needs and the end user will benefit from: no huge images, no flash driven sites, accessibiliy, usability. It's a package deal, and I don't think I've ever met a designer that fits it, not a developer that gets the design.
bzzzt. wrong. all serious web developers use sql server or other db. you have no idea what is expected from a modern site designer.
The woman produces 100% (as the standard) per dollar. The man produces only 110% of her production, but costs 137.5% of her cost. He is producing at 72.7% of the woman's production per dollar.
The man's toast--give the woman a raise. And if the man isn't fired (for slowing down on his overtime, assuming that his 40-hr rate matched hers), then the business would break even by limiting him and 2-3 just like him to 40 hours and hiring one additional man, ignoring per-employee overhead. Still, the per-employee overhead can be mitigated by limiting a larger number of these buffoons (to spread the cost of the new employee over a greater base). It could be mitigated even further by hiring an additional woman like the one who only works 40 hours, instead of an additional man like the 50-hour slacker.
Don't trust anyone under thirty.
No serious web developer uses SQL Server when we've got a whole host of great open source databases to chose from.
Bzzt, wrong again ;-)
Web designer != Web developer
But sometimes the same person can do both jobs.